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PVH Corp.

Q22023

8/30/2023

speaker
Operator
Conference Operator

Good morning, everyone, and welcome to today's PVH second quarter 2023 earnings conference call. At this time, all participants are in a listen-only mode. Later, you will have an opportunity to ask questions during the question and answer session. You may register to ask a question at any time by pressing the star and one keys on your telephone keypad. Please note this call will be recorded and that I will be standing by should you need any assistance. It is now my pleasure to turn today's call over to Cheryl Freeman, Senior Vice President of Investor Relations. Please go ahead.

speaker
Cheryl Freeman
Senior Vice President of Investor Relations

Thank you, Operator. Good morning, everyone, and welcome to the PVH Corp. Second Quarter 2023 Earnings Conference Call. Leading the call today will be Stefan Larson, Chief Executive Officer, and Zach Coghlan, Chief Financial Officer. This webcast and conference call is being recorded on behalf of PVH and consists of copyrighted materials. It may not be recorded, rebroadcast, or otherwise transmitted without PVH's written permission. Your participation constitutes your consent to having anything you say appear on any transcript or replay of this call. The information to be discussed includes forward-looking statements that reflect PVH's view as of August 30, 2023, of future events and financial performance. These statements are subject to risks and uncertainties indicated in the company's SEC filings and the safe harbor statement included in the press release that is the subject of this call. These include PVH's right to change its strategies, objectives, expectations, and intention, and the company's ability to realize anticipated benefits and savings from divestitures, restructurings, and similar plans, such as the Planned Cost Efficiency Action announced in August 2022 and its 2021 sale of assets of and exit from its Heritage Brands business to focus on its Calvin Klein and Tommy Hilfiger businesses. PVH does not undertake any obligation to update publicly any forward-looking statement including without limitation any estimates regarding revenue or earnings. Generally, the financial information and projections to be discussed will be on a non-GAAP basis as defined under SEC rules. Reconciliations to GAAP amounts are included in PVH's second quarter 2023 earnings release, which can be found on www.pvh.com and in the company's current report on Form 8K furnished to the SEC in connection with the release. At this time, I am pleased to turn the call over to Stefan Larson.

