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Murphy USA Inc.
5/8/2025
Good morning and welcome to the Murphy USA first quarter 2025 earnings conference call. All participants are in a listen-only mode. After the speaker's remarks, we will conduct a question and answer session. To ask a question at that time, you will need to press star followed by the number one on your telephone keypad. As a reminder, this conference call is being recorded. I would now like to turn the call over to Christian Peichel, Vice President of Investor Relations. Thank you. Please go ahead.
Yeah, great. Thank you, Julianne. Good morning, everyone. And thanks again for joining us today. With me are Andrew Clyde, Chief Executive Officer, Mindy West, Chief Operating Officer, Gallagher Jeff, Chief Financial Officer, and Donnie Smith, Chief Accounting Officer. After some opening remarks from Andrew, Gallagher will provide some commentary on first quarter and financial results. And then following some closing comments from Andrew, we will open up the call to Q&A. Please keep in mind that some of the comments made during this call, including the Q&A portion, will be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. As such, no assurances can be given that these events will occur or that the protections will be attained. A variety of factors exist that may cause actual results to differ. For further discussion of risk factors, please see the latest MurphyUSA Forms 10-K, 10-Q, 8-K, and other recent SEC filings. MurphyUSA takes no duty to publicly update or revise any forward-looking statements. During today's call, we may also provide certain performance measures that do not conform to generally accepted accounting principles or GAAP. We have provided schedules to reconcile these non-GAAP measures with the reported results on a GAAP basis as part of our earnings press release, which can be found on the investor section of our website. With that, I will turn the call over to Andrew.
Thank you, Christian, and good morning, everyone. We've always said the MRF USA business model is somewhat inflation-proof, recession-resistant, and relatively immune to other periods of consumer weakness. We can now add tariff resistance to our lexicon. Our business model has proven durable and resilient against a wide-ranging variety of challenges over the last 12 years as a public company. It speaks to serving value-oriented customers, products that are largely non-discretionary, with an EDLP offer to a relatively simple, but always evolving business models. Our focus on making the business better has allowed us to deliver results and value to shareholders in almost any environment. If there's one thing that has stood out over the past decade, it's that every quarter is just a little bit different. It's like a saying we have here in South Arkansas. If you don't like the weather right now, just wait a few minutes. Murphy USA's first quarter results reflect the number of factors that, when distinctly broken out, provide a clear view of the core business and trends. especially when overlaid with a deep understanding of the underlying consumer behavior. When we look back at any quarter and consider what is important for the next 12 months and beyond, we typically organize these factors under three headings. Temporal factors that were one-off and are not expected to repeat in the next few years. Some of these are well known in advance and included in our annual plan. Others, while not anticipated, should not be a big surprise to investors as they have already been widely discussed by other firms. Cyclical factors that fluctuate up and down due to various conditions where value drivers shift both to the positive and the negative for a period of time outside of balanced and stable equilibrium. And finally, and most importantly, structural factors which tend to shift based on an industry's fundamental structure in each competitor's relative positioning, and how that relative positioning is evolving. On today's call, I'd like to review MurphyUSA's Q1 results under these headings and then overlay the results and trends with what we are seeing from our customers real time. I believe this will provide greater insights into what we believe remains a more enduring and resilient business and what was a relatively more challenging quarter. So let's start with the fuel category and the temporal factors. The first two are calendar effects, which are always fully embedded in our plan. This quarter, it was not repeating leap year and not repeating Easter and March, which together had a one and a half percent impact on same store gallons. Not planned, but clearly extreme and widely noted was the number, location, and magnitude of storms impacting same store gallons by another 50 basis points as the number of store days closed almost doubled versus a year ago. While impactful in the moment, these temporal factors are less relevant as they pertain to the long-term performance potential of the business. And taken together, these temporal factors account for almost half of the Q1 same-store gallon decline of 4.2%. More cyclical in nature is the lower absolute price level in the quarter. As we noted back in 2022, we see greater switching in share gains in high-price periods, and we get some of that back when price levels subside and move significantly lower as some subset of consumers trade off price for locational convenience. Retail prices over the past six months have averaged between $2.75 and $2.80 a gallon, down meaningfully from the past few years and at a level we haven't seen since the onset of COVID. Fortunately, with our loyalty programs, we see greater stickiness than in similar comparable periods without the same capability. In the current low-price environment, we are seeing loyal customers come a little less, buy a little more, even if overall volumes decline slightly due to some customer switching. Structurally, we believe return to office mandates and more sensible fuel economy regulations will enhance the longer-term outlook on fuel demand. That said, it is too early to pinpoint any benefit in the current quarter. Turning to fuel margins, retail margins were two cents per gallon higher in the first quarter versus the prior year. In part, these higher margins reflect a flatter price environment versus the prior year period, where gasoline prices increased about 