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Haleon plc
4/30/2025
Good morning, everyone, and welcome to Hedion's conference call to our first quarter trading statement. I'm Jo Russell, Head of Investor Relations, and with me today is Dawn Allen, our CFO. Just to remind listeners on the call that in the discussion today, the company may make certain forward-looking statements, including those that refer to our estimates, plans, and expectations. Please refer to this morning's announcement and the company's UK and SEC filings for more details. including factors that could lead to adverse results prematurely from those expressed in or implied by any such forward-looking statements. Today we'll focus on organic revenue performance. There is a full reconciliation of organic revenue in the appendix of the company's slide presentation. Following Dawn's remarks, we'll take your questions. For those listening to our webcast who would like to ask a question, you can find the details on page three of the press release. And with that, I'll hand over to Dawn. Thank you, Jo.
And good morning. We've had a good start to the year with our first quarter performance in line with our expectations. We delivered organic revenue growth of 3.5%, driven by strong market share gains across our key markets. We saw growth across all our categories and regions, which demonstrates the strength and resilience of our portfolio. despite a more challenging market backdrop. Our emerging markets continue to perform particularly well, up 6.5%, with marked strength in India and China, which saw double-digit growth in Sensodyne across both markets. Innovation continues at pace, and during the quarter, we had a number of successful launches, including Voltaren 2% strength in China, and expanding the Sensodyne clinical platform range and Otravin nasal mist in a number of markets. Whilst the macroeconomic backdrop continues to be volatile, our full-year guidance is unchanged, and we expect to deliver 4% to 6% organic revenue growth with organic profit ahead of this. Now let's look at the first quarter in more detail. Revenue of £2.9 billion reflected 3.5% organic growth, split 2.4% price and 1.1% volume mix. Reported revenue declined 2.3% in the quarter due to a 2.9% drag from the disposals of chapstick and non-US smokers' health business, and a 2.9% drag from translational foreign exchange due to sterling strength against a number of currencies. Now let's turn to the categories where we saw broad base growth. In oral health, revenue grew 6.6% ahead of the market driven by a strong performance in Sensodyne with continued share gains, underpinned by successful innovation and in-market execution across the Sensodyne clinical range. Clinical-wide continues to attract a younger demographic to the brand and has amongst the strongest repeat rates in the sector. Strong performances were seen in a number of markets, including India, China, Central and Eastern Europe, and the UK. Paradigm Tech grew double-digit, with strength across a number of markets, including China, where we are seeing strong consumer feedback following our launch at the end of last year. We're also seeing a strong performance across a number of markets, from Paradontex Gum Strengthen and Protect, a multi-format range across toothpaste and mouthwash, which has driven incremental share gains. And in the UK, we have seen a record market share for Paradontex. In VMS, revenues grew 0.9%, underpinned by innovation-driven growth in emergency and cow trade. Centrum declined mid-single digit. We saw good growth in Asia Pacific, EMEA and EMEA and LATAM, particularly in Middle Eastern Africa, Southeast Asia and Taiwan. This was more than offset by a decline in North America. This decline was driven by lapping a tough comparative from the activation of the cognitive function claims on Centrum Silver last year overall weakness in the multivitamin category, and increased promotional activity amongst competitors in North America. In China, we had a number of successful innovation launches, including Centrum Daily Wellness Packs tailored to Asian lifestyles, which we have also launched in South Korea, and it is performing well. In Caltrate, we rolled out a vitamin D with glucosamine that has had an even stronger effectiveness claim. Across OTC, pain relief grew 2.6%. This was driven by Advil and Voltaren, which were both up mid-single digit. During the quarter, we launched Voltaren 2% strength in China. Whilst it's early days, initial performance indicators are strong. Panadol was up low single digit, with growth held back by phasing of retailer stocking patterns in the Middle East and Africa. This is expected to reverse in Q2. As part of our drive to reach lower income consumers, we launched the Sonridor brand in Brazil. which uses Panadol's OptiSorb technology, initial results have been