5/7/2025

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Good morning, and welcome to our first quarter 2025 results call. I'm Clara Valera, Strategy, Investor Relations, and FP&A Senior Director. Joining me today on this call is our Executive Chairman Eloy Planas, our CEO Jaime Ramirez, and Xavier Tintoret, our CFO. They will walk you through a few slides on our results, and then they will all be available to take your questions. You can follow this presentation in its original English version or in Spanish. Please select from your preferred option in the drop-down menu at the bottom right-hand side of the screen. If you would like to ask a question, please find the information and instructions in the Ask a Question tab on the webcast. Please register to receive that in details. After the registration process, you will need to press star five on your telephone keypad to ask your question. The presentation is accessible via our website, fluidra.com, and has also been uploaded to the Stock Exchange Commission this morning. A replay will be made available on our website later today. With that, I hand over to our Executive Chairman, Eloy Planos.

speaker
Eloy Planas
Executive Chairman

Thank you, Clara. Good morning, and thank you for joining our first quarter 2025 results call and for your interest in Fluidra. Jaime and Xavier will provide more details shortly, but let me start with a few key points from my side. We deliver a strong Q1 performance with sales up 7 percent and growth across all regions in a dynamic environment. This is our third consecutive quarter with year-on-year volumes growth, which is strongly up in North America and also growing in Europe. we are clearly outperforming the market. We expanded gross margin by 250 basis points thanks to the diligent execution of our simplification program, which is on track to deliver the savings expected for the year. We also reduced our leverage ratio compared to the first quarter of 2024 with a stable working capital to sales levels. As you know, we have been agile in implementing an action plan to offset the impact of tariffs. Jaime will talk about it in more detail later. In line with our consistent capital allocation framework to generate sustainable value, we continue to invest in value-accredited acquisitions. You can see our two most recent deals on the slide. First, our strategic alliance agreement and 27% investment in Hyper, an innovative cordless robotic pool cleaning player that will help us develop our current product portfolio and provide presence on the direct-to-consumer channel. Completion is expected in the second half. The second one, Pool Tracker. Our last acquisition, an excellent pool pro software platform created in Australia that can be rolled out worldwide and which will help us accelerate our digital strategy. As you know, we are holding our annual general meeting today on the agenda of we are pleased to propose a dividend of 60 cents per share, testament to our confidence in the resilience of our business, representing around 50% adjusted EPS payout in line with our dividend policy and capital allocation framework. Following a strong first quarter, we are maintaining our 2025 guidance as we move into our second quarter of main pool season. We continue to manage what is within our control to serve our customers and offset the impact of tariffs and are closely monitoring developments. While macro and geopolitical uncertainty remains elevated, we are confident we will continue to deliver sales and EBITDA growth this year. We are a global leader in an attractive industry driven by long-term structural growth dynamics. having positioned the business for growth and transformation. I'm proud of the team's focus on long-term value creation while taking action today to navigate uncertainty. We look forward to discussing our results with you this morning, and with that, I hand first to Jaime to continue with our presentation.

