Gentoo Media Inc.

Hi, and welcome to today's presentation of Gen2 Medias Q1 results. We are joined by Jonas Borg, who will present the quarterly results, and then we will have a Q&A session afterwards moderated by me. And if you have any questions for the Q&A, please send them through. But with that, I will leave over the word to Jonas. Please go ahead with the presentation.

Hi. Welcome to Gen2 Medias Q1 2036 presentation. My name is Jonas Rohrer. I'm the CEO of Gen2 Media, and I will take you to the presentation today. Following the presentation, there will be a Q&A session where you, the audience, can ask questions to the presentation and to our numbers. Let's get started with the presentation. Before we start going into numbers, I would like to just spend a bit of time on talking about the business and what it is we do in Gentle Media for those of you that are new to the company. Essentially, Gentle Media is about connecting high-end players with leading iGaming operators worldwide. We are leading affiliate marketing company in the online casino and sportsbook industry with a diverse portfolio of websites, products, and campaigns. We help online sportsbooks and casinos acquire high-value players at scale through premium lead generation and compliance solutions. This also means that another way to describe it is that essentially we are the biggest storefront for the iGaming industry. We have these online stores where people come in and browse around before they choose to make a purchase. This is then how we connect high-intent players with leading operators. We are a multi-channel affiliate using a mix of own websites and paid campaigns. We have performance-based recurring revenue share earnings supported by listing fees and CPA agreements. Also, I would like to briefly talk about our strategy, our strategic ambition, what we want to achieve, and our strategic pillars, how we will achieve them. So, in ambition, we want to build a leaner, more scalable, and cash-in-the-tiff affiliate business. We want to focus capital and resources on the highest performing frames, markets and channels. We want to increase revenue quality and player value through improved monetization, partner optimization and disciplined execution. We want to strengthen our flagship brands and we also want to strengthen our local champion sites across key markets. We want to expand our monthly channel acquisition model across own websites, paid media and also emerging AI driven discovery channels. We want to transition fully into an AI enabled operating model across technology, product, content, automation and commercial decision making And I would say the overall theme here is of course to improve scalability and operational efficiency. Going into the Q1 2026 Executive Summary, Q1 was a stable start to 2026, where gentle media demonstrated a more efficient operating model, smarter resource allocation, and also demonstrated being a more profitable business. Profitability was supported by cost reductions, with quarterly costs down approximately 3 million year-on-year, equivalent to around 12 million in analyzed run rate savings. This is ahead of the targets that we communicated when we announced our strategic realignment in Q1 2025. EBITDA before special items increased 19% year-on-year to 10.5 million. Revenue was relatively stable, but impacted by weaker February sports margins. However, underlying commercial momentum remained positive, with value of deposits, traffic and player sign-ups developing well in higher value segments during the quarter. Strategic investments continued across sports, products, technology, automation and monthly channel acquisition capabilities. And I think you can see here that the overall theme is transitioning toward being a more and more AI driven and AI supported business. Financial flexibility improved to the new shareholder backed loan facility and repayment of the revolving credit facility. Net interest bank debt and deferred consideration liabilities decreased by 3.6 million during the quarter. Going into Q1 quarterly highlights, Revenue ended at 24.0 million euros, 5% below Q1 last year. However, EBITDA grew 19% year-on-year, ending at 10.5 million, with margin expansions to 44% versus 35% in Q1 2025. Operating cash flow improved 61% year-on-year, supported by stronger profitability and improved cash conversion, but also being negatively impacted from working capital adjustments. FTDs impacted by disciplined paid media spends, portfolio realignment and focus on higher value players. Underlying commercial momentum remained positive, with value of deposits remaining strong above 200 million throughout the quarter, while traffic and player sign-ups progress well in higher value segments during the quarter. I think you can just tune in here on the value of deposits, very positive to see that in Q1 we are basically on level with last quarter, which is traditionally the strongest quarter of the year in terms of seasonality. Going into the financial highlights, revenue at 24 million, down 5% year-on-year, impacted by softer sports margins in February. Marketing spent at 5.5 million, down 20% year-on-year, reflecting the 2025 strategic realignment with fewer higher performing campaigns, websites and markets. Personal and other operating expenses were 8.1 million, down 17% year-on-year, with headcount reduced from 404 to 292. These costs were reduced by approximately 3 million year-on-year, with further operational cost reductions expected to support additional annualized savings going forward. EBITDA before special items increased 19% year-on-year to 10.5 million, with margin expansion to 44% versus 35% in Q1 last year. Special items totaled 1.6 million, primarily related to the closure of our UK office, operational simplification initiatives, fewer members in management, and refinancing related activity. Operating