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Demant As
5/6/2026
Good afternoon, everyone, and welcome to the conference call for Datemant's interim management statement for Q1 2026. My name is Peter Puselykke, and I'm heading up the investor relations activities here in Datemant. With me here today, I have the usual team. It's our president and CEO, Søren Nielsen, our CFO, René Schneider, as well as my good colleague in the IR team, Gustav Høgh. For the call today, we will follow the normal process. We kick off with a presentation. which will be followed up by a Q&A session. And we expect the total session to last no more than one hour. When we get to the Q&A, we kindly remind you to limit yourselves to two questions at a time, please, to allow as many as possible to ask a question. Before we dig into the presentation, please do pay notice to the disclaimer slide on slide two. And with that, on to slide three, we'll pass the microphone over to you, Søren, to kick off the presentation with the agenda. Please.
Thank you very much, Peter, and welcome everybody to today's call here. I'll take you through business highlight and key financial takeaways, dive a little bit more into the different business areas, comment on the outlook for 2026 and then open up the floor for questions. Highlights of first quarter 2026. Well, the all highlight is a strong start to the year for the group, delivering 6% organic growth, which is obviously in the higher end of our expectation. Growth was additionally supported by 10% growth from acquisitions. Hearing aids deliver a very strong organic growth of 9%, with growth momentum being fueled by Oticon Seal and our existing product portfolios. And we can only attribute it to the strength of our industry-leading AI hearing aid platform delivering fantastic performance at very low power consumption. The integration of Kint is progressing as planned, with Kint as, of course, a significant contributor to growth from acquisitions in the first quarter. Structural changes announced at the full year report in our business to ensure higher growth and improve profitability were announced and have been executed in line with plans for the quarter and maybe also worth giving a small comment to the market development. We're going to get back to it in more details, but we saw an estimated market growth of 4%, which was in the higher end of our expected 2-4% growth for the full year. Key financial takeaways from the first quarter, as already stated, organic growth of 6%, which is again in the higher end of our expectations. And then you can, of course, in the table to the right, see how it's composed of local currency growth, organic growth, acquired growth and also the negative FX impact. Gross margin increased primarily from two elements, high ASP in hearing aids and a positive mix effect, meaning when hearing care grows faster than hearing aids, then we'll see a natural uplift to the gross margin. OPEX saw organic growth in line with our expectations, and we continue to invest in the business, in particular, of course, in innovation, while maintaining a strong focus on cost management, including the already addressed structural changes to everything else equal, lower the cost growth. Acquisition contributed of course to OPEX due to the consolidation of KIND and of course also other acquisitions. EBITB4 special items improved compared to first quarter 25 driven by hearing aids and the consolidation of KIND and this being despite the negative effects from exchange rates. We continue to see solid cash flows, both from operation and free cash flow was positive, both were positive in the first quarter. And on the outlook, we maintain the outlook of organic growth of 3 to 6% and EBIT from 4.1 to 4.5 billion Danish kroner. However, with the comment that due to the strong receipt of Odecon seal in the market, this makes results in the lower end of the range less likely. Business areas, we start with the hearing aid market in the first quarter. We estimate that the overall unit growth was around 3%. As always, we have statistics from two-thirds, so this is relatively solid. Q1 was relatively broad-based, however, still below the structural unit growth rate of 4% to 6%, being 3%, you could say, very much in line with with what we saw during last year. The ASP is estimated to be up by 1%. This is steaming from geography mix, channel mixes, and certain price improvements in certain channels. And of course, also, by example, us selling more premium products into the market. This is 1%, so all in all, a 4% estimated growth rate. Growth in Europe was primarily driven by Germany and France. In the UK, growth was negative. This is back to NHS having a very strong fourth quarter and therefore buying less in the first quarter, so not really structural, more timing of ordering. Growth in North America was driven by the private pay channels, but overall growth was significantly impacted from negative growth in managed care. VA growth improved, partly supported by easy comparison figures. In Canada, we saw a unit growth remain solid. Rest of the world delivered growth driven by Japan and slight growth in China. We estimate that several emerging markets saw solid growth as well. Again, all in all, a market growth of 4%, meaning in the high end of our expectation for the full year of 2% to 4%. Hearing aids from our side, significant growth following the launch of Oticon Seal. With the Oticon Seal now being rolled out in all major markets here in the first quarter, we can confirm, and that's basically I would say today's main message, that once SEAL is introduced in the market, we see renewed momentum in the business. We both