11/9/2023

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

Good evening, ladies and gentlemen. The first nine months of 2023 were marked by highly volatile volatility of the macroeconomic scenario. The demand slowed down, high inflation and a gradual increase of interest rates. In spite of these headwinds, Pirelli's results in the first nine months confirmed the strength of our business model. The price mix among the best in the industry improving profitability thanks to internal levers, and improving cash generation in the third quarter, thanks to an efficient management of the working capital. These results lead us to confirm our guidance on the top level of the range of both profitability and cash flow. High value remains our core segment, in which we also aim to strengthen our presence in new areas, such as Saudi Arabia through our partnership with public investment funds. Finally, we consider it appropriate to postpone the industrial plant presentation to March 2024 with the full year 2023 results, given the uncertainties linked to the international environment. On October 26th, we signed a joint venture agreement with the Public Investment Fund in Riyadh to establish a new plant in Saudi Arabia. Thanks to this partnership, the Israeli share will reinforce its position in a strongly growing market, creating both a domestic and regional champion. Saudi Arabia will become an important global production hub in the automotive industry, with a focus on electric vehicles. The Public Investment Fund is leading the change through the development of production capacity, infrastructure and supply chains. a remarkable investment in future mobility, such as electric vehicles. Electric vehicles' car market is expected to grow at a compound annual growth rate of 30% over the next 10 years. In 2032, 40% of new cars will be electric, compared to the current 6%. At the same time, the high-value-time market will double by 2032, from 3.3 million in 2023 to 6.6 million in 2032. The plant is expected to have production capacity of 3.5 million cartiles, of which one-third I value under Pirelli brand through an off-take agreement, two-thirds high-quality products under the local joint venture brand. Pirelli will offer technical support and expertise to design, develop, and manage the plant. The total expected investment for the plant will be around 550 million U.S. dollars, And the joint venture will benefit from the government tax and investment incentives. For Pirelli, the maximum cash out will be approximately 56 million U.S. dollars, with a neutral impact on our 2025 deleverage target. And now I leave the floor to Mr. Casalucci. Please.

