2/13/2025

speaker
Lars Heugard Hansen
CEO

Thank you very much and welcome all to the presentation of our fourth quarter and full year report, which we characterize as record breaking. And indeed it is. In addition to the numbers, we also report on our acquisition of the product line called Ultralinks. That is a new growth opportunity for us going forward. So in the final quarter of 24, we saw a continuation of the positive trend we have seen throughout the year. And this led to a record quarter for us with revenues close to 600 million and order intake around 550 million. So we leave 24 with a very strong order book. And 24 also shows the last quarter that we have a a very agile business model where we are able to react quickly on customer requirements for deliveries. And that includes the fact that we have significant inventory for immediate delivery. And this has a direct impact on our operating margin, which in Q4 was record high at almost 33%. Two important customer activities that we will return to with the US Defense Innovation Unit and a large order that we received. And then we will also get back to the Ultralix acquisition and a little explanation to exactly what that is. So turning to order intake. Again, a very strong quarter and the demand continues to be strong. across all our portfolio and also in our main geographical market areas, North America and Europe. So we are almost 80% up compared to last year on the order intake. And for the full year, we went from 1.3 to almost 2 billion Swedish kronor in order intake. And if we exclude the radio in The first quarter of 24 we ended at 1.7 billion Swedish kronor. So a strong increase in our order intake both with and without the third party radios. Now that means that we go into 25 with a well-filled order book of around 830 million. This gives us a strong start because A big part of that will be delivered during the first half of the year. Again, we have a good inventory situation and we always try to deliver according to customers wishes. So we should be seeing good deliveries in the first half of 2025. The revenues for Q4 was record high, as I said, almost 600 million compared to 350 last year. And for the full year, we ended at 1.8 billion, also highest in the company history. So our growth in 24 was 46% in revenues or 32% if we exclude the radio deliveries earlier in the year. So this is a very strong performance and it shows the advantage of our business model with external manufacturing where we are able to scale up within a reasonably short amount of time and we see this as a strong competitive advantage in the marketplace where we are able to respond to customers needs within a very short period of time. Our gross margin also remained stable in the quarter a little above 60 percent improvement from last year and for the full year we were also above 60 percent 60.9 if we exclude the third party radio deliveries which impacted us with around five percent so and the majority of the deliveries of the radius took place in the third second quarter and were completed in the third quarter. So all in all stability across the line here and that also goes for our underlying trend for our operating expenses. We have a plan for how we continue to invest in R&D and in our sales team and so we added net about 25 people to the company in 2024. And then additionally, we have added six people through the acquisition of the Lynx product line in early 2025. So this is a sort of stable development we have seen, and that is in line with our expectations for market growth and development over time. We, as most know, expend about 15% of our revenues in R&D. We have many new products under development and in 2025 we will see several of our larger projects go into the final development stage, which is where we also do external testing and verification and Therefore, we are expected to see a little higher amount for depreciation than in previous year due to large projects being terminated and ready for sales. So, EBIT margin, as I said, the revenue is a direct impact on EBIT with the light business model that we have with external manufacturing and it was record high in the quarter and for the full year it was also satisfactory at 22.3% well above our financial target of 15%. But as we all know from history, it fluctuates between quarters and Therefore, as usual, the development and performance of Invisio should be evaluated on a longer term perspective and not on a single quarter alone. But we are, of course, very pleased with the performance that we saw in both Q4 and for the full year of 2024. Cash flow, not so much to say. We invoiced quite a lot of our revenues in the last part of the quarter. and therefore payments will be received in Q1 and that has an impact on the cash flow. But this is our usual way of operating and we will receive payment for the many shipments in the first half of Q1. A couple of highlights from the business side. Another order for our intercom system with hearing protection solutions so it is a combo system for a customer in Europe that wants intercom systems for vehicles together with hearing protection systems for the people inside the vehicles and this is what we have seen growing demand for in 2024 and we keep inventory of these solutions to be able to deliver relatively swiftly which also was the case here where we delivered the majority of the order already in the same quarter, Q4, where we received the order. Another significant customer activity was the co-development with an organization called DIU, US Defense Innovation Unit, that has resulted in product solution called Invisio Link that we have announced during 2024, which is a wireless addition to our Intercom system. And the advantage of cooperation with the USDIU is of course that we've had access to special users that have been able to give us necessary feedback and testing verification on the product solutions back and forth throughout the development phase. So we've been very pleased with the collaboration and this gives us further opportunities for developing products, but also for sales throughout this collaboration. We received the first test order worth around 3.5 million