Fractal Gaming Group AB (publ)

Hi everyone and welcome to today's presentation of the 2025 Q1 report for Fractal Gaming Group. Today we'll be presenting the key highlights from our just released Q1 reports, focusing on the business status and financial performance for Fractal during the first quarter of 2025. We've had a strong start of the year and a good momentum now when we're moving into Q2, but at the same time we are navigating an uncertain macro environment that could impact especially the second half of the year. We'll go a bit deeper into that today and as usual we're of course happy to answer any questions you might have either in the end of the call or if you reach out to us individually. Starting by looking at the highlights from Q1, we are satisfied that we are able to build on our strong momentum from Q4, delivering a great start of the year driven by our strategic initiatives and an increasing consumer demand. In Q1 we reached an impressive -over-year increase of 18%, reaching a net sales of 226 million SED. This is the second strongest quarter for Fractal ever, only surpassed by the record set in Q2 2023. We see strong momentum in all our regions and positive contribution from our strategic initiatives, such as the sales expansion at Amazon that is now a key driver of growth. In total, our sales out from track partners increased by an exceptional 29% and we strengthened our market shares in key regions. Despite efforts to increase our channel stock levels, the high sales out resulted in continued low inventory in the channel at the end of the quarter. Therefore, our order book, together with continued healthy sales momentum, points to a positive sales development also in Q2. But we also see that the challenges in the global business environment could have impact in the second half of the year. Our EBDA margin went down slightly to .5% compared to the same quarter last year, primarily due to increased trade costs and successful efforts to optimize our inventory. We have continued our focus on driving operational efficiency while investing for future growth. Finally, our new Refine share was an important growth contributor and we expect upcoming product launches, including our Scape gaming headset that launched in Q2, further accelerate that development. Looking at the gaming market more in general, we are witnessing a significant change compared to 2024. The launch of next generation graphic cards has sparked a much anticipated upgrade cycle in the market, despite early availability and pricing concerns on these products. We believe this will have a positive effect on demand during the coming months. At the same time, growth in the PC gamer base and projected revenue increase highlight the resilience and potential of this sector. Major game releases during the quarter have not only driven engagement, but also reinforced PC's dominance as the preferred platform for gaming. This trend position us favorably as we align our offerings with market demands and capitalize on the growing gaming community with a wider gaming station focused portfolio. In Q1, we expanded our successful North portfolio with the introduction of the Fractal North XLRC. Building on the success of previous models, the North XLRC is designed for motherboards with reverse connectors that enable a fully hidden cable build. North has redefined the PC case category with the XLRC catering to gamers who value both functionality and style. The emphasis on clean, minimalist setups reflects current consumer preferences and our commitment to innovative design continues to set us apart in this market. This launch not only reinforces our design leadership, but it also aligns with evolving tastes of today's gamers, ensuring that we remain at the forefront of the industry. Now it's time to dive deeper into the financials for the quarter and I hand the word to Kari.

