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Q32025

11/5/2025

speaker
Peter Puseløge
Investor Relations

Good afternoon and welcome to our conference call following the release of our Q3 interim management statement, which was sent out after market close yesterday evening. For today, we plan for the usual structure of the call. We'll start with the presentation and then we'll proceed with Q&A. On a practical note, the presentation we'll be showing should now be on our website for you to find, and we plan for the call to last no more than one hour in total, including the Q&A session. In the room here at our head offices, we have our president and CEO, Søren Nielsen, our CFO, René Schneider, and the IR team with Gustav Høgh and myself, Peter Puseløge. That is it for the practical stuff. Over to you, Søren, for the presentation.

speaker
Søren Nielsen
President and CEO

Thank you very much, Peter, and welcome, everybody. Well, let's go straight to it. The agenda for today is business highlights and key financial takeaways, a little bit of a color and flavor and update to each of the three business areas, outlook for 2025, and then let's quickly get to the Q&A session. Business highlight for Q3. is a performance all in the lower end of our expectations driven by hearing aids, which due to a remaining softer than normal general market and a sequential slowdown in U.S. due to mixed effects have seen a weaker ASP or you could say in the scenarios with a weaker ASP. We have, however, in the hearing aid business seen global market share gains and a good momentum in the business. So to the softer side, organic growth in the hearing aid business is purely driven by unfavorable geography mix and a still overall soft hearing aid market. Hearing care have delivered solid growth above the general market growth rate. The performance is broad-based, despite also having strong comparison figures from last year. The diagnostic business continues to be impacted by a general weak market, especially in the U.S., resulting in lower investments in equipment, the market, the general market. appetite on investments and expansions etc. has put less incentive to do investments right now. We still see a good order book and still see orders coming in, so it's more a reflection of a postponement. In October, after the quarter, but still important to mention, we launched Olicon Seal at the German Congress. We have also announced the signing of the agreement to divest Olicon Medical, found the new future owner, and we expect the closing of this part. to take place no later than the end of the first quarter, 26, and with that knowing the final route to a full departure from the implant business area. Key financial takeaways from Q3, group organic growth of 3%, which is an improvement from the first half. It is fueled by improvements in both hearing aids and hearing care, so positive. However, as already stated, we see gross margin decline coming from the negative ASP effect in hearing aids and a continued increased share of rechargeable devices. Diagnostic also saw a drag on the gross margin. So a pure translation from the lower ASP into gross margin. Our OPEX saw modest organic growth compared to last year, fully in line with expectations. Of course, acquisition contributes to further growth and we remain very focused on managing cost carefully given the uncertain market. EBIT was in the lower end of our expectations, however, still within, driven by the gross margin contraction. Foreign exchange rate also had a negative effect in Q3, but in line with expected and already disclosed. the group continues to generate very solid cash flow particularly as partially supported by working capital development and a strong focus on that of course the outlook for for the year 2025 maintained the one to three percent organic revenue growth and 3.9 to 4. 3 billion DKK, however, likely to be in the lower end of the range. As announced previously, share buybacks were stopped in June due to the announced acquisition of Kind, yet not closed. We have bought back shares worth of 582 million in the year and will not buy further. Business area highlights review. Hearing aid market in total has grown to our best estimates and having statistics for two thirds around 3%, which is more or less in line with expectations. However, a slight uptake in Europe, a sequential slowdown in U.S. commercial from 4% to 2%. which is not as expected. And VA, on the other hand, growing. It seems like some funds for for restaffing have been released, which have made it pick up. Rest of the world, 4%. So we are still below the normal 4% to 6%. However, I think it's worth to highlight 3% is still a growing hearing aid market. And our fight is then, of course, for share in that market. Growth in Europe is primarily driven by strong performance in France, which continued to show strong growth, however, primarily in the free-to-client category. In the UK, growth was driven by the private market and partly offset by slightly negative growth in the National Health Service. In Germany, growth accelerated sequentially following a slow Q2. It is worth saying that Europe without France would more be in the 2% category level. So underlying Europe is also, I would say, quite below normal. And that is, of course, also affecting our business. North America saw positive Q3 growth that announced, driven by a certain rebound in VA after a very long period, very low growth. So at some stage, again, would also have to work into the backlog, but still below normal levels. And again, U.S. commercial slowed down from Q2, while growth accelerated