speaker
Michael Rapino
CEO

The bands are much more sophisticated, and they're now able to use tools to figure out how do I price it better, achieve some better economics, get some of the leakage of secondary, but still maintain an overall ticket price, leaving dollars on the table, but still finding that balance between the consumer demand, the brand, and the slippage of the economics to secondary they've been losing.

speaker
Joe [Last Name Unknown]
Chief Financial Officer

got it and sorry sorry brandon sorry brandon sorry just one comment i have to respond to your commentary about trickling out tickets that's not a practice that's not something that is the norm or something that we do i think that this the speed of ticketing has to do with just what's the pace at which some of them sell out with the theory being for some artists if they price a lot of tickets at market price they may not all sell out in the first hour um So it has nothing to do. Ticketmaster takes all the tickets it gets, puts them directly on sale. It does nothing to try to limit supply or anything in that manner. So I just want to make sure we're crystal clear on that.

speaker
Brendan [Last Name Unknown]
Executive – Ticketing Operations

Yeah, no, I wasn't. Yeah, great point. That would be your decision anyway.

Disclaimer

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