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Tuya Inc.
2/28/2024
Good morning and good evening, ladies and gentlemen. Thank you for standing by and welcome to the TUYA INS Fourth Quarter 2023 Earnings Conference Call. If you'd like to ask a question during the presentation, you may do so by pressing star followed by 1 on your cell phone keypad. I will now turn the call over to the first speaker today, Mr. Rek Chai, Investor Relations Director of TUYA. Please go ahead, sir.
Okay, thank you. Hello, everyone. Welcome to our Fourth Quarter 2023 Earnings Call. Joining us today are founder and CEO of Petulia, Ms. Jerry Wang, and our CFO, Ms. Jessie Liu. The fourth quarter 2023 financial results and webcast of this conference call are available at dia.tulia.com. A replay of this call will also be available on our website in a few hours. Before we continue, I refer you to our safe harbor statement in our earnings press release, which applies to this call as we will make forward-looking statements. With that, I will now turn the call to our founder and CEO, Mr. Jerry Wang. Jerry will deliver his remarks in Chinese, which will be followed by corresponding English translations.
Hello, everyone. Thank you for attending Tuya's Q3 conference.
Hello, everyone. Thank you for attending Tuya's Q3 conference.
According to the firm implementation of the fixed strategy, dynamic recovery, and further improvement and improvement of the business and operating indicators of each business, our total income is about 64.4 million US dollars, which is 12.2% higher than before. We will continue to maintain a good growth pattern. The net profit margin of our three business companies is steadily increasing, promoting the comprehensive net profit margin of up to 17.3%, showing the strong value brought by the various platform products and services to customers. In terms of business and profit, Q4's non-GAAP net profit reached about US$12.6 million. The net profit increased by about 25%. In terms of cash, our operating cash flow in Q4 was about US$31.8 million in cash flow. The net cash flow in Q4 increased to US$9.84 billion. Overall, our fourth record in 2023 we are more confident and determined to move forward in the industry. In terms of the year-end of the fourth quarter of 2023, we have returned to the same year-end growth rate and achieved the first year-end non-GAAP return. In 2023, we made corresponding adjustments and changes, and verified strategies including large-scale focus strategy and product growth strategy, and combined them to bring a result of a direct management effect and a professional effect.
The fourth quarter of 2023 marked an exceptional period of progress, building upon momentum of the third quarter as we executed our strategic plan, thoroughly reviewed our operations. This approach led to significant advances across all business and performance indicators. Specifically, we reported total revenue of approximately $64.4 million for the quarter. representing a robust year-over-year increase of 42.2%, which underscores our positive trajectory. The gross margins of our three business segments have steadily increased, driving our blended gross margin to a new high of 47.3%, which is a testament to the strong value that our platform, products, and services deliver to our customers. From an operational and profitability standpoint in the first quarter, our non-GAAP net profit climbed to around $12.6 million, a quarter-over-quarter increase of about 25%. Our financial strength is further evidenced by our net cash from operating activities, which reached approximately $31.8 million in net inflows for the quarter. enabling our net cash appreciation to rise to $984 million by the end of the fourth quarter. In summary, the fourth quarter results reinforce our confidence that we are emerging from the clinical downturn in our industry. Looking back on the year, we returned to year-over-year growth and achieved four-year non-gap profit for the first time. Throughout 2023, we implemented strategic adjustments and transformations for the validating the operational and the commercial benefits of combining our key account focus and product enrichment strategies. This strategy yielded significantly better results.
In 2023, we will further improve the global influence of B-end and C-end users. The market share will continue to stabilize. As we mentioned earlier, since mid-2022, many large IOT platforms have generated their own efficiency. In 2023, our impact on B2B customers and end users around the world grew even stronger, solidifying our market share. As we have mentioned before, since the latter half of 2022,
a number of large IoT platforms have ceased operations due to challenges in maintaining efficiency. Last November, a well-known cloud computing service provider in China discontinued its IoT service. Many of their IoT customers are gradually seeking to switch to the Tuya platform.
Now, when the smart consumer electronics industry enters its growth period, we continue to focus on customer focus, product sales, and price performance.