a bit in Canada. The rest of the world delivered growth. It was primarily driven by solid growth in Japan. Australia and China delivered flattish to slightly negative growth, while we estimate that several of the emerging markets delivered good growth. We still estimate the ASP to be flat to slightly negative due to geography and channel mix changes. of course not the least the unfavorable development between Europe and North America. Hearing aids in Q3, organic growth improved from Q2 and continues to, however, continues to be impacted by the softness in the global hearing aid market. Unit growth was positive and above the estimated 3% market unit growth. So, we have taken share in third quarter. And, however, in several countries, not just single countries. call-outs. Our ASP was negative due to geography and some channel mix changes. And in Europe, growth was, of course, fueled by France. And we have also positive growth in UK private market and a flattish growth year over year in Germany. I would say in Germany, important to highlight a good, strong sequential growth after some pushback after the announced acquisition of Kind. Things seem to normalize. Strong performance in Canada. U.S. growth was positive due to VA and managed care, but year-over-year negatively impacted by the effect of additional suppliers to large U.S. retailers as spoken to previously. strong growth in Japan, slightly negative growth in China, and strong performance in Australia and Latin America. And again, not to talk in length about Odeconceal, just to highlight that we did introduce and present to the world a new, very novel and innovative product concept, Odeconceal, at the recent Congress in Germany. It is a new level of performance for in-ear hearing aids. It upholds our best and most advanced AI-driven signal processing, full connectivity, rechargeability in a so far unmet discrete design, I would say for most invisible design. And it got very good reception and feedback. And I'm sure this is even that we cannot make a very fast, broad global rollout, definitely bring more attention to our business and enable a lot of good discussions with customers about business in general. It is a new manufacturing process, totally new, and due to the ramp-up of that, it will be more gradual than normal. Then we will also see a more gradual commercial rollout, where we have selected a number of European markets to start here in the fourth quarter, but more broad-based global rollout will happen, I would say in particular during the first half of 26. Hearing care in Q3, solid performance in a continuous soft market. We generated 9% growth in local currency, of which four was organic. So very good. And it's broad-based. Of course, also here, France do above average, and also Poland. But we also have several medium-sized European markets doing well and delivering solid organic growth. In North America, we saw an improvement in performance in U.S. and a slightly negative development in Canada. We saw solid organic growth in Asia and Pacific, mainly driven by China and Australia, due to especially improved product mix, meaning more advanced solutions. Growth in Asia particularly offset by weak performance, or partly offset by weak performance in Japan. Diagnostic in the third quarter continues to face a headwind from soft market developments for instrumentation. Organic growth was slightly negative due to declines in key markets in Europe, but also part of the Pacific and other regions. We did see growth in the US, but not to the normal and expected level. and that's driven by macroeconomic uncertainty that leads to lower than normal investments in new equipment. We see good growth in our service and consumable business, but not enough to offset the negative growth on the instrument side. France continues to do well and grow. in the quarter, some negative growth in UK and Germany, but strong growth in several other European markets, slightly positive in US, good growth in Canada, and then positive organic growth in Asia and a number of other markets. Outlook There are very little changes to the fundamental assumptions. I will only highlight the changes to our expectation in the discontinued business. We still are in the process of getting out of both communication and implants. We, as I said, announced that we have made an agreement to sell to a new owner, the Oticon Medical business. But as part of that, we also have recognized a need to increase the in-year 2025 loss in the discontinued business. And this was already mentioned in the announcement. But this is why this has been updated. Other than that, no changes to tariff assumptions to exchange rate assumptions, etc., etc., no changes at all. And therefore, also on the outlook, relatively simple. The only change is that both organic growth And EBIT, as I mentioned earlier, we now expect that we will most likely be in the lower end of the range for both organic growth and EBIT. But other than that, no changes. And let's with that go to the Q&A session.

speaker
Operator
Conference Operator

Ladies and gentlemen, at this time, we'll begin the question and answer session. To ask a question, you may press star and then one using a touchtone telephone. To withdraw your questions, you may press star and two. If you are using a speakerphone, we do ask that you please pick up the handset prior to pressing the keys to ensure the best sound quality. Once again, that is star and then one to join the question queue. We'll pause momentarily to assemble the roster. And our first question comes from Zhang Wen from Citi. Please go ahead with your question.

