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4/23/2024
Hello, all, and welcome to Amenadio Zegna Group's first quarter 2024 revenue. My name is Lydia, and I'll be your operator today. If you'd like to ask a question during the Q&A, you can do so by pressing star followed by the number one on your telephone keypad. I'll now hand you over to Paolo Durante, Chief of External Relations, to begin.
Thank you, and good afternoon, good morning to everyone. Thank you for being here with us for this Ermenegildo Zegna Group first quarter 2024 Revenues Conference call. All the material for today's presentation is on our website and you should also have received it. Just let me introduce the management today on the call. We have our Group CEO, Gildo Zegna. and our group of CO and CFO Gianluca Tagliabue. Before we begin, as usual, I need to point out that we will make certain forward-looking statements during the call. Our actual results may be materially different from those expressed or implied by these forward-looking statements. which are also subject to a number of risks and uncertainties, including those described in our tax filings. Please refer to the follow-up statement included in today's presentation. After this boring part, I'll leave the floor to our chairman and CEO, Mr. Gildo Zegna.
Hello, everybody. Good morning and good afternoon. Thank you for joining today's conference call on the first quarter 2024 revenue results for the Dermenegildo Zia group. A few weeks ago, as you recall, we shared how the group is continuing to develop our three brands for the long term and how we are tackling what we believe are short-term challenges in the luxury sector. You will see today that our Q1 revenue came in line with what we had anticipated. I will give you an overview of our performance this quarter, then Gianluca will go through the numbers in detail. I want to underscore that our Q1 results have left me reassured. The Zegna brand continues to show its strength with a solid 7% organic growth this quarter and double-digit organic growth in most markets, including the U.S. and EMEA, where the brand is delivering outstanding results. I'm also confident on the strength of our other two great brands. Once on board traction is only beginning its journey with the group, and some key projects will be announced in the coming months. Thom Browne is opening an important new chapter which I want to provide some color on. Thom Browne has been a critical factor of our success since it became part of our group, delivering sound double-digit growth every year, tripling its revenues. Its superior performance has been fueled by the capacity of the brand to closely engage with its community and capture certain sectors, trends, especially in Asia. In recent months, we have made the difficult decision to reduce Thom Browne's exposure to the wholesale channel. We took direct control of the brands of Brazil and Korea, where the brand is a strong recognition and is performing ahead of the sector. In China, we have reinforced our regional management team. We've also worked on the collections themselves to protect the exclusivity of the highly recognizable products. All these will further enhance Stone Brown's long-term value. While it will take some time to reap the rewards of this decision, our indicators already confirm that the brand is strong and that our action will make it even stronger. Some of the evidence we have of that includes the success of the Saks activation for top clients in the U.S., largely focused on women ready to work, proving the good response on this category and on accessories. The strong response that we achieved on the Ferretti partnership, which we just launched at an exhibition during the Salone del Mobile in Milan. The endless success of Thom Browne fashion shows and the many friends of the brand who continue to be attracted to it, search for it and proudly wear it and constantly proving their loyalty. And last but not least, The brands continue success in the very important Japanese market. Let me also say a few words specifically on China in general and for the Xenia brand in particular. The Chinese market is currently experiencing a normalization phase post-COVID, which is good news. For Xenia, the China market was the last to launch the one-brand strategy. It is also where the entry to luxury offer was higher than other regions. We are still working on brand awareness, client experience in store, and merchandising. But even more, we are working on creating brand experiences. At the end of May, we have an important private event in Shanghai, the first ever client-focused event organized in China. It is by invitation only. and reserved for our very important client, customer and prospects. Alessandro Sartori, Zia's Creative Director, Leo Wu, the Brand Ambassador, and my two sons, Eduardo and Natalia, attend. It will be an immersive experience into the Zia world, into the brand's deep