11/13/2025

speaker
Wendy Huang
Tencent IR Team

Good day and a good evening. Thank you for standing by. Welcome to Tencent Holdings Limited 2025 Third Quarter Results Announcement Webinar. I'm Wendy Huang from Tencent IR team. At this time, all participants are in a listen-only mode. After management's presentation, there will be a question and answer session. For participants who dial in by phone, if you wish to ask a question, please press 5 on your telephone to raise your hand. If you are accessing from the Tencent meeting or Woo meeting application, please click the raise hand button at the bottom left. And please be advised that today's webinar is being recorded. Before we start the presentation, we would like to remind you that it includes forward-looking statements, which are underlined by a number of risks and uncertainties and may not be realized in the future for various reasons. Information about general market conditions is coming from a variety of sources outside of Tencent. This presentation also contains some unaudited non-IFRS financial measures that should be considered in addition to but not as a substitute for measures of the group's financial performance propelled in accordance with the IFRS. For a detailed discussion of risk factors and non-IFRS measures, please refer to our disclosure documents on the IR section of our website. Let me now introduce the management team on the webinar tonight. Our chairman and CEO, Paul Liman, will kick off with a short overview. President Martin Lau and Chief Strategy Officer James Mitchell will provide business review, and Chief Financial Officer John Lowe will conclude this financial discussion before we open the floor for questions. I will now pass it to Pauline.

speaker
Paul Liman
Chairman and CEO

Okay, thank you, Wendy. Good evening. Thank you, everyone, for joining us. During the third quarter of 2025, we achieved solid revenue and earning growth. reflecting healthy trends across games, marketing services, and fintech and business services. Our strategic investments in AI are benefiting us in business areas such as ad targeting and game engagement, as well as efficiency enhancement areas such as coding and game and video production. We are upgrading the team and architecture of our Huanyuan Foundation model, whose images and 3D generation models are now industry-leading. As Huanyuan's capabilities continue to improve, our investment in growing Yuanbao adoption and our efforts in developing energetic AI capabilities within WeChat will gain further traction. Looking at our financial numbers for the third quarter, total revenue was 193 billion RMB up 15% year-on-year. Gross profit was 109 billion RMB up 22% year-on-year. Non-IFI's operating profit was 73 billion RMB up 18% year-on-year. And non-IFI's net profit attributable to equity holders was 71 billion RMB up 18% year-on-year. Turning to our key services. for communication and social networks. Combine MAU of WeChat through year-on-year and quarter-on-quarter, 1.4 billion. For digital content, TME group is paying and solidifying its leadership position in music streaming. For games, Delta Force is now the top three game in China by gross receipts, while Violet successfully expanded from PC to mobile. And in AI, we enhanced Huanyuan large language models' complex reasoning capabilities, especially in coding, mathematics, and science. Our Huanyuan images generation Our model is ranked first globally on our path to imaging models by LLM Arena. And our 3D model is the top-ranked 3D generative model of acting face. I will now hand over to Martin for the business review.

speaker
Martin Lau
President

Thank you, Pony, and good evening and good morning to everybody. For the third quarter of 2025, our total revenue was up 15% year-on-year, Bass represented 50% of our total revenue, within which social networks subsegment was 17%, domestic games subsegment was 22%, and international games was 11%. Marketing services was 19% of total revenue, and fintech and business services was 30% of total revenue. For the quarter, our gross profit was up 22% year-on-year to 109 billion RMB. VAS gross profit increased 23% year-on-year to 59 billion RMB, representing 54% of our total gross profit. Marketing services gross profit increased 29% year-on-year to 21 billion RMB, contributing 19% of total gross profit. And fintech and business services gross profit increased 15% year-on-year to 29 billion RMB, contributing 27% of total gross profit. Turning to business segments, value-added services revenue was 96 billion RMB, up 16% year-on-year. Social networks revenue was up 5% year-on-year to 32 billion RMB, driven by increased revenue from video accounts, live streaming service, music subscriptions, and minigames platform service fees. Music subscription revenue increased 17% year-on-year, boosted by growth in Apple and subscribers. Music subscribers grew 6% year-on-year to $126 million. Long-form video subscription revenue decreased 3% year-on-year. Apple was stable while video subscribers declined 2% year-on-year to $114 million due to the delay of drama series, Love's Ambition. Following its release at the end of the quarter, finally, Love's ambition ranked among the most viewed drama series in China year-to-date. Domestic games revenue grew by 15% year-on-year, primarily driven by Delta Force, Honor Kings, and Valorant. International games revenue increased by 43% year-on-year, or 42% in constant currency. which is an unusually rapid rate due to recognizing revenue up front on copy sales of Dying Light, The Beast, and also due to the consolidation of recently acquired studios. Moving to communications and social networks. For many shops, we're systematically building a more vibrant transaction ecosystem, resulting in continued rapid growth in GFB. We've enhanced mini-shop merchandise recommendations and thus sales conversions by leveraging our foundation model capabilities to better understand users' interests based on their content consumption within Weixin. We rolled out new features to enhance merchandise discovery innovation. For example, we added gifting capabilities, innovation order and cart page, leveraging innovation social graph. We also upgraded the image search feature innovation, which users can use to scan objects, identify them, and then shop for them in mini shops. We also enhanced AI features in Weixin to provide new services to users and to promote greater usage of Yuanbao with encouraging results. At Yuanbao feature in video accounts and official accounts comment boxes summarizes content and also encourages users to ask follow-up questions, and users like that feature a lot. We also enriched the Tencent news feed in Weixian with Yuanbao-generated content and facilitated user exploration of news-related topics via the Yuanbao app. Now, with that, I'll pass on to James.

