2/26/2026

speaker
Moritz
Conference Call Operator

Ladies and gentlemen, welcome to the Scout24 preliminary full year 2025 results conference call. I'm Moritz, the course call operator. I would like to remind you that all participants will be in a listen-only mode and the conference is being recorded. The presentation will be followed by a question and answer session. You can register for questions at any time by pressing star and 1 on your telephone. For operator assistance, please press star and 0. The conference must not be recorded for publication or broadcast. At this time, it's my pleasure to hand over to Philipp Lindvall, Vice President, Group Strategy and Investor Relations.

speaker
Philipp Dienwald
Vice President, Group Strategy and Investor Relations

Good afternoon, everyone, and welcome to Scout24's earnings call for the preliminary fourth quarter and full year 2025 results. My name is Philipp Dienwald, and I'm vice president, group strategy, and investor relations at Scout24. With me on the call today are Ralf Weitz, our chief executive officer, and Dirk Schmelzer, our chief financial officer. Ralf will start the presentation with key business highlights and Dirk will provide a detailed overview of our financial results. As always, we will conclude the call with a Q&A session. You can find today's presentation on our website under Financial Reports and Presentations. This session will be recorded and a replay will be made available as quickly as possible after the event. Please take note of the disclaimer on page 2.

speaker
Ralf Weitz
Chief Executive Officer

Ralf, now over to you. Thank you, Philip, and welcome everyone. Let's turn to page 4. 2025 was another great year for Scout24. We delivered strong financial results while continuing to execute our interconnectivity strategy. Revenue grew by 15% Ordinary operating EBITDA increased by 17% Adjusted EPS rose by 20% Growth was driven by our B2B and B2C subscription businesses Our ecosystem expanded across all key metrics We gained more customers and more content We introduced better and more innovative products User engagement increased Cross-selling continued to grow In 2025, we further strengthened our leadership in search. AI is now integrated across the entire customer journey, from semantic and elastic capabilities to agentic experiences through HeyImmo and our ImmoScout24 app in ChatGPT. Internally, we continued to upgrade technology. We simplified processes and embedded AI into our workflows. Combined with heavy revenue growth, this drove higher profitability. Our margin increased to 62.5%. Looking ahead to 2026, we expect revenue growth of 16 to 18% and an ordinary operating EBITDA margin of up to 61%. Scout24 is more relevant, stronger and better positioned than ever to power the German real estate ecosystem. Technology and AI will continue to enhance our platform and strengthen our competitive position. Let's turn to page 5 and look at customer development. Starting with our professional segment. We closed the year with 26.4 thousand professional customers. This represents growth of 5.1% in Q4 and 5.7% for the full year. Clearly industry leading rates. We continue to gain market share across segments. Our responsible pricing approach is working. Churn is at a minimum and we see virtually no net churn. Our success in B2B is driven by a strong and integrated product portfolio, including our market-leading agent software PropStack. We are deeply embedded in agent workflows through software, data, valuation and marketing tools. Our Bronze, Silver and Gold membership tiers serve both smaller and larger agencies. In 2025, we spent more time than ever with our B2B customers. This strengthens relationships and positions Scout24 increasingly as a business enabler. 2026 has started well. We are adding customers and continue to see healthy revenue growth across the base, including non-residential. Turning to the private segment. We ended the year with 503.6 thousand subscribers. representing 14% growth for the full year. Growth moderated in Q4 due to normal year-end seasonality, softer rental demand and following the rollout of our new group-wide ERP system. We are currently updating the private subscriptions offering, including product tiers, features and pricing. Looking at page 6, let me walk you through the German real estate market dynamics. Our Scout Transaction Momentum Index stands at 97. The residential transaction market has stabilized. Based on preliminary data, 2025 recorded around 600,000 transactions, up 14% compared to 2024. This environment supports our residential B2B membership business. We are also seeing improving trends in commercial as we enter 2026. Our listings index reached 146 in January. Inventory continues to grow following the normal seasonal dip in December. Approachable content grew to 17 million objects. This reflects improving activity and strong trust in the ImmoScout platform. On the demand side, rental contact requests moderated slightly from very high levels as rents increased. Buyer side, contact requests remained stable at elevated levels, indicating healthy demand to buy. Let me now provide a strategic update. Over the past year, we have continued to execute our strategy with discipline while embracing technology to stay ahead. In the current market environment, it is important to understand what differentiates Scout24 and why our competitive position continues to strengthen. Let me highlight five points. First, we have accelerated execution of our interconnectivity strategy. Second, we have expanded our AI-native search and extended audience reach across the entire user journey. Third, we have built the market-leading software platform for German real estate agents. Fourth, we are driving structural margin expansion through technology and AI. And fifth, we are outperforming our CMD 2024 targets and raising ambition again at CMD 2026. Let me walk you through each of these. Turning to page 8. Let me be very clear. Scout24 is not only a listing platform. We have built the digital ecosystem for German real estate transactions. Over the past years, we have invested