speaker
Jaime Ramirez
Chief Executive Officer

Thank you, Eloy. It is a pleasure to be here with all of you today. Moving to our Q1 performance on slide five, I will provide some highlights and then turn it over to Xavier to share more detail on the financial results. Our performance in the quarter was strong, and I thank the teams for their delivery in a dynamic start of the year. Sales were up 7 percent year-on-year, 5 percent on an organic basis, to €564 million, with growth across all regions driven by higher volumes and pricing. Adjusted EBITDA was up 10% year-on-year, 8% on a constant FX and perimeter basis, to 131 million euros, which represents a 23% margin. This reflects the strength of our business model, with consistent improvement in gross margin, driven by our initiatives to increase efficiency and productivity together with mix, and partially offset by higher OPEX. Xavier will provide more quarter later. Going down the P&L, adjusted EPS was up 12% year-on-year. We managed working capital well while growing the business and preparing for the pool season. The level of operating net working capital to sales in the last 12 months was around 29.6%, stable versus the prior year. And we reduced leverage by 0.3 times net debt to adjusted EBITDA on similar net debt levels. On slide six, you can see on the right-hand side chart the strong volume contribution together with positive pricing. Organic growth was enhanced by the contribution of the bolt-ons we agreed last year in Australia, Portugal, and Central Europe. In North America, sales were up 7% organically year-on-year, in line with sales through across our customer base, gaining market share. This performance is testament to our easy-to-do business with customer-centric approach, our exposure to the Sun Belt, and our meet-to-high-end market positioning. In Europe, the positive trend we started to see in Q3 2024 continued, with around 3% organic growth in Q1. Software trading in France was more than offset by the good performance in the rest of the main markets, and we achieved similar growth in the rest of the world on constant FX and perimeters. Overall, while new bill demand remains soft, aftermarket demand was resilient and we continued to gain share. Turning to page seven, let me provide some color on the action we're taking to offset the impact of tariffs we know so far. As you are aware, the tariffs enacted at present differ from those in effect at the time of our last earnings call. We now expect a lower effect from tariffs on imports from Mexico, given our high degree of USMCA compliance, but a greater impact of tariffs on Chinese inputs. We estimate the gross impact before any mitigation action will be around 50 million euros in April to December 2025, while the full-year impact will be around 70 million. We know the situation remains fluid, and we continue to monitor it. As Eloy pointed out earlier, we anticipated this tariff situation for some time and have an action plan to offset the impact, working with our suppliers and our team to reduce costs. Additionally, we have implemented price increases in North America with further increases planned. Our expectation is to offset entirely the impact of TARIS on the P&L in 2025 with the action plan I just described. Next, on the slide eight, let me quickly touch on our latest deal. I'm pleased to announce we just acquired PoolTracker, an Australian SaaS player that offers a best-in-class management platform to streamline every aspect of the operations of a pool professional. PoolTracker will be rolled out globally and make it easier for our customers to increase their scale by automating services, improve customer engagement, and boost digital sales and demand generation. It is also worth highlighting the fact that this platform will allow connectivity and integration with the Fluidra pool app. I'm excited about this acquisition, which will significantly accelerate our digital strategy and value creation. I believe digital, technological transformation, and innovation are critical to enhance the pool per experience and drive demand generation. This €6 million acquisition is in line with our capital allocation framework and investment threshold. With that, I will turn it over to Xavier to explain the financial results in more detail.

speaker
Xavier Tintoret
Chief Financial Officer

Thank you, Jaime. Let's turn to page 9 to start with the P&L. sales of 564 million euros represent a 6.9 increase year on year effects represented a positive impact of 90 basis points and acquisitions added 90 basis points of growth gross margin reached 57.3 percent 250 basis points higher than in 2024 driven by a positive contribution of the simplification program favorable geographic mix, and pricing read-through despite declines in chemicals and some trade-downs in cleaners. Operating expenses reached 192 million, up 12.5%, with enhanced investments in digitalization and R&D, inflation in labor, logistics, and general cost, and M&A added roughly 2 million euros. to OPEX. Adjusted EBITDA of $131 million was up 10.4% driven by higher gross margin despite some increase OPEX investments and inflation. Adjusted EBITDA margin was 23.2%, 80 basis points higher than in 2024. I just want to highlight that our last 12 months adjusted EBITDA amounted to 490 million. Adjusted EBITDA of 105 million is up 10.1%, with a margin of 18.6, which is 60 basis points above last year's. Below adjusted EBITDA line, PPA amortization is down 6% to 15 million. Restructuring stock-based compensation and other expenses of $7 million is 54% lower than prior year as one-off costs from the simplification program ramped down as we finalized the program. Financial results amounted to $18 million, 35% higher than last year, driven by impact of FX. Tax rate was 26%, similar to the one of 2024. Net profit reached 48 million compared to 37 million in 2024, an increase of 29%. As you know, we track adjusted profit, a good indicator for Fluidra, as we have a significant amortization charge entirely purchase accounting related. That impacts our net profit and EPS calculations. Adjusted net profit amounted to 66 million, 12.5% higher than last year. On the next page, I will share our progress on the simplification program, which delivers long-term value and structurally strengthens our business. As of the end of March, we have achieved 75 million euros in cumulative savings since the start of the program. including a contribution of $7 million in Q1 2025. And we are on track to finish 2025 delivering the targeted $100 million savings. This year's incremental savings are driven by global strategic procurement efforts and product design to value initiatives. Page 11 shows the free cash flow statement as well as the net debt evolution. As you know, Q1 is an investment quarter in this seasonal business. Free cash flow in the period has been a use of cash of $222 million that compares to $157 million last year. Let's look into the different components. Cash flow from operating activities was a use of $177 million versus $133 million last year, entirely driven by net working capital, where we have invested in inventories to support our growth while we have continued to improve in receivables. Overall, the net working capital to sales ratio is at 29.6% in line with last year's. Cash flow from investment activities was a use of 32 million, with 19 million in acquisitions driven by the completion of PAC in Germany and Switzerland. And on the financing front, we have seen a flat evolution. Finally, net debt reached 1,335,000,000, down 10 million compared to the prior year period. Our leverage ratio is 2.7 times versus 3 times ratio last year. And now I will give the floor to Eloy to conclude today's call.

