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Samsara Inc.
3/2/2022
At Samsara, we want to bring the latest in technology to the world of physical operations. That's why we pioneered the Connected Operations Cloud to help companies across a wide range of industries make the jump from 20th century pen and paper processes to 21st century digital technologies.
People don't know what it takes to actually run things in the modern age here.
It's just nonstop action. It's trash pickup day for a very busy neighborhood. The middle of a blizzard, rush hour traffic is hitting.
We own the infrastructure that nobody thinks about.
We have 14 distribution centers. Two and a half thousand vehicles. 2,300 assets. 350 of those are cranes.
Tow trucks, ramp trucks, street sweeper equipment, and 10-wheel dump trucks.
We are that infrastructure for the 21st century. And it's way too big for us to manage just with a spreadsheet. TV stations, 911 centers, cities. If we have a bad day, everything has a bad day.
The Samsara platform has been extremely important in making us a better company.
Since we started working with Samsara, we have more data, just really have more information to make better decisions.
Connectivity and information is power for us. Having that transparency that Samsara provides allows us to make sure that we're maximizing our potential.
I can look at everything in one screen. It's so efficient and it's a game changer.
We just keep discovering things that your system can do here. It's moving and innovating at the pace we are.
Good afternoon and welcome to Samsara's fourth quarter and fiscal year 2022 earnings call. I'm Mike Chang, Samsara's Vice President of Corporate Development and Investor Relations. Joining me today are Samsara co-founder and Chief Executive Officer Sanjit Biswas and our Chief Financial Officer Dominic Phillips. In addition to our prepared remarks on this call, additional information can be found in our shareholder letter, press release, investor presentation, and SEC filings on our Investor Relations website at investors.samsara.com. The matters we'll discuss today include forward-looking statements. Actual results may differ materially from those contained in the forward-looking statements. Any forward-looking statements that we make on this call are based on assumptions as of today, March 2, 2022, and we undertake no obligation to update these statements as a result of new information or future events unless required by law. During today's call, some of our discussions will include our fourth quarter and fiscal year 2022 financial results. We'd like to point out that the company reports non-GAAP results in addition to and not as a substitute for superior to financial measures calculated in accordance with GAAP. All financial figures we will discuss today are non-GAAP except for revenues and revenue growth. Reconcilations of GAAP to non-GAAP financial measures are provided with our press release and investor presentation. We'll make opening remarks, provide an overview of our business for those new to the story, dive into Q4 highlights, and then open up the call for Q&A. With that, I'll hand the call over to Sanjay.
Thanks, Mike. And thank you, everyone, for joining us today. Before beginning, I want to take a moment to recognize the war in Ukraine. While we don't currently have any employees there or do business in Ukraine or Russia, many of us have friends and family in the region, and our hearts go out to everyone affected by this tragic situation. Now, onto our prepared remarks on our first earnings call as a publicly traded company. Our IPO in December was an important milestone in advancing our mission to increase the safety, efficiency, and sustainability of the operations that power the global economy. It would not have been possible without our customers, partners, investors, and all the Samsarians who helped along the way. I'd like to take a moment to thank everyone that contributed to Samsara's success. We see significant market opportunities ahead and are confident that the best is yet to come. In fiscal year 2022 we achieved a significant company milestone in surpassing half a billion dollars of ARR while growing more than 60% year over year. Reaching this level of scale, while maintaining a high growth rate is a testament to the team's hard work and dedication. We also continue to see exceptionally strong growth in the $100,000-plus ARR customers. We now have more than 800 customers in this segment, including Roto-Rooter Services Company, Chef's Warehouse, Atlas Van Lines, Sunrun, Performance Food Group, the State of Tennessee, and many others. We see our success with large customers as a sign that our connected operations cloud is resonating with large-scale, complex physical operations. Before we get into the details of this quarter, given that this is our first earnings call, I'd like to spend some time providing an overview of our business for those new to our story and provide some perspective on what's driving our growth. Through our work deploying networks during our first venture at Meraki, we got to see a lot of operations up close. We saw a huge opportunity to digitally transform the world of physical operations across organizations in logistics, supply chain, energy utilities, food and beverage distribution, construction, local governments, and more. These industries are the backbone of our economy and make up more than 40% of global GDP. We're living in a time of rapid change. Over the last 10 to 15 years, digital transformation has disrupted entire industries. But the way that physical operations businesses work hasn't kept pace. We believe that the next chapter of digital transformation is about connecting the world's physical operations to the cloud, making operations safer, more efficient, and more sustainable. Historically, the complexity of physical operations made it difficult to connect and analyze data at scale. Recent breakthroughs in technology are unlocking this opportunity. First, the ability to collect vast amounts of data and process it in the cloud is growing exponentially. Second, more IoT assets are connecting to the