10/31/2023

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

Good afternoon, everyone, and thank you for joining the Prada Group's nine-month 2023 revenue update. I'm delighted to be with you again, and with me today is our Group CEO, Andrea Guerra. We will start with some opening remarks and then move to Q&A. Before we start, please be reminded that during today's call, we may discuss forward-looking statements which are subject to risks, uncertainties, and factors beyond our control, and the actual outcome and returns may differ materially from such statements. Please refer to the disclaimer included in the slide two of our presentation. With that, I will hand over to Andrea Guerra.

speaker
Andrea Guerra
Group CEO

Welcome, everybody. So we have... finished this first nine months of the year with a group of solid results, both in terms of brand desirability and business performance. Until when the two things will go together, we will be happy. For sure, this quarter was the toughest quarter for us in terms of comparison, and I think that we have achieved a little bit more as well of what we were thinking to achieve considering that at the end of the nine months for the group in the two years like for like is 51% so it really means that whatever happened we have been able to trail our journey without bumps what is good about all this period is how well received where both our shows mu mu on one side and proud on the other side in september october really reflecting a strong brand and creative momentum on both sides all the regions of the world have shown growth most of them double digit growth japan asia pacific europe doing more than average for all quarters i would highlight europe again with with a single digit almost high single digit in q3 again against probably one of the best quarter ever a year ago uh good growth of the chinese cluster uh on the comparison to 2022, but also in acceleration comparing to 2021, so a two-year stack, with a visible growth of Chinese traveler transactions. North American cluster is just a few drops down, but on the two years, I would always remember that it's plus 57%. Moving to Prada specifically, I would say that if we look at on a two years like for like, which is the measurement that I always prefer to look at, basically the rhythm in Q3 was similar to all our quarters. And if we compare only full price retail Prada was basically double digit very close to be double digit as well in this quarter we could have been maybe we have been a little bit soft on inventory for it for a period of three four weeks and probably we could have done a better job but I mean you're never you're never perfect we've been leaving this period celebrating and interpreting products codes and cultural identity shows very well received and again Prada was put as the cultural natural carver of the industry and last season This past season, really, we have been going through a very strong season supported by a lovely artistic cultural campaign night in conversation with the flower. Many things have happened for Prada in the business, in the geographies, with the products, with events, with the Prada Mode events, with the launch of the beauty category, Great Response, and the announcement of the partnership with Axiom lunar spacesuits so all of these things is only to give you an idea of the great health of the brand if we move to the different page which is mu mu again another quarter in the nine months is basically a plus 50% on last year and it's complicated when you have such a performance to go and highlight specific items or specific things which have been successful. Brand desirability, a range of great activities and events, great product momentum, and team is doing great. Obviously, when you're doing this kind of performance is the time when you have to be humble, no complacencies, and keep your journey straightforward. I think that these are the main remarks on the group, main remarks on Prada, main remarks on Miu Miu, and please, Andrea, take it from here.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

Thank you, Andrea. Starting with net revenues by channel, total, the group recorded net revenues of Euro 3.344 billion in the first nine months of the year, up 17% against the same period last year at constant effects. This was driven by high quality retail growth throughout the period with a positive contribution from both average price and full price volumes. In the third quarter, retail sales were up by a solid 10%, notwithstanding the toughest phases of comparison of the year. On wholesale, we kept our approach selective with independence while we continued to see sustained growth in the DFS channel. On royalties, the business delivered strong growth of 67% in Q3, continuing to enjoy strong demand for both eyewear and fragrances. Exchange rates had a negative impact on group revenue of around four percentage points during the first nine months. Turning to the next slide, retail sales by brand. Prada delivered plus 13% growth in the nine months, driven by full price like-for-like sales. Q3, at plus 5%, continued to show a positive performance with a more moderate but solid pace compared to H1 due to the very challenging basis of comparison, particularly in Europe. MiuMiu delivers outstanding growth in the nine months at plus 49%, including in Q3, plus 48%. well spread across regions and categories. The brand contribution on group retail sales increased to 15 percent against 12 percent in the same period of last year. Moving to the next slide, retail sales by geography. Asia Pacific progressed well over the first nine months at plus 21 percent on a volatile basis of comparison. as 2022 saw significant disruption in Q2 and Q4. Growth continued to be double-digit in Q3, despite tougher comps, with Hong Kong and Macau continuing to deliver the highest growth. Europe grew by plus 17% in the nine months, supported by healthy local demand and high level of tourism. Q3 performance remained positive year on year at plus 6%, with solid underlying demand albeit moderated on very challenging comms as expected. In the Americas, we ended the nine months substantially flat with a mild sequential improvement in Q3 versus Q2. Japan continued to deliver outstanding growth with plus 42% in Q3, benefiting from strong local demand and increasing tourist flows. And lastly, the Middle East also delivered a solid performance at plus 12% in the nine months, albeit in slight moderation in the last quarter. Moving to retail sales by product, all product categories maintained growth in the third quarter with ready-to-wear continuing to lead at plus 25% in Q3 and plus 32% in the nine months. So very, very strong reception of the collections that continues. Leather goods was up plus 1% in Q3 and plus 8% in the nine months. And we continue to focus on icons, building on the success of Galleria's campaign at Prada and on Wonder and Arcadia at Miu Miu, but also newness. Lastly, footwear delivered plus 10% in Q3 and plus 16% in the nine months, with broad-based growth across formal, sneaker, and lifestyle collections. And with that, I will hand back to Andrea Guerra for some closing remarks.

