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5/6/2025
Greetings and welcome to the National Storage Affiliates first quarter 2025 conference call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star zero on your telephone keypad. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr. George Hoagland, Vice President of Investor Relations for National Storage Affiliates. Thank you. You may begin.
We'd like to thank you for joining us today for the first quarter 2025 Earnings Conference Call of National Storage Affiliates Trust. On the line with me here today are NSA's President and CEO, Dave Kramer, and CFO, Brandon Tagashi. Following prepared remarks, management will accept questions from registered financial analysts. Please limit your questions to one question and one follow-up, and then return to the queue if you have more questions. In addition to the press release distributed yesterday afternoon, We furnished our supplemental package with additional detail on our results, which may be found in the investor relations section on our website at nsastorage.com. On today's call, management's prepared remarks and answers to your questions may contain forward-looking statements that are subject to risks and uncertainties and represent management's estimates as of today, May 6th, 2025. The company assumes no obligation to revise or update any forward-looking statement because of changing market conditions or other circumstances after the date of this conference call. The company cautions that actual results may differ materially from those projected in any forward-looking statement. For additional details concerning our forward-looking statements, please refer to our public filings with the SEC. We also encourage listeners to review the definitions and reconciliations of non-GAAP financial measures such as FFO, Core FFO, and Net Operating Income contained in the Supplemental Information Package available in the investor relations section on our website and in our SEC filings. I will now turn the call over to Dave.
Thanks, George, and thanks, everyone, for joining our call today. Our first quarter results were in line with our expectations, and we are pleased with the 130 basis points of sequential improvement in same-store revenue growth on a year-over-year basis. All but three of our reported same-store markets saw sequential improvement in the level of revenue growth, and two of our top three markets, Portland and Houston, inflected positive in the first quarter, giving us momentum into the spring leasing season. Street rates and contract rates have experienced sequential growth every month this year, which is encouraging. And although occupancy is a bit softer than expected, the rate growth is exceeding expectations, and we met our overall revenue goals. Our existing customer base remains healthy. We continue to be pleased with the success of our ECRI program. The length of stay remains above historical averages, and the bad debt expense remains within expected ranges. Now that we've completed the pro transition, we are laser focused on operations and realizing the benefits from the consolidated operating platforms and upgraded marketing and pricing tools. The benefits are manifesting themselves in better search rankings to drive customers into the top of the funnel, enhanced pricing algorithms to optimize rate decisions, and the use of AI to optimize call flows and staffing hours. These improvements are reflected in our sequential contract rate growth and declines in personnel expenses. We are in the early stages of showing improvement and are building momentum. In fact, moving contract rates in April increased approximately 5% in the first quarter levels. Meanwhile, occupancy increased 20 basis points in April to finish the month at 83.8% occupied. In markets where we're further along in implementing these strategies, you can see the benefits. Portland is a great example of a market where we have some runway behind us and a track record of implementing our strategies and the benefits are showing. We continue to optimize our marketing and revenue management efforts, leading to better results. We've been very successful with our pricing and ECR program. Combined with the benefits of easing supply, Portland is now one of our top performers, delivering positive revenue growth in the quarter. Houston is also experiencing similar trends and generated 2.2% revenue growth in the quarter. Moving to the acquisitions environment, while there remains a steady flow of opportunities coming across our desk, with the broader economic and capital markets uncertainty, we remain disciplined. During the first quarter, we successfully closed on three assets, totaling approximately $14 million. We also sold two properties totaling $10 million. Proceeds from asset sales will be used to pay down the revolver and fund future acquisitions. Our activity is picking up, and we expect to announce more transactions over the next few months. In summary, we believe we've found a trough in fundamentals. We're encouraged by the trajectory of contract rents, and the new supply outlook is improving. While there is plenty of noise around tariffs and economic uncertainty, so far there's been no direct impact on our business. And I will remind all of you that the self-storage sector has proven to be resilient to various operating environments. Lastly, there's still significant investor interest in the self-storage sector, as demonstrated by the recent successful IPO of our newest public peer, SmartStop Self-Storage. I'd like to formally welcome Michael Schwartz and his team to the club. And I'll turn the call over to Brandon to discuss our financial results.