cash flow improved 61% year-on-year to 7.4 million, supported by stronger profitability and improved cash conversion. Going into revenue, 60% of revenue came from recurring revenue share agreements, 26 from listing fees, and 14 from CPA arrangements. This is very much in line with the previous quarters and also how we expect things to progress going forward. Europe, the Americas, and the rest of the world contributed respectively 59% of revenue, 18% of revenue, and 23% of revenue in the quarter. Nordic revenue increased year-on-year, while revenue from the rest of Europe declined. Revenue from the Americas remained stable year-on-year, with slight growth in North America, and revenue from the Western world increased year-on-year. Revenue for the quarter was impacted by softer sports margins in February and of course normal seasonality, notably when we compare to Q4, the previous quarter. Despite this, revenue development continued to improve compared to the low point reached in Q3 2025. And this is something I would say myself and management are very positive to see that we have changed the trend and the trajectory that we were on in 2025 and can now see that we are moving, going back towards growth. Going into player intake and value of deposits, player intake reached 81,400 FTDs in the quarter, decreasing 14% compared to Q1 last year, driven by lower investments in Brazil, and of course the strategic realignment. Player intake in the Americas remained stable here and there, with North America growing 150%. Player intake in Europe declined, with digital media executing a more narrow website portfolio. The strategic focus here continues to shift from value driven growth towards higher quality players and higher quality revenue. This is of course very much in line with the strategic realignment where we will be fewer people working on fewer websites and fewer products, but with a much stronger focus, hence expected to benefit long-term revenue growth and, of course, profitability. I think we can see here that despite a decrease in player intake, we can see that our value of deposits are progressing very positive, meaning that we are generating more and more players that have a higher value. That being said of course we would like now to see also that we start improving player intake going forward and are optimistic for the period ahead of us of course with the World Cup and also looking into the second half that is traditionally more positive than the first half of the year. In the player intake part, I would also like to mention here that during the quarter, I said we have seen improvements, and also in higher value segments, and the quarter also ended with a Google Core update that was positive for us. Looking into what I would call being a leaner and more scalable operating model, Total expenses, OPEX and marketing, reduced by approximately 3 million, equal to around 12 million in analyzed one-way savings. People cost declined 16% year-on-year, with headcount reduced from 404 to 292. Other operating expenses declined 19%. Marketing spend reduced 20% year-on-year, reflecting a more focused website portfolio. As trained and in line with our strategy, Further operational simplification initiatives were executed during the quarter, including closure of the UK office, reduction of support functions and management layers, which is expected to reduce quarterly costs by approximately 0.9 million going forward. Besides this, looking even a little bit further ahead, we also expect to see that increased AI adoption will support further execution quality and efficiencies in the second half of 2026. Since the start of 2025, interest-bearing debt, including deferred payments, has been reduced by 18.1 million. Cash has been used to deliver to the business. Hence, net interest-bearing debt, including deferred payments, has been reduced by 9.3 million. If we look at Q1 2026 specifically, This has further improved the company's financial position. We have done repayment of deferred payments of 1.6 million. We have repaid 2 million under the revolving credit facility in January and February. And we have done full repayment of the 18 million revolving credit facility through a shareholder loan in March. Deferred payments continue to decline are expected to be eliminated with last payment during August 2026. Shareholder-backed financing improves financial flexibility, while management continues to evaluate refinancing alternatives for the outstanding bond deturing in late 2026. And I think if we look at our leverage ratio here and look ahead, we will of course in the next quarter expect to see that decline further, which of course as management we are very positive about, that we continue now to show that we can de-risk the company. Operational highlights, starting with publishing. Publishing revenue remains relatively stable, despite a more focused website portfolio following the strategic realignment. Revenue was largely on par with the previous quarter, which is a quarter that traditionally benefits from strong seasonality. During the quarter, traffic and player sign-ups improved across several high-value markets and flagship frames. We worked a lot on conversion rate optimization and A-B testing initiatives, which actually delivered promising results, which supports improved monetization going forward, essentially in layman's terms. If we can improve the conversion rate and click rate of our website, we will make more players with the same traffic that we have. Hence, we will make more revenue going forward. We have seen positive results here, although we have to say that rollout to the wider portfolio has progressed more slowly than anticipated. So I think you can say here that we are not there yet where, you know, all the good things have come. The best is yet to come. Product investments continued across as