speaker
Francesco Casalucci
Chief Operating Officer

Thank you, Mr. Tronchetti. The results of the first nine months of 2023 confirmed the resilience of our business model. A 7.4% top-line organic growth supported by the strong increase of the price mix. A 15.2% profitability at the upper end of the target range. A net income of €411 million with a plus 14% growth due to the improved operating performance as well as benefits from the patent box, which will be further explained by Mr. Bocchio. The continuation of the deleverage process with the reduction of debts by approximately 250 million compared with the same period in 2022. In terms of sustainability, the results of the first nine months are remarkable. In July, we launched the new Pirelli P Zero E, the perfect fit for premium and prestige electric vehicles. The new P Zero is a mix between technology and sustainability, with unprecedented results in the UHP tyre market. It is the first tyre on the market with a triple A class in the European labelling, rolling resistance, wet braking and noise. Tire wear was reduced by 42% compared with the previous generation, thanks to virtualization and new materials. And it has more than 55% bio-based and recycled components, as certified by third parties. To enhance transparency towards consumers, we have introduced a new logo which identifies tyres with at least 50% of bio-based and recycled materials, as certified by Buro Veritas. The renewal of the Formula One Agreement focuses on sustainability, which is core to our partnership. From 2024, all Formula One tyres will have the FSC certification, Forest Stewardship Council, as it is already happening for some of our consumer products. Finally, our progress towards decarbonisation is above our expectations. Therefore, Pirelli will define a new short- and long-term science-based target, in line with our net-zero commitment. Our extensive effort to this transition is addressed to the whole value chain, including Scope 3 emissions. In this regard, we have organized events for our European dealers to discuss in detail low-carbon products and technologies. while our high-emission suppliers were involved in defining challenging decarbonisation targets, in line with Pirelli's strategy. The result of the first nine months reflected the implementation of the key strategic programmes. On the commercial side, we kept on consolidating our leadership in high value, while the exposure to standards was further reduced, now at 37% of the car volumes. On the innovation program, our partnership with OEMs has resulted in around 260 new technical homologations, mainly in 19 inches and above NDVs. Consolidated our positioning on electric vehicles with a portfolio of around 470 homologations. On the competitivity program, we reached 65% of our yearly efficiency target, in line with our project development timeline. On the operational side, the level of saturation of our plants is of approximately 90%, around 95% in the high value. In both the first nine months and the third quarter, we have kept a value-oriented commercial strategy with a higher selectivity in the standard segment and in the original equipment channel of the high-value segment. In replacement, 18 inches and above, plus 2% in first nine months and in third quarter, growth was mainly driven by the new product lines while keeping a sound price discipline. We have consolidated our positioning in this segment. Our market share in the third quarter is in line with the third quarter 2022 and the highest since 2019. In original equipment, 18 inches and above, our performance is marked by a growing selectivity with a focus on 19 inches and above. where EVs account for over 26% of OE volumes, plus seven percentage points versus the first nine months of 2022. The trend of third quarter, minus 1% versus a flat market, further discounts an unfavorable comparison base in China, where last year we overperformed during post-COVID market rebound. Let us now address product innovation in the two high growth segments, electric vehicle and SUV. Our leadership in the electric vehicle premium and prestige segments was further confirmed at the Munich Motor Show, where Pirelli was on 25% of the electric vehicles and on 30% of the plug-in hybrids. Furthermore, Pirelli was fitted the only hydrogen car on the show. In the SUV segment, we launched the new Scorpion MS, an all-season original equipment product mainly for electric vehicles, starting from Maserati Grecale Folgore. The new Scorpion meets consumers' needs and is characterized by high comfort, mileage and safety on wet surfaces. Our strong commitment to innovation and technology was acknowledged by FIA which confirmed Pirelli as the exclusive tyre supplier in Formula 1 until 2027, with the option of extending the term by one more year. At the end of this agreement, Pirelli will be involved in the most important car racing competition for 18 consecutive years. Formula 1 is a source of continued innovation. It is an open-air laboratory where we test new product solutions and innovate processes and technologies. Among the novelties in the Formula One renewal, our strong commitment to sustainability. From 2024, all of our tires will be FSC certified. This ensures full traceability of raw materials coming from forests, preservation of biological diversity in plantations, and benefits to local communities and workers. Finally, Formula One offers a growing global media exposure, especially in the United States, the country with the highest number of races, representing a strategic market for Pirelli. Let us now move to the competitiveness program. In the first nine months, we achieved gross efficiencies of approximately €61 million, equal to 65% of the objective for the full year and in line with the expected development of the projects. In detail, the greater benefits come from the product cost project. We keep on adopting an approach to modular design and design to cost, to decrease the complexity of the structure and the weight of tires. the manufacturing project is going to generate, as expected, the strongest efficiencies in the last part of the year, with the implementation of both projects to improve the manufacturing processes, which thanks to the industrial IoT will have particular benefits on predictive maintenance, and of energy consumption reduction projects. On SG&A, we are progressing with the optimization process of logistics and supply chain. And finally, the organization project goes on with process digitization and staff upscaling. I now leave the floor to Mr. Bocchio for the analysis of the results.