encouraging. In respiratory health, revenue was up 1.7%, with a stronger than expected cold and flu season towards the end of the quarter in North America, driving growth in Robitussin and Theraflu, which saw strong share gains in the US. This was partly offset by weaker season Elsewhere, Otrovin performed well, helped by the rollout of Otrovin nasal mist, which is driving share gains and market penetration, with 50% of users being non-spray users in the UK. And finally, digestive health and other was up 3%. This was driven by innovation in Tums and Eno. which was partly offset by decline in smokers health and NXIVM due to market softness. Now let's look at the regional performance starting with North America. As others have observed, the consumer and customer environment is cautious and uncertain. This has been seen in consumer confidence measures, which are at the lowest levels since 2021. Despite this, organic revenues grew 1% in the quarter, made up of 1.8% volume mix and 0.8% from negative price, with the latter largely driven by higher promotional activity relative to last year. The consumption saw healthy growth and was ahead of organic revenue growth. We have a strong position in North America, with the top five retailers making up more than half of our revenue. Whilst it appears that some retailers are more cautious in ordering patterns, our products continue to demonstrate their resilience. In Europe, Middle East, Africa and Latin America, organic revenue increased 5%. with 5.6% price and 0.6% decline in volume mix. Pricing in Europe was up around 4% and higher across markets in MIA and LATAM in line with inflation. The decline in volume mix was largely driven by weakness from the cold and flu season. Excluding this impact, volume mix would have been up around 1% for the region. Looking across the region, we saw strong growth in Latin America, up double digit, helped by pricing and the launch of Sonridol. Both Europe and Middle East and Africa grew mid-single digit, with strength in oral health and VMS. Finally, in Asia-Pacific, we saw good momentum. Organic revenue increased 4.2%. with growth coming from price of 1.5% and 2.7% from volume mix. We saw growth across all categories, except in respiratory health, which was impacted by a weaker cold and flu season. India performed well, up high single digit, helped by double digit consumption growth in sensor dimes. China was up mid-single digit with strength in oral health and VMS, underpinned by the innovations I mentioned earlier. We are well positioned in China with strong market positions and favorable structural tailwinds, with consumers increasingly focused on health products, which we are supporting through our e-commerce platforms. Turning now to our 2025 guidance. Whilst the macroeconomic environment remains both challenging and uncertain, we remain confident in our full year outlook. We expect to continue to deliver the guidance we set out at year end, with organic revenue growth of between 4% to 6% and organic profit growth ahead of organic revenue growth. Whilst the situation on tariffs remains dynamic, based on what we know today, the impact across our business is limited and is included in our guidance. On foreign exchange, the FX impact on revenue and profit in quarter one was broadly in line with our expectation. As you'll recall, at full year results, we provided an estimate of the translational FX impact for 2025 based on Bloomberg consensus rates averaged over the year. As of the 31st of March, this consensus indicates a headwind of 2% on revenue and 3% on adjusted operating profit. There is no change to our net interest expense or tax. guidance. So, in summary, our first quarter trading was in line with the expectations we set out earlier in the year, despite a dynamic and more challenging backdrop, which continues to remain uncertain. Our global portfolio is resilient, with strong brands solving consumer needs. Our innovation launches are performing well, And as I just mentioned, we have confidence in our full-year guidance. Before I open up to Q&A, I want to remind you all that we will be hosting our Capital Markets Day in London tomorrow. We will share more on our continued confidence in driving long-term growth with deep dives on categories and regions. and we'll share the opportunities we see across our supply chain. And with that, let me hand over to the operator to open up for Q&A.
Thank you. If you would like to ask a question, please press star float by one on your telephone keypad. To remove your question, please press star float by two. Again, to ask a question, please press star one. As a reminder, if you are using a speakerphone, please remember to pick up your headset before asking a question. We'll pause here briefly as questions are registered. Thank you. We have our first question from Guilherme Dalmas from UBS.
