Sea Limited

Good morning and good evening. Welcome to the Sea Limited Second Quarter 2021 Results Conference Call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero. After today's presentation, there will be an opportunity to ask questions. Please note, this event is being recorded. And I'd like to turn the conference over to Ms. Minju Song. Please go ahead.

Thank you. And hello, everyone, and welcome to SEAS 2021 Second Quarter Earnings Conference Call. I'm Minju Song from SEAS Group Chief Corporate Officer's Office. Before we continue, I would like to remind you that we may make forward-looking statements which are inherently subject to risks and uncertainties and may not be realized in the future for various reasons, as stated in our press release. Also, this call includes the discussion of certain non-GAAP financial measures, such as adjusted EBITDA and net loss excluding share-based compensation. We believe that these measures can enhance our investors' understanding of the actual cash flows of our major businesses when used as a complement to our GAAP disclosures. For discussion of the use of non-GAAP financial measures and reconciliation with the closest GAAP measures, please refer to the section on non-GAAP financial measures in our press release. I have with me the Chairman and Group Chief Executive Officer, Forest Lee, Group Chief Financial Officer, Tony Ho, and Group Chief Corporate Officer, Yanjun Wang. Our management will share strategy and business updates, operating highlights, and financial performance for the second quarter of 2021. This will be followed by a Q&A session in which we welcome any questions you have. With that, let me now turn over to Forest.