Thank you, Jonas. Let's take a closer look at our first quarter performance starting with net sales. We started the year strongly with Q1 net sales reaching 226 million, reflecting a -over-year increase of nearly 18%. Since we sell exclusively in US dollar, we also track performance in US dollar terms, where net sales reached 21 million, representing an organic growth of 14%. When we presented our Q4 report in February earlier this year, we noted that Q4 was the second strongest quarter in the company's history. However, Q1 2025 has surpassed Q4, now standing as the second strongest quarter following the record set in Q2 2023. In the second half of 2024, we launched our first new product category, the Refine Share, which significantly contributed to our overall sales momentum in Q1. In alignment with our business plan, we continue to advance our strategic initiatives, particularly the expansion of our product portfolio. During Q1, Nvidia released its new series of graphic cards, which increased consumer demand and drove our growth. Not all cards were released in Q1. Some also launched in Q2, which is expected to positively impact sales in that quarter as well. In Q1, sales out, meaning true sales out to end customers, increased by approximately 29%, a strong indication that our products are well received by customers. This has resulted in low channel inventory as we enter Q2, which could indicate continued growth. Moving on to the next slide and segment development, we have seen a strong performance in share sales during the first quarter, which has begun to notably influence our overall sales mix. Despite this shift, cases remain our largest product category, accounting for 86% of total sales compared to 93% last year. This shift in product mix highlights the growing importance of our new product categories. Sales of cases increased by 8% to 195 million. The other product category, which includes shares, saw an impressive increase of 147%, reaching 31 million. We observed growth in all regions compared to the previous year, with no change in the proportion of sales between the regions as the growth was proportional. This growth was primarily driven by increased demand from end customers, but can also be attributed to a strong quarter for Amazon and the successful sales of the refined share. The EMEA region was the strongest performer this quarter with net sales of 113 million, representing an approximate 16% increase. EMEA's share of total sales was 50%, consistent with the previous year. The Americas showed the highest growth, increasing by 19% to 88 million. The Americas share of total sales was 39%, remaining within historically normal levels. Net sales in the APAC region were 25 million, with their share of total sales at 11%, in line with previous year. Moving on to the next slide and product margin development. In the first quarter, the product results amounted to 91 million compared to 82 million last year, and the product margin was 40.4%, which was a decrease of .4% year over year. Several factors contributed to this change in product margin. Freight costs had a significant negative impact, reducing the product margin by approximately 2 percentage points. During the first quarter, freight costs were more than twice as high as they were during the same period last year. Only freight to our regional warehouse in the US impact our income statement. Change product mix also negatively impacted the margin by approximately 1.5 percentage points. We optimized inventory in the quarter by selling older products with lower margins, primarily within the water cooling category. Additionally, the share of shares in our sales mix increased, which have a slightly lower average gross margin compared to cases. The currency effect contributed positively to the margin by approximately 1.5 percentage points in Q1 compared to the previous year. As you know, we are to a large extent a dollar based company, as we sell in US dollar, regardless of the markets, and make all our product purchases in dollar, which provides a natural hedge. Approximately 40% of our operating expenses are in US dollar, with the rest primarily in SEC and Euro. Since we report in SEC, our growth is influenced by the US dollar exchange rate. The dollar has been historically high for quite some time, and we should expect a short term negative effect and possibly normalization in the future. Tariffs had a smaller negative impact of about 0.4 percentage points. Fractal's previous US tariff exemption of 25% for computer cases is currently valid until May 31, 2025. During the first quarter of 2025, an additional 20% tariff was imposed on all imports from China to the US. Additionally, reciprocal tariffs of up to 125% have been introduced, but our largest category cases is currently exempt from these tariffs. However, our other categories are currently affected, and we are reviewing our short to long term strategy to mitigate the tariff costs and to ensure strong development in the US. Let's have a look at EBTA and cash flow. EBTA increased to 37 million in the quarter with a margin of 16.5%. During the quarter, we continued to focus on streamlining our operations and ensuring good cost control. Operating cash flow in the first quarter was 73 million, a significant improvement compared to last year. This was mainly driven by a favorable positive networking capital. This improvement in operating cash flow reflects our ongoing efforts to optimize our financial performance and maintain a healthy cash position. Fractal demonstrates strong financial stability and flexibility, with net cash growing to 105 million compared to 32 million last year, and the overbought facility with a limit of 80 million has not been utilized. This solid financial position allows us to invest in future growth opportunities, innovate our product offerings, and navigate market fluctuations with confidence. Ahead of the 2025 Annual General Meeting, the Board of Directors has decided to propose a dividend of 1.25 SEK per share for the financial year 2024. This is the first time the Board has proposed such a dividend, marking a significant milestone for our company. It is also a testament to our strengths as a growth company, demonstrating our ability to generate value for our shareholders while continuing to expand and drive profitable growth. Moving on to the next slide and the income statement. Revenue in the first quarter increased to 230 million, representing a 17% -over-year growth. Goods for resale amounted to 135 million, which as a percentage of sales was in line compared to last year. Fractal has a stable product margin around 40%. Other external expenses increased to 31 million. This increase is connected, among other things, to marketing costs, and this is in line with our strategic initiatives to boost our market presence and drive long-term growth. Net financials were negatively affected by the US dollar SEK exchange rate, as we report in SEK. However, interest expenses remained low, as we are in a net cash position and have not utilized our credit facility. As a result, the profit for the period was 21 million compared to 26 million last year. With that, we have walked through the financials and I hand over to Jonas again.

Thank you, Karin. As we summarize the Q1 report, it is clear that we are in a strong trajectory, with a sales momentum that is among the best in our history. We delivered the second strongest quarter ever, net sales rose 18%, and sales out from track partners grew 29%, all reflecting sustained demand and confidence in our product portfolio and strategic initiatives. Following this situation, our channel inventory is low and we are working with our partners to balance stock levels ahead of unexpected continued demand, supported by key PC component launches and upcoming games titles. Our margins decreased slightly with an EBTA of .5% and a product margin of 40.2%, primarily due to increased trade costs and efforts to drive inventory optimization. The refined gaming share made a notable contribution to our sales success, and additionally the launch of NorthXLRC and continued interest in the Scape Gaming headset that will be launched in Q2 are reinforcing our journey to shape the future of gaming. Our strong financial position enable us to drive our strategic initiatives and deepen our market presence, ensuring long term growth. While global business uncertainties, particularly US tariffs, may impact sales and earnings in the second half of the year, we see this as a competition neutral challenge. Fractal has a solid short and long term plan to mitigate the impact, ensuring stability and adaptability long term. This includes price adjustments in the market and supply network optimizations, with the target to reduce our China-made US portfolio by 50% by year end, assuming current tariff conditions persists. Despite these external challenges, we remain optimistic about our ability to drive profitable growth in 2025 and beyond. Our confidence is backed by product innovations, expansions into new categories and stronger marketing and channel initiatives. And with that, we have taken you through the first quarter report for 2025. But we also want to take this opportunity to invite you to join us at Fractal's Capital Markets Day on May 15th. This event will provide deeper insight into our strategies for the future and how this connects to our new financial targets. The event is an excellent opportunity to meet our leadership team, engage with our vision and understand how we plan to navigate the evolving market landscape. The link provided here will guide you to the registration page, ensuring you don't miss out on this informative session. We hope to see you there.