Thank you, Dave. Yesterday afternoon, we reported core FFO per share of 54 cents for the first quarter, a 10% decline from the prior year period. due primarily to a decrease in same-store NOI and an increase in interest expense. For the quarter, same-store revenues declined 3%, driven by lower average occupancy of 190 basis points and a year-over-year decrease in average revenue per square foot of 1%. Spend growth was 3.7% in the first quarter. The main drivers of growth were marketing, R&M, and utilities, partially offset by a decrease in personnel costs. We expect marketing to remain elevated in the near term, given the competitive environment, whereas R&M was higher largely due to severe winter storms during the quarter, which resulted in outsized snow removal costs. Without such impact, our OpEx growth would have been below 3%. These revenue and OpEx results led to same-store NOI growth of negative 5.7%, also a sequential improvement from last quarter, which we expect to continue as we progress throughout the year. Also impacting the quarter was interest expense, which was $1 million higher due to the maturity of a swap in the beginning of February that fixed the rate on $225 million of our revolver balance at just under 3%. Upon swap maturity, the notional amount was then subject to the spot rate, which was approximately 275 basis points higher. This resulted in a one-penny drag on the quarter's results. Now, speaking to the balance sheet. We have no maturities in 2025, and our current revolver balance is $444 million, giving us approximately $500 million of availability. As Dave referenced earlier, we expect the immediate use of near-term asset sale proceeds will pay down the revolver, which, in combination with improving fundamentals, will help to bring leverage down. Net debt to EBITDA was 6.9 times at quarter end, and as I discussed on our call last quarter, the recent trough in year-over-year same-store growth along with the first quarter being seasonally the weakest, put additional pressure on that metric. We expect to be in the six to six and a half range by the back half of the year. Now, I'll conclude our opening remarks with a few comments about our reporting package. We added some new disclosure in our supplemental this quarter. At the bottom of Schedule 7, we've provided contract rent per square foot on in-place customers and on move-ins and move-outs to provide better clarity on fundamentals and assist with modeling. With regard to guidance, it is still early in the spring leasing season, and thus our assumptions are unchanged and are detailed in the earnings release. I'll remind everyone that the midpoint assumes a moderately better spring leasing season than last year, characterized by improving pricing power and occupancy through the summer months. The high end of our guidance range assumes a better than average spring leasing season, fueled by a recovery in the housing market. A low-end incorporates no material improvement in the housing market with muted seasonality and pricing power. Thanks again for joining our call today. Let's now turn it back to the operator to take your questions. Operator?
Thank you. At this time, we'll be conducting a question and answer session. If you'd like to ask a question, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue. You may press star 2 if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. In order to allow for as many questions as possible, we ask that you each keep to one question and one follow-up. Thank you. Our first question comes from the line of Eric Wolf with Citi. Please proceed with your question.
Hey, thanks for taking my questions. I think you said that contract rates increased 5% from March and Occam City was up 20 basis points. So I was hoping you could just put that increase into perspective. Is that a very good April, normal April? And then how much were contract rates up year over year?
Eric, thanks for the question. I appreciate you joining the call today. Sequentially, we have seen improvement. in our rate scheme throughout really the entire year. We've seen street rate improvements sequentially from January through April and into May. We did see contract rate improvement from January through April and into May as well. And so from our seat, as we look to really maximize revenue and really work on all of the tools available from occupancy to rate growth to marketing spend, we were pleased with the progress we made around contract rates And if you notice in our new schedule, we actually provided in-place customer rate growth and move-in rate growth. And you can see we improved move-in rates sequentially throughout the first quarter and into April. And our move-in rates actually inflected positive in March, stayed positive in April, and improved in April, and improved again in May. And so we've had really good success around the rate program for the first part of the year. And as we planned it, that's what we were really looking to do to try to drive more storage revenue and maximize the in-place customers through the ECRI program and maximize the new move-ins that we were getting with improved street rates and really focused on that.
That's helpful. And you've talked about seeing better revenue and, I guess, margin opportunities for the pro properties that you brought onto your platform. I think you previously said there was like a 260 basis point occupancy gap that you could maybe close by the end of the summer, but maybe you're just getting a little bit more from right now. Could you just talk about where you are in the process of sort of achieving those revenue synergies?
