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Operator
Good morning and welcome everyone to Loan Depot's first quarter conference call. All lines have been placed on mute to prevent any background noise. If you would like to ask a question during the call, simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question, press the pound key. I would now like to turn the call over to Nicole Cario, Chief Accounting Officer. Please go ahead.
Nicole Cario
Good morning everyone and thank you for joining our call. Today we will discuss Loan Depot's first quarter results. We are excited to share the financial information and other highlights of our quarter with you. Before we begin, I would like to remind everyone that this conference call may include forward-looking statements regarding the company's operating and financial performance in future periods. These statements are based on the company's current expectations and available information. Actual results for future periods may differ materially from those forward-looking statements due to risk factors that are described in the risk factor section of our filings with the SEC. On today's call, we have Loan Depot founder, chairman, and CEO Anthony Shea and our Chief Financial Officer Pat Flanagan to provide an overview of our quarter as well as our financial and operational results and to answer your questions. We are also joined by our Chief Capital Markets Officer, Jeff DeGurian, our Chief Analytics Officer, John Lee, and our Chief Revenue Officer, Jeff Walsh, to help address any questions you might have after our prepared remarks. And with that, I'll turn things over to Anthony to get us started. Anthony?
Anthony Shea
Thank you, Nicole, and good morning, everyone. I'd like to begin by highlighting aspects of our results from this past quarter. And then I will address the evolving market conditions we are seeing across the mortgage industry more broadly and how Loan Depot is uniquely positioned to thrive. This quarter, we reported record loan originations of $41.5 billion and adjusted diluted earnings per share of $0.98 per share. This was driven by an 11% increase in quarterly originations across our retail and partner channels, reflecting the diversification in our strategy and strong consumer recognition of our brand. And another signal of the overall strength of our business and performance and our commitment to our shareholders, we recently announced a special dividend of $0.61 per share. Our continued success is due to the innovative and purposeful way in which we built our company. thanks to our direct-to-consumer and market retail and partnership channels. We are able to serve customers where and how they want to be served. And importantly, because of our unique at-scale model and the balance and diversification it offers, we are known to be incredibly nimble and strategic. We are well-positioned, able to add new products and services and consider acquisitions no matter the market environment. We are also known for our track record of creating strategically beneficial joint ventures. And Q1 was no exception. Recently, we entered into a partnership with Shell Brothers, a premier builder of energy-efficient homes in Delaware and Virginia. This new joint venture, named Hamilton Mortgage, pairs Shell Brothers' innovative, highly personalized home options with Lone Depot's highly efficient, robust lending platform. Powered by our proprietary metal technology, ensure customers' experiences are seamless and rewarding. We take our responsibility to customers very seriously, which is why our mellow technology and data enrichment capabilities help set us apart. Thanks to our proprietary tech innovations and our unique approach to data, we are able to quickly match our customers with the right loan officer and the right product at the right price and right time, ensuring our customers are being served how they wish to be. This customer-centric approach and technology-driven mindset has been honed over the past 11 years and has allowed our brand to become one of the most recognized in the industry today. Loan Depot delivers on the promise I mentioned a few months ago, the promise of an extremely satisfying loan experience. Our net promoter score remains well above the industry average and on par with nationally recognized best-in-class consumer technology goods and service providers. and that's something we are extremely proud of. Our brand is special, and we consider it to be one of our company's most valuable and differentiated assets. This quarter, we initiated national partnerships with Major League Baseball and the Miami Marlins. It was an exciting quarter for us, to say the least. Zone Depot became the presenting sponsor of the American and National League Championship Series in the 80s. official mortgage provider for both Major League Baseball and the Miami Marlins. We also availed Lone Depot Park, the home of the Miami Marlins and world-class special events. In addition, we believe our position as the second most recognized mortgage brand grew even stronger this quarter through our ongoing national television ad campaign, which has delivered more than 12 billion household impressions since its launch in 2020. Our extensive data analytics allows us to capitalize on the 1.8 million average monthly website visits and 582 million online media exposures during the first quarter of 2021. At Loan Depot, we measure engagement in multiple ways. Of course, engagement is an important marketing metric. But for us, engagement as a team and engagement within our communities is also extremely important. It's one of the reasons we are so passionate about contributing to the local communities where our team members and customers live and work. This quarter, we announced several key initiatives that exemplify our strong commitment to communities nationwide, including the Home Means Everything Major League Baseball campaign, whereby lone people would donate $25 to the Boys and Girls Clubs of America for each RBI during the 2021 regular season. We expect that this will generate a donation of more than $500,000 to an organization that does a tremendous amount of good for children, families, and communities nationwide. Pivoting from our strong Q1 results, I'd like to spend some time addressing the recent shifts in the mortgage market and further outline why we are confident and well-positioned to further grow and succeed in any mortgage environment. Across the country, the first quarter was marked by rising interest rates, as well as the continuing slowdown in refinance volumes. Interest rates began to rise in late Q1, and there has been a corresponding reduction in market opportunities and gain on sale margins as a result. While we anticipated the rise in interest rates, the shift began earlier in 2021 than generally expected. Competitive pricing strategy pressure from other market participants also had a market-wide impact on margins. And finally, we continue to see strong demand for purchase transactions fueled by interest rates that, while rising, remain at historically low