speaker
Stefan Larson
Chief Executive Officer

Thank you, Cheryl, and good morning, everyone, and thank you for joining our call today. For the second quarter, we delivered another strong performance. We grew revenue by 4% on a reported basis and 2% in constant currency, and we beat expectations on our bottom line on a non-gap basis, driven by our disciplined execution of the PVH Plus plan, our long-term brand-building growth plan. In the quarter, we again drove double-digit growth in our direct-to-consumer businesses, with double-digit increases in both our stores and in our own and operated e-commerce, which are the channels where we are able to impact the shopping experience the fastest. Our D2C business will increasingly create a halo for our brands that benefit the entire marketplace, and we are excited about the accelerated momentum we are building there. Looking ahead, we're increasing our full-year outlook for our non-gap EPS guidance based on the confidence we have in our ability to execute the PVH Plus plan in the back half of the year. By focusing on what we can control, for the full year 2023, we remain well-positioned to deliver solid top-line growth in addition to double-digit EPS growth. We have strong conviction in the long-term potential of our brands and business, And one of the ways we show it is through our share buybacks. In just the second quarter alone, we completed 200 million in buybacks, which was our initial plan for the fall year. We are now planning to increase our buybacks for a total of up to 400 million for the fall year. Independent of the macroclimate, the PVH Plus plan, combined with our strong ability to execute, will enable us to drive profitable, long-term brand accretive growth and geared towards our vision to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and make PVH one of the highest performing brand groups in our sector. Each of the five key growth drivers of our PVH Plus plan plays an important role on its own. And when we make them play all together, which we increasingly do, we create something really powerful. Let me bring this to life across both brands with a few examples of how we are activating our consumer-facing growth drivers to win with product, win with consumer engagement, and win in the digitally-led marketplace. First, within Tommy, the team is doing a lot of exciting work around our talent amplification, which is starting to create a flywheel effect across product and consumer engagement, all the way through commercial impact. For Q2, the team connected our most iconic Tommy products, like the Polo shirt, the Oxford shirt, and the chinos, with a network of the most influential talent, and some of the spring and summer's biggest cultural events, ranging from New York Fashion Week to Formula One Grand Prix's around the world, to really cut through in the marketplace. One example where the team executed this really well was with a focused activation with talent who wore our iconic Oxford shirts. styled in their unique way at the Tommy New York Fashion Week dinner and Formula One Grand Prix in Miami. And they then engaged their own audiences through personal and authentic social content, which in turn drove significant engagement on our channels and ultimately drove traffic into our stores and e-commerce. And through the network effect of this initiative, the brand drove triple-digit increases in sales of the Oxford shirt, which were up nearly 170% in the week following our campaign. In parallel to this, our talent partnerships continue to gain momentum in the quarter. As part of the launch of our Mercedes-AMG Formula One and Awake collaboration, we rolled out dedicated activations across Europe and the U.S., including a launch event in Miami with super talent like Lewis Hamilton. In addition, retail activations were held across Europe, with personal appearances by George Russell in Budapest and Lewis Hamilton in Milan. Approximately 70% of Mercedes-AMG Formula One fans named the Tommy Hilfiger-Way collaboration as the most exciting and memorable partner content of the weekend, with half of fans highlighting they're much more likely to consider purchasing Tommy Hilfiger as a result of seeing the collaboration. And to cap it off, With super relevant timing, we are leveraging the sport's rising popularity to connect on new levels with our consumers, boosted by Netflix's Drive to Survive and our recently announced Formula One film sponsorship featuring Brad Pitt and Damson Idris. So what you can see here from these Tommy examples is how we leverage the unique strength of our iconic Tommy brand, combined with very engaged long-term ambassadors who love the brand. Then we supercharged everything by connecting it all to culturally relevant global events to really cut through in the marketplace. This is a systematic and repeatable approach that we are only just in the beginning to tap into. So looking ahead, we will continue to build out this work, starting with Tommy's fall campaign, which is right now underway, featuring seasonally relevant key categories and iconic American families. Let me now share a few Calvin Klein examples. The Calvin Klein brand is continuing to generate historically high levels of impact and engagement with our consumers in all key global markets, propelled by our strategy of launching cut-through campaigns and igniting the talent engine. And in May, the brand launched a highly successful collaboration with Jenny Kim, sold through globally within days. And they also launched an exciting partnership with some of the world's most iconic female athletes ahead of the much-viewed World Cup. Across the quarter, this strategy generated significant PR and social reach. Specifically in Q2, the Calvin Klein influencer engine was ignited by brand ambassadors including Jenny Kim, Kendall Jenner, John Cook, Kid Cudi, and more. These digital first campaign initiatives drove a stunning growth 828 million