speaker
Zhang Wen
Analyst, Citi

Hello, and thanks for taking my question. I hope you can hear me well. Two questions for me, please. The first thing is, on Autocon's deal, can you comment on the uptake of this product? And I appreciate that you said it's a birthday. Anything you can comment on how it has been trending against expectations? Maybe share anything with that. And my second question is on the rest of P&L. We've given questions on the growth margins. at least level year-on-year contractions. How do you envision getting to the lowest on the EBIT guidance from the first half on half, or what other instruments of cost control can be implemented in the second half to deliver on the EBIT guidance? Thank you.

speaker
Peter Puseløge
Investor Relations

Jan, your line is quite poor, at least on our end, but I think we got your first question on uptake of Oticon seal, and then you were asking a bit on the development through the P&L with the gross margin developments. So let's answer that, and then you can revert with... Extra questions.

speaker
Søren Nielsen
President and CEO

Yeah, and thank you very much. Well, we presented the Odecon seal on the OIA Congress. We, a few days later, made the official launch and released it after compliance to all quality systems and so on. So we are still very, very early days. We can sell what we can produce. That's why we have chosen to introduce in a selected number of countries. We have seen high interest and we can deliver to that interest. We do not yet have any fitting feedbacks or anything that can confirm our own assumption of good and poor results. So it is too early to say anything beyond that, except very good market interest. I think I will leave it to you, René, to comment a little bit on gross margin.

speaker
René Schneider
CFO

Yeah, so with the caveat that we didn't get the full question, the pushes and pulls of course are that as a direct consequence of the change to geography and channel mix on the hearing aid business side, we see the impact on the ASP and then subsequently on the gross margin. And therefore, this is why we explicitly guide for a gross margin that is below our general expectations of 76 to 77 percent. The exact, you can say, precision on how much lower it will be depends, of course, on also the development in the rest of the year and and geography mix channel changes there. Yeah, so I'll leave it at that. And please revert if there's further questions around that.

speaker
Zhang Wen
Analyst, Citi

Thanks, Ray. And sorry for the line. But how do you think about getting to the EBIT guidance with the pressure on growth margin? What kind of cost control can you do for the rest of the year?

speaker
René Schneider
CFO

So it's part of the equation, of course, that we do a cost control and you can say there are across all the items in the P&L various scenarios. And there's, of course, also a scenario where operating expenses in H2 would be lower than in H1. That's also a scenario that's there. But all things equal, our guidance is that it's likely to be flattish half year, over half year.

speaker
Søren Nielsen
President and CEO

The same with the gross margin, of course, again back to ASB, which is a very sensitive component in our business due to very different product mix in different channels and pricing. So I think it is much more the top line growth and the composition of that that determines where in the range we will end.

speaker
Operator
Conference Operator

Our next question comes from Niels Granholm-Leff from BNB Carnegie. Please go ahead with your question.

speaker
Niels Granholm-Leff
Analyst, BNB Carnegie

Thank you. First question on France. You're talking about double-digit growth. One of your peers, Amplifon, talked about 6%. Have you seen an inventory buildup in France? And second question on the U.S. commercial channel. In your view, what's the reason for the sluggish growth in the U.S. commercial trade? Is it lost purchasing power among end users, economics, geopolitical tensions? What's wrong there? Thank you.

speaker
Søren Nielsen
President and CEO

Yeah, thank you very much, Niels. Yes, I've also noted the slight difference in expressing. I think our competitors on the retail space maybe use another source. Could be reimbursement numbers, statistics from the dispenser side. We always report at wholesale level. So what is to sell into the channel? And these things sometimes have a delay. Yes, there can be stock building. There can be people that buy outside reimbursement schemes and other things. We see and have, you know, we are tracking well to the double digits. So I think it's more a reflection of different sources than it is of whether we are seeing a different world. on the u.s commercial i think that you know the u.s commercial is everything that's not va and we have seen of course one movement downwards consistently during the year that's been mostly in the managed care space so that's of course one drag they are less eligible and so on but there is also what i think we all know will have to contribute to consumer sentiment So people are a little more uncertain rather than actually financial impact that it is easy to postpone your first hearing aid. It is easy to use the one you have a little longer. And the reason for believing is that also back to Europe that without France is in 2%. We have several markets with significant reimbursement if not free to client and the effect is more or less the same. So we do attribute it to lack of consumer confidence.

