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Operator
Good morning. My name is David and I'll be your conference operator today. At this time, I'd like to welcome everyone to the Loan Depot Inc. fourth quarter 2021 earnings call. Today's conference is being recorded. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you'd like to ask a question during this time, simply press the star key followed by the number one on your telephone keypad. If you would like to withdraw your question, press star one once again. Gearhart or Daly with Investor Relations, you may begin your conference.
David
Good morning, everyone, and thank you for joining our call. I'm Gearhart or Daly, Investor Relations Officer here at Loan Depot. Today, we'll discuss Loan Depot's year-end and fourth quarter 2021 results. We are excited to share our financial results and other highlights with you. Before we begin, I would like to remind everyone that this conference call may include forward-looking statements regarding the company's operating and financial performance in future periods. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to guidance to our pull-through weighted rate block volume, origination volume, and pull-through weighted gain on sale margin. These statements are based on the company's current expectations and available information. Actual results for future periods may differ materially from these forward-looking statements due to risks or other factors that are described in the risk factors section of our filings with the SEC. A webcast and a transcript of this call will be posted on the company's investor relations website at investors.loandepot.com under the events and presentations tab. On today's call, we have Loan Depot founder, chairman, and CEO, Anthony Shea, and Chief Financial Officer, Patrick Flanagan, to provide an overview of our quarter, as well as our financial and operational results, outlook, and to answer your questions. We are also joined by our Chief Capital Markets Officer, Jeff DeGurion, our Chief Analytics Officer, John Lee, and our Chief Revenue Officer, Jeff Walsh, to help address any questions you might have after our prepared remarks. And with that, I'll turn things over to Anthony to get us started.
Gearhart
Anthony? Thank you, Gerhard. I'm pleased to be with all of you on the call today. Thank you for joining us. I look forward to sharing my perspective and answering your questions. 2021 demonstrated the success of our strategy to increase market share during a period of changing market conditions. This is quite an achievement for a company as young as ours. Just three weeks ago, we celebrated our 12th birthday. We aren't even a teenager yet, but Loan Depot is now the second largest independent retail mortgage brand in the country. We've grown at 49% compounded annual rate since our inception, and we plan to continue this growth in the long term. Our growth is very intentional. We have built Loan Depot to succeed during all market conditions. Conditions like those we enjoyed in 2020 are when Loan Depot drives revenue. But the conditions we expect to navigate in 2022 give us an incredible opportunity to capture market share. Our business was purpose-built with periods of pressure in mind. Our proprietary tech stack, our intentionally diverse mix of channels, and our sophisticated performance marketing machine mean we control our new flow, our customer contact strategy, and the point of loan origination. This is a critical competitive advantage, enabling us to pivot and adjust our production as market trends demand. In fact, historically speaking, it's been during periods of decreasing volume that Loan Depot's unique strategy and differentiated assets have resulted in outsized market share growth. Those are the periods when we most demonstrate our ability to succeed. We ended 2021 with a 3.4% market share. compared to 2.5% at the end of 2020 and grew purchase origination volume by 39% during 2021 as well. Purchase volume growth demonstrated the power of our multi-channel strategy. If we include less interest rate sensitive cash out refinance volume to a purchase volume, growth was 56% year over year. While interest rates were increasing and refinance volumes were declining, we invested in growing our in-market retail branches and joined venture partners to drive this growth. Our industry is a cyclical one, and the market conditions we face today have been faced before by Lone Depot's experienced leadership team, the members of which have collectively navigated many housing and interest rate cycles over the last 35 years. Today, Lone Depot is more than a mortgage company. We're a digital commerce company committed to serving our customers throughout the homeownership journey with a full suite of products and services that meet our customers' needs along that journey. Our investment in building out our in-house servicing platform, including our recently announced Ginnie Mae servicing, allows us to deliver exceptional customer care throughout the customer lifecycle. This deepening of the relationship gives our customers another reason to return to us long after the initial home financing transaction is complete. Lone Depot is growing, and we remain very true to our public statements about our strategies, abilities, and the ways in which we can, do, and will deliver for our customers. We have achieved much for such a young age, and while we are proud of our progress, we believe that times like these, when the market contracts are when the assets we have built will lead our industry. Our 2021 results are only a preview of what's to come as we leverage our brand, develop and apply innovative technology solutions, drive down costs, and add more products and services to help our customers successfully navigate one of the most important financial transactions of their lives. With that, I'll turn things over to our CFO, Pat Flanagan, who will take you through our financial results in more detail. Pat.