speaker
Andrea Guerra
Group CEO

Thank you, Andrea. So, as I said at the beginning, we're happy about this nine months. And I could also add October as a month that made us happy, so we can talk about the last 10 months of the year. For sure our toughest period to come against as is going has gone and I could say obviously or eventually or now again, we are in other period of turbulence tensions and we have seen in some weekend some up-and-downs and therefore everything has to be better executed. We have to be more focused, precise in all our activities. We're entering a super period of holidays, obviously, in front of a kind of macro geopolitical new situation. So we have to move on, continue to invest. We need to keep on investing and keep on putting brick after brick in our retail excellence journey. Numbers you are seeing is basically, I would say, almost 100% like for like. And I would say it's even more than what we see because the great performance is driven by the full price stores. so uh this is for prada and this is for mu working on quality of people working on training working on motivations working on routines working on kpis working on those things that make the our clientele our consumers happy Now we're all moving towards a very important holiday season or better. It's basically starting as we talk and we will continue to perform and we will continue to perform above industry average. So obviously we are today beginning to plan 2024 and we are really hoping to conclude another solid year 2023 with this. Thank you. And we are now ready for some Q&A. Thank you.

speaker
Operator
Conference Operator

Thank you. As a reminder, to ask a question, you will need to press star 1 and 1 on your telephone and wait for your name to be announced. To answer your question, please press star 1 and 1 again. Once again, it's star 1 and 1 on your telephone and wait for your name to be announced. Please be aware that we'll take and answer one question at a time before moving to the next question. Thank you. We are now going to proceed with our first question. And the questions come from from UBS. Please ask your question.

speaker
Analyst
UBS

Hi. Thank you for taking my question. I have two, but I'll start with the first one. So you very helpfully shared that also October, you're very happy with the start of Q4. Can you comment if there has been any specific change in trends by nationality versus what you said related to Q3? And especially interested to hear your assessment of the European consumers as it seems that these are seeing the biggest pressure in terms of luxury demand. So is this something that could be a potential source of concern going into Q4 and into next year? That's my first question.

speaker
Andrea Guerra
Group CEO

So when you look to fourth quarter, October is meaningless because obviously November and December are more important. Looking to European cluster, I have to say that obviously Compared to some quarters ago. We are in a more normal period but yet today our q3 Has been Really really solid in in q3 as well. So we have not seen basic differences I would say that things have turned to be a little bit normal compared to what we have seen in the two or three years before. What I can add is that for sure in some cities of the world in the past weeks you have seen a little bit more tension driven by macro geopolitical happenings. But I would say that so far we have not seen basic differences.

speaker
Analyst
UBS

Okay, thanks. My second question is on MiuMiu, which performance outstanding. First of all, is this quite broad-based or is it driven mostly by Asia? And what I was interested to know is what are the implications for profitability? Because this brand, I remember, used to be a very huge drug on your profits. So what's the gap now versus Prada? And is it narrowing or is it remaining bigger because you're investing more in Miu Miu?

speaker
Andrea Guerra
Group CEO

So let me answer to the first part. I mean, when you're doing plus 50, it cannot be a region, cannot be a product, cannot be a customer. It's a brand which is in good health. It's a brand that is positioned where the consumer is today. And I think that design and style is well interpreting this attitude. And the team is doing a great job. So I would put it like this. Obviously, we have room to continue to improve. We're not at the forefront. head of everything, we are catching up and we still have a journey to go. Andrea, if you want to add any kind of other comment on profitability?

