Ralph Lauren Corporation

Ladies and gentlemen, thank you for standing by. Welcome to the Ralph Lauren first quarter and full year fiscal year 2025 earnings call. At this time, all participants are in a listen-only mode. Later, we will conduct a question and answer session. Instructions on how to ask a question will be given at that time. If you should require assistance during a call, please press star then zero. As a reminder, this conference is being recorded. I'd now like to turn over the conference to our host, Ms. Karina Vandekens. Please go ahead.

Good morning, and thank you for joining Ralph Lauren's first quarter fiscal 2025 conference call. With me today are Patrice Louvet, the company's president and chief executive officer, and Justin Pacici, chief financial officer. After prepared remarks, we will open up the call for your questions, which we ask that you limit to one per caller. During today's call, our financial performance will be discussed on a constant currency-adjusted basis. Our reported results, including foreign currency, can be found in this morning's press release. We will also be making some forward-looking statements within the meaning of the federal securities laws, including our financial outlook. Forward-looking statements are not guarantees, and our actual results may differ materially from those expressed or implied in the forward-looking statements. Our expectations contain many risks and uncertainties. Principal risks and uncertainties that could cause our results to differ materially from our current expectations are detailed in our SEC filings. To find disclosures and reconciliations of non-GAAP measures that we use when discussing our financial results, you should refer to this morning's earnings release and to our SEC filings that can be found on our Investor Relations website. With that, I'll turn the call over to Patrice.

