speaker
Jordan
Conference Operator

Thank you for standing by. My name is Jordan, and I'll be your conference operator today. At this time, I'd like to welcome everyone to the Louisiana Pacific Corporation second quarter 2025 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speaker's remarks, there will be a question and answer session. If you'd like to ask a question during this time, simply press star followed by the number one on your telephone keypad. If you'd like to withdraw your question, press star one again. Thank you. I'd now like to turn the call over to Aaron Howald, VP of Investor Relations. Please go ahead.

speaker
Aaron Howald
Vice President of Investor Relations

Thank you, Operator, and good morning, everyone. Thank you for joining us to discuss LP's results for the second quarter of 2025 and as well as our updated outlook for the full year. On the call with me this morning are Brad Southern, LP's Chief Executive Officer, and Alan Hockey, LP's Chief Financial Officer. As always, after prepared remarks, we will take a round of questions. During this morning's call, we will refer to a presentation that has been posted to LP's IR webpage, which is investor.lpcorp.com. Our 8-K filing, earnings press release, sustainability report, and other materials are also available there. Finally, I will caution you that today's discussion will contain forward-looking statements and non-GAAP financial metrics, as described on slides two and three of LP's earnings presentation. The appendix of that presentation also contains reconciliations that are further supplemented by this morning's 8-K filing. All of those materials are incorporated herein by reference.

speaker
Brad Southern
Chief Executive Officer

And with that, over to Brad. Thanks, Aaron, and thank you all for joining us today for LP's second quarter earnings call. I will describe some highlights from the quarter before turning the call over to Alan for segment details and our updated outlook for the second half of the year. The sightings segment once again delivered growth in the second quarter despite an increasingly challenging market backdrop. U.S. housing stocks remained below long-term average demand levels, and the single-family mix has softened, which has contributed to steadily falling commodity OSB prices. The general sentiment among repair and remodeling contractors is also more cautious than expected earlier in the year. However, once again, LP's siting segment executed our strategy and achieved a record quarter for volume, revenue, and EBITDA. We did this by delivering value for our customers across new construction, R&R, and all-site construction with durable, beautiful, sustainable, and labor-saving smart site and expert finish trim and siting. Page five of the presentation shows a summary of highlights for the second quarter. Siding revenue grew by 11 percent compared to last year, partially offsetting a negative $102 million impact from lower OSB prices. The result was $755 million in sales, $142 million in EBITDA, and 99 cents of adjusted earnings per share for LP in the quarter. Both segments continue to improve operating efficiency. which we measure as overall equipment effectiveness, or OEE. Siding OEE in the second quarter reached 78 percent, and OSB hit 79 percent. OEE drives value by unlocking incremental capacity in siding and increasing operational flexibility in OSB. I want to thank our operations teams for their dedication to running our mills safely and efficiently, maintaining our assets, and delivering OSB and siding with industry-leading quality. Current market conditions are difficult for our OSB segment, but LP has been here before, and we have demonstrated that our teams can execute our strategy come what may. Siding is obviously not immune to the softening market, but the unique value proposition of SmartSide, the diverse market exposure in home building, R&R, sheds, and manufactured housing, and our ongoing customer-focused new product development leave us confident that we have a long runway of growth ahead of us. I believe that in the long run, in good markets and bad, SmartSide will continue to capture share from other siting substrates and grow above the underlying markets we serve. I believe this because of the culture we have built. So before I turn to Alan, let me close by mentioning some examples of how LP's culture is driving results and being recognized. LP learned in June, which happens to be National Safety Month, We once again were named the safest company in 2024 by APA, the Engineered Wood Association. This is the third year in a row and the 13th time in the award's 17-year history that LP has earned this honor. LP's New Waverly Transportation Team received the Platinum Award for Highway Safety from the Great West Casualty Company. This was New Waverly's fourth consecutive year to win that award. In 2024, our team logged 10 million miles without a single preventable DOT reportable accident. 2024 is also the fourth consecutive year for LP to be named a top workplace in Middle Tennessee by the Tennessean newspaper. All of these facets of our strong culture, as well as other aspects of our sustainable business model, are detailed in LP's 2025 Sustainability Report, which we recently published. And with that, I will ask Alan to share more details on segment results, cash flow, and our updated outlook for the year.