Hello everyone, and thank you as always for joining today's call. I'm very pleased that we are reporting sustained outperformance in the second quarter of 2021. Our efforts to capture the long-term growth from the shift to digitalization across our markets continued to deliver clear and strong results. At the group level for the second quarter of 2021, We achieved gap revenue of $2.3 billion. This represents 159% year-on-year growth. Our gross profit was $931 million, up 364% year-on-year. Bookings for Garena reached $1.2 billion, growing 65% compared to last year. Shopee recorded 1.4 billion gross orders, a 127% year-on-year increase. And C-Money's mobile wallet services registered total payment volume of over $4.1 billion, up close to 150% from last year. We are very encouraged to see such strong year-on-year growth across our businesses. This is in comparison to our standout results for the second quarter of 2020, when most of our markets were under the strictest form of lockdowns. Considering the strong performance observed across our businesses in the first half of 2021, we are raising our full year 2021 guidance Our digital entertainment portfolio has outperformed our expectations so far this year. As such, we now expect bookings of between $4.5 billion and $4.7 billion, representing over 44% growth from 2020 at the midpoint of the revised guidance. E-commerce results in the first half of 2021 also exceeded our expectations, and gap revenue is now expected to be between $4.7 billion and $4.9 billion, representing over 121% year-on-year growth at the midpoint of the revised guidance. While strict lockdowns have mostly been lifted in our region since the end of the second quarter last year, many of our markets continue to see a high volume of COVID cases. In this dynamic environment, we continue to demonstrate our ability to adapt quickly to fast-changing circumstances and to execute well to serve evolving needs of our users. We are also working hard to help our communities navigate the near-term challenges brought by the pandemic. For example, we have donated medical supplies, supported vaccination programs, and worked with local governments and partners on various initiatives to assist SMEs and the broader economy through this period. In addition, We are working with our government partners to use our platforms to distribute aid and information related to the pandemic quickly and efficiently. Also, considering the ongoing challenges to our communities, we are doubling down on our mission to better lives through technology by promoting innovation and creating employment opportunities. An example of this is our partnership with the West Java province in Indonesia. Working with the local government, we plan to establish shopping centers that will serve as local e-commerce hubs for more than 5,000 villagers there. West Java is Indonesia's most populous region. home to close to 50 million people. We expect these Shopee centers to provide infrastructure, training, and assistance to help villagers and the small business there to accelerate their digitalization journey. Besides the Shopee centers, we're also partnering with vocational schools across West Java to include syllabus and the courses related to Shopee in their official curriculum. In Vietnam, we have launched an initiative called Shopee Farm to enable Vietnamese farmers to go digital. Together with government partners, Shopee works closely with agricultural cooperatives across Vietnam to onboard local farmers. Our teams organize training sessions to teach farmers the necessary skills to sell and promote their agricultural products on the Shopee platform. Many of these rural producers are coming online for the first time. In Malaysia, we have been working with the government to distribute aid. and promote digital inclusion through participation in the Ibelia program using our mobile wallet services. The Ibelia program is an initiative under Malaysia's budget 2021 to help ease the financial burden off and promote cashless spending by the young people. This is done through giving mobile wallet credit of 150 ringgit to every qualified person through our mobile wallet and other mobile wallets selected for participation in the program. These efforts reflect our commitment to serve the underserved in our markets through technology and to give back to our communities through social support. In the current environment, we see a greater urgency than ever for our communities to digitalize. We are working hard to support this process and to maximize the value we offer through our ecosystem. Indeed, we strongly believe that our business performance is closely linked with our ability to deliver on our mission of bettering lives through technology. Let me now discuss each business segment in greater detail. Garena recorded strong results for the second quarter of 2021. Bookings were $1.2 billion, up 65% year on year, and adjusted EBITDA grew to $741 million, up 70% from last year. The results are mainly due to the continued strong growth of our active and paying user base globally. We recorded quarterly active users of 725 million, up 45% year on year. While our quarterly paying users grew 85% over the same period to reach 92 million. As a result, our paying user ratio improved to 12.7% from 10% last year. Free Fire delivered excellent results during the quarter, setting multiple new records. Building on its strong performance across global markets, the game recently exceeded 1 billion cumulative downloads on Google Play. We believe Free Fire is the first-ever mobile battle royale game to achieve this milestone. It was ranked third globally by average monthly active users on Google Play in the second quarter, according to FNE. Furthermore, Free Fire's peak daily active users hit more than 150 million during the quarter. This is a new record for us, and we believe that few online games globally have ever reached this scale. Meanwhile, Free Fire continued to be the highest-grossing mobile game in Southeast Asia, Latin America, and India in the second quarter, according to FNE. The game has now returned its leadership in Southeast Asia and Latin America for eight street quarters, and in India for three street quarters. We have also gained traction in certain developed markets, like the U.S., where the game was ranked the highest-grossing mobile battle royale game for the past two quarters, based on FNE. Free Fire was the second-highest-grossing mobile game in the U.S. on Google Play across all games categories in the second quarter as well. The exceptional global scale of its user base and ecosystem has solidified Free Fire as one of the largest and most popular online game platforms worldwide. We also believe Free Fire is increasingly established as a long-lasting global platform with its massive and growing user base and deepening user engagement. Free Fire's continued success is built on our relentless focus on community engagement around high-quality content and immersive experiences. An increasing number of gamers join and stay on our platform to enjoy not just the core Battle Royale gameplay, but also the new experiences we frequently introduce. For example, during the second quarter, we launched Pet Rebel. This is a social deduction game mode where players can use their in-game virtual pets to take part in a game of cooperation and infiltration. Many of our new game modes are designed to be highly social and to provide more ways for our gamers to interact with their friends. and other members of the Free Fire community. We are also setting new records in terms of esports engagement. In May, the finals of the Free Fire World Series 2021 Singapore hit a peak of 5.4 million concurrent online viewers, according to esports charts. Esports are a great way to connect and