5/6/2025

speaker
Shari
Chorus Call Operator

Ladies and gentlemen, welcome to the Zalando SE publication of the Q1 Results 2025 conference call. I am Shari, the chorus call operator. I would like to remind you that all participants will be in listen-only mode and the conference is being recorded. The presentation will be followed by a Q&A session. You can register for questions at any time by pressing star and 1 on your telephone. For operator assistance, please press star and 0. The conference must not be recorded for publication or broadcast. At this time, it's my pleasure to hand over to Patrick Scoffler. Please go ahead.

speaker
Patrick Scoffler
Head of Investor Relations, Zalando SE

Good morning and welcome to our Q1 2025 earnings call. I'm joined today by our co-CEO and interim CFO, David Schröder, who will provide a brief overview of the quarter's financial performance. and our VP Finance, Roland Loew, and David will be available for questions afterwards. As always, this call is being recorded in both the live webcast and the replay will be available on our Investor Relations webpage later today. David, over to you for the financial overview.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

Thank you, Patrick. Good morning, everyone, and thank you for joining today's call. Last year, we announced our new ecosystem strategy, started to execute against it and successfully delivered on our growth and profitability ambitions. This year, we aim to continue on this great trajectory by further advancing our B2C and B2B growth factors, accelerating our growth and driving further profitability improvements. At the same time, we also keep investing in future growth opportunities, reflecting our ambition and conviction to serve an even larger share of the €450 billion total European fashion market in the long term. Our strong Q1 performance confirms that we are well on track and marks another step towards our mid-term goals. Let me now start with the Q1 highlights on page two. We delivered an accelerated GMV growth of 6.5% year-on-year in the first quarter, supported by successful end-of-season sales and a promising start to the new spring-summer season. Revenue growth outpaced GMV growth, reaching 7.9%. We also continue to increase profitability, delivering an adjusted EBIT of 47 million euros, which represents a margin of 1.9%. Our adjusted EBIT margin improved by 0.7 percentage points year on year, mainly due to a stronger gross margin in our B2C segment. We are progressing on our strategy as planned across both our growth factors, B2C and B2B. In B2C, we further elevated and expanded our multi-brand platform across our three strategic growth pillars. We successfully rolled out our upgraded loyalty program to additional markets, further elevating the quality of our shopping experience for our customers. I will talk about the exciting developments in our upgraded loyalty program Zalando Plus in more detail in a moment. We also saw double-digit growth in our lounge, sports, designer, and in our beauty propositions. This strong performance demonstrates our ability to cater to our customers' diverse lifestyle needs. Furthermore, we are rolling out our new Zalando Boards experience as part of our strategy to offer customers personalized inspiration and entertainment. The next step will be to allow users to create, share, and engage with curated and user-generated boards, fostering inspiration and discovery across the platform. And more than 1 million customers have already interacted with the new experience. In B2B, we recorded revenue growth of 11.6%, significantly ahead of group revenue growth. This year is about further advancing our ZEOS offering with a particular focus on logistics and software solutions. Recently, ZEOS and TradeByte were selected as TikTok's preferred logistics and integration partners for fashion and lifestyle merchants. This partnership enables merchants to seamlessly connect to newly launched TikTok shop in key European markets. including Germany, France, and Italy. During the first quarter, ZEOS and TradeFight facilitated the successful launch of the first partner on TikTok shop in Germany. By leveraging our ZEOS offering, they were able to quickly capitalize on a new growth opportunity and efficiently navigate the complexities of launching on a new sales channel, paying into our vision of unlocking multi-channel growth opportunities for brands and retailers across Europe. The proposed acquisition of About You perfectly fits into our strategy to build a leading ecosystem of fashion and lifestyle e-commerce. The acquisition is progressing as planned. Let me give you a short update on where we stand. On December 11, we announced our intention to make a voluntary public tender offer for up to 100% of About You's share capital. Since then, 91.5% of About You shares in total, excluding treasury shares, have been successfully secured. To obtain the remaining shares, we intend to implement a squeeze-out of minority shareholders post-closing. In the meantime, we have received regulatory approval by the German Federal Financial Supervisory Authority . The transaction is nearing closing with only the regulatory approval from the EU antitrust authorities remaining, which we anticipate to receive by summer. Last but not least, in terms of Zalando's standalone financial performance, we are well on track to meet our full-year targets and confirm our 2025 guidance, despite a fast-changing geopolitical and macroeconomic environment. Before we turn to our Q1 performance in a bit more detail, let me briefly touch on the progress of our upgraded loyalty program, Zalando+. During our full year update in March, we laid out our exciting plans to further advance our strategy to accelerate our growth trajectory this year and beyond. In B2C, besides bringing Zalando to more European markets and launching our propositions like Beauty and Launch by Zalando in additional markets over the course of the year, one of the core initiatives is the rollout of our upgraded loyalty program, Zalando Plus. Zalando Plus rewards customers with points for shopping products and engaging with content on our platform. Customers can unlock three different loyalty levels with an increasing number of benefits as they collect points. Since the initial launch in Spain in the third quarter of last year, we've successfully rolled out the program to a total of 13 of our 25 markets. Additional markets will be launched throughout the year. Already more than 15% of our customer base in all live markets is participating in the program. Our ultimate ambition is to serve the majority of our customers with this program and to increase the average order