more than 400 million Euro and executed our interconnectivity strategy. With discipline to achieve this. At the core sits our propriety backend. We operate the leading agent software, subscription products across the buy and rent journey and Germany's leading residential and commercial real estate database. More than 10% of residential units are registered in our property hub. We also provide valuation and banking software used by financial institutions. These systems are deeply embedded in daily workflows. They are exclusive to Scout24. They are not accessible to AI models or web crawlers. On top of this infrastructure, we connect all stakeholders. We reach 20 million users per month and serve 26,000 professional customers. Around 25% of annual real estate transactions in Germany now involve a Skoll24 B2C subscription product. As the ecosystem grows, our data becomes stronger. As our data becomes stronger, our products improve. This is digital infrastructure powering German real estate. Scout24 is embedded in how the market operates. At our Capital Markets Day in early 2024, we outlined our vision for AI-driven natural language search. Today, that vision is fully live. a cross-semantic, elastic and agentic search. First, AI-powered filter search. Users describe what they want in natural language and receive relevant results instantly, including image-based search. Second, HeyEMO, our specialized real estate LLM. It is built on 28 years of proprietary behavioral and transaction data, combined with exclusive residential and commercial inventory across our ecosystem. This enables contextual accuracy that generic LLMs cannot replicate. We are seeing strong user growth and engagement. Third, we integrate with external LLMs as audience extension. Through our ChatGPT app integration, ImmoScout connects users directly back to our platform for engagement and transaction execution. Referral traffic from LLMs remains insignificant at 0.4% in December and below last year's peak levels. General AI models will need trusted platforms with proprietary data to deliver a strong real estate experience. That is where Scout24 plays a central role. Our backend for agents is PropStack, our fully cloud-based software platform. This is where agents run their business. They manage contacts, listings, marketing and their pipeline. It also serves as a marketplace for Scout24 products and partner integrations, many powered by AI. AI is embedded directly into these workflows. More than 30,000 AI actions have already been executed. Voice-to-Listing reduces listing creation time by over 80%. These are real productivity gains. We estimate our market share in Germany at around 30%. And it is growing. We are on track to become a market leader. PropStack significantly increases our relevance by covering a large part of the agent value chain. And we are taking the next step. Our ambition is clear. To transform PropStack into agentic AI. Software that not only documents workflows, but actively drives them. Software that helps agents prioritize leads, draft communication, prepare listings and move transactions forward. We will share more at our Capital Markets Day in 2026. At our Capital Markets Day in 2024, we committed to building a scalable technology platform and deploying AI internally to improve efficiency. Today, we operate a very cost-effective tech platform and one integrated builder organization serving all three customer groups. We build our product solutions centrally and deploy them across consumers, professionals, and homeowners. This allows us to grow without increasing complexity or capacity. The impact is visible in our cost structure. Personal, our largest cost bucket, has remained broadly stable at an organic level over the past three years, despite continued revenue growth. At the same time, we continue to invest in technology and AI to enable that leverage. Even as we invest further, IT costs grow at a disciplined mid-single digit rate and represents only around 9% of our total cost base. The structural leverage is reflected in our margins. Ordinary operating EBITDA increased from 59.7% in 2023 to 62.5% in 2025. And we continue to see further margin expansion over the next years. Technology and AI are structurally increasing our profitability. Turning to page 12. Our CMD 2026 will define the next chapter of SCAO24. We have evolved beyond classifieds into the digital backend of German real estate. AI is strengthening our platform and our proprietary data advantage. As our products become more personalized and more automated, our ecosystem becomes more valuable and our competitive modes deepen. We will present the next evolution of our ecosystem, the acceleration B2C expansion and further scaling of our B2B leadership. We will also introduce updated mid-frame targets for 2027 to 2029, including higher margin ambition. Let me close with a few key takeaways on page 13. In 2025, we delivered what we set out to deliver. That is goal 24. We set clear targets and we execute by continuing to invest in technology and AI. Our ecosystem is increasingly central to the German real estate market. We are deeply embedded across stakeholders, workflows and data. And that position continues to strengthen. We have shown that disciplined investment and margin expansion are not mutually exclusive. Innovation and profitability reinforce each other. AI is already making our products more personalized and automated. It increases the value of our data and strengthens our competitive modes. With this foundation, we expect to deliver again in 2026. At our next CMD, we will outline the next chapter, including further margin ambition. Before handing over to Dirk, I would like to thank him personally. Working with you over the past six years has been a pleasure. You have powered our financial profile, expanded margins, improved cash generation and built a strong finance organization. Dirk, thank you for your leadership, your partnership, and your commitment. On a personal note and on behalf of the entire Scout24 leadership team, we wish you all the very best in your next chapter. With that, I hand over to you.