gamers, sports and UX and platform improvements. I want here especially to highlight sports when I think we have established a very strong and experienced sports team that will help us and drive the growth forward in this attractive vertical in the industry. We also saw a continued rollout of Gentoo Media's Next Generation WorkPress platform across the portfolio, which is contributing to more efficient AI-assisted content delivery, improved site performance, and faster SEO execution. Our Next Generation WorkPress platform we have worked on for quite a few years now, actually. It's growing really strong. And now when we are integrating it with AI and AI enabling it, it's doing even stronger. There are still only a few handfuls on our site that aren't that platform. So of course, to the degree that we can onboard more and more sites to the platform, it will have a positive benefit going forward. We are working now to migrate one of our factory brands, Casinomeister, and I'm very excited to see what that can bring. And then also in the realization that the migrations have taken longer than anticipated, I think also the team has changed approach a bit for some of the wider a portfolio of websites that we have where some of them are smaller. I think migration will be more focused and more of a one size fits all versus making all sites unique. So what I'm trying to say here is that I hope to see an acceleration in our migration efforts here. So our WordPress next generation platform can benefit publishing business sooner than later. AI adoption. accelerated across publishing, improving workflows and efficiency. Work also progressed to secure visibility across emerging AI discovery channels. In terms of traffic from AI discovery channels such as ChatGPT, we don't still see any notable traffic. However, we believe that this is a strategic important area for us to excel in, and we believe, of course, that we want to be there the moment that we start to see a change in user behavior. The way we work within publishing is that we are, of course, doing traditional search engine optimization, and now we are also doing optimization to what's LLL-driven models or AI-driven discovery channels. There's a big overlap between the two activities, and then there's some things that are specific in terms of working towards optimizing for AI discovery channels. We are working there now, and we want to ensure that, you know, gentle media is not called in a Kodak moment where the industry changes. If there's a change, we want to be at the forefront of it, and we want to lead it. Going into paid, paid entered Q1 with positive momentum supported by you can say a seasonally strong US market during January. Revenue share performance was however impacted in February by player friendly sports outcomes. Revenue for the quarter ended at par with the previous year with value of deposits also stable. Improving channel economics remained a key priority during the quarter, particularly across P2C and social media activities that have not yet fulfilled expectations. We are addressing this through new AI-driven tools launched during the quarter, enabling real-time landing page optimization and faster campaign deployment, expected to improve conversion performance, picture rates, and you can say just overall operational efficiency throughout 2026. It is very important for us to improve the channel dynamics here because that will allow us to invest more in marketing to drive more revenue growth going forward. If we don't fix these channel dynamics or economics, you can say we will still hold back on marketing spend because essentially we are here to generate profit, necessarily not revenue. Going into summary and outlook, Over the past year, Gentle Media has transformed into a leaner and a more focused organization with a lower cost base, stronger operational processes, and being a more profitable business. The company continues to strengthen flagship and local champion sites while investing in sports and sports-related acquisition capabilities to strengthen its position within one of the industry's largest and most attractive verticals. The company has made material progress in AI adaption and automation, expected to further improve operational efficiency and execution quality going forward. I would say this is the first quarter where I see and feel that we are starting to see a wider effect from AI, using AI internally, working smarter with AI, just working faster with AI. In terms of internally, seeing a change in search behavior from AI. We have yet to see that, but as I said earlier, we are working hard, of course, to be at the forefront of this, and already now I think we have a strong position, and it's an area we will also focus on going forward. In short, I think we have moved far on AI adaption in Q1, and I'm very happy to see that. Q1 revenue. reflects seasonality, making it encouraging to see the positive trend reversals since Q3 2025. If we look at 2025, there has been a trajectory here with decline in revenue, and very happy to see now in Q1 that we have demonstrated that we have changed that trajectory, and also that we have demonstrated that we have restored profitability and margins back to the levels that we are used to. Revenue in publicing was in par with Q4 2025, while PEG has established a scalable acquisition model to support continued growth. Overall, we are entering the rest of the year with strong momentum across the business. Management, myself, are proud to see that we have successfully delivered on the strategic realignment that we communicated during Q1 2025. Our organization is well positioned to support our strategic ambitions and we are heading into summer with the World Cup and traditionally a stronger second half of the year compared to the first half. Thank you for tuning into this presentation and let's go to Q&A.