frequency and hence our share of wallet with them through the program. Early data from our first markets indicates promising progress towards this goal. Let's now take a closer look at our Q1 financial performance, starting with group level figures on page four. In Q1, we accelerated GMV growth. GMV increased by 6.5% to 3.5 billion euros. This was driven by both retail and platform business. Revenue grew even faster at 7.9% to 2.4 billion euros, driven by strong performance in Zalando marketing services and B2B business, which generate additional revenues not reflected in our GMV figures. Our focus on driving profitability is reflected in the increase of adjusted EBIT recorded in Q1. Adjusted EBIT reached 47 million euros, up 19 million euros year-over-year. Adjusted EBIT margin improved by 0.7 percentage points to 1.9%, primarily due to a higher gross margin. Our Q1 results demonstrate continued progress towards accelerating growth while continuing to drive profitability improvements and investing in future growth. Let's turn to page five and look at our B2C segment performance in more detail. Revenues were up 7.6% exceeding the GMV growth rate. Growth was supported by successful end of season sales and a promising start to the spring summer season. As mentioned before, our lounge, sports, designer, as well as our beauty propositions delivered strong growth supported by our strategy to elevate these assortment areas into powerful lifestyle propositions. Additionally, Strong growth in ZMS contributed to the revenue growth in B2C as well. Profitability improved by 0.7 percentage points to 1.9%, primarily due to an improved gross margin. Let's turn to the corresponding B2C customer metrics on page 6. Starting on the left, our acceleration in GMV was fueled by an active customer growth of 5.9%. By end of Q1, the number of active customers reached a high of 52.4 million in the first quarter, an increase of more than 2.9 million customers year on year. Looking at the right side, spend per customer remained flat at around 296 euros, with order frequency and basket size developments offsetting each other. Turning to page seven now and having a look at our B2B second performance. In the first quarter of 2025, we achieved B2B revenues of 240 million euros. That corresponds to an increase of 11.6% compared to the previous year and significantly above group level. In Q1, our B2B segment achieved an adjusted EBIT of 6 million euros with a stable adjusted EBIT margin of 2.4%. As in previous quarters, the vast majority of growth in B2B came from ZEOS fulfillment, including ZFS and multi-channel fulfillment. In multi-channel fulfillment, we continue to scale the number of merchants and also the number of sales channels ZEOS is active in and supporting merchants with their sales. As mentioned at the beginning, we also started a new partnership with TikTok Shop. It opens up a unique opportunity for merchants using both ZEOS and TradeByte and allows them to be part of TikTok Shop's expansion, thereby accelerating their e-commerce growth across Europe. Let's now move to the group P&L on page 8. Our group gross margin improved year-over-year by 0.9 percentage points. This was driven by a continuous strong self-rule of our retail inventory, which was further supported by a promising start to the spring-summer season in March. Additionally, strong growth in ZMS contributed since its advertising revenues come with a structurally higher gross profit margin. Fulfillment costs with a cost-to-revenue ratio of 24.4%, fulfillment costs are broadly unchanged. Marketing costs, on the other hand, saw 0.5 percentage points uptick. We deliberately increased investments in performance marketing to support continued active customer growth. Additionally, we continue to invest in several brand marketing campaigns to enhance brand visibility, among them our new spring-summer campaign with Sarah Jessica Parker. Admin and other expenses improved by 0.4 percentage points, driven mainly by increased operating leverage. Summarizing the group P&L, we achieved the year-over-year increase of 0.7 percentage points in profitability, driven primarily by an enhanced gross margin. Turning to slide nine for next working capital. Networking capital continues to be in negative territory and came in at minus 86 million euros. compared to last year, networking capital increased as a result of higher inventory levels reflecting our preparations for the spring-summer season and a low prior year baseline. Additionally, trade receivables rose by 22.6 percent as the business performed strongly, particularly towards the end of the quarter. Let's go to slide 10 now. Our cash and cash equivalents remained strong and ended the quarter at around 2 billion euros. This is around 600 million less than Q4 2024. Major drivers for the decrease in cash are one, a lower operating cash flow driven by inventory purchases for the spring-summer season, and two, restricted cash related to the about-you tender offer. Here, 403 million have been put into an escrow account. Consequently, this amount moved from cash to other current financial assets. This covers nearly 40% of the equity consideration of 1.1 billion euros This concludes the financial update for Q1. Let's now move on to the outlook on page 11. Since we published our full-year outlook at the beginning of March, we've been observing a fast-changing geopolitical and macroeconomic environment. So far, we've not seen any notable impact on our business as also evidenced by our strong performance in Q1. Consumer demand has been rather stable and our brand partners have not made any major changes. Going forward, our priority remains to successfully execute on our ecosystem strategy and to position Zalando effectively to handle any external developments. After Q1, we are off to a good start and confirm our standalone guidance for the financial year 2025, which we provided to you in March. In 2025, We will continue to focus on accelerating growth while delivering on our profitability target for the year and investing in future growth opportunities with our loyalty program Zalando Plus being one key example we highlighted today. This concludes our presentation for today. Before we jump into Q&A, let me wrap up with the key takeaways of today. Our ecosystem strategy is progressing very well. In Q1, we delivered an acceleration in GMV growth coupled with continued strong revenue growth and increased profitability. We continue to advance our strategy across both our B2C and B2B growth factors. The proposed acquisition of About You is progressing as planned with closing expected by summer. And we confirm our full year guidance for 2025. Let's now open up for Q&A.