speaker
Alan Hockey
Chief Financial Officer

Thanks, Brad. I'd also like to add my congratulations to everyone who contributes to LP's strong safety culture. Safety is, of course, it's a reward, but a full trophy case is a nice bonus. Okay. On page 17 of the presentation, you'll see that the second quarter for siting was one of continued growth. But beyond that, there aren't that many other moving pieces. Revenue increased year over year by 11%, with 2% from price and 8% from volume. The volume increase added $35 million of revenue at nearly a 50% incremental EBITDA margin. Both the housing and repair and remodel markets were softer than offsite construction, which includes sheds and manufactured housing. And this mixed shift slightly dampened the price benefit of another record quarter for expert finish. But the pure price bar on the waterfall is really the only place where this adverse mix shows up because it was actually margin accretive in the quarter. We invested $2 million more in sales and marketing and saw another $2 million in minor inflationary costs with freight and labor inflation offsetting improved raw material costs. And of course, the tariff situation remains unchanged from the first quarter and it is tariffs that comprise the bulk of the $4 million in the other bar. Looking through the fairly straightforward waterfall, it was a record quarter for SmartSide volume, revenue, and EBITDA, with growth and leverage generating margin expansion. The EBITDA margin of 27% was not a record because LP's siding mills are still not fully utilized. Continued growth in share gains with the corresponding leverage from higher utilization rates should, all else equal, joint margin increases. That is, until they are temporarily damped again by the cost and lower utilization associated with the starting of the next mill. In the grand scheme, this is of course a good thing, but it's a phenomenon we like to describe as the rising sine wave of sliding margins. The OSB waterfall on page eight is once again dominated by commodity OSB prices, which as I'm sure you're all aware, have fallen to multi-year lows. Even the $7 million of other in the far right bar on the waterfall is mostly the impact of price on inventory valuation, so price by another name. However, EBITDA of $19 million in the quarter meaningfully outperformed LP's algorithmic guidance, mostly due to exceptional cost control measures of the mills and the lag effect in price realization induced by our order file dynamics. In other words, when prices fall steadily as they did in the second and third months of the quarter, This lag provides a small but temporary silver lining. The current demand and pricing environment for OSB is unusually difficult, likely exacerbated by tariff uncertainty and elevated interest rates. We obviously have no control over commodity OSB prices, but as Brad said, we've consistently demonstrated that LP has a strategic clarity and operational efficiency to manage our capacity with discipline and agility. And we'll do our best to navigate this soft OSB market as we have done in many previous down cycles. So the cash flow slide on page nine is also pretty clean with seasonal reductions in working capital, net of tax payments, adding $20 million to the $142 million of EBITDA for operating cash flow of $162 million. This cash flow juxtaposed against current commodity OSB prices is a remarkable testament to LP's transformation. and highlights the value of Siding's consistent growth, pricing power, and margin expansion through operating leverage. And we use this cash for consistent execution of our capital allocation strategy. We invested $68 million in CapEx in the quarter and returned $19 million to shareholders through dividends. With $1.1 billion in liquidity, including $333 million of cash as of June the 30th, LP is comfortably positioned to invest as needed a new siding press capacity, increased pre-finishing capabilities, or other options to support and accelerate growth in siding and execution in OSB. Which brings me to our updated guidance on page 10. Based on the order file we see before us today, we are reaffirming our full-year siding guide of about $1.7 billion in revenue and about $413 million in EBITDA. We continue to anticipate a normal-ish seasonal demand pattern, with volume roughly flat to last year's third quarter, which you recall was the peak demand quarter in 2024, plus about 3% higher prices. This would produce about $430 million in third quarter sales revenue for 3% growth, despite housing and repair and remodel outlooks that remain quite challenging. EBITDA of about $110 million would result in an EBITDA margin of roughly 26%. As for OSB, well, Commodity prices are exceptionally low, especially for this time of year, which would generally be the peak of the building season. In fact, adjusted for inflation using the CPI, today's OSB prices are the lowest in at least 20 years. Now, while we cannot control prices, we are doing everything we can to control costs and manage our capacity with agility and discipline. Current prices are well below our EBITDA breakeven level. And while we certainly hope that the price assumption in our algorithmic OSB guidance does not play out, we also think there is value in maintaining a consistent approach to OSB guidance in order to provide as much clarity as we can. So, in the event that random length prices remain flat at their current record low level through the year end, the OSB segment will see negative EBITDA of around $45 million in the third quarter, and a bit worse than that in the fourth quarter. as the price benefit of the timeline dissipates, which would bring EBITDA for the full year for OSB to a negative $25 million. Now, I'd like to stress that this is a model, not a prediction, and certainly not a signal that we're anything but relentless in our efforts to reduce costs across our OSB network. In fact, part of the cost control efforts in OSB will show up in reduced capital expenditures in the second half of the year. This will lower our total cap-ex to roughly $180 million for growth, which is still mostly in siding, of course, and $170 million in sustaining maintenance for a full year total of $350 million, which is about $60 million lower than our prior capex guidance. Before taking questions, I would like to close with this. The demand environment is weakening somewhat, most acutely in OSB. But this only highlights the value of our piece siding segment, where growth driven by material conversion Product innovation and share gains let SmartSide continue to outperform the market. Rain or shine.