levels, coupled with continued constraints on supply. Though people differentiate a model and diversify offerings built exactly for these shifting market conditions, For more than 11 years, we have helped customers achieve their home purchase and refinancing goals with solutions that fit their needs. Our suite of products and services and powerful data and analytics capabilities are intentionally constructed to account for changes to the market environment. Our dual focus on our retail and partner strategies enables us to raise awareness and generate leads, broadening our top-of-the-funnel consumer reach. These strategies position us to thrive despite changing rate cycles. This is exemplified by our industry-leading organic recapture rate that grew to 72% during the first quarter, demonstrating that we have the right product for our customers that are able to offer it to them at the right time because of our powerful data and analytics. Our technology-enabled platform allows us to scale our operations for changes in volume in a highly efficient manner. This platform, coupled with our continuous focus on expenses, means we can continue to deliver value while adjusting to a changing market. And through our multiple sources of liquidity, including loan funding warehouse facilities and the SAR facilities, off-balance CHS station facilities, mellow securitizations, and cash on hand, we have established a sophisticated, flexible financing approach that allows the company to fund its own origination business and protect against foreseeable market risk. We are well positioned to capitalize on what we believe will be a period of consolidation in the market, and we have the capability to efficiently integrate teams and build on our existing business momentum. I'd now like to turn things over to our CFO, Pat Flanagan, who will take you through our financial results in more detail.
Nicole
Pat. Thanks, Anthony, and good morning, everyone. We spoke to all of you a few days after our IPO as Loan Depot completed a significant milestone in its 11-year journey and successfully entered the public market. Since then, thanks to the continuous hard work of Team Loan Depot, we've achieved another quarter of excellent results. As Anthony mentioned, in the first quarter, our strong financial performance was highlighted by record loan originations of $41.5 billion, representing an increase of $4.1 billion or 11% from the fourth quarter of 2020. Our retail and partner strategies delivered $7.9 billion of purchase loan originations and $33.6 billion of refinance loan originations during the first quarter. Of similar significance, our retail channel accounted for 81% of our loan originations and our partner channel accounted for 19% of our total loan originations. The increase in originations across both channels are a result of Lone Depot's unique and diversified business strategy and strong brand recognition. Within our partner channel, our joint ventures contributed fee income of $2.2 million in the first quarter of 2021, reflecting the wide variety of industry partners we work with. In fact, we entered into two new joint venture relationships with home builders and added one new joint venture relationship with a federally chartered savings bank offering banking and insurance services during the first quarter of 2021. Our rate lock volume of $45.8 billion for the first quarter resulted in total revenue of $1.3 billion, which was an increase of 1% from the fourth quarter of 2020. We reported adjusted EBITDA of $458 million and adjusted net income of $319 million as compared to $530 million and $376 million in the fourth quarter of 2020. The decrease is driven by the decline in gain on sale margins and increased variable expenses from higher loan originations volume in the first quarter. Our total expenses for the quarter increased by $119 million from the prior quarter, primarily due to IPO-related expenses of $64 million, of which $59 million was stock-based compensation expense related to the IPO stock grant. The additional increase in expenses is mainly related to higher direct expenses from record loan origination, additional personnel expenses to support the growth in our business and marketing costs associated with expanding our national brand campaign. As we focus on long-term growth trajectory and build on our momentum, we will continue to invest in brand, people, and technology. Importantly, our disciplined and purposeful investments in Loan Depot's technology enabled a 2% decline in cost per loan for the first quarter of 2021 as compared to the fourth quarter of 2020. Complementing our origination strategy is our growing servicing portfolio, which ensures we can serve the customer through the entire mortgage lifecycle. The unpaid principal balance of our servicing portfolio increased by 26% to $129.7 billion compared to the fourth quarter, driven by an increase in servicing retained loan sales. This also resulted in a 28% increase in servicing income quarter over quarter. As of March 31st, 2021, approximately 1.4% or $1.9 billion of our servicing portfolio was in active forbearance. This represents a decline from 2.4% or $2.4 billion as of December 31st, 2020. And as mentioned during our previous earnings call, we are optimistic about the improvement in these trends as we move further into 2021. The fair value of mortgage servicing rights increased by $644 million during the first quarter to a record $1.8 billion. This increase was driven by $530 million of new additions and a $231 million increase in fair value due to decrease in prepayment speeds and increased interest rates during the first quarter of 2021. This was partially offset by runoff of $118 million. We have established a sophisticated and flexible financing approach that allows Loan Depot to fund its loan origination business and protect against foreseeable market risks. Our total funding capacity with our lending partners increased to $10.3 billion at quarter end, up from $8.1 billion at December 31, 2020. The increase was due to the addition of one new long-term facility with a funding capacity of $500 million, as well as increases to our existing facilities. Our available borrowing capacity was $2 billion at March 31, 2021. We also completed an offering of $600 million of 6.125% unsecured senior notes due 2028 before the close of the quarter, the proceeds from which will be used for general corporate purposes, including to pay a special dividend and reduce other debt positions. As part of our capital allocation strategy, we make it a priority to return value to shareholders when appropriate for our leverage and liquidity levels. We declared a $200 million special cash dividend on our Class A and Class D common stock into holders of holdco units. The special dividend will be paid on May 8, 2021, to the company's stockholders and LD Holdings members of record as of the close of business today. As we previously stated, we intend to begin paying a quarterly dividend after the completion of the second quarter. And now let me turn it back over to Anthony for closing comments.