speaker
Shari
Chorus Call Operator

We will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on their touchtone telephone. You will hear a tone to confirm that you have entered the queue. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use only handset while asking a question. Anyone who has a question may press star and one at this time. The first question comes from the line of Monique Poillard from Citi. Please go ahead.

speaker
Monique Poillard
Analyst, Citi

Hello, morning everybody, thank you for taking my questions. I had three if I can. The first one is just whether you could please give us an update on the current trading and whether that strong momentum that you mentioned towards the end of the quarter has been maintained. The second question I had was whether you could please give us a sense of how much the growth of the growth margin increase to that 90 basis points that you saw year on year was underlying versus how much was driven by mixed shifts from ZMS revenue growth. And then the final question. question i had was whether you could please quantify the gross margin impact in one two of the revenue deferral from the loyalty scheme should we still think about it as the mid double digit impact and about a quarter of it each quarter thank you let me start with current trading and then hand it over to roland for the other two questions um on current trading i think as as we said we we are happy with how we started into the year

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

especially March, proved to be a very strong season start. And we haven't seen major changes in consumer demand over the coming months. Obviously, that usual seasonality, right, with Easter, for example, in April, which typically is a period where people focus more on vacation and a bit less on spending time shopping. But apart from that usual seasonality, we haven't seen any changes. And so our view on the spring-summer season really hasn't changed. We are looking to deliver another quarter of mid-single-digit growth in Q2, and therefore we feel we are well on track for our full-year targets.