David
Thanks, Anthony. Good morning, everyone. Next week will be the first anniversary of our IPO, and I'm both excited and proud of what we've achieved during this short period of time as a public company, thanks to the hard work of Team Loan Depot. During the fourth quarter, loan origination volume was $29 billion, a decrease of 9% from the third quarter of 2021. This was near the high end of the guidance we issued last quarter of between $26 and $31 billion. Our retail and partner strategies delivered $10 billion of purchase loan originations and $19 billion of refinance loan originations during that period. Our retail channel accounted for 77% and our partner channel accounted for 23% of our loan originations. The consistent contributions across both channels signify the strong customer and mortgage broker relationships we've built over time, as well as the effectiveness of our innovative Mellow technology platform to underwrite, process, and fund mortgage loans originated both in-house and with our partners while delivering an exceptional customer experience. Our pull-through weighted rate block volume of $23 billion for the fourth quarter resulted in quarterly loan revenue of $705 million, which represented a decrease of 24% from the third quarter. Rate block volume came in consistent with the guidance we issued last quarter of $18 to $28 billion. The decrease in revenues is a result of lower rate block volume and gain on sale margins. Our pull-through weighted gain on sale margin for the fourth quarter came in at 281 basis points. This exceeded our guidance for gain on sale margin that we issued last quarter of between 210 and 260 basis points, but was down from the 299 basis points in the third quarter. Our growing servicing portfolio perfectly complements our origination strategy and ensures we can serve our customers through the entire mortgage journey. The unpaid principal balance for servicing portfolio grew to a record level of $162.1 billion as of December 31st, 2021, compared to $145.3 billion as of September 30th, 2021. Servicing fee income increased from $64 million in the fourth quarter of 2020 to $114 million in the fourth quarter of 2021. While relatively low market interest rates continue to result in faster prepayment rates, we were able to retain many of these customers as our organic recapture rate for 2021 increased to 72% as compared to 64% for 2020, highlighting the strength of our deepening customer relationships. We are extremely proud of our progress because this growth was against the backdrop of our growing servicing portfolio in-house and relying less on third-party subservicing partners. We have invested our in-house servicing capabilities, and by growing the portfolio and bringing more servicing in-house, including our recently announced Ginnie Mae servicing, we leverage the infrastructure and create the scale to increase the earnings contribution from this recurring counter-cyclical business line. This progress is demonstrated by the cost of servicing our portfolio as a percentage of the unpaid principal balance decreasing from 3.6 basis points in the fourth quarter of 2020 to 2.3 basis points in the fourth quarter of 2021. This figure represents all servicing costs, including subservicing, personnel, and other G&A costs. We expect this trend to continue as we grow our portfolio, leveraging our investment in this business while also providing a better customer experience. Our total expenses for the fourth quarter of 2021 decreased by 7% from the third quarter of 2021 due to lower variable expenses and lower loan origination volume and lower marketing expenses reflecting a seasonal decrease in spend. Our focus on efficiency and scale have resulted in total expenses as a percentage of total originations decreasing even as our market share has continued to increase in 2021. As we look ahead in the first quarter of this year, and assuming no material changes in interest rates or the competitive landscape, we expect pull-through weighted rate lock volume of between $19 and $29 billion, reflecting the recent increase in interest rates and seasonal slowdown in demand. We also expect loan origination volume between $19 and $24 billion. we expect first quarter pull-through weighted gain-on-sale margins of between 200 and 250 basis points, reflecting the increased competitive pressure. Considering the operating environment that we are expecting, we intend to continue paying our regular quarterly dividend, currently yielding 6.8% based on yesterday's closing price, providing an attractive current return to our shareholders. Now let me turn it back over to Anthony for some closing comments.
Gearhart
thank you pat while pat just laid out our our expectations for the first quarter let me take this opportunity to share how we're thinking about 2022. the mortgage bankers association expects mortgage volumes to decrease by 35 this year this is neither unexpected nor unprecedented it's a repeat of the numerous cycles i've experienced over the course of my career What makes this one unique is that this may turn out to be the first sustained market decline since the passage of Dodd-Frank. Many of our competitors have not been tested during both a significant market downturn and a more restrictive regulatory environment. Many of our competitors may find it difficult to grow or even maintain their volumes without significant increases in customer acquisition and marketing costs. At the same time, loan officer compensation structures are less flexible in this post-off-rank environment. The result is that expense structure are going to be significantly tested. Our diversified origination channels in market retail, direct-to-consumer, wholesale, and joint venture partnerships allow us to flex as the market changes. Additionally, our investment in our in-house servicing platform and growing servicing portfolio should prove to be a valuable asset as interest rates increase. Together with our investments in our tech stack and brand, we'll bring a set of unique and differentiated assets that position us to successfully compete in a never-before-seen market environment. These advantages are attractive, the talent, and we see enormous opportunity to attract high-performing loan officers to Loan Depot as weaker models come under increasing pressure in the months to come. We are also doing the necessary work to ensure our operations appropriately reflects our expectations for the changing market. We're adjusting our capacity to align our cost structure with our expectations for volume. But we will continue to invest in technology to drive operational efficiencies. in our in-house servicing platform to drive deeper customer relationships, in our retail and JV origination capabilities to drive purchase volume, and in our brand to drive top-of-the-funnel consideration. We have the capital, liquidity, brand awareness, and employee talent to continue seizing market share even as total market origination volume falls. We believe this will pay dividends when the market improves, as we will be poised to start the next cycle in a dominant competitive position. We are well positioned to demonstrate the long-term value of Loan Depot by remaining focused on our strategic priorities while seizing share from competitors that may not be capable of withstanding these challenging conditions. As I noted in my previous comments, the real estate industry will consolidate, and I believe we've already seen that again. There's an excitement and enthusiasm throughout Lone Depot as we prepare to demonstrate the power of the company to outperform when the market is challenging. We are looking forward to sharing our success with all of you. I am a strong believer in this company, so much so that in the last quarter, I personally bought $10 million of our shares on the open market. In my opinion, Loan Depot represents an incredible value, and I am confident we will continue to accelerate our growth, increase our market share, serve our customers, employees, shareholders, and communities while outperforming in the long term. We remain focused on our strategy of serving our customers through every stage of the homeownership journey and becoming the most trusted homeowner fulfillment company in the world. With that, we are ready to turn it back to the operator for Q&A. Operator?