speaker
Fabio Bocchio
Chief Financial Officer

Thank you, Mr. Casalucci, and good evening all. Let's analyze now our performance in detail. The revenues of the first nine months recorded a 2.5% growth, plus 7.4% net of the strong Forex volatility. The volume trend, minus 3% at group level in the first nine months and minus 4.6% in the third quarter, reflects the general weakness of car market demand, minus 1% in the first nine months and in the third quarter, and in the two-wheel business. And the greater selectivity of Pirelli in car standard tires and high-value original equipment, especially in the third quarter. Significant improvement in price mix, plus 10.4 percent in the first nine months and plus 6.8 percent in the third quarter, which we expect to be among the best in our industry. The price mix was supported by a solid price discipline and a continued improvement of the product mix. Forex impact was negative, minus 4.9% in nine months, with a worsening trend in the third quarter, equal to minus 8.4%, following the devaluation of the dollar, renminbi, and other currencies of emerging countries against the euro. In the first nine months of 2023, the adjusted EBIT reached 783 million euro, plus 4% year-on-year, and a 15.2% margin, a slight improvement versus the same period of 2022. The price mix of 449 million euro and the structural efficiencies of 61 million covered 1.4 times the impact of the negative external scenario. the increase in raw material costs for 77 million euro, including the related forex impact, the inflation of input costs for 180 million related to energy, labor, and transportation, and the negative impact of exchange rates for 115 million euro due to the revaluation of the Mexican peso, about plus 12 percent against the euro, with a direct impact on costs because Mexico is our production hub for North America, and the devaluation of the dollar, renminbi, and other South American currencies in the third quarter. Our internal levels also cover the impact of volumes negative for €65 million, as well as the increase in DNA for €26 million and other costs for €19 million. In the third quarter, profitability improved with a margin of 15.4%. It was 14.8% in the third quarter of 2022 due to the strong contribution of the price mix, plus 104 million, and efficiencies, plus 31 million euro, that more than compensated for inflation, negative 49 million euro, and forex for 63 million euro. The negative impact of volumes for €36 million was partially offset by raw materials, plus €22 million. Let's now review the dynamics of the net income, which increased 14% year-on-year. The trend reflects the already mentioned improvement of the operating performance, which more than offset the increase in net financial charges linked to a rise in interest rates in the eurozone. lower non-recurring and restructuring costs, as well as improve the results from equity investment. And finally, the reduction in taxes, triggered by the signature of the Italian Patent Box Agreement last August, with the tax rate at 22 percent, substantially in line with our expectation for the full year 2023. The adjusted net income amounts to 453 million euro. In the first nine months of 2023, the net cash flow was minus €368 million, in line with the business seasonality. When we excluded the €67 million long-term incentives paid in Q2, the cash flow before dividends shows a €20 million improvement compared with the first nine months of 2022. The change in the net operating cash flow mainly reflects an improvement in operating performance, CAPEX, mainly located to high-value activities, and working capital trend, including long-term incentives. Let's discuss the dynamics of the working capital. It should be highlighted that inventories were carefully managed, and its incidence on sales decreased to 20.4 percent, thanks to the normalization of raw material stock from the second half of 2022. On the contrary, the other components of the working capital reflected the usual business seasonality, namely an increase in trade receivables with a weight of around 16% on revenues and the reduction of trade payables with an incidence of 22% on revenues. In the third quarter, the net cash flow before dividends was positive for €167 million, improving compared with €141 million in the same period of 2022 due to an optimized inventory management, as already pointed out. The net financial position at the end of September amounts to approximately 3.1 billion euro, essentially in line with that of last June, as a result of the already mentioned cash generation in the third quarter and the payment of dividends. Gross debt is approximately €4.3 billion, decreasing compared with the €4.6 billion of June. Financial assets are approximately €1.2 billion. In the third quarter of the year, we repaid in advance a €600 million bilateral loan maturing in February 2024, using part of the available cash and the €300 million bilateral ESG loan underwritten in June and maturing in February 2026. At the end of September, ESG financing covered approximately 67% of the overall debt, up from 58% at June. The liquidity margin stands at €1.9 billion and allows the repayment of debts with maturity until the end of 2025. Exposure to interest rates is perfectly balanced between fixed and floating. The cost of debt is 4.75%, 30 basis points more than in the first half of the year, penalized by the restrictive monetary policy adopted in the Eurozone. I now return the floor to Mr. Casalucci.