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

On profitability, Miu Miu was already on a very positive trajectory last year and it now remains and even accelerates the trajectory this year. The gap is narrowing. So Prada as of today remains ahead in terms of brand EBIT margin, but the gap is narrowing. So it's a very, very considering the like for like performance of the year is a very, very positive step forward for Miu Miu. Also, you have to consider that if you look at the average size of a Miu Miu store is smaller than a Prada store. And so productivity gets very interesting.

speaker
Analyst
UBS

Thanks. And just a quick follow-up. Pricing-wise, you commented in the past about the price increases at the Prada brand. Miu Miu, has it seen similar level of price increases or has it been a bit bigger?

speaker
Andrea Guerra
Group CEO

I would say similar.

speaker
Analyst
UBS

Okay. Thank you.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

Next question, please.

speaker
Operator
Conference Operator

Thank you.

speaker
Miu Miu

We are now going to proceed with our next question.

speaker
Operator
Conference Operator

And the questions come from the line of Erwin Ramberg from HSBC. Please ask your question.

speaker
Erwin Ramberg
Analyst, HSBC

Yeah, hi, good afternoon and congratulations. I think you've commented to the press that you were looking to deliver above-market growth. I'm just wondering if you're comfortable where the consensus stands for the full year and if this implies that you can potentially deliver double-digit growth for next year. And just going back to that pricing question, what pricing – What role would pricing have for 2024? I know some brands might have gone a bit too high too quickly and now they're paying the price with the aspirational consumer being disconnected. How do you think about the pricing part of the equation for next year's growth? Thank you.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

So on the consensus, we're not going to comment in general specifically. And by the way, If I had to say, I mean, uncertainty over the past, you know, two, three weeks has certainly increased rather than decreased. I mean, from a geopolitical macro standpoint, having said that, I can only reiterate what Andrea said, that, you know, we feel, you know, we are well positioned to meet our ambition to deliver the above market growth for the year. um and uh and for next year and let uh andrea comment uh but i think it's uh but i think it's uh it's early other than you know saying that you know we should you know probably retain that objective to continue to deliver you know solid growth i mean i would not add much more in terms of pricing i think that in terms of pricing we are going to

speaker
Andrea Guerra
Group CEO

have a constant and clean maintenance of our pricing levels. So I would say that during 2023, we have gone with a Miu Miu and Prada with more or less between a 4% and a 6% with differences on regional basis. And most probably, we're going to have something similar next year.

speaker
Miu Miu

Okay.

speaker
Andrea Guerra
Group CEO

Thank you. Best of luck.

speaker
Miu Miu

Next question, please.

speaker
Operator
Conference Operator

We are now going to proceed with our next question. And it comes from the line of Edward from Morgan Stanley. Please ask your question.

speaker
Edward
Analyst, Morgan Stanley

Yeah. Good afternoon. Just before asking the question, just one clarification, please. You talked about, you know, October starting well, and you said it's not a very significant quarter for you, but at least it gives us some indication. So you're talking on a two-year stack, October, no change really, versus Q3, basically. That's the way we should understand your remarks?

speaker
Andrea Guerra
Group CEO

Yeah.

speaker
Edward
Analyst, Morgan Stanley

Okay, understood, very clear. And then a second question is on the leather goods. You kind of have a stated objective, I don't know if you agree with the word stated, of increasing your share of leather goods to potentially 60% over time. I know there is no set date. But we see year-to-date actually a decrease in the mix. I mean, part of it is because you're doing so well in ready-to-wear and I guess at MiuMiu as well. But are you happy with the progress you're making, Karine, of developing your pillars? You mentioned Galleria. I think you made a push over the summer. You had good press coverage. but looking at social media trends, it doesn't seem that there is a big pickup, but maybe I'm looking at the wrong data set. So just any comment on progress in leather goods and developing the pillar would be interesting. Thank you.