speaker
Eloy Planas
Executive Chairman

Thank you, Xavier. We had a strong start to the year with continued growth across all regions and improving margins. The simplification program is well on track to deliver plan savings and drive further margin improvement. We are executing our action plan to offset tariffs. We are well prepared to implement further actions as required. Given trading to date and our implemented price and cost actions to offset tariffs, we maintain guidance as we enter into the key pool season month in the northern hemisphere. We are taking actions to navigate a dynamic geopolitical and economic environment which we continue to monitor. We are confident we will deliver sales and EBITDA growth. Looking into the future, we are focused on accelerating growth both organically and inorganically, fostering competitive differentiation and enhancing operational excellence, while delivering improving returns on capital over the medium term in an industry with attractive structural growth.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you for your presentation. We now begin the Q&A session. As a reminder, if you would like to ask a question, please find the information and instructions in the Ask a Question tab on the webcast. You have to register to receive dialing details to ask your question. For those registered, if you would like to ask a question, please press star 5 on your telephone keypad. The first question comes from Francisco Ruiz at BNP Paribas. Paco, please go ahead.

speaker
Francisco Ruiz
Analyst, BNP Paribas

Hi, good morning, and thank you for the presentation. I have two questions. The first one is on your sales guidance. I mean, since probably the last presentation, things have changed, as you have commented, and probably you would have a high contribution on pricing because of the tariff measures, but also you have a lower contribution of FX. So taking into account that your guidance is to grow between 2% to 7% this year, could you give us an idea of what are your main components of this growth for fiscal year 25? And mainly linked to this, I mean, according to what you mentioned, you increased prices in U.S. by around 2% to 3%, another 3% in April, and And correct me if I'm wrong, but you expected to grow another 2% to 3% in June. Don't you expect any elasticity on the demand on these price hikes, and how you will be able to maintain the bid in this situation? Thank you.

speaker
Jaime Ramirez
Chief Executive Officer

Okay. So let me start with the price, with the second question first, with the price question. Okay. It's really too soon to tell what's going to happen in the market with price increases. So we had our first price increase in April, 3.5%. And as we said in the call, in the speech, we're planning a second round of price increases that will be in the neighborhood of the first price increase. We're going to have to monitor what happens with the market, what happens between the tradeoff between price and volume. So far, the You saw the numbers of Q1 and the beginning of Q2 have been also very positive from the volume perspective. But I think it's too early to tell if we're going to see volume impact. We will be watching the situation going forward. So with that, I would say by the end of Q2, we will have better visibility of what's going to happen with the market dynamics.

speaker
Xavier Tintoret
Chief Financial Officer

On the first one, Paco, I think that there's a lot of moving parts, as you can understand at this point in time. Clearly, pricing is going to be significantly higher than what we built into the initial guidance, and obviously with a weaker dollar. we are not expecting a positive contribution that we built into the guidance. But all in all, we feel confident with, as Jaime was saying, with the initial Q1, where we see Q2 trading, we feel confident in delivering the sales guidance.

speaker
Francisco Ruiz
Analyst, BNP Paribas

Okay. Thank you very much.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you, Paco. The next question comes from Manuel Lorente at Santander. Manuel, please go ahead.

speaker
Manuel Lorente
Analyst, Santander

Yes. Hello. Good morning, everybody. My first question, sorry, it's on the tariffs again. I perceive a certain change on the speech regarding tariffs. The overall 50 million headwind remains in place, but now it's more biased towards China versus previous narratives that were more Mexico Bay. So I would like if you can elaborate a little bit how you see the tariffs going forward, especially from the opposition from China.

