MoneyLion Inc.

Good day and welcome to Moneyline Inc.' 's first quarter 2024 earnings call. At this time, all participants are in a listen-only mode. We will have a question and answer session following the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. Please note that this conference is being recorded. Before we go further, I would like to turn the conference over to Sean Horgan, Moneyline's Head of Investor Relations.

Thank you, Operator. Hi, everyone. Thank you for joining us for our first quarter 2024 earnings conference call. Moneyline CEO Dee Chowbe and CFO Rick Correa are with me today to discuss our results. You can find the presentation accompanying our earnings press release on our investor relations website at investors.moneyline.com. Please note that any forward-looking statements in this commentary are subject to our safe harbor statement, which can be found in our SEC filings and our earnings press release. With that, I will turn the call over to Dee.

Thank you, Sean. Good morning, and thank you all for joining us for our first quarter 2024 earnings call. We kicked off the year with strong momentum. This continued the great progress we made in 2023 when we were hyper-focused on efficiency. In Q1 2024, we accelerated revenue growth and substantially increased adjusted EBITDA and expanded margin quarter over quarter. We are now in the mode of offense with discipline. We continue to scale our consumer reach to record levels, further developed our marketplace and enhanced our world-class personal financial management or PFM experience. The Moneyline ecosystem is evolving into a marketplace first platform and a brand that consumers can trust to make their best financial decisions. Foundationally, we are building an innovating technology to create a unified experience for consumers to learn about search for, compare, select, and complete their checkout of financial products. This technology is made available to any of our enterprise partners and through Moneyline.com and other owned channels. Now, let's turn to the key takeaways for the first quarter of 2024. First, we achieved record quarterly revenue of $121 million. This represents 29% year-over-year growth up from 19% in Q4 2023. This accelerated revenue growth was driven by the strength of our diverse business model. In addition, our Q1 revenue exceeded the high end of our guidance of $115 million to $118 million. Next, we generated record adjusted EBITDA of $23 million for the quarter, up from $17 million in Q4 2023. This reflects a 19.4% adjusted EBITDA margin up from 14.6% in Q4 2023, or approximately 480 basis points of margin expansion quarter over quarter. Adjusted EBITDA also exceeded the high end for guidance range of $15 million to $18 million. And finally, we generated GAAP net income of $7 million and diluted earnings per share of 60 cents. This is a significant profitability milestone for us and reflects our team's execution of our offense with discipline strategy. Turning to total customers, we ended Q1 with 15 and a half million total customers, reflecting an increase of 98% year over year. This represents a substantial user base that we continue to engage and cross sell. Behind this growth, we saw strong conversions on the consumer side of our business, offsetting some of the impact of lower conversions on the enterprise side of the business. We believe a reversion in the economic environment will provide strong tailwinds to conversion rates over time. We continue to see impressive customer growth across our platform quarter over quarter. For Q2, we expect total customers' ads to be above Q1. Next, total product shows the importance of flywheel. The more high-value products we offer through enterprise partners, the more personalized options consumers have network-wide. This leads to a desirable product experience and better consumer outcomes, driving cross-sell and RPO expansion. The better our recommendations are, the more customers come to Moneyline, which in turn attracts more enterprise partners, and the cycle repeats. 25.3 million total products were consumed on our platform through the end of Q1 2024. compared to 14.7 million in the prior year quarter. By the end of the first quarter of 24, 49% of the products consumed were third party, up from 32% through the first quarter of 2023. With third party comprising nearly half of our products consumed life to date, we continue to establish ourselves as a trusted source for consumers to make financial decisions. Of the 2.2 million products consumed in Q1, 1.5 million were third-party products. This marketplace-first approach enhances our ability to provide more personalization, more context and details on financial decisions, and more community-driven insights to drive repeat use. We've had a track record