Yeah, good question. You know, really the transition took place really the third and fourth quarter of last year. The majority of it taking place really in the mid parts of that third and fourth quarter. And so as you think about rebranding stores, moving stores to a new domain named NSAstorage.com, having consolidated pricing and consolidated marketing efforts, we're really starting to see the transition take place, and the team is really starting to see some traction around having everything sit in one place, having a Google bid model that's in one place, having pricing in one place, marketing tools in one place. There was about a 250 to 300 basis point gap when we started the pro transition. We really didn't expect to close that gap until midsummer months. So I would tell you we're making good progress. We're happy with the rate growth in those portfolios. Occupancy, we're still working through, and we really look for the midsummer months to really get the traction around the marketing spend and the website to really implement the changes around that occupancy spread. Thank you. Thanks for joining.
Thank you. Our next question comes from the line of Samir Kunal with Bank of America. Please proceed with your question.
Good afternoon, everybody. Dave, maybe tagging along the prior question, just maybe talk about sort of the ramp up. I don't know if you can quantify kind of into the second half. I mean, you guys have done minus 3% in the first quarter for revenue growth. I would assume Second quarter will also be down from revenue growth perspective, but maybe quantify how much of a pickup we'll see kind of the back half and especially into the fourth quarter. Thanks.
Hey, Samir, this is Brandon. I'll jump in on it. So as Dave said, you know, the revenue number for same store was in line with expectations. We hit our goal for the first quarter there. You may recall in February when we introduced guidance, I said we would start the year on same store NOI growth in the mid single digits negative. So slightly worse maybe than expectations really due to the OpEx items that I mentioned. You know, if we didn't have some of the winter storm impact on snow removal as well as utilities, then I think we would have been closer to that negative five flat on the NOI number. But you're right, the trajectory and the pace of the growth and the continued sequential improvement is definitely implied in all the ranges of our full year guidance. You are also correct that we still expect to be negative for the second quarter on both revenue and NOI year over year. And then, you know, we didn't get real specific because there's a lot of different things that have yet to play out, but we said at some point in the back half that it would reflect positive on revenue, and then eventually NOI follows by the end of the year. When exactly that happens, that's the million-dollar question, right? And I think that's what, you know, we're so early in the season, we're only starting to see the early remnants of kind of what the leasing season holds for us.
And I guess just a follow-up is I know you guys have talked about sort of this month-to-month improvement you're seeing. I guess how much of that is really just sort of return to seasonality versus kind of improvements in demand, right, at this point? Thanks.
Yeah, good question. I think I'd answer it on a couple of fronts. Certainly seasonality starts to come into play here. You certainly trough usually around that February month, and then you start to pick your way up into the spring leasing season. So Activity-wise, we're starting to see more customers at the top of the funnel, more search results, and seasonally it's starting to feel improved. But I would also tell you we really have had good success really starting in the back half, really the last couple months of last year around street rate improvement, November and December, have carried that street rate improvement all the way through you know, the first quarter into April and May, that's not typical. Typical street rates don't increase like in January and February and March. And so we've had good success around street rate improvement, which led to move-in rate improvement. And then our ECRI program has remained very productive, and we've had good results around the ECRI program. So I think we're ahead of schedule on what we thought we would be on rate. Occupancy, you know, the supply and demand pictures haven't really changed much. There's a lot of Uncertainty, I think, still around with economic conditions and interest rates and mobility around the country. We did see a tick up in April in occupancy. We've seen a tick up in May so far in occupancy, but both rental volume and move out volume are muted compared to last year. They're below last year. I would also add to that, last year we did grow occupancy, but what we didn't grow was revenue. We did not grow storage revenue in the first four months of last year. This year we've grown sequentially storage revenue. really in the months of March, April, and now into May. And so while the occupancy may not have picked up as strong as it did last year, our revenue has picked up stronger than what it was last year.
Thank you. That's it for me. Thanks, Mayor.
Thank you. Our next question comes from the line of Michael Goldsmith with UBS. Please proceed with your question.
Good afternoon. Thanks a lot for taking my question. My first question is around the dynamics of street rates. You can see it seems like street rates have shown some improvement, but occupancy took a slight step back in the first quarter. So can you walk through the dynamics of your ability to push rent and then also bring people in and how you expect that to play out through the decreasing seasons?