Okay, thank you very much for that presentation. I will start with your question. We also have some from the webcast. Maybe starting with the guidance. I mean, I think you mentioned that you saw that the Q1 trend indicates that you're coming towards your guidance for 2026. Do you see that in all the metrics mentioned in Q4, top-line EBITDA and cash flow?

Can you just say that again? No, sorry.

Talking about the guidance for 2026, you mentioned that you were on track for that. If you could comment on anything in terms of the three metrics, top line, ABPA and cash flow.

I guess, you know, no changes to guidance at this point. We have a summer now where we are very excited to see what will come up. We have delivered according to plan when it comes to cost and cost savings. And then, of course, you know, from there you can deduct that we have expectations now to revenue going forward, and notably, of course, for the World Cup and also for the second half of 2026.

Right. And then, can you say anything about the kind of trend in Q1? I know you mentioned sports win was negative in February, but otherwise, do you see kind of positive momentum month to month? Anything you can say on that?

Yeah, we saw... During the quarter, we saw good developments in traffic and in player sign-ups, notably for higher value markets. Also, as gamblers, we saw improvements on. And I think if we look past the quarter into Q2, we see the same trend there, maybe actually a little bit stronger. The Google Core update at the end of March was positive for us, and I think There's also been further additional positive developments in May for us when it comes to, if you call it, visibility in Google.

Sounds good. And mentioning that the FIFA World Cup are coming, starting in late Q2, what is the interest from the operators? Are you seeing a lot of campaign discussions, or how do you think we should look at the upside potential for the World Cup?

I guess, of course, a lot of interest from operators. You know, in some markets, of course, far more than others, depending on whether the currency has qualified right. But in all the big markets, there is tremendous interest in it. It's an area of sports that we have worked on for quite some time now. And I would say, even though we have gone through, you can say, a strategic realignment in 2025, where we reduced the cost base, We have actually at the same time invested more and more in sports and have formed, I would call it, a very strong sports team now. We have worked very hard on improving our capabilities and you can see the acquisition model in sports. So looking very much forward to seeing what we can get out of the World Cup and of course also the period after, you know, in Q3 and Q4.

Right. And in terms of your two segments, paid media versus publishing, do you think the more paid media that benefits from the World Cup or the publishing business benefit from that?

I would say we have invested a lot in publishing and sports. A strong team has been established with a lot of insights and features and products. And, you know, that's a more of a long-term sustained investment. In paid, we are ready now with campaigns and everything. And in paid, it's more about executing up to the World Cup and during the World Cup. And, of course, there we will be very opportunistic. So if we see opportunities where we can see that, you know, what we pay to make a customer is attractive, we will, of course, try to exploit that to the fullest. So you can say a lot of the sessions for the World Cup has already been made in publishing. In paid, there's been a lot of preparation, and then the show is about to start very soon.

All right. And I mean, from what you've seen in Q1 this far, stable profitability, I know it's the World Cup in Q2. Can you elaborate a bit more? I think you said that, of course, H2 is typically the stronger part of the year. Is that the same this year, or do you think that you will see already in Q2 that you're seeing kind of sequential growth, or is it more like Q2, Q4 you will see more top-line growth?

I think in those we will see at least based on previous experience, you know, that a bigger event like the World Cup and then also will probably be the biggest World Cup ever. It's an excellent chance to acquire a lot of players. So I think this is the chance for us to stock up in player intake. We also have a lot of activity for obvious reasons from players. And this also means that when you go into the period after the World Cup, there's a lot of active players that will keep being active. So I think we see the World Cup as sort of a change to do a sprint, start up in players and also have a lot of active players. And we expect that, of course, to benefit the period after.

And also a question around the cash flow here in Q1. A little bit lower than EBTA. You mentioned that you had some working capital, negative movement of working capital. Was that something that was specific for Q1 and is it reversing in Q2 or how do you think we should review operating cash flow compared to EBTA in the coming quarters?

You can say there's two elements there. There is of course the elements of extraordinary cost related to refinancing processes and and the closure of the UK office as also mentioned. That impacting our cash flow negatively as a special item in this quarter. There is always the balance around having the right level of working capital and profitability. And right now with all the kind of opportunities we are seeing, then sometimes we can accept a little bit pure kind of a working capital performance for the benefit of a higher profitability in some areas. So I would say in Q1, we had negative adjustments that were predominantly related to Q1. But of course, going into Q2, we will expect in the range of the same cash conversion level if we take the ratio from EBITDA performance to operating cash flow.

