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Operator
Ladies and gentlemen, thank you for standing by. And welcome to Sunland's fourth quarter and full year 2023 earnings conference call. At this time, all participants are in listen-only mode. Today's conference call is being recorded. I will now turn the call over to your host today, Yu Hua from Sunland's IR representative. Please go ahead.
Yu Hua
Hello, everyone, and thank you for joining Sunland's fourth quarter and full year 2023 earnings conference call. The company's financial and operating results were issued in our press release via news for our services earlier today and are posted online. You could download the earnings press release and sign up for our distribution list by visiting our website. Participants on today's call will be our CEO, Mr. Tong Bo Liu, and our financial controller, Mr. Hao Yu Li. Management will begin with prepared remarks and the call will conclude with a Q&A session. Before I hand it over to the management, I'd like to remind you of the statement in relation to today's call. Except for the historical information contained herein, certain of the matters discussed in this conference call are forward-looking statements. These statements are based on current trends, estimates, and projections, and therefore you should not place undue reliance on them. Forward-looking statements involve inherent risks and uncertainties, A number of important factors will cause actual results to differ materially from those contained in any forward-looking statement. For more information about the potential risks and uncertainties, please refer to the company's filings with the Securities and Exchange Commission. With that, I will now turn the call over to our CEO, Chenguo Liu.
Chenguo Liu
Thank you, Yuba. Hello, everyone. Welcome to Sunland's fourth quarter and fourth year of the B3 earnings conference call. Prior to commencing, I would like to kindly remind all attendees that the financial information referenced in this release is presented on a continually operation basis, and all fingers are dominated in RMB unless explicitly specified otherwise. It is with great pride that we unveiled this successful combination of the first quarter, characterized by a noteworthy net profit of 155.2 million. and an impressive net profit margin of 28.6%. These metrics underscore our firm financial foundation and steadfast dedication to the operational excellence. In the meanwhile, our revenue stands at $5.42 million, marking a 3.3% increase from the previous quarter and surpassing our earlier forecast. despite the year-over-year revenue decrease of 6.4%. Reflecting on the entire fiscal year, we successfully recorded an annual revenue of $2.16 billion and a net income of $614.8 million. Additionally, we observed a significant 15.4% increase in enrollment year-over-year, highlighting the growing demand for our offerings. Our prudent financial management resulted in a net cash inflow for operating activities of over 135 million, being a solid financial foundation for our future growth initiatives. Throughout the year, we remained agile in responding to market dynamics and involving user preferences, driving continuous innovation across our product and service portfolios. A pivotal driver has been the dynamic expansion of our interest-based courses, which experienced a 54.9% year-over-year growth. This sector has emerged as an important growth catalyst for the company, further solidifying our leading position in the adult education landscape. Turning to the performance of our major course programs, degree-oriented post-secondary programs accounted for 24.7% of our revenue in 2023. While we continue to optimize the sector's investment, we believe in its promising future. In the current employment landscape, individuals navigating academic pursuits or professional trajectories find themselves confronted with intricate challenges. The symbiotic relationship between salary offerings and educational attainment has become more pronounced. This in turn has precipitated a surge in the productivity of individuals towards pursuing further education. The sector encompassing professional certifications, skills, and interest programs continue to serve as our key growth engine, showcasing a year-over-year revenue increase of 13.3% and contributing to 17.1% of our total revenue. In 2023, we observed a 21.1% rise in new student enrollment within the sector compared to 2022. Our approach to catering to the growing educational needs of learners across various age groups has been particularly rewarding. Moreover, the standout performance of interest-based education courses remained in foremost highlight of this sector, accounting for 63% of our total revenue. and experiencing a significant 15.9% year-over-year revenue growth. In 2023, the user search volume for adult interest training has surged, ranking first among the new business segments in the education sector. This