speaker
James Mitchell
Chief Strategy Officer

Thank you, Martin. For domestic games, Honor of Kings gross receipts grew year on year, benefiting from collaborations with the China Literature IPs, Lord of the Mysteries, and Fox Spirit Matchmaker. The game achieved 139 million daily active users during its 10th anniversary event in October, which featured hero and minion outfits inspired by Bronze Age True Kingdom artifacts. Delta Force ranked among the top three games industry-wide by gross receipts in the quarter, achieving over 30 million daily active users in September, including over 10 million daily active users on PC, driven by new season content, extensive first anniversary events, and a global eSports tournament. We released Valorant Mobile on August 19th, and it's become China's most successful mobile game launch year-to-date, based on its first-month DAU and gross receipts. Valorant PC continued to grow and achieve record-high DAU and gross receipts in September, benefiting from esports-themed weapon items. The mobile launch resulted in Valorant's combined monthly active users more than doubling from July's level to over 50 million in October. Among our international games, for Clash Royale, Supercell released a new auto-chess mode, Merge Tactics, and extended its Trophy Road achievement system to 10,000 trophies, driving higher player engagement. Monthly daily active users and gross receipts achieved all-time highs since September. Gross receipts increased more than 400% year-on-year during the third quarter. Gross receipts of PUBG Mobile also grew year on year in the third quarter, benefiting from ancient Egyptian-themed outfits, an innovative X2 with emote sound effects and a two-player glider, and collaborations with Transformers and Lotus cars. Our Polish subsidiary Techland released a new game in its Dying Light series called Dying Light the Beast, which has achieved a very positive average user review score on Steam and which contributed to our international game revenue growing unusually quickly during the quarter due to the upfront revenue recognition of copy sales. The marketing services revenue increased 21% year-on-year to 36 billion RMB, underpinned by ad spend growth from all major advertiser categories. Impressions grew year-on-year as we enhanced engagement and increased ad load across video accounts, mini programs, and patient search. Average eCPM increased year-on-year as we upgraded our ad foundation model with more parameters and captured additional closed-loop marketing demand. We introduced our automated ad campaign solution, AI Marketing Plus, through which advertisers can automate targeting, bidding, and placement, as well as optimize ad creation, improving their return on marketing investment. By inventory, video accounts and rich content and transaction ecosystem and its upgraded recommendation algorithms drove stronger user engagement. Increases in DAU and time spent per user contributed to ad impression growth. Advertisers increasingly adopted our marketing tools to drive traffic to their short videos, live streams, and mini shops. For mini programs, increases in activations and time spent attracted ad spend from mini drama and mini games to promote their content. And fruition search, increases in commercial query volume and click-through rates contributed to notable revenue growth. We improved the relevance of search ads by upgrading our large language model capabilities and optimized some sponsored results to better match user queries. Looking at FinTech and business services, segment revenue was 58 billion RMB, up 10% year-on-year. FinTech services revenue grew by a high single-digit percentage, primarily driven by commercial payment services and consumer loan services. For commercial payment volume, the year-on-year growth rate was faster in the third quarter than the second quarter. Online payment volume continued to grow robustly, while offline payment volume improved, particularly in the retail and transportation categories. For consumer loan services, our non-performing loan rates remained among the lowest in the industry and improved year-on-year, reflecting our prudent risk management practices. Turning to business services, despite supply chain constraints on sourcing GPUs, revenue grew at a teens rate year-on-year in the third quarter, benefiting from higher cloud services revenues and increased technology service fees generated from rising mini-shops e-commerce transaction volumes. Revenue from our cloud storage and data management products, namely cloud object storage, TC House, and VectorDB, grew notably year on year due to increased demand, including from leading automotive and internet companies. And for WeCom, we launched an AI summarization feature to generate project recaps and provide advice based on users' emails and conversations, enhancing project collaboration efficiency. And I'll now pass to John for the financial review.