social impressions and 770 million PR impressions, both up significantly versus last year. Calvin added 1.7 million new followers to Instagram and now has well over one and a half million followers on TikTok. The brand recently launched its fall 2023 campaign, highlighting iconic underwear, denim, and in the first time in many years, more refined sportswear products that we know our Calvin Klein consumers really love. When looking specifically at Calvin product progress, and we have a lot of progress coming there, as we focus on winning with the best product in the market, our teams have created the best global hero products for men's and women's that will be consistent across global assortments, which together with Core Essentials will account for 20% of the SKUs and a much bigger share of the total sales from the fall 24 season and onwards. We're also accelerating innovation within our core product categories. For example, in underwear, we're bringing new fabrication platforms and performance elements into established programs such as the iconic modern cotton. Just like in the example from Tommy, Calvin is fueling a very strong product category focus, creating the best hero products in the market, then engaging their long term talent partnerships and combining both to cut through in the marketplace. In parallel to improving the consumer facing growth drivers, we're also committed to develop a demand and data driven supply chain for both brands and we're making significant progress here. Our supply chain improvements continue to accelerate and will provide us with drastically improved inventory to sales ratio over the coming years. with much higher on-time and accuracy in deliveries, shorter transportation lead times, more responsive production models, and more data-driven planning tools across our supply chain, we're now targeting a 25% decrease of our inventory levels as percent of sales. This decrease will be accomplished progressively as we move through the balance of this year and throughout 2024. And the exciting part with this is that we will be able to do this while at the same time improving product availability for our consumers across channels and geographies. Importantly, this will significantly improve our ability to match inventory to demand, one of the highest value drivers in our business. There are several additional positive outcomes of this, including improving our cash flow and capital employed ratio from a financial perspective. and even more importantly, reduce the pressure and operational cost of our logistics infrastructure. Lastly, as we are investing to fuel growth, we remain focused on driving cost efficiencies, enabling us to reinvest in the key growth drivers I just took you all through. During the quarter, we took the concrete actions we had previously shared in right-sizing our organization to simplify how we work, allow us to get even closer to the consumer, and increase speed in our decision-making. Now, turning to our regional performance and how we are connecting our brands and executing the PVH Plus plan across each region. Let me start with Europe. We continue to intensify our execution of the PVH Plus plan to further strengthen our market position in the region. For the second quarter, we delivered high single-digit year-over-year growth on a reported basis, and low single-digit growth in euros. Our European business is now nearly 30% larger than pre-pandemic levels in euros. For the quarter, we drove strong performance in our direct-to-consumer business, where we continue to focus our efforts around elevating the consumer experience. For Tommy, through our hero product focus, we drove success in our key categories, like the shirt category. which was tied to impactful summer marketing programs around key essentials. We also continue to reinforce our key product categories by leaning into our top performers, such as the 1985 program. And at the same time, continuously evolving our essential product programs across men's, women's, and kids. And for Calvin in Europe, we are further sharpening our hero product focus and exciting with newness across categories. We're deepening our hero product offer and lifestyle expansion with cut-through marketing, while at the same time creating brand heat for exclusive product activations in power cities like London, Paris, Milan. A notable highlight for the region in Q2 was the grand opening of the Tommy Hilfiger store in Rome, Italy. It's our first ever owned and operated store in the city, situated on Via del Corso, Rome's prime and best shopping street at the heart of the Italian capital. Looking ahead, our forward wholesale order book for the spring 2024 season on a constant currency basis is expected to increase low single digits on top of very strong high single digit growth this past year as accounts remain conservative. And as we have mentioned before, we are well positioned to capitalize on stronger demand in season through our Never Out of Stock programs. Moving on to Asia Pacific, the region continues to deliver very strong performance by engaging consumers with product campaign launches and driving brand heat with locally relevant talent, underpinned by our hero product strategy, which generated double-digit increases at higher gross margins. Our strong execution drove revenue growth of 16% in the second quarter, on a constant currency basis, including over 20% growth in China in local currency and continued strong double-digit growth in Japan and Korea. We drove very strong e-commerce performance on nearly 25% growth in constant currency as we successfully captured key consumer moments, including 618. During the holiday, both brands moved up the rankings on digital platforms and achieved live streaming records of over 10 million. Newer digital platforms such as Douyin continue to drive engagement. Looking ahead, we will continue to supercharge e-commerce and are gearing up for major consumer