of strong repeat use, which Rick will walk you through in our cohorts. Our investments in artificial intelligence and machine learning allow us to be at the cutting edge of consumer engagement strategies that lead to hyper-personalized cross-sell and the expansion of total product consumption on our platform. This marketplace-first experience is also happening inside the Moneyline app. Moneyline has strategically combined the best aspects of marketplace and direct-to-consumer fintech business models. As a marketplace, we have the ability to rapidly scale our product offerings, creating a network effect and information edge that attract more buyers and sellers. Our direct to consumer FinTech business allows us to maintain direct and deep relationships with customers. In 2024, we are expanding the depth of that relationship to the broader marketplace experience as well. For instance, we're investing in engineering resources to develop even deeper integration with financial institutions by hosting their decisioning models to make the checkout experience more seamless for the consumer. This should further improve conversion rates for the benefit first of the consumer and ultimately for our enterprise partners. Moneyline's best-of-both-worlds, flywheel-focused strategy allows us to create deep relationships with our customers across both our consumer-facing PFM as well as the marketplace. The core of our strategy is to build a relationship with the customer across multiple life decisions. We execute this strategy by continuously innovating and building what is already the most full-featured PFM in the industry. Through our PFM tools, such as personalized dashboards, calculators and insights, trending news and peer-to-peer elements, like commenting, plus a host of snackable educational content, We incentivize consumers to open the app every day to learn how to make their best financial decisions. In this quarter, we released No Money, an original content series produced in-house in our media business. No Money is designed to teach consumers about fundamental financial topics such as budgeting and taxes, demonstrating our investment in and commitment to financial literacy. Owning our own content studio allows us to draw net new consumers into our ecosystem at attractive acquisition costs and also gives us an edge in retaining them over time and helping them with multiple financial decisions. We aim to deliver financial education at scale to a growing community of consumers. In fact, in addition to our embeddable widgets and calculators, our AI-driven search capabilities, we are now beginning to power other financial services companies with our content feed infrastructure as well. Moneyline's unique marketplace matching, personalization, and programmatic compliance technology can also be leveraged by other financial institutions and publishers that seek to better serve their customers by providing a world-class personalized experience and more product options through their own properties across the internet. Our investments in personalization and application of generative AI, the financial content and data are now being packaged for access to any business through developer-friendly APIs. This enterprise solution represents a massive opportunity for Moneyline. We're committed to delivering on product velocity and execution in 2024, and we look forward to continuing and deepening our successful partnerships. Our network of over 1,100 enterprise partners continues to grow because of our reach, depth, and scope of offerings across product verticals, compliance expertise, and technical capabilities. Our audience is expanding with nearly 80 million total customer inquiries in the first quarter alone. I'll now provide a quick update on our enterprise business and some of the trends we're seeing so far in the second quarter. Starting with the impact of the macroeconomic environment, the recent headwinds impacting revenue related to our personal loans vertical persisted in the first quarter. More recently, so far in the second quarter, we're seeing some positive signs. First, we're seeing stabilization in the underwriting environment. particularly within the personal loans vertical. There's renewed activity in our pipeline and growing interest in our digital marketplaces. As we make the investments to strengthen our position across product verticals like credit cards, insurance, and mortgages, there are substantial tailwinds to diversify beyond personal loans. We continue to see growth in total suppliers as evidenced by a very healthy total increase on the network over the quarter. Our marketplace technology is a key long-term growth engine for the entire Moneyline ecosystem. And with that, now I'll turn the call over to Rick to discuss our financials in detail.