speaker
John Lowe
Chief Financial Officer

Thank you, James. For the third quarter of 2025, total revenue was 192.9 billion RMB, up 15% year-on-year. Cross-profit was 108.8 billion RMB, up 22% year-on-year. Other gains were 0.5 billion RMB compared with other gains of 3 billion RMB in the same period last year, mainly due to lower subsidies and tax rebates, as well as provisions paid for some receivables during the quarter. Operating profit was 63.6 billion RMB, up 19% year-on-year. Interest income was 4.3 billion RMB, up 7% year-on-year, driven by growth in cash reserves. Finance costs were 3.8 billion RMB, up 6% year-on-year due to forex movements and high interest expenses. Share of profit of Associates and JV was 7.8 billion RMB, with 6 billion RMB in the same quarter last year. On a non-IFRS basis, share profit was 10.3 billion RMB, up from 8.5 billion RMB in the same quarter last year, driven by associate company-specific factors, including business growth and improved operational efficiency. Interest tax expense increased by 10% year-on-year to 9.8 billion RMB, mainly driven by operating profit growth. On non-IFRS basis, Diluted EPS was 7.575 RMB, up 19% year-on-year, outpacing non-IVRS net growth due to reduced share count after our share buybacks. Our weighted average number of shares, which we used for calculating quarterly diluted EPS, decreased by 1% year-on-year. On non-IVRS financial figures, operating profit was 72.6 billion RMB, up 18% year-on-year. Net profit attributable to equity holders was 17.6 billion RMB, up 18% year-on-year. Moving on to gross margin. Overall gross margin was 56%, up 3% year-on-year. By segment, vast gross margin was 61%, up 4% year-on-year, mainly driven by crypto contributions from certain internally developed high-margin games. Marketing services gross margin was 57%, up 4.0% year-on-year due to higher contributions from high-margin revenue streams, including video accounts and wasting search. FinTech and business services gross margin was 50%, up 2.0% year-on-year due to improved revenue mix within FinTech services. On third quarter operating expenses, selling and marketing expenses were 11.5 billion RMB, up 22% year-on-year, reflecting increased promotional efforts to support the growth of our AI-native applications and games. R&D expenses rose by 28% year-on-year to 22.8 billion RMB, primarily due to higher staff costs and increased infrastructure investment to support our AI initiatives. G&A excluding R&D expenses increased by 2% year-on-year to 11.4 billion RMB. At quarter-end, we had approximately 115,000 employees, up 6% year-on-year, or 3% Q&Q, primarily reflecting headcount additions for both games and our technology platform, including AI-related headcount. Our first quarter non-iVirus operating margin was 38%, up 1 percentage point year-on-year. Operating CapEx was 12 billion RMB, down 18% year-on-year, primarily due to supply chain changes. Non-operating CapEx was 1 billion RMB, down 59% year-on-year, reflecting higher base last year, related to construction. Free cash flow was 58.5 billion RMB, largely stable year-on-year, as operating cash flow growth was offset by high-capacity payment. On a quarter-and-quarter basis, free cash flow was up 36% due to high gains across receipts. Net cash position was 102.8 billion RMB up. 37% Q1Q or 27.8% 27.8 billion RMB, mainly driven by free cash flow generation, partially offset by share repurchase as well. 19.2 billion RMB. Thank you.

speaker
Wendy Huang
Tencent IR Team

Thank you, John. We are now opening the floor for questions. If you are dialing in by phone, please press 5 to raise a question and then press 6 to unmute yourself. If you are accessing from the Tencent meeting or Vue meeting application, please click the raise hand button at the bottom. We will take one main question and up to one follow-up question each time. The first question comes from from .

speaker
Vue

Good evening, management. Thanks for taking my question and congrats on the strong results. My first question is about your gaming business. Your international gaming business growth rate has been accelerating for multiple quarters. So just want to know what have you done right to achieve such good results? And how should we think about the growth trend going forward? Besides, could you share more thoughts on your international gaming strategy? For example, will you continue investing in high-quality overseas game studios or bring more self-developed games to global markets? And my second quick question is about your CapEx. And this quarter, CapEx was around RMB 13 billion, but the cash payment for CapEx was RMB 20 billion. So how should we interpret the difference between these two figures? And is there any new update to your full-year CapEx guidance? Thank you.

speaker
James Mitchell
Chief Strategy Officer

Great. Why don't I start with the questions around games and the growth rate of the international game business, the strategy for the international game business? So the growth rate that we reported for the quarter for the international game business is substantially faster than the underlying trend line, and that's because during the quarter we had the benefit of consolidation of newly acquired or recently acquired game studios, as well as the benefit of the up from revenue recognition on copy sales for the game Dying Light the Beast. So going forward and looking into the fourth quarter, you should expect the growth rate for the international game segment subsegment to decelerate closer to the underlying trend line. In terms of the strategy for our international game business, you know, yes, the drivers that you mentioned will continue seeking to acquire players. Game studios will continue seeking to partner with overseas game studios and will continue seeking to bring more games that are made in China to a global audience as well.