50 cents fairly steadily from January through March of 2024. As a result, margins were not compressed during the normal cycle of rising Q1 prices to the same extent. Also, retail margins were up about 4.5 cents in the Northeast region, reflecting a more stable competitive dynamic. Structurally, we believe a more enduring source of higher retail margins in Q1 reflects higher break-even economics being passed through by retailers who are experiencing more significant volume declines, greater merchandise share losses, and higher operating costs, requiring higher fuel margins to maintain profitability. OPUS volume data points to the challenges these retailers continue to face. Additionally, we note that lower payment fees, which are typically passed through to customers in the retail price, did not appear to impact Q1 industry pricing and margins, further suggesting retailers continue to support structurally higher margins. Turning to the product supply margin net of RENs, we continue to operate in an oversupplied environment, masking the value and optionality of our supply chain assets and resulting in lower PS&W contribution year over year. As the cycle moves from short and tight in 2022 and 2023 to long and loose in 2024 and year to date, the long environment will likely keep PS&W performance compressed until the supply-demand balance returns to equilibrium. One of the benefits of the fuel product supply chain is that it does not stay out of equilibrium for long. Between recently announced refinery closures on the West Coast the impact of tariffs on imported crude oil and products, we can expect the oversupplied environment to cycle back to a more balanced state in due course. Our plan calls for supply margins to normalize in the second half of 2025. Ultimately, the retail margin is the largest component of our fuel margin, and our structural advantage continues to benefit our results. As we've noted before, our total fuel margin is primarily driven by structural factors which accrue to Murphy's relative advantage. In the short term, temporal and cyclical factors can impact it both to the positive, as we saw in 2022, and to the negative, as in this Q1. Turning to inside the store, the same temporal factors had an impact on traffic, coupled with the 30 basis point headwind in merchandise sales attributable to not repeating a billion dollar jackpot that occurred in the first quarter of 2024. However, we did outperform in several store categories, including candy, where sales were up 15% against the year-on-year comp. That included the Easter holiday in Q1 of 2024. Starting with our nicotine categories, we continued to gain share in cigarettes, smokeless, and other nicotine products when compared to the market. When looking at first quarter results, it's extremely important to remember how much share we've taken since 2021 and how much we've outperformed the industry. Over the last four years, from 2021 through 2024, cigarette volume in the Murphy network has been about flat, while the market has lost roughly 20%. This translates to sales growth from manufacturer price increases of 11% over that same time period for Murphy versus industry sales declines of 9%. Q1 year-over-year cigarette sales comps are slightly negative, reflecting the same temporal challenges we saw in fuels, as well as some of the timing changes in the promotional cycle. That said, same-store sales is not the best metric to compare cigarette performance, given that the category is so heavily promoted and supported by the manufacturers. Our goal is to continue growing share profitably, noting total nicotine contribution margin was up a very healthy 2.8%, on a same store basis in the first quarter. On the non-combustible side of nicotine, we continue to see strong sales and margin contributions out of reduced risk products. Same store sales were up over 7% for the quarter and same store margin grew double digits up 15%. We remain highly confident and incredibly excited about our ability to deliver differentiated results in the nicotine space going forward. to our talented team of dedicated category specialists, ongoing investments in digital capabilities, and the second half-weighted promotional calendar. We're also cautiously optimistic that ongoing industry advocacy will have an effect on providing regulatory clarity and enforcement around illicit paper products. We're also taking a share profitably in many of the center store categories, including packaged beverage, candy, and general merchandise, where total sales are up high single digits against flat to declining Nielsen sales data in our footprint. These gains reflect in part the structural advantage we have created through some of our new digital capabilities, as well as strategic shifts in pricing and promotional effectiveness, leveraging many of the learnings and tactics from our differentiated nicotine capabilities and performance. Another bright spot in the quarter is the traction we are experiencing in food and beverage at QuickCheck, where menu innovation, The relaunch quick check rewards and targeted promotions is driving sandwich unit growth up 8% and increasing breakfast traffic. As a result, total food and beverage sales were up nearly 1% in the quarter. We still have work to do, and while tariff and margins remain challenged as the QSR value war cycle persists, we're really excited about our upcoming summer sales plan featuring innovative new products and more attractive bundled offers. We remain highly intentional with our investment in G&A, showing a $2 million benefit year over year. From an OpEx perspective, the addition of larger and more productive stores to our network, especially with a higher number of Q4 2024 and early Q1 openings, is skewing per store expenses higher, as communicated in our guidance. That said, we are performing better than our internal plan year to date. With record applicants easing inflation pressures, we are tightly controlling our labor hours and moderating planned wage adjustments accordingly. As a result, stores are operating closer to fully staffed levels, providing better service to customers, favorably impacting shrink costs, and reducing overtime hours. Despite all the noise in the press and changes in consumer sentiment in the soft data, one thing remains clear to us. The hard data, telling us that our customer is resilient and continues