Operator
At this time, I'd like to remind everyone, in order to ask a question, press star, then the number 1 on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. We'll take our first question from Doug Harder with Credit Suisse.
Doug Harder
Thanks. If I look at page 16 of your presentation about your expenses, it's had a downward trajectory. Can you just talk about your expectations for the expenses in 22 and beyond in light of a smaller overall marketplace?
David
Thanks, Doug. Yeah. And this is Patrick Flanagan. So, yeah, as you noted on the presentation, we have made steady progress over the last five years, taking our expenses from 369 basis points at the peak of total expenses down to 223 basis points. And we're continuing to focus on adjusting our capacity, vendor consolidation, changes and reductions in our real estate footprint as a result of capacity adjustments, and increasing tech efficiencies. Noted in contracting markets, sometimes you'll see marketing expenses increase slightly as there's more competition for reducing number of leads. So although we're not providing specific guidance on the expense levels, our focus is continued efficiencies. What you will also see is that we are going to continue to invest in technology and continue to invest in growing our balance sheet and growing our servicing business.
Doug Harder
Got it. You know, and I guess just, you know, if you could just talk about, you know, kind of how you – how comfortable you are with your current overall expense level you know um you know compared to you know kind of where you see the gain on sale margins in the first quarter and you know kind of the ex you know your expected level of profitability in the near terms
David
Sure. Well, as a CFO, we're always working on becoming more efficient, right? And we're very focused on that through the first quarter as we've been throughout the last year to make sure that we adjust our capacity to what the market size are. The bigger unknown is where gain-on-sale margins are. um will will will be in the face of uncertainty and um in in um in in origination demand um you know and and i think um we're we're expecting and we're driving the business towards the guidance that we gave on on culture weight of gate uh lock you know locks and lock margins for the quarter
Gearhart
Hey, Doug, it's Anthony Shea. So let me just compliment Pat's responses by sort of rewinding a bit and talking about total GOSS. Keep in mind that the pressure to GOSS is a reflection of the shrinkage in the marketplace going from $4 trillion plus last year to $3 trillion. Historically, anytime you have a $3 trillion market, it's time for celebration, except for this year, because you're coming off of a $4 trillion high, which was a record breaker for the industry. Because the industry is trying to push out a trillion dollars of capacity, you have this Goss pressure. And keep in mind, that Goss is going to continue to adjust according to some of the irrational behavior of competition, tries to keep its capacity full without layoffs or workforce reduction. Now, I also want to point out the fact that even during a pressured state like the industry seen today, you're still looking at around 300 basis points all in from cradle to grave. And we have to remember, yes, expenses, labor is critically important for any sort of scale players such as Lone Depot and our competitors. The majority of cost in that boss is still marketing and sales. Marketing and sales is where the pressure is, not necessarily the fixed expenses. So we need to pay particularly attention to that. Sales and marketing is well over 100 basis points and still climbing. So as that sales and marketing eats up the biggest chunk of the available 300 basis points, and if you're in the wholesale business, you're splitting that 300 basis points with your originator, which is your mortgage broker. So you can really see where the pressure is to both sides. There's a lot of pressure if you're a sales and marketing company, and there's a lot of pressure if you're a funding or a lending company. Regardless, Sales and marketing, performance, lead, management, and marketing, brand recognition, and conversion is going to make a difference. So this is where we are highly confident going into this sort of head C, if you will, simply because we have some of the differentiated assets that we've been working on for the last 12 years. Most of the cost structure within that 300 basis points is still sales and marketing.
Doug Harder
Great. Thank you.
Operator
Next, we'll go to Kevin Barker with Piper Fendler.
Kevin Barker
Thank you. You know, given you're continuing to drive market share here and margins remain under pressure, do you feel like you can continue to sustain positive earnings in the near term, even though there's quite a bit of pressure here, especially in the first quarter. I understand it probably will get seasonally better in the second and third quarter, but do you feel like you have the operating efficiency levers to be able to maintain that profitability and book value growth throughout 2022?
David
Kevin, it's a great question, right? And I think we try to answer that with the guidance we give you. We think that... that it's a little bit of a shrinking market with closed volume decreasing between $19 and $24 billion in the first quarter and culture-weighted lock volume between $19 and $29. As Anthony was saying, where the pressures come in is in marketing and sales, but we're very focused on our themes of profitable market share growth. So we haven't provided all of the answers, and we understand that, but we're busy adjusting capacity, vendor consolidation, and working on additional tech efficiencies with the goal in mind of profitable market share growth.
Kevin Barker
Okay. And then how would you balance the opportunity cost of driving market share gains at lower profit margins today versus the potential for much greater profit margins in the future. Maybe in other words, can you estimate what the difference in profitability may look like today versus what you think you could produce at some time in the future, assuming we don't have another refi wave like we did in 2020 or early 2021?