Now, the smart consumer electronics industry is now embarking on a significant growth phase, which will be a period of cultivation and expansion built upon a solid foundation. During this crucial period, our strategy will focus on engaging with high-quality customers elevating our product offerings, and enhancing cost efficiency. We are committed to driving revenue growth by optimizing both the volume and the pricing of our products, while also expanding into new smart domains beyond consumer electronics.
First of all, DaKou's strategy greatly improves our performance, allowing us to gain more power. or to better serve large and high-quality customers with strategic interests and long-term potential. In order to drive the production of this equipment in the future, based on our new partnership with Vivo, the leading business group in Brazil, Vivo will build a free-of-charge eco-friendly product based on Alcoa and development tools. The largest NETZERO energy-saving project of the largest chain of supermarkets in the United States is also being launched. A cornerstone of our approach is the key account strategy, which has increased our personnel efficiency
and enabled us to dedicate resources to securing and better serving large and strategically significant customers with substantial long-term potential. This strategy is pivotal in driving the growth of our Powered by Tuya device shipments. For example, our recent collaboration with Vivo, one of Bradeo's leading telecom operators, aims to develop their brand's smart home ecosystem using the Tuya IoT Core and the development tools. Similarly, we are making strides in the Naddero Energy Saving Project with Topis, one of Latin America's largest supermarket chains. Moreover, our Cube Smart Private Cloud products has also opened the doors to significant opportunities, enabling us to engage with large-scale groups and high-quality customers. This includes a new partnership with Malaysia's premium telecom group, a long-standing German shipbuilding company, and others for edge cloud orders.
In addition, in different regions, we have targeted customers and targeted customer cases. In the Rulami region, we have long-term sales of customers in the channels of the PowerDVD equipment. We have expanded the operating system and professional installation system in the lower part of the region.
Furthermore, we are fueling expansion by adapting and replicating successful customer cases and strategies across different regions. In Latin America, for example, we have broadened our downstream channel customer base that distributes powered by 3R devices, moving from initial retro channels to include operators and professional installer systems. This diversification is a new catalyst for revenue growth and enhances the penetration of smart devices in the region. In Europe, we have established a deeper collaboration with Sharp Europe through our two-wheeled vehicle outdoor solution. Using smart device solutions to create the ultimate smart user experience, we're capturing significant share in the retail markets of Europe's leading brands.
Yes, we continue to carry out product development. For example, our focus product line is more than 1.5 times stronger than Q4 in Q4. The whole year has been the same. After more than a year of product construction, we have built some of the most abundant products in the industry, covering the differences in the softwares produced by each company, and launched a whole series of multi-type solutions, which meet the needs of customers from domestic and foreign brands. Our 5-inch CPU with GPU OS is equipped with a powerful CPU capability, multi-mode network management capability, and RF built-in voice capability, which is equipped with some important product layout for North America, Latin America, Japan retail, and the Asia-Pacific industry SaaS. In terms of customers, our IoT PaaS's core customers and industry SaaS customers are naturally mature customers of our smart equipment solution. We have been helping them to realize Next, we are focused on enhancing our products.
In the first quarter alone, our prioritized smart voice central control product line grew over 1.5 times year over year. And for the full year, sales doubled compared to the previous year. After more than a year of dedicated product development, we have created the industry's most comprehensive product metrics. This includes a variety of software tailored to different panel sizes and a complete range of multimodal solutions, including handheld models to meet the diverse needs of our brand channel customers, both domestically and internationally. Our 5-inch smart central control screen solution powered by 2ROS and featuring robust control capabilities, multi-mode gateway functions, and built-in Alexa voice capability has become a cornerstone product in the North American, Latin American, Japanese retail markets, and the Asia Pacific industry SaaS market. In terms of the customer engagement, Our IoT Passport customers and the industry SaaS customers represent mature segments initially inclined towards our smart device solution. We assist them in diversifying their product lines by tapping into emerging and potential markets. Importantly, this expansion into new customer segments incurs minimal additional effort and cost for us in terms of customer acquisition.
In addition, Q is a major trend of our future all-round energy-saving low-carbon. We continue to improve our thermal control small program and smart thermal control law solution package. In the heat-saving scene, the thermal control method is used, plus the cloud-based method. We use a more smart, more accurate temperature control device to make the traditional heat-saving scene quickly and smart. At the last solo exhibition of the 2020-2023 Development Conference, we discussed and shared the opportunities and layout of the thermal field with the leading companies in the industry.