Thank you, Cori. Good morning, everyone, and thank you for joining today's call. We started year three of our Next Great Chapter Accelerate Plan with continued momentum, keeping us on track with our fiscal 25 and long-term strategic commitments. Our first quarter performance underscores the power and growing desirability of our iconic brand around the world, with key moments that demonstrate our ability to resonate across cultures, geographies, and generations. This, combined with our diversified engines of growth and organizational agility, gives us confidence that our long-term strategy will continue to deliver, even through these dynamic times. First quarter results exceeded our expectations, led by international and positive retail comps across all regions, with continued momentum across consumer metrics. Performance in our global direct-to-consumer businesses and Europe wholesale more than offset plant softness in North America wholesale. At the same time, we continue to invest in our strategic priorities, including marketing, digital capabilities, and our targeted ecosystem expansion across our top cities. Fueled by our culture of operating discipline and increased efficiencies, These investments will enable us to drive long-term sustainable growth and value creation well beyond our current three-year plan. During the first quarter, we drove continued progress across our three strategic pillars. As a reminder, these include, first, elevate and energize our lifestyle brand. Second, drive the core and expand for more. And third, win in key cities with our consumer ecosystem. Let me take you through a few highlights from the first quarter. First, on our efforts to elevate and energize our lifestyle brand. From our recent activations in Milan, London, New York, and across China, to our rapidly expanding social media following, Ralph Lauren continues to be at the forefront of culture across geographies and demographics. Key campaigns from the quarter included First, our Women's Collection runway show in New York City this April, where we celebrated the timeless, easy elegance that has come to define our brand. The collection also tapped into some of our signature design codes, from Western motifs to shimmering liquid gowns and cozy, rich cashmeres, signaling a confident, quiet luxury as Ralph does best. The globally amplified event surpassed our goals driving 16 billion PR impressions as we were joined by celebrities including Jodi Turner-Smith, Jessica Chastain, Kerry Washington, Crystal Young, Rebecca Hall, and Morgan Spector. Heading into warmer months, we reinforced our position as the ultimate destination for effortless summer icons with our Only Polo campaign. Our teams delivered local activations spanning LA's Sunset Boulevard, Roppongi in Tokyo, Soho in New York, Miami's Design District, Dubai, and Seoul. The stars aligned in Milan at our Purple Label presentation this June, where Usher, John Legend, Chris Pine, and Rufus Wainwright, among others, honored our newest collection as part of Men's Fashion Week. During the city's renowned Home Design Fair, Salone del Mobile, we unveiled our first collection with our new licensing partner and invited the international design community to experience American style in Milan. Our 618 activations in China drove high double-digit growth that significantly outpaced our competitive set. Our teams are leveraging these events for longer-term brand building with a focus on high-quality sales and new customer acquisition. And finally, we're in the midst of a spectacular summer of sports. We kicked off our 2024 Paris Olympics campaign, unveiling our uniforms as official outfitter of Team USA, a cherished partnership over nine Olympic games since 2008. And beyond the quarter, we celebrated our 19th year as official outfitter of the championships at Wimbledon, marrying the traditions of this storied tournament with sophisticated spectator style. These activations are driving strong, sustainable growth in new customer acquisition and engagement. In the first quarter, we added 1.3 million new consumers to our DTC businesses, consistent with our long-term expectations and led by higher value in younger cohorts. Our net promoter scores increased globally, led by Europe. and our online search grew strong double digits, outpacing our competitive set. And we grew our social media followers by low teens to last year, surpassing 60 million, led by Instagram, Threads, Line, TikTok, and Douyin. Moving next to our second key initiative, drive the core and expand for more. While many aspire to become true lifestyle brands, Ralph created a brand that has epitomized the aspirational lifestyle for over 50 years. And as we look ahead, Ralph and our design teams will continue to leverage our powerful portfolio of highly recognizable core products with expansion into newer categories to realize our brand's full potential. Starting with our core products, which represent more than 70% of our business. Sales were up low single digits, slightly ahead of our total company growth in the first quarter. Highlights from this spring included our linen styles from sports shirts to tailored suits, newly relaunched stretch mesh polos, elevated heavyweight jersey and polo bear tees, and sweaters. In children's, linen also drove outside's growth, along with seasonal mini cable and flag sweaters and our expansion within the big kid segment. Our high potential categories, including women's apparel, outerwear, and handbags, together increased mid-single digits, outpacing our total company growth rate as we continue to drive our strategy of foundational pieces to anchor her modern wardrobe. Top sellers in women's this quarter included our iconic cable knit sweaters, linen and Oxford shirts, polos, and shirt dresses in easier fits, and our canvas city jackets. Within handbags, we drove strong growth led by Polo Women's, where continued momentum in our Polo ID collection is driving both revenues on higher AUR as well as new customer recruitment, as highlighted by Jennifer Lawrence sporting our yellow Polo ID bag this spring. Other exciting releases this quarter included our Wimbledon capsule featuring tennis-inspired sportswear, with sell-throughs up strong double digits to last year across men's, women's, and kids. And our Summer Olympics collections, including our opening and closing ceremony uniforms and Olympic village wear, an assortment of polo sportswear icons retold through the sophisticated lens of Paris. Turning to our third key initiative, win in key cities with our consumer ecosystem. Our key city ecosystems around the world are driving elevation and consistency across all of our consumer channels and touchpoints. Each of these ecosystems is anchored by direct-to-consumer channels, including our stores and digital commerce sites, where we offer our most elevated consumer experiences and engagement. In the first quarter, we drove solid DTC comp growth while also expanding our connected ecosystems across key markets. Comps were up mid-single digits in both our brick-and-mortar stores and digital channels. Globally, we opened eight new owned and partnered stores focused on our top cities, largely in Asia. And we recently welcomed consumers back into our newly renovated Chicago flagship on Michigan Avenue. In addition to our famed RL restaurant, the store now also includes our first Ralph's Coffee shop in the Midwest. With more than 30 coffee shops and 5 restaurants, we are now engaging with over 3 million consumers annually through our hospitality business, attracting a new generation of consumers to our iconic brand around the world. By region, growth was led by Asia, up another high single digits this quarter and consistent with our outlook. This was followed by better than expected performance once again in Europe, while North America was in line with our plan. Our China momentum continued with sales up low double digits this quarter over an exceptionally strong compare of up more than 50% last year. While we are watching macro developments and consumer behavior closely, our teams continue to successfully grow our brand desirability with domestic Chinese consumers. In addition, our ecosystem expansion remains disciplined as we largely focus on our six key city clusters. And finally, touching on our enablers, our business continued to be supported by our five key enablers. This quarter featured some incredible moments as we embed citizenship and sustainability in all we do. First, our groundbreaking artist-in-residence collaboration with Navajo designer Naomi Lasses recently won the Fast Company Innovation by Design Award in the fashion and beauty category. It was also recognized at the Global Fashion Summit in Copenhagen. And we were proud to recently be named one of Forbes Best Employers for Diversity 2024 and on Parity.org's 2024 parody list, recognizing organizations that support equal advancement opportunities in the workplace. In closing, Ralph and I are encouraged by our team's solid start to this fiscal year. As we continue to operate with agility, we are successfully marrying the magic of Ralph's original vision with a data-driven mindset to support and grow our iconic brand across new generations and geographies. Shifting our business toward DTC and a more elevated wholesale presence. and leveraging our nimble global supply chain and culture of operational discipline in order to mitigate ongoing disruptions, drive greater long-term efficiency, and better serve our consumers. Entering the important fall holiday season, we remain on offense and in a position of strength to deliver on our strategic commitments. With that, I'll hand it over to our new CFO, Justin, to walk us through the financials and I'll join him at the end to answer your questions.