Thank you very much. And good morning, Don and Joe. A couple of questions for me, please. First one on Q1 specifically, and what may have surprised you either positively or negatively during the month of March. Because if I remember, at the time of the full year 24 result in early March, you sounded probably a little bit more cautious on respiratory issues. But you ended up posting like a nice positive number in Q1, thanks to that double digit development in the U.S. So if U.S. recipe was potentially stronger than you anticipated, what were the areas that maybe proved a little bit softer in the Q1 and specifically that month of March? And then my second question, it's on your outlook for the year. So, you know, everything confirmed, reiterated this morning. You're still guiding for 4% to 6% organic sales growth. Maybe, Don, can you say if you will be back in that 4% to 6% range as early as Q2 or whether we will have to wait for the third quarter? And on this scale, Again, what underpins your confidence in that material acceleration step up in organic sales growth in the second half? Is it down to more pricing? Is it the current retailer's inventory level that may be a bit low in some categories? And so you would expect some strong sell-in from Q3 onwards. So any comment on that would be very helpful. Thank you very much.
Thank you, Guillaume, and good morning. Yeah, so I think, look, I think 2.1, we had a good performance in 3.5% growth. And I think that reflects strength and resilience across our global portfolio. In terms of what surprised us, you're right, respiratory in the US towards the end of the quarter, you know, ticked up in terms of the number of cough, cold and flu incidences. But that was also balanced by softness actually in other parts of the globe. Probably the other difference was in the U.S. and others have reported in this that the U.S. environment is uncertain. Consumers are cautious and we are seeing retailers or we have seen retailers take action in terms of their inventory levels in line with consumption. But as I said at the beginning, I think what you see from us is a strong, balanced performance across parts of the globe and across our portfolio. In terms of the outlook for the year, we remain confident in our 4% to 6% guidance. As we said at year end, we are expecting second half to be stronger than first half. And in Q2, we're expecting that to be broadly similar to Q1. given what I talked about in terms of the U.S. performance, in terms of the U.S. market, what gives us confidence in the second half is three things. Number one is in terms of our innovation. I called it out in the summary. Our innovation continues to perform incredibly well. In the second half, we're launching into a number of new markets. And we'll also get the benefit of markets that we launched in the first half as we see continued momentum. The second area is in terms of our investment levels. So we continue to invest at healthy levels in A&P and in our route to market. And the third area is in a couple of pieces. So if you remember from Q4 last year, we saw a soft cough, cold and flu season. If we see a normal season this year, we'd expect to get a benefit from that. And when I look at certain geographies, you know, geographies like India, where we expect to see the total market pick up in the second half on the back of government stimulus, we'd also expect to see, you know, its benefit from that. So I think that's what underpins our outlook for the year.
Thank you very much.
Thank you. We'll have our next question from Rashad Cowan from Morgan Stanley.
Hey, good morning, Don and Joe. Thanks for taking my questions. A couple from me, please. First, I mean, you talked about the challenging and uncertain environment. No surprise, obviously, but can you talk about just a bit more detail around what you're seeing in terms of change on the ground in consumption habits since your last update at the end of February, particularly in the U.S.? I know you've called out multivitamins in particular being weak, and you mentioned kind of retailer patterns. But have you seen any weakness or deterioration in other categories in terms of consumption? And then second question, just on tariffs, I know, Don, you addressed that in your opening remarks, but I think over 80% of your business in the U.S. is local. But of the important aspects here, can you remind us how much comes from China and what you think the impact could look like as things stand today and what mitigating actions you're thinking about here? Thank you.