speaker
Roland Loew
VP Finance, Zalando SE

Yeah, I'll cover the questions on cross margin and maybe start with depression on loyalty is that also plays into to cross margin. So you're the same in March that we expect a mid double digit million Euro amount of impact in twenty twenty five, which is a one off non recurring non cash impact. You also heard David talk about the successful rollout of more markets in Q1, and also so this impact is progressing as we expect. I would say for Q1, this amount is less than 10 million, and it will slightly increase as we go through the year. We asked about the gross margin increase in terms of underlying. I think we've seen progress across all three of the drivers, so underlying retail gross margin was slightly better. And then we saw growth in our partner program, which also contributed to an increase in gross margin. And as I said, we had a very strong quarter for ZMS. This comes also with a very attractive gross margin profile. So this also contributed to the gross margin increase. And to get up to the loyalty impact that I referred to that has a minor impact on revenue growth for Q1, and it has also a small impact on gross margin for Q1.

speaker
Shari
Chorus Call Operator

The next question comes from the line of Anne Critchlow Barenberg. Please go ahead.

speaker
Anne Critchlow Barenberg
Analyst

Anne Critchlow Barenberg Good morning. Thanks for taking my questions. I know you no longer split out DAC and rest of Europe in the segmental reporting, but I'm just wondering if you could comment on what you're seeing in the trend in profitability for the rest of Europe and what your expectations are there. And then I've got a second question on the AR. I saw that small acquisition. Just wondering what you'll be working on there and how it might support, for example, virtual fitting rooms and so on. Thank you.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

When we look at the market picture, I think we were very happy with the developments in Q1 because we actually recorded growth in every single of our 25 markets. As usual, growth was a bit more pronounced in the rest of Europe region compared to the Dutch region, given that we are also at an earlier stage of maturity in some of these markets. And on the profitability side, the picture was reversed as usual. So stronger profitability in DACHT than the rest of Europe. But yeah, overall very happy with the fact that all markets show strong performance. your second question yes we successfully closed the acquisition of deep ar a uk based company specializing in 3d asset creation and augmented reality as we explained in our annual press conference in in early march one important focus for this year for us is to provide our customers with the best product detail page in fashion possible, meaning that when they look at a product on Zalando, we want them to Get all the information of the product, but also obviously the best available visual content for these for these products and Deep AR in the future will contribute to that goal Thanks to their 3d technology which we've already started to to pilot at a small scale and plan to roll out at a larger scale now and especially in the area of shoes. And secondly, we obviously aim to capitalize on their virtual try-on capabilities at a later point in time. So we are very excited about the capability that the company brings for us in terms of further elevating the level of content we have on our websites for our customers.

speaker
Shari
Chorus Call Operator

Next question comes from the line of Mia Strauss, BNP Paribas. Please go ahead.

speaker
Mia Strauss
Analyst, BNP Paribas

Good morning, both, and thanks for taking my question. Maybe just one. I know you spoke briefly about the tariff impact, not seeing any changes, but are you seeing anything from, you know, Shun and Timu dumping into the EU, or what are your thoughts on that? And then the second question is, you know, the land has been delivering quite a bit of growth over the last 18 months or so. what sort of market share do you have now of the online power market and um is the how how has that trended versus a year ago and then maybe just lastly on marketing and performing costs and marketing costs have increased quite a bit this quarter performance was flat how should we think about this for the rest of the year in terms of modeling thank you sure yeah on the

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

On the tariff side, as said so far, we haven't seen any impact. Keep also in mind that we are only serving Europe. So that means anyway, in terms of direct impact, we wouldn't have expected anything else. Obviously, there's still a chance that we might see indirect impacts down the line due to the consumer sentiment and also to potential changes on the supply side or competition. So far, however, as also showcased by our Q1 numbers, no specific impacts. Vis-a-vis Sheen and TIMU, obviously we've also read probably the same speculations and reports that you've read, but no particular insights or impact on our business that we can report on. Keep in mind, our own strategy is very much focused on multi-brand fashion, high-quality fashion, and therefore it's also not directly comparable to what they are offering. On the second question with regards to market share, as you know, we typically look at the total European fashion market, 450 billion. With our current size, that means we roughly have a 3% market share. However, with the growth that we've raised, that we've recently recorded, we are definitely growing faster than the overall market, so we're gaining share. thanks to the successful execution of our strategy. And we are also particularly pleased to see that while the overall environment is probably still a bit muted, as is also shown by the rather flattish, below average consumer sentiment, we actually see quite good traction in online channels, both evidenced by our numbers, but also by some of the publicly available numbers, for example, by BAVH and others, that report generally faster growth for online fashion than for total fashion. And so that's definitely contributing to the overall growth acceleration that we are driving this year.