see a strong interest around SEAL and sales of SEAL, but also growth in our existing product portfolio, and it speaks to the strength of the entire portfolio. This has, in combination, led to an organic growth of 9%, driven by share gain in terms of value, but also in units, and both units and ASP supported the growth. We continue to invest in the business, including new products, and we can also confirm we will come with new products in the second half. We have no more comments to what exactly it is. But we will also be bringing new products to the market in the second half of the year, just like we did in addition to SEAL, by the way, in the beginning of this year. Europe growth was fueled by very solid performance in Germany and UK. France, we saw smaller growth and this is back to value versus units. There is a negative mix development since last year because more units are in the free-to-client driven by the upgrades. Strong double-digit growth in North America, organic growth in North America, very strong and positive feedback to SEAL. US is the market with the highest or biggest market for premium products, so both SEAL and our existing portfolio. experience a renewed momentum, a strong momentum, and this leads to very strong growth in the U.S. commercial market and also growth in VA, more driven by pricing. Flat organic growth in Japan and China slightly negative. Rest of the world, organic growth was strong. To the right, you can see the growth distribution. You can also see, of course, the strong and significant development in internal revenue steaming from the kind acquisition mostly and also the growing share of wallet there of demand products. And then I will spend a little more time commenting on Oticon Seal. We were also ourselves a little bit, of course, unsure until we have seen how things play out in the US. And therefore, I will comment to conclusions now on the product after being broadly introduced. Just to remind everybody, what is it that makes Sihl unique? It is very unique and unmatched to combine such a small instrument with the latest and greatest in AI signal processing, full connectivity, rechargeability and the ability to do a same day fitting. So an unmatched product in the market and therefore also a positive feedback from the market. And what we can now confirm and share, you see here kind of three sections. The first one is, who can actually use Zeal? And if all hearing impaired users are 100%, then there is around one third where the physics, meaning ear canal, something makes you not having this as the right form factor for you. Then out of the same 100, there is around 20% that don't have, you know, have a hearing loss bigger than what SEAL can support. And therefore, all in all, you end with 55% of all hearing impaired people that choose to get a hearing aid being candidates for SEAL. So a big potential, and there's been many discussions whether this is just an in-year category or not, then CIC Unglandshavn, we can say this has a broad appeal, and where the broad appeal is seen most clearly is of course first-time users that we know are more skeptical to the cosmetics and what we have seen so far in the data we have. is that around two-thirds of all Zeal users are first-time users. This is more than the normal, which is more like 50-50 or 60-40, a little different from market to market. And this means that there is an over-representation of first-time users, but it's not exclusively for first-time users. But this is exactly also the commercial angle, of course. When it's good for first-time users, it's also good to attract traffic to your business and interest. And this, I have no doubt, is part of why SEAL has broad appeal and why many customers would like to be able to offer SEAL. We also had questions, and some ourselves, how many will go with a dome? How many would need a custom dome? fitting to make it perform well. We can see that 95% of all fittings we have participated in so far, this is US data I believe, is 95% domed. So it is a same day fit concept and it gives very strong results this way. And then to talk about the momentum. What we have tried to illustrate here is the fundamental of what is happening. It does create a momentum, it does create interest, it opens doors to new customers and both to existing customers and new customers. It pulls in both sales of CEO, but also a significant uplift to the remaining portfolio. The graph to the lower left illustrate is a run rate illustrative before introduction of SEAL and then post-SEAL. You could say the distance between the dotted line and the full line is sales of SEAL and the below is the uplift to the existing portfolio. So we see both effects and they are both stronger than anticipated or at least in the highest, you know, most positive scenario. And that's what we see now. This is solid. This is maintained. We can see it both in the markets that introduced all the way back to OIA. So more than six months in the market, but also markets where we have been in two or three months. So we see this as a global effect. And again, why U.S. and North America ends up playing an even bigger role in this and which is now why we can reduce the uncertainty is, of course, that that's the market in the world where most premium products are being sold. And therefore, it was so important for us to see the effect in U.S. before we could sell. you could say increase our own comfort and also your comfort in the fact that Zeal is a very successful product concept that drives again both traffic in itself and sales also above what we had as a you could say middle of the road scenario but also pull in extra business of the remaining portfolio. Seal