Yeah, Michael, thanks for joining. Good question. Certainly, I would agree with you. We certainly had good success around improving street rates, which led to improved move-in rates. And all of that with the ECI program led to improved contract rates sequentially for the last four or five months. So we're very pleased with the progress there. The occupancy number, you know, obviously we're working hard on marketing spend. We're working on top of the funnel. The programs that we implemented with that transition have been in a single platform. We're starting to see some traction. So we're seeing improved velocity at the top of the funnel, but I would also say that from an expectation of the spring, you know, nothing's really changed a lot around some of the transitory factors that is going to help us drive additional occupancy at the top. So the team has done a really good job balancing revenue, and that's what we're trying to solve for. And so while we'd like to see more occupancy, the more we get better rate improvement, the less pressure we have on the occupancy number. And so I think we're trying to balance all of those things as we go through the spring season.
Got it. Thanks for that, Dave. And as a follow-up, you're expecting some acquisitions and some dispositions this year. Just, you know, can you give us a little bit of an update on the transaction market? You know, where are you looking to buy at? Where are the properties, you know, what cap rates are you looking to sell at? And just, you know, has there been any change in the transaction market, you know, over the last month?
Yeah, good question. As we talked last quarter, transaction market, we're seeing deal flow come across our desk. We're being patient and trying to match deals with our cost of capital and where we think it fits a good market where we can add and improve our operational efficiencies and our densities. And I think the team has done a good job and we've underwritten a lot of properties, but we're, again, being very patient on where we pick our spots. We have Good capital available to our JVs, and our JV partner has been very active with us looking at deals, and so we're pleased there. I think on the disposition front, we've been very active there. I think we're making good progress there. I think we'll have some material movement on our dispositions. You remember we got into about 200 million dispositions this year, and the team has worked hard, and we've got some good line of sight on product that we will be in the disposition pipeline, and we'll talk more about that, I think, after we get through the second quarter. But I'd say progress on that front. Back to the acquisition side, acquisitions are lumpy. I mean, we're seeing deals and we're underwriting deals. I think we're just being patient on where we pick our spots to buy properties.
Thank you very much. Good luck in the second quarter. Thanks, Michael.
Thank you. Our next question comes from the line of Juan Sanabria with BMO Capital Markets. Please proceed with your question.
Hi, this is Robin Haneland, sitting in for Juan. With occupancy a little weaker in the first quarter here, what occupancy assumptions are you baking into guidance? And your guidance expectations had a high-end assumption for a housing recovery. Just curious if you have seen any markets with any signs of this yet in the early leasing season?
Yeah, Robin, so I refer you back to what we talked about in the of February when we introduced guidance. We talked about last year the same store pool seeing occupancy from bottom to top get about 140 basis points of increase. And we did talk about the midpoint of our guide having baked in something that was greater than that, right? Something closer to what you historically see up to 250 basis points, for example. As these first four months have played out, and as you heard Dave remark on already, there's always some jockeying between rate and occupancy, right? And so I don't have like updated numbers to pinpoint you to that specifically at set points in our range. But that being said, in the guide is definitely an expectation and a requirement that we have demand that is, like I said in the opening remarks, moderately better than last year. Okay. In terms of your question about markets and housing and what we're seeing, what I can tell you is we're pleased with what we're seeing from a demand perspective in the markets where you would expect it at this point in the year, whether that's housing-related, other movements in households, college season activity in our markets that are a little more dependent on that type of rental season. And so that's all encouraging, but I'd also qualify it with it's very early still.
Thank you. And on the pro-internalization, can you maybe just help us quantify the operating expense savings that are possible there? And more generally, will we see additional benefits throughout 2025, or is most of the potential upside already flowing for numbers?