speaker
Dirk Schmelzer
Chief Financial Officer

Thank you, Ralph, and good afternoon, everyone. 2025 was an excellent financial year for Scout24. Revenue grew 15% to 649.6 million euros. Ordinary operating EBITDA increased 16.5% and adjusted EPS rose 19.6%. We delivered strong operating leverage. The margin expanded by 100 base points to 62.5% while continuing to invest in product, AI and the integration of acquisitions. Cash generation remains a core strength of our model. Operating cash flow reached 284.8 million euros, up 11%. Turning to page 16 and the professional segment. Revenue grew 14.8% in 2025 to 470.5 million euros. driven by a subscription growth of 15.4%. Average customers increased 5.7% to 26,027. We completed over 5,000 migrations, bringing adoption of the new membership model to around 60% of the base. Growth was particularly strong in the Bronze tier, creating further up-migration opportunities ahead. Subscription momentum and new customer wins have continued into January and February 2026. ARPU increased 9.5% for the full year and accelerated further in Q4. Transaction enablement revenue grew 17.5%, supported by CRM expansion and M&A contributions. Overall lead demand remains muted. However, homeowner lead products showed solid momentum, growing 9% in 2025. Ordinary operating EBITDA rose 14.5% to 292.9 million euros. The professional ordinary operating EBITDA margin remained strong at 62.3% for full year 2025. In Q4, the margin increased to 63.4%. Acquisition-related dilution was fully offset through operational improvements, keeping margins at a structurally high level. Turning to the private segment on page 17. The segment delivered strong performance in 2025. Revenue increased 14.5% to 179 million euros. Driven by subscription growth of 18.8% and strong PPA performance. The average customer base expanded 14% year on year to approximately 507,000. Q4 included a temporary adjustment related to our system migration. APU increased 4.2% for the full year. As expected, growth moderated in Q4 as we leapt the Schufa monetization benefit. PPA delivered a strong performance, growing 10.9% for the full year and accelerating further in Q4. Growth was supported by improving market activity, product simplification, increasing brand strengths and targeted marketing initiatives. Ordinary operating EBITDA increased 22.3% to 112.8 million euros. Margin expanded by 4 percentage points to 63%, demonstrating the scalability of the subscription model and strong operating leverage. Turning to page 18, operating expenses increased 9.6% in 2025, largely driven by the consolidation of recent acquisitions. Organically, cost growth remained disciplined. Personal cost increased on a reported basis due to M&A, but remained broadly stable organically, despite continued revenue growth and investment in technology and AI. To build on Raph's remarks, we continue to invest in AI and technology while keeping IT costs under control. IT expenses increased 14% for the full year and only 4% in Q4. despite the significant product launches you have seen across search and other areas. Marketing expenses were organically flat, with efficiency gains offsetting selective brand investments. Purchasing costs grew most strongly, driven by higher valuation volumes and increased service components within B2C memberships. Overall, we maintained cost discipline while investing strategically. As a result, ordinary operating EBITDA increased 16.5% to 405.7 million euros and the margin expanded by 100 base points to 62.5%, demonstrating continued operating leverage. Turning to page 19, where we show the items below ordinary operating EBITDA. Non-operating effects increased in 2025, driven by M&A related expenses and higher share-based compensation linked to share price development. I will comment on these positions on the next page. D&A increased moderately, mainly reflecting acquisition-related PPA amortization. The financial result improved compared to last year. supported by lower subsequent measurement effects on M&A purchase price liabilities and reduced interest expenses. This was partially offset by negative foreign exchange effects due to the depreciation of the US dollar. On taxes, the year benefited from 46 million Euro one-time deferred tax gain following the reduction of the German corporate tax rate from 2028 onwards. This led to a temporary reduction of the effective tax rate to 14.5% in 2025. Net income increased to 240 million euros and basic EPS rose to 3 euros and 33 cents. Adjusted net income and adjusted EPS also grew strongly with adjusted EPS up 19.6% to 3 euros and 47 cents. Finally, the weighted average share count declined by 1.4% due to our share buyback program, further supporting EPS growth. Now let's turn to page 20 and walk through the bridge from reported to adjusted net income. Non-operating effects excluding share-based compensation increased during the year, primarily driven by M&A-related items, including earn-out revaluations related to Sprengnetter and Neubauer Kompass, as well as transaction costs associated with the Spain acquisition. Share-based compensation increased year-on-year mainly driven by higher share price levels during most of 2025, as well as strong performance factors. We expect share-based compensation to decline in 2026, which I will address in more detail on the guidance slide. The tax bar reflects the reversal of the one-off time deferred tax revaluation benefit recorded in 2025. Importantly, the majority of these non-operating effects are non-cash in nature. Speaking of cash, now turning to page 21 and cash flow. Free cash flow for the full year 2025 amounted to 253.1 million euros, representing growth of 13% year on year. This reflects our strong operating performance, solid cash conversion and the fact that a significant portion of non-operating costs are non-cash items. Free cash flow conversion remains strong, corresponding to 101% of adjusted net income and 62% of ordinary operating EBITDA. Turning to page 22 to leverage and capital allocation. At year-end 2025, net debt stood at 144.5 million euros. Resulting in a leverage ratio of 0.36x supported by strong cash generation and disciplined capital management. In 2025 we returned significant capital to shareholders. We allocated 124.3 million euros to share buybacks over the full year and paid a dividend of 95.4 million euros. Looking into 2026 and as of Monday, we have already executed 47 million euros of the initial 100 million euro share buyback program, demonstrating our continued commitment to disciplined capital return. Moving to the guidance on page 23. For the 2026 financial year, we expect group revenue growth in the range of 16 to 18%. Six to seven percentage points of that growth are expected to come from Spain. This reflects approximately 10 months of contribution as we expect to close the transaction tomorrow. In terms of profitability, we expect the group ordinary operating EBITDA margin to be up to 61%. Excluding Spain, the organic ordinary operating EBITDA margin is expected to be up to 64%, reflecting continued operating leverage in our core German business. A few phasing comments to 2026. Our B2B membership business has started the year strongly, supported by sustained demand and continued new customer acquisition. Churn entering 2026 is lower compared to the prior year, providing a solid foundation. In B2C, we are testing new product tiering and pricing initiatives. This may impact growth rates in the first quarter. As a result, organic growth in Q1 might be a bit softer, with acceleration expected from the second quarter onwards. Overall, we expect growth to build as the year progresses, consistent with our full year guidance. Regarding share-based compensation, we expect cost for 2026 to be in the range of 15 to 20 million euros. If the share price remains at current levels, the lower end of the range is more likely. On the implied ordinary operating EBITDA contribution from Spain, this includes one of transition-related costs, such as TSA arrangements, which are recorded as operating expenses and therefore impact ordinary operating EBITDA. These effects are expected to unwind from 2027 onwards. Overall, we are confident in our 2026 guidance and the momentum across the business. In particular, the up to 64% organic ordinary operating EBITDA margin exceeds the 2026 target communicated at CMD 2024. we will provide an updated increased mid-term margin ambition at our Capital Markets Day in May. Turning to page 24. Our Capital Markets Day will take place on May 12, 2026. As Ralph mentioned earlier, the company will present its updated strategic framework and mid-term financial ambition in more detail. It will provide a comprehensive view on the next stage of Scout24's development. And before we conclude, I would like to say a few personal words. After more than six years as CFO of Scout24, this will be my final earnings call. It has been a privilege to help shape the financial and strategic development of this company during a period of strong growth and transformation. Together, we accelerated growth, strengthened profitability, improved capital allocation discipline, expanded our ecosystem and positioned Scout24 as a scalable, resilient business. I would like to thank Ralph, Geza and the entire leadership team for the close and constructive partnership over the years. Our collaboration has been built on trust, strategic clarity and disciplined execution. It has been fun working with you. Also, I would like to thank my directs and the entire Scout24 team for their dedication and execution. And of course, our shareholders for their trust and support. Scout24 is in excellent shape, strategically and financially, and I'm confident the company will continue its successful trajectory. Thank you. With that, let's open for questions. Please limit to two questions per speaker. Operator, over to you.