Thanks, Patrice, and good morning, everyone. It's a privilege for me to step into the CFO role, and I'm grateful for the support that Ralph, Patrice, Shane, and the board have all shown me throughout this transition. I know I speak for the entire Ralph Lauren team when I say we remain firmly committed to delivering on our strategic and financial objectives, leveraging the power of our timeless brand and strong momentum around the world. we had a solid start to fiscal 25 with first quarter top and bottom line results ahead of our expectations. This quarter's performance underscores the continued momentum and growing desirability of our brand, as well as our multiple drivers of growth, which enabled us to deliver on our commitments, even in a highly dynamic global operating environment. Our progress in Q1 also gives us confidence in reiterating the full year outlook we introduced in May. Let's talk through our financial highlights, which, as a reminder, are provided on a constant currency basis. Total company first quarter revenue growth of 3% exceeded our guidance, led once again by our direct-to-consumer channels and international businesses. Total company retail comps grew 5%, with balanced growth across our brick-and-mortar and digital channels. Total digital ecosystem sales, including our own sites and wholesale digital accounts, increased high single digits. Total company adjusted gross margin expanded 210 basis points to 70.9%. This strong performance was driven by favorable mixed shifts towards our full price and international businesses, AUR growth, and lower cotton costs. AUR increased 6% in the first quarter, in line with our expectations and on top of a 15% increase last year. Our AUR growth continues to be driven by favorable product, category, channel, and geographic mix, along with reduced discounting, with minimal like-for-like pricing on moderating cost inflation. Adjusted operating expenses grew 4% to 56.1% of sales. up 60 basis points to last year. The increase was entirely driven by the planned timing of marketing investments, which represented 6.7 percent of sales, up 100 basis points to last year, supporting our New York City fashion show, Milan presentations, Polo Spring campaign, and other key activations globally. Excluding marketing, adjusted operating expense rate declined approximately 30 basis points to last year. we continue to expect full year marketing at approximately 7% of sales. And our adjusted operating margin expanded 140 basis points to 14.8%. Moving to segment performance and starting with North America, first quarter revenue declined 4% as continued momentum in retail was more than offset by planned declines in the wholesale channel. In North America retail, First quarter comps grew 1%, in line with our expectations and including a negative impact of roughly 120 basis points from Easter shifting into Q4. Brick-and-mortar channel comps were up 3%, led by our full-price stores, while digital comps declined 4%. We remain focused on improving the trajectory of our North America digital business as we move through fiscal 25, notably enhancing site experience and improving availability of top-selling core product. In North America wholesale, revenues decreased 13%, as expected, reflecting significantly reduced sales of excess product into the off-price channel and receipt timing shifts previously discussed. Excluding the shifts, our full price sales decline roughly low single digits in line with our spring season to date sellout trends. Our AUR at wholesale increased modestly consistent with recent trends on well positioned inventories in the channel. Looking ahead, we continue to expect North America wholesale declines to moderate through the remainder of fiscal 25 with sellout more closely aligning to sell in maintaining our ability to chase replenishment on stronger performing core product. Our outlook also includes the planned exit of approximately 45 department store doors this fiscal year, as we continue to proactively evaluate and refine our brand presence on a door-by-door basis. Moving to Europe. First quarter revenue increased 7%. This was ahead of our expectations, with both wholesale and retail sales outperforming our plan. All key markets delivered growth in the quarter, with the exception of the UK, where retail growth was offset by continued softness in wholesale. Performance in Europe was led by retail, with comps up 8% to last year, including owned digital commerce up low double digits. AUR continued to grow strongly on top of last year's double-digit percentage increase driven by our brand elevation, with discount rates down significantly to last year despite a competitive promotional environment. Europe Wholesale increased 5%, driven by strong reorder rates, notably at our digital partners following last year's channel reset. We continue to expect Europe wholesale channel growth in the low single digit range for fiscal 25, with Q3 below the full year trend due to the planned timing of shipments, as previously discussed. We remain encouraged by our brand's rising consumer perceptions in Europe, as well as our team's strong execution, especially given the ongoing dynamic operating environment across the region. Turning to Asia, Revenue increased 9% with growth across all markets. Retail comps were also up 9% on top of a 13% increase last year with strong growth in both digital and brick and mortar stores. China sales increased low double digits on top of an especially strong reopening compare of up more than 50% last year. While our 618 holiday sales significantly outperformed the market, we continue to experience normalizing consumer trends post-pandemic, as reflected in our reaffirmed outlook of low teens China growth this year. Sales in Japan, our largest market in the region, increased high single digits, supported by key marketing campaigns and a rebound in tourist spending, which returned to pre-pandemic levels this quarter. Moving to the balance sheet. Our strong balance sheet and cash flows continue to be key enablers of our fortress foundation, allowing us to make strategic growth investments in our business while returning cash to shareholders. We ended the quarter with $1.8 billion in cash and short-term investments and $1.1 billion in total debt. We generated about $245 million in free cash, enabling returns of approximately $225 million in the form of dividends and share repurchases this quarter, even as we continue to make important long-term investments in our brand, technology, and ecosystems. Net inventory decreased 13% to last year, slightly better than our plan. Our inventory levels continue to be well-positioned relative to our outlook for each region and heading into the important fall holiday season, with weeks of supply improving versus last year despite incremental shipment delays related to the Red Sea. Looking ahead, our outlook remains based on our best assessment of the current geopolitical backdrop as well as the macroeconomic environment. This includes inflationary pressures and other consumer spending-related headwinds, supply chain disruptions, and foreign currency volatility, among other considerations. For fiscal 25, we continue to expect constant currency revenues to increase low single digits, centering on about 2% to 3%. Our outlook continues to include stronger growth in DTC and caution around the North America wholesale channel, where demand is improving but still challenged. Foreign currency is now expected to negatively impact revenue growth by about 150 basis points, driven primarily by Asian FX. Given the structural headwinds we've seen in the Japanese yen over the past few years, we'll be taking select like-for-like price increases in Japan this fiscal year. With regards to this year's revenue cadence, we still expect the first and third quarters to trend below our full year outlook, largely based on the planned timing of wholesale receipts. The third quarter is also impacted by additional factors specific to this year, notably a shorter holiday selling window between Thanksgiving and Christmas compared to last year, and volatility around the U.S. presidential election and potential related impacts on consumer behavior. We continue to expect operating margin to expand about 100 to 120 basis points to a 13.5 to 13.7% range. In constant currency, relative to our fiscal 22 investor day base period, this keeps us on track to deliver our 15% operating margin target this year. We still expect gross margin to expand 50 to 100 basis points driven by favorable mix shift towards our international and full-price DTC businesses, continued growth in AUR, more than offsetting headwinds from incremental labor and other non-cotton raw material costs, and favorable cotton costs. We successfully renegotiated our annual freight contracts in the first quarter, encompassing the majority of our ocean freight requirements. Based on this visibility, our outlook continues to include minimal impact from freight in the first half of fiscal 25, followed by incremental headwinds from higher spot rates, non-cotton material costs, and labor in the second half of the year, as we called out in May. In addition, we are closely watching the risk of potential additional China tariffs along with the rest of the industry. We are well positioned following several years of proactive diversification into other supply markets and development of near-shoring capabilities. Currently, China represents a high single-digit percentage of our finished goods coming into the U.S. And for fiscal 25, foreign currency is expected to negatively impact our gross and operating margins by about 40 basis points. for the second quarter. We expect revenues to be up low to mid single digits in constant currency centered around three to 4% led by our DTC channels. Wholesale is expected to improve sequentially from Q1 as North America sell in more closely aligned to sell out trends. Digital trends in Europe are expected to be pressured by the timing of an end of season sales shift into Q1. foreign currency is expected to negatively impact revenues by approximately 160 basis points we expect second quarter operating margin to expand approximately 80 to 120 basis points in constant currency with roughly 110 to 130 basis points of gross margin expansion more than offsetting higher operating expenses due to the timing of key marketing campaigns this quarter including the summer olympics and our September fashion show. We still expect marketing investments to grow at a faster rate in the first half of the year and decline in the second half. Excluding marketing, we continue to expect second quarter operating expense to leverage slightly, similar to our Q1 trend. And foreign currency is expected to negatively impact gross margin by roughly 40 basis points and operating margin by 50 basis points in the second quarter. Based on favorable tax credits realized in the first quarter, we now expect our fiscal 25 tax rate to be in the range of 22% to 23% for the full year, while the second quarter is expected to be in the range of 21% to 22%. In closing, Ralph's vision of inspiring the dream of a better life is as relevant today as it was over 50 years ago. resonating with our consumers around the world, as well as our teams who proudly and passionately carry this vision forward and continue to execute with agility and dedication. While we are mindful of ongoing volatility and challenges in the broader operating environment, our business continues to be supported by our powerful iconic brand and our multiple drivers of growth across geographies, categories, and channels. And importantly, we remain committed to delivering on year three of our Next Great Chapter Accelerate plan, while at the same time, investing in our strategic priorities to create long-term value for our stakeholders. With that, let's open up the call for your questions.