Yeah, I'll take that one as well, Robin. So on the pro-internalization, there's a few different things to highlight and refresh you on. One is certainly on GNA, you know, that was a clear-cut benefit that we started to realize some of that in the back half of last year. You can see it on the year-over-year face P&L numbers, close to $2.5 million of savings. You know, we lapped that comp in Q3 of this year, so we've already effectively realized half of that 12-month benefit in 2024, and we'll get the other half here in 2025. There was some tenant insurance economics that we started to realize from day one. of the pro-internalization effective date last July 1. So that's kind of been a good run rate these last couple quarters, including the first quarter of this year. And then at the property level, you know, the savings on personnel costs that I mentioned in my opening remarks on a year-over-year basis, you know, some of that was due to just the way we staffed the stores versus the way the pros previously managing those properties may have staffed them, the way we leveraged the call center. In lieu of some of those onsite staffing hours, the call center costs are in the marketing line item, so that's also part of the reason for the upward pressure on that marketing expense line item. I think we're at fairly good run rates, though, on a lot of that stuff that's really started to take place, as Dave said earlier, in the third and fourth quarters, and now we're kind of humming at a pretty good run rate.
Thank you. Our next question comes from the line of Michael Griffin. with Evercore ISI. Please proceed with your question.
Great, thanks. I'm wondering if you can give us some insights into how promotions or discounts are trending for new tenants. It seems like street rates continue to improve, but I imagine getting that new tenant in there I think is important to realize that ECRI increase a couple months later. So have you been holding firmer on those concessions? Are you trying to get people you know, into the facilities, you know, at the expense of maybe a higher concession rate? How should we think about that?
Good question, and thanks for joining. You know, I certainly think, you know, concessions are well within the ranges of our expectations and haven't jumped above historical levels. We have seen a little bit more increased use of the promotions within the last two or three months, and I think that is consistent with the fact that we are pushing street rates and repositioning ourselves in the market. And we've opened up the team to use a temporary discount versus really trying to use, you know, a lower rate and then bring that promotional rate up. And so certainly, you know, we're happy with what we're seeing as results there. None of the discounting probably would catch us outside of the boundaries where we think they should be. But, yes, I would agree we're seeing a little bit more promotional discount usage at the higher rate.
Thanks. Appreciate the context there. And then, you know, a helpful slide you have in your investor deck is just this one on, you know, kind of search engine optimization with the new NSAstorage.com and how you're seeing improved, you know, kind of rankings on Google searches. I'm just curious, you've done a good job of getting that rank up, but, you know, I just think about kind of Google searches, people probably usually click on, you know, at least the first three that pop up. So getting from call it that fifth or sixth slot relative to two to three, is that possible? And then if you drive more traffic that way, just walk us through maybe how possible it is to continue to increase that throughput within kind of search engine results and how that leads to demand.
Yeah, it's a great observation and it's very important to us. And To answer your question, it is possible, yes. And so there are several ways to achieve that. Obviously, where you work within Google My Business and how you work with your SEO functions, those are more of a, you know, particularly the SEO side of the house is more of a long-term, continued work effort, and you focus on all the things that help you allow the search engines to recognize your authority and how you're relevant and where your stores are positioned and what you're trying to get the message across. And so the team has been very, very busy with NSAstorage.com, making sure from an SEO perspective, we're doing all the work and that work just takes time. And so that's not as flashy. What we can do to impact that ranking and put ourselves in better position is around the paid search element. And you've seen us increase our paid search spend. We've having all of the stores and all of our brands on one domain name has certainly allowed us to be very efficient in use of that paid search. And so I think the team has done a really good job using that lever at this point in time and putting ourselves in a position where we're increasing our visibility scores and our visibility position. Now that we have our stores on NSA.com, all of them and all of the brands there, we have a little bit better visibility. We don't have year over year historical averages, but I can tell you top of the funnel wise, We've seen a significant improvement in how many customers are at the top of the funnel. From really, if you look at November, December timeframe till now, we're up about 25% of the amount of volume that's at the top of our funnel. Now, some of that is seasonal too, so you have to factor seasonality in that, but we are making strides. I think that's something that will give us improved performance as we continue through, not just this year, but years to come. And we really are focused on putting ourselves at the right time in that right search ranking, right? And that's also part of it as well with the right keywords. There's a lot of keywords you're focused on and a lot of things that we think transact better. So there's a lot to it, but we are making good progress.
Great. That's it for me. Thanks for the time. Thank you.
Thank you. Our next question comes from the line of Todd Thomas with KeyBank Capital Markets. Please proceed with your question.