Thanks, Dean. Good morning to everyone. I look forward to sharing details about our financial performance for the first quarter ending March 31st, 2024. I will also discuss our guidance and outlook for the second quarter of 2024. For more information, please refer to our GAAP Consolidated Financial Statements and non-GAAP reconciliations, which are available in today's earnings release and our 10Q filing. Turn to our customer acquisition and lifecycle strategy. Our top of funnel drove approximately 80 million total customer inquiries in the first quarter of 2024, up over 130% from roughly the 34 million we saw in the first quarter of 2023. These inquiries converted into about 1.5 million new total customers and 2.2 million total products consumed during the quarter. As you can see, our top of funnel continues to grow at a staggering pace due to increasing demand from our large network of publishers, which expands our already massive top of funnel. As Dee noted, we continue to see muted conversions in the first quarter on the enterprise side of the business due to reduced enterprise partner marketing spend alongside macro headwinds. Importantly, given our unique vantage point in the industry, we are beginning to see signs of improvement in the second quarter. As the underwriting environment stabilizes and activity in our pipeline begins to pick up. Turning to our unit economics. In the last 12 months, ending Q1 2024, we added 7.7 million total customers. Our customer acquisition cost, or CAC, was under $15, consistent with prior periods. In the first quarter, we did see our CAC increase slightly due to typical seasonality, and we expect to see a reversion in the second quarter. Our payback period was around four months, which we continue to see as a great outcome. And lastly, ARPU was around $39, which is roughly in line with our full year 2023 ARPU. These unit economics are a function of our strong business equation, and they reflect our strategy to take market share by adding total customers rapidly and efficiently. We will cross sell personalized products and offer over time to drive lifetime value, including as we expand our marketplace product verticals. Now let me turn to our recurring revenue trends across consumer and enterprise businesses. Starting with consumer, in Q1 2024, over 90% of our consumer revenue came from historical cohorts of customers. As you can see, we are successfully deepening our product penetration and revenue expansion. This is a testament to the effectiveness of our personalized content, decisioning, and lifecycle algorithms. In our enterprise business, we continue to increase our number of channel partners and vertically integrate with product partners making Moneyline the must-have customer acquisition and monetization partner throughout the financial services ecosystem. As a result, we form durable, valuable partnerships. As you can see in our enterprise cohort data, over 95% of revenue from our marketplace came from prior year cohorts of our enterprise partners. In addition to retaining revenue from existing partners, we are capturing the latent revenue opportunity of our quarterly customer inquiries and fueling our growth acceleration. We are seeing continued strength in our first party products. In the first quarter of 2024, total originations for these products were 717 million, representing an increase of 42% year over year. Consumer products continue to see heightened demand in the first quarter, contributing to our strong overall performance in consumer revenue. Credit performance trends remain stable in Q1 2024. Our provision expense as a percentage of total originations was 2.5% in Q1 2024. This reflects both our experience in managing credit quality and our focus on continuously optimizing for better credit performance. In addition, it's important to note that Q1 benefits from some typical seasonal performance related to cash customers receive from tax refunds. Going forward, we expect to continue to see strong credit performance with provision expense as a percentage of originations consistent with 2023 levels. As we indicated last quarter, we are also transitioning to a forward flow financing arrangement, meaning that we will sell our finance receivables and move them off balance sheet. This standard forward flow arrangement further lightens our balance sheet, improves our cash efficiency, and is a testament to our strong and consistent originations performance over a spectrum of macroeconomic cycles. Now, turning to some of our other key financial metrics. Moneyline generated $121 million of revenue in the first quarter. This represented 29% year-over-year growth, up from 19% in the prior quarter, and 7% growth quarter-over-quarter, up from 2% in the prior quarter. Notably, we generated $451 million over the last 12 months, as of Q1 2024. This quarter's performance was primarily driven by outperformance in both our consumer and marketplace businesses. This was slightly offset by our decision to exit certain non-core functions in our media business, which we believe will ultimately improve our quality of revenue and adjust the EBITDA margin profile even further. Now onto our path to profitability. We reached an important milestone in Q1, 2024. As Dee mentioned in the key investor takeaways, Moneyline generated 7 million of gap net income and 60 cents of diluted EPS. Similarly, we generated 23 million of adjusted EBITDA in the first quarter. This represents an adjusted EBITDA margin of 19.4% or 480 basis points of margin expansion from Q4 2023. And lastly, on our cash position, we closed the quarter with 93 million of cash up from $92 million in Q4 2023. This quarter-over-quarter increase in cash is after accounting for some period-specific payments in Q1. As you can see from our past few quarters, we have consistently driven growth while generating cash before one-time and seasonal expenses, proving Dee's point that we play with offense and with discipline. Furthermore, we see no headwinds to continuing this trend and are encouraged by our potential to generate cash as we look to execute against our growth pillars. Now, turning to guidance. In the first quarter of 2024, we exceeded our guidance across all metrics. Revenue was 121 million above the high end of our guidance range of 115 to 118 million. Adjusted EBITDA was 23 million, exceeding the high end of our guidance of 15 to 18 million. Turning to our outlook for the second quarter of 2024, we expect revenue between 125 to 130 million, representing 17 to 22% year-over-year growth. Adjusted EBITDA of 17 to 20 million, representing approximately 13 to 16% adjusted EBITDA margin. Before I turn it back over to Dee, I'll leave you with this. Our first quarter numbers really speak for themselves. Importantly, this is a testament to the strength of our business model and our ability to scale profitably. We expect this to continue through our next stage of growth. To echo Dee's comments, we are a marketplace first platform with an immense opportunity in front of us. We are emerging as the trusted brand for financial decisions and access to market leading first and third party products. With that, I will turn the call back over to Dee. for his closing remarks.