Gearhart
Hey, Kevin, it's Anthony Shea. So let me try to respond to your last question. So I would just remind everyone that profitability could change instantly as this pressure starts to lift. This pressure could last another one, two, three quarters, but it will go away within that amount of time. provided that the market stays right around $3 trillion. Now, if it shrinks to $2 trillion, $2.5 trillion, that pressure will continue until the industry gets right-sized in capacity. What is important to me, and I've seen this many times over, is for us to continue to build on our assets. As an example, we are the second brand now as a non-bank lender in the country. Our brand lifted by 80% last year in brand awareness. Our web traffic increased 50% year over year last year as we continue to build out a national brand. That is hard to measure in profitability. And we all know there's significant barrier to entry in this marketplace. If you are not a scale top 10 lender today, most likely there will not be any newcomers in the top 10 for the next five to 10 years. It is over if you're not in the game today. While this market continues to adjust and this trend continues to mature, the total addressable market just gets larger. Because of household formation, new home sales, average loan amount increases, they're just more prized for us around the next quarter. So although this quarter, next quarter is important, and we certainly look at those numbers religiously every day, looking at expenses and setting our competition, it's the long-term view that allows us to be disciplined to continue to invest in the technology, efficiency, brand, and market positioning.
Kevin Barker
So I appreciate that, and I think that makes sense, and it will drive value over the long term. What I'm trying to find is, is there any way to quantify what you expect these investments to generate as far as profitability targets, whether it's a return on equity, return on assets, or some type of long-term profitability goalpost that you're targeting given these investments that you're making?
Gearhart
Yeah, very, very fair question, and I get that. The hard part to quantify is the GOS, the return of GOS. So as I talked about before, once that pressure starts to lift, the industry is less likely and motivated to sell dollar bills for $0.80. So that GOS will return. And that GOS returns very fast in a very big way and much, much faster than you're able to improve efficiency. Efficiency gains over a long period of time gives you a competitive advantage during a downturn. Profit is recognized in this industry when capacity starts to catch up and volumes return. It's the GOS that fuels the profitability, not necessarily expenses. Expenses is your competitive advantage during a market like this.
Kevin Barker
Thank you for taking my question. Thanks, Anthony. Of course.
Operator
Okay, next we'll go to James Fawcett with Morgan Stanley.
Doug Harder
Hey, thanks a lot. Thanks for taking the time this morning. I wanted to follow up on the Goss question there, Anthony, and your comment. You know, when you look at the market overall, I'm wondering, you know, how much, Are you reacting to what's happening with Goss, et cetera, versus being a player in what's happening there in an effort to try to gain market share and gain that long-term advantage with the customer base? And I ask that because you're now at a size where you would think, or at least I would think, that we'd start to see, you know, you be able, yourselves be able to influence what those levels are at. And so I'm just trying to think through, like, if you're looking for share and others are and how much of an impact that may be having and why you think that should abate over the course of 2022.
Gearhart
James, we have daily morning huddles on market conditions, competitive pricing pressures, and overall pricing strategy on a daily basis. So we are very close to the vibrations of the road, if you will. So far, we have not been a participant in creating the market pressures. We study what the market is doing, and we certainly try to maximize our revenue opportunities while making absolutely certain that we're competitive and there is no decay to our conversion. We are a company that very much evaluates our top-line marketing return on investment. We are not a legacy mortgage company where we're just waiting for our loan officers to create business for us. So there is a fine line between being aggressive on conversion, which is pricing, versus making absolutely certain that we maximize what the market gives us. So I would say currently, it doesn't mean we won't be aggressive and lead the market. We may. But for now, we constantly look at the market conditions every morning, and we try to adjust our pricing accordingly.
Doug Harder
That's really helpful context, Anthony. And then my follow-up question was just, you know, with the rising interest rates and you mentioned cash out refi, where does that specifically fit into the strategy? And, you know, is that meaningful enough of a segment to contribute to your outlook for 2022? Just wondering how we should think about kind of the changing outlook potential products in the market overall, especially from Lone Depot?
Gearhart
We are in historical times. Keep in mind that no cycle in previous history where Fannie, Freddie, FHA, EA own 90% of the fundings in our industry. So going back to the last cycle, 60% was non-government agency funding. So let me say that again. So previous to Dodd-Frank and previous to financial crisis of 2007, and for the three to four decades prior to that, greater than 50% of the liquidity is driven by private mortgage products. Today, after Dodd-Frank, that market has not returned. Non-QM is a very small portion of the industry, more greater than 90%. So the industry is still somewhat restrictive to the type of credit that we are able to offer through ability to repay and the non-QM rules and Dodd-Frank. So as I said in my opening comments, this is the first, everybody. This is the first. significant downturn in pressure that is completely different from cycles before because of our regulatory environment. So the purpose of loan doesn't change the product of the loan. The product of the loan is still pretty much the same, 90 plus percent, Fannie, Freddie, FHA, MBA. how the consumer utilizes these products is changing simply because of rising interest rate the rating term market is starting to disappear but you have lots of consumption out there from consumers and the best way to leverage consumer credit is through still through a cash out refinance in the three percent range versus any other type of credit that a consumer can lever now The amount of volume through a cash-out refinance is going to be much smaller than rate term in 2020, but it's still massive. But if you have 10 people or 10 companies chasing after A consumers, this is what is creating the gosh pressure. But that capacity will normalize, and then DOS will return. It does every time. I can guarantee you that. We believe that's going to happen. In our opinion, the pressure is going to last anywhere from one to three-quarters.