speaker
Jaime Ramirez
Chief Executive Officer

So Manuel, thank you for your question. Yes. I mean, the absolute number continues to be the same, the 50 million. We communicated 50 million in the first call. What has changed is the mix of the impact depending on the region. So the first time we We talk more about Mexico impact because 50% of the imports we have to the U.S. come from Mexico. So Mexico was the main driver. With the change in the tariff dynamics, with China going up to 145%, and in Mexico with the USMCA compliance, the mix of the number changed completely for us. So we started to have now more impact from China, and less from Mexico. That's why we kept the number, but the mix is different. Going forward, and our numbers going forward today and our projections and our guidance are supported by these numbers, the 145 percent for China and the Mexico situation. I think what is more relevant about all this is that our plan is very solid from the cost perspective, from the negotiations with our suppliers and also from our price actions to mitigate the impact of the tariffs.

speaker
Manuel Lorente
Analyst, Santander

Thank you, Hamid. And just a quick follow-up on this. So this, let's say, different mix of China versus Mexico on tariffs, does it change also somehow, let's say, your footprint capabilities or the way you address the different imports market or not really?

speaker
Jaime Ramirez
Chief Executive Officer

No, not really. We're working on reducing. We're working on how we can continue reducing our risk from China. Is that going to be a relevant, a major change in our footprint? Not at all.

speaker
Manuel Lorente
Analyst, Santander

Okay, and just a second question, if I may. This time more related to OPEX, right? OPEX remains increasing on a double digit. Xavier has explained a little bit the different moving parts beneath this 12% OPEX increase. But I would love if we can have a sense of... a little bit more color of what we expect going forward and what is really beneath, let's say, that OPEX evolution?

speaker
Xavier Tintoret
Chief Financial Officer

Sure, Manuel. Look, I will refer to the guidance that we provided back in February, which is still valid. I mean, we expect inflation on fixed costs to the tune of 3% to 4%. And then we also guided to an incremental investment to support growth on the areas of digital, R&D, and commercial activities to a tune of 10% to 15%. And on top of that, you need to add the contribution of OPEX coming from the acquisitions that we have completed so far, which has backed more or less represents around 5 million So that's kind of the guidance for the full year impact, and we are on track for this sort of approach that I'm just sharing.

speaker
Manuel Lorente
Analyst, Santander

Okay. Thank you.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

The next question comes from Lucas at Jefferies. Lucas, please go ahead.

speaker
Lucas
Analyst, Jefferies

Hello. Thank you. Good morning, everyone. I'll have a couple. Maybe we start with the first one again just on tariff. I wanted to better understand the mitigation plan. So on pricing, it's quite straightforward. But when it comes to the supply chain, I think you said you do not expect meaningful changes to the footprint. Does that mean you're still operating from China? You're not looking maybe to get out of that given the highly punitive tariff in that region? No. And can you highlight maybe a bit more what you're trying to do? Is it kind of more Mexico, more kind of intra-U.S.? How are you trying to switch things from the supply chain perspective? And then on cost reduction measures, can you highlight a bit more what you're trying to do there?

speaker
Jaime Ramirez
Chief Executive Officer

Okay, so I take the first one on the TARIS and probably you can take the second one. So on the TARIS side, Our plan to mitigate remains the same. We communicated since the beginning that we negotiated with our suppliers, we implemented cost actions, and we implemented price actions. The first price was 3.5%. At the same time, for China, we're looking for plans to reduce our risk. from China. Right now it's 15%. Our manufacturing team is working on how we can reduce that cost, number one. Number two, to see mitigation plans from the sourcing perspective in some areas. And of course, how we can be more competitive within our manufacturing footprint. So definitely, we're not passive on reducing the risk and exposure to China in the process. At the same time, with going forward, Mexico for us is the core area in terms of manufacturing for North America. But the exposure to Mexico, our plan is to reduce it from that 15 percent that we have today.