speaker
LP Corp Q&A Moderator
Question and Answer Moderator

And with that, I'll open the call for questions.

speaker
Jordan
Conference Operator

At this time, I'd like to remind everyone, in order to ask a question, press star then the number one on your telephone keypad. We'll pause for just a moment to compile the Q&A roster. Your first question comes from the line of George Stathos from Bank of America Securities. Your line is live.

speaker
Aaron Howald
Vice President of Investor Relations

Thanks very much. Hi, everyone. Good morning. Congratulations on the progress year to date, gentlemen. First question, and, you know, you've been, you know, quite consistent in maintaining a, you know, conservative and balanced outlook for siting and outperforming that over the course of the year. When we look at 3Q, it suggests a little bit of a decrement in margin and progress. Is there anything discreet that we should be mindful of there, or is that, Alan, just trying to keep some cushion for the unknowables at this juncture in the quarter? And add a couple of follow-ons.

speaker
Alan Hockey
Chief Financial Officer

Well put. I'm not going to admit to the existence of a cushion quite, but I'd like to point out that the third quarter of last year was the peak quarter last year. And it is, you know, it's reasonable, I think, particularly in this climate, to expect that Q2 might prove to be that peak this year. If you look at what we're really doing is looking at Q2 and Q3 combined, kind of. I like to say the word ish a lot, so kind of ish. And so if you look at those quarters combined, that's a revenue growth of about 7% year over year, which I think is pretty healthy. There are some other minor dynamics shed shared volumes or panel volumes were certainly very strong in Q2. We're not necessarily expecting that to persist quite as strongly as it did going forward. So I would say it's a sort of balanced approach on the revenue line and a very safe approach on the EBITDA line.

speaker
Aaron Howald
Vice President of Investor Relations

Okay. I appreciate that, Alan. And, you know, you gave us a fair amount of color for a third quarter I don't know if it's worth it, but to the extent that you can comment about early trends in third quarter, what the exit rates are on volume for siding, that would be helpful. And then my last question, I'll turn it over and come back into Q. The capex numbers came down. It sounds like it's largely in OSB, but was there anything on the siding side that we should be paying attention to relative to ultimately the growth outlook, the next conversion with Holton, et cetera? Thanks, guys. I'll turn it over.

speaker
Alan Hockey
Chief Financial Officer

Right, I'll take the CapEx question and then Brad will take the sort of market-facing question. You're right that the majority of the CapEx reduction is in OSB. And arguably, if we weren't trimming OSB CapEx, I'd probably have left the whole CapEx guidance the same. It's hard to land such a thing on a dime. So the majority of the trimming is in OSB. There's a little bit inciting, but nothing significant.

speaker
Brad Southern
Chief Executive Officer

Yeah, and George, on the Q3 order file, you know, we came into the Q2 order file really, really strong carryover from Q1 into Q2. We saw some, you know, some weakening of that order file as it went through the quarter, and it's kind of stabilized where we were consistent with the guidance that Alan has given for the quarter. So it's good, but not as good as it was going into the beginnings of Q2.

speaker
Aaron Howald
Vice President of Investor Relations

Okay. Understood. Thanks, Brad.

speaker
LP Corp Q&A Moderator
Question and Answer Moderator

I'll turn it over. Thank you.

speaker
Jordan
Conference Operator

Your next question comes from the line of Mike Roxland from Tourist Securities. Your line is live.

speaker
Mike Roxland
Analyst, Tourist Securities

Yeah, thank you, Brad Allen, for taking my questions, and congrats on a nice quarter despite the backdrop.