David
Just to add a little numbers in addition to what Anthony said, the transition for us and focus on less interest rate sensitive consumers is well underway. And for the fourth quarter, for example, the percentage of loans that were purchased and cash out refi in our total originations was 75%. So we've already made the transition and are continuing.
Doug Harder
That's great. Thanks for all the data and input.
David
No, thank you, James.
Operator
Okay, next we'll go to Trevor Cranston with JMP Securities.
Trevor Cranston
Hey, thanks. Good morning. A question on the servicing business. The MSR asset's obviously grown pretty substantially over the last year or so. Now that you, you know, when you look at it now, it's larger than the company's equity base. Can you talk about how much capacity you have to continue retaining the majority of your MSRs on originations, maybe in terms of like the financing you have in place for that? And then second part of the question, I think you mentioned that the expectation was that the cost of service should continue trending downwards over time. I was wondering if you could maybe provide some context around that. kind of what level we should think about that kind of getting to over the next year or two. Thanks.
David
The level of MSRs to tangible network is a great question, and it kind of falls into our capital management strategy. So, you know, we continue to look at our balance sheet to make sure that we're maintaining healthy levels of both liquidity and leverage and the retention rates and construction of the MSR assets. are a big lever that we can use to moderate that. As noted, we have very little leverage against the MSR assets, and we have additional capacity there to raise cash. But we also look at the market and from time to time sell MSRs in the form of bulk sales or co-issue deals. And we generally try to be strategic in what we keep on balance sheet, and we try to keep loan profiles where we have the best opportunity and chance to refinance the customer and build over the long-term value and lifetime value of that customer. So I think you'll see us maintain leverage and liquidity ratios that are similar to or close to where they currently are. As far as cost of servicing, we expect continued improvement as we move off of the subservicer platform more towards in-house. I don't have specific guidance to give you on where those costs can go, and it's kind of a combination of the speed in which we continue to transfer in the economic conditions around delinquency levels and the retention rates as the platform scales. But there is more room to get more, for sure.
Trevor Cranston
Okay. Got it. And I think you mentioned in the prepared remarks the intention to maintain the $0.08 dividend level. I was curious if you could just share some thoughts around, you know, why you guys are comfortable with that given the sort of near-term competitive pressures on earnings and, you know, if there's an environment that would potentially cause you to, you know, revisit the level that the dividends currently have. Thanks.
David
Yeah, well, we started our life as a public company, you know, with the idea of creating shareholder value through a multitude of tools. And, you know, earning is one of those and paying a dividend is another. And we think it's a great opportunity to be a growth company that has and generates cash flow where we're comfortable paying that. And we think that we're an incredible value in today's market with 6.8% dividend yield based off yesterday's close price. It was certainly attractive in today's market. And we continue to evaluate all the tools available to create shareholder value. And when we have the free cash flow like we have, we'll continue to want to maintain that regular dividend. We think it's one of the attractive things about our company. Okay, that's helpful. Thank you.
Operator
Okay, next we'll go to Aaron Saiganovich with Citigroup.
Aaron Saiganovich
Thanks. I guess just following up on that last question, the midpoint of your guidance range equates to about $540 million of gain on sale, which is a reduction from the 4Q level in 1Q. And you made $0.09 last quarter. Your dividend is $0.08. I know everybody's focused on cost, but we're not getting an answer that I think seems satisfactory from a cost standpoint. You talk about overcapacity in the industry, but it seems like you have yourself overcapacity and you need to right-size your cost structure.
David
Yeah, well, I think I've mentioned it multiple times already that our focus on expenses is adjusting our capacity and gaining additional efficiencies and technology. And so, you know, we are very mindful of what the market size is. And I would point to the fact that, you know, quarter over quarter and year over year, we've continued to reduce our expenses. And so I think, you know, our experience management team, we've been through these cycles before, and we're well prepared to adjust our costs and continue to focus on the things that drive long-term value and put us in a position to take advantage of opportunities when the market presents. You know, the other thing about Loan Depot is we have, and I think in my opening remarks, I said our focus is on profitable market share gain. And that will continue to be it. And we have a long history of our biggest market share grant gains have come in the toughest markets and shrinking environments. And so those are our focuses going forward.
Aaron Saiganovich
It seems to me that both you and Rocket actually gained market share in, you know, the disruptive environment of kind of when the pandemic first hit. it seems to go against what you're saying about gaining market share in a tighter mortgage environment. And if there is indeed overcapacity and there's more competition, that equation doesn't really make a whole lot of sense to me, to gain market share when there's more people fighting for a smaller pie.
David
I think it's the strength of our business model that allows us to do that. So the diversified channel with the nationally recognized brand gives us a competitive advantage when it comes to competing with others in the marketplace for a shrinking number of customers. And then the growing power of our balance sheet. with over half a million customers in our servicing book today. And so I think that the combination of all those things is what makes it attractive. And I would just point back to our history. Our biggest gains in market share growth have come in the contracting markets. Our biggest profit comes in expansions of market conditions like 2020, but we had less market share gain in 2020 than we did in times when the market shrank.