In the fourth quarter, in line with the global push towards energy consolidation and carbon reduction, we further enhanced our energy-saving mini program alongside our smart temperature control valve solution set. By integrating energy-saving algorithms in heating applications, we have advanced the cloud algorithm capabilities and pairing them with more intelligent precise temperature control devices. We achieved significant strides in smart heating and ventilation temperature control use cases. At the final act of the 2023 TUYA Developer Conference in Suzhou in November, together with industrial leaders like Enolution and E-Energy, we showcased our strategy in the energy saving area, marking a confident step beyond the realm of pure consumer electronics.
This is due to cloud-based technology and the already mature software capabilities of some of the smart devices. Cloud-based real-time service income, such as cloud-based services, remains about 27% in Q4, compared to nearly 78% in the high-end growth. In addition, the ARES block has returned to the 11% growth rate compared to the 19% growth rate in Q4, in the process of structural adjustment of internal income quality.
Leveraging cloud technology and the mature software hardware capabilities of certain smart device categories in the fourth quarter, cloud software value-added services revenue, such as cloud storage services, maintained a robust sequential growth of approximately 27% and an impressive year-over-year surge of nearly 78%. This growth has significantly contributed to the SaaS and other segments, accelerating our internal structural adjustment towards higher quality revenue, returning to a quarter-over-quarter growth trend of about 11%, and a year-over-year growth of about 19%.
Over the past year, we have seen many of the most influential companies around the world, from competition, to opportunity in the industry, to the need to drive their own business, join the smart sector. In other areas around the world, such as Islamiyah, Cai, and other new areas, the smart recognition and reception of some areas has significantly improved.
Over the past year, we have witnessed a global trend. An increasing number of influential companies worldwide are entering the smart technology area, driven by competitive forces, industrial opportunities, and their own strategic needs. This trend is especially pronounced in emerging markets such as Latin America and the Asia-Pacific region. where the awareness and the adoption of smart technology are on noticeable rise. Looking ahead, as market penetration deepens, the developed community will become the backbone of the future IoT ecosystem.
At present, our technology development work is still going smoothly, and our number of registered developers has increased to 99.3 million. The number of 4-point developers has increased to 12. For example, the number of new developers in Korea and continuous service, including the top-notch door-to-door manufacturing companies in the first three seasons of Korea. In 2023, Q4's contribution to Tuya has exceeded 22 years. Our Tuya OSD code development framework already has more than 280 types, covering all categories and categories of Tuya platforms. The relevant development articles have almost 1,000 articles. In terms of our efforts to nurture this ecosystem, our developer community building initiatives are advancing steadily. As of the fourth quarter, our registered developer base has grown to approximately
993,000, and we now collaborate with 12 pilot developer service providers. For example, a leading Korean developer service provider has been instrumental in serving several of Korea's top door lock manufacturers, including the top three, contributing more to 2S revenue in the first quarter of 2023 than in the entire year after 2022. Our 2.0 OS local development framework now supports over 280 types, encompassing all protocols and categories within the 3.0 platform. We have also compliant nearly 1,000 development documents, and our developer forum has accumulated over 8,500 posts of technical support content. Moreover, our development tools have evolved to support more self-service operations, further popularizing Introducing and laying the groundwork for the expansion of the developed community.
At the same time, the warehouse of the factory brand channel also basically returns to a normal warehouse purchase. After going through some of the hardest times in the business cycle, it began to show a more optimistic attitude in the deployment of business planning products. Many new years of joint promotion, product planning, and other cooperation are already in progress. My report is here. About financial aspects and other data, our CFO Jesse
Before I conclude, I'd like to offer a summary of the year. 2023 was a period of gradual recovery. Global inflation cooled rapidly in the first half of the year and fell to a lower but slightly stubborn level in the second half. But we feel that the global smart consumer electronics, device, and spending is naturally building a new equilibrium in this environment. At the same time, manufacturers, brands, and channels have essentially returned to normal purchase pattern with normalized inventory level, overcoming the toughest valley in business turnover, and beginning to show a more optimistic attitude in business planning and product development, with many new year's joint promotions, product plans, and other collaborations already underway. With that, I will now hand over to our CFO, Jessie, who will share additional financial details with you.