engage with our community as fans view and root for teams together while learning the best plays from professional players. With esports growing similarities to traditional sports, we expect large esports games to exhibit the same level of community engagement and appeal as physical sports and become more and more deeply ingrained in general communities and mass culture. In addition, we have been adding to our portfolio of published titles to further diversify our game offerings. In June, we launched Moonlight Blade Mobile in Taiwan. Moonlight Blade Mobile is a third-party massively multiplayer online role-playing game that combines fantasy and martial arts and is an example of our ongoing efforts towards growing our portfolio across a larger number of game genres. The game has received very positive reception from our users. We will continue to work closely with all our global partners to bring more new and exciting content to our markets. Looking ahead, we will leverage our local insights and know-how to keep delivering high quality experiences to our fast expanding global user base. Now let's turn to e-commerce. Shopee continued to deliver superior retail experience to our consumers and merchants. During the quarter, our communities continued to face challenges with the surge in pandemic cases across the region. We remain focused on helping our merchants with their digital transformation to build a successful e-commerce business, while providing our buyers with better experiences and wider choices. We recorded 1.4 billion gross orders in the quarter, up 127% year-on-year. GMV grew 88% year-on-year to hit $15 billion. GAAP revenue reached $1.2 billion, growing 161% from last year. GAAP revenue as a percentage of total GMV improved year on year and sequentially to reach 7.7%. This deepening monetization was driven mainly by growing merchant investments in marketing and advertisement on the Shopee platform to better attract and serve buyers. According to App Annie, Shopee was the most downloaded app on Google Play and the second most downloaded app across the Google Play and iOS app stores combined for the shopping category globally in the second quarter. Shopee also ranked third by the total time spent in app in the shopping category globally. Shopee remained the top ranked mobile app both across Southeast Asia and in Taiwan by average monthly active users and the total time spent in app in the shopping category for the quarter. In Shopee's largest market, Indonesia, it also ranked first across those same metrics. Shopee continued to extend its market leadership in Indonesia with consistent triple-digit year-on-year growth in order numbers. Shopee's adjusted EBITDA loss per order declined 20% year-on-year to 41 cents. We are happy to share that Shopee Malaysia has become our second market after Taiwan to record a positive adjusted EBITDA before allocation of headquarters common expenses. Given the highly attractive growth opportunities ahead of us, We continue to invest in sustainable growth with efficiency to maximize long-term value. While we may see period to period fluctuations with shopping seasons and events, we will continue to drive improving economics over the long run as we scale. Consistently delivering value to our merchants remain an important driver of our business. During the quarter, we launched a number of new features and programs to support our diverse seller base. For example, we recently deployed Shopping More brand memberships across Southeast Asia and Taiwan. It offers a new customer management and retention tool for brands. This program allows brands to introduce their own loyalty programs within Shopee to drive more conversions and repeat purchases on our platform. Brands which were early adopters have reported strong results, including material increase in repeat buyers and significantly higher spending by members. I'm also encouraged to note that Shopee continued to see growing traction in Brazil. According to App Annie, Shopee ranked first in Brazil by downloads and the total time spending app. And it ranked the second most popular mobile app by average monthly active users in the shopping category for the second quarter. While the markets that Shopee operates in are highly diverse, the consistent trend we see is that the potential for future digitalization remains high in our market. Therefore, a substantial portion of the population in our market is increasingly benefiting from our growing and improving platform services. With that in mind, we will continue to invest efficiently towards the long-term and highly localized growth of the Shopee ecosystem. Finally, our digital financial services business, C-Money, continued to perform well in the second quarter as digital payment adoption deepened in our market. Our mobile wallet services recorded total payment volume of over $4.1 billion, up close to 150% year on year. This was driven by both user growth, with quarterly paying users increasing to over 32 million in the second quarter, and the more frequent usage of our mobile wallet services with growing use cases. In particular, we are quickly expanding off-platform digital payment use cases. For example, besides increasing our payment touchpoints at convenience stores, F&B chains, and on the Google Play Store, our mobile wallet series recently expanded its partnership with MasterCard in Thailand. This will allow our users to pay at any of the 200,000 plus offline outlets that accept MasterCard contactless. We are also partnering with Pure Gold, one of the largest supermarket chains in the Philippines, to accept our mobile wallet payment to over 400 of its stores. Even though C-Money is still at an early stage of development, the long-term addressable opportunity is highly significant. Consumers and small businesses in our market are moving more of their consumption and commercial activities online, creating a greater need for the digital financial services that C-Money can offer. One example is the Abelia program in Malaysia, which was run by the government to distribute financial assistance to the young people as mentioned earlier. Of the 1.7 million Abelia applicants recorded as of June 7th, close to 1 million chose to claim their credit with our mobile wallet over other wallets participating in the program. credit received in the mobile wallet can be used in any online and offline transactions that accept such mobile wallet payments. Indeed, the strong adoption could be partly attributed to the fast-growing popularity of our mobile wallet with over 750,000 touchpoints nationwide in Malaysia. Moreover, We are encouraged to see the strong network effects of our mobile wallet helping to drive its acceptance and adoption across the region. We are working closely with various local stakeholders to continue to build more use cases, features, and products to our users. By utilizing and expanding the existing relationships we have built with a growing consumer and merchant user base, we look to serve even more segments of our market efficiently with technology. To conclude, our performance in the first half of the year has been strong across all our business segments. Our conviction in the size of the long-term opportunities we are addressing as well as the positive impact we are making in our communities has only grown. Leverage the virtual cycles and the network effects both within and across our core business. we believe we are very well positioned to capture these long-term growth opportunities. This is also reflected in our revised four-year guidance for both Garena and Shopee. More importantly, as demonstrated by our consistent track record, we continue to focus on prudence and efficiency in managing long-term sustainable growth. With that, I will invite Tony to discuss our financials.