speaker
Francesco Casalucci
Chief Operating Officer

Thank you, Mr. Bocchio. Let us now discuss the market outlook for 2023. The macroeconomic picture remains volatile with the contained economic growth and even across the major regions. Slight improvement in the United States, stabilization signs in China after months of uncertainty, basically unchanged estimates for Europe penalized by the monetary crunch. We expect a minus 1% drop of demand for car tyres, with a slight improvement compared with our July guidance, was minus 2%. High value confirms as the most resilient segment, with a growth rate now expected at plus 4%, supported by a trend improvement in the replacement channel, plus 3% versus a plus 2% on July guidance. in North America and China, whereas a mid-single-digit growth is confirmed in the regional equipment 18 inches and above. Expectations remain unchanged for the standard segment at minus 3%. We confirm our strategy aiming at consolidating our leadership in high value and namely in 19 inches and above the segment with the fastest growth in the specialties and electric vehicles. In the 18 inches and above, we expect our growth to be in line with the market, however, with an outperformance in the replacement channel. Due to a stronger reduction of our exposure to the standard segment, minus 8% compared with minus 6% in the previous guidance, we estimate volumes to decrease by 2% in the bottom range of our July guidance. Based on the results achieved in the first nine months of 2023 and the scenario described, we confirm our guidance. Revenues are estimated to be at approximately €6.6 billion, with volume expected to decrease slightly, at around minus 2% in the low range as discussed in the previous slide. Price mix improving to approximately 8% at the top of the range as a result of a solid price discipline and continuous improvement of the product mix. Finally, a negative impact of exchange rates of approximately minus 6% due to a high volatility of the major currencies against the euro. The adjusted EBIT margin is expected to be around 15%. due to a greater contribution from the price mix. The absolute value of the adjusted EBIT implicit in the guidance improved about €985 million, compared with a mid-range of about €970 million in the previous guidance. Total capex of approximately €400 million are confirmed, which account for around 6% of revenues and are to be devoted to technological upgrades of plants, mix improvement and high value capacity increase in Romania and North America, where plant expansion is to be completed in 2025. Net cash generation before dividends is estimated to improve between approximately 450 and 470 million euro, due to a better operating performance and an efficient management of the working capital. This target includes the cash-out of EVA Tech acquisition in Brazil. The net financial position is expected to improve to approximately €2.33 billion with a leverage between around 1.6 and 1.65 times the adjusted EBITDA, in line with the leverage process outlined in the 2021-2025 industrial plan. I now leave the floor to Mr. Tronchetti for the final remarks.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

Thanks, Mr. Casalucci. In conclusion, that industry has shown its resilience in 2023, despite the challenging external environment characterized by high inflation in the first half of the year, a general slowdown in demand, and an exchange rate volatility in the second half. Pirelli responded by maintaining pricing discipline, improving the mix, and deploying efficiency programs. Profitability and cash generation expected to be among the best in the industry in 2023. Looking ahead to 2024, high value, our target segment, remains more resilient with an expected mid-single-digit growth. However, deterioration of the geopolitical scenario and the volatility of the macroeconomic context may impact the automotive sector. Hence, in order to have a clearer view of the external scenario, PLS decided to postpone the presentation of the industrial plan to March 2024. This ends our presentation. And we may open the Q&A session.

speaker
Conference Operator
Operator

Excuse me, this is the conference operator. We will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on their touch-tone telephone. To remove your question, please press star and two. The first question comes from Julio Pescatore of BNP Paribas Exane.

speaker
Julio Pescatore
Analyst, BNP Paribas Exane

Hi, everybody. Thanks for taking my question. The first one on mix, if we look at the cars produced in the last two years, the mix of cars has been extremely rich, and that should obviously lead to some tailwind for the replacement cycle in the coming years. But you said you have 95% capacity utilization in iValue. I know there are some plans ramping up, but is there a chance that you don't have enough capacity to take advantage of this potential tailwind coming up? And then the second question on your underperformance, on your decision to de-prioritize the OE in the 18-inch segment. Can you maybe explain a bit more why, what's behind this decision? Are you seeing maybe, is the segment maybe not high value anymore? You don't see that as core to your strategy? Just your thinking behind this strategic move. Then the third question on the guidance, I guess you were expecting this The current guidance at 15% margin implies 100 bps decline sequentially in Q4 compared to Q3. I just struggle to see how we can reconcile that, so maybe you can help us a bit on trying to bridge this 100 bps decline in margin sequentially. Thank you.

speaker
Francesco Casalucci
Chief Operating Officer

Okay, thank you for your questions. In terms of capacity, is not correct your your assumption we have a 55 million capacity in the high value today and we are working to improve as i mentioned in the presentation in the coming two years the capacity mainly europe and north america but staying for a while on the actual capacity out of the 55 million we have a saturation of around 95 percent it means that we have a non-used capacity of around 4 million, plus we use 11 million of the high value capacity to produce standard tires. And this is the way we assure a spare capacity on the high value to catch any opportunity we may find in the market that we do consider profitable and in line with our target of the plan. And these allow me to answer to the second question. The selectivity of the original equipment is mainly based by the expectation on the integrated profitability for the coming years of each new business. Integrated profitability means profitability coming from the original equipment itself and the aftermarket demand related to the original equipment. That's the reason why we decided years ago to enlarge our original equipment customer base, growing in North America and growing in Asia, and targeting mainly the electric vehicle and the 19 inches and above segment, all the specialties. Every time there is a high level of technology that allow us to maximize the pull-through effect in the after sales. We learned a lot in the last decade on how to understand the future profitability and the future demand of our original equipment business. And this is allowing us to be more selective and targeting what we do consider fitting with our strategy. So, for this reason, we are reducing exposure in Europe in sun-synergic car makers and we are growing in electric vehicles, 19 inches, and both tires and Asian and North American players mainly. Of course, prestige and the high end of the premium will remain our core target. On the last question, to be honest, I don't see a reduction on the profitability, but I leave the word to Mr. Bocchio. Thank you.