speaker
Aaron Howald
Vice President of Investor Relations

Thank you. Thanks, Mike.

speaker
Mike Roxland
Analyst, Tourist Securities

I'm going to follow up with you on the good cost control effects you mentioned. Obviously, you had $19 million in EBITDA, all above where we wound up forecasting for the quarter. Any comment you can share on what you actually did, how the businesses ran, what costs they were managing more efficiently, what they did to make sure that they were operating as effectively as possible during the quarter, despite the weak pricing backdrop? Thanks.

speaker
Brad Southern
Chief Executive Officer

Yeah, so two key drivers to that is, as I mentioned, the OEE, really outstanding performance for the quarter. And kudos to our operations teams because it can be difficult at times to maintain efficiency when the market's slowing down in front of you. But we ran, just from an efficiency standpoint, the operations, particularly in OSB, ran really, really well, which means high uptime, high A-grade yield, and then good speeds when we were running the presses. And then second to that is we have been pretty aggressive on cost containment in that business as we saw the market fall away. And so those two combined really was a significant contributor to our ability to beat some of the algorithms around where marketing should be in that business given where pricing is.

speaker
Mike Roxland
Analyst, Tourist Securities

Got it. Thanks, Brad. And then just a long, quick follow-up. We'd love to get your thoughts around shrinking home sizes and implications for siding. I have to believe that even with home sizes shrinking, that the currently low penetration rate of a wood strand-based siding and the potential for an upcoming, let's say, residing cycle would more than offset shrinking home sizes. But any call you have on that would be great. Thank you.

speaker
Brad Southern
Chief Executive Officer

totally agree with what you said. We'd rather average home sizes be bigger rather than smaller for both of our businesses. But giving the market share opportunities we have across all our different segments, we believe securing either new homes to put our siding on or A growing market share and repairing model will overwhelm any reduction in housing sizes that we see as the industry combats this affordability issue. So, yeah, it would be a slight headwind for us, but overwhelmingly we have enough tailwinds where that should not be a significant factor in our volume growth story for siting.

speaker
Jordan
Conference Operator

Your next question comes from the line of Ketan Mantara from BMO Capital Markets. Your line is live.

speaker
Ketan Mantara
Analyst, BMO Capital Markets

Thank you and good morning. I'd like to come back to the signing guidance for back half. Alan, if I heard you right, you said volumes in the third quarter would be flat year over year. But if I just think about the implied fourth quarter that would assume kind of, you know, revenues up kind of low double digits. Can you just help us understand, you know, kind of the nuances here in terms of what's going on in Q3, Q4, and if you are, you know, sort of taking in some recovery as we get into Q4?

speaker
Alan Hockey
Chief Financial Officer

Well, if you sort of, I'm going to sort of duplicate the math that's implied, you know, what we're looking at a year that's kind of symmetrical, you know, revenue of 400 million-ish in Q1 and Q4, and then something north of that, you know, 460 in Q2 and 430 in Q3. So it is a seasonal pattern with really just that shift between Q2 and Q3. So, yeah, we're assuming sort of healthy volume growth Q4 of this year, but I think Q4 of last year was relatively low, certainly compared to Q3. So... Yeah, I think it's a reasonably safe volume outlook.

speaker
Ketan Mantara
Analyst, BMO Capital Markets

Understood, okay. And then, you know, Alan, can you just remind us in terms of your operating rates in the second quarter in both OSP and siding and sort of what's your approach, especially in OSP, given where prices are? You talked about kind of, you know, doing everything you can on the cost side, but I'm just curious, you know, of their approach on the production side.

speaker
Aaron Howald
Vice President of Investor Relations

Yeah, okay, thanks. Morning, Keaton. So for OSB in the second quarter, we were sort of mid-80% range operating rates, a bit lower than that, maybe a hair lower than that in siting as we ramp up new capacity. You can infer the operating rates from our volume guide in the third quarter for siting. For OSB, we're always hesitant to specifically discuss volume for all the obvious reasons. But what I'll just say is that we are executing our strategy, which is to supply the amount of wood that the market demands. And current prices are telling us now that that demand is not very high. When customers want more wood, we'll supply it.

speaker
Brad Southern
Chief Executive Officer

Let me just be repetitive to Aaron. We really have a finger on demand. for our customers, given who we are in the OSB business. And we're very cognizant of when our customers need wood, we want to supply it. But we certainly do not want to build any inventory in the channel or at our mill locations. And in order to avoid that, that leads to downtime to make sure we're matching capacity and production with demand. And we'll continue to do that. indefinitely in our OSB business.