That concludes the remarks by Jerry. As I discuss our financial results and provide more colors on the numbers, please note that all figures are in US dollars and all comparisons are on a year-over-year basis, unless otherwise stated. In the fourth quarter of 2023, Our total revenue reached $64.4 million, up 42.2% year-over-year, a higher growth rate compared to that of the third quarter of 2023, and led to a sequential improvement for the fifth consecutive quarter. Our IoT PaaS revenue in the fourth quarter was $47.2 million, representing a year-over-year increase of 44.6%. This was driven by the normalization of downstream inventory, and our commitment to delivering high-value products to our customers. As the smart devices sector encompasses a broad and a diverse range of products, we concentrated our R&D as well as sales and marketing efforts towards fostering stable, balanced, and efficient growth for the company. I will offer a breakdown by product categories Two years ago, smart lighting and electrical products comprised nearly half of our total revenue. Meanwhile, smart safety and guardianship and home appliances products known for their potential to drive higher revenue efficiency and increase our influence in the industry contributed nearly 20% and 15%, respectively. Now in 2023, our strategic emphasis on product focus and enhancement has equalized this category's revenue contribution to roughly 25% to 30% from each segment, achieving a more balanced category structure. Geographically, our business has also evolved as desired in 2023, attaining more balanced distribution. We're channeling our efforts primarily into the mature European market and the southern Southeast Asia region that are full of professional channel opportunities, and Latin America, where both retail and operator channels hold substantial potential. At the same time, we have tailored strategies to further boost our business in China, including helping high-quality cross-border e-commerce brands in their international ventures. In terms of customers, we served a total of approximately 3,200 customers in the fourth quarter of 2023, a decrease of about 200 from the same period last year. However, both our revenue and the gross profit per headcount have surged from Q3's highs, underscoring the success of our strategic emphasis on high-quality customers. Jerry highlighted our refined focus earlier, which not only attracted valuable new clients but also enhanced service for existing ones on our platform, boosting our 12-month DVNEO ER to over 100% by year's end, a rebound from earlier declines starting in the first half of 2023. Our smart device distribution business segment generated revenue of approximately $7.8 million in the fourth quarter of 2023, achieving a year-over-year growth of 64.6%. largely driven by our smart solutions. This shift towards our smart solution model and the decrease in our legacy smart device supply chain services for some clients led to a gross margin increase in this segment to nearly 30%, further validating our product enhancement strategy. In 2023, our smart solution model flourished across several major categories we've been focusing on, leading to our further diversification of the SKUs we covered. Beyond the wearable and outdoor devices such as techs and smartwatches, smart gateways and smart control screens featuring Tuya's specialized solutions also made meaningful contributions. Our SaaS and other sectors recorded a revenue of $9.5 million. in the fourth quarter of 2023, reflecting a 19.3% year-over-year increase. This growth reflects our strategic adjustments in business planning for software products and technical services, alongside a positive trend in high-quality revenue, including a growing share of recurring income. Now moving on to gross margin, our fourth quarter blended gross margin remained at an all-time high of 47.3%, consistent with the previous quarter, as each business segment demonstrated robust margin profiles. Specifically, the smart device distribution segment recorded a growth margin of 29.7% in Q4, sustaining a level above 20% throughout 2023. This performance reflects the effective results of our product focus and enrichment strategy. For operating activities and expenses, I will provide a detailed view on a non-GAAP basis, which excludes certain items for a clearer picture of our operational efficiency. In Q4, we undertook a conservative reassessment of some early preferred stock equity investments, resulting a one-time a solid 7.4 million impairment loss within our GAAP GNA expenses. This impairment, however, doesn't materially affect our current operations on cash flow, and we continue to present our