to seek value from MurphyUSA. This hard data derived from nearly 50 million loyalty customer transactions just in the first quarter of this year speaks to a pressured yet durable MurphyUSA customer. We can continue to see more and more people seeking value and trading down into MurphyUSA for their non-discretionary needs as evidenced by growing membership in our MurphyDrop Rewards and QuickCheck rewards loyalty programs, up 11% and 30% respectively in the first quarter. Interestingly, we are seeing growth in the middle to high-income customers, defined as over $55,000 and $100,000 in reported income respectively as a percent of total customers. This has gone from just under 40% at program launch to almost half the current membership base, meaning more and more customer segments are becoming value-seeking. As noted earlier, loyal customers come a little bit less often as their fill rate increases due to lower prices, but buy a little bit more each trip in terms of gallons and in the store with their savings, even as overall volumes decline slightly due to the modest level of switching for convenience. Last, on the consumer, we are seeing purchase behavior remain fairly static across income cohorts, meaning we are not seeing any incremental weakness from our lower-income consumer. This is especially important as we compare the headlines with the hard data. Lower-income earners are still spending, but they remain nimble with their decisions and choices, focusing on their fundamental daily needs where they balance inflation and other areas of their household budget with the largely non-discretionary products they rely on Murphy to deliver at the lowest prices. We continue to focus on these customers with targeted offers and promotions, which did drive higher pump-to-store conversion despite the fewer trips. I'll now turn it over to Gallagher to provide some details on our capital spending and recent balance sheet activity.
Hello, everyone, and thank you, Andrew. In addition to the performance areas Andrew covered, there are several more actions taken in Q1 that are better positioning the company for the future. First, starting with store growth. we added eight new stores to the Murphy Network in the first quarter. And with 18 new stores and 20 raise and rebuilds currently underway, construction activity remains robust. Our new stores continue to perform well, with our 2022 and 2023 build classes outperforming the fleet average by nearly 20% in gallons and nearly 40% in merchandising margin, while producing EBITDA 18% higher than the chain on a per store basis in Q1. These new stores are driving value and winning new customers, which is why we're aggressively working on our new store pipeline to deliver more high-quality stores in 2025 and 2026. Second, it has been over four years since we put into place our current capital structure, and both the company and our resulting EBITDA have grown significantly over that time. So in early April, we increased our revolving credit facility from $350 million to $750 million, and upsized our term loan from March 31st balance of $386 million to $600 million. Our objective in this is to manage our balance sheet to ensure we have flexibility to execute our long-term strategy in any environment, maintain low leverage, while also lowering our fees and carrying costs. Despite a tumultuous time in equity and debt markets, demand for MurphyUSA credit was extremely strong throughout the process, and we were very happy with the outcome of the refinancing. Both offers were oversubscribed and MRPA received tighter spreads and a favorable fee structure undertaking both of these actions at the same time. With these additions, our debt to EBITDA ratio remains at 2.0 and is comfortably within our target range. Third, I want to run through some additional financial highlights. Cash flow from operations was $129 million in Q1, with total cash capital expenditure of $88 million, primarily for new store construction. resulting in free cash flow of $41 million. Additionally, we repurchased 321,000 shares for $151 million and paid $9.8 million in dividends in Q1. Lastly, I did want to point out the first quarter effective income tax rate was 14.1% compared to 19.4% in Q1 of 2024. The rate for the quarter is lower due to recognition of energy tax credits and tax benefits related to share based compensation. We do expect our all-in tax to remain within our guided range of 23% to 25% going forward. With that, I'll turn it back over to Andrew.
Thank you, Gallagher. Let me close out with some comments on performance since March 31st. In April, per store fuel volumes approximated 100% of prior year levels as traffic patterns normalized and weather has played less of a factor. In the first week of May, Although it's still early, we are seeing volumes trend about 1% to 2% higher than the prior year. Retail margins in April were a little over $0.28 per gallon, or about three pennies higher than April last year. And May retail-only margins are also averaging about $0.28. We expect April merchandise results to look more like the first quarter, while strengthening throughout the second quarter and into the second half with the promotional cycle. Before we open up the call to questions, I just want to emphasize that our business remains resilient and well positioned to outperform in a variety of environments over time. I think it's just as important to point out what we didn't say on this call that so many other firms are rightly concerned about. We're not pulling our second half guidance due to tariffs or supply chain uncertainty. We're not seeing the increased risk around consumer weakness or demand uncertainty. and we're not seeing other forms of inflation impacting our business. And that is because our EDLP model, coupled with our low-cost position, is a powerful combination to appeal to an ever-growing pool of value-seeking customers. Things will move up and down in the short term, but our focus remains on making the business better over the long term. And we are pulling all the right levers with investments in both store productivity and growth through new stores raise and rebuilds, and remodeling activity, coupled with meaningful share buybacks that we think will richly reward long-term investors. So with that commentary, I'll turn the call back to the operator, and we'll open up the call for questions.