speaker
Ketan Mantara
Analyst, BMO Capital Markets

Understood. That's a very helpful perspective. I'll jump back in the queue. Good luck.

speaker
LP Corp Q&A Moderator
Question and Answer Moderator

Thanks.

speaker
Jordan
Conference Operator

Your next question comes from the line of Susan McAleary from Goldman Sachs. Your line is live.

speaker
Susan McAleary
Analyst, Goldman Sachs

Thank you. Good morning, everyone. My first question is on the siting. Good morning, Aaron. Can you talk a little bit about the sell-through that you saw into the second quarter and how channel inventories are positioned coming into the back half of this year. What gives you the confidence that you can see that level of growth that Alan mentioned in the fourth quarter?

speaker
Brad Southern
Chief Executive Officer

Susan, we feel that way because we did have good sell-through in Q2. As we continue to ship what turned out to be record volumes, our customers continue to order We, you know, inventories in the channel around siting are right where we'd expect them to be this time of year. And so, you know, the good pull through was very reassuring and I would say somewhat surprising given some of the economic and housing data that we were looking at throughout the quarter. So we feel good about, really good about end use demand in Q2. being consistent with what we saw in our order file and what we shipped, and while demand has moderated a little bit compared to where we were this time last quarter, we do believe what we're selling today is also ending up with contractors and being installed on homes rather than being put in inventory. So we feel like the pull-through throughout this year has been really good, and we have reasonable inventories in the channel given where we are in the year.

speaker
Susan McAleary
Analyst, Goldman Sachs

That's great to hear, Brad. Thanks for the color. Following up on siting, can you talk a bit about the mix that you're seeing and any thoughts on how that will move in the back half? What are you seeing in terms of sheds, builder series, expert finish, and just the implications there?

speaker
Brad Southern
Chief Executive Officer

If you look at this year, and it was more extreme in Q1 than it was in Q2, but but then rather consistent. We are strongest product and therefore in use has been our panel business where we've had really good pull-throughs in our shed segments, both in Q1 and Q2, and also good pulls in the home centers, which is primarily a panel play, though we do have other SKUs there as well. Secondly, our pre-finish business, as we've talked about, The record volumes there for expert finish, that is a strong indication that repair and remodel has been a strong business for us this year. We have invested considerably both in manufacturing and sales and marketing assets over the previous couple years in order to build momentum there. So it's good to see that product and our penetration into repair and remodel being a significant driver to our results in Q2. And then I would say thirdly, the new residential construction, while obviously overall demand for that is moderated as housing starts have kind of plateaued out, our ability to gain market share over the last 12 months has made that a significant contributor to our growth as well. Looking to the second half, I do think we'll see some moderation and shed, and in fact, we're seeing that now, but just given how strong it was in Q1 and Q2, but I believe that we'll, and what we're seeing today is we'll continue to see strength and expert finish, which means repair and remodel could be a good driver for us, Q3 and Q4, and then as we continue to execute with builder series with our new construction national partners, we see that as steady as we go through the year. Certainly, if we were to see any kind of strengthening in use there with the large national builders, that could be another driver force in the second half. Hopefully, that answers your question.

speaker
Susan McAleary
Analyst, Goldman Sachs

Yes, that's great, Collar. Thank you, and good luck with the quarter.

speaker
Jordan
Conference Operator

Your next question comes from the line of Sean Stewart from TD Cowen. Your line is live.

speaker
Sean Stewart
Analyst, TD Cowen

Thank you. Good morning. A couple questions. I want to follow up on OSB Dynamics. And I guess we typically think of the industry cost curve as flat. Can you reference cost or margin variance across LP's portfolio and how that could inform downtime, closure decisions, just trying to get a sense of the margin differential from your best to worst mills.

speaker
Brad Southern
Chief Executive Officer

Yeah, Sean, the cost curve is flat, especially at the mill level. So most times our downtime decisions are driven by geographic location, transportation cost, and then the local demand that is the outlet for most of that production. So it's really not necessary that we line up variable costs, stack that, and decide where to take downtime. It's more dependent on delivered margin based on where the mill's located and based on the customer base it's serving. And somewhat based on contracted volume that is kind of in that mill's basket, which could keep the mill operating. So obviously we do that trying to maintain as high a margin as we can, but it's not necessarily correlated strongly to, like, cost out of the press, although that is a factor.