trend signifies a growing focus among adults on inner well-being and personal interests. thereby resulting in a discernible concurrent elevation in the demand for associated knowledge and services. Compared to our degree program users who tend to be younger and more career-oriented, the age range of users in the interest sector is much broader, with a significant portion of the user base comprising middle-aged and elderly population. After several quarters of practical exploration, we have gained a deeper understanding of the elderly learning market. And today, I'm delighted to share some insights. Firstly, the expansive nature of China's senior demographic presents a promising landscape for market penetration. As of 2022, China confronted a rare phenomenon of net population decrease. This marks the first negative growth since the 1916s. signifying the onset of a period of population decline. Additionally, the impending retirement phase of China's sixth baby boom generation, spanning births from 1962 to 1975, introduces a cohort of wildly significant socio-economic influence. According to China Private Wealth Report released by China Merchants Bank and Bain in 2003, The age group of 15 to 59 accounts for 20% of the high net worth individuals with investable assets of over 10 million. In the past, senior education was predominantly supplied by the government agencies. However, today's newly retired individuals have the autonomy to select from market-oriented educational institutions and are willing to pay premium prices for such offerings. Sixthly, the nuanced preference and demands exhibited by elderly cohorts across various age brackets underscore the complexity of this demographic, indicating significant untapped potential. Individuals aged 15 to 59 display a vibrant demeanor with a predilection towards cultural and spiritual pursuits such as travel and lifelong learning endeavors. Conversely, those aged 16 and above tend to gravitate towards health-centered consumption patterns, embracing nutritional supplements and care services. Upon meticulous of our senior course enrollees. Taking our traditional Chinese punting program as an example, individuals aged 14.6 to 16.5 account for 16%, with over 16% being female and 20% from first-tier cities. We define them as a new generation of vibrant seniors, characterized by high cultural refinement, relative affluence equal leisure opportunities, and a higher pursuit of spiritual enrichment. Our products are well received by this golden age group and we will continue to see the demands of this demographic to expand this goal of our services in the future. Drawing inspiration from the developmental trajectory of Japan's elder industry, notably illustrated by club tourism, Japan's leading senior travel conglomerate with a membership base of 7 million, which initially focused on travel products and later expanded horizontally into nursing, insurance, and consumer goods. We aim to maximize our lifetime value through diversified offerings and high value propositions rooted in effective senior interest education services. For instance, We have launched educational travel packages, integrating courses with tourism activities. These ongoing and innovative initiatives afford us a swifter and more profound insight into our user base, fueling our imagination for future possibilities. We also load the government's attention to and emphasis on the elder industry. On January 15, 2024, The General Office of the State Council of China issued the first dedicated document supporting the development of the silver economy, which specifically mentioned enriching elderly education services. We will continue to increase investment in course development for this burgeoning demographic. We have curated take a range of specified offerings, including Chinese painting and music courses, supplemented by a variety of offline events tailored to diverse situational contexts. Notably, our senior brand clinched the prestigious Crossband Service Award from People Study Online, a testament to our unwavering pursuit of excellence. As we progress into 2024, we remain committed to constantly exploring and refining our product mix, targeting different age groups while developing our operational efficiency improvement efforts to support our long-term sustainable growth. Since our initial public offerings, the company has been constantly progressing with stock repurchases. As of December 31, 2023, Under the share repurchase plans adopted in December 2021 and August 2018, we have successfully executed the repurchase of American depository shares equivalent to approximately 420,000 ordinary shares, representing a total investment of 15.7 million USD. Looking ahead, we pledged to fortify shareholder value through ongoing share repurchases underscoring our steadfast commitment to shareholder interests. With that, I will turn the call over to our financial controller, Hang Yu, to run through our financials.