Thank you. As a reminder, to ask a question, please press star, followed by the number one on your telephone keypad. In the interest of time, we ask that you please limit yourself to one question and one follow-up. For any additional questions, please rejoin the queue. Our first question comes from Anthony Bonadio from Wells Fargo. Please go ahead, your line is open.
Yeah, hey, good morning, guys. Thanks for taking our questions. So I wanted to start with inside sales. Can you just help us better understand trends there? I know you flagged the 200 bps from temporal factors, but can you talk more about the level of improvement you saw in periods where those factors eased, how much of a benefit you think Easter might be to Q2, and to the extent you're still seeing fundamental underlying weakness, the different factors driving that.
Sure. Thank you. Look, I think when you look at the non-nicotine categories, the performance we saw in Q4 and again in Q1, you know, really speaks to the capabilities that we've put in place around digital pricing, promotional effectiveness, et cetera. And certainly the customer has a little bit more to spend inside the store. And so we're seeing that. despite the reduction in trips due to the average fill rate going up. On the nicotine side, very impressive results on the noncombustible products as we continue to see customers engage in those products. And because of our large share of combustible products, we just hold a larger share of consumers that are starting to try those products and adopt those products. On the combustible products, the promotional cycle, as we noted, was lighter in Q1 versus a year ago, and we would expect that to pick up in the second half of the year. So unlike where we stood last year, Anthony, at the end of Q1 with concerns about the guidance for the remainder of the year, we're not in that situation this year.
Got it. And then just maybe just an update on retail margins. Can you just talk a little bit more about break-evens, what you think the marginal operator is seeing right now versus last year, and whether there's been any change competitively, or is it still fair to say industry participants are behaving in a rational way?
Yeah, so as I noted, the retail-only margins in April were 28 cents a gallon. It's largely what we've seen, you know, in May as well. Look, in terms of a marginal retailer, they're not in a position to claw back gallons. They're not in a position to claw back tobacco market share. They're facing the same type of cost headwinds that anyone is. So this debate about whether their outlook significantly improves that puts a dent into the structural increase in margins that we've seen. I think most people have gotten their heads around the fact that, you know, that structural advantage margin is here to stay. That's likely to continue, you know, to increase over time. And I think you can just look to, you know, the commentary from a number of folks and what we see in some of the OPUS data as well. is that they continue to trade off volume for margin to be able to meet their profit needs.
Thanks, guys.
Our next question comes from Corey Tarlow from Jefferies. Please go ahead. Your line is open.
Great. Thanks so much. Andrew, you provided some interesting color around what you're seeing in your hard data, specifically as it relates to growth in middle and high income customers as a percentage of the total. Could you speak a little bit more about what you think is driving that and what that means for your business going forward?
Yeah, so look, when we launched Murphy Drive Rewards at the end of 2019, you could imagine that we had a large customer base of value-seeking customers, and the first ones to, you know, glom onto this loyalty program were those making less than $55,000 a year. What we've seen, but there are still plenty of folks that were, you know, coming to our stores and, you know, off and on a trip to Walmart, making between $55,000 and $100,000 or over $100,000, but they represented only about 40% of the consumers. That mix has been increasing about 1% a year, even as the program grows. And so I think, you know, our view is, look, more and more people are living paycheck to paycheck. The data we get from PayActiv, one of our providers, has shown us that, you know, from about that time, people, about 50% are living paycheck to paycheck. That number is over 60%. certainly Walmart is seeing more higher income consumers in their mix as well. And while not a direct shadow of their customer, it's pretty close. And so I just think we're seeing more and more consumers across segments recognizing the need for value in the current environment. And so that's generally what we're seeing. I think importantly, though, is the behavior across our lower, middle, and higher-income consumers is roughly the same in terms of their movement. So the notion that our lower-income consumer is weaker, they're behaving the same. Positively, though, the higher-income consumer purchases more gallons from us every month, and also purchases more inside the store, you know, say trade down to Murphy USA as a retailer.