Ladies and gentlemen, if you wish to ask a question, please press star and then one on your touchtone phone. You will hear a tone indicating you have been placed into queue. You may remove yourself from the queue at any time by pressing star 2. If you're using a speakerphone, please pick up the handset before pressing the numbers. We ask that you limit yourself to one question per caller. Once again, if you have a question, please press star 1 at this time. One moment please for the first question. The first question comes from Michael Benetti with Evercore ISI.

Hey, guys. Thanks for taking our questions here, and congrats on a nice quarter. One for Patrice, I guess. With the amount of volatility we're seeing in the marketplace here, especially this last quarter from some of your peers that are reporting, any thought on why your consumer seems to be holding up relatively better than others in the market? And do you think those trends are sustainable as you look ahead? And then I guess just to zero in on Europe for a minute, all the macro data points there look pretty cautious. I know you guys have made a big splash with the Olympics, but could you speak to where you're seeing some of the strongest and maybe the weaker trends in D2C comps? And it sounds like wholesale has outsized growth in the digital native retail channel with, you know, your largest partner. I'm curious how sustainable you think the wholesale trends are in Europe.

All right. Good morning, Michael. Well, thanks for your double barrier question. Let me start on the first part. Let me start by saying, you know, how exciting is the rolling thunder of the marketing activations at Ralph Lauren right now? Just to list a few of the activities that have happened over the past few months. April fashion show in New York. Presence at Salone del Mobile and our men's presentation in Milan. Wimbledon. The Summer Olympics obviously going on in Paris right now. Then we've got the U.S. Open. Then we have our show. Then we have an entire program for the holiday season. Exciting rolling thunder of activities right now. And I think it's really clear based on that that Ralph Lauren is a powerful player, not just in fashion, but also in culture. And the consumer is responding around the world. Our net promoter scores, as we mentioned in our prepared remarks, are up 400 basis points globally. Our online search grew 25% this last quarter, outpacing our entire competitive set. And this was even before the Olympics kicked in. So, of course, we're not immune to broader macro pressures on the consumer. And listen, we're well aware of the heightened concerns coming into the markets this week. But from a fundamentals perspective, you can see that our core consumer is responding to these activations. And really, if you look at it beyond that, what else is working? Well, first, our lifestyle portfolio of timeless products bolstered by our core. that really continues to resonate. And consumers are investing in quality, they're investing in authenticity, and at times of uncertainty and volatility, we know consumers will lean into brands they know and trust, and Ralph Lauren is at the very top of that list. Second, our elevated go-to-market strategy across key cities. China and Europe, and I'll come back to your question on Europe, are great examples of where we are running our play and bucking the market trends. And even within North America, which has been a little slower, we're encouraged to see how consistently strong our performance in our Ralph Lauren stores has been. And then third and most importantly, our teams are executing. They're executing consistently, and they're executing with incredible agility. So you've heard me say this before, but as a company and as a team, we remain on offense, operating with agility, and focused on what we can control while, of course, staying in tune with the ongoing volatility in the environment. We have a proven diversified strategy that we've been executing over the past five to seven years, and we're going to continue to drive our brand desirability and leverage our multiple drivers of growth to create long-term value. And actually, Justin, as your baptism of fire, why don't you take the Europe question?