speaker
Andrea Guerra
Group CEO

Yes, obviously. So I would say I would position my answer in two ways. The first is Q3 was... highly highly more complicated on prada leather goods than anything else i always would love to remember and remind everyone that in 2022 21 and 20 leather goods market have had an unbelievable dimensional increase just thinking about testing and trying on products that was the easiest to be bought in periods of social distancing. And most probably nowadays, even look into some more macro numbers and some competition numbers, I would say that leather goods is a little bit taking a kind of breath. So look into the comparison, look into the world where we are today, we're happy. Could have we done better? Always. No doubt. So I think leather goods is one of the best results of the quarter, but we could have done for sure a better job and we will continue to work on that. In terms of iconization, managing the mix between leather and... It's moving on. So nothing... nothing is decelerating. I think we have a strong portfolio of products going forward and we will continue to work.

speaker
Edward
Analyst, Morgan Stanley

Got it. And then last question on, you know, Andrea, in the past few months, you reminded us that, you know, Prada would remain in investment mode in the short to medium term. Clearly you want to continue to grow your brand desirability. You want to invest behind the brand and, and keep ANP level at a high level. I assume obviously there is no real change there, but are you seeing the cost to compete changing given maybe a slightly more muted demand for the sector overall or most of your peers and competitors are still spending and I guess therefore forcing you to keep a high level of spending behind the brand?

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

I'll take it, Andrea Burini, if it was for me, Edward. But no, look, I mean, they're not forcing us. I think, you know, we do remain in, you know, in a very willing investment mode in the sense that, yes, there may be a progressive, you know, normalization, but ultimately when we look ahead, I mean, we look at the potential of the brands and, you know, we look at the long-term margin upside and, you know, we do believe that is unchanged. So overall, and this is not, you know, a short-term thing, this is not the last three or six months or 12 months. I mean, I do believe that the cost to compete in the sector overall has progressively increased. but there's no change, frankly, on that over the past few weeks or months. In light of the tragic developments also of the past few weeks in the Middle East, in light of the uncertainties of the macro, we have to continue to be very vigilant and reactive and ready to react, but Our attitude, if we think about 2024, has not changed. We remain willing to invest and invest progressively more.

speaker
Edward
Analyst, Morgan Stanley

Great. Thank you, guys.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

Thank you. Next question.

speaker
Operator
Conference Operator

We're now going to proceed with our next question. And it comes from the line of Thomas Chauvet from CT Research. Please ask your question.

speaker
Thomas Chauvet
Analyst, CT Research

Good afternoon. Thank you. I have two questions, please. The first one on wholesale, which turns slightly negative in Q3. You said, Andrea, controlled evolution of wholesale. Could you separate the impact of your own cleanup initiatives from comments about the underlying trends you're seeing in the channel, so department stores, travel retail, and online third-party platforms we've seen? particular weakness online in third quarter for the industry? That's my first question.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

Thank you. Thank you, Thomas. On wholesale, well, I mean, as you know, I think, first of all, there's also on a quarterly basis, there's an impact on deliveries and so on. But if you look at the performance over the nine months and for the year, what we expect, Yes, you need to really divide between the DFS business, which is growing almost triple digit on 2022 because it was severely affected by COVID disruptions and so on. And then the independent wholesale, which if I look at the performance for the nine months, it's single digit, low to mid single digit down. But again, consider it the work of call it rationalization, clean up and so on, completely largely done on our side. We can't really, given the size of our wholesale business, independent wholesale businesses of today, we're not really in a position to comment on those trends because the reality is we voluntarily constrain the growth of it. And so as far as we are concerned, we're not really affected by those dynamics, which as you, I mean, as an observer of the market, we do obviously see. And yeah, and that's it.

speaker
Thomas Chauvet
Analyst, CT Research

Thank you. And my second question on royalties, which continue to grow at a very high pace, they'll likely be a hundred million of revenues this year, I think for the first time ever. Given it's almost pure profit, that would be close to 10% of group EBITs. I'm sure you start to think this is quite a relevant business for the group. Can you comment a bit on your initiatives with L'Oreal and with SLO Luxottica to grow these licenses further, and whether you think of other categories that could be subject to licensing, and also what's the rough split between beauty and eyewear in terms of revenue this year? Thank you.