Thank you, Forrest, and thanks to everyone for joining the call. We have included detailed financial schedules together with the corresponding management analysis in today's press release, and Forrest has discussed some of our financial highlights, so I will focus my comments on the other relevant metrics. For SEA overall, photo gap revenue increased 159% year-on-year to $2.3 billion. This was mainly driven by growth in the scale of our e-commerce business as we continue to better support our users' needs with new features and programs, as well as growth of our digital entertainment business, especially our self-developed game Free Fire. Digital entertainment bookings grew 65% year-on-year to $1.2 billion. Gas revenue was up 167% year-on-year to $1 billion. The growth was primarily driven by the increase of our active user base and deep-end ping user penetration as we continue to engage the community through quality content and immersive experiences. Digital entertainment adjusted EBITDA was $741 million. This represents year-on-year growth of 70%. This was mainly due to strong offline growth and an increased share of our self-developed game among our total bookings. On e-commerce, Our second quarter gap revenue of $1.2 billion included gap marketplace revenue of $905 million, up 191% year-on-year, and gap product revenue of $251 million, up 90% year-on-year. The strong results demonstrated the deepening penetration of e-commerce and our ability to capture these accelerated growth opportunities as we continuously enhance our offerings to create greater value for our platform users. E-commerce adjusted EBITDA loss was $580 million as we continued our investments to fully capture the opportunities in our markets. We remain committed to efficiently investing in and growing the ecosystem to serve our users better. Digital financial services gap revenue was $89 million, an increase of 659% year-on-year from $100 million in the second quarter of 2020. The growth was primarily due to increasing traction as we continue to expand our suite of service offerings. Adjunctive EBITDA loss was $155 million, compared to a loss of $97 million in the same period of 2020. This was primarily due to our continued efforts to drive mobile wallet adoption. Returning to our consolidated numbers, We recognize a net non-operating loss of $25 million in the second quarter of 2021 compared to a net non-operating income of $8 million in the second quarter of 2020. Our non-operating loss in the second quarter of 2021 was primarily due to interest expenses on our outstanding convertible notes. We had a net income tax expense of $75 million in the second quarter of 2021, which was primarily due to corporate income tax and withholding tax recognized in our digital entertainment business. As a result, net loss, including share-based compensation, was $321 million in the second quarter of 2021, as compared to $318 million for the same period in 2020. With that, let me turn the call to Mingzhu.