Thank you, Rick. Last quarter, we laid out our four growth pillars for 2024. Continued growth in consumer, relentless funnel optimization, product vertical expansion, and expanded distribution. As we shared today in our results, our first growth pillar, continued growth in our consumer business, helped drive strong performance in the first quarter. Going forward, we see longer-term growth coming from the remaining pillars, First, on funnel optimization, through new remarketing channels, leveraging data insights to help filter the most relevant offers for consumers, and enhancing our ability to match lenders with the best users with the highest efficiency, we are intensely focused on optimizing our funnel and driving higher conversions in the near term. In terms of vertical expansion, we're working to deepen our presence in select verticals. Namely, we're most excited about credit cards, auto insurance, and mortgages, we're exploring all opportunities to quickly bring these verticals to market. We believe this will position us well to capture demand for these products inside of the network. Lastly, on expanding our distribution, in addition to our alliance with EY, we continue to add new channel partners to our platform, which ultimately fuels our flywheel and will lead to meaningful financial impact over time. In closing, I'll leave you with a few final thoughts. Our first quarter results reflect continued momentum in our business with an attractive combination of growth and profitability. We generated gap net income in EPS and our cash balance increased quarter over quarter. We will not leave growth on the table. We're building for the long term. This is our opportunity to scale rapidly without sacrificing margin because we can. We're playing offense with discipline because we can. These advantages will take us to the next stage of our evolution, and we're just getting started. With that, I'd like to thank you all for joining us today, and I will turn the call back over to the operator before you take your questions.

Thank you. We will now be conducting a question and answer session. If you would like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you would like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. One moment, please, while we poll for your questions. Our first questions come from the line of George Sutton with Craig Hallam. Please proceed with your questions.

Thank you. Wonderful results, guys. So if I'm hearing you correctly, Q1 benefited in large part from the much bigger funnel you've created. And it sounds like Q2 is beginning to show a better monetization of that funnel. And then, Dee, I wondered if you could lay out a little more detail on the things that you're doing with AI to try to drive that monetization even further. You mentioned relative to content feed infrastructure.