Hi, thanks. Good afternoon. I just wanted to go back to the discussion around occupancy and rate. And I'm just curious if you could talk a little bit more about, you know, what specifically gave you confidence to raise rates during the quarter despite the softer occupancy trends that you saw early in the year. And does that mean that that you felt or your systems were indicating that lower rates would not have stimulated more demand than it did in the quarter? Is that the right read?
Yeah, Todd, thanks for joining. I think you're correct. As we modeled and forecast, we didn't think the benefit of a lower rate would drive enough customers through to get the net result we wanted. And so we repositioned ourselves in the market. I would also tell you coming out of third and fourth quarter last year, I think we were probably a little under on rate just because of the transition and some of the things we were doing around that pro transition. So that also allowed us to reset rate in November, December, and kind of reposition ourselves in the market. We're still competitive on rate. We're just in a better position. But, yes, I think, you know, that's part of the formula we're working on is, you know, what the lower rate drives and the amount of customer rentals and then how you can recover from that lower entry rate in the lifetime of the customer, the health of the customer, and the type of customer you attract with some of these rates when you're out there doing different rate programs. And so, again, thought the team did a good job understanding the data, understanding the data points, looking at the conversion rates, and positioned ourselves well to have a better entry rate that led to a better revenue result. Okay.
And then the change in occupancy. How did vacate activity trend during the quarter? Can you speak to vacate specifically and any change at all in vacate activity since the start of April?
No, vacates remain muted compared to last year on a year-over-year basis. I'd say the ratio of vacates versus move-ins has been very consistent. So move-ins have been down and vacates have also been less than last year. And so no real change there. And I think that also leads to one of the things we talked about is, you know, until some of this outside pressures around, you know, the supply-demand ratios change, we still have markets that have a lot of supply that need to be absorbed. And, you know, there's still some pieces in our sector and particularly for our portfolio where we're just not seeing as much customer activity. And so we're managing in the environment we're in.
All right. Thank you. Thank you.
Thank you. Our next question comes from the line of Salil Mehta with Green Street. Please proceed with your question.
Hi, guys. Good afternoon, and thanks for taking my question. I guess looking at the marketing spend numbers here, there seems to be a substantial increase year over year. I think it's about like 20%. Can you guys just kind of walk us through the decision to push this forward when we're seeing from the other REITs a significant pullback in this area and, you know, as new top of funnel demand continues to be sustained? And sorry if I missed this part earlier, but is this a run rate that we can expect for the rest of the year?
Yeah, thanks for joining. You know, I think we look at the marketing spend and the overall marketing cost as we would not deployed unless we thought we were getting results with it. And so for us, I think, you know, the year-over-year increases is where we started and a starting point from a year ago in previous years. And then also consolidation to a domain name where we can really deploy, particularly on the paid search side and some of the things we're doing around some of the other marketing efforts to really make sure that we get the brand authority and the search engine rankings that we want. And so comparing us to the peer group, I don't know that we were starting at the same point year over year basis. And so I think for us, it might look a little bit elevated where theirs might be a little more, you know, maybe year over year flat, but it's also where we started from and what we're working on. So to summarize, we're spending it. We think we're getting the right amount of lift and the right amount of top of the funnel activity and the right amount of customer conversions. and we will continue to use that tool as long as it's effective. Run rate, I think the run rate's probably similar for the rest of the year, provided we get the, you know, again, it's a tool. We'll use it where it's appropriate, and if we can cut back on it and still get the results we want, we will. If we want to spend more and we get the results we want, we'll spend more. It should allude to revenue. That was the key to that.
Yeah, and the growth rate year over year, the 20% that we saw in Q1, That was within expectations and I think that growth rate is the right type of growth rate year over year to expect throughout the year.
Great, thanks. That's it for me. Thank you. Thank you.
Thank you. Our next question comes from the line of Ronald Camden with Morgan Stanley. Please proceed with your question.
Hey, just two quick ones. Just going back to the occupancy comment. about some of the decel. Obviously, you're solving for revenue, total revenue here, but just curious on the move outs, is there any sort of common themes or threads? And the question really is like, how do you guys get comfortable that, you know, the product is still at the right affordability in the markets? How do you get comfortable that, you know, that risk is mitigated?