Thank you, Forrest and Tony. And we are now ready to open the call for questions. Operator?

We will now begin the question and answer session. To ask a question, you may press star, then 1 on your touchtone phone. If you're using a speakerphone, please pick up your handset before pressing the keys. To withdraw your question, please press star, then 2. In the interest of time, we will take a maximum of two questions at a time from each caller. If you wish to ask more questions, please request... Please request to join the question queue again after your first question has been addressed. At this time, we will pause momentarily to assemble our roster. Our first question comes from Thomas Chong from Jefferies. Please go ahead.

Hi, good evening. Thanks, management, for taking my questions and congratulations on a very strong set of results. I have two questions. The first question is about Gavina, our online gaming business. We have seen a very strong performance for Free Fire in Southeast Asia and LATAM. I just want to get a sense about how we should think about potential competition for our peers developing similar theme genre in the coming months. Would that affect Free Fire user as well as the revenue growth? And then regarding the new games contribution, just want to get a sense how much of the new games expected into our revised guidance. And then my second question is about the Shopee business. We have seen very strong growth in Shopee. But given that COVID, the situation is very dynamic right now. How are we seeing the trend for different product categories in the second half? Are we going to see more people buy the online grocery or any kind of category trend? We'd be grateful. Thank you.

Thank you, Thomas. Regarding the question on Free Fire and competition, I think as we discussed before, we believe that game is not mainly a competition-driven type of business. It is more content-driven, and in particular in the case of Free Fire, which has such a large BAU and culturally active user base across all over the world and highly social, type of game. It is even a lot more about engagement with our ever-growing user base. So in the past and coming, we also see other types of battle royale genres in the market. And so far, Free Fire has been growing robustly without having any effect from any kind of other kind of similar type of games. Again, we see Free Fire to be increasingly a platform incorporating different types of gameplay, IP, as well as social and casual elements with a lot of fantasy elements in our market, targeting best market users that we are very encouraged to see continued growth. strong growth on its user base, as well as pay user base, quarter on quarter, even against a very strong comp we have since last year. So we'll continue to focus on growing the platform and using that as a base for introducing more different types of game elements, IP, gameplay, and other social elements into the game. In terms of the new game contribution to the revised guidance, of course, our revised guidance is based on our current expectation of all games in our publishing pipeline as well as development pipeline. And, you know, as usual, we don't specifically discuss any pipeline gains, but for the new gains that are already published, they are built in. In terms of the COVID and its effect on the category trends, so far we see that our category trends have been quite stable. The top categories remain to be fashion, health and beauty, home and living and these long-scale, high-margin categories. During the COVID, we tend to see high growth in particular in the home and living category as people stay at home more and work from home more. And we also start to see FMCG, including grocery, to become a more popular category over time. as people need convenience and delivery to their home. We've been working with our 3PLs as well as our users to efficiently provide the services they demand. In terms of the trend going forward, I think that as you probably know, There are still COVID cases and resurgence of cases in our region. And it's not clear when the cases might go down or that can be back to normal during this period of time. And as COVID continues, as far as shared, we focus on continuing to manage our operations efficiently. to make sure we meet our users' demands of our services. And at the same time, we focus on digital inclusion that is evidence in the accelerated rate of digitization across our markets, which, again, we see as opportunities for long-term growth and sustainable growth in our markets as we believe the step-up in digitization is going to stay.

The next question comes from Ranjan Sharma from J.P. Morgan, Singapore. Please go ahead.

Thank you and congratulations on the results. Two questions from my side. Firstly, can you also please talk about food delivery? We have seen shoppy food growing aggressively in Indonesia. What are your rollout plans in other parts of ASEAN as well? And secondly, if I come back to the guidance, you had a pretty strong first half and especially the second quarter. But the guidance for the gaming is indicating gaming revenues softening in the second half. Are you seeing any softness in the gaming trends or should we think that they could be upside to the guidance? Thank you.