Yeah, good morning. So a couple of pieces. So in terms of the U.S., you know, I talked about and others have talked about consumer confidence being soft. which we're seeing that. And also from a retailer perspective, I mentioned that retailers have lined up inventory more in line with consumption trends. I think if I look at our categories in particular, I mean, oral health continues to perform well. Innovations in terms of clinical, the clinical range is driving strong trial and strong repeat rate. And we feel very confident in that. Yes, we had some phasing of shipments in the first half, but actually the fundamentals on oral health, both globally and in the US, remain very strong. In terms of VMS, we have seen a softness in terms of the overall category. I think in the first quarter, the VMS category was broadly flat. And that is, of all of our categories, that is a more discretionary category in terms of choice of the consumer. So we're seeing that. I think in terms of the other categories, respiratory, pain, and digestive, actually a strong performance in the quarter. We are seeing slightly softer consumption trends, but overall, as I said, I think the fundamentals fundamentals are strong. And, you know, if I come back out of that and, you know, what I talked about in terms of it's not just about the US, we have, you know, a global portfolio and we're balanced across the categories. And if I look at Europe, Latin America and Asia Pacific, they continue to perform incredibly well. If I move on to your second question in terms of tariffs, What we said at year end is that tariffs, you know, we expected tariffs to be in the kind of tens of millions, and that is built into our guidance. Yes, tariffs have changed in terms of the moving from impacts in Canada and Mexico to actually a more global piece, as you called out, and also a shift in terms of just finished goods to actually also impacting raw materials. But as I said, the overall impact remains, you know, very similar to what we talked about from year end, and actually the impact from China is relatively small. So as I said, you know, the overall impact for these low tens of millions, from what we know today on tariffs, and that is fully built into our guidance.
Thank you very much.
Thank you. We have our next question. It comes from David Hayes from Jefferies.
Great, thank you. Good morning all. I'm just going to quickly follow up on that last comment if I can, Dawn, in terms of the tens of millions, just to clarify. Is that a gross statement? number before any kind of mitigation plans that you might have in terms of pricing etc and then my two questions were after that just in terms of the puts and takes on the shipments relative levels in terms of oral care seems to be a bit of a lag into the second quarter but maybe a little bit of pre shipment in terms of pain relief so just trying to understand whether the net of those two is pretty neutral or whether you should get a little bit of a net benefit in the second And then the last one was just on FX. So you obviously called out that it was the guides dated as the end of March, but I guess the US dollar sterling's moved 3% or something in the last few weeks. So is there a spot rate update version of that available at all if you were to sort of take today's rates and run it forward? Thank you.
Yeah, I think, look, let me kind of run through your questions, David. So In terms of tariffs, as I said, kind of in the low tens of millions, we're working proactively in terms of mitigation, in terms of leveraging dual sourcing where we can, inventory levels. In all of these situations, we always look at to balance the risk. But we also look at it from the other side and go, where could this be an opportunity for us? It's an opportunity to develop deeper relationships with our retail partners. And it's also an opportunity in terms of it changes some of the competitive dynamics. So when we think about tariffs as well as managing changing tariffs, We also think about how do we look at risk mitigation, but also where are there opportunities? Where can this open up opportunities for us? So when we talk about the tens of millions or low tens of millions, that would be after those mitigation actions. The second thing in terms of the shipment phasing in the US, so yes, you're right. You know, we had phasing of shipments lower on oral health in Q1, which we would expect to pick up as we, you know, move through the year, and the reverse on pain relief. I would think about those two as broadly neutral. As I said, what's important for us, you know, is our consumption and share performance. And I think overall in the U.S., you know, we continue to perform well. And then in terms of your third question on FX, so, you know, a few things to say on this. So Q1, translational FX impact came in where we expected it to be. We always expected the FX impact to be higher in the first half of the year than the second half of the year, if you remember what we're lapping. in terms of Q3 last year, which was a big drag in terms of FX. So we always expected that phasing. It's come in line with that. When we update our Bloomberg consensus forward rates at the end of March, we've called that out in the press release. That is broadly similar to what we said at the end of February. And actually, when we look at spot rates at the end of March, that's also very similar. consistent with that as well you're right to call out April and what we've seen over the last few weeks has been incredibly volatile if I give you a forecast today I'd probably have to change it maybe this afternoon or even tomorrow I'd be updating it every day so I think you know we're obviously watching that situation closely we'll update you again at half year hopefully when things have, you know, settled down, but I mean, let's see.
Great, thank you.
Thank you. We have our next questions comes from Warren Ackerman from Barclays.