speaker
Niels Granholm-Leff
Analyst, BNB Carnegie

So following up on that, so the patients who stay away, are those first-time buyers or are they the recurring customers?

speaker
Søren Nielsen
President and CEO

Yeah, I would say it's both because it is also, you know, the response to calling in patients for, you know, a check and a follow up and see new stuff. So it is in both sides. It is also the ability to attract new clients. But it's the exact split I cannot say because the one, you know, when one is dragging a bit, you push a bit harder on the other. But it is definitely from both sources. So both extension and postponement.

speaker
Operator
Conference Operator

Our next question comes from Julian Odor from Bank of America. Please go ahead with your question.

speaker
Julian Odor
Analyst, Bank of America

Thank you very much. Good afternoon, everyone. So, I have two, but I would like to ask the first one alone first. So, I know the question has been asked many times. Let me just lecture again. Looking at the global hearing aids market in volume, I think we clearly see some slowdown versus the historical 46% level for quite some time now. Looking at some surveys out, we see that penetration may have slowed or even go backwards in some key markets. while it gets to a pretty high level in many countries, which could suggest less upside than in the past. Going forward, we have managed care, as you said, moving backwards on benefits, maybe new options for the patient with their hearing aid glasses. So my question is, what do you expect for penetration going forward? And another way of Maybe asking the question is whether you could consider revising down the mid-term growth outlook for the hearing aids market. And just for the record, this is just the main question we probably all receive from investors right now. So, that's why I'm pushing on this.

speaker
Søren Nielsen
President and CEO

Thanks. It's fine, Julian, and I fully understand. No, I don't see any fundamental changes. The 4 to 6 is a range because it goes up and down year over year. There is, for isolated markets, nothing more powerful to penetration than reimbursement. We have just seen a brilliant example of that in France. So, of course, you would... technically see that if there is less support for managed care in U.S., you will see penetration go down a bit in U.S. But at a global level, nothing changed. The assumed willingness to pay, the assumed threshold for when you think your hearing loss is big enough to get started, the main tailwind we have over time is extended life expectancy which is what drive up the pool and again once you have started with hearing aids you're very unlikely not to continue and that also of course you could say protects the penetration so no to make a long story short no we don't have any changes to our expected mid to long term and most of the It would say additional new products around are all focused on trying to expand penetration for mild hearing loss. So that's, of course, a joker in it. Will it work or will it not? I don't see it as cannibalizing the existing market. So if anything, it will add to it and therefore enough up and downs to continue to believe in a four to six percent range. It is a little more than the the prevalence and a little more than the simple number of people that have turned 65 or even 70. And therefore, there is in this assumption a continuous small uplift to penetration, which is typically driven by increased reimbursement over time, which does happen around the world.

speaker
Julian Odor
Analyst, Bank of America

Perfect. Thanks a lot, Simon. My second question is about 2026. I know it's still a little bit early to talk precisely about next year, but can you maybe talk about the key impact for next year? I'm looking at consensus. It has 5% to 6% organic growth, more than 100 basis points of margin improvement. The question is more, does this scenario need a normalized market growth for you to achieve it? Or maybe with new product share gains, is it realistic for you to get to these points?

speaker
Søren Nielsen
President and CEO

Maybe I can start a bit and Rene can supplement, but thank you. No, we don't want to make this call a guidance for 26, that's for sure. But there is, of course, again, as always, a long list of things that works for us and against us. Market growth is, of course, a key one. What is the market growth going to be? And I don't think any of us have a crystal ball to predict that exactly. We don't expect an immediate change. But of course, over time, hope and anticipate we will get back to a more normalized growth rate. than it is market share gains in the wholesale space. And definitely, I would consider 26 a good year compared to the year we've just been in with a sea launch coming out most market and also continued innovation. We have Kint coming in on top, which will also give scale and market share gains to the business. And with that, several improvements on leverage and gross margin, etc. So many good things. There's also currencies the other way and, of course, continued investment in the business. So there are many line items and things that end up determining the year. I don't know. Rene, if you have anything to add to that.