is available in all major markets. It's still only available in a premium price point, also priced above basically all other products in the market. And that, of course, also attributes to the value that it brings to clients and brings to our customers on the wholesale side. We have had a staggered launch to make sure we could supply the markets before opening the next one. We have full supply and operation is running well. We have launched in all major markets unless there is regulatory work outstanding. And we have also May 1st introduced Odecon Seal in VA and now look very much forward to the uptake in VA. So all in all, a strong launch, strong feedback from customers and end users that are very happy with the product and also a testament to our, I would say, industry-leading AI-based platform, again, which is based on a very low power consumption, still delivering all the benefits and therefore able to use a much smaller battery than competitors and also being on all the time. where in most other applications I've seen at least there is some kind of limits to how much you can actually use the AI system. Moving on to hearing care in the first quarter, we saw good performance with the integration of Kint progressing as planned. We saw a remarkable total growth in local currency of 26%, coming from 4% organic growth and 23% acquisitive growth, so a very big step up for that business, but also showing a mature and stable business that continues to deliver strong, solid organic growth rates. So a good start to the year as well for hearing care, despite of the many things going on. And it was both unit and ASP grown, and we have definitely also seen markets where our own retail have benefited from the introduction of AudioConcealed, similar to many other companies. In Europe, solid performance across regions driven by a strong performance in the UK. Performance in Germany was also solid. Good organic growth in general in North America with solid growth in Canada and good organic growth, solid organic growth in the US. Australia saw good growth, whereas China was slightly negative after several quarters of good performance. Diagnostics had a good start to the year, strong finish as you will remember, so despite of still facing certain headwinds in the US markets from the market still not growing as normal, then a good start delivering 4% organic growth across many markets. However, Europe being the primary driver of growth, good examples of that, UK and Poland. whereas U.S. had slightly negative growth, again still attributed to a lack of market growth in U.S. Canada was the primary, therefore the primary driver of growth in North America. China continued to be impacted by general market weakness and was a drag in Asia. Most other markets did well for diagnostic. two outlook and our outlook assumptions i would only highlight market we guided when we started the year for two to four percent growth in the market uh keeping a general macro economic uncertainty in mind we still think this is the the best take on the full year we can very quickly see a few percentages up and down but of course we have seen a good positive start And we could see that continue, of course. The rest, special items, et cetera, there are no changes. And therefore, I will not repeat all of them. So financial outlook is maintained. However, we find it less likely now that we will, in EBIT, before special items and organic growth will be in the lower end. And this is attributed to the reduced uncertainty around SEAL's ability to deliver growth and, of course, also having seen such a strong start to the year. And with that, let's go to Q&A.
We will now begin the question and answer session. To ask a question, you may press star then 1 on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press star then 2. At this time, we will pause momentarily to assemble our roster. Our first question comes from Niels Granholm-Leth with DNB Carnegie. Please go ahead.
Thanks so much. First question would be about the ITCIC category. So where would you expect this part of the market to be as a percentage of the overall market as of today? And what would be the prospects of this category growing in size going forward? Then my second question would be if you could just remind us of your exposure to the managed care category in the U.S., where you mentioned that you're actually growing despite your modest exposure to this category.
Yeah, thank you very much, Niels. You know, the world market for in-year CIC, ITC products, I would still say the volume of CEL compared to the total in-year, having all price categories in mind, all brands and so on, I would say still not something that significantly changed the assumed 10%. But of course, you can zoom in to individual businesses where it is, And you would definitely see a higher share. But again, remember, there is many channels and customers in the world to which it's not introduced that also sell in-ear products. And therefore, I think it would still be... Yeah, I haven't done the percentages, but not significantly bigger than 10%. But for our business, of course, significantly changing. We were underrepresented. We grow in that. And with the customers to whom we have introduced it, yes, a significant change to product mix. In the premium segment, of course, we still talk about a premium only product, which also put some limitations to the total market growth of the category. And managed care, yes, we are definitely under indexed. We actually see good growth in our managed care business. So absolute good growth as well. So for us, it is, despite of the headwind from the market, a positive addition what we experience right now.