Hey, George, good morning. Thanks for the question. Absolutely, Q1, as we said, really saw a strong consumer business for us. And conversions in that business were quite robust. We continue to see normalization in Q2. There's nothing to believe that ads aren't going to trend above the one and a half million customer number that we said. And then the name of the game really is using a lot of our technology to personalize and provide engaging elements for the consumer to return back into our ecosystem. This has multiple benefits. Our first-party products, of course, benefit from that. But importantly, the technology that we're building is creating highly penetrated opportunities for our channel partners, for enterprise partners to benefit. So the use of artificial intelligence, right? So we've been a pioneer in using those technologies for 11 years at this point, right? This is part of our DNA. So we first, of course, use those applications in the consumer side of the business, but in the enterprise side of the business, just kind of creating those journeys to be much more personalized and contextualized, that's the ultimate evolution. So as we talk about really running this marketplace, the more customer inquiries we get, so in Q1 we saw 80 million total customer inquiries, the more our information advantage increases, the more we know about customer preferences, customer intent, the more we're able to really put that back into that machine learning capability of ours and provide higher intent consumers back to our enterprise partners. That's the reason really for our enterprise partners to think of Moneyline as a must-have and a trusted partner in their customer acquisition, customer monetization, and customer retention strategies because we have such high intent consumers in market looking for a financial product. So as that top of the funnel increases over time, we have a lot of ability to create form factor changing mechanisms to engage those consumers, right? So we've said a lot about AI powered, Gen AI powered financial search. So that's, again, a lot of work is being done from a technology perspective. Those are, you know, we're at the bleeding edge there in terms of that build out. And as we roll those out, we're seeing a lot of success in getting the consumer back in for the second product, the third product. The reason to invest in the content, the reason to invest in all those personalizations and machine learning is to be with the consumer as a trusted companion across multiple financial product line decisions. And we're showing a lot of progress towards that.

Just as a follow-up, and it really didn't come up at all, the EY partnership and also your WOW offering, could you just give us quick updates on both of those?

Sure. So EY is progressing nicely. The pipeline is active. We're having positive conversations with banks. And as we've said last quarter, that this is a joint development with EY. So we're building that interface layer. We're building the technology receptors, if you will, that you know, help banks connect to really the offering that we've been building out. We've been very pleased by the traction that we're getting with the target banks that we have in mind. And as we said before, we expect the EY partnership to start adding growth for us in late Q4 of this year going into 2025. And all of that is very well on track. On WOW, You know, we said last quarter that, you know, we believe that this is a incredibly powerful bundle of products for us. You know, we've said that, you know, the full market launch, we're really getting ready for that. We're finding our marketing message, the contextual upsell strategies, a re-advanced dashboard, a clear articulation to the customer of the value. You know, we believe that priced at $9.99 a month, WOW offers hundreds of dollars of benefits annually to consumers and And really, if you think about the hub into our marketplace, WOW brings the benefits of our first-party products, our third-party products, the customer value proposition really nicely into one bundle, right? It expands our target addressable market, increases recurring revenue. And over time, we really think of this as a chassis that increases our product adoption, right? Ultimately, the name of the game is can we get our consumers into using multiple of our products, coming back to us for multiple financial buying decisions, And this will lead naturally to increasing ARPU, increasing retention, and becoming that trusted companion with our consumers over time. So that's really progressing nicely as well. And we have a lot more exciting things for us to really execute on from a marketing messaging perspective in Q2. And you'll see that we've been very efficient with our marketing spend. And as we continue now progressing down the evolution of generating more free cash flow, we'll have opportunities to really to reinvest in that marketing message around wow, to make that an even bigger for growth story going forward.

All right. Great stuff. Thanks guys.

Thank you. Our next questions come from the line of how coach with B Riley securities, please proceed with your questions.

Thank you. Hey, great quarter guys. Hey, my question's on the forward flow arrangement. Hey Rick, could you comment on, you know, what this balance looks like or, How much different will it look in Q2 or Q3 as this happens? And what am I due to provision expense? Any comments there would be appreciated. Thanks.

Yeah, thanks, Hal. So on the forward flow, as we talked about, we're continuously looking for opportunities to be more efficient on cash. And the forward flow arrangement allows us to sell our receivables in real-time and basically realize all the kind of cash up front. So you'll see an increase to our cash. If you're looking at the flow through from our adjusted EBITDA to cash, one of the reconciling items there is the use of cash for our haircut capital for our receivables. So that goes away as soon as we transition to the forward flow arrangement. From a provision perspective, in a steady state, that will go away because, of course, we no longer basically have the receivables on balance sheet, and therefore we no longer provision for them.