speaker
René Schneider
CFO

It would be a repetition. So what are the moving parts to think about? Well, it's the market assumption. And of course, short term, we don't have a strong line of sight to improvement in the beginning of the year, at least. But apart from that, it is, you can say, anybody's guess. Likely, you would have still a continued tailwind in France to some extent, since there is some distribution of the reform that will also take place next year. Søren mentioned SEAL and I would also say other innovation we will continuously launch. That's what we invest in. We will see a contribution from Kind, the acquisition there, which we are very excited about continuously. FX, of course, when we go into next year, will be a headwind. And lastly, of course, in a much smaller scale, tariffs and diagnostics, you'll have a full year effect of that. So that's some of the moving parts. And of course, we will get back to it when we talk about formally 26 next year.

speaker
Julian Odor
Analyst, Bank of America

This is super helpful. You mentioned, I mean, can we be sure that there is no contribution into the 25 guidance? That's all for 26, right?

speaker
René Schneider
CFO

It's for 26, exactly. Okay, perfect. Thank you.

speaker
Operator
Conference Operator

Our next question comes from Martin Breno from Nordia. Please go ahead with your question.

speaker
Martin Breno
Analyst, Nordea

Thank you very much for taking my questions, Søren and René. First of all, maybe just piggybacking a bit on Nielsen's question on the commercial U.S. Can you maybe elaborate a little bit what's going on, break it down, what's happening and how much is driven by managed care, for example, and how much is driven by something else? And then that would be the first question to understand a little bit more what's going on in U.S. commercial and also if you have seen a continuation into this quarter. And then just on steel and investing into this product launch, how do you balance that? The fact that you have this exciting product launch, which seems to be quite a big marketing splash behind it, and the fact that you are in a situation where you are at the very bottom of your guidance range in terms of EBIT. What's most important to you, taking market shares or delivering on your EBIT guidance? That would be the second question.

speaker
Søren Nielsen
President and CEO

Thank you, Martin. I don't think I have much I didn't already say when speaking to the U.S. commercial market. Again, we are talking, you know, 4 percent, 2 percent, 3 percent. So you have to be careful. You don't over-interpretate what causes what. I can only again... high-level highlight managed care contraction, as well as general consumer sentiment. I simply don't have it more precise than that. We have no statistics yet from the first month of Q4, so no comments to that. Sealed balance, it is, of course, super important for us as a company to deliver on our guidance and deliver good results. It's also an important part of that to sell some products. We are very conscious about not creating what you call marketing splash in markets that cannot sell anything. We do enough to create attention to the business, enough to get in dialogue with customers that might not otherwise have enough dialogue with us. And we do that to win share also this year. And this is, of course, a careful balance between share gain within this year, building expectations for next year. But we are very focused on that.

speaker
Operator
Conference Operator

Thank you. Our next question comes from Susanna Ludwig from Bernstein. Please go ahead with your question.

speaker
Susanna Ludwig
Analyst, Bernstein

Good afternoon, and thanks for taking my questions. I have two, please. I guess maybe just focusing back again on the U.S. market. You guys talked about better performance in managed care in the VA and then the weakness in Costco. Could you clarify how your performance versus the market was in the independent channel? Do you think you're taking market share there as well? And then, are you able to quantify the headwind on wholesale from the return to more players in Costco? I guess just on Zeal, could you talk about your decision to launch first in European markets rather than launching in the U.S. market? Have you chosen markets that have a higher share of ITE products, or what was the rationale behind the launch schedule?