Thank you, Rajen. In terms of our company's food, we see very strong performance and positive reception by our users as well as driver communities in the market, both in Indonesia as well as Vietnam in the second quarter. and we'll continue to focus on the quality of our services to our users. If there's any new market, of course, anything that's a development, we will make announcements, but we don't have anything to report at this point. In terms of the guidance regarding the gateway, Again, we believe overall guidance showed more than 40% young year growth compared to last year, which is also a record year for us with commencement of lockdown. I think this is a very strong performance already. Our focus, as you can tell from Gain and the metrics we have indicated, as well as our in terms of how to grow a gaming platform is to continue first and foremost to grow our user base and also pay user base across the various markets in the world as we continue to see strong potential growth. And our past track record has shown that we're generally good at commercialization even markets that are known to be difficult for commercialization. So we don't really worry about not being able to commercialize the content down the road, but our focus continues to be growing the user base and making this an even larger platform that allows us to really tap onto it to build a stronger game ecosystem with very strong social elements in it.

The next question comes from Piyush Choudhary from HSBC Singapore. Please go ahead.

Hi, good evening and congratulations for a strong set of results. Two questions. Firstly on the e-commerce, what factors and which countries are driving an increase in take rate and could you give some color on which countries have the lowest take rate and highest potential to increase? Secondly, in e-commerce, we have seen a surge in sales and marketing expenses during the quarter. Can you give some color on how the competitive dynamics has changed? Has that led to increase in customer retention costs? Thank you.

Thank you, Piyush. In terms of the e-commerce take rate, It is mainly attributable to the adoption of advertisements and increased adoption by our sellers of advertisement and marketing tools on Shopee platform. And this is across various markets across the board. It's not driven by any one particular market. And in terms of sales marketing, and relating to competitive dynamics. I think we're, again, as we discussed it before, given our strong market leadership, we're in a good position now that our sales marketing is more driven by our view about the efficiency of investments into various markets at various points of time. For example, any shopping events, seasons, any particular opportunities to promote the brand, et cetera. This is more of a managed outcome. It depends on our view about the natural case of growth in this market at any point in time and our strategies in capturing in an efficient manner that growth. It is not affected by competitive dynamics within the market. And as you can tell from our growth rate, while we are multiple times larger than our competitors in the region, we are also growing at a faster rate.

Our next question comes from Payush Mubai from Goldman Sachs. Please go ahead.

Thank you for taking my question. your GMB grew very strongly. Would it be possible to shed some color on, in particular, the one new region you're moving into? And any light on the tactic you're embarking on? We understand that the popularity has risen dramatically, but there are nuances of that market, and you're no novice to taking on a well-established competitor. So based on what you've done in the past, how would you rate your strengths, weakness in that market, if at all possible, something you'd comment on. And then the second area is on the cash burn side, where the cash burn proceeding okay. Just wanted to understand where that is, and when you look at that on a per-order basis, that looks like it's rising. On the GMV, on a per-order basis, also there's some trends that are interesting. If you could comment on that. Thank you.