legacy, essence, and authenticity. As we just did in Milan, we will bring Aussie Zia to China, and we also will bring the Oz Ilimo project to Shanghai. We know that what Xenia started with the one brand strategy is a journey, which I like to think of like building a house. The Xenia brand house has stone foundations. Now we need to build the floors. We know this will take time, but we also know that the Xenia house was built on unique foundations that can't be replicated by anyone else. And it is the brand's unique legacy that will continue to foster for its success in China and around the world. Earlier, I mentioned Orsizegna in Milano. Let me use the last few minutes to explain what we did during the Senado del Mobile. Something I'm really extremely proud. The launch of Orsizegna in Milano. During our last call, I mentioned that we were going to take over the city of Milan during the design week. with the launch of Ozzy Xenia in Milano, the donation of the flower bed to our home city, and the immersive experience at our headquarter, open to the public for one week to launch the Born in Ozzy book by Rizzoli. This has been a unique opportunity, increase the knowledge of the Ozzy Xenia and boost the desirability of the brand. When I told you we were going to take over the city, I personally was not expecting such an incredible outcome. More than 26,000 people visited the installation in six days. And we also organized special dinners for our friends, circle, with the lighting moments for our top customers. Record revenue ever between our Milanese stores led by the Monte Napoleone shop. We created also three totes bags based on the graphics of the book that were given to visitors for location of the city and terminated within 15 minutes every day. And we had queues of people waiting to receive one. The totes quickly became a must-have of the Salone, especially among Generation X and Generation Y attendees. Some 500 articles worldwide covering the event. And last but not least, Zegna also won the Fori Salone Award of sustainability. You will notice that we accomplished all this without talking about product. This was all through providing unique experiences and through living out our values and our legacy. In one word, through our authenticity and creating a dream around our brand. As you recall, giving back has always been a part of JNF. It is part of our history and embedded in our DNA. This is what the founder taught me, and be led by example, that we must support and give back to our communities, our cities, and to the planet, and to our home. I think that we have to give a big hug to the team because of this great accomplishment. And I know this is another step. an important one in building an even stronger brand in the direction we have been pursuing since the launch of the One Brand Strategy to make Zegna the best brand in venture timeless luxury. As I said, it is just one step. Others will follow. After Milano, Shanghai will be the second city where we will bring ours in Zegna. And you will need to wait to find out the third. which is already planned. And I promise you, it will be worth the wait. Thank you for your attention and let me now turn to Gianluca to go into the financials and details.
Thank you, Gildo. Good afternoon, everybody. Let's move to page nine of the presentation, where you find our consolidated revenues for the quarter and the buy segment information. First of all, let me make a general comment. As you know, Q1 consolidated revenues include Tom Ford Fashion Business, which was integrated in the group since April the 29th of 23, and includes also the consolidation and acquisition of the South Korean business for Tom Brown on July the 1st of last year, and for Zegna, the Korean business, on January the 1st of this year. Pursuant to which, the group started to directly operate the business for Tom Brown and for Zegna in that market. Therefore, when we refer to organic revenue growth, we neutralize from the group perimeter the effects from Tom Ford Fashion Edition and the Korean-related changes in scope, and we apply also the constant currency approach. In line with Q1 outlook provided during the last conference call on April the 5th, in the first quarter of this year, group revenues reached 463 million euro, up 8% year-over-year, 11% when we exclude three percentage points of negative currency headwind. On an organic basis, revenues were down 5%. Zinnia segments recorded positive growth, plus 2% on a reported basis and plus 4% on an organic basis, notwithstanding the textile product line, which recorded a slack-fish performance. Currencies have been an headwind in the quarter for the group and also for the Zegna segment, mainly related to renminbi and to a lesser extent to the yen and to the US dollar depreciation compared to one year ago. As anticipated in the quarter, Thom Browne segment revenues declined 30% reported and 35% on an organic basis. I will comment in details later on