speaker
Moritz
Conference Call Operator

Ladies and gentlemen, we will now begin the question and answer session. Anyone who wishes to ask a question may press star and 1 on their touch-tone telephone. You will hear a tone to confirm that you have entered the queue. If you wish to remove yourself from the question queue, you may press star and 2. Participants are requested to use only handsets while asking a question. In the interest of time, please limit yourself to two questions. Anyone with a question may press star and one at this time. One moment for the first question, please. And the first question comes from Ed Young from Morgan Stanley. Please go ahead.

speaker
Ed Young
Analyst, Morgan Stanley

Thank you very much. My first question, could you perhaps give a bit more colour on the private customer growth development in Q4? You mentioned a system migration impact, also seasonality and user demand. I wonder if you could help quantify what that might be or the relative impact of those three different parts and how we should think about the timeline for new products and tiering there. And then second of all, on buyback and capital returns, just wonder if there was any updated thoughts from you given the between the share price performance, the sort of overall sentiment in the sector, compared to your continued confidence in the business? Thanks.

speaker
Dirk Schmelzer
Chief Financial Officer

Hi, Ed. Thanks very much. It's Dirk. So, let me start off with the second question you raised with regards to capital allocation. As you are probably aware, we announced a 500 million buyback program in December last year. We started that with the first chance of 100 million early January this year, and we're now down the road, I think, of 50 million roundabout that we already bought back. And of course, you can imagine that we as executives of this company are convinced that the intrinsic value of the company is higher than what we see at the moment, given the recent backdrops at the capital markets. So, we are still discussing and continue to discuss additional share buyback programs with the board and within the management board, and we will update you as soon as we have new information. Then on the private growth, with regards to third and fourth quarter, some of you know that we changed our ERP system last year, and the biggest chunk of change here was the audit to cash module. And we changed that in the transition from the third to the fourth quarter. And in that transition, there were a few customers which we kept in the systems in the third quarter and only deleted out of the system, so to say, in their data in the fourth quarter. And that came to a slight change and a slight delay. And if you look at the numbers around that, I think you should deduct around two percentage points in Q3 and put another two percentage points in Q4 on growth. That will bring you roughly there where we are. Apart from that, I think we're quite optimistic when it comes to the 2026 growth in private subscribers. But Ralph will elaborate a bit more on the initiatives we're putting forward there. for the second part of the first question, I hand over to Raj.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, so I think we also reported a bit to you last year that there is a kind of saturation if it comes to the private class subscription product. Saturation means not that we are not able to go in subscriptions because subscription numbers are driven by lifetime in particular. And this is actually what we're working on. So, and the other thing we're working on is actually the tiering, the product tiering. I mean, this product now is the market standard here in Germany, if it comes to real estate search rent. So the question is, how can I differentiate as a seeker? And so we will come up with new product years and we are testing those actively. And we started last year and we continue to do this in Q1. What I can say is we see a positive impact here to all the KPIs. And so we are quite optimistic that we can, that they launched another rocket for our plus subscription business. And, but yeah, it's what we, I mean, so far we haven't had the tiering here, as you know, and we follow actually the path of we did over the last years in the professional business. So it's actually a very known, let's say, playbook to us. And so, yeah, that's how you should read it. there's no decline in the subscription base as Dirk said, right? We changed the ERP system. I mean, the customers, the subscribers have been there. So we had a payment delay process we changed with the ERP system. That was actually the reason why we saw the numbers declining in Q4. Thank you.

speaker
Moritz
Conference Call Operator

Then the next question comes from Will Becker from B&B Paribas. Please go ahead.