speaker
Sean Stewart
Analyst, TD Cowen

Okay, understood. Thanks for that, Brad. And then, revisiting the CapEx guidance, it sounds like this is mostly OSB-related, the reduction to the 2025 spend guidance. Any updated perspective on the Holton expansion, I assume, you know, a chunk of what you're delegating to discretionary CapEx this year is getting started on that, broader perspective on when we can get more context on what the economics of that project might look like.

speaker
Brad Southern
Chief Executive Officer

So we are continuing to do the detailed engineering for that project, you know, trying to absorb, you know, all the inflationary impact that it has had. on some of the cost estimates that we had done earlier. So the work continues there. I would say, Sean, in the next quarter or two, we'll be able to get more specific on tying down the costs and the returns. I will say, despite the inflationary impact on steel and construction, you know, if you factor in the price increases that we've gotten over the last couple of years, the returns are still really healthy for a project like that. and we continue to work on it diligently, but just not ready to provide any detailed information yet because we don't have it.

speaker
Sean Stewart
Analyst, TD Cowen

Got it. Okay, that's all I have for now. Thanks very much.

speaker
LP Corp Q&A Moderator
Question and Answer Moderator

Thank you.

speaker
Jordan
Conference Operator

Your next question comes from the line of Mark Weintraub from Seaport Research Partners. Your line is live.

speaker
Mark Weintraub
Analyst, Seaport Research Partners

Thank you. Obviously, really strong performance still in siding, and your volumes are good. There's been some kind of mixes. You talked about sheds being pretty strong and pre-finish being pretty strong. One thing that did strike me is that your estimated price using kind of accrued revenue divided by shipments is still up, but maybe not quite as strong as I might have thought. But how much of that is... What's going on mixed? How is that affecting pricing? Or how much of it is just kind of the reality of the environment that we're in?

speaker
Alan Hockey
Chief Financial Officer

It's more mixed than any sort of headwind. Like we said, panels are... sort of our lowest, some of our lowest priced products, high margin, but lowest priced. I kind of didn't explain it that well in my prepared remarks, I guess. So, and expert finish, of course, is among the highest priced, but among some currently, and temporarily, among some of the lowest margin. So, yeah, I mean, I remember when we actually gave guidance for the year, this question came up, and we had, at that point, in the early part of the year, we were anticipating relatively healthy, oh shit, shed, slash panel, and hence sort of signaled that dampening of the net price that you're going to see. But the fundamental price increases that we have across our portfolio are all strong. So this really is, it's a strong mix factor. And, you know, at times we've had, you know, 9% pricing, which has been, you know, three points of price to six points of mix. And we're seeing something of that, the opposite effect in 2025, 2024.

speaker
Mark Weintraub
Analyst, Seaport Research Partners

Got it.

speaker
Alan Hockey
Chief Financial Officer

It is. Believe it or not, it really is mixed.

speaker
Mark Weintraub
Analyst, Seaport Research Partners

Right. So Shed is outweighing Expert Finish at the end of the day in terms of the impact on mix. Okay. And then, I mean, are you making other adjustments? You know, obviously you pull CapEx and it's primarily in OSB. I mean, again, not wanting to split hairs, but like the marketing expense maybe wasn't up as much as it had, you know, it's actually down a little bit in this quarter. Now, are you making other adjustments and sort of what can you sort of color in kind of the bigger thought process? Look, it's a very difficult environment, and so what's sort of the strategy at this point?

speaker
Brad Southern
Chief Executive Officer

Yeah. So, Mark, we're really focused on, you know, cost containment and management in our OSB business, every penny, looking at every penny, looking at allocated costs to that business. So that's, you know, an environment where we are very conservative on on cost, on siding. You know, when you have the kind of growth that we've had the last six quarters and a lot of that can be attributed to the increased sales and marketing investment that we've made over the last couple of years. We talked about adding a Holton incremental capacity. We've just converted Segola. We're going to continue to invest in sales and marketing. It won't be consistent quarter to quarter. That stuff can be seasonal or the way we time a marketing campaign or onboarding new sales assets is it can be rather lumpy. So you'll see volatility in that. But the trend for us in siting is continued investment to drive growth. We just feel like we have so much available market share. And I hate to say this because I ran the business for 15 years and have been close to it for the last five, but still not great, you know, name recognition and brand recognition across the national footprint of builders and contractors. So we just look out at the market and see lots of opportunity, and obviously we're trying to accelerate that with capacity and with new products, but also, you know, we do have to stay aggressive on sales and marketing as long as we see those opportunities in front of us, and we see as I think Alan's prepared remarks, a long runway for growth, and we certainly believe that and will continue to invest so that we can realize it in the future.