this performance. Let me only anticipate that the decline has been driven not only by a demanding base of comparison looking at Q1 of last year, namely in wholesale, but also by the decision to streamline the Tom Brown wholesale channel and by some sectors challenges in the Chinese market. Tom Ford Fashion segment recorded 65 million revenue. Given that Q1 of last year, Tom Ford Fashion was not part of the group. We do not have a base of comparison. I will provide some more colors on Tom Ford Fashion later in the presentation here. I can just add that the performance has been in line with our expectations. The brand CEO and his team are working to set the basis for the future development of the brand. Moving now to page 10 of the presentation, we can look at the revenues by brand and product line. In Q1 of this year, Zinnia Brand recorded a solid plus 7% organic growth The product categories that contributed the most to this performance are, of course, our triple-stitch shoe family, which continues to deliver some double-digit growth, also thanks to the success of the second scheme drop. But also, there was a positive trend on luxury leisure wear and our proprietary made-to-measure business. As we already commented on brand performance, as much as for the segment, declined for our decision to reduce the wholesale business and also as a consequence of lower than expected BTC results, in particular in greater China region. In this performance, there is centrally the decision to protect the Thom Browne key branded products and their desirability by limiting their exposure, in particular online. Looking at Tom Ford Fashion, let me make a quick comment on the new collections designed by Peter Hawkins, which has been introduced in stores from February with good sales performance. Of course, it is still early, but I would say that the initial signs are positive. A quick word on textile, the flatfish, which is minus one organic. performance of this product line reflects the cautious outlook that we are observing in this B2B sector, with many companies being cautious on their raw material orders. Under the other revenue line, we now include mainly the revenues that we generate with third-party brands. This line of business can now be considered marginal since with the acquisition of 100% of Tom Ford International, we integrated the Tom Ford fashion business within the group while before it was accounted within the third-party brand's revenues. This explains the substantial decline reported given the changing scope. Moving now to revenues by distribution channel at page 11. I would limit the comments here because we will then analyze this performance by channel specifically for each brand, which I believe will provide you more insights. Still, a couple of quick comments. DTC channel grew 20% year over year, or 3% organic, driving the group performance thanks to Zegna brand's positive contribution and thanks to the integration of Tom Ford DTC channel. In the quarter, DTC accounted for 71% of group revenues, or 77% of the three brands, that is excluding textile and other revenues lines that are by definition B2B and wholesale. The wholesale performance for the three brands Zegna, Thom Browne and Tom Ford fashion was negative 12% year over year and 26% organic reflecting the negative performance at Thom Browne wholesale and the already mentioned acquisitions of the Korean businesses which were converted from wholesale to retail Of course, these two effects have been partially offset by the positive contribution of Tom Ford's fashion addition. Moving to page 12 with the split by geography. Before commenting the performance by region, let me underline that we have partially revised and I believe simplified the way we report revenues by geographical area in line with sector's best practice. We therefore now report EMEA, the Americas. We continue to report revenues from the greater China region and the rest of Asia, the rest of APAC altogether. Looking at EMEA, EMEA recorded a negative 6.5% growth organic, exclusively related to Tom Brown performance, in particular for the wholesale channel, while Xenia was double-digit positive in both channels in the region, and Middle East continue to drive the growth of the region with outstanding double-digit growth. Moving to Americas, this region recorded a strong plus 10% growth on an organic basis and plus 58% including the Tom Ford fashion integration. Venia DTC revenues significantly outperformed the organic growth of the region. US, Mexico and Brazil have been the best performer markets U.S. in particular, the most important market, of course, of the area, reported organic growth higher than the average of the region, thanks to Xenia brand outstanding double-digit performance in U.S. Greater China region revenues declined by 13% organic, with Tom Brown significantly below this mark, and Xenia down single-digit. As Gildo mentioned in its introductory speech, the sector