So we should expect you to grow further into managed care from here?
It's, you know, one step at a time, but upwards, yes.
Okay. Thank you.
Our next question comes from Angela Bozanovic with BNP Paribas. Please go ahead.
Hi. Good afternoon, and thank you for taking my questions as well. The first one is on the guidance. Can you please discuss why, after strong Q1 and what seems to be a strong start into Q2, you have reiterated a full range for the guidance? getting discussed further phasing into the year and what is needed for you to maintain this momentum. And the second one is on markets. So we have seen the fourth-day development, especially in the U.S. in Q1. And I was wondering if the U.S. recovery is mainly driven by easy comps from last year, or you expect the market growth to continue to improve throughout the year? And a follow-up to this is we've We've heard from your peer Amplifon that they are expecting a pent-up demand in the market to realize, especially in your region. Can you give us your thoughts on this? Thank you.
Yeah, thank you very much. First of all, why keep the guidance? You know, we are still within what we're guided for. We see a market delivering 4% growth. We're guided for 2 to 4. We could see the market be 3. We could see the market be 2. You know, things go up and down. There's also a little bit of number of working days between quarters, etc., So that's definitely still, we think, the right guidance. Then, of course, our own, we have done well. We have seen a market in the upper end. So therefore, we also land in the 6% for the quarter, and we find it less likely on the full year basis to deliver in the lower part. And I think that's as far as we can take it for now. Of course, if things continue to develop this positive way, both market and us, then we will also further increase the likelihood of being in the positive end of our guidance. And that's the color we try to bring you. And we feel that's the right assessment of what's in front of us and still the uncertainty related to a dynamic market with multiple competitors, et cetera. On market for Q1, is it only comes or what is it? Not in particular. I think this is, again, I mentioned the NHS, then timing of orders and so on. And so there is always a lot of dynamics. The regions you also saw last year, various who in the exact quarter delivers the growth. So looking at the full year, we saw 3% in units. Now we have seen 3%. So therefore, we take this as stability. not particularly upwards. But it is true that if there are people not fitted in a certain period, yes, then theoretically you bill for a later uptake. And that's also why it is unusual that you see two years in a row with a below the four to six. We have basically not seen that for many years. So yes, our two to four percent guidance for the full year, as we said in the beginning of the year, could be seen as slightly conservative, but we prefer that against being too optimistic.
Perfect, thank you. Our next question comes from Martin Parkhoy with SEB. Please go ahead.
Yes, Martin Parkhoy, SEB. Firstly, of course, steel with the addressable market of 55%. Are there anything you can see that is possible with a second-generation steel, although I did maybe too early to talk about that? But are there any possibilities with this size and that production technique that you can lift the price? the hearing loss that it could meet, or you could do anything that would fit better in Syria. Anything you can do on that front. And then secondly, just again, I just want to talk so much about the guidance. It's obviously somewhat conservative, but can you talk about the momentum in the in February and March versus what you saw in January, and if that momentum for February and March is also what you have seen at least going into the second quarter.
Yeah, thank you very much, Martin. No, I cannot disclose a lot about the future, but we always end up improving hearing aids. And I would say for now, squeezing the size further, we would have to scratch our head a little bit. But I would find it more likely that we, over time, would be able to increase the fitting range, meaning we could fit slightly higher hearing losses. Another 5 or 10 dB would definitely bring in more, as the penetration is higher when you get higher hearing losses. So yes, we, of course, work on how to make seal fit even more people over time. The sequencing, of course, it matters that we had an introduction in late January, early February in North America. But on the other hand, there is also a certain introduction effect. So if you take the average for the quarter, then things are relatively stable with a, of course, continued slight upwards positive. We also look at the comps from last year, and you saw the momentum growing during the year. So what do we see? Well, we see a continued strong momentum in the business and expect that to continue.
Our next question comes from Martin Brennau with Nordia.