Yeah, Ron, thanks for joining. You know, I think, you know, we study all the customers that move out. We looked at length of stay. We looked at where they were positioned in the rate compared to entry rate of replacement customer to where they were at with our ECRI program and how they were along in their life cycle. I would tell you from a move-out perspective, we have not seen any change in behaviors. You know, we've certainly had debt is in check, payment activity is where we want it to be. And so from a consumer point, I don't think there's anything from an affordability, the way we're attracting new customers or the way we're working through their life cycle that's really changed. And so I don't think there's anything really to report on the move outs that's any different than where we've been over the last six, eight, 12, 18 months.
Helpful. My second question is just, you know, appreciate the additional disclosures on Schedule 7. I guess when I look at the in-place customer I guess they're paying $1,460, so I'll call it $146 on a 10x10. How are we supposed to interpret the year-over-year change? Is that just purely due to the spread of move-ins and move-outs, or is there a change in ECRIs as well? How do we think about that year-over-year change? Thanks.
I think you touched on a couple points there. We're certainly, as we continue to work on asking rent and new move-in rate, we're seeing improvements there, and then the strength of the ECRI program. I think we continue to find better success in our ECRI program than we probably historically have, and we see continued runway with that piece of it. I think as we think about it, that's the area we're really trying to work on, With the amount of move-ins we're getting, we've seen significant improvement. I mean, if you look at the April numbers versus where we finished, you know, Q1, I mean, our move-ins were up to $10.38, coming out of a $9.89 for the quarter average. You know, in-place customers are at $14.70 versus an average of $14.64. So we continue to see strength and improvement as we go into the spring season here. Helpful. That's it for me. Thanks. Thank you.
Thank you. Our next question comes from the line of Ravi Vaidya with Mizuho Securities. Please proceed with your question.
Hi there. I hope you guys are doing well. I wanted to follow up on transactions here. With some pretty active capital recycling forecasted here in the guide, is this an opportunity to maybe trim some exposure to a few markets and maybe increase to a few others? How are you guys thinking about that?
Yeah, thanks for joining. And I think you're right on your observation. We certainly approach the printing of the portfolio, looking at how we can look at markets, our ability to grow in markets, the quality of asset. We had a market. We really try to tie it to operational efficiencies and make sure that we can really work on margins within markets. And so you're going to see us exit as we start to work through the second quarter. We're going to see some dispositions where we're leaving markets where we had a single asset. And I think we're going to have a a couple states that we also leave as well because we only had one asset in the state. So really looking at the portfolio, asking ourselves both sides, where do we want to operate? And if we don't think we can find the economies we want long-term, we'll look to exit those markets. And that could be from market health to ability to purchase properties to strength to what we already own there. And then as we continue to expand and recycle that capital, we are definitely looking to improve our position, improve our portfolio, and improve our operational efficiencies.
Got it. That's helpful. One more here. What are some of the current demand drivers for self-storage right now? Being your portfolio, having an outsized exposure to homeowners and being more sensitive to home sales, where are you really seeing the growth from and demand from as we enter the peak leasing season here? Okay.
Yeah, there's lots of drivers. I mean, we've talked about them, you know, from, you know, people who transition and transition and creates need and we're a needs-based business. And so that could be anything from small businesses to small commercial operators, working your way through, you know, people who run a landscaping company or a plumber or whatever they use this for their storage of their tools and their equipment. Plus they also use it as a small distribution point for that product. So there's, you know, a robust... amount of small consumers that use our product because we're well located and we're certainly affordable for them to use this as a small warehouse. You work in your way to the residential side, there's a lot of varieties there for just people who need additional space because they live in an apartment and they store seasonal items there, they store their bikes there, they store stuff that doesn't fit in their apartments, all the way through people who are using their home for a home office now and they're storing the furniture that they took out of that home office, or if they put a home gym in, they've taken furniture out and they just use us because we're very affordable and very convenient. I think the pressure is we continue to feel a little bit more in our portfolio and it's because of our exposure a little bit more to the suburban and Sunbelt markets is this lack of transition due to existing home sales and new home sales. And that's just missing in the sector because it's, you know, we're at all time existing home sale lows. and that piece is missing. It's just a piece that's missing, but for us, it is a piece where we think we're missing some occupancy in our portfolio because of the lack of transition. We think that puts us in a position when the housing market does start to bounce off of its bottoms and start to reignite. We're well positioned to take advantage of that, but at this point in time, we're just using all the other demand factors that want our product and making sure we're visible and we're affordable and able to take advantage of the consumers that need us.