speaker
Andrea Guerra
Group CEO

So for sure, we're not thinking to any other categories to be licensed. Eyewear is a super business since ever, and it's continuing to be. I think that the success of a number of styles of Prada during last summer were very visible in all resorts of the world. So I think the success is visible. There is no secret about it. And the relationship with Luxottica is today pretty good. On the other side, we are just at the beginning. We are really at the startup phase. We are basically, what is it, 12, 15 months through the journey. We have just launched the beauty and cosmetics. So I think that the journey will be on this side incredibly long. And hopefully in the next two, three years, we will continue to see great growth and then a little bit more normalization. But it's a channel where visibility is almost everything. And today, Prada is not yet really visible, but the plans together with L'Oréal are fantastic and very clear. And we will see popping up Prada here and there in the world in the main places, in the main department stores, in the main travel retail.

speaker
Thomas Chauvet
Analyst, CT Research

Thank you. And so eyewear is the largest part of that revenue pool. Can you give the split roughly between eyewear and beauty?

speaker
Andrea Guerra
Group CEO

I mean, if you go back two years, it was all eyewear, and today it's a little bit more balanced. Okay.

speaker
Thomas Chauvet
Analyst, CT Research

Thank you, Andrea.

speaker
Miu Miu

Next question, please. We are now going to proceed with our next question.

speaker
Operator
Conference Operator

And the questions come from the line of Lucas Roca from Bernstein. Please ask your question.

speaker
Lucas Roca
Analyst, Bernstein

Yes, maybe a clarification question about growth drivers to start with. You were mentioning 4% to 6% contribution to growth from like-for-like pricing and price inflation. I wonder what mix contributed and what was the contribution from volume if you look at your today sales growth?

speaker
Andrea Guerra
Group CEO

I would say if we take mix and price on one side and volume on the other side, 50-50. On all main categories, I would say. Which I think is always a parameter of good health. I think we had a good quality increase as well this year.

speaker
Lucas Roca
Analyst, Bernstein

And maybe getting deeper into pricing and price mix. there seems to be some feedback from multi-brand retailers of consumers potentially putting the foot on the brake as far as price increases are concerned. So I was just wondering, relative to your collection structure, are you well equipped to possibly take care of consumers being more cautious as far as – their purchases are concerned this seems to be the shape of things to come especially in the uncertainty that is possibly going to characterize 24 and do you maintain a strong entry price assortment in all product categories so that you can potentially capture consumers going for lower priced products when we look at collections

speaker
Andrea Guerra
Group CEO

And once we have concluded all our stylistic and design approach, there are three things we look at. First of all is entry price. Second of all is the dimension of the range. And third thing is which high prices we want to go and explore. So these are the three things we do every time. And I always feel that the first conversation has to be about enterprise and the competitive level of our products at enterprise. And I think we are well set off there. I think we can achieve a larger range of prices going upwards. Obviously, it depends on our ability to make our brands even more desirable, our store even more comfortable, and our people even more proactive. So I think that that is the real opportunity we have.

speaker
Lucas Roca
Analyst, Bernstein

That's very clear. Andrea, can I ask you, in leather goods specifically, if you're observing the Any particular trend when it comes to which portion of the collection is getting the strongest support from consumers? Is it the entry price? Is it the mid price or the top price portion of the handbags?

speaker
Andrea Guerra
Group CEO

I wouldn't put it this way nowadays. Obviously, as we are all aware, there has been a kind of inflationary push on leather goods in the past three years. So obviously the top of the range now needs substance. So people are looking to the brand, looking again to the durability, to the longer term value of those products. I would say that today is much more in terms of style and design rather than price. So there is a kind of shift in the market today. And there is segments of the leather goods which are flying and others which are a little bit more relaxing.

speaker
Lucas Roca
Analyst, Bernstein

Understood. Thank you very much, Andrea.

speaker
Andrea Guerra
Group CEO

Next question, please.

speaker
Operator
Conference Operator

We are going to take our next question. And the question comes from from BNP Paribas. Please ask your question.

speaker
Analyst
BNP Paribas

Good morning and good afternoon. Everyone. I have 2 questions. 1, the 1st, 1 is on Japan that remain quite strong in the quarter. I remember that. Thank you too. You mentioned that the share of tourists was quite small. Could you please tell us if that is still the case? And also, it's spending by locals deteriorated in the quarter or is holding up.

speaker
Andrea Guerra
Group CEO

So in Japan, we are seeing a growth in travelers, especially from, I would say, China. Yet today, the majority is locals. But we have seen an acceleration of travelers in the past, I would say, three, four, five months.