That's very helpful. And just to follow up on that last comment about in-store sales, you had mentioned in your prepared remarks that food and beverages are performing quite well. I think QuickCheck has sandwich units up about high single digits. I think it was 8% was the number that you cited. How would you describe the overall momentum that you've seen in in-store sales? How do you expect that trajectory to change throughout the course of the year? And then I did just want to ask about the recent volatility that we've seen in the fuel price. How would you characterize that volatility in terms of pricing action that we've seen versus history? and the associated impact on margin?
Sure. So let's start with a quick check. I mean, there are a number of investments we've made up there that are now kind of, if you will, stacking on top of each other. Some of the digital capabilities that we put in place around demand forecasting and production planning, it led to higher sales and margins. Um, the barbell strategy approach that we took around our sandwiches, uh, with the value on certain six inch subs, uh, along with the premium sub lineup and now makes up, um, over 16% of our, uh, sandwiches is helping on both the units sales dollars, uh, and margins, uh, the relaunch of quick check rewards where we're up 30% on membership year over year, uh, is adding to that. So I think there's a number of factors there that continue to have momentum and they'll be cycling every quarter for the remainder of this year. I think one of the big unknowns is what does the broader promotional intensity look like across the industry? As we've signaled before, our current plan you know, assumes that, you know, it remains fairly competitive throughout the rest of the year. If that subsides earlier, you know, that could be a positive, you know, tailwind force as well. You know, in terms of fuel volatility, we like volatility. I mean, we do better and earn more when prices run up and then fall sharply. And what we've seen in terms of, you know, competitive behavior is when prices run up, our margin doesn't get compressed as much on the way up, so we hold more volume on the way up. So we would prefer an environment that has greater levels of price volatility versus lower levels of volatility. Great. Thank you very much.
Our next question comes from Bonnie Herzog from Goldman Sachs. Please go ahead. Your line is open. All right. Thank you. Hi, Andrew. Good morning.
Good morning. I actually wanted to ask you about the environment and I guess, you know, the cycle we're in right now as well as the risk there might be to continued EBITDA pressures despite these still elevated fuel margins. I recognize Q1 is a smaller quarter. But your EBITDA seems to be reverting to pre-COVID levels as it's now below the elevated EBITDA you generated in Q1 of 2020. So hoping you could help us understand your ability to, I guess, retain EBITDA dollars if, in fact, fuel margins don't move higher for the rest of the year. And I guess, what other levers do you have to pull to maybe offset that?
Yeah, so just remember in Q1 of 2020, there was a pretty incredible March, if we recall, from a large margin standpoint. Look, this is, if you look at, you know, 2022 and, you know, the outsized fuel margins from, you know, the volatility in Q3 and, you know, some of the halo effect on that in 2023, you know, we talked very clearly that you know, the product supply environment during that period was at least a two-cent benefit on the, you know, upside, right? And then we spoke, you know, in this call and, you know, last year how the product supply component was a little bit more of a headwind. And a lot of that's just fundamentally moving from a very short, tight, volatile market where our supply assets provide a real distinct value, not just in terms of rateability, flexibility, security of supply, but also just an advantage supply margin from a contribution standpoint. When that cycle gets longer and looser, there's just more product out there. We see more discounting at the rack. And so the spot to rack margin net of RENs is less. And so it's down about a penny or so. And that plus or minus a penny or two is honestly the biggest driver from the fuel contribution standpoint. If you go back and look at the structural margin, the retail component of it, that continues to grow. And so what I would say is we've got a lot of transparency in this industry around retail margins. You can see them structurally growing, you know, from pre-COVID 2019 throughout the COVID volatility periods 2023, 2024, and 2025. And those are steadily moving up, and there's, frankly, you know, nothing that we see that would cause those to revert because of the fundamental industry structure kind of dictated by the marginal players. Cyclically, we will see the product supply margin, you know, work to our advantage up a penny or two in really short and tight markets, and work to our disadvantage in a very long and loose environment. But all we have to do is remember those few times when a backhoe stopped product on Colonial Pipeline, and we had product in almost 100 terminals, and that was our inventory, and everyone else got caught up. That advantage over the long term is going to be a strong benefit. So, you know, I would say, you know, we as a company, certainly the largest buyers of our shares every year, look more at that long-term structural dynamic, recognizing there's going to be some cyclical factors that move up and down a penny or two from the norm, as well as some temporal factors that, you know, are, you know, built into our plans and, you know, I'm assuming built into your models as well.
Yes, I know it's difficult. Oh.
Really quickly, I was just going to add, in addition to what Andrew mentioned of operating in our environment, we are doing a lot of other things to drive EBITDA. Obviously, we're confident in our new stores, and we're accelerating the new stores. The initiatives we're doing inside the store, both with our loyalty programs, targeted promotions, we'll see traction. We'll continue to grow margin there. And then finally, expense management. We manage expenses well. We're going to continue to grow the top line while managing expenses tightly, which we'll also add to the fuel contribution that we're going to see going forward.