is seeing a normalization phase in GCR after the immediate post-COVID bounce back, and we are seeing a more cautious consumer outlook, especially on the side of the aspirational clients. With Zegna Brand, we can confirm that the I.N. market is overperforming. For instance, our second skin drop performed extremely well in China, and the Uber luxury trunk shows we are organizing are delivering above expectations results, and also make to measure orders are growing nicely. So Tom Brown also is working on its top of the pyramid clientele, and more importantly, we have reinforced the management team, and they expect that some initial results should be visible towards the end of the year. In the rest of APAC, let me underline the strong performance in Japan for all our three brands. In terms of cluster of nationality, I will anticipate a question that I know you might ask. For Xenia DTC, the US cluster keeps on growing on a solid double digit pattern compared to last year, while the cluster of Xenia clients from greater China is likely negative versus Q1 of last year, even if Chinese are buying more outside China, both in Europe and even more in Japan. But you know that for Xenia brand in particular, the largest part of Chinese buy domestically. Therefore, the trend of revenues in GCR as a region is not that different from the trend of the cluster of Chinese residents itself. Let's now move to the brand breakdown by channel, starting at page 15 by the Xenia brand. In Q1, Xenia DTC revenues grew by 6.3 organic, accounting at this point for 85% of the brand revenues. The DTC channel recorded sound double-digit organic sales growth in EMEA, in Americas, and rest of Asia Pacific, while GCR was, as I said before, mid-single-digit negative. In the quarter, the brand opened 24 net new stores from 253 at the end of last year to 277 at the end of March of this year. Within this 24 net openings, 16 are the store converted in Korea from wholesale to retail, four are shopping shop converted into concession in North America, and the remaining net four are two in travel retail, Zurich and Shanghai, and the last two are openings in China and Beijing, and one in Paris, La Samaritaine. Wholesale for Zegna brand recorded a plus 9% organic, again, deducting the effect of Korea, with good growth in all markets. I remember that since spring 24, we are moving the merchandising calendar of our collections towards a buy-drop approach, which will influence the time of deliveries in the quarter. As anticipated, Q1 has benefited of some shifts of deliveries from Q4 of last year to Q1. In any event, we anticipate that for Zegna brand, the wholesale business in the year would be, is expected to be slattish versus 2023 in organic terms, which means again, taking aside the Korean takeover effect. Moving to page 17, the breakdown by channel for Thelma Brown in Q1 DTC grew by 4.4%, which is a minus 14% excluding the effect of the conversion from wholesale to retail of the Korean business. The rest of APAC, Ford and Brown, outperformed, especially in Japan. Americas performed better than the average. GCR underperformed versus America. Commenting the wholesale performance, let me underline that it has been impacted by three main effects. Demanding base of comparison, Q1 of last year was a very important quarter of shipments. Spring 24 deliveries that have been accounted in Q4 of 23. And more importantly, by the decision to rebalance the channel. The first two factors should be less relevant in the coming quarters, in particular in Q2 and Q3. While with regard to the wholesale selection, we expect it will continue also in the next quarters. However, the magnitude of this selection should be significantly lower. Let's now move to page 19 for a few comments on Tom Ford Fashion, which reached 65 million euros with a DTC contribution close to 70% for the brand. You know that quarterly performance cannot be considered as a proxy for year and the results this is true for most of the business and it is even truer in this case for many reasons first of all tom ford fashion delivered some wholesale spring wholesale orders in april the new collection designed by peter hawkins hit the stores only march contributing for revenues for only a few weeks and last but not least some important new openings are expected in the second part of the year therefore To help you understand the trend of this brand, I would just add that Q1 contribution to Tom Ford Fashion yearly revenues should be assumed closer to 20% rather than 25%. Before moving to Q&A, let me just comment on page 21 that at the end of the group, at the quarter, the group has 417 DOS, an increase of 27 net DOS. versus December, of which we already commented 20 are coming from the wholesale to retail conversions of Zegna, while Tom Ford in the quarter opened three small stores. And now I hand it over to the operator for the Q&A sessions.
Perfect. Thank you, operator. You can open the Q&A session.