Yeah, good morning, Dawn and Joe. So Warren here from Barclays. I've got a couple as well. And the first one, Dawn, how much visibility do you have on U.S. retailer inventory today? Just thinking about where do you think inventory days are versus the start of the year? I mean, you said that five customers are 50%, but what about the other 50%? How does that sort of split? And are you seeing any specific caution by channel? That's the first one. Second one, just on Centrum US, I think you said that the category for VMS was flat, but Centrum was down double digits. So it looks like you're losing share in the US. Are you responding to the higher promos? that you're seeing in the U.S.? And is there any difference that you're seeing between Centrum Silver and kind of core Centrum sort of everyday multivitamins in terms of kind of, you know, what's holding up better? And just finally, doesn't India, I think you said, Dawn, that you expect the India category to accelerate on better macro. Can you maybe just sort of spell that out? What kind of acceleration are you expecting in terms of the market growth? Thank you.
Yeah, so I think in terms of your first question, so in terms of UX retailer inventory, what we saw as we came into the quarter is higher inventory levels in terms of respiratory, given the soft season in Q4, which is worked through. in the quarter, given the stronger performance on respiratory. We do have good visibility, actually, particularly in terms of our top 10 retailers in the US that we partner and work really closely with. I think at the end of the quarter, we'd see them broadly flat, as I referenced, retailers have looked at their inventory levels and balanced that with consumption. I think from a channel perspective, I mean, very consistent trends in terms of what we've seen. Drug continues to be under pressure, which is not new. We've been seeing that for a while now. What we're also seeing from a consumer perspective, you know, given the consumer confidence pieces, consumers are either moving to, you know, buying in bulk from the larger retailers, if you think Costco, or they're moving to lower initial outlay in terms of some of the dollar stores. So we are seeing some of that dynamic. But actually, if you look at our distribution and our coverage across the US, we're well placed. And as I said, we've been dealing with that channel dynamic for a while. So I think we're in a good position there. The other thing I'd say from a channel perspective, when I look at our e-commerce business in the U.S., actually, we're performing really well. So I'd say balanced across there. When I look at Centrum, we are, I mean, we have the number one multivitamin brand globally with Centrum. And, you know, it's underpinned by deep science and, you know, clinical research. And if I just looked globally, you know, for Centrum for a minute, I mean, in China, you know, as I mentioned, we've launched our daily wellness kits. They're personalized, you know, to the consumer, to the Asian consumer. They are performing incredibly well. We've done, you know, we've also launched Centrum Essentials in Brazil, which again are tailored to the local market. That's a pack. more aimed at lower income consumers, and that's driving value, you know, and both, you know, both areas are gaining share. And also if I look at Caltrade and some of our local jewels, you know, across VMS in Italy, they're also performing incredibly well. So I think we need to look at the broad picture first. And then if I think about the U.S., Yes, we are lapping in quarter one, a very strong quarter one from the previous year where we had activation on Centrum Silver. You know, it was close to around 30% growth in the first quarter last year. And, you know, as we talked about, we've also seen the category slow down in the first quarter too. But I think when we look at that, You know, we always look at the balance across the categories. And I think Centrum Silver in particular continues to perform well, not just in the US actually, but more broadly globally.
And India?
Oh, yeah, India. Thank you. Thank you for reminding me of that. So I was out in India actually a few weeks ago. And it was great to see the team on the ground. We went out, we visited, you know, some of the villages outside of Delhi. It was good to see, you know, some of our packs out there. So I sensor-dyed 20 rupee packs, which continues to perform well. We also talked to consumers. The consumer that, you know, I was speaking to, he had a sachet of Eno that he got out. He got a few sachets of Eno that he got out of his pocket to talk to us about that. And I think, you know, what I'm also seeing in India is just the coverage and the reach. Since we took the sales force in-house, you know, we're continuing to build that team and we're continuing to increase coverage and reach. So we feel really good about India. The vast majority of our portfolio is gaining share. So I think it's a really strong performance. And as I referenced earlier on, if I think about some of the government stimulus that we expect to come through in the second half of the year, I think that gives us even more confidence in terms of India.