speaker
Fabio Bocchio
Chief Financial Officer

I will take this question. On the full year, actually, we are improving our profitability on the upper side of the range. So previous profitability was between 14.5% and 15%, and now we are targeting around 15% on the full year. This, as an implicit on the quarter four profitability, is including a profitability that will be in quarter four similar to what we experienced last year. That means around 14%. In Q4, the positive impact of the raw material year on year will offset the inflation of other input costs. We fully confirm the efficiencies for the full year and so even the efficiency program, the efficiency impact in quarter four. Forex on the other side is expected to have a negative impact due to the devaluation of the dollar, the renminbi and the expected volatility still on the emerging market currencies. You have to consider even that the lower profitability of the quarter four compared to previous quarter of the year is related to the seasonality of the business. In fact, the net sales in Q4 represents less than 25% of the full year. It will be around 22%. Thus, with the higher incidence of the fixed cost partially offset by the improving trend of raw material commodities and by our efficiencies program.

speaker
Julio Pescatore
Analyst, BNP Paribas Exane

Okay, very clear. Can I maybe just quiz one last one? Can you give us an indication of pricing and mix, the split between pricing and mixing, two, three? That would be very helpful. Thank you.

speaker
Francesco Casalucci
Chief Operating Officer

Yes. The last quote, we expect around 2%, 1.5%, 2% of price mix. That will be basically all mix because the price performance now is due to the comparison versus last year is landing at the more or less flat price point with a slightly positive replacement and with a slightly negative original equipment due to the cost matrix and the impact of raw material of the first half of 2023. Thank you.

speaker
Julio Pescatore
Analyst, BNP Paribas Exane

Thank you very much.

speaker
Conference Operator
Operator

The next question is from Monica Bozzio of Intesa San Paolo.

speaker
Monica Bozzio
Analyst, Intesa San Paolo

Good evening. Can you hear me? Yes, we do. Good evening. I have some questions. The first one is that on the replacement, it seems that things are a bit better now. But I'm wondering if you are seeing on the market any signs of downtrading in the replacement market? And if yes, where do you see this down trading is concentrated? My second question is on the price mix drop through over the year, if you confirm a 40 percent drop through on EBIT. And another question is on the share of the revenues that the company is going to generate with the EV tire for this year. And if I may ask, what is an expected progression over the medium and long term? And the very last is on China. Clearly has a very high exposure in China, where the replacement cycle in the EV will start earlier. And I was wondering if if you can give us a rough indication of what is the share of your revenues generated in China with the Chinese local clients. Thank you very much.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

Yes. One general answer and then Mr. Casalucci. In China, China represents in our numbers in terms of turnover, around 15 percent. That is the number. And when you ask about Chinese producer, we, in China, we supply both European and Chinese, and we are growing with the new Chinese electric vehicle producer, iValue, and we are leaders. This is the general picture. Now I give the floor to Mr. Casalucci.

speaker
Francesco Casalucci
Chief Operating Officer

Thank you, Mr. Tronchetti. I will answer to the first three questions. The last one already answered by Mr. Tronchetti. The trade-down. The trade-down is an effect that we see, of course, but only in the standard range. I give you a couple of numbers just to fix the effect of the trade-down. For example, in Europe, this is one of the most exposed regions to this effect. The weight of the Tier 1 brands, so the most important brands, not the ones that are generating the trade-down in Europe, in the 16 inches and below, today is around 40%. In 2019, it was 50%. And this is for the 16 inches and below. On the 17, the weight of the Tier 1 is 60%, in 2019 was 70. So this is something affecting the standard. If we move to the high value, which is our target segment, and for a while we fix on the 19 inches and above, the weight of the Tier 1 players is 80% more or less stable compared to 2019. If we move now to on the market tires, which is the core of our segment, the weight of the tier one player is more than 95% stable compared to 2019. So the trade down is something that is affecting the standard segment, not our target segment.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