I appreciate it. Thank you.
Thank you.
Thank you. Our next question comes from the line of Omotayo Okasanya with Deutsche Bank. Please proceed with your question.
Hi, yes. Good afternoon, everyone. A couple of times in the commentary, I've kind of suggested that fundamentals may be troughing, but yet we still have this backdrop of a very tough housing market. So I guess I'm trying to reconcile those two things. So Dave, if you could just kind of help me a little bit with reconciling those two things and why you have such conviction that fundamentals may have troughed and you have this kind of better earnings growth profile as the year progresses.
Yeah, hey, thanks for joining, and good point, good observation. I think as we look at where we're positioned, the amount of supply we're absorbing, the amount of new supply that is coming, and, you know, this is pure levels around the demands for our needs-based business. We don't think the housing market's going to get worse. We don't think, you know, as you look at the markets we study, we had two of our largest markets inflect positive, Houston and Portland. We just see strength around the consumer, how long they're staying, the strength of the ECRI program, and then what we're starting to see around Google searches, around the top of the funnel activity. It just appears to us that we think we've come through the worst of it, and we started to see it really as we got the pro-transition completed. That puts us in a better position to be more operationally productive, which is, you know, helpful to us. And then also I would probably weave in there the fundamental back look at the comps. I mean, we've had really, as you look at the back half of the year and why we think the back half of the year is going to ramp up for us. We had a transition going on last year. We had a lot of things on our plate that were moving around. We now have better technology. We have a team that's focused on execution and we have easier comps as you go through the rest of this year. So that's, I think, how I would frame it up for you and the fact that we think we have dropped and we're heading in an upwards direction.
That's helpful. And then as it pertains to marketing, could you just kind of give us a general sense of what's happening in regards to like, you know, ad rates, search rates, and kind of what the search engines are kind of doing on that front?
Yeah, you know, we just had statistical data from Google from a couple different sources. You already had some for us, and then we had our own Google data where we are seeing an increase in consumers shopping for self-storage services. So different types of keywords that Google's tracking. We saw an improvement in February and a pretty significant spike in March. And so if you look at folks out looking for, you know, self-storage, we did see a definite change in the amount of people searching for the product. You know, we're working very hard with our tools, and as we develop better tools and newer tools that we have today, we're making sure that we're appropriately spending and giving ourselves the right visible position so that we're around the keywords at the time we want to be around the keywords, and positioning ourselves with our stores in the market so that we can have success. But right now, the activity at our top of the funnel has increased, which is encouraging, and we're also seeing search engines tell us that there are more people shopping for self-storage. Thank you. Thank you.
Thank you. Our next question comes from the line of Nathan Guel with Baird. Please proceed with your question.
Hey, good afternoon, guys. Can you talk about which markets are performing better or worse than expectations so far this year?
Yeah, I think we've hit on them, Nathan. I mean, certainly the Portland and Houston markets we talked about. We've got a couple others across the reported MSAs in Schedule 6, you know, that have been positive and continue to be positive. As Dave mentioned in his opening remarks, you know, all but three of them sequentially improved, you know, in terms of the year-over-year performance. So, you know, broadly, as we said, portfolio performed in line. No major surprises one way or the other, but I think the ones that we've remarked on already have probably been, you know, the ones that have had a little bit of modest upside surprise.
Got it. And do you expect Taras to have an impact on some of your tenants that may use storage for their small businesses?
They certainly could. We have not had any, you know, experience around that or had anybody actually call it out to us. You know, I think we're early in the game yet and, you know, too soon to tell. But, you know, again, I think I'll leave it at that, probably too soon to tell. We just haven't heard anything yet.
Great. Thank you.
Thank you.
Thank you. Ladies and gentlemen, that concludes our question and answer session. I'll turn the floor back to Mr. Hoagland for any final comments.
Well, thank you all for joining our call today. We appreciate your continued interest in NSA. We look forward to seeing many of you at the REIT week conference in June. And in the meantime, we will look forward to the Warriors Nuggets Western Conference finals.
Thank you. This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation.