Zeta Global Holdings Corp.

Fortune 1000 customers spending hundreds of millions to billions of dollars in marketing is just a matter of time until we move them over. But I think even more impressively to us is the opportunity. There's a 10x ARPU differential in the average revenue for that 100k to a million customer of about 98k versus almost a million, 981k for the super scaled customers. And I think as you heard, for the first time, more than half of the customer base is now using more than one channel for Zeta.

The other thing I would point out, Rich, is what we're seeing in the marketplace is some of the macro issues are driving our clients to move from proof of concept to superscale clients much more rapidly than we've seen in the past. So as our clients are seeing inflation, as they're seeing a potential downturn, what we're seeing is everybody is far more focused on efficiency of marketing. And as they look at efficiency and they look at efficacy, they're seeing the return on investment on our platform We're literally returning, for most of our clients, 10 to 1. For every dollar they spend with us, they're returning $10 in business to themselves. If you take what they're paying us in subscription fees back into their returns, and we're seeing budget budgets. that have been traditionally going to linear, moving to the Zeta marketing platform at an accelerated pace, and I think that's a trend that we can expect to continue.

Thanks. So, you know, I think you probably often see with a superior product, one of the things competitors use is sort of fear and distortion as their way to try to defend their positioning. Same happens in the investment world. I wouldn't normally ask this, but I'm sort of curious if you had any commentary around a recent short thesis that emerged, which, in our view, didn't carry a lot of teeth. But now that you've got a clear table to talk, I'm sort of curious if you had any feedback. Thanks.