speaker
John Lowe
Chief Financial Officer

In terms of cutbacks, the difference reflects timing gap between accrual of server-related expenditure and cash payment, which can cause temporary mismatches between the two. In particular, the credit period for us to pay server suppliers is usually 60 days. In terms of the CapEx for 2025, to share with you, in 2024, our total CapEx grew by 221% year-on-year and was about 12% of the revenue. Previously, for 2025, we guided total CapEx as a percentage of revenue to be at low teens for 2021. And the 2025 CapEx will be lower to our previous guided range, but the amount will be higher than that of 2024. Thank you.

speaker
Wendy Huang
Tencent IR Team

We will take the next question from Alicia Yap from CIF Group.

speaker
Alicia Yap
Analyst, CIF Group

Hi. Can you hear me okay?

speaker
James Mitchell
Chief Strategy Officer

Yes.

speaker
Alicia Yap
Analyst, CIF Group

Okay. Hi. Good evening. Thanks for taking my questions, and also congrats on the solid results. First question, can management elaborate about your comment on the upgrading Hunyuan team and also the Hunyuan infrastructure? What should we be expecting to see from the upgraded version? And then does management have any updated view on how Yuanbao might complement the AI capabilities that you have embedded into the Waze ecosystem the past few months? And then second question is on your advertising or marketing service revenue. So does that automated ad campaign solution, the AIM+, better serve the smaller advertiser? Should we expect a solution to drive broader adoption rate for advertiser and drive higher ROI spending that support potentially accelerations of the ad revenue growth in the coming quarters? Thank you.

speaker
Martin Lau
President

Yes. In terms of the Huanyuan team and the Huanyuan architecture, We are actually hiring more top-notch talent, especially in the research area, in order to complement our existing strong engineering team. And, you know, they are complementary to each other. And we have also been improving the Hunyuan overall architecture across China. different dimensions, such as improving the hardware and software infrastructure in order to support better data preparation, to support better pre-training of the model, as well as to support reinforced learning across different knowledge domains at scale. So, you know, these are the improvements that we are making more specifically on the Hunyuan team as well as the Hunyuan architecture. Now, in terms of... How Yuan Bao and Wei Xin complement each other, I would point to the fact that Wei Xin has actually introduced a number of AI features based on Yuan Bao's capability. For example, in the prepared comments, we actually talk about the add to Yuan Bao feature in video accounts and official accounts comment box. which allows users to ask Rambow to summarize the content so that they can actually have very quick reference. And it actually encourages a lot of interesting additional follow-up questions and follow-up comments based on the summary of what Rambow provided. And we also enriched the Tencent news feed in Weixian with Rambow generated content and allowed a lot of users to use that as a way to explore Rambow. more news content, related news content, as well as ask questions on the news content. And we're actually adding more and planning to add more functionalities of Yuan Bao into Weixian. So those functionalities actually One, serve the Weixin users better, and two, actually help Yuanbao to gain a larger audience, and more and more of these audiences find Yuanbao's capability through Weixin and eventually become a Yuanbao app user. So that's sort of complementary to each other.

speaker
James Mitchell
Chief Strategy Officer

And, Alicia, in terms of the AIM Plus automated ad campaign solution, we believe the automated ad campaign solution benefits all advertisers who deploy it by enabling them to automatically reach inventories as well as user profiles that are more performant than the inventories and user profiles they were manually targeting. You're right to say that small and medium-sized businesses are the first or the most eager to adopt this kind of product because they have the least legacy process to replace, and that's what we're experiencing right now. But we're also seeing bigger advertisers adopting AIM Plus, too. That parallels the experience of Meta's Advantage Plus automated ad solution overseas. Thank you.

speaker
Wendy Huang
Tencent IR Team

Alicia, we will take the next question from Gary from Morgan Stanley.

speaker
Gary
Analyst, Morgan Stanley

Hi. Thank you, management, for the opportunity to ask questions. My first question is a follow-up on Yuanbao and Weixin. It appears that both the Yuanbao adoptions and also NGEN tech AI function on Weixin hinder on foundation model capabilities. but yet CapEx spending remains low according to the latest comment. So is there a risk that, you know, the company is not aggressive enough such that the potential, you know, AI application market could be lost to other companies who have either, you know, better model capabilities or more aggressive CapEx spending? And my follow-up question is regarding some of the expense items, selling and marketing and R&D. So when should we expect some of the internal AI adoption to benefit on cost efficiency in order to offset some of the, you know, investment that we have talked about on Yuanbao and game advertising? Thank you.