speaker
Søren Nielsen
President and CEO

Yes, thank you very much. US, I think it's, you know, quite simple. It is a, you could say, structural change in Costco following the additional supplier. Given that, I think we do quite well. in terms of share in the system after the change. When we mentioned VA, this is driven by product news and general performance and, of course, growth in the channel. Managed care, yes, the general managed care market is soft, slightly down. It improved a little bit lately, but still negative. And of course, we are very little exposed in that. However, our current performance is gaining share in that channel after bottoming out in the spring and fall of last year. And with the independent, we have, I would say, a very stable to slightly positive development, meaning that we take some share, but very sensitive, of course, month to month, exactly where it lands. All of this is in units. And of course, there is also a pricing component to it. And there's no doubt there is a quite competitive situation in the general independent market. But we do well, I think, compared to most people's expectations after the many new launches. I would say we definitely stand well with the independent in the U.S. market. SEAL Europe versus the US. The US is simply too big. We don't want to start a launch in the US and have to run with allocation and selected customers and so on. So we have picked a number of European markets where the size is at a level where we are sure we can supply to demand. Back to Martin's good question on efficiency and return on the investment in marketing. So we have to make sure we get a good return in the markets we launch it, meaning a significant volume compared to, you could say, the market share potential and get a good pick up. And that's how we have selected. And then, of course, Germany, what I would call a soft launch, but you cannot announce it in and not release it to customers in the country. But that's a little more, not selective, but with a little more constraints on the volume. But on the other hand, Germany is not a big in-year market. So, you know, well chosen and to, you know, make sure we can balance demand and production capacity.

speaker
Susanna Ludwig
Analyst, Bernstein

Great, thank you.

speaker
Operator
Conference Operator

Our next question comes from Martin Parkoy from SCB. Please go ahead with your question.

speaker
Martin Parkoy
Analyst, SCB

Hello, Martin Parker, SCB. Sir, you said it before, because I was just on the Novo call as well. So maybe I've missed it, but I'll try again. Anyway, just on SEAL, Sir, can you talk a little about your ambition for... of the market to actually believe that SIL can be there for? Because I'm sure that you're not only going for the CRC market. I'm sure that you maybe also have ambitions outside the IT category, maybe with the integrated growth and the technology. So where do we actually see the possibility of SIL getting there? And then content, if you just look at the IT share from data, you are more or less non-existent in VA, in IT, IT. Where do you see, not a specific number, but, you know, are you significantly underrepresented globally in the IT market compared to your average global market share? And then second question, I understand that that field, of course, is also a concept for what we want to hit the market during next year in the bigger market. How do you launch events at the size of a typical new platform launch with a new ride? And does such market launch event interfere with the timing of a new platform?

speaker
Søren Nielsen
President and CEO

Martin, at our end, the line was not too good, so bear with me if I don't hit it exactly on the nail compared to your question, then come back. What segments do we see ceiling? For sure, you know, starting with the obvious is already small in-year products, CICs, ISCs, but I think it's one level up. Why have right products grown a lot in the past five years. Well, the combination of the most advanced technology and given that many people like to have direct streaming from their phone and a rechargeable battery and so on, these products have offered much greater benefit than the average India product have done. So we see this as the way to get all benefits back into the ear. And exactly how that then plays out with the segments and so on, I think that's one of the things we want to learn and see and understand. There is a limitation in... Ear canal and size, not all ears can host an in-ear product. This is the smallest, I think, or one of the very smallest you can make. So it's not that it's worse than others, but there is just a limitation. Some people feel a level of occlusion, meaning, you know, like having an ear plug in. For some, it's others. It's not an issue. Depend a little bit on how deep it is. So back to your question. I think, of course, in-year products, we expect to capture significant share. Why go up in size if you can have it smaller? But there will also be some cannibalization from right products. There might also be people that choose to start earlier. Now there is a solution that actually meet their needs a little bit back to how important cosmetics and design is for maybe especially the still work active, 65-year-old, et cetera, milder hearing loss, struggling in certain situations. So yeah, I think it's very broad. It's very important not just to look at, and maybe that's a better answer, what you should not just look at. Don't just look at a category for instant fit or CIC, IIC. That's, in my book, way too narrow a potential to look at. And our global share is low. We are strong in building rights. We actually made the first one. So it's also, you know, what's the footprint and what's the sand? We are part of the market. So there's no doubt that that's one of our competitive strengths. And you could also say the reason why we reinvent the way of doing it is because we have not managed to build success in conventional India products and we believe much more in this way of doing it going forward as it can offer all benefits. The second question was not too loud and clear, but if you ask for future introductions under these new platforms, as always, we don't disclose any details on that. But SEAL is a key focus now, but it does not prevent us from introducing other products in 26.