speaker
Xavier Tintoret
Chief Financial Officer

The cost side of it was related to the tariff mitigation plan as well. I think it was part of the same question, Lucas, and it's basically looking at some discretionary expense to finalize offsetting the cost. So the combination of price, discretionary spending, and rearranging the supply chain, as Jaime was explaining, to fully offset the impact of tariffs in the P&L in 2025. Perfect.

speaker
Lucas
Analyst, Jefferies

Thank you. And then a quick follow-up just on the potential secondary impact of tariffs when it comes to kind of demand. Are you seeing any change kind of when it comes to the behavior of the consumer, whether it's in Europe or the U.S., especially on the more kind of discretionary build remodel? Are you seeing any kind of early signs of weakness, or April is still kind of going strong? Thank you.

speaker
Jaime Ramirez
Chief Executive Officer

Yeah, I mean, this is what I said before. It's too early to tell exactly what is going on. So far, and With the sell-through data we have from the market, the trend continues to be positive. That's what we're seeing so far this year up to April. We keep watching and monitoring the market to see what are the changes that will be coming. But it's too early to make an assessment that volume will be affected, and at the same time, We're making sure that if you think about it with the sell-through that we have, we continue gaining market share in the process. So up until April, we're confident. Let's see what happens going forward, and we will be watching the market very closely.

speaker
Lucas
Analyst, Jefferies

Understood. Thank you. And if I may, just the last one on the pool tracker. Sure. How do you think we should think about the acquisition? Is the goal to build kind of a SaaS platform and generate a lot of revenues from kind of selling this to the pool pros, or is it really just a broad enabler to the business and increasing the loyalty, and so it won't be a big kind of element in itself, but it will drive sales for the overall kind of Flutter group?

speaker
Jaime Ramirez
Chief Executive Officer

That's a very good question. By the way, number one, we're very excited with this acquisition. So the way you have to see Pool Tracker is, first of all, a digital platform that we will use on a global basis. How we use it is going to be different when you take the North American market and when you take the rest of the world. So to your question on revenue generation, yes, there will be a platform to generate revenue outside of North America. As you heard, this is a SaaS platform. It generates revenue today, so we keep that as part of the revenue generation, number one. Number two, outside of North America, we will use it as a platform for pros to sell products. But the core competency and the main reason why we bought this platform is to accelerate our digital transformation, our connectivity with the pool pro and our connectivity with the pool owner.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

The next question comes from Juan at Alantra. Juan, please go ahead.

speaker
Juan
Analyst, Alantra

Hi, good morning. I was wondering whether you could give us more detail on what drove you to gain market share in the first quarter. And I was wondering also whether you could tell us how your price increases compared to those of your rivals. Thank you.

speaker
Jaime Ramirez
Chief Executive Officer

Okay. So the volume gain in Q1, as you heard from what we said, first of all, we gained market share and volume across all the geographies. So that's very good news for us. Having 5% volume growth for us, if you compare that to the rest of our competitors, it's a phenomenal result for our company. And as you heard, mainly driven by volumes in North America, where we gained 6% volume. What is the main driver for us? It's really what I said before. It's our proximity to the pro. It's how we serve the pro, how we stay connected to the pro. It's also our capacity to serve the pro in a fantastic way. At the same time, we're very confident that the teams are doing a great job serving the market, serving our customers. In terms of the second question,

speaker
Xavier Tintoret
Chief Financial Officer

In terms of pricing, as you know, this is an industry that takes price. It takes price every year. This year hasn't been different from that perspective. We are now all North American competitors taking action to protect the P&L from tariffs. Obviously, each and every one of us have a different... supply chain structure, but are more or less impacted in a similar way. Obviously, we don't comment on pricing actions from competition, but please remember that we are all playing in an industry that is capable of taking price.

speaker
Jaime Ramirez
Chief Executive Officer

And let me go back on the volume piece. I think one important thing is, especially in the North American market where we have the biggest volume gains, That's mainly driven by our focus on the aftermarket. Aftermarket, the teams and our teams in the aftermarket are doing a phenomenal job. As you know, new build and new construction in the U.S. is not positive this year. So this is coming mainly from the aftermarket. Thank you so much.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you, Juan. The next question comes from Tim Lee at Barclays. Tim, please go ahead.

speaker
Tim Lee
Analyst, Barclays

Hi, can you hear me?