speaker
Martin Lau
President

In terms of Yuanbao adoption, and also the CapEx spending at this point in time. We actually believe that there's no insufficiency of GPUs for us at this moment. All our GPUs are actually sufficient for our internal use, and there is some limiting factor for external cloud revenue. Now, in terms of the Yuanbao capability and Huan Yuan model capability, as I talk about to Alicia's questions, we are actually making a lot of improvements in terms of our team, in terms of our talent recruitment, and in terms of our Huan Yuan infrastructure and the overall process of development. of the huanyuan research and uh i would say we're actually happy with the progress we have made already and uh you know if you wait a little bit for our next model you can see meaningful um improvement in terms of the huanyuan capability and uh i believe you know with the new improvements that we have been making we'll continue to pick up pace on um the huanyuan capability And at this point in time, we actually do not believe that there is a decisive better model in China, as everybody is actually locked in a pretty close race, and different models may be better in different use cases as well. So we don't believe we are really – behind and, you know, as we continue to improve our Huan Yuan capability. And we actually have been also seeing quite a good ramp in terms of Yuan Bao engagement. So, you know, I think, you know, you see both the model capability as well as, you know, our AI products keep on improving. Now, in terms of the expenses, I think at This point in time, the G&A expense, you know, especially the R&D is actually, you know, some of that is related to our AI investment. So, you know, there's a natural ramp up because, you know, we invest more in AI. And if you look at the benefits of AI. At this stage, a lot of the efficiency gains are more on the revenue side and the gross profit side. So you see pretty good growth in those items. But in terms of the cost item, I would say we have already done pretty big organization optimization a few years back. And the organization that we have is actually an efficient organization. And AI adoption actually allows our team to do more as well as instead of to reduce cost, which I think some other companies you are probably comparing with.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the next question from Alex Yao from JP Morgan.

speaker
Alex Yao
Analyst, JP Morgan

Thank you, Benjamin, for taking my question. Congrats on a very strong quarter, and also thank you for playing very smooth and relaxing music before the call. I will ensure I watch this TV drama after the earnings season. So two questions from my side. First one, you mentioned that Tencent is developing agentic AI capabilities within Weixin in a prepared remark. Can you share your thoughts about how agentic AI creates value to consumers in Weixin? I'm particularly interested in your thoughts around agentic commerce. Second one is on CapEx. Did I hear John right? The CapEx for 2025 will be lower than the previous guidance, but higher than the 2024 actual CapEx spending, if I get that right. Does it reflect a change of AI chip availability or a change of AI investment strategy or a change of your expectation of a future token consumption? Thank you.

speaker
Martin Lau
President

Yeah, on your second question, the answer is you heard it right. It's not a reflection of our change in AI strategy. It's not a change in terms of expectation of future token consumption. It is indeed a change in terms of the AI chip availability. Now, in terms of the agentic AI capabilities, right, you know, I think the blue sky scenario is that, you know, eventually Weixin will come up with a an AI agent that actually can help the user to essentially do a lot of tasks within AI, within Weixian, you know, leveraging AI, right? You know, because Because if you look at the ecosystem of Weixin, it has a very strong communications and social ecosystem, and it has a lot of data that allows the agent to understand about the user's needs as well as the intentions and interests. It has a very strong content ecosystem in the form of official accounts, and video accounts. It has, you know, mini program ecosystem, which essentially includes most of the use cases on Internet. It has a commerce ecosystem, which allows people to buy stuff, and the payment ecosystem, which actually allows people to pay for it almost immediately. So that is, you know, almost, you know, ideal assistant for users and, you know, understands about the user's needs and can actually perform all the tasks within the ecosystem. So that's the blue sky scenario. Now, I think, you know, how do we get there? At this point in time, it's actually very early stage in terms of development. Weixin is doing a number of things in parallel. For example, it's introducing Rambow capabilities into Weixin so that we can test out a lot of the AI features on a standalone basis within Weixin. It's also enhancing search with AI so that We can serve the user's search and information collecting as well as analysis needs more efficiently. We are also starting to work on vertical agentic capabilities, and that's something that we're working on. We have not launched these yet, but then very likely we'll be sort of working on functionality one by one But eventually, you know, we can actually sort of, you know, integrate all these agentic capabilities as well as the AI features so that we can actually create this blue sky scenario of wage and agent. I think in terms of agentic commerce, right, I think, you know, there's the agent side and there's the commerce side. You know, the commerce, we're actually making very good progress in terms of building up our e-commerce ecosystem and the mini shop is actually growing very nicely in terms of GMB. Over time, as it continues to grow and as we work on the vertical agents, at some point in time, we will have agentic e-commerce as well. But that's a bit later in the process.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the next question from William Packer from . William, your line is open.

speaker
William Packer
Analyst

Hi, management, and congrats on the strong quarter, and thanks for taking my questions. Firstly, Bloomberg have reported today that you've come to terms regarding a 15% commission with Apple within the WeChat ecosystem, below their usual 30%. While you'd probably prefer not to talk about the specifics in the press article, could you help us think through the implications of your improving relationship with Apple and the impact on your business, particularly in minigames and domestic video games? And then secondly, as follow-up, Q3 was another very good course for marketing services with revenue growth accelerating. Could you help frame the growth outlook in the shorter term and for 2026 and any new structural or cyclical factors to consider?

speaker
Martin Lau
President

Thank you. You know, Apple right now, what I could say is that, number one, we have a very good relationship with Apple, and we have sort of collaborated on a lot of different areas. And we have been in discussion with Apple to make the minigame ecosystem more vibrant. And, you know, we, you know, constructive with the progress that we've made so far. And I think, you know, at some point in time, there may be, you know, an official announcement. And I think, you know, everybody should wait for that.