Okay. All right, thank you.

Thank you. Our next question has come from the line of Kyle Peterson with Needham & Company. Please proceed with your question.

Great. Thanks, guys. Good morning. Thanks for taking the questions. I wanted to start on the enterprise segment, just kind of what you guys are seeing there. Particularly in consumer and personal loans, I guess, from some of our checks, some of the trends have been kind of mixed, but you guys still seem to be performing well. So just any color there would be helpful.

Kyle, good morning. I'll start and Rick can chime in as well there. Quarter over quarter, we actually saw our marketplace business see some growth. personal loans as a percentage of the total marketplace revenues for us continues to be around that 55%. We brought that down from historically where it was over 80%. So this has been the result of a lot of diversification. We really see a lot of opportunities here to increase our market share in verticals like credit cards, insurance, mortgages, auto insurance. So this is, again, product-led growth. We talked a lot about This idea of hosting the decisioning of a lot of the financial institutions, completing the checkout experience so consumers actually have a much more seamless experience inside of whether it's the marketplace flows that we have or the direct-to-consumer flows that we have. So some of those efforts are mitigating some of the conversion elements. We are seeing a lot of success in the product-led areas there. And ultimately, I think we're muting some of the macroeconomic headwinds that we see in the credit and personal loan verticals, because let's be clear, the interest rate regime continues to keep conversions at historically low levels right now for us on the personal loan side. But that's also an opportunity. If you think about if we can return back to even late 2022 levels on conversions on the personal loan side, there's a lot of built-in growth with our existing massive top of the funnel. The consumer demand throughout our network, both on the consumer and the enterprise side, continues to grow very nicely. It's just that the position we're in in the economic cycle mutes that a little bit, right? So this is really where product-led growth around cross-sell, around being contextual and being relevant for the consumer is mitigating and actually leading us to an area where the marketplace itself had quarter-over-quarter growth. I think Rick mentioned that our media business, we've made some strategic decisions there to get out of some non-core markets you know, non-core revenue generating items there, and that's what's led really to the quarter-over-quarter decline there, but the marketplace, the core marketplace itself continues to have strong growth based on some of the things that I just mentioned.

Yeah, and I'd say the two that are kind of key drivers around that, if you look at the recurring revenue profile of that enterprise business, and specifically the marketplace businesses you see from the cohorts, we continue to have over a 90% recurring revenue profile with our partners. The second is that we've invested heavily in our AI-driven algorithmic cross-selling functionality. So when someone comes onto the platform, subsequently we're retargeting them to be able to drive, you know, that kind of second and third derivative product, which of course has margin expansion opportunities for us. So the durability of that marketplace business is really shining through. And that's, you know, also in the face of some of the headwinds that Dean talked about from a macro perspective. So, you know, we believe that we're seeing the kind of early signals that that's turning in the quarter, which gives us a lot of confidence as things unfold over the rest of the year.

Got it. You know, that's really helpful. And then just to follow up, great to see you guys were profitable on a gap net income basis this quarter. Is that something we should expect to see

uh you're moving forward from you guys um or is there anything you know one time and on you know the expense front the the benefits during the quarter just how should we think about profitability on a gap basis from here yeah we didn't have any one-time items uh that drove that that that's uh blood sweat and tears um that that got us there you know i would say if you looked at our business year over year from an operating leverage perspective we continue to show significant improvement there. So year-over-year, our revenue was up 28%, but our OpEx was only up 13%. So that expansion in terms of being able to drive our EBITDA margin, our net income margin, is really coming from the platform advantage. We've been talking about it for a long time, and we've hit that inflection point where we feel really good about us continuing to drive free cash flow, continuing to drive net income, Obviously, this season, we talked about tax season kind of happening within the quarter, so that had some effect in terms of the overall performance of our provision. But again, the real driver is that we are creating operating leverage from our platform advantage, and we don't see that changing going forward.

Got it. That's really helpful. Thanks, guys. Nice quarter.