If I may, if you look forward with the electric vehicles, the phenomenon of TR1 in the high end market share will be more evident as prevailing in numbers that are between 90 and 100%. So the I value electric. It's really something in which the tier one are playing the game and within which Pirelli is the leader.

speaker
Conference Operator
Operator

The next question is from Michael.

speaker
Francesco Casalucci
Chief Operating Officer

Sorry, still miss one question.

speaker
Monica Bozzio
Analyst, Intesa San Paolo

Yeah, two questions.

speaker
Francesco Casalucci
Chief Operating Officer

Yes, one was the price mix drop through. that is around 85% in 2023, 80-85% being the vast majority of the price mix impact coming from price. While 60% is price and 40% is mix. Sorry, 60% mix and 40%. Okay, so the drop-through of the mix is around 60%. The drop-through of the price, of course, is 100%. Considering that the vast majority of the price mix in 2023 is coming from price, we assume that the drop-through in 2023 is around 80%. If we move on the question on the electric vehicle, on total revenues, in 2023 is a bit less than 10%. And this percentage on EV is mainly related to the original equipment because the demand on replacement is still quite low, while we do expect an increase starting from 2024 and 2025. Thank you.

speaker
Monica Bozzio
Analyst, Intesa San Paolo

Thank you very much. Thank you very much.

speaker
Conference Operator
Operator

The next question, sir, is from Michael Jacks of Bank of America.

speaker
Michael Jacks
Analyst, Bank of America

Hi, good evening. Thanks for taking my questions. The first one is on pricing. It would still appear that your peers are remaining disciplined on price for the time being, but with raw material tailwinds now being realized, do you think that any of them might use the opportunity to take share since we've seen some of them are now running bonds at a suboptimal capacity? That's my first question. Second one, on the joint venture with PIS, could you give us a sense for the expected earnings impact for Pirelli during the ramp-up phase? and the level of ultimate profitability you expect to achieve later on from the investment? And finally, just quickly on tax rate, it was quite low at around 10 percent. Can you just give us a sense for where that might end up for the full year? Thank you.

speaker
Francesco Casalucci
Chief Operating Officer

So thank you. I will answer to the question on price and then I will leave to Mr. Bocchio for the second question. You are fully right. The GV will represent for Pirelli an opportunity to grow in the high value in the area of the gold countries that are basically fast growing market for the high value. The GVE has a target to reach 3.5 million tires within 2030, out of which 1.1 million will be at Pirelli brand and 100% high value. This will allow us to catch as much as possible all the opportunity to grow in market share in these countries, mainly targeting the electric vehicle markets. Thank you.

speaker
Fabio Bocchio
Chief Financial Officer

I will take the question about the tax rate. Actually, the tax rate that you were mentioning of 10% is related to the third quarter specifically. where we booked the positive impact related to the Italian agreement called Patenbox. Year-to-date, September, the tax rate has been of about 22%, and as I was mentioning previously, 22% of tax rate is what we are expecting even for the full year of 2023.

speaker
Conference Operator
Operator

The next question is from Akshat Kakkar of J.P. Morgan.

speaker
Akshat Kakkar
Analyst, J.P. Morgan

Thank you, Akshat, from J.P. Morgan. Three questions from my side as well, please. The first one, coming back to standard tires, so when I look at your revenues in Q3, revenues fell by approximately 21 percent, and volumes were down 10 percent. I know there's a negative FX impact, but price mix also should be negative here. Could we just get some more details there? Because you suddenly decided to cut your exposure to standard much more than what you previously forecasted. And if you could also talk about a new landing point for standard tires, if you already have that in mind. The second question is on high-value OE volumes. Could we just get some more guidance in terms of how you're thinking about high-value OE, especially going into Q4? And if you already have something in mind for 2024, please. And the last one is on FX. I think your guidance on revenues implies a worse FX impact in Q4 versus Q3, which is not how current spot rates look like. So, what drives this and also the continuous high drop-throughs? How should we think about that going forward? Thank you.