Thank you. Please press star followed by the number one if you'd like to ask a question and ensure your device is unmuted locally when it's your turn to speak. If you change your mind or your question has already been answered, you can withdraw your question by pressing star followed by the number two. Our first question today comes from Chris Huang of UBS. Your line is open. Please go ahead.
Hello. Hi. Thanks for taking my questions. I have three. Firstly, on current trends, can you maybe give us an early indication of how things have shaped up recently as we're three weeks into the quarter? If it's too early to comment, maybe perhaps at least some sense of how March has performed relative to the overall Q1. Secondly, on trends by consumer nationality for the Zeng at DTC, I know you commented a little bit high level, but is it possible to kind of further quantify, is it fair to say that Chinese is probably down low to mid single digit year over year, and how are the European consumers, the local Europeans doing for Xenia in Q1? Last but not least, Tom Brown. I know you commented that you're expecting some more wholesale impact for the coming quarters, but with a smaller magnitude. Can you just maybe deep dive more a little bit into what kind of magnitude are we expecting here? Is it still going to be double digit, high teens, any color on that would be super helpful. Thank you very much.
Thank you, thank you, Chris. I think there are all questions for Gianluca. Just on the first one, when you asked about the exit rate in March, did you ask China or in general? Sorry, I didn't get it.
If possible, in general and also on China. The more color, the better. Thank you.
Of course. Gianluca.
Hi, Chris. The March exit rate at group level was roughly in line with the quarter trend. Of course, here it makes sense. My comment is more on the exit rate of the DTC because wholesale follows its delivery schedule. So I would say that DTC is basically not different March versus the quarter. In terms of nationality, I think you asked about China, we are closer to the mid-single digit, not double digit. For Xenia, we have observed a good increase in Europe and Japan, as we have already commented in other terms. Anyway, more than 90% of the spending of residents in Greater China fall into the stores of greater china itself so we are talking about an important growth on a smaller part of the business because as we have already commented our clients tend to be to appreciate more the service on a local basis also considering alterations for instance so it's an important growth but on on that size slice of the business which is slightly less than 10 percent uh europe local europe europe demand is uh is very solid i think our growth is uh across across all the all the markets it's the above the the the double digit mark uh so we are in in europe continental europe i think we always detach the good performance in middle east and dubai but also In continental Europe, we are seeing a very, very healthy trend. So I think that is, on the thing aside, the only point that Gildo remarked was the execution of the one brand strategy in greater China and where we have positive sign of traction on the IM consumers and the rest of the world is performing extremely well. The next quarter, we are not expecting a 50% decline, much lower. Probably still in the double digit range.
Okay, we can go with the second. Thank you, Chris. We can go with the second question.
Our next question comes from Anthony from BNP Paribas. Please go ahead. Your line is open.
Yes, thank you. Good morning. It's Anthony from BNP Paribas. I hope you're well. I just have three questions, please. So the first one, if you can tell us the price increases year-to-date by brand, that would be the first question. My second question would be on Tom Ford fashion at 65 million in Q1. Would you be able to say if it was up year-on-year versus the pro forma of Q1 2023? And as well, I mean, I understand that there might be some delay in terms of spring-summer delivery, so maybe it can be beneficial to Q2. And my third question would be on marketing. I mean, it's very interesting the activation in Milan with great traction. I mean, as Zegna, sales are highly concentrated to few customers. Do you think that opening the brand to a greater audience is the way to go or do you prefer to further increase the business with existing clients, so in a way,
staying very exclusive thank you okay thank you thank you Anthony the first one are for Gianluca and then I'll leave for the third the interesting one on the marketing to Gildo hi Anthony so the price increase after fall winter 24 we anticipated that our price increases would be
on the low single-digit side, so more to offset costs rather than increasing really the price on a price strategy positioning. So we are going with this pattern. We have gone with this pattern on spring 24, and also fall 24 is following the same logic, small adjustments. So the big step up, we said, is already behind us. In terms of 64 million for Tom Ford, yes, as I said, the 20% and not 25% includes the fact that we are expecting the next quarters Q2 to be higher than Q1, also through timing of deliveries, but also thanks to all the actions, openings that we are we are planning to do. In terms of marketing, I think, Gilles, do you want to take it on the market side, whether we are exclusive or not?