speaker
Martin Parkoy
Analyst, SCB

I just have a follow-up. It's actually not a follow-up. It's actually a new question. It's just for Rene. We, of course, VA pricing, we, of course, most of us at least noted that you have a pretty low price on chargers compared to your peers in VA. Can you confirm that if you should be lucky enough to get that sorted out and get a price on par with peers in the charter category, that that would be a potential contribution at the neighborhood of 75 to 80 million Danish kroner on sales and EBIT on an annualized basis?

speaker
Søren Nielsen
President and CEO

Yeah, I think I will allow myself to answer. I think there is, of course, an upside of improved pricing. And you know the total market, you know the market share, you know the number of rechargeable, you know the price difference. So assuming that the price gap is narrowed significantly, then I think you can all make your math and come to a conclusion on what the upside of that is.

speaker
Operator
Conference Operator

Our next question comes from Angela Bozenovic from BNP Paribas. Please go ahead with your question.

speaker
Angela Bozenovic
Analyst, BNP Paribas

Hi, good afternoon, and thank you for taking my question. The first one may be just on your wholesale business. You managed to increase market share despite having one of the oldest platforms available. Can you maybe just share any details? Where did you see the market share gains? And if you want to highlight any particular channel or region. And following up on this, you've now launched Auticonzeal. But do you feel like you can still deliver market share gains with the current offering in 2026 as well? And the second question is just on your implied Q4, because if we put the low end of the guidance, we arrive at a slowdown in Q4. Can you give us any reasons why to assume so and any moving parts that we should have in mind? Thank you.

speaker
Søren Nielsen
President and CEO

Yeah, thank you very much. I think our ability to grow share globally is a testament to the quality of our platform. If I may use OD Conceal as an illustration, this product is only possible because we have a super power efficient platform that delivers very, very high audiological performance that have a very power efficient system that even in a small form factor and a slightly smaller battery, you can still get a full day use and take good care of the battery and the life of the product. And we have a very strong power efficient radio, 2.4 gigahertz, modern Bluetooth Bluetooth low energy radio. And these things together enable us to make an audio conceal. It enables us to make very small, new, mini BTE, very powerful one without compromising size. So I think it is actually a testament to the quality of the underlying platform and the stability of it the quality of it people's you know patient satisfaction ultimately and this is why we have been able to to year a year and also sequentially improve share And there is not a single one to call out. There is one to call out on the negative side, which is the year-over-year effect in large US retailers due to expanded portfolio of manufacturers. So you could say excluding that, we definitely have done, I think, well compared to the number of competitive introductions that have been. So then adding SEAL. and a powerful, very small PTE for more profound or severe to profound hearing losses, and also a good launch schedule for next year, then yes, I feel comfortable about the ability to gain share in a global market. The reason why we are not performing at our best is primarily, of course, that loss of share in that particular channel in the US, but then also the global market. Low end slowdown. I think you should expect, you know, at least what we do, that we see somewhat similar in the fourth quarter to the performance of the third quarter. The third quarter have performed in the lower end of expectations. And, you know, it's always many scenarios when we build a expectation and also why we have, you know, one to three percent organic growth and 400 million DKK in EBIT is because there is a lot of variables down the line. And, yeah, big picture is expect Q4 to also be, I would say, in the low end of our expectations, but somewhat similar to what we have seen from a growth point of view in the third quarter.

speaker
Angela Bozenovic
Analyst, BNP Paribas

Perfect. Thank you. And if I can squeeze in just a quick one. that it's probably the statistic that is making the difference between you and Amplifon.

speaker
Søren Nielsen
President and CEO

But can you just comment on your market share in the country since the start of the... So it, of course, both come from good performance in our retail activities as well as wholesale activities.

speaker
Angela Bozenovic
Analyst, BNP Paribas

Perfect. Thank you so much.

speaker
Operator
Conference Operator

Our next question comes from Martinian Rula from Jefferies. Please go ahead with your question.

speaker
Martinian Rula
Analyst, Jefferies

Hi, guys. I hope that you can hear me okay. And I apologize in advance if the question has already been addressed, but the line was really bad on my end. So, I would ask, too, if that's okay for you, the first one revolving around managed care. I'd be curious to hear your thoughts on your share recovery in the channel and any potential contribution that could or could not be baked into the 2025 guide. And how should we think about any potential tailwind going into next year? I'll give you some time to answer this question before asking the second one, if that's okay for you.