operating expenses primarily on a non-GAAP basis, omitting share-based compensation expenses and credit-related impairment loss from our GAAP figures. Now, having completed our internal restructuring for optimal organization structure, and team collaborations. Our operating expenses have generally stabilized. In Q4 2023, our non-GAAP total operating expenses decreased by 13.5% to $30.7 million from $35.5 million a year ago, largely due to reduced employee-related costs as we continue to streamline our team. By the close of December 2023, Our workforce number just over 1450 in line with our anticipated stable headcount. Regarding sales and marketing, we upped our market and promotional investments as the industry normalized in the latter half of 2023. And our revenue returned to a solid growth trajectory. This contrasted with our strategy during the peak periods of downstream inventory and industry inflation pressure in late 2022 through early 2023, when we consciously curtailed spending to avoid ineffective marketing investments. In a similar fashion, we have also stabilized our G&A expenses in the quarter. The past year has fully reflected the cost savings from streamlining our team. Meanwhile, as we navigate new operational developments, such as ESG investments and adherence to stringent compliance standards as a dual primary listed company in the US and Hong Kong. We anticipate a potential increase in professional service expenses, which we will manage effectively. Finally, regarding interest income and cash, we earn approximately $13.1 million in interest income in Q4 as extra supplement capital to our daily businesses. a testament to our adaptive cash management. We have always prioritized security of our principal as we do not view earnings and interest income as our business target. By the end of 2023, our net cash position, which includes cash and cash equivalents, bank time deposits, and U.S. treasuries totaled about $984.3 million. In addition, we generated approximately $31.8 million in operating cash flow in Q4. Despite some cash flow fluctuations due to accounting practices and seasonal variations, such as the timing of annual bonuses, the overreaction trend for the year was clear as we recorded strong and positive cash flow in 2023. Looking ahead, we are committed to driving top line growth sustaining strong growth margins, and optimizing operating expenses. We're confident in our ability to deliver strong financial performance in 2024. With that, operator, we are now ready to take questions. Thank you.
Thank you. Ladies and gentlemen, if you'd like to ask a question, please press star followed by 1 on your telephone keypad. If you change your mind, please press star followed by 2. When preparing to ask your question, please ensure your phone is muted locally. Additionally, when asking a question, please take your questions in Chinese first and immediately translate them into English for the convenience of everyone on the call. Thank you. We now have our first question from Yan Liu of Morgan Stanley. Please go ahead.
First of all, congratulations to the company for its excellent performance. I have three questions for the management. The first one is about the company's income outlook for 2024. Based on the current communication with some customers, can you ask the management to help us look at the expected growth of the income in 2024? We especially want to which customers will have a stronger potential for growth in low distribution. This is the first question. The second question is about the interest rate, because the interest rate in the fourth quarter has increased significantly compared to the mixed changes in Smart Solutions. We would like to ask if this kind of mix change is a seasonal factor of the fourth quarter or if the fourth quarter level represents a new trend in the future. This is the second question. The third question is to ask more about the loss of cut-off, impairment loss, because this also occurred in the second quarter last year. I would translate my question into English. The first one is about 2024 revenue growth outlook. I would like to ask the management expectation based on the communication with key customers. And the second question is about the gross margin because fourth quarter 2023 gross margin sequentially increased to 47.3% due to some mixed change in smart solution. Is that due to seasonality or that represents a new norm for future? And the third question is regarding the impairment loss, because that also happened in second quarter last year. And I would like to ask whether the related item on balance sheet is clean or not. What is the future outlook for that impairment item? Thank you.