On marketing, I think that what we have done in Milan proves our authority and the opportunity that we have to increase the desirability for the brand. So I think that we will be acting in two avenues. On one side, increase our forte in very important clients. Today we have 4% of the clients that give us 40% of the revenue. I think that we probably can go slightly higher than that in the future by doing what we did in Milan around the world. So I think that the Shanghai event, we expect quite a lot we will have in september another important event in new york to to go in the same direction and so that will take advantage of our personalization project that takes in consideration bespoke taking consideration specialized taking consideration a very high value item that the customer can buy by appointment only and they cannot find it in the store. And so I think that this is one thing. The other side is icons. The triple stitch second skin has been the highlight of the season in terms of icons product. And I must say that an interesting part of those customers are new. So that surely will drive an additional business. And the goal is to have those customers come back to us, not only sticking and buying one product. And I do believe that amplification in Milan, with all these young people, can drive additional customers into the store and into the online business. I must say that the eTailor business this season has been quite good for the brand. And surely all these promotions have helped to go in that direction.
Thank you. Antonio, we leave the floor to another question. Thank you.
The next question comes from Oliver Chen of TD Cowen. Please go ahead.
Hi there, thank you. This is Katie on for all of our 10. Congratulations on the strong growth within the US. We just want to ask a quick question around that US growth and how much of that is related to strength within the DTC channel and how would you characterize the relative health of the US consumer versus other clientele across across the globe between between Europe as well as China and Japan? And then the follow-up to that is really around tourism. What are your expectations for tourism this year, specifically from China? Thank you.
That's it. Sorry, the first question is on the U.S. market or the U.S. nationalities. Maybe it was not that clear to us.
The first question is... Sure, apologies. The first question is on the U.S. growth and what were the key drivers for the growth of the U.S. market? Okay.
Okay.
Clearly for Zegna.
For Zegna Brand. Now, thank you. I think we are quite unique in the growth. If you see the traction we gained last year and this year, we are proven quite different from... most of other brands because we decided to focus on the high end of the market. And we decided to become more retail and restaurant sellers. And I think that we increased the personalization factor, we increased the service factor, and we have created this incredible fork of outreach phenomenon by which we can attract customers by an application that our sales associates have, and they can propose the new style and direction or the new drop that we receive on a merchandising monthly basis. So I think that it has been a mix, a focus of going ahead and converting more wholesale into concession. And so I can make it the last example, the SACS, Fifth Avenue store that we converted last year has proven to be extremely productive. We'll be converting our biggest store in L.A. in the second half of the year. We'll be converting our major customer in Canada, Harry Rosen, several doors in the second half of the year. And this doesn't mean drop the customer. working with them because I do believe that there is a number of good customers, wealthy customers that like to shop at Neiman, at Saks, at Nordstrom. And so we'd like to make sure that they stay with us, but with a different approach, more utilizing all the strength of our brand and making sure that we can create scale in sales staff, in merchandise, in marketing, and following the different journey of the customer. So I think that this has been the strength that we utilize in America and we see that we can only go better. I probably forgot to tell you the most important thing, the rebranding. The fact that Xenia decided to move not away from a power suit into luxury leisure wear wardrobe, which is in line with the new trend of not only of American, but of top customer. And we have done it very, very well. I think that really was the starter. I must say that the fact that we went IPO Wall Street, surely was quite an incredible marketing tool because, you know, Americans like to invest in the brand they believe in, and so I think that was a good support. I think these are the reasons why America's journey has been ahead of many other countries. And last but not least, the team. I think that we have a super high-end retail-oriented team, very customer-centric. that has been able to accelerate what we started a couple of years ago. And I think that in many success, the team is playing an incredible part. And so when we said that we are relatively positive on the outcome of the other brands, we are taking some measures to make major changes into the retail world and to follow up what Xenia has done so well in the United States.