speaker
Mark Weintraub
Analyst, Seaport Research Partners

Much appreciated, Brad. Maybe just to follow up real quickly on that, are there any additional kind of markers on the growth that you can highlight that's going to sort of help feed the machine in the quarters to come?

speaker
Brad Southern
Chief Executive Officer

Yeah, well, you know, if you've, not to be repetitive to prior marks, but in the expert finish, there's so much opportunity there. We launched brush smooth product recently, just now, this year being now, getting that into the market and getting it commercialized. Opens up a swath of unavailable market where smooth is the preferred texture. And then our natural series, which is the two-tone, in markets where that's a preferred look, that provides opportunity as well. And then on the contractor side, we've got three-dimensional corners now, which is a great labor saving and ease of installation opportunity. So it's great for those of y'all who have been to our booth at the IBS just to see every year we're hanging out new products up on those walls. We're not hitting a thousand with them, but we've got a pretty high batting average. Everything I mentioned right there opens up markets that we were way under penetrated in. There's no question that our innovation over the past five, we'll say post-COVID, has been the key to driving our demand growth because it's just opened up, you know, the available market window. And we'll continue. And part of that investment mark that we've made in SG&A and what we call marketing expense is around, you know, investment in our innovation teams.

speaker
Mark Weintraub
Analyst, Seaport Research Partners

Fantastic. Thanks very much.

speaker
Jordan
Conference Operator

The next question comes from the line of Matthew McKellar from RBC. Your line is live.

speaker
Matthew McKellar
Analyst, RBC Capital Markets

Good morning. A couple of related questions on how you're competing with other substrates. First, in the new residential market in particular, is it your sense that vinyl is still donating the most share or materials like brick now under more pressure with more focus on affordability? And second, would you expect higher lumber prices on the back of increased duties and potential tariffs on non-U.S. supply to be meaningful for how you compete with sawn wood siding in the U.S.

speaker
Brad Southern
Chief Executive Officer

market? Thanks. So, remind me if I missed one of those, but on the brick side, yeah, I think there is an opportunity with the cost of brick, this drive for affordability, the availability of labor to lay brick. We hear about opportunities for conversion there, and maybe some small builders have been able to do some of that. I don't want to make that a meaningful contributor right now, but it is something that might provide opportunity in the future. Yes, I do think that the biggest opportunity we have, continue to have, is vinyl conversion, both in new construction, in manufactured housing, and with repair and remodel. You know, their affordability can drive people to a vinyl siding, so we've got that as the, you know, as the constraint maybe to conversion, to converting more But we certainly, from a preference standpoint and from, you know, long-term value proposition, we see that as very fertile ground for us. And then, yeah, I understand what you're saying around the trim. We do compete somewhat with, you know, solid sawn trim products. You know, our pricing normally is higher than a solid sawn would because of the value prop there. But if we were to see pricing increase on solid sawn, that would be an advantage for us in our trim business. But it's not, I would say, once we've converted a contractor to our engineered wood trim, unless prices get really, really low, there's not a lot of conversion back to solid sawn, in my experience.

speaker
Matthew McKellar
Analyst, RBC Capital Markets

That's great. Thanks for the detail. I'll pass it back.

speaker
Brad Southern
Chief Executive Officer

You're welcome.

speaker
Jordan
Conference Operator

Your next question comes from the line of Stephen Ramsey from Thompson Research Group. Your line is live.

speaker
Stephen Ramsey
Analyst, Thompson Research Group

Hi, good morning. Wanted to think about manufactured housing and sheds from a couple of angles. First, can you share high level where manufactured housing can be for the siding business, thinking about how the affordability challenges may be pushing some buyers towards that product and basically if that can be an expanded TAM for your siding products. And then secondly on sheds, where demand is this year, how far it is off the prior peaks or where it compares to past levels and if we're at highs on that side of things or if there's more gains to be had in the next couple of years.