speaker
Søren Nielsen
President and CEO

Thank you. You are loud and clear. We are still, as demand, you could say, underrepresented in managed care for, you could say, structural reasons. One of the biggest administrators is owned by one of our competitors. It would be naive to believe we could get a very high share in their channel. So we will always be sub-average in that channel. We also do it with a slightly different strategy between our wholesale business and our retail business. In our US retail business, we have come to the conclusion that we are better off trying to build our own traffic and therefore do less to little managed care compared to the market. And that's working good for the U.S. retail business. On the wholesale side, we are reestablishing, I would say, business relationships with a broader array of the players after the pandemic. loss of share last year and into the beginning of this year, and we see continuous sequential improvements. All in all, for the group performance, it's not that big and therefore not a big weight in the total equation, but we are gaining share in the channel to confirm.

speaker
Martinian Rula
Analyst, Jefferies

Okay, that's perfect. And my second question would be around the economics, around the new products. I would love to hear your thoughts on the potential margin impact that this could have, not right now, because I understood that you are not ready from manufacturing capacity standpoint and so on at the moment. But just checking back on one comment that you've made at the UHA around the improvements in terms of robustness and reliability stemming from the encapsulation of the body of the device. So I was wondering if this product could start to be a tailwind on the margin, because I get the point that the product is more reliable, but having only one big piece for the shell of the device could also imply that the device could be less sustainable, i.e. more difficult to repair. So any comments around that would be super helpful.

speaker
Søren Nielsen
President and CEO

Yeah, there's a lot of moving parts in that equation. And I think it's a little too early to give precise guidance. I will still repeat what I said that I have from a cost of goods point of view, then a seal is less expensive than a custom made India product. But it is at least at current production, maturity and efficiency, et cetera, more expensive than a right product. Is it then more or less reliable? It fundamentally has been built to be more reliable because you obviously can't repair it to the same extent. So you can say the call frequency or service frequency hopefully go down. On the other hand, those where we can't solve the problem with replacing a wax filter or a dome or the filter around the microphone and the antenna would be more expensive. So it's simply too early to call out exactly how that total cost equation through life looks like. So we will have to have a bit more experience until we can finalize any more specific guidance on that.

speaker
Martinian Rula
Analyst, Jefferies

Okay, that's perfect. Thank you very much.

speaker
Operator
Conference Operator

And our final question this morning comes from Niels Granholm-Alet from DMV Carnegie as a follow-up. Please go ahead with your question.

speaker
Niels Granholm-Leff
Analyst, BNB Carnegie

Thank you. Again, this summer Amplifon called out this five-year replacement cycles issue. So in your view, what proportion of units sold in the global hearing aid market would take place in markets where there is a pretty accurate five-year replacement cycle?

speaker
Søren Nielsen
President and CEO

Yeah, thank you, Niels. I think it is relatively inconsistent. If you just take the biggest markets in the world, you know, U.S. is primarily commercial and therefore more in the four year range, because that's actually what people tend to do if they pay without reimbursement. Then we have France, which is four years, so a relatively short cycle. And then you have Germany and the other end for some insurance companies up to beyond six years. So I think the global average of five years is a very fair assumption, but it distributes. So when you have, whether it's four, five or six years, you know, not everybody shows up day one when the reimbursement is, when you're eligible again, is actually an important part of our building traffic to remind people that at least they are now eligible for a new reimbursement and therefore maybe it's worth making a visit.

speaker
Niels Granholm-Leff
Analyst, BNB Carnegie

Great. And then just finally, do you still expect to announce integration costs related to Kint at the time of the closing?

speaker
René Schneider
CFO

Yeah, that's still the plan, Niels.

speaker
Operator
Conference Operator

Thank you. Ladies and gentlemen, with that, we'll be ending today's question and answer session. I'd like to turn the floor over to management for any closing remarks.

speaker
Peter Puseløge
Investor Relations

Thank you, operator, and thank you so much to everybody for joining our call here today. As always, if you have further questions that we can help you with, please do reach out to us directly. Our contacts can be found online, as always. And we, of course, always look forward to seeing you on the road in the coming weeks ahead. Have a good rest of the day. Thank you.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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