Fantastic. Will do. So we're encouraged by the consumer demand we see in Europe, and our sales grew quite nicely in Q1. We saw growth in all markets ex-UK and a really strong DTC comp. We also saw, you know, the broader sort of environment continue to be very promotional. But, you know, we did not participate in those promotions. In fact, we pared back our promotions and saw some really nice quality of sale gains in that market. On the wholesale side, our business increased, you know, on the back of really strong reorders especially notable is our digital pure place. It really performed nicely in the quarter, and coming off of their second quarter, click and a half last year reset. And then, you know, taking a big step back, we do have a little bit of a tailwind from tourism, but domestic demand is really what drives our business in Europe, and we're seeing that really, really perform well. Patrice mentioned the macros. We're not immune, so we're watching the U.K. We've got our eye on southern Europe. We know FX. turns back into a headwind with the stronger dollar, and we know the Middle East and Red Sea situations persist. But we continue to forecast growth for the region and feel good about that outlook, cautiously optimistic in Europe.

And just to add, I'm really proud of the work our European teams are doing in a volatile context, whether that's how the brand is showing up and having had the opportunity to see the brand in Paris recently, And across European markets, we're showing up in an elevated, engaging way. And the quality of execution and the touch points that we have, whether that's in our stores, online, or with our wholesale partners, is absolutely fantastic. So still cautious on the environment, but really excited about the work that our teams are doing there.

Thank you. Next question, please. Thank you. The next question comes from Laurent Veseleski with B&P Paribas.

Oh, good morning. Thank you very much for taking my question. Justin, it's nice to see that you maintain the full year guide, especially in such a volatile environment right now. With Q1 coming in ahead of your outlook, can you talk about why you maintain the full year guide? Is this just a continuation of broader caution that you called out back in May? Or how confident are you that you can still deliver on this plan, even if the consumer environment gets tougher from here? And then secondly, from a modeling standpoint, how should we think about North America wholesale for 2Q in the full year on a year-over-year basis? Thank you.

Thanks, Laurent. First off, I just want to say it's great to join Patrice and you all on today's live call. I've already had the good fortune to meet many of you in my former role, and I look forward to spending more time with you in the future. So, Laurent, to your question, yes, we were pleased we're able to maintain our failure guide on both the top and bottom line in line with our three-year commitments and also consistent with sort of our general approach to guidance at this point early in the fiscal ahead of the all-important holiday season. And coming into the year, you know, we assumed a status quo continuation of recent customer behavior and macro trends. And with today's report, we maintain that view. And that includes caution around the global macro and consumer backdrop, wholesale channel softness in North America, and also some incremental pressures from product costs largely in the second half of our fiscal year. But taking a step back for a second, you know, we've been building a durable strategy for a number of years, and Rouse really built the ultimate timeless brand. And, you know, we're facing a potentially tougher consumer backdrop. We're going to continue to lean on our brand, our really strong brand that brings with it that clear value proposition that consumers know and trust. We're going to lean on our products, you know, Consumers rely on them for quality and authenticity. We're going to lean on our diversification, both growth drivers and also our flexible supply chain. We're going to lean on our inventories that are well-positioned, and we're going to focus on our productivity. And then we have our fortress balance sheet underlying it all, which we know is a key differentiator in the industry. So looking ahead, you know, this year and beyond, I'd say we feel good about how we're positioned, but we're going to continue to operate with agility and discipline in this environment, which is quite dynamic. In terms of the wholesale trending question, we're encouraged by our improving wholesale seasonal sellout trends in North America over the past few seasons. That said, our outlook remains cautious. In-channel demand still remains relatively soft and down modestly versus last year. In Q1 specifically, our North America wholesale revenue was pressured by a few factors. But first, we had some full-price shipment timing shifts that pressured Q1. We also had a pretty meaningful off-price reduction with our clean and well-positioned inventories. If you X those items, you know, our underlying full-price sell-in for the quarter was pretty in line with our spring seasonal sellout trends of that down low single digits. We always knew Q1. was going to be our most challenging quarter for North America wholesale and for North America in total. And going forward, we do expect for sell-in to more closely align with that current sell-out, that down low single-digit range as we move through fiscal 25. So a stabilization, and this is going to start in the second quarter. We also continue to keep our inventories really clean in that channel and well-positioned. You know, we want to be able to chase into demand if and when we see it, especially on the core. And, you know, we remain focused on really driving growth where we see the green shoots, right, where our strategy is, top doors, digital. We've had a really solid positive sellout in Q1 and our upper tier businesses, all areas where we're seeing traction.

Great. Thank you. Next question, Angela. Thank you. The next question comes from Matthew Balls with JPMorgan.