Hang Yu
Thank you, Tong Bo. Hello, everyone. I'm pleased to present our fourth quarter results. Over the past year, we have been committed to achieving sustainable growth placing a high priority on improving operational efficiency and optimizing our cost structure. We continued our impressive level of profitability with a net profit margin of 28.6%, up 3.5% points quarter over quarter. This demonstrated the effectiveness of our operational strategies and highlights our ability to adapt to changing market conditions. It is also important to highlight that our net cash inflows from operating activities for the year exceeded 135 million, providing a solid financial foundation for the sustainable development of our business. This success is a direct reflection of our commitment to strengthening our core competence, allowing us to quickly adjust our strategy in response to changing market conditions and customer demands. Notably, since the fourth quarter of 2021, our net profit margin has remained above 20%, which is a testament to the strength and resilience of our business model. Looking to the future, we'll continue to focus on refined operations and efficient official financial management to ensure the company's sustained healthy and stable development. In addition, we will strictly follow the instructions of the Board and implement strategic share repurchases to enhance shareholder value. Now, let me present to you some of our key final results for the fourth quarter of 2023. All comparisons are year-over-year, and all figures are in RMB unless otherwise noted. For the fourth quarter of 2023, net revenues decreased by 6.4% to $541.7 million from $578.6 million in the fourth quarter of 2022. The decrease was primarily due to a year-over-year decline in gross billings from post-secondary causes in 2023. Cost of revenues decreased by 2%. to 73.8 million in the first quarter of 2023, from 75.3 million in the first quarter of 2022. The decrease was primarily due to lower compensation expenses related to a reduction in our cost of revenue headcount. Gross profit decreased by 7% to 468 million in the first quarter of 2023, from $503.3 million in the first quarter of 2022. In the fourth quarter of 2023, operating expenses were $348.9 million, representing a 3.8% increase from $336 million in the first quarter of 2022. Sales and marketing expenses increased by 12.2%, to $305.8 million in the first quarter of 2023, from $272.5 million in the first quarter of 2022. The increase was primarily due to increased spending on sales activities, including higher sales force compensation, as well as higher spending on brand and marketing activities focused on interest-based courses. General and administrative expenses decreased by 36.8% to $35.5 million in the first quarter of 2023, from $56.1 million in the first quarter of 2022. The decrease was primarily due to lower office costs and rental expenses resulting from the early termination of certain office spaces. Product development expenses increased by 3.6% to 7.6 million in the first quarter of 2023, from 7.4 million in the first quarter of 2022. Net income for the first quarter of 2023 was 155.2 million, compared with 181 million in the first quarter of 2022. Basic and diluted net income per share was $22.59 in the fourth quarter of 2023. As of December 31, 2023, the company had $766.4 million of cash, cash equivalents and restricted cash, and $142.1 million of short-term investments. compared with $757.4 million of cash equivalents and restricted cash and $70.5 million of short-term investments as of December 31, 2022. As of December 31, 2023, the company had a deferred revenue balance of $1,113.9 million compared with $1,690.9 million as of December 31, 2022. Capital expenditures were primarily for information technology infrastructure equipment and the leasehold improvements required to support the company's operations. Capital expenditures were $0.2 million in the first quarter of 2023, compared with $0.7 million in the first quarter of 2022. For more details on our full year 2023 financial results, please see our earnings price release. Now for our outlook for the first quarter of 2024, we currently expect net revenues to be between $500 million and $520 million, a year-over-year decrease of 8.3% to 11.8%. This outlook is based on current market conditions and reflects the company's management's current and the preliminary estimates of the market operating conditions and the customer demand, all of which are subject to change. With that, I'd like to open up the call to questions. Operator?
Operator
Thank you. To ask a question during the session, you will need to press star 1 on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 1 1 again. For the benefit of all participants on today's call, if you wish to ask your question to management in Chinese, please immediately repeat your question in English. Please stand by while we compile the Q&A roster. As a reminder, to ask a question, you will need to press star 1 1 on your telephone. To withdraw your question, please press star 1, 1 again. At this time, we are showing no further questions, so this will conclude our question and answer session. At this time, I would like to turn the conference back over to Yu Hua for any closing remarks.
Yu Hua
Once again, thank you everyone for joining today's call. We look forward to speaking with you again soon. Good day and good night.
Operator
This concludes today's conference call. You may now disconnect your line. Thank you.
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