Okay, that's all super helpful. I appreciate it. If I may just ask a second question on, you know, the pressure that you're seeing on traffic, which you highlighted, and I honestly don't think it's coming as a big surprise, you know, given the environment. So maybe hoping to hear a little bit more color on how traffic trended, you know, maybe monthly through the quarter and you know, changes you're seeing in consumer behavior, especially considering the pressures, you know, you found your business across the board. And I'm curious to hear more, Colin, what you might be doing, you know, maybe to even sharpen your value propositions further, ultimately to drive, you know, faster traffic and same-store sales growth. Thank you.
Sure. You know, Bonnie, I wish there was a nice, steady trend line that we could say, you know, here was January trending, February trending, March trending. There were some episodic events. And we talked about the metric store days closed, the number of days we had stores closed due to weather. And it just provided, you know, what I would call just kind of a discontinuity in the trend lines. You know, and unlike, you know, hurricanes where we see a lot of, you know, stocking up, you know, for these storms, you know, we didn't see some of that same behavior. You know, one thing we will note is that when we look at kind of our pricing relative to, you know, kind of top of the market, we were a little more aggressive, you know, in the quarter in the lower price environment and yet still earned retail margins 2 cents higher, right? And so that is one of the things that you know will continue to do is put value on the street for the consumer. You know, in the form of our street price to be able to maintain that level of traffic. You know, on the tobacco side, as we noted, expect more promotional activity in the second half versus what we saw in Q1.
All right. Thank you.
I'll pass it on. Our next question comes from Puran Sharma from Stevens. Please go ahead. Your line is open.
Thanks for the question. Just wanted to ask about Thor Build. I know in the past we've talked about getting that kind of at a more even pace for the year, given you've historically had it. more back end loaded. You know, given the commentary, we've had eight new so far, but just wanted to get a sense. I know you have 18 under construction, but wanted to get a sense if you think you're going to see a little bit more even pace build this year as opposed to last year.
You know, I would say with the Q1 of eight, you know, some of those also kind of reflect the carryover from last year. We're still going to be significantly second half weighted. I think the goal is for next year to have the more, you know, much more rateable and continue with some of the processes we've put in place under new leadership, a more rateable plan. But I think the reality is we will be more second half, you know, weighted again this year.
Thanks for that color. I just wanted to ask about kind of the consumer behavior trends too. I know you mentioned you're seeing stable behavior among the lower income cohorts and wanted to ask about your confidence in your ability to lean in on promotional spend kind of in the back half. I know you said it already with nicotine. But just overall, would like to get your thoughts on that.
Well, I think, you know, certainly across categories, you know, the promotional effectiveness is working. I mean, if you look at candy, for example, you know, up 15%, you know, that's not only a benefit to us and the consumers, but the manufacturers. you know, as well. So, you know, promotional effectiveness has to be a win-win for all parties. So to the extent we can be the most effective deliverer of that resource for the consumer packaged goods companies, you know, we have confidence that they will want to continue to invest, sometimes differentially, with us. And, you know, that's the basis of the confidence. It's a win-win-win for all the parties.
One quick thing to add to that is, as we mentioned in prior calls, our ability to get specific with unique customer offers is changed over the last 12 months. So now we can target individuals versus broader promotions, measure that impact, and then lean in more where it works. So both on the QuickCheck side and across the Murphy stores, we're seeing a lot of targeted promotions that are paying off, and that drives margin for us without the broader-based discounting. So it's early for some of that, especially a quick check, but we're seeing good targeted promotions that are paying off.
And one last point, we continue to see innovation in some of the categories as well. And so when manufacturers introducing a new product, that's where we often see some of the most aggressive promotional activity. And if it's in the nicotine space, we're going to be advantaged significantly there as well. due to our promotional effectiveness upselling in our large installed base.
Great. Thanks for the call.
Our next question comes from Brad Thomas from KeyBank Capital Markets. Please go ahead. Your line is open.
Hi. Thanks so much, and good morning. I wanted to start just asking about operating expenses, and I'm wondering if you could use a little bit of color. Tad Piper- Around what you're seeing in terms of running the stores and how you're thinking about that moving through the year, given the ramp in store openings.