Great. Thanks and congrats on a nice quarter. Thanks, Matt. So, Patrice, with international outperformance across both Europe and Asia, I guess what inning do you see the brand's elevation strategy today on the international front? Or any changes in direct-to-consumer momentum that you've seen so far in the second quarter? And then, Justin, just could you elaborate on drivers of the embedded SG&A leverage in the back half of the year? And is the multi-year opportunity still to drive SG&A leverage?

So thank you, Matt, for that question. I'm not sure the baseball analogies actually works for elevation strategy because the game is never going to end. So certainly where we are in international is where our brand is most elevated. And you go to Shanghai or you go to London or you go to Munich, you can see the way the brand shows up and clearly that's translating into strong performance. We're going to continue to consistently elevate our storytelling, our product offering, and our consumer experience, online and digital. I don't think that actually ever stops for the company. And if you look at the history of what Ralph has built over the past 57 years, I think that's been a through line that's driven all the activities and focus over that time. So expect us to continue to drive that. You know, we're continuing to drive AURs even where we have the highest AURs in the world in the market, like China, for example. For Japan and I have to say I'm really excited to see the momentum that we have that is so Broad-based right really strong Japan performance this past quarter China still double digits in an environment that's complicated Korea doing well Australia doing well in our key markets in Europe doing well as you heard from Justin earlier so the elevation journey continues the key for us as we do this is value perception right is to make sure that that as we elevate, we're bringing the consumer along, and he and she consistently value, sees competitive, attractive value in what we have to offer. And I think that underpins our multi-year AUR expansion. You can't just take pricing and assume the consumer will follow you. It's got to be done in the context of broad elevation. Candidly, I think our priority right now, in addition to fueling that, is how do we drive the same level of elevation in North America? And the starting point was lower because of historical activities that was done many years back in terms of over-distribution of the brand and probably over-reliance on promotional activity. And so we are working diligently to get to the same level in North America as we are around the world. And you see that play out in our full price stores here in North America with very strong comps again this quarter. And if you've had a chance to visit our stores around our key cities, you can really see the great work that our teams are doing to engage the consumer to provide a unique experience.

On the SG&A outlook, so our fiscal 25 guide implies about 20 bps of SG&A leverage. Weighted in the second half, really due to a couple of factors, a little bit of the wholesale stabilization, but mostly timing of market. So if you think about our marketing activations this fiscal year, in the first half we've got two fashion shows, we've got the Olympics, a number of key major moments. Our marketing rate is going to be a bit higher than you saw in the first quarter. You'll see it again in the second quarter, a bit higher. And we're leveraging in the first quarter X marketing. We expect that trend to continue as well. But on a total XG&A trend, that marketing rate is going to come down significantly. in the second half of the fiscal year. You're also going to see us start to scale some of the key investments we've been making in the past 12 to 24 months, including around talent and service and some of our DTC strategic growth investments. When it comes to the multi-year opportunity to drive leverage, I think as we've seen begin this fiscal year, We're expecting a more balanced contribution to profitability between our gross profit expansion and our SG&A leverage. And I think we expect that to continue on beyond fiscal 25.

Thanks. Next question, please. Thank you. The next question comes from John Kernan with TD Cowen.

Excellent. Thanks for taking my question. Justin, nice to see the seven handle on gross margin. What are the remaining opportunities within product margins? Do you still have room for higher AURs and lower markdowns? Is there a channel shift that you'll continue to benefit from? I think DTC could push 70% of revenue this year. So anything to help us unpack that would be helpful.

Sure. So, John, you know, when I take a step back and I think about, so really strong gross margin expansion, continued strong gross margin expansion in Q1, which continues to drive profitability and really reinforces the durability of our brand elevation. strategy. And when we think about the drivers, many of them are durable and are going to continue on, right? So we think about things like favorable product mix as we elevate our product, right? As we grow our hypo categories, all this is going to be a durable driver. We think about the favorable channel and geographic mix, right? As we shift or continue to expand DTC, you're going to see that benefit. And as we continue to outpace our growth in Asia, you're going to see that benefit in Europe, obviously helping us nicely as well. And then when you take a step back, AUR. You know, we're going to see AUR continue to grow on the backs of that product and marketing elevation. Less of a like-for-like price increase component as inflation moderates, but you're still going to see that solid, you know, mid-single-digit AUR growth that you've seen this quarter and that we expect this year. And then cotton. We had a couple of years of headwind there. We have seen that start to come through, and we expect that to continue to come through as we move through this year, more weighted to the second half. But then as we get to next year, we'll get the second tranche of that cotton cost recapture, and that's another sort of durable driver beyond this fiscal year. On the headwind side, I would just call out, you know, this year, freight, you know, we're ex-Red Sea. We feel like we're pretty well positioned. We did a pretty good job in negotiating our annual contracts, but we do have some uncertainty there, largely in the second half, depending on which way the spot rates go, and FX continues to be a bit of a drag. But taking a step back, we feel really well positioned with our durable gross margin drivers in fiscal 25 and beyond.

Thank you. Next question, please. Thank you. Next question comes from Brooke Roach with Goldman Sachs.