speaker
Roland Loew
VP Finance, Zalando SE

Yeah, so on your question on marketing spend, so yes, we did record an increase in marketing spend in Q1. As a reminder, we obviously remain ROI driven when we think about our marketing investments, and we saw good opportunities in terms of investments in Q1. And I think you've also seen the evidence of that with an all-time high in terms of customers. When we think about the rest of the year, we continue to expect a slight decrease in marketing spend versus 2024. However, again, we remain our life focused there, but in aggregate, we would expect a slight decrease still.

speaker
Shari
Chorus Call Operator

The next question comes from the line of Sarah Roberts from Barclays. Please go ahead.

speaker
Sarah Roberts
Analyst, Barclays

Hi, good morning. Thank you for taking my questions. Just three from me, if that's okay. Firstly, can you give some clarification on the point you just made around current trading? I think you mentioned that you're expecting mid-single-digit growth rates in Q2. So does that mean we should think about a slight slowdown versus what we've seen in Q1 at 6.5% growth rate? And I guess in terms of April, it seems as if it's fair to assume that it decelerated month-on-month off the back of a strong March. But how should we think about the growth rate of April trading in terms of versus Q1? And then secondly, on ZMS, can you quantify what you're seeing in terms of ZMS versus Q4, where I think you called out it had returned to double-digit growth And can you highlight what your expectations are for the full year? And then thirdly, just again on the Xi and Timi point, I think we've seen some news reports over the past couple of weeks that Chinese players have started to increase their digital ad spend in Europe in light of the recent de minimis changes. Have you seen anything in terms of higher performance marketing costs or kind of higher cost per clicks off the back of this over recent weeks? Thank you.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

Well, I mean, on the current trading, I think happy to confirm again that we are looking to generate mid-single-digit growth. I think that obviously doesn't mean that we can pinpoint the exact growth at the moment, given that there's two months out. Yes, April also seasonally, as I mentioned, is showing a bit slower growth than than March, but that was also expected. We feel that for the rest of the quarter we have a good plan and will be able to deliver on the mid single-digit growth rate that I mentioned. color on single month performance is not something that we would like to provide. On your second question with regards to ZMS, we are definitely pleased to see such a strong performance in ZMS. I think it's also showing that our platform is really attractive for brands, both as a channel to drive sales, but also as a channel to build their brand. We also expect that MS to have a successful year overall and to continue to grow revenue significantly ahead of overall group. And that will obviously contribute to good cross margin and also profitability development in line with the targets. that we've set out for the group overall. And last but not least, on Sheen and Timu, with regards to our own marketing and customer acquisition efforts, actually the customer acquisition cost has remained largely flat, so no impact on our business so far.

speaker
Shari
Chorus Call Operator

Next question comes from the line of Luke Holberg, Morgan Stanley. Please go ahead.

speaker
Luke Holberg
Analyst, Morgan Stanley

Morning, everyone, and thank you for taking my question. My first question is just on the inventories, which rose relatively significant in the course, and I appreciate there was a weak comp. Can you just comment a little bit more on how that's faring through the course? Are you seeing a typical sell-through or off-price? Just any comments in that regard would just be helpful. And then my second question is more conceptually, but social commerce has become a big vector in parts of Asia, and I'm just thinking that with your fulfillment for some of the brands on TikTok shops, Do you see it as just an alternative way to generate fees from a separate avenue? Or is there any risk here of cannibalisation of your core platform that's just more of a conceptual one? Thank you.

speaker
Roland Loew
VP Finance, Zalando SE

Yeah, I'll start with commenting on the inventory question. So, yeah, you've seen our inventory grow. I think we're very well positioned for the spring summer 25 season with this and expect to continue to also see good retail growth in Q2. As you also called out last year, we had a historic low. So that also plays into that growth rate. And if you think about inventory mix, we also feel good there because we're skewed towards new in season inventory. So we're also quite comfortable with our expected overstock level in terms of inventory.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