Thank you. Our next question has come from the line of Jacob Stefan with Lake Street Capital Markets. Please proceed with your question.

Hey guys, congrats on the quarter and GAAP profitability here. I was just kind of hoping you could elaborate a little further on the comments you made about the lower conversion rates on the enterprise side of the business. It sounds like product partners might be spending less with you and it's kind of affecting you, but any kind of comments you have there would be really helpful.

Hey, Jacob. Good morning. Look, as we said before, given the mix that we have between the burgeoning new verticals that we're building out across credit cards, insurance, mortgages, auto loans, and sort of the strength of the business and the credit verticals, it is clear that we are still in the troughs of marketing spend with a lot of our partners. But we're mitigating that. The consumer demand continues to be really high for products. Now, really, the opportunity, there are very few people out there in the market that can take the intentions and the preferences. And we talk a lot about machine learning. We talk about the application of generative AI. These aren't things that we're doing for fun, right? These are things that we're doing really to glean the second derivative, the third derivative of why the consumer is in market looking for the financial product. So they're coming in for a credit product, but we can solve the problem of the consumer with a substitution product. We're now able to mitigate the macro and abstract away from the fact that marketing spends are muted. So, you know, we're continuing to add suppliers, right? So we are, because of the way we are set up, because we are API first, because we're developer friendly, if you're a publisher, we're a leading partner to use to monetize your impressions that you're getting as a publisher through financial products, right? So we're best in class there. and that's mitigating a lot of the conversion elements that we're seeing. So, yes, there are muted conversions, but we're mitigating that with product-led growth as well as an increase in the number of supply that we're bringing into the ecosystem. I'll turn it over to Rick to add any color to that as well.

Hey, Jacob, I appreciate you double-clicking into this one. If you're looking to our marketplace and we break it into our lending and our non-lending products, certainly within lending, I think everyone is now acutely aware, as we've talked about, what the macro looks like. If you look at our non-lending business where we've invested in terms of growing our ability to offer non-lending products, mortgages, credit cards, insurance, wellness products, that's actually up from a conversion perspective. And that's more reflective of us, again, abstracting away from the macro, investing in areas where we see opportunities to sell that kind of second and third derivative product. As a reminder, when customers come in and take a first-party product with us, they have a 60% product margin. When they take a third-party product, it's around a 30% product margin. When we cross-sell later, we are able to have a 90% product margin with those customers going through that journey. We call it our 30-60-90 strategy. And so while, yes, we are seeing unit conversions on the lending side, on the non-lending side, we've been able to increase the percentage of our product consumption within non-lending, within the marketplace. And overall, we're seeing margin and expansion because we are able to successfully take that customer through the 30, 60, 90 journey. And we're going to continue to see that as we focus on investing in kind of marketing and helping our customers get to the right second and third product with us going forward.

Got it. Okay. That's helpful. And then just maybe touching on guidance a little bit here. EBITDA margin guidance plus a sequential step down, something we haven't seen for a while here. But maybe I was just looking for some additional kind of comments on why we all of a sudden make a sequential down in EBITDA margins.

Yeah, I think I would just clarify. In fact, you're seeing this really consistent. Guidance for the first quarter was 13% to 15% of EBITDA margin, which is extremely strong. In terms of how you think about us, where we are in our lifecycle as a company, we've talked about medium-term targets in the 20% to 30% range. The Q2 guidance was right in line with that. In fact, it was slightly higher at 13.1% to 16%, so a higher midpoint. As I talked about, we did see a little bit of seasonality give us some lift in Q1 in terms of EBITDA margin at 19.4%. You know, kind of given the macro, given everything that's happening within the space, you know, we're really confident we're going to be consistent in terms of our really strong EBITDA margin at 13% to 16%. Got it.

Thanks, guys. Good luck going forward here.

Thank you. We have reached the end of our question and answer session. And with that, I would like to bring the call to a close. We appreciate your participation. You may disconnect at this time. Enjoy the rest of your day.