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2/23/2022
Thank you for standing by. This is the conference operator. Welcome to the Zeta fourth quarter 2021 earnings conference call. As a reminder, all participants are in listen-only mode and the conference is being recorded. After the presentation, there will be an opportunity to ask questions. To join the question queue, you may press star then one on your telephone keypad. Should you need assistance during the conference call, you may signal an operator by pressing star and zero. I would now like to turn the conference over to Scott Schmitz, Head of Investor Relations. Please go ahead.
Thank you, Operator. Hello, everyone, and thank you for joining us for Zeta's fourth quarter and full year 2021 conference call. Before we begin, I would like to mention that today's presentation and press release are available on Zeta's website at www.investors.zetaglobal.com, where you will also find links to our SEC filings along with information about Zeta. Joining me on the call today are David Steinberg, Zeta's co-founder, chairman, and chief executive officer, and Chris Greiner, Zeta's chief financial officer. Before we begin, I'd like to remind everyone that statements made on this call, as well as in the presentation and press release, contain forward-looking statements regarding our financial outlook, business plans and objectives, and other future events and developments, including statements about the market potential of our products, potential competition, and revenues of our products and our goals and strategies. These statements are subject to risks and uncertainties that may cause actual results to differ materially from those projected. These risks and uncertainties include those described in the company's earnings release and other filings with the SEC and speak only as of today's date. In addition, our discussion today will include references to certain supplemental non-GAAP financial measures. which should be considered in addition to and not as a substitute for our gap results. We use these non-gap financial measures in managing the business and believe they provide useful information for our investors. Reconciliations of the non-gap measures to corresponding gap measures, where appropriate, can be found in the company's earnings release and other filings with the SEC. With that, I will now turn the call over to David.
Thank you, Scott. Good afternoon. and thank you all for joining us. 2021 was an incredible year for Zeta, filled with many important milestones, from going public to hosting our inaugural Zeta Live conference to achieving record results. In 2021, we generated revenue of $458 million, up 25% year over year, or 30% adjusting for the 2020 presidential cycle. And we drove significant operating leverage by maintaining a disciplined cost structure. Our financial performance is a reflection of the measurable value we deliver for our customers. And as a result of continuous investments we have made in our products, our people, and our go-to-market initiatives. These results underscore the disruption that is accelerating in the marketing technology landscape. as marketers seek to re-architect their strategies and systems to improve how they reach and engage customers and achieve the full potential of data-driven, identity-based marketing. Zeta's founding vision has never been more relevant in the marketplace to help brands navigate these challenges. As a sign of our confidence, we're announcing the long-term targets of our Zeta 2025 plan. The financial goals of this plan are to generate in excess of $1 billion in annual revenue with at least a 20% adjusted EBITDA margin by 2025. We believe in our ability to achieve these results because of the changes in the digital marketing ecosystem, the evolution of our platform, and the expansion of our go-to-market capabilities over the last 15 months which are truly resonating in the marketplace. The Zeta marketing platform with the customer data platform or CDP Plus at its core was purpose-built to empower marketers to ingest, synthesize, and activate identity-based data to create personalized marketing programs at scale through any channel and across the entire customer life cycle. This single platform makes it easier and faster for marketers to deliver better consumer experiences and achieve higher return on investment. The ZMP is electrified by Zeta's proprietary first-party data set, which resolves to our Zeta ID that our customers access automatically. The presence of this identity-based data means that our customers are unaffected by environmental changes, such as the elimination of Apple's IDFA, the elimination of third-party cookies, or even Google's recent announcement to the changes in the Android app tracking platform. We do not rely on any of these elements to identify individuals or measure marketing performance. These shifts in the environment are creating incremental demand for Zeta. The proof is not only in our results, but also substantiated by independent third parties. For example, Forrester included our customer data platform in the large market presence segment of their NowTech customer data platforms report published earlier this month. Zeta was one of only five CDPs out of the 34 they analyzed