But now it's time for questions. So thank you.

The next question comes from Simon Granith from ABG. Please go ahead.

Thank you, operator. Hi, Jonas and Karin, and congrats on the strong numbers. Initially, when you talk about the uncertain H2 outlook, giving comments that the macro environment could impact that period, are you then mainly referring to demand, i.e. sales or margins? And in connection to that, you did in conjunction with Q4 give some comments around the margin impact from the tariffs situation. Do you dare to give any similar comment as to how the situation looks today?

Thank you. Thanks, Simon. Yes, you're right to point out both the demand and profitability there, that both aspects could be impacted by the situation. Of course, prices changes in the market could slightly lower the demand, but also that the tariffs coming in, especially then hitting our other categories, could impact the profitability somewhat. But we are mitigating that and taking actions to make sure that we come out as strong as possible in the end. And that does include both looking at the price increases for the market, but also ways that we can optimize the distribution network side or the supply network. As for the margin impact, you're right, we did guide that more in depth when we had the Q4 report. But the world is very volatile right now, and there is a lot of information and uncertainties to give an indication of what we would sort of expect. So we have not included that in this report. But of course, we can look at what we expected from a 10 or 20% tariff increase that we saw at that point. And now we are in a different situation. But of course, we're also taking different actions now. So there might be some impact on both sides in sales and earnings during H2, but we also are confident in the long term plan that it will have lesser

impact in the long term.

Thank you so much. And I

will continue on that tariff subject a bit more. And of course, the situation is clearly floating. But do you have any comments to make about the exemption you have received on cases? What is the latest and greatest you're hearing on potential extension? Anything to pointing to either direction here?

Yeah, first. So now actually, for cases, we're talking about two exemptions, right? So to clarify, one, we have exemption on the 301 tariffs, which is on 25%. And that is what will be expired on May 31st. If no, no, no new news come out. It's not likely that we will hear anything up until something happens. There is no rumors. There is no information like that. So we will see. But it's now three weeks left, approximately until until end date. And we'll see if something happens. But we also know from previously that the exemption could also be retroactive coming after the end date. So there is also an uncertainty in that. Just looking historically how things have been. But there is no new news to share regarding that exemption. The second exemption is the exemption for cases on the 125% reciprocal tariffs, which is not with an end date. But we never know, of course, what happens. So right now, there are two exemptions and one of them, the 25% 301 tariff will

end on 31st of May as of current information.

Thank

you. That's helpful.

And a final question around tariffs. You have both been talking about long, short and long term plans to mitigate the effects. Should we expect such initiatives to bear fruit already in H2 or do tailwinds from such measures take longer than that to fully materialize?

Of course, the short term effects will help us already during H2. Those actions that we can take when it comes to market prices, but also other negotiations that we have that could help us already in short to midterm, long term, primarily supply network optimization. That has a bigger impact later on that would be

late

H2

or 2026 onwards.

Thank you. And

I have two more questions if you do not mind. You mentioned that escape will be launched in H2, in Q2. Did this land any tailwind to the Q1 figures or given that you usually sell to your resellers ahead of launch or should we rather see such effects in Q2?

No, there is no particular escape

impact on Q1. So that's a Q2 impact.

Perfect. And then finally,

you have announced new organic growth targets. Very much encouraging to see them from my point of view. I have a question. Do these include any significant price hike tailwinds, which I am partly asking in light of the fact that the industry is raising prices due to the enacted tariffs or what is behind the incremental uplifts in your organic growth target to 15% per year from 10%

previously? It's not per se based on price uplifts to be a driving force there. But we do believe that the strategic initiatives that we are driving with the category expansion, with our initiatives in the sales and marketing channels and our way to build our brand in the case drives us towards a stronger growth trajectory. So it's rather our own initiatives and the actions that we're taking that gives us confidence in delivering over 50% growth and as the financial target says, prices and the changes that was in the market now in the last few weeks is not really impacting the decision to change the financial target. I could also mention that this is of course a topic that we will dive much deeper into

in the next week's capital markets day.