speaker
Ed Young
Analyst, Morgan Stanley

Hi, thanks for taking my questions, and Dirk, a big congrats on Spinter's CFO. Two from me, please. Firstly, you've entered into a wide-ranging partnership with OpenAI across HMO, Enterprise, and, of course, the ChatGPT app. Whilst I wouldn't imagine you share specific commercial details, could you share some details around the app? So in particular around data sharing, for example, to what extent Do they get insight into your inventory and consumer behavior, or is that in a scout walled garden? And then secondly, in terms of the guidance for Spain for 26, the margin looks a fair bit lighter than consensus expectations. I imagine the deal timing is a factor, but could you help us through the factors that are weighing on margin in 2026 and how that will impact 2027? Thank you.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, I can start, Dave. Bill, maybe you can. So your first question regarding the chat GPT cooperation here. First of all, you don't pay for this app, right? I mean, we built the app. This is actually an API web, we call it. So you get access to a via API to our listing, let's say database. So we are not giving access to proprietary data we have in the system. So this is guarded behind lock and bolts and everything. So if you want to contact somebody on the listing and so on, so you have to do it in our ecosystem. So AI Webber means it's actually you funnel the traffic from ChatAPT into our system directly. So it's not that they take over customer data. It's just they are able to search, to execute a search on our listing database, which is publicly available anyway more or less. And then if you want to do more, so you execute everything on our website then. So, and you can experience that, right? So you start the search and then you get the results immediately. If you click on the results, then you land immediately on our website and you also continue then there the search. So actually what we see so far is that the traction is okayish, but it's not really, there's no exponential growth or so as people, might expect, I don't know. So we see traction in our HEMO product. That's a couple of hundred thousands now using it. So there's some exponential growth in our own product because the experience here is much better. And HEMO is also getting limited access to proprietary data if people are locked in, for instance. So, partnership is good. So, we took actually the first move advantage here as we did with the Apple ecosystem while ago. And we are quite happy here. So, second question was.

speaker
Dirk Schmelzer
Chief Financial Officer

What about the Spanish development? Yeah, maybe I start with that and then Ralph will certainly add something to that. So with regards to guidance, I mean, we're getting the keys for the business tomorrow. So give us some time to take a look under the, into the motor of the business. As of today, we're talking about 10 months instead of 12 months that we're getting the business. We've been guiding something around 60 million of revenues. If I read it correctly, last year ended on plan, January started okayish in Spain. But most importantly, I think what you need to take into account is our constant message that we are deploying the German playbook when we are entering into Spain with Fotokaza. And that also means that we will take some changes on the user interface and the user experience on the platform, which we did in Germany a few years ago as well. And that had the effect that advertising revenues were going down. Today, advertising revenues in Spain are around 10% of revenue. And you can imagine us driving that down very fast to a level that we see in Germany, which is below 2%. And that has an impact this year already of around 5 to 6 million. And that's what you see reflected in our guidance with regards to Spain. I hope that clarifies.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, but you also have to see, I mean, we're doing a carport of a carport, right? Yeah. So there might be parallel costs for doing this because we have the TSAs we have to pay and parallel we have to build the systems. We need in order to take over. This will be relevant for this year, not for next year. So hopefully we can finish most of the TSAs end of this year. That's actually the plan. But as mentioned, we just get the keys. We will get the keys tomorrow or so. So we lost two months this year. Let's see. Yeah. So, but it's on plan and for us, everything is in our expectations, let's say, and now we look more into it and driving actively the business from beginning.

speaker
Ed Young
Analyst, Morgan Stanley

Thanks for the color. And in terms of the 2027 margin outlook for Spain, that's something that comes at the CMD. Is that the right, once you've had some more time with the business? And some of those costs will unwind, right?

speaker
Ralf Weitz
Chief Executive Officer

If you have something to tell you and we can rely on, I will do it. But give us a bit time here. I mean, this is... So we said, and in the midterm perspective, the business should be able to deliver 40% margin. That's what we said, and we still believe that. But as I said, also, we have to stabilize business here. So for us, it's more important that we deliver on the key metrics, and key metrics are the customer numbers here, it's the listing numbers, it's the traffic gaps in particular, and also leveraging the synergies we have, as I said, right there. There's also benefit for German customers. I thought we want to deliver on and then hopefully revenue and margin flies in as we expect. So that's so executing the playbook, I think what was mentioned is correct. And that is actually also a challenge for us because it's not that easy to take over a business. We are the people in such a situation. So we stay optimistic here because everything is as we expected so far. And yeah, then we give you an update if we can. Maybe in May. Thanks for the call.

speaker
Moritz
Conference Call Operator

And the next question comes from Joseph from PBS. Please go ahead.

speaker
Joe
Analyst, UBS

Hi, yes, Joe from UBS. Firstly, I'd like to add my congratulations on your tenure, Dirk, and all the best for the future. A couple of private questions, if I may. So firstly, should we read into the launch of the new tiering that you're pivoting to a more ARPU-driven growth strategy due to volume-based growth running out? Or is this about elongating subscription duration by giving a variance of products to consumers? And can you sustain teens' growth in private post the product launches? And then the second question is on private margin. It increased significantly in 4Q. Was this at all related to the slower revenue growth in the quarter? or maybe asking the question differently, is there any reason why margin within private wouldn't be sustainable for FY26 or even expand further? Thank you.