Please go ahead. Hi Simon and René, thank you for taking my questions. Different margins, slightly different question on seal. Just wanted to understand what the cadence could be in terms of not a new generation of seal, but just the same generation seal at a lower price point. At what time would it make sense for you guys to introduce a product that would be sort of more affordable? That's the first question. And then the second question would be on the reception of SEAL in France. How has that been doing compared to what you have seen in the U.S.? And should we expect to see more sort of expansion to new markets here in Q2? Thank you.
Yeah, thank you, Martin, for that. I would say as long as we have a good strong demand for the pricing we have and the price points we have chosen to introduce and match that well with production capacity, I don't see a need to expand it further. So any timing of additional price points or brands for that matter is something we will share once it happens. On France, you know, it's difficult to call out an individual market, but France would also experience that it creates a new momentum in the business. We introduced it relatively long into March, but we have not seen or we have seen the same effect in France as we have seen other places. But keep in mind that the premium sales in France as a share of the total French market after the many free to client products coming in is not the same share of the market as it is in U.S., and therefore slightly different. But same good momentum, definitely bringing attention, definitely France has for long been characterized as, you know, either as a rig or it's a CIC type of market. So good positive trend, I'm sure.
Thank you very much.
Our next question comes from Zhang Wen with Citi. Please go ahead.
Hey, guys. Thanks for taking my question. I'm from Citi. I'm going to ask about the market. The first question is, can you provide a bit more comment on the hearing aid market development in a quarter? Specifically, what was the exit grow rate for wholesales? Was this the average of four? And is there any comment you can provide on April and May? And the second question is whether you have seen any signs of disruption or opportunities from the announced deal between Amplifon and GN Hearing in the market. Thank you.
Yeah, thank you very much. Well, we always have a natural seasonality in the first quarter where January is basically the weakest month in the full year. And of course, you can look at the growth, but it's almost a little bit relevant because of the actual absolute size of the market. So, yes, we have seen an improved growth rate during the quarter. ending relatively strong in March, but there's also an effect of one more working day compared to last year. So all in all, a, I would say, modest upwards-going trend, but don't over-interpret it, but all in all, 4%. And that's, yeah, it's in the higher end of what we guided, it's in the lower end of the normal. Nothing really seems to change. We don't have market statistics yet for neither April or May. So we can only look at our own business. And that is a continued strong momentum. So nothing there. Sorry, your second question. I hadn't made a good enough note on that. Well, I can't comment on the specific, but it is also always so that when big things happen, just as when we acquired Kint, then there is a bit of dynamic and disruption to stability of customer relationships and so on. And we, of course, try to benefit as much as we can from that.
And maybe as a reminder, sales to Amplifon from demand is very limited, less than 1% of sales and even less of profit. So there's no negative for sure impact.
No, no, it's a pure, I would say, opportunity.
Thank you. And sorry, just to confirm whether you have already seen the disruptions in Q1 that you could perhaps take advantage of, or is it more of a forward-looking comment?
Yeah, that's always something on the longer run. Yes, discussions are going on and people ask a lot of questions. What do we think? And so on. But, you know, materializing, not anything meaningful in the first quarter.
Understood. Thank you. Our next question comes from Martin Ian Rula with Jefferies. Please go ahead.
Hi, thank you very much for taking my questions. It's Martinian from Jefferies. I would have two, if that's okay for you. The first one would be a very quick one, actually, on France, because as you know, we've had one of your peers reporting yesterday as well. They commented a little on France. saying that the French market was up in a solid way in Q1, but given the anniversary of the reform and so on, the trend for the remainder of 2026 was somewhat uncertain. So I would love to hear your thoughts on that one. And the second one would be on deal. I appreciate the slides that you've provided us with. with the comments of more than 50% of your addressable market being relevant for Zeal and that two-thirds of your Zeal customers are new users. But I would love to hear your view on the remaining inherent risk of cannibalization and how you intend to balance or mitigate that risk with the new products that you'll introduce into H2. Will these products be differentiated because you intend to innovate on the design side of things, on the features, battery capacity? Or is it also just on the pure tech side with stronger noise filtering capabilities and so on?