Thank you. I appreciate it. Thanks for having my question. I'm looking forward to meeting you next week.

Thank you, Simon.

The next question comes from Ammar Galajasovic from Carnegie Investment Bank. Please go ahead.

Hi guys. A couple of questions from my side here. Starting off with your positive outlook for Q2 on sales growth, I touched a bit upon the effect of the new graphics card releases here. How do you reason about that effect in Q2 and Q3? Have we already seen the big bump in Q1 or do you expect those releases to drive more growth in Q2 and Q3 than Q1?

Hey Ammar. We definitely believe that the GPU releases that sort of has come not all at once in the beginning of the year but rather

at

different times up until now more or less will have impact to drive demand in the coming months. So that will be something that will help us all through 2025 or help the industry for growth. So it's a positive addition of course to drive growth in the industry. Of course it also has a bit connection to or impact whether the availability and pricing concerns that has been there originally is mitigated but it is our belief

that it will help drive demand throughout 2025. That's clear. And then

a question on your other product categories. You mentioned Refine being a big driver here over the past almost year now. Is it safe to say that Refine now maybe could make up for more than half of the other segment and at what point would you split it out completely? How big does it need to be?

Yeah, Refine is becoming a majority of the other category segments. What we have said regarding separating it is at least that won't happen during 2025. We want to see it having a significant contribution to the overall number. Same as for upcoming audio then.

So we'll see for 2026 how we're going to look at the numbers.

And then just lastly a follow up question kind of on the same topic but more on Scape. What are your expectations for the release of Scape if you compare that to how successful Refine has been in terms of net sales? Do you expect similar levels? I know the price point is lower but I would assume a higher, kind of it being a higher volume product. Could you give us any color on that?

First of all we're humbled in saying that Scape will adjust as Refine and other categories. We're confident in the long term potential of this product. It will take a couple of months before we are there delivering on all full cylinders. But yeah, sure, Scape has the same potential as Refine long term for us. So we can be looking at both of these products as two growth contributors for Fractal. Right now we are launching in a more uncertain period as we talk about. And we'll see how the launch especially from US might be slightly lower than what we expected from beginning but it won't have a long term impact here. So Scape and Refine will

both contribute to our growth. Okay, great. Thank you for that. That's all for me. Perfect. Thank you.

Just a reminder, if you wish to ask a question, please dial pound key 5 on your telephone keypad.

There are no more phone questions

at this time. So I hand the conference back to the speakers for any written questions or closing comments.

All right, we have a few written questions. So let's start. Do you see any indication that there were tendencies of front running during the quarter, both by end customers and retailers?

That's a good question. We don't see any clear sort of evidence of that, that that would be a driver of our growth. One reason to say that is that we're seeing the growth from all different regions around the world. So there is no indication that it would be primarily from one region or the other. So that's probably one of the key arguments why we don't believe that to be the case. It's a strong consumer demand in the marketplace. People have been waiting to upgrade their systems and together with the initiatives and the especially on the channel side but also on the product side from our side. It is a good combination that has allowed this growth.

Do you expect your shares to have lower margins than your cases going forward as well?

Yeah, I mean, what we have said continuously on shares is that they are in the range that we have within our cases as well. So it's just as a case category that we're a case series that we would have in that sense. But long term, we believe that both shares but future on also the audio category with the headcounts. So the headsets will increase in margin as we optimize and improve our supply chain and operations when it comes to that. So it's just as for cases we have been improving over the last 15 years, we will do so on other categories as well. But shares is within the case category margin range.

Have your share production caught up with the demand yet?

Yes, that is our impression that we don't see any shortages when it comes to the supply of shares.

Have you used your strong balance sheet to build up your warehouse in the US after the quarter ended?

I can start there Karin, then you could

fill in. Just as the previous times ahead of tariff exemptions, we have been building inventory within the regional warehouse in the US ahead of tariff coming in. Now the tariff build up here has been very rapid and ad hoc in that sense. But we still have the date of May 31st. So of course we are taking measures to build up our inventory. But at the same time, we're seeing as we talked about before, a very strong sales increase, which is of course taking down the inventory continuously as well. So it's been a strong push from our side to continuously make sure that we have enough supply of course in the US ahead of the tariffs. Sales out, which is positive. I worked against it of course. I

think it's fine. Thank you Jonas. The last question. Are your cases gaining market share or are your cases sales increased caused by general boost demand for the whole gaming case markets? Are we gaining market share on cases?

Yeah, that's our clear indication. Our sales out and our sales in the marketplaces are repeating the growth of the industry and

fractally strengthening our position.

Okay. Thank you. I think that's it.