Tad Piper- Great. Tad Piper- First thing i'll say is we're seeing a record number of applications from you know staff positions at the store I mean it's almost two times versus where it was. Tad Piper- You know, last year and that had already you know exceeded kind of pre coated. levels on a per store basis. So really feel good about that. Stores that were previously at risk from not having a full complement of staff or had reduced opening hours has largely subsided. This is having an impact both on the wage rate as well as overtime. And that's having a corresponding result in categories like shrink. where we're seeing benefits there. We are seeing some slightly higher maintenance costs, but we have some initiatives underway that we expect to bring those costs down in the second half of the year. But as Gallagher says, we remain extremely diligent on our operating expenses. One thing that we don't break out separately, but in this lower price environment, payment fees are substantially lower, and that represents a significant cost to the business. And so one of the benefits of not only being up two cents on our retail margin, being slightly more aggressive on pricing, we also had the benefit of lower payment fees. And I know some folks include that in their margin net of payment fees where we don't break that out.
And Brad, I would say that we are also making meaningful progress. Andrew alluded to uncovering opportunities within our store productivity excellence dispenser uptime wedge where we are going to have benefits that will be a mix of revenue generation with higher dispenser uptime allowing us to sell more product, but also in terms of cost savings as well as we are uncovering opportunities, particularly with regard to self maintenance and other things which will help us to continue. to control our costs.
That's helpful. And if I could ask a follow-up question on the NTIs. By our count, you've got about 34 that you've opened over the past year. Just wondering if you could comment about new store performance, how they've been doing, and then I guess maybe as you cut the data, how the larger stores have been doing of late versus the kiosks. Yes.
Yeah, I was going to say Gallagher highlighted the level of performance of new stores in both gallons and merchandise. So we're very pleased with those. One of the challenges is certainly the merchandise side does take about three years to fully ramp up, and you've got the full complement of operating expenses during that process. So that creates kind of a headwind as we keep building more and more new stores until you get to that steady level. You'll see some of that. you know, the reality is our kiosk and all our small stores, uh, perform extremely well. Like they always have. Um, you know, we continue to build the bigger stores away from, um, you know, the Walmart super centers, uh, because we can sell a much broader, uh, offer, uh, you know, especially around package beverage, uh, beer, larger center store and a fit for purpose, uh, food and beverage offerings. So we continue to see returns from those stores at levels that are very attractive, and we'll continue to invest in those. Certainly on the quick check side, the new stores there, the food and beverage side ramps up very quickly, very much like a quick serve restaurant, and you've got the ramp there on the center of store. But we're achieving record sales within the first few months, from some of our new openings there. It's just had a longer lead time to build up the pipeline, given that the acquisition, we started with a pretty bare cupboard in terms of stores in the pipeline.
Thanks so much.
Our next question comes from Jacob Aiken Phillips from Milius. Please go ahead. Your line is open.
Hi. Good morning, everyone. Um, so first I wanted to ask about, so the optics from the bigger store to understand the dynamic of why you take three years to ramp up the merchandise, but you still have to staff it. But I'm curious how we should think about in relation to like your zero break, even like, are you not zero break, even though that change going forward until they're fully ramped up in the pipeline, like running.
Yeah, I mean, the calc is really simple. It's the merch margin minus the OPEX over the gallons. So when those stores get to ramp, you know, the merch contribution exceeds the OPEX, and so you've got the 100% coverage ratio or better or the zero break-even. So while the merch margin is ramping up, you've got the full operating, you know, cost. So, you know, you'll move from, you know, 60% coverage to a 70% to an 80% to a 90% and then get to 100%. You know, we monitor that closely, you know, every month, every quarter by store, you know, make sure they're ramping up appropriately. You know, one of the other things about the new stores is when they open, you know, we're going to do a lot to let customers know that we're there in the market and there to deliver value. And so, not surprisingly, the fuel margin at those new stores is a lot lower as we establish that everyday low price positioning. And so again, as we start building more and more new stores with that aggressive opening price, that has a weighting effect as well. But we do everything we can to appropriately get those stores up to ramp as quickly as we can.
Got it. And then you made a comment earlier about how there's some new processes with the new real estate team. Could you just give more color, or at least some of the things you think will be a bigger driver, and then any update on construction costs, especially in the tariffs and everything?
Yeah, I think part of it may just be a mindset around risk. I'll just give you one tangible example. We have a lot of permitting requirements when you build a new store, and some of the core markets we're in, the municipalities, may have some restrictions they place or they may have some additional requirements. And when you think about the modular building that we use for both the 1,400 square foot store and the 2,800 square foot store, that might require some modest changes to that building. And where in the past we may have wanted to get all the permitting requirements fully identified before that modular building was started, you know, we recognize, you know, maybe we should just go ahead and get that particular modular building started, knowing that we may have a few thousand dollars worth of adjustments to make in the field. But if it carves six months out of the cycle time because of the permitting, that's a risk that we feel comfortable taking. So that's a very tangible example. There are many others where the teams identified some approach to risk and trade-offs that we feel are appropriate to make.