And on social commerce, I think we really see it as an opportunity for us as a business. As you know, we obviously have a very successful fashion and lifestyle platform that is growing and where we also still see a lot of potential for the future. But even in our boldest dreams, we don't think it will cover 100% of the market. And with our ecosystem strategy, As we explained, we really aim to serve an even larger share of the markets. Yeah, obviously, a significant volume of transactions happening on our platform directly, but then also enabling transactions that happen outside of our platform, be it on other more transactional platforms or also on social and discovery platforms. And I think from what we are seeing, that's a very compelling value proposition for brand and retail partners. and they are choosing our B2B offering primarily because of this advantage of having one single integration, one single stock pool to serve all their channels, all the platforms, all the social channels, and their own .com.

speaker
Shari
Chorus Call Operator

The next question comes from the line of Yashraz Rajani, UBS. Please go ahead.

speaker
Yashraz Rajani
Analyst, UBS

Hi, thank you for taking my questions. I've got three follow-ups, please. The first one is on the market share point. I appreciate you mentioned that you look at market share for an overall European apparel and footwear market. But just to dig a little bit more into the online space specifically, are you saying that your recent performance is basically just because of the strength in online or do you think that you are taking share or exceeding growth of certain online competitors specifically as well? Can you give us some color there? The second one is on Germany and France. So there was a beauty retailer that called out an alarming level of weakness in Germany and France consumer sentiment. Can you give us some idea of what you're seeing there? Is there any particular category where you are seeing weakness or strength? I think that would be helpful. And the third one is on inventory. So, you know, I appreciate you mentioned that there's some speculation around Chinese e-commerce players, but more specifically in terms of what you are seeing with your partners, are you seeing some of your partners, specifically sportswear names, pushing more inventory to you? In which case do you think that there may be a potential overstocking situation going into the second half? Thank you.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

On market share and especially the question what drives our growth, I think our view really hasn't changed to what we communicated at the beginning of March. Back then, as a reminder, we said that our growth would be based on two main drivers. One is overall online market growth and the second one is our strategy and the strategic initiatives related to it for example loyalty but also lifestyle expansion growing all our lifestyle propositions and to some degree though obviously at a small scale at the beginning, also our investments in inspiration and entertainment. And that view hasn't changed. So I think when we look at how we got to the strong growth levels in Q1, I think it was really the combination of solid growth market traction and good demand in online in general from consumers. And then secondly, us executing against our strategy and offering customers and partners an even better experience than we did at the same time last year. um on your second question germany france as i mentioned earlier we've seen growth in every single market in q1 including france and germany so from our side we definitely cannot confirm that there's any issue in france and germany also i think the example you mentioned probably came from a beauty retailer and especially if we look at our beauty business i think we see also in these quadriographies and hence we are actually very happy with the traction overall, but also in the specific markets, Germany and France, you mentioned. And then last but not least, on the inventory side, what we've definitely seen is an increasing level of inventory in our ZFS proposition. That's actually something we're very happy about because it means that we have stronger availability and also can help partners drive more sales on our platform. But as you know, it also means that we can offer customers the benefit of a one parcel experience And last but not least, it also means that we enjoy better order economics because we can put more items in the same parcel when customers order. And hence, we are actually very happy to see this kind of development. I think it will further fuel our growth in the coming weeks and months. And what we are not seeing, however, is like a higher than usual degree of discounting on our platform right so the sales that we are talking about also from our partners are primarily black price sales which is also to be expected at this time of the season the next question comes from the line of richard chamberlain rbc please go ahead

speaker
Richard Chamberlain
Analyst, RBC

Thanks. Morning team. A couple from me, please. First of all, back to the loyalty program. It sounds like that's leading to some good metrics so far in terms of order frequency, share of wallet and so on. And based on the first sort of markets you've got data for like Spain, Austria and France. I just wondered if you expect that pattern to be representative for the whole group, whether that pattern you expect to continue for for other markets and whether you're seeing that sort of consistently across different markets so far. And then on to about you, I wondered if once, assuming that completes this summer and you get the required regulatory approval, will you then be looking to update on the guidance and the synergy expectations and so on once that deal has completed? Thank you.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