Good, I see. And then, I mean, you mentioned that the cost savings are developing even better than planned. Do you see you can do more? I mean, I think you mentioned AI, and you can use that internally. Do you think more efficiencies can come in the coming quarters?

Yeah, of course. You know, as I said, we have moved quite far on, you can say, AI usage in Q1. I'm very excited to see how much we actually can get out of that. So of course, there is a chance to reduce costs and it's something, of course, we are very much looking into. But at the same time, I would say that if I can choose between reducing costs into Q4, for instance, or have the same cost and make more revenue, we would probably choose to make more revenue. So I think we have demonstrated in this quarter that we have a very profitable business. There is an opportunity to reduce costs even further of what has been communicated. But we also want to go back to revenue growth and to grow the business forward, increasing the top line. So I think there is an element here. Are we looking into efficiency? Are we looking into increasing execution quality? And it would be very nice to see also that AI have this benefit from us, that we improve the execution quality, we improve go-to-market, and then we improve the top line.

Got it. And in terms of market development per region, you talked a bit about that and also a few questions here in general about Brazil and maybe Latin America in general. I mean, is Brazil still kind of challenging? Do you see an upside there or do you see maybe more downside? And if you could comment on that, that would be interesting.

I think what I focus the most on right now is that we expect to have a very interesting summer. in Latin America and in Brazil with the World Cup, and we're ready for that. I don't think there's been any sort of notable things to notice from that region during Q1, but of course now with the summer and the World Cup coming up, we hope that that will be a very attractive place for us to be.

And in terms of markets, Alberta is launching online gambling in Q3 in July. Is that the market where you expect to be active in connection with the launch?

Yeah, we of course are always trying to do our best to solve, you can say, the opportunities that are in the market. So, yes, I would assume so.

Yeah, okay. And also in terms of, maybe not markets, but... prediction market, something that is being kind of more and more highlighted by affiliates in general. Is that something that you are looking more into, and do you think that it will be something that is seeing increased mix in terms of your revenue generation?

Yeah, it's actually an area we have worked on also in Q1. I would still very much call it early days, you know, very low numbers, but it is an area we have invested in. Also across our website portfolio, still very much, you know, we haven't seen noticeable results yet, even though I would say for some things we have seen positive momentum on Google, for instance. But it's an area we're investing in. I wouldn't expect it to be something that kicks off tomorrow, but of course a future area that we also want to be in. So again, in a publishing business, doing a sustained investment here and a long and steady push to grow that vertical. That's of course something we're working on.

And you also talked a bit about Google updates and some of your sites benefiting. And from what I can see externally, it looks like Ask Canvas and Time to Play looks pretty strong. Is that something you can confirm? And do you think it's kind of a sustainable trend or is it the usual uncertainty with Google?

No, I think if we talk specifically about Ascandus, if we look right now where we are standing right now, I think it is the fifth month in a row where we have grown player intake there. It's on a good momentum. We hope also then to see now that we take the growth revenue even further with Ascandus now, building on that momentum. Then of course, you know, there's been time to play, but I also actually want to highlight another asset here in our portfolio, Casinomeister. We are working on completing the migration of Casinomeister to our new WordPress platform. And the moment that is done, that will allow us to work much more actively with the site and much better. And myself and the team are very excited to see also what we can get out of that one.

And talking about the WordPress migration, I mean, what's the biggest benefit of that? Is it kind of that you get lower cost or is it more traffic, more revenue, more conversion? If you could talk a bit about that.

Yeah, I would call it a mix. Of course, there's a cost element here. The way we have done it now, we have also integrated AI into it, both in terms of content and also in terms of, you know, if you can call it SEO activities. It will also be faster sites and more optimized sites to Google. in terms of the zero activities that will also lead hopefully to better rankings. So there is a cost element here, but there's definitely also a go-to-market element where we can add faster and we also can add stronger. So we actually hope that there will be a double benefit here. Some cost savings, but of course also the top-line revenue growth.

And you also talked a little bit about AI search. I mean, you're saying that you're not seeing a big change in terms of player behavior yet, but you are investing to, I mean, stay ahead of that. Do you see other affiliates doing the same, and also do you see any kind of new entrants in that segment?