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Here you go.

speaker
Tim Lee
Analyst, Barclays

Thanks for taking my question. So my first question is about the pricing action. So I think your competitors were also mentioning that they will be making another price increase in June, say around 4%. So I'm just wondering whether you have already started communicating with the customers about the second price increase and what's their feedback on that? And I think whether they will take another price hike or even the first price hike or any initial feedback from the end user, that would be super. Thank you.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Tim, it was really difficult to hear you, but I think I got the gist of your question. If I understood correctly, was your question around do you have any customer feedback about your second round of price increases in the U.S. expected for later in June? Is that your question?

speaker
Tim Lee
Analyst, Barclays

Yes.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Yes, correct.

speaker
Jaime Ramirez
Chief Executive Officer

Well, that price increase, we are in the process of that implementation. That hasn't been communicated officially to the customers in North America. That's coming. But in general, we're seeing that the reaction from the market with price increases is this is an industry where price increases are part of how the industry works. So they understand the situation. They understand the tariff impact. So we think we're going to be working and it's going to be well taken by the industry.

speaker
Tim Lee
Analyst, Barclays

And this is very helpful. My second question is about the competition in the U.S. market. So I'm wondering whether you have any idea about what percentage of the market is supplied by Chinese players in the U.S. market? So I'm just thinking about whether these Chinese players, now they are facing a higher tariff, what they are going to do in the market. Are they totally disappearing from the market or they are moving their personal footprints in the U.S.? So any comment about the company landscape, especially from the Chinese competitors' perspective?

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Tim, it's really difficult to hear you because there is a lot of background noise, but I understood your question to be how important are Chinese players or competition in the U.S. market, and do we expect – things to get easier now that they have a higher tariff. So I will take that one, if that's okay. Generally speaking, the Chinese are not really that important for the U.S. market in terms of installation equipment and the pool professional channel. Yes, they are a player in some plug-and-play products, in particular in robots, but bottom line, we don't expect a major change in the competitive landscape because of the tariffs on on China, and we also recognize it remains a very dynamic environment and things may change. So I hope that answers your question, and the IR team is happy to take any further questions you may have later, if you don't mind, because the sound is really difficult to hear you, but very happy to take it offline.

speaker
Tim Lee
Analyst, Barclays

Yeah, no problem. Thank you very much.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you so much, Tim. The next question comes from Anna Ratcliffe at Bank of America. Anna, please go ahead.

speaker
Anna Ratcliffe
Analyst, Bank of America

Hi. Thank you so much for taking the question. I was hoping to get a little more color on April from a volume perspective. Was there any kind of customer decision delays at all? And Maybe as a follow-up to that, how you see new bills and remodels through the rest of the year. Thanks again for taking the questions.

speaker
Jaime Ramirez
Chief Executive Officer

So your question was about, if I hear you well.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

April volumes.

speaker
Jaime Ramirez
Chief Executive Officer

April volumes. Any delays or anything? Okay. Yeah. No, April is trading in line with expectations on what happened in Q1. The trend continues, so April started in line with those expectations. I would say across the globe. So we're very happy with how things are starting in Q2.

speaker
Anna Ratcliffe
Analyst, Bank of America

Thank you, Anna. Just to confirm, you still expect the stable new builds through the year? And then any color on the remodeling piece would be helpful. Thank you.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Any color on new build expectations and remodel for the year?

speaker
Jaime Ramirez
Chief Executive Officer

So the reality, the trend in new build, we're not seeing a significant change in the trend of new build. What we said at the beginning of the year is the expectation was to be flat. In fact, the new bill has been a little bit negative so far this year. In terms of aftermarket, the trend continues positive, as I said before, and this is an area of focus for us. So we continue gaining share in the Sunbelt and the meat and high-end products, basically.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you, Anna. The next question comes from Christoph at Berenberg. Christoph, please go ahead.

speaker
Christoph
Analyst, Berenberg

Good morning and thank you for taking my questions. I wanted to ask about your customers' buying behavior with respect to the price increases. Have you seen any pre-buying ahead of price hikes? Is that something that you had seen in the past when you implemented intra-season pricing initiatives? And then, yeah, I was also wondering if you could provide a bit of color how the sell-through of your products compares to your own reported growth, and if there are any noteworthy developments in the inventory situation at your major distribution partners.