Sure, yeah. On loyalty, I think we are very happy with the fact that we were able to launch so many markets in a relatively short amount of time. Keep in mind, we are now live in 13 markets. That's significantly more than our previous Plus program was live in. And we have also already surpassed by quite a margin the previous amount of loyalty members. And for us, that's already... Big success just a few months in. If you couple that with first read, as you mentioned, on the customer metrics in the markets where we already have a bit more data to look at since we already launched last year, then I think we can be very happy with what we've achieved so far. Obviously, each market individually has a ramp up curve. However, we are actually seeing a quite similar pattern of this ramp up across all the markets that we are launched. And therefore, we also are convinced that the program will add momentum to all the markets. the markets where we offer it. Yeah, we'll probably get a better read on especially the recently launched markets, so 10 of the 13 only having launched in Q1 in the coming months. But so far, everything looks pretty similar to the markets we launched earlier. On about you, as we said, everything moving according to plan and expecting closing in summer. And for sure, once we have had an opportunity to then also take an even closer look at the company and all the data post-closing, as you know, so far our insights were limited for competitive reasons, of course. We will be then happy to also provide you with an update of what we expect for the combined group, but also in terms of synergy delivery for the coming years.

speaker
Shari
Chorus Call Operator

Today's last question comes from the line of Georgina Johanan, JP Morgan. Please go ahead. Hi, thank you.

speaker
Georgina Johanan
Analyst, JP Morgan

I've got three, please. The first one, sorry if I missed it, but I just wanted to understand, in the B2C GMV growth, is it fair to say that sort of the growth from partners and the wholesale growth is kind of tracking broadly in line with each other at the moment, or are we seeing actually an outperformance of wholesale at the moment, please? That was my first one. Second one was just given the progress in gross margin seen in the first quarter, and it sounds like whilst there's mixed effect in there, it is kind of underlying drivers. Should we expect similar growth to come through in the second quarter as well? Would that be a sensible modelling assumption? And then finally, just on the ZEOS partnership with Next, if you could just provide us an update on where that's at in terms of warehouse transition and if you have kind of the full range of stocks sitting in your warehouses already and so on, that would be really helpful. Thanks very much.

speaker
David Schröder
Co-CEO and Interim CFO, Zalando SE

Let me take your GMV growth question and also the next question and then hand over to Roland for the cross-margin question. When we look at the composition of GMV growth in the first quarter, I think it's fair to say that wholesale and partner are broadly moving in in line with each other, so no major change in the underlying shares. We were actually happy to see both models grow and contribute to our growth acceleration in the first quarter. On the ZEOS NX partnership, everything is moving according to plan. We were even able to ramp up some of the joint operation a bit earlier than planned, which contributed to the growth in B2B in Q1. Particularly the ZFS part of the partnership where we now are able to serve next customers across a wider range of markets than before. This was also enabled by having more next inventory in our fulfillment centers. uh which yeah also led to a nice acceleration of sales uh that the next has on our our platform and so i think we are all happy with how the partnership is progressing we are now obviously taking all the required steps to make sure that we can also power next's own uh ecom channels as of summer this year and everything is moving in that direction yeah

speaker
Roland Loew
VP Finance, Zalando SE

So, in terms of cross margin, so, yes, we saw good progress in into one and I think we're also very well underweight for twenty, twenty eight goals that we set out for for this. If I think about Q2, we don't really specify at the cost line level by quarter, but we'll continue to have benefit from an increase in partner business. As David said, we're positive on the ZMS development as well, but we'll also take into account that obviously our B2B business is growing at a higher rate than group or B2C, and that Business comes with a structurally lower gross margin, so that will provide an offset. So I think, on the whole, we'll not see as big of an increase as we saw in Q1, but rather being flat versus last year.

speaker
Shari
Chorus Call Operator

Ladies and gentlemen, that was the last question. I would now like to turn the conference back over to Patrick Koffler for any closing remarks.

speaker
Patrick Scoffler
Head of Investor Relations, Zalando SE

Thanks, everyone, for joining this rather short call on Q1 2025. As always, the IR team is happy to answer all of your remaining questions in the course of today or over the next couple of days. With that said, thanks very much for joining today and listening into it. And happy Tuesday. Take care and see you soon. Bye-bye.

speaker
Shari
Chorus Call Operator

Ladies and gentlemen, the conference is now over. Thank you for choosing Coral School and thank you for participating in the conference. You may now disconnect your lines. Goodbye.

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