Gearhart
Sorry. Yeah. Hey, Aaron. It's Anthony Shea. I think your question is warranted. And let me just explain a little bit mechanically why Loan Depot is very, very different. In contemporary times today, again, post-Dot Frank, we are arguably and we believe the most diversified modern time originator in today's marketplace. So in addition to having consumer direct, in-market retail, joint venture, third-party origination, which is the broker channel, if you look at our two largest competitors, one is almost 50-50 between consumer direct and wholesale. The other one is 100% wholesale. They're all great businesses. They're great competitors. We certainly respect both of them. But if you look at our model, we are fishing from a lot more ponds than our competitors. So when it comes to different marketplaces where there's consumer direct, and consumer direct is a very hard model to build because you're not relying on existing loan officer relationships that brings you business. That is more of your in-market loan officer universe. And then certainly wholesale, you're waiting for a mortgage broker to be an originator for you. Consumer direct, which is our number one a competitor and arguably there's only two scale lender you have to have a very sophisticated marketing machine and you have to be able to generate leads offline online through multiple efforts and then track that lead in a way that is performing like a digital business so even today we last year we generated over 10 million top of the funnel leads and we expect to have at least that level going forward this year in a market that's decreasing 30 plus percent. So if we just look at that alone, This year we will drive as many digital leads at the top of the funnel as we did last year while the market is forecast to decrease by 30%. That's going to give us an opportunity to increase market share. Why? Because we have the scale, we have the brand, and we have the performance marketing asset that most of our legacy competitors in the mortgage industry do not have.
Aaron Saiganovich
I appreciate that, and that was one of the reasons why we thought favorably of your company into this, but the strategy doesn't appear to be resonating with investors. Even folks that have wholesale-focused or correspondent lending business-focused businesses are trading at higher multiples than you are, so there seems to be a disconnect between your story and what investors are willing to pay for that. I'll just make that as my final comment.
Gearhart
Yeah, and my response to that is, you know, we're obviously disappointed as well, but this is the second inning of a long game here, and we certainly are very disciplined to our approach.
Operator
Next, we'll go to Stephen Sheldon with William Blair.
Stephen Sheldon
Hey, thanks for taking my questions. Most must have actually been asked and answered, but curious what the new product pipeline looks like. I think you mentioned before the potential to add more products and services in 2022. So it would be great to get some more detail on what that could look like and I guess whether M&A could factor into that at all.
David
Yeah, hi, this is Jeff Walsh. Thank you for the question. Yeah, we're going to continually, you know, surgically add products as we have done already as we've seen the kind of the product long-purpose shift in the fourth quarter. We have the capability due to our kind of diversification to be surgical in terms of specific markets as well as specific channels where products can enhance our opportunity for profitable market share growth. And that includes some potential non-QM, but we're going to be very mindful about our you know, our operational efficiency and impact that that might have to our expense structure. So we want to have very efficient products to the mix. And in terms of M&A, we always are, you know, open to M&A opportunities, always curious about M&A, but we want to be responsible there as well. And, you know, they have to be the right deals. and in kind of a realistic context of value. And, you know, we just haven't seen that as of yet, but, you know, hoping to see something in the future for sure. Got it. Thank you.
Operator
And next we'll go to Mark DeVries with Barclays.
Mark DeVries
Yeah, thanks. Was there something you could give us a sense of where your gain on sale margins trended in January and kind of where that is relative to the guidance range you provided for the first quarter? And also, are you seeing any difference in the levels of margin resiliency across your different distribution channels, or are they all kind of under similar pressure?
David
In January, I don't have good answers for you since the month ended just yesterday. So we haven't had a chance to do it, but we're comfortable with the range that we provided, 200 to 250. I will tell you just in the last couple of weeks, we've seen a little more resiliency in margins across all of the channels. And we haven't really provided guidance specifically, but that resiliency is in both the partner side and the retail side that we're starting to see.
Gearhart
Okay, got it. Mark, it's Anthony Shea. Let me just add my two cents on top of that. Generally, and this year is no exception, January looks better than December. from a revenue standpoint, but it's too early to tell whether this trend is going to continue all the way into tax season. Typically, what we look at is January all the way through April if the revenues hold up, and then beyond April 15th tax day generally is when you, as a mortgage company, start to earn greater profits from a seasonality standpoint. But at this point, I still think it's very early to detect. And I want to just go back to sort of just letting everybody know that the pressure is going to be on customer acquisition. Relationship selling in mortgage business has been the vast majority of the method through how a homeowner or customer is found in the last few decades. But as digital disruption and devices change the consumer's behavior, many consumers are now looking at advertising, branding to select their mortgage companies. So originators, whether they're doing direct mail or participating on Google search, without a brand, it's a much harder effort for them to acquire customers digitally without scale, without an infrastructure of a performance marketing team. But in a year like 2020, everybody is a winner when it comes to customer acquisition. This year, few will win when it comes to customer acquisition exercises. So the pressure point is more at the front end, and that's what we pay most attention to. Acquiring a customer, just like in any business, is still the hardest thing to do. So that is what we watch carefully, and we won't really know until the end of the first quarter. But so far in January, we're seeing the same pattern as previous years.