Good morning, and thank you for taking our question. Are you seeing any signs of increased price sensitivity of your customer, especially in North America, either in your value customer or your more premium customer? And as you head into the holiday season, what strategies are you implementing to engage the value-focused customer while maintaining the quality of sales gains that you've achieved at the brand? Thank you.

Thanks for that. So, you know, I guess when I think about the full price performance, our full price business is performing really, really well. Our core customer continues to be resilient, and we're seeing really good related momentum in that business. Our brick-and-mortar comp growth continues to be led by our full price Ralph Lauren stores. We're seeing strong gross margin expansion with strong quality of sales. We're seeing reductions in the off-price channel, which you saw come through in our wholesale numbers in North America. consumer acquisition is bringing in higher quality, less price sensitive, higher basket consumers. We feel good about that business. I would say that from a value oriented perspective, you know, it's a subset of our consumers, smaller part, still pressured given the current macroeconomics, but we have a playbook that we've established to convert this consumer. It's very tactical, it's targeted, you know, compelling price value, product propositions, personalized communications, And we're seeing that connect. We're not immune to the macros, and we know they're still out there, so we're going to monitor the environment and react accordingly, but we're leveraging the architecture that we've built up over the past few years to be able to continue to convert that subset of value-oriented consumers. And AUR in Q1, despite being in a really challenging environment, not only increased their total company, but increased across all of our regions. really pleased with the continued progress and the proof of concept in our brand elevation strategy.

Next question, please. Thank you. Next question comes from Bob Durbel with Guggenheim.

Hi. Good morning. Just on the U.S. wholesale, North American wholesale, can you spend some more time just on the top 100 stores? I know you're closing some additional ones. Just So where do you think you are in the consolidation of the U.S. wholesale with some of the additional closures that you had this year? Thanks.

Hey, Bob. Good morning. Well, as you know, we've been on a journey of elevating our wholesale presence pretty meaningfully over the past few years in North America. Wholesale has a strategic role to play in our go-to-market model, quality wholesales. really around brand discovery. So while we are leaning more into DTC, and as you know, that's the majority of our business now, and that share of our total business will continue to expand, we believe in quality wholesale. Key focus areas, indeed, are our top 100 doors, digital, where we're doing particularly well. And then, listen, we continue to prune those doors that we feel do not enable us to showcase the brand in the right way. We, I think, guided that this year we'll be shutting down 45 stores lower tier doors this fiscal year. Last year, we shut down 20, right? The impact is going to be relatively minimal in terms of business impact. But I think in the way the brand shows up in North America, that'll help us continue to drive the elevation. You know, going forward, I think if you ask me for a number, we'd say we'd probably close 20 doors per season, you know, 40 doors per year for a total 150 door exits for the future, recognizing that we've shut down thousands of doors over the past few years. So we've got a good healthy foundation. We're going to continue to challenge it. And what's encouraging is when we look at recent share performance in those businesses, we're growing share. And while, as you heard from Justin, obviously that segment, and as you guys of course know, that channel continues to be pressured, but we're growing share in that environment. And we're excited about that and we want to continue to fuel that. And then in the higher tier wholesale, actually, we're seeing very strong growth rates so we're quite encouraged by that as well.

And we continue to see quality of sales increase, you know, over the past couple of quarters in that channel which also gives us a reason to believe that we've got the right growth trajectory in place in that channel.

Next question please. Thank you. The next question comes from with UBS.

Great. Thank you so much. Patrice, can you talk a little bit more about the high potential categories, you know, women's apparel, auto wear, handbags? I think you mentioned, you know, Jennifer Lawrence carrying the Polo ID bag. You mentioned they grew mid-single digits in the quarter, outpaced total company growth. Just talk about the progress you've made over the last 90 days and what your outlook is for the rest of the year for those high potential categories. Thank you.

Yeah, we're excited about that business, Jay. So thanks for your question. We're excited about it because we know the market, the total addressable market is growing. quite meaningful across all three, women's apparel, outerwear, and handbag. We're excited because the consumer is telling us that our brand resonates in that space. And we're excited because our teams are building great capabilities in terms of both marketing, product offering, and go-to-market for us to be competitive there. So if you kind of parse them out, women's apparel was the standout, right? Continued momentum, double-digit growth. on that business, AUR growth as well. So we're continuing to elevate market share gains. And really, if you look at the drivers from a product standpoint, it's really foundational strategy and core, right? That's what's driving it, which makes it sustainable, right? This is not driven by fashion items, which may be hot today, but cold tomorrow. These are items that are core, that are timeless, that are authentic. So think Sweaters, think linen and polo shirts. We have very strong focus on iconic shirt dresses this quarter. That's really resonating well for women. And if I go back to Matt's baseball analogy earlier, I think it does apply here. Women's were like in the second inning in terms of taking advantage of that option. Because as you know, historically, we've been more of a male-focused company. Auto wear is something we are really pleased with because we've seen strong performance and momentum in that category for many quarters and years now with so much more to go. So this season, we saw strength in our lightweight outerwear. Think canvas city jacket, linen windbreakers, denim, with outperformance across really every single channel. So good foundation there. I think, you know, the key evolution, Jay, for us in this category is the realization that you need outerwear every single day of the year, not just in the fall or in the winter. And we have Great propositions across the portfolio on that. And then handbags is a category that's really important for us because if you look at the size of the market around the world and how fragmented that market is, it's a major opportunity for us. We are progressively building momentum in this space. The thing I would call out, and I'm glad you noticed Jennifer Lawrence wearing her yellow Polo ID handbag, among others, is the work that's been done on Polo. And what we're seeing is continued success on our foundational collections. Polo ID, different colors, different silhouettes. And you're going to see that continue to evolve. But I think we're really building an it bag with the Polo ID, and we're seeing that resonate really around the world with great strengths in Asia, but also strong relevance here in the U.S. and across Europe. We're seeing our Lauren business also strengthen as we've elevated that proposition. Better quality design. better styling, better presentation of the product. And then we've had some exciting innovation on collection with our RL888 bag that we continue to showcase and are seeing good response to. So, listen, we don't guide by category, but I think it's reasonable to assume that our high-potential categories will consistently outperform the trend of the total company. And if you look at the size of the markets for each of these, We're talking tens of billions of dollars. So even if we just capture a fraction of those markets that represent significant building blocks, not just for this three-year phase that we started in September 2022, but really for the longer-term potential of the company.