Okay. Thanks, Liu Yang. Okay. come to the first question about the 2024 forward-looking. So, from the downstream end-users perspective, based on our constant discussion and communication with our customers, our perception of 2024 are similar to last quarter's expectation, which is the global discretionary smart device spending maintained a moderate growth from Q4 to the beginning of this year. Among these regions such as Southeast Asia and Latin America have shown stronger growth momentum than Europe and America. In terms of categories, since January the end consumer spending of smart lighting categories has been relatively weak. due to lack the effect of inflationary pressures and its highly discretionary nature. However, electrical products, because of its usage, have related to energy saving in many cases, have recovered better than the lighting products, such as smart breakers, switches, those products. Appliances segment remains the main focus of growth, among which typical categories like robotic vacuum cleaners, which are a focus of our growth strategy for enterprise and expansion, smart pet appliances. It is a new category in the last few years that meets strong emotional needs of global consumers and have a relatively high resistance to inflation pressure. Other products like temperature controls, heaters in the appliance segment, which also involve energy usage and saving, can bring cost-benefit to users with addition of smart-up capabilities and so on. And at the end, the demand for most product segments remained robust due to those characteristics. Safety and sensing products because it's satisfying global consumers' fundamental needs for protection and family safety have continued to show steady growth momentum through the turbulent down cycles. And currently in the recovery period, it also shows a good growth trajectory. So above all, our product focus and investment strategies are based on the assessment of the major demand logic for the above layout I just discussed. Regarding downstream customers, inventory normalization began in Q3 last year, so we have seen pretty good restocking activities in the retail channels and the brand and also OEMs. Currently, we expect the inventory level remain at a total four to five months for all the downstream channels adding together by the end of Q4, which is a quite healthy level. So the downstream enterprises have normalized replacement for categories, and we feel the destocking is completed. And coupled with our joint efforts with customers in planning the categories promotions and the market strategies, Our revenue in Q2 and Q4 achieved both more than 40% year-over-year growth, so it majorly benefited from downstream restocking. Currently, OEMs, brands, and retail channels are generally optimistic about the outlook for their smart business in 2024, and their operating and business turnover is no longer as severe as before. As such, everyone is starting to be more positive. In addition, we have also found that in 2023, many new professional channel opportunities, such as the professional telecom operators in various regions, like the Middle East, Latin America, Brazil, etc., have significantly increased their attention and participation in the smart business. But we want to bring attention to all the investors because the Q3, Q4, it has greatly benefited from the restocking efforts of downstream, and the restocking efforts are probably coming to an end in Q1. It's just normalized, so we're optimistic about the growth of 2024, but it may not be as strong as Q3, Q4, which has the temporary restocking effect. For the second question about the growth margin, in 2024 we have observed a delivered continuous growth of our growth margin, it has come to a few effects. First, our IoT PaaS business has a steadily growth of the growth margin, and that reflects the continuous change in our product strategy and structure in the beneficial direction. As a company that substantially has built a broad IoT ecosystem, the revenue and the growth margin of IoT PaaS business results from a mix of categories and solutions. For different categories, such as smart vacuum cleaners, switches, Bluetooth headsets, or bulb products, the depth and the complexity of their basic IoT and cloud capabilities differ. Those have different prices and growth margins. Similarly, for different protocol solutions, such as Wi-Fi, Bluetooth, ZigBee, On the IoT, their pricing and the growth margin solutions also vary. However, considering consumers' price sensitivity towards smart products, we have always been committed to reducing the cost of smartification, allowing consumers to enjoy good value with affordable price. Therefore, we continue to manage the growth margin of IoT PaaS from both aspects. We look forward to maintaining a stable growth margin of IoT PaaS business. And also, we delivered a higher percentage in terms of revenue contribution of the SAS and Value Added Service segment, which enjoys a 75% gross margin. We expect the SAS and Value Added Service business contribute a similar percentage of business at Q4 in 2024. And for smart device distribution business, which now majorly contributing from the smart solution business, basically Tuya deliver a integrated software and hardware as one product, finish the product to the downstream customers. That business now achieved a 30% growth margin in Q4. We expect this growth margin remain relatively stable in 2024, And the portion of the segment will increase their revenue contribution in 2024 as it will grow at a higher speed than the other two segments. So overall, we look forward to maintaining a stable overall growth margin in 2024 versus 2023. So the third question is regarding the credit loss. So between 2028 and early 2022, we made a modest amount of strategic investments, approximately around $30 million in total, primarily in some of our downstream and upstream strategic partners. It could be our suppliers or potential suppliers, customers or potential customers. It's about around 10 companies in total. So several of them didn't perform well in 2022 and 2023 in these two severe downstream of the entire consumer electronics industry. So leading to investment impairments due to strict accounting practices. So according to the latest expected credit loss, sorry, the EACL rules of the accounting policy was issued in 2020. We have made the credit loss based on accounting policies. So, in total, in 2023, the total credit loss was around $15.5 million. So it was named as credit loss based on the accounting rule, but in principle it's actually the equity investment loss. So we believe currently that we still remain around $11 million value on our balance sheet based on our strategic investment from 2018 to 2021, and we believe the credit loss impairment has pretty much down. So in the future, if they have any credit loss impairment, it will be much less than what happened in 2023. So again, this is majorly due to the industry down cycle. All those companies actually are still operating, although we have largely made impairment on almost all the investment on these two, three companies that experience the difficulties. But they're still under operating, and if their operation improved in the next few years, we might add back the credit loss. So that's the answer to Liuyang's question for the the three questions. Operator, you can go to the next question.