Thank you very much for your two questions. It's difficult to have a very firm and we don't have any different view on France. We said we will see growth in France. Some have been speculating whether it for the full year would be negative. We believe in growth full year. And yes, there is definitely this effect that due to the analyzation, you know, you could argue that you would see more growth in the first quarter in units than later. I don't think it come in like that precise than exactly the day when four years are gone, then people come in and get a new hearing aid. So many come four and a half year, five year, so I think we'll see a continued good inflow of users. Still, the main tricky point is the product mix that this realize. And therefore, more units, a little less on the SP side. Unseal and risk of cannibalization. I think I would have to repeat what we have seen with seal. Any new product that has market relevance brings in momentum and business to the one that brings it. And therefore, I would say no, I don't see a significant risk of cannibalizing SEAL with new products. SEAL has its relevance in the market. Other new products would have additional, and you would most likely, if all products are perceived good, and they should be from us, then you will see momentum increase.
Okay, that's perfect. Thank you very much, and congrats on the print. Thank you.
Our next question comes from Richard Holmbach with Bernstein. Please go ahead.
Hi, good afternoon. Thank you very much, guys, and congrats on the strong quarter. I have two questions, please. So first, you noted that both unit growth and ASP contributed to performance in Q1. Would you be able to quantify the contribution? How much of the ASP lift was driven by product mix versus improved geographic or channel mix? And then secondly, You briefly mentioned the Kint integration. Could you give a bit of color how you're progressing in the conversion to demand products?
Yeah, thank you very much for your two questions. It's right. It's both units growth and ASP growth. They are not that far from one another, but ASP is the strongest effect. And that comes from the mix arriving. You can always discuss, is it product or is it geography? I would say it's geography, and then it becomes product mix. Because again, North America, US delivering double digit growth, then you do get a positive AHP effect because more people in the US buy the premium products. But we have market share gains also in units, and then I think you have enough to figure out more or less where we are. On kindle integration, yes, it goes well and follow plans, and part of that plan is to significantly increase the share of daemon fitted products, and as you can see, Internal sales have quite strong organic growth, and that's definitely a key contributor. So, yes, it goes well with selling more Dayman products. We also anticipated that the fitters are very familiar with the Dayman product portfolio in Kin's own range. And that's what we see. I cannot comment on how far we are, but it's going very well.
Great. Thank you very much.
Our next question comes from Philip Omnu with JP Morgan. Please go ahead.
Hi, guys. Thank you for taking my question. Can I just ask, so you stated that hearing aids growth was supported by both Zeal and the existing portfolio. Can you help us sort of understand or quantify how much of that key one hearing aids growth came from Zeal versus the rest of that portfolio? And then my second question, just on the Costco side, can you help us understand where we are with the Starkey trials and are you assuming anything within your guidance regarding an additional supply being added in that channel?
Yeah, thank you very much. I cannot go into further details on what contributes from what, but they are both meaningful. Absolutely, SEAL is selling more than our plants and doing very well. But also, I would say what have But the biggest difference in, you could also say, our own guidance and where we are a little bit uncertain is, yeah, would it ultimately be cannibalization from your existing portfolio or would it be incremental to selling more of your existing portfolio? It's a meaningful uplift to the existing portfolio. One example is you have a user in trying seal, figure out for whatever reason it doesn't fit the ear canal, it's not what you want. Well, then the most natural thing, if the product is performing well from a sound quality point of view and deliver great benefits, well, you convert the client to another Oticon hearing aid, the sound the same fantastic way, and therefore it also pulls in sales too. clients where you might have fitted other rig products. And that's just an example. So it's meaningful for both. On Costco, I can only comment on our own business. It is sequentially stable and good and strong. We, I'm sure, maintain a number one position. Is it part of the guidance that some of the suppliers could gain further share? Yes, it is. That's within guidance.
Our next question comes from Aisha Noor with Morgan Stanley. Please go ahead.
Hi, this is Renee. Thanks for taking my question. The first one is maybe a technical question for Renee. I think you mentioned the additional one percentage point M&A growth for the full year was for other acquisitions and not from a stronger outlook for a kint performance. Can you maybe disclose what acquisitions are these and where they are? The second question is, range of 3% to 6% organic growth for the year. Understand the point around conservatism, and maybe it's just semantics, but you said the lower end of the guidance range is less likely. Is there a chance here where the upper end of the guidance could also be too low, given you're already doing 6% in Q1 itself? I guess another way to ask this question is, is 6% still the blue sky scenario, or is it more midpoint of the new range? Thank you.