Nothing to note, I would say, from competitors. You know, it's still an area where we look into, let's say, for instance, Google Analytics or where our traffic comes from. It's still very, very marginal. And, you know, also we are, of course, bigger in traditional casino where we also think and have not yet seen any real effect, right? So, but as I said in the presentation, it's an area we are investing in. And if there is a change in user behavior, we of course want to be there and be at the forefront of that. If I go to, for instance, to ChatGPT and I ask about casino, we are in the situation that we can see that some of our big brands are being mentioned there as authority sites, right? So that's very positive. We should simply just build on that. And then the good part for us is I also accept that optimizing for, if you call it AI-driven discovery platforms, there's a lot of overlap and synergies with just doing traditional SAVE optimization. So, you know, there is a lot of things that we're already doing. And then there are some specific things that we are doing more and more now in Educator that you can say channel if and when we start to see a change in user behavior.

Got it. And maybe a question more from Mads, also from the audience, looking at the balance sheet. I mean, you see the positive trend in terms of an effect coming down here each quarter. We lost four quarters, I think, bond refinancing. You did not do it in Q1. What are your expectations for the rest of the year? Do you think you will look at it again? And you also talked a bit about alternatives. What kind of alternatives are you looking at instead of the bond?

If we start out with the kind of refinancing process, I think we went through it in the Q4 presentation as well, and the choice of of stepping away from that process. We feel very confident that this quarter we have also shown that we have turned the business around and our ability to deliver on what we promised is just showcasing here. That creates more confidence in a potential refinancing process. So we are actually pleased with the results we see now and we think that that would benefit a potential refinancing process. There is, of course, different opportunities. As we have said in the past, we have been in the bond market for several years and we have always felt very supported by our bond investors. And, of course, that's a market we are well known in. And, of course, we are looking into that market as well. There is definitely also private alternatives, financing alternatives. And, of course, as we are deliberating the business, building up more cash, Of course, we can also talk about maybe different volumes than we expected in the launch in Q1. So, we are looking at these different alternatives, but of course, we are planning this very thoroughly with the respect of maturing in the end of the year. And we will definitely seek for the best possible solution for the company to support the strategic ambition we have, but also at the lowest possible cost in the aspects of value to our shareholders.

Right. Also a few more questions from the audience there. Maybe starting with FTDs in paid media has kind of trended down a bit. I think you touched a bit on it, but do you think that will save that in the top from there? I guess World Cup would be positive, but the general trend from here.

Yeah, there has been, I would call it Q1 has been a little bit more defensive in paid media to protect margins. Also, for instance, lower investments in Brazil. Then there has been some challenges in our Q2C and so many channels where we needed to improve, I call it channel economics. Essentially, we just need to improve our ability to convert players from the traffic that we pay for, right? We have launched new AI driven solutions to deal with that. And that hopefully will improve our conversion rates and our click-through rates. And then those two channels will be more attractive to invest in. So, and then of course, as you said, you also have the World Cup coming up. At the end of the day, as I said, we of course would like to see also now that we just make more and more players being more and more high value. But in the strategic alignment and to where we have been now, there has been a focus on, you can say, more value than volume. That will also, of course, continue going forward. But, of course, we want to add more volume to the value pairs that we're making, if that makes sense.

That makes sense. Okay, and also there was a question about the kind of long-term growth outlook. What do you think about long-term growth outlook in general for your business? And also, do you feel that you are investing enough to kind of capture the full growth potential in your markets?

Yeah, of course we have, I would say, a positive EBITDA margin if I look at the company. And of course, there you could ask the question, you know, are we investing enough? I would like to reassure investors that we are investing in a lot of things. And even though we have gone through a strategic realignment where we have reduced the cost base, at the same time, we have actually increased investments in various areas. Sports is one example. We have invested a lot in platform and tech, and we have invested in AI, right? And we, of course, continue to invest in some of our flagship brands. You know, we have a big team, I know, working on Ascandlus, launching a lot of new features and also a lot of upcoming things. So, at the end of the day, there's a balance here between EBITDA margin, cash conversion, profitability, and then, of course, top-line growth. And this is what we are trying to balance out. If there's an opportunity to invest even more in the market, Yeah, probably, but we also want to take it in the steps where we know that it's in control and that we have stable and cash-generated business.

All right, sounds good. Okay, that was all questions here, so thank you very much, and see you next quarter.

Thank you very much. Thank you very much.