Okay. Many thanks, Dawn.
Thank you. We have our next question. It comes from from JP Morgan.
Thank you. Good morning, Dawn. My first question is on the balance between volume mix and pricing. I think you had mentioned that for the year you expect that to be balanced. With the 1 plus percent in Q1, do you still expect around 2 plus percent really mixed for the year? Given what you said about Q2 being roughly in line with Q1, that would imply quite an acceleration to around 3 percent in H2, and I wanted to understand where that would be coming from, since it seems that it will need to see a pickup in the U.S. market where you flag a lot of uncertainty there. My second question is on the region EMEA and LATAM. Could you please give us, which now is growing in the mid-single-edged range, could you please give us the split between LATAM performance and EMEA? And in both, some of your peers have been talking about a slowdown in LATAM, but as well normalization as well. in the European market with some consumers as well starting to be a bit more cautious. So could you give us a view of what the market is looking like in those two regions? Thank you.
Okay. So I think in terms of pricing volume mix, what you've seen in the quarter is a balanced performance in terms of price volume mix, which is a continuation of what we saw in the second half of the year. As we move forward through the year, we'd expect to continue to see that balance. Obviously, it's different across different geographies and across different parts of the portfolio. But I think we would expect to see that balance continue. In terms of Europe and LATAM, we see a very strong performance across both. I think LATAM in particular is high single digit and Europe is mid single digit. So I think we feel really good about that. We're gaining share across parts of the portfolio and I think it's a good performance and I think we would expect to see that continue as we move through the year.
Just to follow up on the first question, last year, fiscal year 24, volume mix was 1.3%. Do you expect an improvement this year on that number?
Can you just repeat the question?
Yes. I'm just trying to understand your point about balance because I thought the balance meant that volume mix would be at least around 50% of your total like-for-like, so at least 2% volume mix. Do you expect volume mix to be at least 2% this year?
As I said, I think it will be balanced price-volume mix. Is that 60-40, 40-60? It's difficult to say. I think what is important is that we have the balance, and as I said, that varies across different categories, across different geographies. Thank you.
Thank you. We have our next question come from Tom Sykes from Deutsche Bank.
Yeah. Morning, everybody. Thank you. Just on the, I'm trying to unpick the inventory issue a bit more in the US. How different are the ordering patterns of drugstore chains versus e-commerce and large retailers and perhaps how How different are the inventory to sales that they hold? Because the channel shift does seem to be deflationary continually on the level of inventory that's held. And I guess in particular around cold and flu, I would assume that drugstores would order more earlier than others. So if cold and flu is based more on demand rather than pre-buying, would that not make it less profitable over time? And then just finally on AMP, when you step up or you are stepping up AMP, as you said, is that around specific launches or is that in general a step up in AMP? And how long is normally the lag that you see between an AMP step up and improved purchases, please?
Yeah, so thanks, Tom. Let me start with your second question first. I think an AMP, so we have a healthy level And we feel really good about that. Last year, we were at 19.2% AMP of the sales. I think what's important when we look at AMP is that we have the flexibility. So you've seen us dial it up, particularly in areas such as Sensodyne clinical platform, where it's performing incredibly well. You know, we're also investing in key markets, in key geographies. You know, I talked about India earlier on. But we also dial it down in areas where we're not seeing the ROI come through, and you've seen us do that. And I think over time, you know, as well as ensuring that we continue at healthy rate, we're also very focused on improving the effectiveness and the ROI, right? And the other thing that's important in AMP actually is expert, because expert is a key part of our business model. You know, we have very strong relationships with experts, and that is an area that we continue to invest in across the globe. So I think that's in terms of AMP. I think on your inventory question, as I talked about earlier, we have really good relationships with retailers in the U.S. You know, on our top 10 retailers, we have visibility in terms of inventory levels. And, you know, we're very well versed in terms of working with retailers on different ordering patterns across different categories. And I think, you know, we'll continue to do that.
Right. Thank you.
Thank you. We have our next question comes from Edward Lewis from Webburn Atlantic.
Yes, thanks very much. I guess just a couple of questions from me. Just thinking about the whole VMS category, particularly in the US, you know, it's been on a pretty good run of, I guess, since COVID and coming into a more softening consumer economy over there. How do you think about sort of the category and the kind of feedback from retailers about the category? Any thoughts there or And there's weights tomorrow on that. And then I guess we haven't really touched on China. It looks as though it was a good quarter. Just sort of initial thoughts on China as you consolidate your JV and you're having success with innovation. Just I guess I got an update on China. Be appreciated.
Yeah. Let me take your second question first in terms of China. I mean, we feel really good about China. We're mid single digit in the quarter. Like India, I was also out in China earlier in the year. And as I referenced, in terms of the Salesforce perspective, we've obviously announced that we're buying out the remaining 12% in the China OTC joint venture. So that will mean that we will have a combined Salesforce and we expect to get broader reach and benefit from that. The other things to call out in China, you know, strong performance across the categories, but also our e-commerce performance, which actually we have real strength in online to offline, you know, that we've developed over the last few years. We're also working with key influencers in terms of digital channels, you know, die in and WeChat. And, you know, I think that continues to perform well. And also our bone up campaign in terms of Caltrate, where we're partnering with the government in terms of bone density tests and actually solving for osteoporosis. So I think we have, you know, really strong position in China. We feel really good. As I referenced, we launched Paradontac, That's performing incredibly well. And as you know, in China, gum health is a challenge in terms of population. So I think that brand is well placed actually to help in terms of that health need on China. So we feel good about that. In terms of VMS, I mean, I talked about this earlier in terms of our strength globally. you know, on Centrum and in the VMS portfolio. Yes, VMS, particularly in the US, is a more discretionary category. We have seen the category slow down in the first quarter. But I think the strength of our products, the strength of our claims, underpinned by science, I think as consumer confidence continues to come back in the US, then we would expect to see a stronger performance. The other thing I would say in the U.S. is actually our emergency brand performed really well, actually, as we saw an uptick in the cough, cold, and flu season. Emergency also benefited from that.
Thank you. We will take our next question. It comes from Victoria Petrofa from Bank of America.
Thank you very much, Joe. Thank you, Don. My first question is on your expectations through the year. If I understand you correctly, Q2 should be kind of around Q1. And then our previous discussions or understanding was that Q3 is supposed to be better than Q2 and Q4 should also be better than Q2, not necessarily stronger than Q3. suggesting that a sell-in into cold and flu season would be absolutely crucial. Are you confident that inventory levels are at the right level everywhere, not just in the U.S.? And what are your assumptions on the flu season in the fourth quarter to meet your expectations? That's probably number one. My second question is balance between disposals and M&A opportunity. You obviously have Smokers Health, which is non-core for you in the United States. Do you think the environment for potential M&A changing? And does it also offer some more lucrative opportunity for you on the buy side of this equation? And very last clarification question, is there any update or change in trend on Ericsson? Thank you.
Yeah, OK, so let me kind of talk through those. So I think I outlined the reasons why we have earlier, why we have confidence in terms of second half versus first half, whether it's around our innovation, our continued investment levels and also a more normalised season and certain geographies where we see stimulus from the government in terms of the geography picking up. in terms of India. So I've outlined that. I think from an inventory level, I think we would expect to see there at normal level across the globe, we would expect to see that pick up as our expectations are for a normal season in the last quarter of the year. I think in terms of your second question, What we've seen in terms of the M&A backdrop is obviously a softness across all categories in terms of M&A. But I think we've done a really strong job in terms of portfolio optimization. If you think about the disposals that we've done, which has helped to de-lever the business, we're also very focused on delivery. acquisitions in terms of building depth and breadth in the categories that we're in. And we continue to remain focused on that. And in terms of your third question, in terms of Eroxon, so as we talked at year end, this is a new product in a new category and a new consumer behavior for us. So, you know, that was always going to be more challenging. And I think that we've seen that in terms of the performance of Eroxon. The other things to call out is just around kind of lock boxes, which we've seen arise in lock boxes in the US. I mean, when you go in store, a lot more products are locked up. than historically we've seen, and that's impacted the performance of Eroxon. The other thing that we saw, given the nature of this product and given that, you know, it might not be a product that some people will either want to ask for if it's in a lockbox or, you know, might not want to purchase, you know, in store if they're with other customers, other people, we saw it more weighted towards online. And therefore, the impact of initial reviews online had a disproportionate impact in terms of eroxone. So I think, as I said, this is always, always going to be challenging. And I think that's what we've seen in terms of the position of the product.
Thank you very much.
Thank you. We have our next question. It comes from Jeremy from HSBC.
Hi there. Thanks for taking the question. So first one, just to get a bit more color on the phase in the full year. To clarify, you're saying Q2 will be about three and a half. So that takes the first half to around three and a half. And then you do understand we expect an acceleration in H2. But just given the fact that the first half, you could end up being a bit below your guidance range. Does it mean that it's more likely for the full year you would end up towards the lower part of the four to six range? Or is that not something you would necessarily say at this stage? And then secondly, can you talk about the pricing element within the U.S.? We could see the pricing went a little bit negatively. in North America in Q1 because of higher promo. Is that something that you would expect to be the case in subsequent quarters, or was it very specific to the activity that you had in this quarter, and then you'd expect the pricing to be positive in subsequent quarters and over the full year? Thanks.
Yeah, thanks, Jeremy. I think, look, we've been clear in terms of we've reiterated our full-year guidance in the 4% to 6%. And we've also talked about how we expect the phasing of that revenue performance to be delivered. We expect it to be second half weighted versus first half weighted. And I've outlined the reasons why we feel confident in terms of second half. And we've also said that we expect Q2 to be broadly similar to Q1, given what we've talked about in terms of terms of the US. In terms of your second question, in terms of pricing in the US, yes, Q1 was impacted by the promotional phasing. We would expect pricing to pick up as we move through the year in the US. And as I said, overall on the portfolio, we would expect to see a balance of pricing and volume mix.
Thanks very much.
Thank you. We have our last question. It comes from Kaplo.
Yes, good morning. Thanks for taking the question. I have a question with regards to Greenfield introductions. Maybe it's something more for tomorrow, but you highlight a couple of successful launches in big markets. But can you talk a bit about the headroom for the different platforms you have when it comes to Greenfield introductions? Thank you.
Sorry, can you just repeat the first? Were you talking about innovation?
Yeah, innovation. So, yeah, you called out Paradontox in China. I think you called out Brazil in the Pain franchise and a couple of others. So what are big, you know, launches for this year, market entries? but also a bit the longer term headroom here.
Yeah, I think if you take a step back and you think about consumer health more broadly, I mean, as a category is underpinned by consumer tailwinds, whether it's more broader macro consumer tailwinds in terms of rising middle class, in terms of preventative health care measures, whether it's around the incidence versus treatment gap across a number of our categories, the number of incidences is a lot higher than is actually treated. So we do see significant headroom coming from that. We also see across a number of geographies just the maturity of the category. So if I take India as an example, the penetration on oral health as a category is high, but if I went to therapeutic oral health as a category, that has huge headroom for growth. So I think across incident-based treatment gaps, across penetration opportunity, and also from a premiumization Point of view, if you think about what we've done with the Sensodyne clinical range in terms of premiumizing, those would be the types of levers. The other thing I would say is, you know, we're really excited about tomorrow and our capital markets day. You're going to hear from the team in terms of, you know, our confidence in terms of our future growth potential. And so you'll hear a lot more about that.
Thank you.
Thanks for your interest on the call. As I said, we look forward to seeing a number of you tomorrow. For those of you who can't join, our capital market presentations will be webcast on the Halion website. In the meantime, if you have any further questions, please reach out to our investor relations team.