speaker
Brad Southern
Chief Executive Officer

On the shed side, look, it was phenomenal during COVID, the shed demand. I don't know off the top of my head, and Aaron, if you do, you can comment. I don't know if we're back to that peak, but what we saw was COVID peak, a dip, and now it's back to what I would call more normal type of volumes there, normal and strong, especially compared to prior periods, which is how we're gauging it. It's been a really good year for us. I don't think in any way is it overbuilt or there's pull forward demand like we saw during COVID. So, I mean, that is a really good piece of business for us, consistent panel volume that we run very efficiently and it's really good margin. So, it's good to be in there. On manufactured housing, that's an opportunity for us. You know, I believe that one of the ways the industry is going to tackle affordability is through manufactured housing. When you have a modular building that is transported down the road, our siding is a great solution for that. It provides an aesthetic that is a step above what's currently the predominant product there, which is vinyl. We have a warranty. It can be pre-finished, which could really help from an efficiency standpoint. with the manufacturer and the structural, which can add some stability to the home. So we see that as an opportunity. We've always had some market share there through the years, but I do see that industry taking market share as affordability continues to be an issue, and we're well positioned to take advantage of that through our long history serving that channel.

speaker
Stephen Ramsey
Analyst, Thompson Research Group

Okay, that's great, Keller. And then shifting to structural solutions and OSB still half a volume and volume held flat, albeit low levels. Can you talk about where you're seeing demand within that portfolio and if there's anything to dissect between new product adoption or discretionary purchasing?

speaker
Brad Southern
Chief Executive Officer

Yeah, so the demand is kind of across the portfolio. Obviously, our strength in that From a volume standpoint, our strength comes from our flooring product and our TechShield radiant barrier products. Both of those are tied to new construction. Look, especially with flooring, when affordability becomes an issue, people can tend to buy down the value chain as far as flooring. But those are the two products that drive volume for us. And we're pleased with where we are. As far as the percentage, it is off some of the peaks we've had with structural solutions, but I think that is really because the price, the affordability issue, the people driving for lowest cost when they can get it. So we'll continue to sell our value prop, and I still, it's a significant part of what we do. But other than just reiterating the strength with our flooring and radiant barrier products, The rest of what we do there has been kind of steady to moderate growth over the last couple years.

speaker
Stephen Ramsey
Analyst, Thompson Research Group

Great. Thank you.

speaker
Jordan
Conference Operator

Your final question comes from the line of Kurt Yanger from DA Davidson. Your line is live.

speaker
Kurt Yanger
Analyst, DA Davidson

Great. Thanks, and good morning, everyone. Just one question on kind of new residential opportunity set for siting. your largest peer has kind of announced a number of these multi-year kind of exclusivity agreements. And I was just hoping if you could help us understand whether with that the opportunity for share gains is kind of relegated to the smaller and medium-sized builders until those were sort of to expire or whether there's more nuance or kind of intricacy in terms of trying to drive penetration among those production guys given that?

speaker
Brad Southern
Chief Executive Officer

It's nuanced. We pursue opportunities all the time. Those opportunities can come, for example, from the multifamily unit of a builder whose business we don't have on the single family side. There's a myriad of ways that we stay active with all of the large builders as far as being in the conversation around supplying their siding needs along with their OSB needs. And we continue to get wins. And so we see continued opportunity there. And as I mentioned before on this call, we don't win them all, obviously. But we've had some wins. Our builder series volume wouldn't be growing the way it's growing and will continue to be competitive. We went for many, many years, most of our time inside and without a real value proposition for the large national and large regional builders. We have that now and that value proposition plays well, especially when coupled with our OSB offerings. So, we're full steam ahead on growing in that segment and do see opportunities for continued growth as we look forward. That's helpful. Appreciate the color. Thank you. You're welcome.

speaker
Jordan
Conference Operator

That concludes the question and answer session. I will now turn the call over to Aaron for closing remarks.

speaker
Aaron Howald
Vice President of Investor Relations

Okay. Thank you, Jordan. With no further questions, we'll end the call there. Thank you all for joining us to discuss LP's results for the second quarter of 2025. And as always, we'll be available for follow-ups throughout the day and the rest of the week. Thanks, everyone.

speaker
Jordan
Conference Operator

This concludes the meeting. You may now disconnect.

speaker
Aaron Howald
Vice President of Investor Relations

Please wait. The conference will begin shortly.

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