speaker
Francesco Casalucci
Chief Operating Officer

So, thank you. I will start with the first question on the standard. The standard, in the third quarter, we reduced our exposure to standard quite significantly. You're right. This is mainly driven by two regions. The first one is South America. in South America that represents more than 35% of our total sales in the standard segment. So it's the most important region for us in standard segment. We are facing a slowdown of the demand and on the market. So the situation of this slowdown is quite evident in South America, both in Argentina and Brazil. and we decided to reduce our sales even more than the market. The market was down 4-5% and we as Pirelli were down 15%. This is due again to the effect I mentioned before of the trade down that in South America in 2023 is quite evident because the percentage of the important brands increased and today it counts for around 50% of the total market. The second region is Europe, where again the market was down 4-5% and we decided to accelerate the exit from the standard basically for the trade down effect and we were down again also in Europe 12-13% in the third quarter. So it is a decision that we took. I'm not able today to tell you the landing point in terms of volume of the standard. This will be communicated in the next industrial plant. Anyhow, every time that there is a non-profitable segment inside the standard, our target is to exit from this segment. While in the original equipment high value, our target is to increase in the 19 inches and above exposure and in the electric vehicle. Out of the 300 homologation that we target for 2023, 50% more or less will be related to electric vehicle and more than 90% to 19 inches and above projects. I leave the floor to Fabio Bocchio for the last question. Thank you.

speaker
Fabio Bocchio
Chief Financial Officer

I'll take the question on the forex. You are right. In quarter three, the forex accounted for an impact on the top line, a negative by 8.4%, which was driven by the devaluation of dollar, which in the quarter was about minus 8%. The devaluation of the Chinese renminbi, which in the quarter was devaluating about 12%. and even considering the devaluation of the Russian rubble, which in quarter three was about 42%. On top of this, there is the volatility of Latin American currencies and the impact of countries with high inflation. On the EBIT, on the other side, obviously the impact is related to the consolidation effect from the translation of the local statutory EBIT in euro. And beside the movement of the currencies I just mentioned, we have a negative impact on the EBIT due to the revaluation of the Mexican peso, revaluation which was in quarter three about 10%. And the drop through obviously is changing year over year depending on the mix of the currencies. So for the full year 2022 you may remember that the drop through was about 11% while in the past few quarters we already had a drop through that was about 40% and we are expecting this drop through value even for the full year of 2023.

speaker
Akshat Kakkar
Analyst, J.P. Morgan

Understood. Thank you. One quick follow-up, a different question on debt refinancing. I see there is a good amount of bonds and loans that are due to be refinanced over 2024 and 2025. Can you just explain your strategy here, please? Thank you.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

Mr. Tanzi.

speaker
Mr. Tanzi
Head of Treasury

Yes, good evening. As we did for 2023, we will have in 2024 an amount of refinancing which is more or less in line with what we have did this year. We have already refinanced most of the maturities for 2024 and hence we will start to refinance the maturity of 2025. So no major activities during the next few months, but we will start during 2024 to do something for the 2025 maturities.

speaker
Akshat Kakkar
Analyst, J.P. Morgan

It seems that the answer was clear.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

Four is already covered. In 2025, we will see between bonds of different kinds, which will be more convenient. It's something that is under analysis, and the decision will be taken in 2024. So we have time to take a decision, and as you know, the market is volatile, and it's better to wait to take a decision. So we have different options, obviously. Thank you.

speaker
Conference Operator
Operator

The next question is from Gianluca Bertuzzo of Intermonte.

speaker
Gianluca Bertuzzo
Analyst, Intermonte

Hi, everybody, and thank you for taking my question. I note that you improved the outlook for the global tire market thanks to better replacement demand I value tires, but can you help us understand why your volume guidance is seen at the low end of the range? And second, still on the outlook for the global term market, can you share your views about 2024? Do you expect a growing market, stable, declining? Thank you.