Thank you. Our next question comes from Timothy Zhou of Goldman Sachs. Please go ahead.
Thank you for accepting my question. Congratulations on your performance. I have two questions for you. First of all, let's go back to the revenue outlook for 2024. We've talked a lot about the revenue outlook for PaaS. I'd like to ask about SaaS. How is the revenue plan for the entire year of 2024? Especially the big clients we mentioned earlier. What do we think about the rhythm of their revenue? The second one is about the cost and some of our staff's plans. Thank you, Benjamin, for taking my question and congrats on the strong fourth quarter results. I have two questions here. One is regarding the 2024 revenue outlook. I think you already mentioned quite a lot about the past revenue outlook. I think on the SaaS part, just wondering what is your outlook here, and specifically on the key customers' progress, what does their revenue wrap-up look like in 2024? And secondly, I think given 2023, It's a year of very good OPEX control. I'm just wondering what is your OPEX plan and headcount plan for 2024 and how that will impact your OP margin or net margin, if any? Thank you.
Okay, thanks for Timothy's question. So first about the SaaS and value-added services segment. So our software services and other revenue sectors are still reflecting the adjustments in revenue structure within which high-quality revenue maintains good momentum. So, for example, first, our cloud software services such as cloud storage, which is a recurring fast revenue in principle with a pretty high gross margin, have achieved year-over-year revenue growth for five consecutive quarters. While consumer payments have increased, number of enterprise customers using Our cloud storage technology has also steadily increased to nearly 80 of them globally. Secondly, our CubeSmart private cloud products has also already helped us secure over a dozen strategic large clients, such as several industry or telecom giants in Southeast Asia, well-known major channels in Australia, or better serving the expansion needs of existing large clients, like Philips' new Asia-Pacific project. We have several clients whose projects are steadily progressing, and we will share more with everyone when we have the clients' consent for PR or as we approach project completion and deployment. Thirdly, in terms of industry SaaS products, although the domestic real estate and the community industry in China faced significant challenges in 2023, posing the pressures to our community SaaS solutions. We still achieved nearly 30% annual year-over-year growth in other sectors, such as smart hotels. Additionally, our cube products and industry SaaS products have generated a good synergy with several typical cube customers' acquisitions in regions such as Southeast Asia, like some leading real estate group clients in Thailand, serving as benchmark cases of win-win projects for us and for the customers. On the other hand, in South End value-added service segment, our customized development technology services and some other one-time value-added services, like OEM app, are still undergoing structural adjustment. So we have successfully kept a number of related clients and projects at a limited and non-expanding level while trying to increase the average order value to enhance the benefits of this client project. In the future, this segment will be retained at a level for specific strategies and customer service rather than the main source of revenue for the company. So in summary, since SAS and others comprises a diverse mix of services and software technical products, it may still face overall revenue fluctuations in the upcoming few quarters. However, the proportion of our high-quality recurring income is continuously and steadily increasing. For the second question about our big customers, so the key customers, the high-quality key accounts is an important strategic direction for our development in the last two years. The opportunities of key accounts can bring multidimensional revenue for us, including revenue from Qube private cloud software, ongoing operation and iterations fees. And also, they can bring subsequent revenue for us on IoT path business. Also, the revenue for smart solution business. And also, the opportunity of recurring SaaS and value added services revenue in the coming years. Additionally, key accounts have advantages of large scale. high market share and also high resistance to economic down cycles. So we have already shared some cases that customers have allowed us to disclose covering Southeast Asia, Latin America, and also in Europe. We also have some promising key account cases in emerging markets like the Middle East, but we are currently unable to defer name yet. Of course, acquiring key accounts is a tough battle. Securing 10 or fewer key or high-quality customers each quarter is already a significant result of our efforts. The entire company will continue this strategy to focus our best technology resources and sales marketing efforts on the key accounts. Regarding the third question about the expenses and the profits, so our expenses have a relatively clear structure. On a non-GAAP basis, about 70% of our net operating expenses are related to salaries and the benefit cost of employees as we are a light asset business model. The future trend of this part of expenses is basically based on the size of the total number of employees. Essentially, we have already completed adjustments to our team size, so we expect to maintain the current team size in 2024. The remaining 30% of the expenses cover daily activities, including cloud costs accounted as expenses. professional promotional marketing activities, travel activities, and rents, et cetera. So aside from technical and marketing expenses, which will be moderately invested in accordance with the growth of the revenue, the rest of the expenses are also mainly linked to the number of headcounts. Overall, considering the factors leading to expense reduction, and preserving some space for basic expense increases, we expect this year's total operating expenses remain relatively stable. Our profit margins also link to revenue scale, so we will continue to focus on growing revenue based on the current team size. So, operator, you can move to our next question.