Mark DeVries
Got it. And I appreciate it's still quite early, but Anthony, what are you seeing from your competitors' efforts to start removing capacity? And what's your optimism that we can get to some new equilibrium kind of sooner rather than later?
Gearhart
The pressure today is already allowing the industry to shed capacity. So as that accelerates, the faster that accelerates, the faster you're going to see the return on GOSS. So it depends on what the 10-year yield does. If you look at what happened last year, we had a little blip in drop in rates, and that gave the industry a little bit more life, and capacity adjustment stopped during those times. But it's very active now as the industry is shedding capacity. Everyone is sorting through what they need to do. Some companies will shrink more than others. But eventually it's going to get to a point where it right-sizes with the $3 trillion or whatever the volume is this year. So to answer your question, it depends on if the rates drop. If the rates drop, that's going to be a delay, but profits will return in the short term. And once profits go away and that goth gets pressured, you're going to have capacity management again.
Mark DeVries
Okay. Got it. Appreciate it.
Operator
And next we'll go to John Davis with Raymond James.
David
Hey, good morning, guys. Two quick ones. First, just on purchase versus refi. How do you see that playing out this year? Obviously, purchase will be a much bigger percentage of the market this
Gearhart
assuming rates stay here or grind higher but how does that impact loan depots market share gains um you know as we shift to more of a purchase market i'll start there so uh john so this is one of our um advantages as we uh have such a diversified origination strategy Our in-market loan officer, in-market strategies, along with our joint venture partners, primarily drive purchase business. The refinance business is a nice to have in those channels, but the purchase business is our primary focus. We made the decision to be in this business back in 2012 and made our first acquisition in through 2013, successfully integrated. And then we had our second acquisition through in-market model in 2015 and successfully integrated that. We've grown both of those businesses successfully over the last few years. We continue to be very disciplined and very committed to this business, along with our joint venture business. And then on the consumer direct side, it gives us an opportunity to surgically go after non-interest rate sensitive business such as debt consolidation, cash out. And we have seen that shift over the last quarter as well. So it gives us opportunities to shift because of the different types of origination channels that we have.
David
Okay, that's helpful. And then just going to ask a couple of ways, but from a capital allocation perspective, you know, the 8 cent dividend, maybe we can just start with, you know, how was that level of, you know, 8 cents kind of decided upon at the time? You know, would you guys target on a multi-year basis a certain percentage of payout and earnings? And in the form of dividend, there's some sort of payout ratio. Just how should we think about that going forward? And it may make sense to buy back some of the bonds that are trading at similar or higher yields with that capital. Just maybe the push and pull, how you guys think about capital allocation broadly. Sure. So this is Pat. I can take that. We originally established the dividend as in the range of a payout ratio and believe it's important to maintain a consistent dividend over time. And we understand the yield changes as a result of that, but we're comfortable with returning that level of capital back to our shareholders. And we think we can do all the things that we talked about, which is that we can continue to grow organically. We can continue to invest strategically in the balance sheet, and we can continue to return value to shareholders in the form of regular dividends with the capital base and the business that we've constructed. So if I'm reading between the lines here, you guys feel comfortable with the 8 cent dividend yield, not just for the quarter, but going forward as we go through the rest of 2021 or 2022 as well? Am I going too far there? No, we expect to and intend to maintain our quarterly dividends. Okay. All right. Thanks, guys.
Operator
Okay, next we'll go to Ryan Nash with Goldman Sachs.
Ryan Nash
Hey, good morning, Anthony. Good morning, Pat.
Doug Harder
Good morning, Ryan.
Ryan Nash
Good morning. So, you know, a lot of questions asked regarding cost, profitability, and margins. So, maybe just to go at it a little bit of a different way. Anthony, despite the pressures, you seem to have some degree of confidence in margins improving over, I think you said, one to three quarters. But when I think about the competitive dynamics in the industry, we obviously have some in the wholesale channel that are trying to shift capacity to that channel. And that could mean that as this is prolonged, you could end up with pressure on margins lasting for longer. So how do you think about those competitive dynamics getting factored in? And then second, if this doesn't prove to be one to three quarters, but it's six or eight or less longer, what's plan B in terms of managing the profitability of the company?
Gearhart
Ryan, all great questions and comments. I'll just tell you this. I've been doing this since 1986. So the confidence that you hear in my voice is not from any sort of a headache exercise. I've seen this before many, many, many times. And this is very early. We also need to understand that as much respect I have for all of you, this is a whole new community. understanding this industry post-financial crisis. So we're all getting educated together on this particular cycle. This is a very unique industry. It is a phenomenal, very exciting industry. But look, when you have an industry that can adjust 30% year over year, you're going to have to work on your manufacturing plant. You're going to have to squeeze the efficiency, and you're going to have to work on your cost, You're going to have to work on your machines and the overall size of your manufacturing plant. Now, that said, the way I look at it and what I believe is you get right-sized and work on your efficiency in order for you to maintain and penetrate additional market share, and you need to survive. But the ultimate in this business is your ability to scale when the market comes back. Because as soon as it goes down 30%, one of these years or one of these quarters, it's going to go up by 20% or 40%. Or in the year 2020, we can look at how much volumes went up from 2019 to 2020. And you have to maintain that optionality, and you have to be ready to scale. And as a public company in 2020, we printed $2 billion in pre-tax earnings of a company that was organically started just 10 years ago. So not too many companies was created de novo as an organic startup and 10 years later print $2 billion in profitability. And we maintain that optionality. And next time when the market comes back, and it will, and that total addressable market is going to be larger, and the barrier to entry is going to consolidate this market, and we're going to be ready. Now, in the meantime, we need to continue to be very disciplined quarter over quarter, week over week, morning over morning as we look at our pricing structure. But that is a bit of a noise for me because I look at cycles and I look at trends. And we have to be ready for the next cycle as this trend continues to develop.