Thank you. Next question, please. Thank you. The next question comes from Dana Telsey with Telsey Advisory Group.

Hi. Good morning, everyone, and nice to see the progress. Patrice, as you think about the retail channel and full price versus outlet stores, how is the outlet store performance? What are you seeing there? And on the expansion of full price, you had some smaller footprints too. How are you thinking of the potential? And then just on the benefit of lower cotton prices, how much of a benefit is that to gross margin? How long does that continue? And does it help offset any of the supply chain costs? Thank you.

Thanks, Dana. I think you're going to get an even better answer from Justin, so I want to turn it over to Justin.

Hey, Dana. Thanks for the question. We're pleased with the solid brick-and-mortar comp we put up in Q1, growth across all of our three regions. I would say Ralph Lauren full-price stores were a standout globally, continued strong performance across all of our regions, including in California. North America and, you know, driven by traffic. You know, and of course, we get a little bit of a tourism kiss, but again, domestic consumer momentum and also some pretty tough compares. On the outlet side, you know, comps were stable, consistent with recent quarters with AUR growth and conversion trends also stable. In North America, you did see a little bit of a sequential slowdown just due to the negative Easter timing shift into Q4 with underlying growth consistent with with Q4. And, you know, our outlook, if you look beyond the quarter, reflects a continuation of those underlying organic trends, with the one call-out being once we get to Q3, we know we have a bit of pressure with the shorter holiday selling window versus the prior year. On cotton, so just kind of a quick refresher, we expect about 175 basis points of benefit over the next two years, so 25 and fiscal 26. We're still on track to recapture our cotton costs as planned in fiscal 25. We expect to recapture about half of the 175 BIPs this year, and it's going to be back-weighted, as I mentioned previously, towards the second half of the year, because that's the way it came onto our P&L, the same way it's coming off of our P&L in terms of timing. And that is reflected in our in our gross margin guidance, about 50 to 100 basis points, and we did see a modest tailwind in Q1 from that cotton benefit.

Great. We'll go with the last question, please, Angela. Thank you. Our final question comes from Rick Patel with Raymond James.

Good morning, and congrats on the strong execution and squeezing me in here. I was hoping you could provide additional color on the outlook for D2C as we think about digital versus brick and mortar. With consumer behavior continuing to evolve, do you see the most opportunity to show off your brand and capture demand more towards one channel versus the other? And also, how do we think about the shape of growth for B2C this year, given some of the work you're doing on North America Digital and also the activations you have planned for the year?

Sure. Thanks for the question, Rick. I would say growing our digital business is a key priority for us, and it's a focus point of our global elevation strategy. And you're seeing nice growth on a global basis and in Q1 sort of international leading that growth. But you're seeing nice growth, and we expect that sort of balanced DTC growth between our stores and our digital network to continue as we move through the year. So continued momentum coming out of Q1. On North America specifically, in Q1, our total digital ecosystem sales were up low single digits, right? And that was driven by solid sell-off performance in our digital wholesale channel where we're outpacing both last year and the competitive set, and also our new Ralph Lauren Canada site that we launched last fall. Our owned North America digital comps were down a bit in the quarter, 4%, off of softer traffic trends, and we know we have opportunity here, and we're focused on improving that growth trajectory this year and beyond, and we've put into place a number of interventions to get us there. We've made talent investments in digital commerce and consumer technology, really geared towards enhancing that consumer experience. We're investing in site speed. We're curating our offering, really focusing on more core and top-selling products, making sure they're available and not out of stock. We're refining our personalized communications to customers to drive traffic and conversion. and full-price new customer acquisition. And we continue to build and scale on the investments that we've made and will continue to make like around our search platform and the Canada site that I recently mentioned. You know, we know we can win in this space. We've seen what we can do and what we're doing in Europe and in Asia. We're going to leverage on those learnings as well. Based on that and the interventions put into place, we do expect our North America-owned digital performance to improve going forward, notably in the second half of this fiscal year.

Good. Well, listen, thank you, everyone, for joining us today. We look forward to speaking with you on our second quarter earnings call in November. And until then, take care and have a great day.

Ladies and gentlemen, that does conclude your conference for today. Thank you for your participation. You may now disconnect.