internet. Third, an evolution in wireless technologies has enabled higher bandwidth and greater coverage, making it possible to do things like stream HD video in real time. And last, sensors are now being made smaller at lower costs and higher quality than ever before. These were all big enablers as we built Samsara. We are bringing the latest in technology to the world of physical operations as we help companies make the jump from 20th century pen and paper processes to 21st century digital technologies. For many physical operations businesses, digitizing their fleet is the first step to transforming their entire operations. Fleets are critical to moving people, goods, and services. They're central to the operating model of almost every physical operations business. We've seen tremendous traction with our safety and telematics applications for fleet, and we believe we're just scratching the surface of this market. As we began developing tools for fleets we realized that they aren't just a collection of vehicles they're part of a broader operation. So we started asking questions about the other components of our customers operations and uncovered new opportunities. We saw that many of them have equipment out in the field, like tanks generators compressors trailers and other types of industrial assets. We connected those pieces of equipment to the cloud and offered the same visibility and insights customers had with their fleets. Customers loved that they could get this broader view of their operations on one platform, analyze and make changes to their operations based on the insights we provided. From there, the concentric circles of our product offering started to expand as customers started asking about their loading docks, warehouses, factory floors, and remote sites. So the next area of technology we developed was connected sites. Site visibility is an application that lets customers pull video from IP cameras that are already installed and connects them to the cloud. By bringing different parts of an operation together in a single integrated cloud platform that we call the Connected Operations Cloud, we unlock unprecedented value for our customers. Here's how the Connected Operations Cloud works. First, we aggregate massive amounts of data from vehicles, pieces of equipment, and sites using Samsara gateways. In addition to the data we gather directly, we also integrate with OEMs and other third parties to bring in external data. All this data flows into our cloud, where we process it, aggregate it, enrich it, and run it through our AI and machine learning models. From there, this data can be used to power workflows or provide alerts to customers. Ultimately, this manifests into different applications that we license to the customer, depending on what problems they're trying to solve. Our revenue primarily comes from three to five year subscription contracts. Each license we sell corresponds to a specific application for a given asset, making it easy for our customers to scale up or down depending on their needs. Our connected operations cloud is operating at a scale that's difficult to replicate, and that advantage is only compounded over time. The amount of IoT data we process in our cloud has more than doubled, from 2.2 trillion data points last year to about 4.6 trillion this year. In addition, API calls grew to 33 billion this year, an increase of more than 4x year over year. And video recorded on our IoT devices grew 2x to 85 billion minutes. We use this massive amount of data to regularly train our AI models and enhance our benchmarking data. Our customers are able to combine safety and telematics data to unlock new use cases. For example, customers can exonerate a driver by recreating an entire accident. They can also benefit from risk-adjusted insurance premiums by quantifying the safety of their fleet. Samsara's data-powered applications are meaningfully impacting our customers' bottom line. As more customers connect to the Samsara platform, the scale of our data grows, our models get better, and we have even more opportunities to provide rich insights and actionable tools to our customers. We have approximately 14,500 core customers around the world who touch nearly every aspect of the global economy. They are leaders in industries like transportation and warehousing, construction, field services, utilities, and local governments. Our horizontal platform is built to serve a wide variety of industries and requires little to no customization. This allows us to meet the needs of a diverse customer base and efficiently go to market with a horizontal sales motion. Our global sales team sell all Samsara applications to customers across all industries. Our direct sales motion includes an inside sales team and a distributed field sales team. We also work with the network of resale partners. We estimate our total addressable market to be $55 billion, growing to $97 billion by 2024, which represents a 21% compound annual growth rate. The world of physical operations is rapidly digitizing, and we're in the early innings of this massive opportunity. At Samsara, our people, our culture, and our shared mission drives our growth. Our team delivers world-class innovation and customer support that has distinguished Samsara year over year. Our laser focus on the success of our customers is the force behind our feedback loop, powering our product development roadmap and our close relationship with our customers. This year, we are honored to have received awards that recognize the impact of our values and our culture, including recognition on the 2021 Forbes Cloud 100, the Forbes AI50, and the Financial Times' fastest growing companies in America's list. With that, let's dive into the fourth quarter. First, we saw strong sales momentum in Q4, driven by the addition of new customers and the continued success of our land and expand strategy. We ended the year with ARR of $558 million, up 64% year over year. During Q4, we added over 90 $100,000 plus customers, which brings us to over 800 $100,000 ARR customers in total. I'll touch on some big wins from this quarter. First, we welcome the new Fortune 500 customer in a seven-figure deal. This peer-to-peer car sharing service operates in over 15 airports nationwide. They saw a sharp increase in demand due to limited rental car availability caused by chip shortages. So they chose Samsara's vehicle telematics solution to track and maintain their 6,100 vehicle fleet. Our solutions help keep their fleet running longer and more efficiently. Now they're better positioned to gain valuable insights, improve efficiency, and increase fleet longevity across their extensive operations. Next, one of the largest office retailers in North America chose Samsara for their 1,100 vehicles and 40-plus warehouse and fulfillment centers in a six-figure deal. They're using Samsara's video-based safety and vehicle telematics applications to increase safety and reduce carbon emissions across their supply chain. During the Samsara pilot, they reduced safety events by 73% by using our real-time in-cab audio alerts and driver coaching. This quarter, we also saw significant expansions with some of our largest customers. I'll highlight two exciting Fortune 500 expansions. The first is a distribution company with 10,000 plus drivers and supporting teams. In a multi-million dollar expansion deal, they added our vehicle telematics and driver workflow solutions to their current deployment of video-based safety coaching solutions. Samsara is helping them protect and create new efficiencies for their employees. The other Fortune 500 expansion is one of the world's largest logistics companies with more than 400,000 employees in over 220 countries and territories. They replaced several disparate solutions with Samsara's Connected Operations Cloud and now use our video-based safety, vehicle telematics, apps and driver workflows, and equipment monitoring applications across multiple business units within their organization. Samsara is providing an integrated view of their operations, improving their safety record and improving their customer service. With Samsara, they have a data trail and real-time visibility from the moment a route is created until the delivery is completed. Next, I want to talk about multi-product adoption. As I mentioned earlier, we began our platform with fleet applications and have expanded our offerings to capture data from equipment and sites. With visibility into more parts of their business, customers are able to extract richer data and achieve better insights into their end-to-end operations. For example, Aunt Millie's is a 120-year-old family bakery that produces and distributes half a million pounds of bread daily across hundreds of stores. In Q4, they deployed Samsara site visibility to reduce the risk of theft and damages across their branches, retail locations and offices. In addition, it protects the integrity of the product that ends up in the hands of consumers. AntMillies now uses Samsara applications for site visibility, video based safety, vehicle telematics, apps and driver workflows and equipment monitoring. This gives them real time insights into the robust operations, which supports their long term business goals for safety and efficiency. Finally, I'd like to share three examples of how we continue to build long term. First, we're making an ongoing investment in developing our ecosystem of partners and integrations. We now integrate with over 155 partners to unlock data directly into the cloud. On average, our large customers are using four or more integrations. In addition to software partners, we've successfully integrated with leading OEMs of vehicles and equipment, like John Deere, Ford, Navistar, and Komatsu. OEMs are increasingly embedding sensors and cloud connectivity in new vehicle and equipment models. Our OEM integrations help customers to bring IoT data from their assets directly into the Samsara cloud. We are building an open platform that connects other business-critical systems to Samsara. Our customers get even more value out of our connected operations cloud, leveraging our solutions we provide and the data we gather. This makes our platform even stickier and helps drive long-term growth. Second, our customer-centric approach and rapid pace of innovation are core to our long-term growth strategy. We released over 200 features in FY22. These included new workflows in the Samstar Driver app, providing drivers the tools they need to operate safely and efficiently throughout their day. In Q4, we also released Camera Connector, which provides 360-degree visibility into road conditions and safety hazards by connecting with multiple camera feeds. Third, we attribute our growth to SAMSARA's differentiated culture and shared mission to increase the safety, efficiency, and sustainability of the operations that power the global economy. Specifically, the work we do helps customers reduce their environmental footprint, and it's a competitive differentiator that helps us attract and retain top talent. We plan to continue our hiring momentum in FY23 as we invest in the business to meet customer demand. We continue to expanding our international footprint in FY22 by opening new offices in Mexico and the Benelux region. Our talent base across the organization also continues to grow. We recently brought on Dave Basio as our chief information security officer. Dave is an industry veteran with over 20 years of experience building and scaling teams at Salesforce and Microsoft, and a welcomed addition to our growing team. Our total employee count is now over 1,600, representing approximately 30% growth in FY22. It's clear that Samsara is a top talent destination. This was a fantastic quarter and fiscal year for Samsara. We're in a strong position. We're also excited to host our customer conference on June 15th and 16th, during which we will provide additional insights in the Samsara's trajectory and the future of physical operations. I'd like to end with a huge thank you to all Samsarians, as well as to our customers, partners, and investors. I know I speak for the whole team when I say we're just getting started and are excited by the tremendous runway ahead of us. With that, I'll hand it over to Dominic for Financial Highlights.
Thanks Sanjit. As a reminder, please refer to our shareholder letter and investor presentation at investors.samsara.com for additional information on our Q4 results and FY23 guidance. Q4 was our strongest quarter ever. It was highlighted by incredible top-line growth driven by continued large customer momentum, multi-product success, and significant expansions within our existing customer base. Before jumping into the results, I first want to give a quick overview of our business model. More than 98% of our revenue is generated from subscriptions to our connected operations cloud. We typically sell three to five-year subscriptions for all of our applications, each of which includes a standard set of services, including data collection, which usually comes from a Samsara IoT device, cellular connectivity, access to our cloud-based platform, customer support, and warranty coverage. Because these services are included in each subscription, we recognize revenue from the entire license ratably over the life of the contract. And as Sanjit mentioned earlier, each license we sell corresponds to a specific application for a given asset, making it easy for our customers to scale up or down depending on their needs. I also want to touch on how we think about our customer strategy. At the end of FY22, we had more than 28,000 total customers, approximately half of which are small customers with less than $5,000 of ARR who contribute only 7% of total ARR. The other half are core customers with more than $5,000 of ARR who contribute 93% of total ARR. This is the segment we're actively investing in going forward. And within our core customers, we're heavily focused on large customers with more than $100,000 of ARR who contribute 45% of our ARR mix. Now let's get into the results. In FY22, we delivered meaningful growth at scale with ending ARR of 558 million, growing 64% year over year. Revenue in FY22 was 428 million, growing 71% year over year, and our Q4 revenue was 126 million, growing 66% year over year. A few factors drove our strong top line performance. First, our investments in landing new customers and expanding our relationship with existing customers that pay more than $100,000 annually are paying off. We now have 806 customers with ARR of more than 100K each, an increase of 91 customers in Q4, and an annual increase of 354 customers in FY22, or 78% year-over-year growth. As a result, 100K plus customers now contribute 45% of our total ARR. Second, multi product transactions continue to contribute significantly to our top line growth, showing the strength of our connected operations cloud in the market. Eight of our top 10 deals in Q4 included two or more subscriptions and over 70% of our core customers and 90% of our 100k plus customers subscribe to multiple applications. We're also seeing multi-product adoption at scale. At the end of Q4, our vehicle telematics and video-based safety applications were more than 200 million of ARR each, and our remaining applications combined contribute more than 10% of total ARR. And finally, Q4 was another quarter of strong customer expansions. And while we added a record number of new customers in the quarter, Q4 was the first quarter ever that more than 50% of our net new ACV came from our existing customer base. As a result, our large customer dollar-based net retention rate continues to be greater than 125%, and our total customer dollar-based net retention rate continues to be greater than 115%. In addition to our strong top line performance, we continue to operate more efficiently as we scale. As a result, we saw strong year-over-year leverage across all functions. Our Q4 non-GAAP gross margin was 74% compared to 72% in Q4 last year, an improvement of two percentage points driven by lower excess and obsolete inventory expenses. Our Q4 non-GAAP operating margin was negative 14% in Q4 compared to negative 41% in the same period last year. The year-over-year improvement of 27 percentage points was driven by increased go-to-market efficiencies, including improved productivity and a stronger focus on cost management. and our adjusted free cash flow margin improved by seven percentage points year over year, driven by the operating leverage I just mentioned, but partially offset by negative working capital adjustments, primarily from required upfront inventory purchases. And while the global supply chain disruption continues to put pressure on critical component costs and availability, in Q4, we improved our gross margin, we shipped enough IoT devices to meet all customer demand, and we continued to build a larger inventory buffer to reduce the impact of future supply chain disruptions on our business. And the final Q4 point I want to make is regarding hiring and headcount. We primarily go to market with a direct sales model. As a result, adding more sales capacity along with improving productivity is a key driver of future growth. After reducing headcount capacity in FY21 at the beginning of the pandemic, we reignited our hiring engine in FY22 and grew headcount close to 30% this year. And Q4 was one of our largest hiring quarters since COVID emerged, and we ended the year with 1,616 total employees. More than one-third of the net new employees in FY22 and more than 40% of the net new sales and marketing employees in FY22 started in Q4 alone. Based on our average ramp times, we expect the productivity of new sales hires in Q4 FY22 to be fully productive by the end of FY23. And in addition to ramping productivity, we expect to hire even faster in FY23 to drive durable growth for years to come. Okay, now turning to guidance. For Q1 FY23, we expect total revenue to be between 130 and 132 million, representing year-over-year growth between 48 and 50%, non-GAAP operating margin to be approximately negative 25%, and non-GAAP EPS to be between negative 7 and negative 8 cents, assuming 507 million weighted average shares outstanding. For a full year FY23, we expect revenue to be between 568 and 578 million, representing year-over-year growth between 33 and 35%. Non-GAAP operating margin to be approximately negative 22%. Non-GAAP EPS to be between negative 25 and negative 27 cents, assuming 514 million weighted average shares outstanding. Please note we provide guidance based on our margin expectations or our operating metrics as a percentage of revenue instead of dollar-based results to align with our philosophy of prioritizing investments for growth while driving margin leverage in our model. And finally, we included some additional modeling notes for full-year FY23 in our shareholder letter. So to summarize, we're very pleased with our Q4 results and our first quarter as a publicly traded company. We're operating in large, fast-growing markets, and our customer demand has never been stronger as they embrace digital transformation to drive safety, efficiency, and sustainability across their physical operations. With that, I'll hand it over to Mike to moderate Q&A.
Thanks, Amik. When I open the line for questions, when it's your turn, please limit your questions to one main question and one follow-up question. The first question today comes from Keith Weiss at Morgan Stanley, followed by Sterling Audie at JPMorgan.
Excellent. Thank you guys for taking the question in. Very nice initial quarter. Great to see that outperformance on the top line. I was hoping you could talk to a little bit about the competitive environment, both in terms of obviously you guys are taking a lot of share in this market. These are growth rates well ahead of the overall market growth. who are the competitors you're seeing and why is CEMSAR winning and gaining so much share? And maybe as a follow-on question, you talked about partnerships and integrations with OEMs to get the data from sensors that they're embedding. Is there any sense to which those OEMs are becoming more of a competitive threat or is the heterogeneity argument just too strong for them to become real competitors to what CEMSAR is offering?
Hi, Keith, this is Sanjit. So on the competitive point, we see a number of different competitors depending on the kind of application we're engaging with the customer on. So for example, there are different competitors in telematics versus driver safety versus even areas like compliance, connected equipment, and connected sites. So it's a fragmented set. the big pattern however is that they tend to be legacy incumbents their technologies haven't changed in 15 to 20 years and the solutions are fragmented so the data silo the customers can't gain insights from connecting all that data together so the biggest difference that we offer the customer is that we're one single consolidated platform we have a massive data advantage i talked about some of the statistics earlier in the call but the amount of video we're processing in our cloud has now expanded The amount of data we're collecting in the cloud has expanded. The number of connections we offer is also unprecedented. So that's our big differentiation. I think one of the reasons we see customers switching over so quickly. And then in terms of market dynamics, I think the telematics market, while has been around for some time, is more penetrated. The driver safety market is more greenfield. And so we are just seeing the market expand. This is a $55 billion TAM growing to about $100 billion by 2024. So it's a growing market as well. The second part of your question, you asked about partnerships with OEMs and whether they're competitive. I think you touched on it, which is what we see today is that our customers have heterogeneous fleets. They don't just drive one make or one model of vehicle. And so they want to see data across all of their operations and often not just trucks. They want to see their warehouses, their factories, their equipment all in one place. And so our OEM partnerships are really kind of playing into that where we can connect the data to our cloud directly. It's a better customer experience in terms of it being seamless and software driven, but it does provide that full visibility and that's our differentiation. And that's something that OEMs alone cannot offer.
Excellent. Our next question comes from Sterling Audio at JP Morgan, followed by Cash Rangan at Goldman Sachs.
Yeah, thanks. Hi, guys. So I'll just ask one question. So if I simplistically think about your business as being, you know, solutions that are either in or attached to vehicles versus out of vehicle, when you look at the new customers that you brought on during the quarter, what percentage of those took something that was outside the vehicle? So like warehouse and some of the other use cases that you described?
Hey, Sterling, it's Dominic. So the bulk of our ARR and the new customers that we onboarded in Q4 and expanded to in Q4 are using a vehicle-based solution. So whether that's telematics, safety, driver application and workflows, about 10% of our ARR is outside of the vehicle. So that's things like connected sites and connected equipment. I think it's worth mentioning that the connected equipment product is This was the largest net new ACV mix that we've seen ever in that product. And so still seeing a lot of momentum in the vehicle-based solutions, but a nice quarter in our emerging products as well. Understood. Thank you.
Let's move forward. Let's move to Matt Hedberg at RBC, followed by Kirk Maturin at Evercore.
Strong quarter, guys. You know, I think when we think about the potential drivers, ELD is something that's really starting to resonate, I think, with with partners as well as investors as a tailwind here within that kind of the app and driver workflow, I guess, maybe broadly compliance. How important is that when we think, you know, sort of long term catalyst for growth in that segment?
Matt, I'll take that. This is Sanjit. ELD has been a nice tailwind to the business, but it's been around for quite some time. In fact, when we first started shipping the Telematics product several years ago, the ELD mandate was just coming to the foreground and has continued to be in place now for heavy vehicles here in the United States. That being said, over three quarters of our business is to vehicles that don't require ELD. In other words, they're not covered by the mandate. Now, those drivers often benefit from the driver-based app that we offer and the tools. So we simplify things like the walk-around inspections, start of day and end of day workflows, things like that. So we are seeing strong adoption of our apps, and we expect that to continue. And ELD is a feature on that app, but it's, again, not required for all the vehicles. So we're happy to have it as part of the feature set, but we're actually just seeing strong adoption of apps in general. out in the field.
Got it. That makes a lot of sense. And then, Don, one for you. Obviously, a huge market opportunity, and I think you alluded to that on your spending expectations. International is massive, obviously, as well, and it's fairly underpenetrated from the Samsara perspective. How do you think about allocating expenses from an international perspective, given, obviously, a large market domestically here, but an untapped international opportunity?
Yeah, it's really, you know, to find balance. The market opportunity in North America is still very, very large. 90% of our ARR is in the U.S. and about 10% outside of the U.S. And so we're still seeing a lot of incredible growth in our own backyard, and that is where the bulk of our investment dollars are. But we do recognize that The same problems that exist for customers in the U.S. are very similar problems that exist in other markets. And so we are investing. That's one of the big priorities for us as we go into FY23 is more international expansion. And today we're really focused on areas like Western Europe, Canada, and Mexico, and would expect those regions to grow faster than the U.S., although at smaller scale at this point.
Thank you.
Our next question comes from Kirk Maturin at Evercore, followed by Michael Turin at Wells Fargo.
Great. Hi, guys. This is actually Peter Berkley. I'm filling in for Kirk. Congrats on the great quarter and thanks for taking the questions here. So I guess first to start us off, you know, hiring in 4Q is obviously very impressive, 30% year over year. And, you know, the commentary suggests that you're going to hire even faster coming into this next year. So I guess just, you know, with that as a baseline, given, you know, what we've been hearing about the competitive landscape in terms of just hiring talent,
uh you know kind of i'm curious how that plays into your hiring intentions for fiscal 23. yeah we really stepped on the gas uh it's sorry it's dominic peter um we really stepped on the gas uh hiring wise in in q4 um as i mentioned you know one third of our total net new employees uh in the entire year started in q4 and within sales and marketing more than 40 of those fy 22 hires you know started in q4 so a lot of focus on it. We were able to hit our FY22 goal of getting to over 1,600 employees. And as you mentioned, almost 30% growth. And the expectation is to grow even faster in FY23. So Q4 was an incredible hiring quarter from a gross ads perspective, but it was also our lowest attrition quarter that we've seen since pre-COVID. So really pleased with the momentum that we saw in Q4 and leading into FY23.
Great. That's helpful. And then just maybe if I could just sneak one more in here. You know, obviously the expansion within customers is really impressive. You're seeing more customers adopting, you know, more and more products, which is great. I'm curious on the net new, you know, net new customer ad side. Are you seeing customers sort of land adopting, you know, maybe two, three products or is the dynamics not changed that much? Meaning, you know, the lands are still relatively small and then grow from there.
Yeah, it's, you know, it's, it's really a mix, you know, as I, as I mentioned in the prepared remarks, I don't know. I mean, it was an incredible expansion quarter for us, but we also, it was the largest number of new logos that we've ever added as well. And so it was a really nice balance of, of both. And, you know, and we see customers land with, you know, with one application or, or with multiple applications, more than 70% of all of our customers have two or more products. And so that, that continues to be a, a big reason that customers are selecting us. Eight of our top 10 deals in the quarter were multi-product as well. And so we're seeing a really nice mix, whether they're landing with one product or landing with multiple products. Awesome. Helpful. And congrats again.
Our next question comes from Michael Turin at Wells Fargo, followed by Alex Zucan at Wolf.
Oh, there we go. Hey, thanks. Appreciate you taking the question and congrats on another major milestone here. Dominic, we know these are three to five year deals. We just talked about the expansion rates you're seeing with larger customers. Can you just talk about the visibility that provides in this model and maybe your framework and philosophy around guidance, given the degree of visibility you might have with some of those larger customers?
Yeah. So, you know, as I talked about in the business model, 98%, you know, subscription recurring revenue, ratable revenue recognition, which provides us a lot of visibility. Going into a period, you know, we have more than 90% of our revenue is known. And so we've got tremendous visibility into the next quarter, but also into the full year. I would say around guidance, look, you know, this is our... Our first guidance out of the gate is a public company. It's, you know, it's also our first guidance of the fiscal year. And so we want to make sure that we're putting out numbers that we feel highly confident about hitting and then, you know, have the ability to increase our numbers throughout the years, you know, as we see how our performance unfolds.
That's helpful. Just if I could sneak in just a quick follow on on the margin side. I mean, what stands out is the headcount that you showed relatively flat on where you ended fiscal 20. So Are there efficiency gains you'd flag that give you confidence in the longer term margin structure of the business, given the trade-offs you're making towards growth currently? Thank you.
Yeah, I mean, we are seeing incredible leverage across all of our functions. So, you know, all the way up to gross margin, we improved by two percentage points year over year. sales and marketing, R&D, G&A. We're just getting more efficient. We're more productive. And I think a lot of that is being driven by just, you know, our leadership position within the market, you know, decreasing sales cycles, increasing win rates. And, you know, and that is providing a lot of momentum in the business and a lot of leverage that we expect to be able to continue to show period over period.
Thank you.
Thanks, Michael. Our next question comes from Akzukan at Wolf, followed by Kash Rangan at Goldman Sachs.
Perfect. Hey, guys. So maybe just the first one for Sanjit. As investors think about Samsara maybe two to three years out, what's the right way to think about that product mix from an ARR perspective? In the sense of if I think about a product that maybe or set of products you're incrementally most excited about, do you see you know, some star where it's a third, a third, a third at some point and kind of what are the products that you think get you there?
So Alex, I think what we're most excited about is this platform. We're trying to give our customers full visibility over their physical operations. So that means connecting those fleet assets, giving them visibility over safety, but also their equipment and their sites and more. So the way that I think about it isn't so much about one application versus the other. It's about enabling that entire platform. The market that we're serving with telematics and safety is very, very large. If you think about the TAM there, it's $55 billion and it's growing 20% year over year. So we want to make sure that we continue engaging with customers and expanding those deployments and getting more folks on the platform. On the equipment side, as Dominic mentioned, we had a great quarter for connected equipment. It was our best quarter yet. So that is an application that's also growing very fast. But it's just everything's trying to kind of keep up with the growth there. So I don't know that you'll see the mix significantly change, but you should see this growth rate sustain. And that's really where we're focused. And then thinking about new applications that we can layer on top and add on to this platform over time. So in the limit, Alex, I would say that you should expect to ship multiple applications to these customers, not just two or three.
Perfect. And then, Dom, maybe for you, a two-parter, just if I think about pipeline construction as you look into fiscal 22 versus or calendar 22 versus prior year at the same time, what are some of the, you know, like if we think about growth limiters, you know, whether it's quota carriers or supply chain or any other elements just to keep in mind as you see this opportunity set in front of you?
I think that at this time now versus where we were a year ago, we obviously were coming out of COVID, coming into calendar year 21. And so I think we have a lot more visibility and momentum behind us and a lot more confidence that the customer demand will continue to be there now that we're kind of six quarters beyond that kind of initial impact. And so we feel really good about the pipeline as we go into FY23, which is, and this is, again, it's a direct sales model, subscription business, direct sales. And so one of the limiters is sales capacity, which is why we've really started to reignite that hiring engine in FY22, and in particular in Q4. And we expect to push that momentum into FY23, bringing on more capacity, And then, again, this is a sales model that requires the capacity to ramp over time. And so we're excited about that new capacity coming on this year. Supply chain is also a constraint as we're navigating through this disruption. We've been able to stay pretty nimble, and we've been able to successfully find enough IoT devices to meet all of our customer demand. But it's something that we are monitoring, and it's still a potential headwind as we go into FY23.
Perfect. Thanks. Congrats, guys. Great job.
Our next question comes from Cash Rangan at Goldman Sachs, followed by Derek Wood at Cowen.
I wanted to say congratulations on your first quarter as a public company. One question for Sanjit. As you look at the market, one can make the market out to be fairly horizontal. It's more of a control C, control V, just expand deployments. But part of me also thinks that there is a product roadmap here. There's a technology story here. As you listen to your toughest customers and the ones that are going to be leading you on to bigger and bolder opportunities, What are you hearing, Sanjit, as to the next generation of problems that present opportunities that could help you materialize the TAM to a greater degree than what you can do with your current product capability? And I have one follow-up question for Don. Thank you so much.
Sure. So Kash, I love the question. What we hear from customers is they're excited about the data and the value that data unlocks for them. So once they can see not just their GPS locations, but their safety profiles, how their equipment's performing, how they're doing in terms of compliance on the cloud, they start to see ways to connect that data to other systems. So we have customers sharing this data with their insurance providers, using it for payroll. We see all kinds of interesting integration. So we now have over 155 integrations on our app marketplace. And that's a number that's been growing year over year. And when I talk to our largest, most challenging customers, they're trying to find more ways to leverage that data. And so part of that is about getting more data into the cloud. So the connected sites offering is a great example. They want data about their loading docs and their factories and the warehouses and the remote sites. And so that's one area that we've been investing is connecting more data into the connected operations cloud. And then the second area is around integrations and finding insights in that data. So training AI models, looking at even more video. I think I talked about a number, 85 billion minutes of video in the cloud. We're able to find deeper and deeper insights in that that helps provide risk insights, utilization insights, and so on. So those are the two categories I would say. It's getting more data in the cloud and then unlocking more insights from that data. And that's an advantage that's compounding for us the larger we get in terms of scale.
Wonderful. Thank you, Sanjit. And one for you, Dom. As you look at your sales productivity models, clearly the market opportunity is big and the value proposition is very clear. And you're getting 50 plus percent of your net new ACV back to the base, great retention rates. Could the productivity get even better as high of an expectation that could be? And couple that with your sales hiring in fiscal 23. Could we be, I dare to use the word, reacceleration? We are at a point where the business could reaccelerate based on if then certain things that happen subject to those conditions. Thank you so much and congrats.
Yeah, I mean, sales productivity or kind of net new ACV per sales rep or per ramped rep is one of the key metrics that we track internally. And as that is moving up, as sales reps are becoming more productive, that gives us a lot of confidence that we can go out and add more capacity into that model. And that is what we've seen since coming out of COVID is productivity has continued to improve. And you can get a sense of that by just looking at our ARR per employee has continued to move up. And so, yeah. which is a reason we are going to add capacity. And to your acceleration point, our overall headcount grew almost 30% year-over-year in FY22, and we plan to grow overall headcount by more than that in FY23. About half of our total employees are in our sales and marketing organization. And I would expect that to be the same case as we as we move forward into FY 23. So to that point, yes, I do think that the overall hiring will accelerate. Brilliant.
Thank you so much.
Our next question comes from Derek with a cow and followed by Matt and William Blair.
Great. Thanks. Maybe congrats for me as well. I just want to stay on that line of thinking on the sales capacity. And what's been impressive is that you guys have been fairly constrained in capacity over the last year, and yet you're hitting these great growth numbers. You're landing record new customers. Just I'm curious, what are the drivers behind the improvement in productivity? Is it partly because of just the growing demand out of the market? And how much benefit have you had from I think you guys were not as well known. You had to kind of push your way into deals. And now that your brand awareness is better, you're getting pulled more into RFPs. How much is that a factor?
Yeah, I do think that, you know, Simsar has been selling for six years. We're, you know, we're founded in 2015, so we're a seven-year-old company. And, you know, as we mature, as we, you know, as we went through the IPO, a lot of these things are really tailwinds to us. You know, we are taking more market share. It used to be the case where maybe we wouldn't know about a deal or we'd get into it later. Um, now that rarely happens, you know, we're in all of, all of the RFPs and, and, uh, and our customers are aware of us industry, you know, analysts are more aware of us. And so, um, that is definitely helping us with, with win rates and, and, and sales cycles, um, which is definitely contributing to the overall productivity improvements that we're seeing.
Yeah, and if I can just add one thing, I would say we also have more people in industry practitioners who are familiar with CEMSAR who are recommending us to their peers in the industry, so we get more referrals as well. So I think that's just something that time sort of yields for us.
Makes sense. And the question for you, Sanjit, that, I mean, you guys can serve ESG initiatives, I mean, cutting carbon emissions with more efficient fleet operations. Just curious, how often is ESG a driving force behind a company investing in Samsara versus it being a nice derivative benefit? And do you see ESG becoming a bigger force of adoption, whether it be electrification or other new kinds of use cases that could be more of a driver?
Yeah, Derek, I think you put your finger on it. ESG is becoming more front of mind for our customers, especially in the large enterprise. So we are starting to see the data from the Samsara platform appear in ESG reports, as many of our customers are trying to quantify their carbon emissions and figure out how to hit their targets. We are seeing customers make that transition to electric vehicles. That is a macro trend that we've been preparing for and building tools for. And there you'll see us working with state and local governments, which is I think where we kind of saw it start a few years ago, but it's starting to occur across all these different vertical industry segments. So those are both there on the sort of environmental side. And then we are also seeing a lot of interest in worker safety. That is something in the world of physical operations that's very front of mind for our customers. Our AI models that help keep drivers safe on the roads is being really well received and is part of that broader kind of ESG stance. So we are hearing it a lot, especially in the large enterprise. And we're also living it ourselves. So you'll see an ESG report coming out from us in a few months. And so ESG very much is a theme. And it's actually always been part of our story. If you think about the mission of the company, we're helping drive safety, efficiency, and sustainability. And so we're excited to embrace that ESG trend and believe this data and these tools will really help.
Great.
Congrats.
Our last question today comes from Matt at William Blair.
Thanks for taking my question. Just wanted to ask one on the business's sensitivity to the price of oil. So with oil prices continuing to increase, obviously it improves the ROI that your solution provides your customers. But does that influence demand? Do you see a spiking in demand at periods of time where oil prices are on a rapid rise like they are now?
Matt, I would say, this is Sanjay, we don't see our demand directly correlated or connected to the price of oil. Now, fuel spend has always been front of mind. It's an operating expense and also a carbon emissions area that our customers would love to reduce. And so we have a lot of tools to provide deep insights into benchmarking of how you're performing, how much fuel you're using, that sort of thing. So I do think as the price of fuel and oil in general increases, that our customers are going to use this data more heavily to reduce their footprints. But it's not something where we see more Telematics product or less Telematics sold in conjunction with the price of a gallon.
Great. Thanks, guys.
Thanks, Matt. So this concludes the question and answer portion. Thank you all for attending our Q4 fiscal year 2022 earnings call. It was a great conversation. This past quarter capped off a very successful year for the company and reinforced the strength of Samsara's connected operations cloud and continued customer momentum. We're only getting started. We look forward to updating you on our progress as we pursue the big opportunities that lie ahead. Before I let you go, I have a few short announcements. First, we'll be attending the Morgan Stanley Technology Media and Telecom Conference in person on March 7th and the Wolf Research Software Conference virtually on March 22nd. So we hope to see you again at one of those events. Second, we are hosting our inaugural investor day on June 14th in San Francisco. Please send an email to ir.samstar.com if you're interested in attending in person. For those that prefer to attend virtually, our IR website will have a link to the live webcast. That's it for today's meeting. If you have any follow-up questions, you can email us at ir.samstar.com. Thanks again. Bye, everyone.