Ryan Nash
Got it. Appreciate the color.
David
Yeah, I want to add to that. is the strength of the balance sheet. So, you know, we made a lot of money in 2020, and we elected to reinvest a lot of that in growing the servicing book. And so if you look, right, we're now over 500,000 customers and over $162 billion on the servicing. And so... growing the balance sheet and having counter-cyclical revenue streams, including other non-mortgage originations, so growth and title and other things help insulate that. And that earnings per power from the balance sheet is starting to be significant for us.
Ryan Nash
Got it. That makes sense. And, you know, as a follow-up, Anthony, just, you know, one comment. I think a lot of us are looking at the economic backdrop potential for higher rates. And, you know, I think we're having trouble just seeing, you know, how do the cyclical pressures and competitive pressures debate in this type of environment. So maybe any color you can give on that. And then a more specific question for Pat, can you maybe just talk about the level of revenues or margin to be cash flow break-even? And maybe can you just remind us of, you know, some of the levers you can use to generate cash flow in the short to medium term? And what's a comfortable level of cash to run at? Thank you.
Gearhart
So, Ryan, let me take that. And I don't want you or anybody to think that, you know, I'm ever being slippery with my answers because I'm not, and I'm going to be always very direct and very transparent. But let me just give you an example. The highest level of analysts in our industry is the Mortgage Bankers Association. They are obviously the trade. The Mortgage Bankers Association, over the course of the last six years, have provided guidance in December of what they believe the mortgage origination market is for the following year. They have missed it by 36% – actually, no, 40-something percent for the last six years. So, forecasting mortgage volume is very, very difficult to do and difficult Even the MBA and Fannie and Freddie get that wrong every single year. What is consistent about controlling our business is to be able to pivot with a low-cost structure and then having the optionality to penetrate market share. That's why when I came back, when we came back in 2010, We purposely went after all of these different assets, diversify origination channel, building a brand. None of this happened by mistake or an accident. All this was purposely built. So as this trend continues to deepen... Pressure is good. Pressure is what allows a great company to be better positioned when the trend changes. So it's very difficult for us to tell you exactly what the expense structure is going to be. Because if I was just a wholesaler, I can just tell you what it would cost once the mortgage broker gives me the loan. When I set it up, when I fund it, when I underwrite it, capital markets cost. But I am not just a wholesaler. We are a digital business that all day long we look at how to acquire a customer. Customer acquisition is an art and a science. That's what gives us our unique competitive edge is that customer acquisition ability. That makes us a disruptor, but that's also hard to forecast. So we're not trying to be slippery, but we need to understand that our model is uniquely different.
Ryan Nash
Got it. Thanks for that.
David
Thanks. Ron, I can give you some other – some number of things. Yeah, so some of the numbers just to – so if you look on the investor that can pay 16 for the year, we have 223 basis points of expenses. Most of that is cash expense. And so that gives you a fairly good proxy to understand where cash flow break-even would be without the balance sheet just on origination activities. And so we have a lot of levers. So let's say that if you were keeping 100% of your servicing, right, you'd have to have cash, the cash portion of the security sales or home loan sales be above that to be cash or break even. But the reality is we don't keep. We retain somewhere, and it depends on market conditions and our need for cash. We keep a good portion invested in, but that's one of the levers we have is what are we selling in whole loans? What are we selling in co-issue deals on a monthly basis to generate cash flow? And then we have very modest leverage against the $2 billion in servicing assets. And we have, you know, elections for cash flow two ways there. One is in short-term borrowing secured by our MSRs in which credit's readily available. And secondly is sales in the MSR market, and it's a very robust MSR market. So, you know, we continuously look at that. you know, capital management, and we have ratios that we look at as far as MSRs, the tangible net worth, and leverage, and liquidity, and the minimum amount of cash. And so just as a benchmark, and it's not a hard guideline, we feel like if we have cash on hand plus immediately available liquidity in the form of lines of credit that's equal to at least 5% of our total assets, we're in good shape.
Ryan Nash
Thanks, Ben.
Operator
And we've hit time, and those with any additional questions should reach out to Gearheart or Daily. I'll now turn the call back over to Anthony Shea for any additional or closing remarks.
Gearhart
Well, thank you all again for joining us and for your questions. We continue to look forward to build our relationship with all of you over the long term. Thank you, and have a great rest of your day.
Operator
This concludes today's conference call. You may now disconnect.
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