speaker
James Mitchell
Chief Strategy Officer

And in terms of the advertising growth outlook, you know, we think that it's largely a continuation of current trends. Overall, China consumer spending is – subdued but gently improving, which is a gentle tailwind for advertising spending on the demand side. And then in terms of the supply that we provide, we'll continue deploying more AI capabilities, including the AIM Plus program, automated ad campaign program that I referred to earlier. Thank you.

speaker
Wendy Huang
Tencent IR Team

We will take the next question from Charlene Liu from CCC.

speaker
Charlene Liu

Thank you very much for the opportunity. I think a quick one on R&D spending, especially as a percentage of revenue, how do we expect that to trend in the near and medium term? And then separately, we've seen really good GPM optimization at the segmental level. How should we think about over-impact to OPM, taking into consideration potential uptake in AI investments, depreciation costs and whatnot? Yeah, so those two. We wanted to kind of see how that margined net impact would sort of play out in the medium term. Thank you so much.

speaker
James Mitchell
Chief Strategy Officer

But why don't I take the gross profit margin question? And, you know, first of all, to clarify, while the gross margins of our various segments have been trending upward over time, you know, that's not purely or even primarily due to sort of optimisation. efforts per se. There are some subsegments such as cloud where we have taken a number of measures to optimize profitability, and that has flowed through into higher gross margins in the last two years. But for most of our segments, the improvement in gross margins is more a function of the positive mixed shift toward higher quality revenue streams that we've talked about number of times in recent quarters. In terms of the dynamic between gross profit margin and operating profit margin, I would not put too much weight on that quarter to quarter because there are costs which at an early stage in a product's development cycle, we would expense under R&D and therefore come below the gross profit line. But then as we actually make the product more widely available, commercialize the product, we would move the costs from R&D expense into cost of service and therefore above the gross profit line. So I would probably focus more on revenue growth, operating profit growth, without getting too fixated on gross profit margin versus operating profit margin.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the next question from Kenneth Paul from UBS. Kenneth, your line is open. You need to unmute yourself.

speaker
Kenneth Paul
Analyst, UBS

Hello.

speaker
Wendy Huang
Tencent IR Team

Hello, we can hear you now. Go ahead. Okay.

speaker
Kenneth Paul
Analyst, UBS

Hey, congrats on a strong result, and thanks, management, for taking my questions. I have a question about the investment strategy. Given the strong equity market performance year-to-date globally, could management share some thoughts on our investment portfolio and strategy and direction? So basically, how should we deploy or recycle our capital? Thank you.

speaker
James Mitchell
Chief Strategy Officer

Hello Kenneth. So as you point out, markets have been quite buoyant, both in terms of price and in terms of And so we've been taking advantage of that buoyancy to more actively recycle our portfolio, primarily via some on-market sales of our investment holdings. We've also been new investing in some emerging growth opportunities as well as our normal sort of focus areas such as games and digital content. But overall, year-to-date divestments have exceeded investments by over a billion dollars. And we've been actively investing in some interesting AI startups, particularly in China, where we can see a sort of new wave of value creation ahead.

speaker
Kenneth Paul
Analyst, UBS

Thank you very much, James.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the next question from Ronald Kwong from Goldman Sachs. Ronald, your line is open. You can unmute yourself. Ronald Kwong from Goldman Sachs. Maybe we go to the next question, if Ronald is not online. So we will take the next question from Robin Drew from Bernstein.

speaker
Robin Drew
Analyst, Bernstein

Thank you. Hi, management. Thanks for taking my questions. I guess two questions on gaming, please. One is, you know, if we look at the shooter genre, there seems to be a bit of a changing of guard with Battlefield, Delta Force, you know, Arc Raiders now doing quite well. I would be curious your thoughts on what you think is happening at the genre level, and for Delta Force specifically, what it would take, what's being planned to get the game from number three closer to the top two games. Is it realistic to expect that that happens at some point or not? And, you know, I guess to follow up on an earlier question, on the minigames developments, I'd be curious if you could try and dimension some of the relative contributions of in-app advertising versus in-app purchases on Android right now and whether we think that this discussion going on with Apple is primarily on minigames, as has been reported, or is there a broader discussion going on about or could potentially go on about the broader games business as a whole? Thank you.