Thank you. Our last question comes from Minglan Li of CICC. You may now go ahead.
Okay. We've already talked a lot about the 24-year demand and revenue outlook. From the perspective of the red-light environment, the long-term expectation has been delayed. From the perspective of the customer's perception of the company's own contact, does this change affect the 24-year demand? The second question is about the path of our PaaS, PaaS, and intelligent equipment integration business in the next two to three years, a business center and investment strategy. Thank you, management, for taking my questions. First of all, congratulations on your robust performance. As previous discussions have already covered much about the outlook for demand in 2014, I have one quick follow-up. First, we have to wait longer for the Federal Reserve rate cut. So how does this change of expectations influence the demand based on your recent observations? That's the first question. And for future development, could you elaborate more on the strategic plans and investment priorities for and the smart device distribution over the next two to three years? Thank you.
Thanks for asking this question. So let's first come to the first question. So interest rate cuts themselves are beneficial for releasing capital to promote consumer spending. However, considering that inflation is still present, the market currently feels that the pace of interest rate cuts is slower than originally expected. Furthermore, if inflation rebounds quickly after a recut, the consumption such as food and the gasoline prices will rise, which could suppress discretionary electronic consumer devices spending to a certain extent. So we think the extent of the problem still comes back to inflation itself. So we feel that our customers, like the brands on the retail channels, are less sensitive to the interest rates, but more react quickly to inflation itself. So as we mentioned before, players in the market are spontaneously reaching a new equilibrium point for discretionary consumption. And if inflation and prices maintain at current level, then we estimate the downstream demand is likely to continue at current performance. For the second question. If we divide the company's development into early, middle, and long-term stages, Tuya with its unique IoT cloud software technology and products, scalable business strategy, and neutral cloud agnostic positioning has captured a significant market share and influenced by seizing the tremendous opportunity for rapid growth in the IoT penetration rate and the market from nearly zero to one during the first stage from 2014 to 2021. Now as the industry enters the second phase from one to ten, and after experience of downturn cycles over the past two years, the enormous TAM for IoT smart devices requires an increase in further penetration rates to be unlocked. our CEO Jerry's earlier remarks, our current main direction is to drive efficient revenue growth from both quantity and the price aspects of our product offering. Therefore, enhancing companies' revenue while further assisting customers in promoting smart penetration and usage. In the long term, as the penetration rate of smart devices continue to increase, And with developers tackling the issue of fragmentation, the widespread adoption of smart applications is anticipated to a further extent. And we are looking forward to this with great expectation. So returning to the present, our focus for development in the next two, three years will revolve around centering on key accounts, creating efficient and higher potential revenue through comprehensive solutions composed of high-value products. Under this approach, the IoT path, smart solutions, and SaaS software will complement each other in a collaborative manner to meet needs of various types of major clients. For example, for local retail brand group overseas, Enhanced smart solutions, which is supported by IoT PaaS technology, will together serve as the key to acquiring such customers. And for oversee telecom operator groups from Asia Pacific to Latin America, Cube and the smart solution will join force to serve their customized needs. And once they adopted our smart solution and the tube to deliver the IoT services to their own customers, like millions families in their region, we will use SaaS offering to help them to generate further recurring revenue, which we can usually split a good chunk of it. For industry clients or multinational corporations with industry needs, A lot of times they can mix match all three types of products as needed. So that concludes the call today. Thank you for joining our call. If you have any further questions, please feel free to contact us or request through our IR website. We look forward to speaking with everyone in our next earning call. Have a good day.
This concludes today's conference. Thank you for joining. You may now disconnect your line.