And one other example I would mention just with the NTI openings, we have begun enacting a fuel dispenser stress test procedure with all our NTIs to try to discover and correct fuel flow issues before the store opens because we have had in the past several instances of dispensers failing at open or shortly after. And when you think about that, that's going to impact the fuel sales. It will likely impact inside store sales because customers will get frustrated and leave. We're obviously not making a great impression on that customer. So it does impact that overall ramp at the store. So with this new process, we will catch those things before the stores open and set those stores up for greater success from the beginning.
Jake, one last point on that. And then, as Mindy and Andrew mentioned, our new stores are working. We're doing a lot of work to drive that 18% improvement in EBITDA versus the chain. But the team is maniacal about building the pipeline. It's really a math issue. To have good stores, you have to have good stores in the pipeline. And our pipeline now across the enterprise is around 250 stores, everything from site selection to negotiation. But it's a funnel. So we're actively building that funnel. James Rattling Leafs, More great stores can pop out on the other side, so that work is underway, we feel great about the outcomes once they're launched and we're working to make sure they do ramp up fast we just got to continue to build that pipeline.
Thank you.
For any additional questions, please press star one our next question comes from Bobby Griffin from Raymond James please go ahead, your line is open.
Bobby Griffin from Raymond James, Good morning bye thanks for taking my questions. I guess, Andrew, my first question is more kind of a high level Murphy's position with an industry question. You know, our administration that we have now, particularly the president, has been pretty firm on wanting low oil, low gas environment. And let's just say he gets that and we are in kind of a longer term, low gas price, low oil price environment. What does that do for Murphy's and how Murphy's is positioned in that? Does that change the long-term dynamics of this product, PS&W supply margin? Anything around that, I'd be curious, just some thoughts.
Yeah, look, I mean, it's easy for any leader to say this is what they want, and then what do you get? And then certainly there's leaders in other countries that depend on very high oil prices to sustain their social economy as well. And, you know, countries in the Middle East that have a pretty significant impact on what the price accrued will be. So let's just set that aside and say, you know, what happens in a low price environment? It's what we've always said happens, right? Customers have a little bit more in their pocketbook. It's still a non-discretionary product. They have more money left over to spend in other categories. We're building bigger stores and raising and rebuilding stores that have more offers that cater to those customers. And so as you continue to see, the center store is an area of growth for us. But customers do make trade-off on the margin. The other thing is that you've got to say, okay, is it a low oil price environment in a booming economy, or is it a low oil price economy and we're in a recession, right? Or you're continuing to see high inflation in non fuel categories where the consumer is pinched. So I think you really have to think about the totality of the environment, the condition of the consumer, the other trade offs that they're making. But as we've always said, in a lower price environment, there will be some consumers on the margin that are going to pick convenience over absolute price. As we've also said, our loyalty program provides stickiness that we didn't have, say, in 2015, 16, and 17. And as we've continued to demonstrate, we are giving back to the customer some portion of the higher margins that we continue to see. And that additional price benefit continues to make our offer extremely relevant to all those consumers. And fortunately, as we've noted, there are more customers that continue to live paycheck to paycheck that trade down into MRF USA. So, you know, versus some past low price environments, I think some of the conditions are a little bit different and we're certainly better positioned to compete in that environment versus, say, 10 years ago or 20 years ago.
Okay. That's helpful. And then secondly for me, just back to inside the store, you know, we saw that based on your April commentary, you saw gallons get a lot better than what some of the impacts probably took away from gallons in 1Q. But you did mention, you know, not as much of an improvement yet in the in-store side, the merchandise, nicotine and non-nicotine. Why do you think that's the case? I mean, gallons bounce back implies the traffic kind of came back pretty heavily once we got by the, you know, the weather impact and the leap day. What do you think was the delay that we're seeing on the recovery inside the store?
So it's just the promotional cycle, especially on the nicotine side. I think that's a driver there that we're a destination. When you ask consumers, you know, what's your one main reason for coming to Murph USA? It's going to be value on fuel. It's going to be value on and sometimes on the margin, the promotional activities in that space, it is a traffic driver into the store. I think the categories that are performing well continue to perform well, and we're seeing higher year-over-year results in those categories.
Thank you. I appreciate the details. Best of luck here in the second quarter. That's great. Thank you.
We have no further questions. I'll turn the call back over to Andrew Clyde for closing remarks.
Great. Well, we appreciate everyone joining today. And as we kind of laid out the factors to our business and some of the temporal and cyclical drivers, we remain focused on the structural advantages, both as a function of what the industry is doing, but also the structural capabilities that we're putting in place to allow us to differentiate ourselves in this environment. So we'll look forward to follow up questions. later today, tomorrow, next week, and we'll stay tuned. Thank you.
This concludes today's conference call. Thank you for your participation. You may now disconnect.