speaker
Dirk Schmelzer
Chief Financial Officer

I'll start with the second question and head over to Ralph for the first part of the question. No, there's no reason why the margin in private should change. As you've probably seen, we came from a margin of 30, 40% in the early innings of the product. And we now reach professional margins here. So I think that's a good sign. And that is something that will continue. And Joe, it's a good sign that our analysts understand the business so well that they answer their questions themselves. But nonetheless, I would hand over to Ralf to answer the remainder.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, I think it's a really good question, to be honest. I mean, you have to... two key metrics you can optimize. Revenue growth is created by number of customers and the prospective subscribers and the output growth, so the pricing power you might have. So on the pricing power side, we've been quite conservative in the past because we go heavily on the customer side. And so, this is something we're going to change with our tiering here. So, they are hopefully, there will be hopefully more pricing power in the future on this, because we just had 4.5% upper growth last year blended, and we had 40% subscriber growth last year. The year before in 2024, it was over 25. So, I think what we can also do on the subscriber side, on the number of customer side, and it will be iterated sometimes, is that if you extend the lifetime, today we have lifetime close to six, if you double the lifetime, then you would double the number of subscribers, number of customers who are paying at the same moment. And this is also where we have some initiatives on. But it's a bit tricky, right? You need to add also new product features to those product tiers as well to make the difference here, but also to extend at the same time the lifetime. So this is actually what we're working on. And we are testing it and maybe to why is it difficult? I mean, nobody really has this product. So there's no label we can copy or so where there's not much experience on this, right? So and we are the market maker here and therefore we have to learn and that takes time a bit. And we started last year in Q3, end of Q3 with the testings and we continued this in Q4 and we will continue this in Q1. We are making progress. That's actually the message I would like to send. So we have an interest that we create sustainable growth here. And at the same time, we can deliver the margin. So the margin, you might remember, we optimized the margin because we changed a bit the products here. So from products we used from third-party vendors into products we developed on our own. and that led also to this margin expansion. And this is also now part in the new product here that we have to come up with own products, new own products, and also to maintain the margin profile we delivered already. So you can see it's not easy to run such a business, but we are, as I said, positive. And the first signs we see now will hopefully accelerate the subscriber growth, but also the upper growth in Q2.

speaker
Joe
Analyst, UBS

Excellent. Thank you very much.

speaker
Moritz
Conference Call Operator

And the next question comes from Markus Diebel from JPMall. Please go ahead.

speaker
Markus Diebel
Analyst, JPMorgan

Yeah. Hi, everyone. Yeah. I would also echo that. Thank you very much. And good luck in your new endeavors. First question is, again, on private, just to be really clear. So sort of like the comment on So that effect will basically stop in Q4, so we won't really see much of this in Q1 and Q2 going forward. I think that's the case, but just wanted to be really clear on this. And secondly, also for Dirk, I guess, on personal costs. Yeah, I mean, clearly quite an impressive performance, 4% only increase. Could you talk a little bit more about the moving parts here? where is the efficiency really coming from and how should we think about personal costs going forward in the next quarter? I mean, is it volume? Is it number of headcount? Is it salary? If you can just explain a bit more where the efficiency is coming from. Thank you.

speaker
Dirk Schmelzer
Chief Financial Officer

Thanks, Markus. First of all, to your first question, I can confirm that the migration to the platform has been finished in Q4. Also, all customer numbers and everything related to non-paying customers and pet debt, so there will be no effects leaping into the first quarter of 2026. On the efficiency side, I think it's quite an interesting discussion here. I would like to remind you to the discussions we had in 2024 when there were a lot of companies standing up and saying, oh, from AI we will achieve 25% savings, 30% savings on headcount costs in the next years because our efficiency will increase in engineering, our efficiency will increase in programming, product development and everything else. And as you are aware, We took a slightly different approach here. We said at a certain point in time, that was Q3 2024, where we said, okay, we're sticking to the full-time equivalents we have in a company, and that is around 1,000, and we are not growing here, but we're growing revenues and we're growing profitability. Hence, what we did was we gave every one of our employees a second employee. And in 2025, that second employee was called Claude when we had the arrangement with Anthropic. And this year it's called ShareGPT because we've changed the arrangement from Anthropic to OpenAI. And now AI is structurally embedded across the organization. We have... a huge amount of users. We have 1200 AI driven projects company wide. And a lot of sort of what's what's going on in AI is really helping us to maintain that amount of 1000 full time equivalents. And that is the approach we have been taking that is the approach we have been communicating with you and as the approach we will continue in 26 and 27. So you shouldn't expect our personal costs to increase beyond any merit increases over the years to come.

speaker
Markus Diebel
Analyst, JPMorgan

Yeah, great. Thank you.

speaker
Moritz
Conference Call Operator

And the next question comes from Greg Abbott from . Please go ahead.

speaker
Greg Abbott
Analyst

Yeah. Hi. Good afternoon, everyone. And also from my side, all the best going forward. Yeah, two follow-up questions, please. Just turning over, first of all, to the traffic sourcing mix again. Could you just confirm that your direct traffic share has been stable, still around 80%, I think, and that the cost of the inorganic traffic is also stable? Excuse me. And then secondly, also, as you continue to roll out your AI product suite, can you also confirm that you do not expect a material increase in your product development cost? Thank you.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, I can confirm all three.

speaker
Dirk Schmelzer
Chief Financial Officer

Greg, that was a short answer.