Yeah, thank you for your In terms of new markets, I believe you're referring to the last-time markets, as you said before, this is still a very early stage for us as we continue to adapt to local market practices and find two-hole operations and grow our business there. We did share in this quarter's earnings that even though we have very recently launched in those markets, in particular in Brazil, Our performance so far has been strong with top ranking in downloads and also the number two ranking in MAU according to App Annie. And I think we will continue to focus on growth and in the market. Again, we're not looking at the competition per se because these markets are with still a very low level of e-commerce penetration. These are blue ocean markets to us and we see large opportunities and very long runway for these markets for the e-commerce players in their areas, based on their various strategies and approaches and the market segments. So we will continue to grow and focus on efficient growth in those newer markets. And in the business model, I think, as we're familiar, with the business model in our Southeast Asian markets. We continue to promote a mobile-native, social-focused marketplace model. It doesn't focus on the core categories, those long-tail and high-margin categories, and helping the local small businesses and sellers primarily to promote their business in our marketplace. I think the approach and the thesis is the same for our newer markets. In terms of the cash flow, just as I mentioned on the previous question, it is more of a managed outcome as we look at the market opportunity, the timing of the market. For example, in Q2, we have Ramadan season, as we know, in our several largest markets, including Indonesia. And this is a time where investment into the growth and to promote e-commerce adoption is very efficient. We have increased our buy frequency overall to more than six times a month. And in Indonesia, it has exceeded seven times a month, which we believe is healthy for a marketplace platform. And as we continue to also recruit new buyers and new users and increase our active user base in the region, we believe that we continue to invest efficiently. However, that said, It is important to note that our big picture view of a e-commerce model being a highly profitable one in terms of the market-based model we are pursuing. And then second, we will continue to focus on growth efficiency and our view that long-term economics, unit economics should continue to improve long-term. It doesn't change because this naturally happens with scale. and our continuing improvement on growth efficiency and our continuing strengthening of our market leadership. These things have never changed. So on that, I think we are continuing to monitor the market trends and we'll invest efficiently.

Our next question comes from Alicia Yap from Citigroup. Please go ahead. Hello, Alicia, is your line open?

Hi, yeah, can you hear me? Okay, sorry, good evening. Management, congrats on the strong results. My question is on Shopee in Brazil. Any color you could share in terms of the percentage of orders or the percentage of revenue contributor from Brazil currently, and if management could also share remind us your goals and expectations for this market opportunity in that time. And, you know, if you can elaborate the monetization rate contribution by ranking, will that actually coming more from the commission fee or the advertising, or is it more from the cross-border, those logistics fees? and do you perceive the AOV for Brazil or Latam to be higher than those in the Southeast Asia? And then the second question very quickly on the positive EBITDA for Malaysia. Is that because of the better monetization rate or is it because of the better operating cost and efficiency? Thank you.

Thank you, Alicia. In terms of Brazil, we don't break down the orders or revenue contributions by country, but as we shared, we see positive reception in the market by sellers and buyers, and we'll continue to look at driving efficient growth there. Our goals and expectations for LATAM, I think this is still very early stage for us and it's involving operations for us. So we will continue to stay humble and continue to learn about the market and focus on continual improvement of our operations and service to the users there. In terms of the monetization contribution, by ranking. So our, as you know, most of our monetization came from the high margin types of revenue, i.e. transaction-based fees, including commissions and various types of handling fees, et cetera, as well as advertisements. And more importantly, the increase in the take rate, where I think one-quarter is attributable to these types and in particular for second quarter attributable to advertisement adoption and maybe from increasing adoption and increasing number of sellers placing advertisements on our platform but still very early stage for us. I think our advertisement rate is still low and we have much more inventory to be rolled out and to be adopted. As we explained before, we believe our markets are still at an early stage for e-commerce ecosystem, and it takes time for our seller community to be trained and get familiar with various types of advertising and marketing tools. they can leverage our platform, and we focus on educating our seller communities on that. And at the same time, their increasing adoption shows effectiveness of our advertising and marketing tools, as well as the increasing return our platform is creating for our seller communities that allow them to voluntarily adopt more marketing on the Sheldon platform. So in terms of the AOV for Brazil and Latin versus Southeast Asia, again, this is too early for us to tell, given the early stage of our operations there. We'll continue to observe and to see what will be the appropriate reach. As we noted before, AOV is not a target KPI for us, but really as a natural outcome of the category mix in terms of the relevant categories and types of goods that are right for each market. And it's more of an output than an input from our perspective. So we will focus on driving the right category mix that will generally generate the right AOV for the market and so we might dynamically assess the market conditions as each market evolves over time to see whether the mix and product mix is the right mix for the market. In terms of positive EBITDA for Malaysia, again, we're very happy to report that Malaysia has become the second market to achieve positive EBITDA after Taiwan for our shopping business. And, of course, it is both as a result of better monetization over time as well as improving operation efficiency over time. As we stressed before, the marketplace e-commerce model in terms of profitability is highly proven. With scale and strong market leadership and ability to deliver clear and increasing value to our seller communities, we will be able to make a strong profit down the road. This is basically generating value to our community, and by that we generate value to our shareholders as well.