to be included in the large market presence segment, which denotes greater than $75 million in annual revenue. Additionally, Zeta was recognized as an automation CDP, the segment with the most highly functional capabilities. This was also supported by the CDP Institute, which recently conducted a thorough review of our CDP and issued a report highlighting Zeta's quote, powerful capabilities. Zeta exceeded the core functionality requirements and earned perfect scores in each of their 17 categories evaluated, which span core data management, unified customer profiles, activation, and analytics. The most important validation of this is coming from the customers as we continue to win against the largest marketing clouds in the world. Let me give you an example. In the fourth quarter, one of the largest players in the US retail industry replaced Salesforce after a 15-year partnership with Zeta's all-in-one data marketing platform. Our team's expertise drove rapid time to deployment And in only a matter of weeks, this client began deriving insights into their own customer base. Zeta's CDP now sits at the heart of their marketing ecosystem, enriching their existing data and helping to inform on key business decisions. Delivering differentiated value is our North Star. We will continue to invest in the areas of greatest opportunity and the highest return to strengthen our platform and sharpen our differentiation. Over the last two years, Zeta has invested approximately $250 million into research and development and go-to-market initiatives. And while this investment has contributed to our record 2021 performance, I continue to tell our Zeta team, not all things that got us here will get us where we want to go. As such, we continue to evolve as a company to support our Zeta 2025 growth and profitability targets. For starters, we are raising our brand awareness through events like Zeta Live. With over 3,000 participants at our inaugural conference, paired with incredible content from some of the foremost leaders in the industry, we have seen an increase in new pipeline opportunities and an acceleration of our close rate. I encourage you to view the Zeta Live content, which is available in the events section of our investor relations website. We will further expand our partnerships similar to what we announced in 2021 with Snowflake and Dun & Bradstreet. We will continue to look to drive more sales productivity behind our newly appointed chief revenue officers, leading us to the next phase of growth for the company. Looking out to 2025, We believe Zeta is well-positioned to become the leading marketing cloud in the world. We plan on accelerating disruption in the ecosystem as creating massive opportunities for Zeta. Walled garden providers continue to attempt to tighten their grip and change the rules. Just last week, Google announced plans to restrict cross-app tracking on Android devices, mirroring the IDFA changes at Apple. This is forcing marketers to look for new alternatives like Zeta. Zeta has evolved from a disparate set of silos to the unified hub of a modern enterprise. Artificial intelligence has gone from experimentation to mission critical. New ways of ingesting, synthesizing, and storing data like the CDP are transformational for marketers. So the acceleration of channels that deliver scale and precision such as connected TV. And while CTV is the fastest growing channel in the marketing ecosystem, marketers have struggled to realize its potential and integrate CTV with their other people-based channels. Marketers need the ability to target individuals, not groups, through more relevant omni-channel experiences and measure the impact with deterministic attributions. The need for data-driven, identity-based marketing has never been stronger, and we are just beginning to scratch the surface of our rapidly growing, multi-billion dollar addressable market. And of course, none of this would be possible without our talented and dedicated data people, which is why we're making major investments in our own team. We recently expanded the number of paid holidays, doubled our health and wellness benefits, and quadruple the number of learning and development classes to reward and retain our most valuable resource, our Zeta people. Where we have done the best job attracting new people is in skilled and constrained areas such as sales and engineering, where we actually exceeded our hiring plans for last year. We are focused on becoming an employer of choice and strive to create a positive, diverse, and inclusive environment with significant growth opportunities for all. Diversity, equity, and inclusion is a strategic imperative at Zeta and we believe critical to our long-term success. In conclusion, I would like to sincerely thank our Zeta team, our customers, and our partners for an incredible 2021. I have never been more optimistic about our future and I am honored to be able to share our Zeta 2025 goals with you. We're off to a fantastic start in 2022 as we continue to capitalize on the disruption in the market and provide more value than ever to our customers. And the best part is we are just getting started. Now let me hand it off to Chris to discuss our results in greater detail.
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