Yeah, thank you very much. Do you want to start, René? Yeah, so on the revised contribution from acquisitions, it is related to our acquisition of the Amplifon business in the UK that we add to the outlook. Everything else is on the plans as we have laid them out in February. So that's the reason.
Yeah, and on the guidance, you read the less likely very well. Are there things outside six that could happen? Yes, of course. But it's not our take right now. One of them is, of course, the market as an example. If we end up exceeding the two to four percent or continuously be in the upper end, then yes, things could be different. If a seal continues to build a strong momentum and exceeds our current expectations, yes, you know, we can keep it on. Can we find things that pull it the other way? Yes, we could also. So this is our best take on the situation right now. Less likely in the lower end and three to six percent growth and a maintained, but also similar, less likely in the lower end on the EBIT side.
Okay, thank you very much.
Again, if you have a question, please press star then one. Our next question comes from Angela Bozanovic with BMP Paribas. Please go ahead.
Hi, thank you for squeezing me in for a follow-up. I just wanted to touch upon the point that you made during the call that you want to introduce new products in H2. I'm just wondering, like, what can you share with us at this point, and how do you think about new product introductions between the phone factors? So would you continue to innovate in the race behind the ear, or you want to focus your innovation in the ear customer phone factor? Thank you.
Yeah. Thank you very much for the question. We will maintain to our traditional strategy of not disclosing details. But yes, it's meaningful products that we will bring out. And yes, we always work to improve our portfolio. Sometimes it's core technology and what we'll call a new platform. Sometimes it's additional form factors. We don't pick Just one, it is important that you have a complete, strong portfolio, high relevance for all users and all purposes. So I think general logic is, of course, to revisit the portfolio and look for either weaknesses or relevance of moving on. And I think that's as far as we can take it today.
And you wouldn't say that this
halo effect from autism has changed your perception into where you need to launch new products no no this is a you know launch schedule for the next one to two years is relatively fixed and on track similar to the opposite question whether it was tactical to do you know platform before seal or whatever these things are relatively fixed we have worked a lot on seal to create something really innovative and spectacular and very unique. It has given us tremendous attention in the market, which we are very good and happy for. But there are also other things that need to be done to make sure we can address the entire market and all elements of the market.
Perfect. Thank you so much.
Our next question is a follow-up from Richard Holmbach with Bernstein. Please go ahead.
Hi again, thanks for the follow up. Just super quickly, could you please elaborate on the decision to separate the head of hearing business position out again? Why was not the right time and other specific priorities that Mr. Basel will be asked to focus on in the new role? Thank you.
Thank you very much for the question and maybe just a little bit of context if some have just seen it. We've just today released an investor news which says that I'm after nine years of both serving as group CEO and president of our hearing aid business, have chosen to now focus my time fully on the CEO role of the group to make sure we continue to deliver growth on group level and strategically move forward in the right way. The group have, in those nine years, almost doubled. So time has come to strengthen the leadership of the group further by adding a dedicated leader to the hearing aid business, similar to what we have for hearing care and hearing aids. And our new leader president will join us June 1 and come with solid experience from medtech, have a good combination of a strong commercial experience, global, international, and also understanding of core technologies which fits very well with the profile needed. Is there anything special? Yes, continue growth and deliver great results driven by the recipe we have now followed for some time of delivering innovative new products to the market at, I would say, growing speed and also capturing benefit of new technologies such as AI. So no revolutionary changes. We will make a good, solid transition. I'm also still here to advise and be part of developing the group, including the hearing aid business, but the daily leadership now have a fully dedicated business unit leader, similar to our other two business areas.
Perfect. Thank you.
This concludes our question and answer session. I would like to turn the call back over to management for any closing remarks.
Thank you, operator, and thank you so much to everybody for joining us today. Before we close off the session, we want to give you a very early heads up as we expect to host a capital markets day here in the fall of 2026, more precisely on November 24th in Copenhagen. Of course, revert with additional details when we get closer to the date. Beyond this, please do reach out with any questions that you may have after the results here. And as always, we will try to be on the road in the coming weeks, and we look forward to seeing you there. Have a good rest of the day.