moments such as Double Eleven and the Year of the Dragon with exclusive product capsules. We are driving consumer excitement with product-led campaigns featuring regionally relevant and globally impactful talent such as Jenny and John Cook for Calvin to expand brand awareness in the region. In China alone, we are leveraging more than 100 talent catalysts to amplify Calvin Klein hero product storytelling. And for Tommy for fall, we are looking forward to introducing new brand ambassadors as part of the global campaign. We're also seeing proof points in Japan as international tourists are starting to rebound. We recently refit our Tommy O. Montesando flagship store in best location in Tokyo, which has generated strong improvements in sales with our essential business growing plus 70% versus last year. By leaning into the core growth drivers of the PVH Plus plan in Asia, we continue to have major untapped growth potential for both our brands by tapping into the under-penetrated brand awareness in China and across the region. Turning to our business in North America, We continue to strengthen our North America PVH Plus plan execution across both brands, led by our direct-to-consumer businesses, which increased mid-single digits across Tommy & Calvin, driven by much stronger execution across all key elements of the PVH Plus plan. We have also enhanced experience and performance of our own and operated e-commerce businesses, and we drove double-digit growth there. All this drove significantly improved profitability across the North America businesses in the quarter. And we are gaining very good traction in building a sustainable foundation for profitable brand accretive growth for the region. We're driving increased product strength with pricing power and improving the overall consumer experience and marketplace execution. Beyond D2C, we continue to drive progress with key wholesale partners, working very closely with them to improve our brand's presentation in top doors and drive consumer demand by sharpening our category offense and leaning into our hero products and securing the inventory we need to fuel that demand. Let me share some important proof points, which highlights how our efforts to build our brands and businesses in North America are driving positive results. First, We're advancing our category offense with a re-established base of key essentials and hero products that resonate strongly with our domestic consumer and driving growth across Tommy and Calvin stores as well as e-commerce sites. At Wholesale, while our partners are more conservatively managing their business in a choppy macro, we're building a much stronger business with key partners such as Macy's. In fact, for Tommy, in doors where we have strategically increased investments behind the brand to improve the consumer experience and inventory availability on the floor, we generated high single-digit growth versus the prior year. Also for Tommy, we drove over 20% year-over-year increases in key categories, such as tees, woven shirts, underscoring the success of our global bestseller initiative that we have scaled over the last year in D2C, and now scaling in wholesale. Polos were once again the number one category, up over 30% year over year with higher AURs as we are elevating these key essentials. For Calvin, core premium essentials in D2C were the standout, up nearly 30%. And as we have done with Tommy, we have expanded this initiative to wholesale where the performance has also been strong. Similarly, we also drove double-digit growth in refined product in D2C, as well as continued to strengthen our offering in performance, very well received by the consumer. And we will further expand both these areas as we move forward. Operationally across the regions, we have made significant progress with our delivery times, now shorter than pre-pandemic levels. Lastly, with respect to bringing our North America women's business back from G3, we have made very strong progress. And we're in a great place with the multi-year integration work, both related to product development and the sourcing aspects needed. And we're working very closely with our wholesale partners on co-creating the take-back plan. Looking ahead in North America, we continue to focus our efforts around the domestic consumer to drive the business forward and see significant opportunity to unlock our full potential in the region. And before I close the America section, I would like to take a moment to address the recent wildfires in Maui, where we operated a Calvin Klein store that was completely destroyed in the fire. All our team members are safe. Luckily, our hearts go out to our Lahaina team and the entire Maui community. We are doing everything we can to make sure our associates, their families, and the broader community have the support they need during this incredibly difficult time. In closing, we executed another strong quarter. I feel very good about how well our teams continue to deliver on our long-term PVH Plus growth plan. With a relentless focus on driving brand desirability for both Calvin and Tommy, where we connect a very strong product offense, highly engaging marketing with a winning marketplace execution. We are encouraged by our results, particularly our continued strong growth in D2C. And we're looking forward to tapping into the more than 90% of potential that still lies ahead of us. With half of the year behind us, the other half still to go, we will continue our disciplined execution and successfully navigate this choppy macro environment as we have done so far, all while keeping our eyes locked on the long-term opportunity ahead of us to build Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and make us one of the highest performing brand groups in our sector. And with that, I'll turn the call over to Zach.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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