Anthony Shea
Thank you, Pat. I'll use this platform to reiterate what I have always said and strongly believe. We've gotten where we are today by thinking and doing differently. In terms of our path forward, we are excited about the challenges and opportunities that this shifting market conditions brings to our business. We have the experience and are confident that our differentiated offering diversify operating model positions Loan Depot for success in any environment. We are also extremely grateful for all of the hard work and relentless efforts of Team Lone Depot and will continue to make investments into our people, brand, and technology as we forge ahead. With that, we are ready to turn it back to the operator for Q&A. Operator?
Operator
At this time, I would like to remind everyone in order to ask a question, press star then the number one on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. Your first question comes from the line of Brian Nash with Goldman Sachs.
Brian Nash
Hey, good morning, guys. You know, maybe we could just start off, given the shifting market, Anthony, with maybe just a broad outlook about how to think about the remainder of 2021. And can you maybe just talk about how gain-on-sale margins progress by channel over the quarter? And just given the backup in rates and increasing competition, can you maybe just talk about what your expectations are for margins by channel? Thanks.
Anthony Shea
Brian, let me back up a little bit for everyone on this call and just remind everyone that mortgage originations is volatile but predictable. And during times where it's rising interest rates and decreasing volumes, this is the best opportunity for companies of scale and with differentiated assets to properly go through the pressure point and to increase market share. This is where customer acquisition cost is key. and your scale and efficiency will get you through this type of market condition. Competitors with less scale and less efficiency will have overwhelming higher cost to burden through this cycle. So it's important for everybody to understand the more pressure as this market presents itself for the rest of the year, the better it will be for Loan Depot to extend our reach and our market share and deflect our differentiated assets. Now, the pressure to margin and earnings will be evident, and this teeter-totter has been the same exact way for the 36 years that I've been in this business. The lower the margin, the higher the opportunity for market penetration and market share. We also need to understand that we are in a whole new world here post Countrywide of 2008 and 2009. That company gave a 22% market share. We are now top three overall as an 11-year-old company. And as third retail focus originator in the country, we have less than 3% market share. This is still very, very early. in a baseball game is top of the second inning in this cycle. So we need to understand here that quarter over quarter, month over month, week over week, a good company, a good operating company will detect the pressure point and adjust accordingly. And our objective is to maximize and leverage market conditions. Interest rates drop. Should it do that, we will continue to scale and maximize our profit profitability if the market continues to tighten up volumes decrease as higher interest rates are evident there's still plenty of market share there are tons of opportunities for cash or refinances keep in mind that second mortgage market is now gone post-op frank americans are enjoying record low loan to value and high equity There's lots of consumption through all types of purchases, as we all know, in today's market. So we're seeing a tremendous demand and increase in cash or refinance. And as you know, purchases continues to be very, very healthy. What do we expect? Keep in mind that we are only one month into Q2. And one thing that I stopped doing is I stopped anticipating what this market is going to do. and be prepared for the pressures to come. But those pressure points is an opportunity because the more the pressure, the harder it is becomes for our competition.
Brian Nash
Got it. Thanks for the color. And if I could just throw in a follow-up. So you mentioned lower margins will create greater opportunity for penetration. Can you maybe just talk about some of the levers you have on the volume side to open up some of your funnels? You just talked about cash refi as an example. And then second, you mentioned M&A several times in the prepared remarks. I'm just curious, what is your appetite to acquire now that you have a public currency? And if we are to consider deals, what would be the priority? Thanks.
Anthony Shea
Yeah, Brian, so... Understand we purposely built this organization to be the most well-diversified originations model in contemporary times. We have in-market loan officers, one of the only arguably two direct-to-consumer scale sophisticated technology platforms, as well as developed the brand over the last 11 years. We also have an organically built top 10 wholesale lender, within Lone Depot and we are the largest joint venture home, new home builder lender in the country. All of these levers allows us to fish in different ponds as compared to our modern day competitors. It's important for us to note that because out of the $11 trillion outstanding market, we certainly have more hooks out there in the marketplace and it gives us tremendous opportunity to really pull on each one of these different levers as the market continues to change.
Brian
Got it. Thanks.
Operator
Our next question comes from the line of Bob Hapuli with William Blair.
Bob Hapuli
Thank you. And also, good morning. I guess, Anthony, where are you continuing to add in-market loan officers and Now, moving into a higher interest rate market with less refi volume expected, are you investing into that, or are you focused on – while you're looking, I know you're very clear on the opportunity to gain market share. I mean, are there areas where you're pulling back, or where are you investing more aggressively?
Anthony Shea
We are – full-core price in the refinance market, and I'll tell you why. There is plenty of refinance volume to go around. Understand, even if refinance volume gets haircut by 20 or 30 percent, there's still 70 percent left. What's going to adjust is that supply and demand curve, and your capacity is going to reduce Your capacity is going to reduce simply because the two highest costs in a refinance transaction to a mortgage company is the cost to acquire that customer. Many of them, most of them, do not have brand or the data analytics to properly evaluate how to capture a customer at the top of the funnel and properly convert it and get the ultimate leverage on your marketing investment. Second is your labor cost, which is still significant in a mortgage. So utilizing technology to drive efficiency to lower cost and to fulfill at scale, these two pressure points will be difficult for our competition. This is why we were able to grow so much over the last 11 years. It's because of these two fundamentals that we look at that drives cost down. So as the mortgage market shrinks, we actually become more aggressive simply because of the pressure points and this is where cost separates market share. Now, I also want to go back to the previous question that Brian asked, and I apologize. I skipped it on M&A, and that is we are very active there, and we are looking at both in and outside of the direct mortgage offering. I think within our brand and knowing that the – home purchase and refinance transaction is more than just a mortgage. We continue to evaluate our opportunities and are currently very active in that sector.
Bob Hapuli
Thanks. Maybe in line with that, you talk about adding new products and services. Which new products and services are likely to be developed organically and what When you say outside of the mortgage market, are you talking about the personal loan market, or what other products and services would you look to acquire versus develop organically?
Anthony Shea
Yeah, what I'll say is we're not prepared to discuss anything specific for obvious reasons, but what I will say is that as the digital age continues to evolve in transition, adding adjacent products and services for bundling of service and understanding that the ultimate objective for a customer is to buy and sell a home and to finance it. And all of that becomes one outfit rather than singular pieces of clothing as we move forward. And as a branded organization and a trusted brand that consumers identify with, it becomes a bit easier and it becomes a more opportunistic for us to add adjacent products as we move forward because we have an embedded customer acquisition cost.
Bob Hapuli
Thanks. Maybe just last question. So, I mean, I guess, you know, based on your comments, you would expect that, you know, over the, you know, on a steady basis over the second quarter through this year and next year, you would expect to see steady market share gains. I don't know if you could quantify that at all and the market share trend.
Anthony Shea
Yeah, in this industry, you have to prepare yourself with differentiated assets and wait for the market to come to you. You know, the market is predictable in the sense that it's going to change. And when it does, you have to capitalize on it, as we've seen with 2020 and the scale and profitability loan people were able to achieve prior to COVID in 2020. You've seen a company that started organically in 2010 have grown, on the average, 50-plus percent year over year and have become the top three retail originators in the country. So what we continue to look at and be very focused and disciplined at is, you know, we don't live for next quarter. We don't live for today. We live for the next decade. And that's how we have developed our assets throughout our 11-year cycle. This is why we're extremely bullish today. and excited about the pressure points that are coming up.
Bob Hapuli
Great. Thank you.
Operator
Your next question comes from the line of Brock Vandervliet with UBS.
Anthony
Good morning. Thanks for taking my question. I wanted to kind of go back to Ryan's initial one. As we, you know, as investors try to dimension the earnings profile here, I think what we're all, you know, looking for is some kind of guardrails on the gain on sale. You know, margins, the volume seems to be holding in, you know, better than expected. We could have a record year for purchase volume. You know, all that's good. I just – and can you give us – Anything really on gain on sale, either partner or the retail channel? Yeah.
Anthony Shea
Brock, it's Anthony. I understand what you're asking, but it's just not something that I think that, number one, we can predict. We don't know where the pressure points are coming. It depends on... this fragmented market that we're in and how much competition decides to lower price to try to preserve its capacity. I mean, last year, you know, obviously everybody's still counting, but, you know, we're looking at $4 trillion of capacity last year. And if this year we're looking at $3 trillion, there's a trillion dollars of excess capacity that the industry needs to shed. And everyone is always stubborn about shedding capacity. until they understand they must. But once capacity is shed, margins return. So it's hard to say. We have a highly, highly fragmented market. Our number one competitors and us have an 11% or 12% market share, and the rest of it is highly, highly fragmented. You have some pricing wars between the top two wholesale lenders that are fueling mortgage brokers, which is now 15%, 20% of market share. So it would be interesting to see what type of pricing pressure that creates. We just don't know. We don't know what the pricing pressure is going to do to Goss. But at the end of the day, nobody can sell a dollar bill for 90 cents for long. And this is where it's important for us all to understand that the pricing point and the pricing pressure is a dynamic development that nobody can predict. That's the mortgage business. But at the end of the day, you'll know that there's going to be a change. There's going to be pressure points. But exactly how much gossip is going to come down, it is coming down. Why? Because we've seen the best gossip I've ever seen in 36 years last year. So is it going to remain that high? I hope so. Highly doubt it.
Anthony
Regarding some of the price war you mentioned, do you think they're – Is there any sort of a silver lining here in terms of that activity being able to pull forward some of this price erosion so that we're not worrying about it for the next six quarters, that it happens relatively quickly, or just is that too soon to know at this point?
Anthony Shea
It's too soon to know. And the good news is the longer the price for it lasts, the harder it is in competition and the better it is for our market share gains. So that's generally how it works. It's pretty simple that way, but it does create lots of earnings pressure. So do I anticipate pricing wars to continue? No, but it generally happens at the start of a trend change is what we're seeing today. You have too much capacity out there. Last year, we were under capacity because originations were on fire. Now origination started to taper off, and the entire industry hired up, and now you have excess capacity. And that excess capacity has to work its way through the system.
Anthony
Got it. Okay. Appreciate it, Sandra.
Operator
Your next question comes to the line of Kevin Barker with Piper Sandler. Kevin, your line is open.
Kevin Barker
Yes, thank you. Sorry about that. Could you help us understand how you can transition towards focusing on a purchase origination market if it starts to dominate, or starts to become a purchase-dominated market if rates were to continue to move higher? You know, you do have the distributed retail market. loan officers, which appears to be an advantage, but you've been focused mostly on the refi opportunity. How do you get those loan officers to refocus on the purchase volume and go after that part of the market as we transition here?
Anthony Shea
That's a great question. And, again, I don't want to monopolize all the answers here. Look, this is naturally natural to me. I've been in this market for a long time. So let me just say that we look at the purchase and refinance markets almost as separate industries. So when I am asked what my – purchase to refi ratio is, I completely ignore that question because it's completely two separate penetrations the way I look at it. Purchase market, we are one of the largest in-market loan officer platforms today, and that is driven off of the brand and driven off the fact that it's delivered through our proprietary technology. So the consumers benefit from that. We see tremendous momentum in this business. We made the decision to be in this business back in 2012 when the world thought that we were nuts by going back into what you want to perhaps call brick and mortar, but it's not. These are in-market loan officers that are remote, that work, and live in the communities that they serve. So we have tremendous momentum here with organic growth, and we have some conversations with potential meaningful acquisition targets. In addition, we are one of the largest joint venture home builder lenders in the country, large institutions in the works. Our direct lending platform is a manufacturing plan. And the way that I like the folks to understand is this manufacturing plan, it is the hardest to build in mortgage lending. Arguably, there's only two at scale, ours and our number one competitor. The way to look at a direct lending operations is what type of raw materials you feed at the top of the funnel in order for the manufacturing machine to make a final widget at the bottom. Whether we throw in second mortgages, personal loans, cash out refis, refinance their purchases, becomes an opportunity for the organization as we evaluate the different types of financial returns. Refinances will continue to be very, very attractive. As I stated earlier, even if we haircut refinances by 30%, we're still looking at well over $2 trillion of refinance opportunity. As we continue to go through this trend change, the next two, three, four, five months, we'll see pressure to margin. But as capacity gets squeezed and pushed out of the industry, margins will return. You have to remember, the industry is not here to sell dollar bills for 90 cents. Margins will return. It always does. But when there is a change and there's overcapacity, everyone starts to get aggressive because they don't want to shed capacity. It happens every time. So as we look at purchase and revise, we look at both of them separately because they're really different opportunities.
Kevin Barker
And so if we look at your purchase originations now and the run rate you're at, is that what we should expect to continue and potentially grow significantly, just given your focus on that and separating out between the refi and purchase?
Nicole
Yeah, this is Jeff Walsh. We would anticipate that number increasing. We've maintained a really strong focus on our purchase business through our in-market channel. And through the first quarter, I've actually really aggressively stepped up our hiring of what we call qualified in-market originators, which is specifically focused around the percentage of purchased business that they've historically done. In the first four months of the year, we've added over $4 billion of net origination through organic hire of in-market And truthfully, you know, even though it was a highly robust refi market last year, we always focus heavily on purchase in the retail channel because those originators know, in market retail channels, because those originators know that's their long-term success of their business is to maintain those referral relationships that drive that purchase business. And it's April, and traditionally, you know, we see the seasonality, the upswing of the purchase market. And as we add that kind of critical mass of in-market originators, we anticipate to get a larger market share of that, as you mentioned, very robust purchase market than we anticipate in 2021.
Kevin Barker
Anthony, real quick on the M&A opportunity. What type of size are we, you know, should we consider or what type of, you know, size of organization would you consider bringing in in-house?