speaker
Analyst
BNP Paribas

Yes, but locals, are they holding up then?

speaker
Andrea Guerra
Group CEO

Oh, sure. I mean, if we have the results we have, for sure they're holding up.

speaker
Analyst
BNP Paribas

okay and my second question is on your fine jewelry collection i saw that you introduced the um for the eternal gold some lab grown diamond pieces and i was wondering if you could share with us if going forward you intend to use only these stones versus the mind ones and also if you're using renewable energy to produce them

speaker
Andrea Guerra
Group CEO

So for sure, we're continuing with our sustainability conversation and projects. And we have been happy 12 months after the first introduction to come up with the second chapter. And we will continue to trail in our journey. So for sure, there will be other chapters, other ideas coming on. As we were happy, we continue to be happy with our jewelry, fine jewelry division.

speaker
Andrea

Thank you.

speaker
Andrea Guerra
Group CEO

Next question, please.

speaker
Operator
Conference Operator

We're now going to proceed with our next question. And the questions come from the line of Louise Singlehurst from Goldman Sachs. Please ask your question.

speaker
Analyst
Unknown

Hi, good afternoon, Andrea. Thank you very much for taking my questions. I wonder if I could just ask a little bit about China. You kind of provided some feedback on the Chinese cluster earlier on in the call, but can I just check the performance for the Prada brand? If we think about Q1, Q2, and Q3 on that two-year comparable basis, that would be very helpful. Thank you.

speaker
Andrea Guerra
Group CEO

I didn't understand what you were looking for. Can you repeat it?

speaker
Analyst
Unknown

Of course. Sorry, Andrea, I'm not being clear. I wondered if you could help us think about the Prada brand performance amongst the Chinese cluster, so spending at home and abroad, but on a comparable basis on a two-year stack.

speaker
Andrea Guerra
Group CEO

So it's what we have said at the beginning. When we talk about certain figures at the end of Prada makes it all. So I would say that Chinese cluster has substantially increased in Q3 and especially travelers, which is still a small part, but increased substantially.

speaker
Analyst
Unknown

Okay, thank you. And is there any chance of a number around those in terms of the Q3 or just a degree of the magnitude Q3 versus Q2?

speaker
Andrea Guerra
Group CEO

Q3 increased.

speaker
Analyst
Unknown

Okay, thank you. And then my second question, I just wondered, just looking at the Prada brand up 5%, can you help us think about, I know we've had a lot of discussion around pricing on the call and demand by category and price point and color there. Can you help us think about the demand by cohort, the aspirational versus the higher end or the more loyal customers to Prada, if you're seeing any difference in purchase behavior across the different types of customer within Prada brand? Thank you.

speaker
Andrea Guerra
Group CEO

Yeah, so if you look, first of all, if we look to full price, which is the indicator we're looking with more effort and details, it's not a plus five, but it's basically a double digit growth of Prada again in the quarter. Second, the success in all product categories, I would say that I'm not really seeing big differences. I can tell you that we are upgrading our proposal and offer, and consumers are following up on our upgraded offer and proposal. Having said that, Prada sits naturally in this world of lifestyle on one side and chic on the other side. And I would not say that I've seen differences in these two big planets, which we could turn in another 17 worlds that we look at. But I wouldn't say that I have seen very specific differences in this nine months or three months in specific. I was also adding one thing. that probably with prada specifically we lost some sales because of some seasons change over where we have been a little bit delayed thank you for the color next question please we are now going to proceed with our next question

speaker
Operator
Conference Operator

And the questions come from the line of Thierry Couta from Society General. Please ask your question.

speaker
Thierry Couta
Analyst, Société Générale

Yes, good afternoon. Thank you for taking my questions. I have three, two on EBIT. First, you just said earlier that the gap was narrowing between the profitability of MiuMiu and that of Prada. I was wondering whether it's only because MiuMiu's margin is going up or whether Prada, the five-person organic growth on retail, and probably slower overall since its margins slightly erode currently. The second question on group EBIT, I think you've said in the past that you thought that H2 margin for the group as a whole could be similar to that of a year before and that of H1. I was wondering whether you could reiterate and confirm that H2 margin around 22%. And lastly, a very specific question, on the Middle East, I know what's happened there is extremely recent. But since you distinguish that revenue line in your breakdown, I was wondering whether there were some signs already of deterioration of demand there in the recent days slash weeks. Thank you.