speaker
Greg Abbott
Analyst

No, no, please elaborate a bit.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, I think, I mean, on the traffic side, what we see is that there's no change here if it comes to organic traffic. I mean, yeah, as you know, quite strong on the brand awareness, this hasn't changed, so we don't expect that there will be a change in the organic traffic to direct traffic as It's still over 80% and dominated by the app traffic in particular here, which is the main organic traffic source. On the paid side, I mean, there's no paid traffic channel in LLMs at the moment. So we do, of course, some marketing here and there to integrate Alsace better, to become more visible in LLM sources. That's what we do, and it costs a bit of money. And we expect if this is, if they are models, they will replace other traffic sources like Google search in particular. And so we don't expect additional paid marketing costs for our model. And the last question is whether we expect more AI costs if we are going to roll out our AI suites through the market. That's, of course, I mean, if you, if we have more, let's say, LLM calculations in the system that will drive the cost. As I iterated in one of the other meetings is that we had before that actually the way how we use LLMs is a bit different. So, we have most of the data in our own databases. It's called vector databases. So, we have different access, even if people execute an LLM search. So, we have the cost side here under control and token prices, by the way, dropped by 30% in Q4 last year. So, because of the competition you have in LLMs, There are also arguments why the cost limits are going up dramatically here, even if the usage would go up exponentially. So, therefore, we are quite confident that we can manage the cost side of what we call the market, right?

speaker
Dirk Schmelzer
Chief Financial Officer

Yeah. And, Craig, maybe a short advertising break on my end for Andrew Ross's report from Barclays on LLM traffic on classifieds. because this report mirrors exactly what we are seeing on our platform at the moment. So the LLM traffic is roughly stable to slightly decreasing and constantly remaining below 1% on our platform. And we believe that this will sort of not go into an exponential growth by the end of this year or next year. Yeah, that's the external traffic, correct me here. Yes, that's the external traffic. And the Hey IMO traffic that we're seeing is a positive for us, to be honest, right? It's a great customer experience. And I elaborated on the cost for Hey IMO versus OpenAI slash CHPT. And that would cost us below $1 million this year for a great customer experience. And that's good.

speaker
Greg Abbott
Analyst

Okay, thank you both very much.

speaker
Moritz
Conference Call Operator

Then the next question comes from from Deutsche Bank. Please go ahead.

speaker
spk00

Thanks, and all the best to you, Dirk, from my end as well. Just a couple questions for me. On the professional segment, our pool growth, when you think of 2026, sort of how is that facing over the course of the year given the strong our pool growth you reported in 2025? Some color there would be great. And then the second question is on PropStacks. It was really good to see that you've got such a good penetration among the agent base with PropStack. Where do you think that can sort of expand to? And could you remind us again, how is it monetized? Is it a monthly subscription? And, you know, how profitable is PropStack and how much of revenue does it contribute at the moment? And what's your sort of objective for that segment going forward, given that's, you know, fundamentally different to the rest of the classifieds business that you do? Thank you.

speaker
Ralf Weitz
Chief Executive Officer

Yeah, I start, maybe you take over then. If it comes to PropStack, yeah, we are quite happy on PropStack here. I mean, we are on the way to become clear market leader if it comes to agent software systems in Germany. Why is it important? Because for the agents, they interact They engage much more intensive with the CM solutions than they do with listing marketplaces because they also, they save the customer data, for instance, in agent software solutions like PropSec. They prepare the listings there and so on. This is often the starting point of the agent. So with the agent software product, you mirror the business of an agent in a software, in a digital format. And so, we have a clear strategy here. We would like to become market leader this year in terms of customer numbers, in terms of listing import. So, we can measure how many listings on the portal are imported by our own agent software and be making progress here, which is really, really great. So, the way how we monetize it is, of course, the agents, depending a bit on the size of the agent business, they have to pay a monthly subscription fee here. It's a classical model. We're also combining it depending on the packages with the membership products here and there. Actually, what the product does is we are creating much more loyalty because if customer not just using the listing portal membership, they are also using our technology, our system for running their business day to day. Of course, we're creating a kind of loyalty and pricing power, and this is actually a big advantage. So what we achieved in 2025 is that the the number of customers who are using more than just one product in our ecosystem increased. And this is actually something we would like to continue. And for this, we have PropSec, our agent software system, but also other products, valuation products, for instance, we have. On the energy certificate side, we have products. So we are building and creating this product suite for the agents more and more. And it's well accepted, I have to say. And, of course, agents, they see also benefits because, I mean, everything is integrated, it's connected. And if you sum up the product and the, let's say, the prices, you would need to pay a standalone for each product. There is an advantage if you bundle it, right? And, therefore, we are able to bring over more and more customers also from competitors into those products, and that's quite positive.

speaker
Dirk Schmelzer
Chief Financial Officer

So the other question, Dirk. It was around APU development over 2026 and where do we see it? What I can say is that we at the moment envisage a similar development that we saw in 2025. We were very positively surprised by our customer numbers in January, February. I was a bit more conservative when I guided you on that in the Q3 call, but I have to say January, February start was good. We saw a very low churn. We're seeing good migration efforts from our sales teams, and we're seeing a healthy development on APU. So all in all, I think that business should develop nicely over the course of the year and expect an APU growth in the high single digits.

speaker
spk00

Thank you. Very helpful.

speaker
Moritz
Conference Call Operator

Then the next question comes from from . Please go ahead.

speaker
Will Becker
Analyst, BNP Paribas

Thank you. My first question was on your partnership with OpenAI. And specifically, it'd be useful to know what the cost profile or the commercial agreement would have looked like for the powering of the HEMO products and then the integration if you hadn't done a migration from Anthropic to ChatGPT? Did you get a good price because of that migration? And then secondly, we're clearly in a very volatile and febrile environment for investor sentiment towards Sector and Scouts24. There's no consensus on what happens here next. Perhaps the one area of consensus is that you want to be a well invested investor. with a progressive mindset. So, given all that, does the current environment and the risks and opportunities around AI, Ralf, change your attitude towards the ideas of regional scale? Thanks.