speaker
Jaime Ramirez
Chief Executive Officer

Christo, thank you for the question. We're not seeing any... significant change. And the major indicator for us is our selling connected to the sell-through. And that's very aligned. Our organic growth in selling is very connected to the sell-through information we're getting from our customers, from the market. And we're not seeing a disconnection between ourselves and the inventory in channel. So We see a very healthy dynamics. So we're not that concerned today. We're not seeing that pre-buy behavior.

speaker
Tim Lee
Analyst, Barclays

That's right, yeah. Thank you.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you, Christophe. And the next question comes from Miguel Aljota de Capital Markets. Miguel, please go ahead.

speaker
Miguel Aljota
Analyst, Capital Markets

Yeah, hi, thanks for taking my question. Just a quick follow-up on tariffs. Sorry, if I missed it, I had some connection issues. But could you elaborate a bit on how the offset of this $50 million impact this split between price, cost, or relocation of supply chain? So I believe one of your competitors will reduce imports from China from 10% of the sourcing now. to 3% by year end. So you said you expect to reduce your exposure to Mexico so that you increase in your production in the U.S., or where is this production capacity going, and how do you expect this to affect margins?

speaker
Xavier Tintoret
Chief Financial Officer

Thank you. Yeah. Thank you, Miguel, for the question. Yes, as Jaime explained, we are basically taking action to realign our supply chain, relying on our footprint in the U.S. and Mexico, and the fact that Mexico, for the vast majority of the products that we do there, we are USMCA compliant, which is allows us to go through without any tariff impact. So we are also, as I said earlier, cutting some discretionary expense and working with our contract manufacturers to improve productivity and reduce a little bit pricing. And finally, But as you can understand by the amount of the price increases, you know, a significant chunk of it is covered by pricing, by the pricing that we did in April and the one that we are announcing for June. So combination of effects to fully offset the impact on the P&L.

speaker
Jaime Ramirez
Chief Executive Officer

And, Miguel, just to clarify, we're very focused on reducing our exposure to China. In case, I mean, that was not clear before when I was talking about the region. So that's what we'll focus on. Thank you.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Thank you, Miguel. And the next question comes from Luis Toledo from Odo. Luis, please go ahead.

speaker
Luis Toledo
Analyst, Odo

Yes, good morning. Two clarifications from my side. I was kind of surprised when they reported the results without changes on the regional segmentation from the Capital Markets Day. I thought you were introducing some changes just to confirm that there's not been any change. And also, if the regional segmentation that you provided has any implications from the way you're managing now. I thought you were group in Australia and New Zealand with Europe, and also all emerging with Central Europe. Just to confirm, there's no changes on our reporting or margin perspective. And the second question would be, I thought Xavier mentioned some trade down in some specific category. You mentioned some softness in chemicals, and I don't know if the other one was cleaners. I just want to confirm that. Thanks.

speaker
Xavier Tintoret
Chief Financial Officer

Yeah, I'll take that second one, and then I will look at here my colleagues to understand the first part of the question, which I wasn't able to follow. Sorry for that, Luis. Yeah, I mentioned that we're seeing some trade-down on cleaners in addition to pricing declines on chemicals and some other, let's say, commodity-related products. We are seeing positive impact of pricing in general, as you have seen in the presentation, but in some pockets of our product offering, we are seeing pressure on pricing.

speaker
Clara Valera
Strategy, Investor Relations, and FP&A Senior Director

Luis, I'm not sure I understood your first part of the question either, but I think you said, does the new regional split or regional structure into South Europe and Australia and Central and Northern Europe, an emerging change at all the way we report or our reporting of sales. I mean, you see on page six we have sales by destination, so one thing doesn't affect the other, so it doesn't necessarily change it. But, of course, when we publish numbers at the end of the year, we will have to follow the new segments. So it will change probably with the interim financial statements in June and the full year statements at the end of the year. Thanks. Thank you. We don't have any more questions, so I'm just going to give a few seconds to see if anyone else raises their hand. Okay, so thank you for attending the call and thank you for your questions. There are no more questions, so this marks the end of today's presentation. We thank our speakers and all the participants on the call. And as always, the investor relations team is around, so please reach out if you have further queries or further follow-ups. Thank you very much and goodbye.

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