speaker
James Mitchell
Chief Strategy Officer

Hi, Robin. So in terms of what's happening with first-person action games, then outside China, as you say, there may be a changing of the guard. Within China, I think that Delta Force has obviously been performing gratifyingly well, but Valorant has had an exceptionally strong year. And then, you know, Peacekeeper Elite, Arena Breakout, Crossfire Mobile, pretty much all of our first-person action games have actually been in a growing DAU or growing monetization or mostly both during 2025 year to date. So, you know, to me, that's not really a changing of the guard. It's more an expansion of the royal guard, if you will, which I think speaks to the fact that, First-person action games are the leading game genre in the rest of the world. They're not yet the leading game genre in China, but with Delta Force and Valorant and Peacekeeper Elite and the rest, we're seeking to bring them to the position that they should enjoy. In terms of growing Delta Force further, Then, you know, we're really embracing platformization with our biggest games. And, you know, Delta Force Unusually is sort of built from day one to support platformization in terms of, you know, its modularity. You know, with more platformization, we can also support more new modes. And then, you know, one of the new modes that has done very well in Peacekeeper Elite and in PUBG Mobile and, you know, over time will seek to nurture in Delta Force Unusually is user-generated content. And then we'll continue to add player versus environment content. We'll continue to strengthen the streamer ecosystem and generally apply the experiences that we've accumulated over 17 years of launching 40 first-person action games in China to Delta Force. And then on your second question, the stories report – The stories refer to mini-games, not to app-based games. And at this point, the majority of the mini-game revenue is in-app purchase rather than in-app advertising, so it would theoretically benefit. Thank you.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the next question from Thomas Trump from Jefferies.

speaker
Thomas Trump
Analyst, Jefferies

Hi, good evening. Thanks, management, for taking my question and congratulations on a very strong set of results. My question is on the FBS side. Given that we are emphasizing more on the consumer loan side, I just want to get some color with regard to the macro aspect. environment, is this a factor that we need to take into consideration about our consumer loan revenue growth? And if we look into our crowd revenue, how should we think about the growth rate going forward? Should we take into account the cut-back spending, or should we expect the growth may decelerate because of less cut-backs? Thank you.

speaker
Martin Lau
President

So in terms of the FBS, particularly with respect to FinTech, I think if you look at the FinTech, there are three major businesses within FinTech. One is our payment business. The second one is wealth management. The third one is loans. And in terms of Macro environment. Macro environment sort of has the biggest bearing on the payment business. Payment business is already very big. It tracks pretty closely with consumption growth in China. And, you know, there was a time in which the consumption growth was actually in more challenging state. I think, you know, over time it's, you know, gradually improving. And what we see is in China, the consumption growth has been slow, and it's mainly due to the fact that a lot of consumers ramp up their savings during a period in which they're their balance sheet was actually sort of dragged down by the decline in property prices. So unlike a lot of the other economic downtrends around the world, which are driven by excessive credit and a lot of people sort of go bankrupt in China, it's just sort of people have resources, but then they decide to save more instead of spending more. So that's why we think there is actually potential for consumption to grow if people start to feel that they are secure now with their additional savings. And at the same time, if property prices stop declining, I think people will probably begin to spend more. I think this year we have seen stock prices have been pretty strong, and that adds to the household savings. balance sheet, and that is slightly a positive factor. And at the same time, if you look at consumer loans, right, because people are not stretched from a balance sheet perspective, they're just sort of saving more. It's not actually sort of affecting consumer loans delinquency that much. And, by the way, we have been sort of, you know, very self-constraint in terms of extending loans, in terms of loan amount, and also because of the data that we have. Our underwriting is actually very conservative, very data-driven, and our delinquency is among the industry leading. So that's essentially on the fintech side. In terms of cloud business, I think we have been increasing our revenue finally this year. In the past few years, our revenue has not grown that much, but our gross profit has grown very significantly. And this year, we're growing both the revenue as well as the gross profit, and the business is actually sort of profitable. One constraint of cloud business growth is availability of AI chips, because when AI chips are actually in short supply, we actually prioritize internal use as opposed to renting it out externally. And The other way to say is if there is not an AI chip supply constraint, then our cloud revenue should be growing more quickly.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the next question from John Choi from Daiwa.

speaker
John Choi
Analyst, Daiwa

thanks for taking my question um i just want to quickly follow up on the um advertising business i think you know another strong quarter i just said but i think last quarter um management mentioned that you know it was more due to ai um you know um implementation but for this quarter can you kind of elaborate a bit more how um you know impact from ai and how that has reshaped the overall conversion and pricing for our ad business um so if you take that out organically um what could have what kind of growth could it be seen And also, just on the... Quickly, a quick follow-up on the payment side. I think, you know, Martin, you just mentioned that, you know, the overall household spending, you know, has a high relation. But you also, I think, mentioned the retail and transportation category has done well on the volume growth, especially on the grassroots side. Have you noticed any trends that we are seeing on industry-specific levels in terms of the transactions or the, you know, transaction size that, you know, gives us more confidence that, you know, over the past couple of quarters to see the improvement trend? Thank you.