Anthony Shea
We're looking at it in two different categories for, you know, mortgage plays. You know, one is a roll-up strategy, which are smaller tuck-ins. As far as M&A is concerned, it has to be meaningful. You know, so it takes quite a bit to integrate, you know, any acquisitions, and we've done a few in our organization. We've done one in 2013, another one in 2015. What we're sensing is, obviously, with the margins coming in, sellers' expectations are a bit more realistic. And number two, the fact that we have a recognizable brand becomes very attractive to those loan officers that may onboard to us, both through acquisitions or organic growth. So we are very active there, and we are having lots of discussions.
Brian
Thank you for taking my question.
Anthony Shea
And by the way, you know, Just to differentiate here, our number one competitor is not in this market. So, again, going back to having different hooks in different ponds, this is a different opportunity as compared to our primary competitor. Thank you.
Operator
Your next question comes from the line of Ryan Carr with Jefferies.
Ryan Carr
Hi, good morning, guys. Thanks for taking my question. Anthony, the first question here is for you, specifically on rate sensitivity of borrowers in this market and the purchase side. I'm curious to hear what trends you're seeing with respect to that. We saw in this quarter, especially, rates rise significantly. It doesn't seem like the purchase demand is tapered off as much as one would think in a normal market. So curious to hear your thoughts on that.
Anthony Shea
I'm sorry, Brian. So your question is, you know, what happens to consumers' take on rates? Was that what your question is?
Ryan Carr
More so like what trends you're seeing specifically related to the rate changes and maybe how this time may be different than previous mortgage markets.
Anthony Shea
So, Brian, any time interest rates start to move up, consumers get a little sticker shock. It's kind of like when you're evaluating buying something that's on sale and all of a sudden the sale price is over. That doesn't mean that it's not valuable today. Interest rates are still fantastic, but if they started shopping before rates went up, they have a little bit of a sticker shock. So many consumers sit on the sidelines, especially with the rate and term, because there's no sense of urgency for a rate and term refi. A cash-out refi, yes. If you're waiting to take money out of your house and your equity to remodel your kitchen, there's certainly a sense of urgency. But if you're looking at a rate and term, if you're refinancing out of an arm or any other purpose, you can wait a little bit. But many, many, many times in the past, as the consumer waits and they understand rates are not coming down, today's rates are still extraordinarily attractive, and there's still a lot of mortgages that are in the money given rates where rates are today. But there's generally a little bit of a pause just because rates are not on sale anymore. But consumers usually will come back around again. Going back to my original comment earlier is, Whatever the refinance market is, whatever the volume of originations is for this year and next year, capacity will adjust margins to the right size. It just takes a while to get there. And we just came off the largest, arguably the largest mortgage volume market ever. There was about $4 trillion in 2003. So last year was the biggest year since 2003. So now the industry just has a ton of capacity to shed. Shedding that capacity will take some time. And as the capacity sheds, your margins will return because no one likes to sell a dollar bill for 90 cents.
Ryan Carr
Thanks. And then kind of going off of that, margins in the retail channel held up a lot better this quarter than they did in partner. But curious to hear where you're adding capacity, where you're trimming it moving forward, just given where the direction of the market is.
Nicole
Sure. Hi, Ryan. It's Pat Flanagan. So the, I think, When you look at our partner channel, the margin compression that you're referencing was much more concentrated in the broker channel. The JV channels that are primarily purchased business with our joint ventures, as was noted, there's been way less margin compression in the purchase side of business overall. And so I think that's what you're seeing is the effects of the price war on the broker channels.
Ryan Carr
Awesome. And then just lastly, any view on that, Bryce, or any direction where you see things maybe heading for at least the foreseeable future?
Nicole
It's hard for us to tell where that shakes out. I agree with what Anthony said, which is that selling products, selling at a loss doesn't last long generally in shares capacity. And So it's largely a question of pain tolerance for how long do they want to keep that going on. But for us, like we said, we're well positioned to continue to make money. Our other channels haven't seen that level of price compression as wholesale, and we'll see if there's a contingent effect that that bleeds over into the other parts of the business, but we're still seeing You know, as you guys mentioned, record high, you know, demand for purchases. The housing market is alive and well. We're adding new joint ventures in the partner side, which support higher margins. There's still a tremendous refi opportunity, and as we expand products and opportunities into cash out and HELOC and other products that fill that demand need, we still think we're in great shape, you know, to continue to be profitable and take market share.
Ryan Carr
Thanks, guys, very much.
Operator
Your next question comes from the line, Timothy Chiodo with Credit Suisse.
Nicole
Great. Thank you. Good morning. I wanted to change gears a little bit and talk a little bit more about the combination of brand marketing and the performance marketing in light of not only the NLB partnership that you have, but also the recent stadium naming rights with the Marlins. Maybe you could just briefly touch on some of the benefits you expect longer term from those those branding efforts and then also how that helps with your marketing efficiency on the performance side. And then at the risk of asking a little bit too much here, if you could just talk about how you expect that marketing efficiency on the performance side to look sort of in the next few months or so and how the branding might support that to an extent.