The next question comes from Varun Ahuja from Credit Suisse. Please go ahead.

Hi, good evening everyone. So a quick few questions. Number one, if you look at your user base for the Garena, again this quarter it grew very strongly. It's around 75 new quarterly active users you have added. It has accelerated from last two quarters. Just wanted to understand, despite such a gain being there in the market for so long, where are you still seeing growth? Any markets? Is it the existing market, new markets? Any color additional will be very helpful. Secondly, on Brazil, let me try a little bit differently. If you can give some color. Obviously, you have seen sequential increase in investments in e-commerce, and you already mentioned that two of the markets are profitable in ASEAN. So how should we think about it? Is increased investments going into Brazil or any color on e-commerce? how much like this is on how much some qualitative colors will be helpful. Thirdly, on the logistics side, clearly, In LATAM, the leader in e-commerce has made significant investments on the logistics side, and their third-party ecosystem is in that grade. So how does Shopee think about that part and bridge that gap with the market leader? Increasing over the next few years, are you looking to make more investments in LATAM? And even in ASEAN, we have seen increasing investments by Shopee on logistics. So any color on that front would be helpful. Thank you.

Thank you. In terms of the user growth, we're also very happy to report that it actually came from all three regions of Southeast Asia and Latin, as well as the rest of the world. It's there for We believe the market diversification has been very strong for our games, especially Free Fire. In terms of Brazil investments, again, I think we're still at a very early stage. Our investment into Brazil is commensurate with the growth of our operations as well as adoption of our services offering there. Obviously, we continue to evaluate and we continue to see improving unit economics as well in Brazil as we scale rapidly there. We'll continue to focus on efficiency of growth. As you know, we recently also raised tapering in Brazil. to about 12% and 18% for certain sellers who adopt our free shipping programs. So we believe that the university reception has been very strong, and we believe it's a good market for continual investment. But we will, again, continue to assess the growth potential there. In terms of the logistics environment, I think there could be some similarities drawn between Brazil or Latin markets and to the early days of the Southeast Asian markets. Part of it is a little bit of a chicken and egg problem is when there is not much of a demand for third-party legit services by e-commerce platforms either because most of the platforms are using their own services or there haven't been a lot of volume or traffic broadly generated across different platforms. Then probably there is also a lack of initial growth opportunity for logistics. But on the one hand, we are also hopeful that with the growing e-commerce scene in the region and more focus of our global investors into the growth opportunities in the region, we may also see similar trends in those markets. And this is hopefully some contribution we can make to the market in terms of bringing more opportunities, bringing more digitization, as well as e-commerce ecosystem that helps not just growth of Shopee, but also growth of the surrounding services, including 3PLs, within the region. And we've been partnering with 3PLs in our region very successfully in growing the e-commerce ecosystem. And at the same time, these third-party partners also enjoyed a very strong hold on their end as well. And the close partnership with Shopee, we are very happy to continue to adopt that model going forward in Brazil and the other new markets as well. At the same time, we do have our Shopee Express services to complement within each market as we see appropriate 3PL capacity, especially during peak volume time in the holiday season or if there's any lockdown events, et cetera. So on that front, we will continue to observe what makes sense from an operation as well as user service perspective, as well as the relevant stakeholders the growth in connection with the ecosystem to adapt our model and operations accordingly. But again, we focus a lot on efficiency.

This concludes our question and answer session. I'd like to turn the conference back over to Minju Song for any closing remarks.

Thank you all for joining today's call. We look forward to speaking to all of you again next quarter. Thank you.

The conference has now concluded. Thank you for attending today's presentation.