speaker
Andrea Guerra
Group CEO

So I would like to answer you that this is a revenue call, and first and second question we're not going to answer. But basically what we said before is what we believe. So it's not a question of Pradas going down, but Miu Miu catching up. And the other is everything that Andrea said during H1 call. In terms of Middle Eastern, so far no news.

speaker
Thierry Couta
Analyst, Société Générale

Okay. So no signs yet of anything special?

speaker
Andrea Guerra
Group CEO

No.

speaker
Thierry Couta
Analyst, Société Générale

Great. Thank you.

speaker
Miu Miu

Thank you. Next question, please.

speaker
Andrea

We are now going to proceed with our next question.

speaker
Operator
Conference Operator

And the questions come from . Please answer your question.

speaker
Chris Kao
Analyst, CLSA

Good afternoon, management. Thank you for taking my question. Congratulations. It's not easy to deliver double digits in the third quarter. I have two questions, actually. The first one is a follow-up on Chinese cluster. Would you be kind enough to share with us our current exposure to Chinese cluster, and also on the price gaps, say Europe is 100, what would be the price in Chinese mainland and in Japan separately at the moment? That's my first question.

speaker
Andrea Guerra
Group CEO

I don't think we are ready to answer to your questions.

speaker
Chris Kao
Analyst, CLSA

No worries. I'm just trying my luck. And the second question is more on a strategy level. I see that we are going to have Prada's affair a second time in Shanghai in coming December and to celebrate the 110th anniversary. So if I link that together with our pop-up event in Shanghai two years ago, I would say Prada has probably done more than the peers in terms of localization. engaging more with local markets. I was wondering whether we see that as a strategic direction and are there any comments you want to share about localization in the future? Thank you.

speaker
Andrea Guerra
Group CEO

So Prada Sphere is a global initiative. The first step is Shanghai, but it's a global initiative and it's a moment in which we are telling the story of this all the young brand with all its 360 footprints in culture architecture movies art so we're really trying to define our uniqueness once more telling a story which resulting very compelling around the world and I don't think we're doing more than others probably we are catching up understood very helpful thank you I believe we have one last question please thank you we are now going to take our last question

speaker
Operator
Conference Operator

And the questions come from Chris Kao from CLSA. Please answer your question.

speaker
Analyst
Unknown

Thank you. Good afternoon, management. Thanks for taking my questions. I have three. So the first one is related to a margin trend. You mentioned about continued investment on brands, both product brands and email brands. So we're just wondering how would you see your trend in terms of the AMP as well as your distributional expense trend in the second half and 2024? So do you see any possibility of the expense ratio going up in the foreseeable future? The second question is related to Chinese cluster. Can you help us review how does the breakdown of onshore spending versus offshore by 9 months 23 of Chinese cluster versus pre-pandemic? And the third question is regarding your stock connect entrance. So how is the progress right now, and do we still expect the entrance anytime soon? Thank you.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

So on the margin trend, when we say that we have accelerated investments and we will continue to accelerate investments, it means that overall, you know, we plan our spend on AMP or call it marketing, you know, to progressively increase. really the priority investing behind the brands. But I also reiterate once again, that, you know, we like to keep a nice trajectory of progressive margin expansion, depending also on, you know, revenue growth and, uh, and that secondary vis-a-vis investing behind the brands. So that's the summary of it on a stock connect. I don't have any, I don't have any news to share. we do as of today. And lastly, the last one I believe was in relation to the Chinese spending onshore versus offshore. What I can share is that, as Andrea mentioned before, I mean, we're seeing the proportion of traveler transaction increasing progressively and quite significantly. uh compared to the so if we look at the nine months 23 compared to the nine months 22 and nine months 21 so the share of traveler transaction is higher uh almost double uh well more than double percentage wise but compare you know to the pre-pandemic level as you know and we still long long way from that

speaker
Andrea

Understood. This is very helpful. Thank you.

speaker
Miu Miu

Thank you.

speaker
Operator
Conference Operator

We have no further questions at this time. I will now hand back to Mr. Andrea Bonini for closing remarks.

speaker
Andrea Bonini
Group CFO & Head of Investor Relations

Thank you very much, everyone, and looking forward to the next one, which is going to be our full year results in 2024. Thank you. Have a nice day.

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