Anthony Shea
Yeah, sure. Great question. So it is really a comprehensive strategy when it comes to customer acquisition overall strategy. I'll come back to how we view performance marketing and building our brand and how we look at recapture as well as conversion in a second. But what I will comment on is building this brand over the last 11 years has been a key focus for us. And as we moved into the different diversified origination platforms, such as in-market, joint venture, as well as wholesale, one of the surprising benefits that we received is building the brand and how much it has lifted our in-market business. Not only did it lift, as our partners, whether it's a builder or a real estate institution, as they introduce customers to Loan Depot, the brand being so well recognized really cements and develops even a stronger relationship with us and our home builder and our real estate partners. In addition, it allows us to aggressively recruit additional customers in-market loan officers because that's a differentiated asset for in-market loan officers that have typically either worked for a bank or worked for another non-bank with little or no brand. So the brand build has given us more lift than what we actually planned for. Now back to direct lending and the lead that we are currently producing. we constantly evaluate and monitor our brand momentum. And the brand is experiencing a very attractive build over the last two years specifically. We are now generating hundreds of thousands of digital mortgage needs on a monthly basis. And what that allows us to do through performance marketing is the recognizable brand and image that ultimately increases our opportunity of conversion and pull through. That top of the funnel data analytics, and John Lee, our chief analytics officer, is on the phone, and maybe he wants to chime in after I'm finished with my comments, is a very sophisticated approach of how we look at the top of the funnel and through sophisticated algorithm and contact strategy we're able to increase our conversion and ultimately drop the cost of customer acquisition. This is one of the primary difficulties of building out a direct lending platform. And this is why after 25 years, or arguably 30 years, of direct lending model innovation, there's arguably only two direct lending platforms. models out there at scale that's able to find customers on offensive bases instead of just portfolio defense. John, if you're on the phone, if you want to chime in, please do so.
Nicole
Yeah, absolutely, Anthony. So, I mean, brand is very important, especially as the refi lead market gets more competitive. You fill out a lead form today or generate, respond to an advertisement, it's likely you're going to get a lot of phone calls in this environment. And brand helps to weed out that noise for Loan Depot and allows us to get a higher, really, contact rate and pull through on our leads. So as the market gets much more competitive, I see branding becoming more and more important to Loan Depot. It allows us to get through the noise of the rest of the market in this very highly fragmented market with lots of lenders out there. In addition, brand is going to play a role in helping us drive demand. So as the market transitions out of a rate and term refinance market into a more hybrid market with cash out and other opportunities, we'll be able to help build some of that demand by educating borrowers. on the product availability, and then obviously attracting those borrowers through high brand awareness and consideration. So it's a very simple strategy, but it's very effective as the market gets very competitive. Thank you for all the context. Appreciate it.
Operator
Your next question comes from the line of Mark DeBries with Barclays.
Mark DeBries
Yeah, thanks. Just a follow-up question on that topic. Your pull-through rate was already pretty high, but was up pretty significantly this quarter. How much of that do you attribute to all the investments you've made in brand? And could you also give us some context on the arc of that, on your recapture rate over kind of life? Are you seeing kind of accelerating benefits now as you put more and more into your brand?
Anthony Shea
Do you want to take that, Jeff DeGarian? Sure. This is Jeff DeGarian. You know, the recapture rate has continued to trend positively for us. I think it's largely due to two reasons. One is the brand spend that you've mentioned and, you know, the effect of, you know, the consumer coming back for another positive experience on another transaction, and also the enhanced surveillance of the portfolio that we put in place. to really monitor consumers' activities and see where there's incremental opportunities to reach out to them to help them with, you know, a home purchase if they're doing that or, again, with a cash out refinance if they have the appropriate amount of equity.
Mark DeBries
Got it. And are you seeing, you know, benefits from just retaining more of your servicing also, kind of, you know, having that look into your customers? Is that helping your recapture as well?
Anthony Shea
Yeah, I mean, we continue to look to add consumers where there is a quaintness, so to speak, or a consumer is likely to come back and want to transact with Lone Depot again. So we continue to tailor that servicing portfolio to really lend itself to future opportunities.
Mark DeBries
Okay, got it. And then just one last question on spend on brand. How should we think about that being impacted, if at all, by kind of receding refinance activity and maybe lower revenues?
Anthony Shea
So the brand and performance marketing, as we get through this change, is actually going to improve. Now, I know that sounds – It's illogical, but it actually does, and I'll tell you why. And that is as the industry continues to shed capacity, one of the top of the funnel things that they decide to do at first is the cut marketing. So your supply and demand curve actually starts to get right at the top of the funnel first, meaning that the industry is going to shed marketing before it sheds labor. So just understanding that, which means that if refinance market drops by 30 percent and your marketing in the industry drops by 30 or 40 percent, you're playing part golf. It doesn't change. So we're going to start seeing that relatively soon. And then you're going to see the labor shed within the next 60 to 120 days. That's generally the timing. And that's what we're forecasting.