And the second one I think is for Gianluca.
Just one point to be sure. So the growth in America is of course the conversion and all the, but there is also positive comps.
Very positive comps.
Very positive comps. So it's not just about moving wholesale dollars into retail, but the like for like doors of Xenia brand are very solid team positive. So that was an addition.
I think something that was referring was that when we become retailers, not only we convert, but actually we accelerate the growth of those.
No, the productivity, sure. We said that the productivity, we increased 50%, and to be honest with you, there is an opportunity also to open more stores. That's another. We have done some, you know, opening this year and most probably more will come next year.
And on tourism, how we see the tourism flow globally for the year for us?
We are seeing Americans very present in Europe, like last year, also in Q1. We are seeing Chinese very present in Japan to a lower extent Southeast Asia of course Hong Kong probably less less so in Macau probably less so than it used to be that is the area where we are not seeing yet solid attraction we are seeing Middle Eastern very solid in Europe those are
We expect, we had a record season last summer in Europe with American Middle Eastern, and we do expect to have a similar traction this year, in particular because in Europe we have several openings in some good resort areas, some resort areas we were not. And I can tell you that the few winter resort areas have proven to be successful. There are small stores, but the customer sees the brands and relates to that. And I think these will accelerate.
Okay, I think we answered your question. If any, you can come back later. And I think we have another question from the audience.
The next question is from Louise Singlehurst of Goldman Sachs. Please go ahead.
Hi, good afternoon, everyone. Thank you for taking my questions. I'll stick to two, please. Just in terms of the outlook, I wondered if you could just confirm I'm obviously happy with the above 10% sales CAGR, the 20% EBIT CAGR at medium term. And if there's anything in the period that you've seen that makes you feel differently about any of the regions. Obviously, we've talked about the China, US, and European cluster. And then my second question, just given the weakness in China, which isn't a surprise given the tough comp base, but is there anything that we should be considering for the margin implications for the Xenia brand? with a negative drag from China for the first half. Thank you.
Thank you, Louise. I'll leave to Gianluca. I think both of them. Then if Gide wants to add anything.
Hi, Louise. So, yeah, we are confirming the outlook for the midterm. We disclosed that in New York. So there are no changes in our outlook. And as it refers to China, of course, being cautious, we are activating also actions to protect the bottom line on the cost side without hurting the long-term health of the brand. So, for instance, the big event in Shanghai in May, we keep on doing it. We are not changing totally the direction, but there, of course, some discretional OPEX that we can control are in our target in order to offset the revenue softness also working on the cost line in China.
Well, I think that one important point is that we are managing the inventory in an attentive way, in a careful way this year. And so probably some special attention will go to the level of inventory to make sure that we have the right things, but that we don't have too much. I think that the fact that we manage, we never talk enough about the fact that we have an integrated chain, thanks to also the platform. And I think that through this integrated supply chain, we can surely do a good job to control the level of inventory. And I think that is probably the area. in which we are putting a lot of attention. And as a matter of fact, we will have our team, headquarter team, traveling to several cities in China to understand, you know, if the merchandising degree among cities has to be changed or what we can do, you know, to enhance the attraction of our brand and in particular to contribute to this new development of the new Zegna branding as we did in the States.
Thank you very much, that's very clear.
Okay, I think we are... I don't know if there is any last question, otherwise I think we can close the call. Operator, is there any follow-up questions?
No follow-up questions at the moment, but as a reminder, please press star followed by one if you'd like to join the queue. Okay.
In any case, I just get the opportunity to thank everybody. I'm sure that there will be follow-up questions for us. First of all, thank you for all the questions that, as usual, are very, very interesting for us. We are here for any follow-up question if you need. Just call us and we will together convene in this call for the first half of 2024 preliminary revenues on July 25. Thank you to everybody and speak to you soon. Thank you.