speaker
Ralf Weitz
Chief Executive Officer

So, yeah, I can, a lot of questions, so we are not sure whether, I'm not sure whether I really understood everything, but let me start with the CHAT-GPT agreement we had. As you know, we, so we cooperate internally with Clorch and Tropics in particular, and then, and also with other LLMs. And then for our HEMO product, we decided to go with ChatGPT OpenAI here. And so what we then learned, I mean, of course, we checked a bit on the usage of the product and we agreed on token prices at the beginning of the year. And what we learned over the years is that there is high competition between the different LLM systems. And we see also that some of the LLMs, they are specializing. For instance, OpenAI is really specialized more on the consumer experience side. So it's for us the right partner for HEMO at the moment, I would say. Using the technology, we are fencing the data. That's actually the deal here. And so as we checked in on prices, even for our internal, let's say, AI system we are using for the organization, we learned really that we can lower the prices by 30% if we are shifting to, let's say, OpenAI here. And then Entropic, and that is maybe something you would like to know then, is that Entropic also reacted and they dropped prices also even higher. So you can see that there's high competition. Everyone wants to have us as B customers. And that's actually what we see, that those LLMs, they learned over the last year, it's really hard to monetize the consumer. So sometimes it's better you just monetize the B side of the business. So as Google did, as always did, right? And so they are really hunting for B customers. And that's what we see. And therefore, we see also competitive prices here. On the deal we have, if it comes to our app SDK product, I mean, we've been one of the first companies to launch an app here, an own app. So we interacted quite early after Zillow launched the product here in the US. We interacted with the team here in Germany to learn a bit more about how the app SDK really works. As I said before, it's an API wrapper. So there is no really commercial agreement. I mean, we also have no really commercial agreement with Apple here other than if there is a payment, Apple gets a share. If we are using their payment methods, which we don't do, and so there is no extra cost for this FSDK. So that might change. Who knows? But at the moment, I think what we see from those LLMs, they have high interest, really high interest to cooperate with companies like ours, because they need to create a really unique user experience. And for this, they need data. Because if you're searching for real estate, and they cannot really give access to this data, and for this, they need us, and they need us as a partner so that we give them better access than maybe they would have if they just need to call the data. So, and that's actually also in their interest that they cooperate with reliable, that they do collaboration with reliable partners. So, therefore, it's more like a partnership, so, than a dependency. And that's, I would say, good and positive here. So, the other question maybe remind me. I think we're through, right?

speaker
Will Becker
Analyst, BNP Paribas

No, the second question, I was using too many words. And let me put it simply. Does the current very accelerated innovation cycle change your attitude towards the benefits of regional scale?

speaker
Dirk Schmelzer
Chief Financial Officer

So, if I translate this, Giles, your thesis is that if you are able to accelerate the amount of innovation and product development, there should be more international scale, right? Is that your hypothesis?

speaker
Will Becker
Analyst, BNP Paribas

No, it's the other way around. It's the other way around. If you're a bigger business, then your capacity to invest is bigger, all else being equal.

speaker
Dirk Schmelzer
Chief Financial Officer

Okay, okay. Got it. I think I'm starting with the answer to that question. I think we're well... We're well there with 3% of our revenues annually invested into product development and tech, and that is around 20 million. We'll accelerate a bit maybe to 21, 22 million, but we never had any year where we had the feeling we didn't have enough capacity to invest. The last time I recall that we had that discussion was when we migrated to the cloud, but that's four or five years ago. And then we still had 7% CapEx to revenue ratio. At the moment, I don't see any need to accelerate our spending on product development in AI. And then the answer to your question is, no, we don't see scale from being bigger.

speaker
spk06

Yeah, I fully agree.

speaker
Ralf Weitz
Chief Executive Officer

What we said earlier is that, of course, we also gain efficiency if it comes to internal processes, right? I mean, for instance, we shortened the process of developing a product. So in the past, we had six months. Now we brought it down to three months. and we would like to bring it down to three hours. So from an idea to an MVP. So, and this is freeing up capacity. So we never shipped so many new features probably than we did in the last quarter. And that's actually a positive sign. So we can reshuffle the capacity internally to cope with the additional need of shipping innovation to the market. And that's actually also what others, now starting to do, right? You can see that right move at IEA and so on. They reshuffle capacity. They're using AI technology to become more efficient internally and to ship faster. I think, I mean, the filter search is around or has been around for 25 years, a bit changed here and there, but not much. So now you see semantic search popping up everywhere. So within one quarter. So I think it shows you a bit what's possible, even with the same amount of capacity and cost budgets. So it's actually quite positive here. So therefore, I'm with Dirk. And yeah, and on regional side, I think no extra need.

speaker
Markus Diebel
Analyst, JPMorgan

Okay.

speaker
Moritz
Conference Call Operator

Thank you. Ladies and gentlemen, this was the last question. I would now like to turn the conference back over Excuse me, I would now like to turn the conference back over to Philipp Lindvall for any closing remarks.

speaker
Philipp Dienwald
Vice President, Group Strategy and Investor Relations

Okay, so this concludes today's call. Thank you for joining and your interest in SCAO24.

speaker
Moritz
Conference Call Operator

Ladies and gentlemen, the conference is now over. Thank you for joining and have a pleasant day. Goodbye.

Disclaimer

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