speaker
James Mitchell
Chief Strategy Officer

Why didn't I take those? So in terms of the advertising revenue, roughly half of the growth, or about 10 points, was due to higher eCPM, which would contribute primarily to AI-supported ad tech, as well as to closed-loop benefits. And then the other half was due to increased impression volume, which reflects increased user engagement and increased ad load. In terms of the... commercial payment volume trends, then, you know, there is a measured improvement. As Martin spoke to, it's, you know, positive that China consumers have accumulated substantial savings, above-trend savings in recent years, so they may be less worried by property price fluctuations and more receptive to the stock market performing well than would otherwise be the case, given this substantial pent-up spending power. And we have seen that the online payment volume has continued to grow quite steadily through the weaker periods and now through this more stable period. But the offline payment volume, which had been very suppressed and under pressure for a period of time, has also started to recover. So while online payment volume is growing faster than offline payment volume, the gap has been narrowing as offline payment volume has improved in categories, including transportation and retail, which I suppose reflects people going out and about more often. Thank you.

speaker
Martin Lau
President

But I have to stress, such improvement is still pretty nascent. So we actually need to see it for a few more months in order to sort of, you know, have more confidence in saying this is a trend.

speaker
Wendy Huang
Tencent IR Team

Thank you. We will take the last question from Leonard Kwong from Goldman Sachs.

speaker
Leonard Kwong
Analyst, Goldman Sachs

Thank you. Sorry for the technical. So I have a question on advertising. Just following on, I want to hear how the AI Marketing Plus product, any early data points on the performance and ROI for merchants on that? and I also see you mentioned mini shops in one of the very early bullets in the results. So could you quantify the potential of that ad potential that I'm particularly looking for, for the increasingly vibrant mini shop transaction ecosystem, the ad potential there? And then my second question, just want to ask about the – analogy from our Weixin and QQ, because we have seen Facebook and Instagram kind of serving different cohorts within the company, and we have been serving those with Weixin and QQ as well. Any parallels and differences how we see Weixin as our key product, but also our potentials for two different products serving cohorts within domestic China? Just an open-ended question. Thank you.

speaker
James Mitchell
Chief Strategy Officer

Why don't I start with the question around AIM+. So when you introduce this automated ad campaign system, the biggest sort of leap for the advertisers is allowing us as the platform operator to actually manage the bidding process on their behalf. And, of course, there's a degree of internal conservatism within the bigger advertisers as to whether to entrust the platform to manage the price or not. And typically the larger advertisers will run the automated and the manual processes in parallel for a period of time and compare the ROI to verify whether the automated process is delivering more performance or not. And, you know, we've turned on that automated bidding tool relatively recently. But, you know, the early results are positive. Those advertisers who are adopting the automated solution are enjoying superior returns. And, therefore, the percentage of our advertisers and the percentage of our advertising spending that is going through AIM Plus is higher. are steadily increasing. And in terms of the mini shops, then I think you can benchmark, you know, the advertising to GMV ratios of the incumbent e-commerce marketplaces in China across to the, you know, GMV for mini shops, which is growing very quickly. And, you know, that will give you a sense of the advertising revenue potential from the mini shop operators. So that's on the advertising question.

speaker
Martin Lau
President

Yeah, in terms of Weishen and QQ, you know, and then sort of analogy for the rest of the world, for example, sort of, you know, Facebook and Instagram, I think it's a very interesting question. And I think, you know, there's some fundamental differences, right, you know, in the sense that, number one, if you look at Instagram and Facebook, they are primarily – social networks, right? And if you look at WeChat and QQ, they are both communication network and social network. So if you have social network and it's sort of content-based, then it's actually easier for you to have different groups of people dialing in and reading different content versus communication, then the network effect of communication platform is actually sort of stronger. And the other thing is that China is much more mobile-oriented versus I think for the rest of the world, there are still a lot of people who are using PC. And if you're PC, then Facebook seems to be having more PC users. And I think thirdly is... you know, if you compare Facebook and Instagram, right, Facebook tends to sort of, you know, keep the more mature users and Instagram sort of, you know, more younger people. But, you know, in China, it's actually different between Weixin and QQ, right? You know, the QQ users are primarily sort of, you know, younger in nature. So I think there is some fundamental differences, but at the same time, Wei Shen and QQ are serving different user groups and different use cases. A lot of the younger people also have Wei Shen, but then they use QQs that they would not be seeing their parents and their teachers, and some younger people would not be seeing their colleagues. So I think going forward, when we continue to evolve QQ as a product, then we should actually latch on to these features and these user needs and make it more fun, make it very differentiated from Weixin. Weixin probably served you know, all purpose, whereas sort of, you know, QQ will serve the younger people, more active people, and we should sort of, you know, try to provide a lot of functionalities. You can meet new people. You can sort of, you know, serve more of your interest-based groups. And I think, you know, that's the way we are going to be differentiating QQ and WayShared and, you know, make sure that, you know, they serve our users in different use cases and scenarios. Thanks.

speaker
Wendy Huang
Tencent IR Team

Thank you. We are now ending the webinar. Thank you all for joining our results webinar today. If you wish to check out our press release and other financial information, please visit the IR section of our company website at www.tencent.com. The replay of this webinar will also soon be available. Thank you and see you next quarter.

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