Mark DeBries
Got it. Thank you.
Operator
Your next question comes from the line of Trevor Cranston with JMP Security.
Brian
All right. Thanks. Most of my questions have been asked and answered already. I guess to add one more in. You know, you guys mentioned the opportunity for maybe increasing cash out replies. You know, we also saw the FHFA announce a new, you know, option for lower income borrowers to be able to, you know, take advantage of the current straight market last week. I was curious if you thought, you know, new programs like that allowing people who may not have been able to access the market yet are likely to have a material impact. And if you think there could be other sort of programs or products that come out over the course of the year that help, you know, maybe keep refi demand a little bit kind of higher than where we might expect it, just given the moving rates.
Anthony Shea
You know, this is one of the reasons why we put our head down and created and built several components to the Mellow tech stack. When it comes to our point of sale origination platform, our proprietary pricing component, our proprietary eligibility engine, the program that you just mentioned allows us to program into our offering and have that available to over 2,000 of our employee loan officers. without relying on outside third parties to input new programs and input new eligibility and input new guidelines. This is one of the punchlines that allows us to be agile. Although we're large, we've got to run around like a ski boat, and this is one of the things that we do and do well, is we understand that when the market changes, you have to be in control of that change. And programs such as this, along with 20 other or 25 other programs that's about to be announced in a changing market, all of those combined as an offering will have a material impact because it allows us to widen our funnel to offer more products and services to the consumer that we've worked very hard to get at the top of the funnel. So whether we drive 100,000 leads or 200,000 leads on a monthly basis, the more products we produce, And a better branded opportunity gives us a higher percentage of conversion.
Brian
Got it. That makes sense. Appreciate the comment. Thank you.
Operator
Our next question comes from the line of John Davis with Raymond James.
Anthony Shea
Hey, good morning, guys.
Nicole
One for you, Pat. You mentioned you guys would pay a dividend on a go-forward basis. Just curious if you guys have a strategy or a target, maybe a percentage of net income, just how you think about dividends and kind of mixing them with the M&A strategy you've already talked a good deal about. Yeah, as we've discussed, As we've stated previously, the recurring dividend we're targeting currently is $0.08 per share on a quarterly basis starting after the second quarter. As far as any opportunities to pay additional special dividends in the future, we're primarily focused on trying to grow the origination business and continue to gain market shares. And so we look at special dividend opportunities where we have excess cash buildup and can't deploy it in a way that will meet the returns that we want to provide to our shareholders. So we always look at that as an option. But our first option is to continue to grow the business on a go-forward basis. And then we'll look at the size of the quarterly dividend probably after a year or so to see if it's appropriate to what we expect would be the right kind of dividend yield along with the total value of the company. okay so there's no defined you know x percent over not necessarily a quarter but like a year basis where you expect to return a certain percentage 20 or 30 percent to shareholders it's just going to be on a kind of a as needed go forward basis depending on what the organic growth opportunities are um well yeah that's that's i think that's that's a fair statement with regards to any you know kinds of special dividends on a going forward basis on on the current dividend we've sort of established what we think it should you know should be for this year and um And we think it's a nice enhancement to return capital along, but we think we're compelling in our ability to build shareholder value through growth in the franchise and expansion of the multiple as we continue the journey towards kind of bundled services and other products and services to activate the consumer brand.
Anthony Shea
Okay. And then one quick one for you, Anthony.
Nicole
We talk a lot about the near-term pricing dynamics, and you've kind of said many times you've seen this movie before, but just curious, do you see any sort of structural changes that if I look at it over a long enough time frame that there would be material changes to what gain on sale would be over a two-, three-, four-year period?
Anthony Shea
No, that's a great question. And the simple answer is I don't know. You know, this market is truly unique because of the fact that capacity with non-banks specifically has been built up over the last 12 years post-financial crisis and thought frame. So you have a highly, highly fragmented market with lots of tier two and tier three non-banks out there today. There's more power in non-banks today than any other previous market, meaning collectively, because there's a fragment in the market. So I think that's unique. I think it is also unique coming off a pandemic. That's not something that any one of us has witnessed before. I think that we need to keep a close eye on the current administration, and what happens to interest rates inflation um it's hard to determine but one thing i can tell you is that we've done the hard work to be prepared so and you know we we continue to be um very bullish and very confident about our positioning the 11 trillion dollar addressable market does not go away pressure well and we just need to have confidence that we built the right company to handle the pressure with grace and that during the pressure and coming out of the pressure, we're going to win with additional market share.
Mark DeBries
Okay, great. Thanks, guys.
Operator
We have enough further questions at this time. Anthony Shea, I turn the call back over to you.
Anthony Shea
Hey, thank you all again for these great questions and for joining us. We look forward to continuing building our relationship with all of you over the long term. and are excited about where we go from here. Thank you again, and have a great rest of the day.
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