speaker
Francesco Casalucci
Chief Operating Officer

Okay, thank you for the question. You are right, we have improved our outlook of one percentage point on the total market. This is mainly driven by the high value, where Pirelli targets to overperform the market, while the reduction on the... Or let me say, not really a reduction, but the target on the low part of our... guidance in terms of volume is mainly driven by the exit from the standard that we accelerated mainly in the third quarter so it's something already already realized and also to the priority on the price discipline because we want to maintain as much as possible the price discipline both in our performance and in the market in the market behavior um Okay, the outlook of the market for next year, okay, is something we are evaluating. We are trying to collect all the possible information because, as you see, there is a lot of volatility in the market. What I can tell you is that our outlook today is for a global market moving around from 1% to 2% of growth for 2024 with a high-value market confirming its resilience. And today we do expect around mid-single digit, sorry, mid-single digit for 5% to 6% of growth in the high value. That's the first estimation, but we still have some weeks to finalize all our outlook for 2024. Thank you.

speaker
Gianluca Bertuzzo
Analyst, Intermonte

Thank you very much.

speaker
Conference Operator
Operator

The next question comes from Ross McDonald of Morgan Stanley.

speaker
Ross Mitchell
Analyst, Morgan Stanley

Hi there. Good evening. Ross Mitchell, Morgan Stanley. Just two questions from my side. Firstly, on the Saudi deal with PIF, just curious if you view this type of deal as specific to the Saudi market, or are you seeing any other countries or regions that could be good candidates for this type of JV expansion for Pirelli? And then my second question on the global market outlook. Received an email today from the U.S. Tire Manufacturers Association suggesting the U.S. replacement demand is 20% higher in October. Would you be able to comment on whether you're seeing that level of volume improvement in the U.S. on the replacement side for Pirelli? Thank you.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

So for the first part, for the PIF, what we have in our agreement is related only on, obviously, the factory in the kingdom, and so there are no other ongoing projects. We have agreements to develop in the kingdom to have sources of materials, to have relation with... universities, so that there is a lot we can do because they are investing a lot also in the chemicals. I think it is an interesting partnership also on that side, but in terms of industrial partnership is located there and there are no other agreements on any other country. Mr. Casalucci, please, for the other question.

speaker
Francesco Casalucci
Chief Operating Officer

Yes, thank you. No, our first estimation, our first figures that we are seeing from North America on the October months is a positive month, has been a positive month. High single-digit growth between 7% and 8%, not 20%, the replacement. While the original equipment a bit affected by the last part of the strikes, anyhow is a positive market where we are overperforming in the high value. Thank you.

speaker
Conference Operator
Operator

The next question is from Eduardo Spina of HSBC.

speaker
Eduardo Spina
Analyst, HSBC

Good evening. I have two questions on pricing. Firstly, if you can give us a bit more indication about how pricing has developed and is going to develop in different regions and if the currency is having an impact on your pricing strategy in different regions. And secondly, if you can give us a bit more details, maybe data, about how pricing is working in the standard segment and the high value in an effort to understand how such a strong pricing and also your peers maintain such a strong pricing against materials. Thank you very much.

speaker
Francesco Casalucci
Chief Operating Officer

Okay, the price environment, as far as the high value is concerned, is quite disciplinated. In the last part of 2023, we don't see major changes. It's a, let me say, flat environment in terms of price. We don't see the opportunity to announce further price increase with this environment, but we don't see major pressure on price. So it's a flattish environment in the high value. In the standard, we see some first pressure here and there. And, of course, the price increase of standard is also linked to the high inflation economies and the volatility of the exchange rate. So it depends region by region. All in all, 2023 has been a positive trend, let out of the 10.4% of price mix performance of the first nine months. As I mentioned before, 60%, so around 6.2, 6.3 is related to price. And this has been positive both in the high-value economies affected by inflations, like Europe and North America, and in the standard economy, like South America, where the high inflation and the volatility of the exchange rate supported an even higher price increase. While in China, there has been positive, but less compared to Europe and North America because the inflation in China has been less evident than in other high-value economies. Thank you.

speaker
Conference Operator
Operator

Thanks. Mr. Tronchetti-Provera, there are no questions registered at this time, sir.

speaker
Marco Tronchetti Provera
Executive Vice Chairman and CEO

So thank you, Dees, and our presentation. I thank all of you for the attendance of our meeting, and I wish you a very good evening.

speaker
Conference Operator
Operator

Bye-bye.

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