US dollar for the InvisioLink solution and we definitely expect this to be increasing over time and already in 2025. Then the acquisition of the product line LINX that we have announced a little earlier this year, which is a new addition to our product portfolio. And the explanation, so to speak, behind this is that it relates to the modern soldier system that we have tried to illustrate a little bit on the picture. That a modern soldier has a complex network of items on the body, radios, weapon sites, navigation tools, sensors, etc. And all these devices have different standards. they must also often share data audio and power to be efficient the integration of all these different devices is often difficult because they come from different manufacturers they use different protocols they have different power demands and and different needs for real-time communication now the product line from alter links will streamline this by making sure that things work together, talk together, harmonizing protocols and manage power and ensuring interoperability between the different devices. And as we can see, modern soldier systems are transitioning from analog to digital. And this means that more soldiers will be equipped with this type of advanced technology that not only enhances their safety, but also their coordination and mission success. So we think that greater connectivity, navigation and faster information sharing will improve their decision making and effectiveness. So the system is a plug and play. It has plug and play functionality and it will reduce both the cognitive and the physical burden on the user. So it's very much a product of the future. So what we have acquired is a product line, physical products with software from a UK company called Ultra PCS. And the product line will be renamed, rebranded to Invisio. It consists of intelligent data hubs, software inside, small computers inside, and a range, a variety of cables to connect with. The know-how is secured. It's not only the physical products, it's also the know-how by the fact that all employees that have been directly involved with the product line have now joined Invisio and are based in the UK. We have products that are already at display at trade shows. and are being promoted to customers, but we don't expect to see significant revenues from this until 2026 and onwards. The functionality, as I said, here you can see SOTA with a data hub on his back. The functionality enables integration of devices from different suppliers. including those that have not been designed to work together. So you get an ecosystem which will provide audio data connectivity and power and help the soldier maneuver and be more efficient. And it will allow a point of issue to provide a seamless and really robust plug and play communication system that meets the evolving needs of modern soldiers and defense operations. On the next slide, we just try to illustrate one example of what it could look like. It could be used as a standalone system, but here in this case, it is a user who has a V60 ADP control unit on his body with a headset. The user has two tactical radios and a laser range finder. that are connected to his V60, but then he needs more devices on his body and therefore the Ultralinks hub is really perfect because here you can connect an end-user device, a small PDA, you can connect a battery to power the entire system and you can connect an extra tactical radio and other types of equipment that you might want to have and the hub will make sure that all of these devices talk together, they share power, you can transfer audio and data in an efficient manner. So it allows for modular setup to enhance flexibility and Invisio will still remain central to the user through our control units and communication headsets. So this acquisition will align with our vision to expand and enhance our product offerings. We have now added a product line that we think will be very successful over time. It will be a catalyst also for development of future innovative products that will combine our knowledge and history within audio and communications with the knowledge and technologies that is contained in the hubs so by that we will be bringing future innovative and cutting-edge products to the market and as a total it strengthens our position in the market for the modern soldier systems with many digital components What we have also released today is an update to our addressable markets, and our first attempt to do that was back in 2017, so it was time to update the numbers. It is important to say that the numbers are our own internal estimates. They are based on certain available data and knowledge and data, but they are estimates and we are talking about addressable markets for our different product areas. And what has happened since 2017 is of course a couple of things. First of all it is a more mature market today, which means there are more potential users. Modernization programs have been ongoing in many countries, which has brought more radios and the need for our products up. There is an increased trend for digitalization and also a need for Communication systems with hearing protection are receiving higher priority. And as we all know, for the last two or three years, the geopolitical uncertainty has further contributed to market growth. In parallel with that, Invisio has also been driving the market. We have done that by extensive product development, and this gives us a higher average price per user and system, simply because a user will buy more of our things in a system. And the last example of that now is the UltraLynx hubs that will be part of the Invisio ecosystem, so to speak, or the solar system. So our continuous investments in R&D has also brought us to a position now where the market is more attractive. But of course also the general increase in prices and inflation since 2017 has contributed to a higher market value. The countries that we have included are the countries that are within NATO or NATO friendly and are basically the same that we have used in the previous estimates. And calculations are based on number of potential users, average prices and the purchasing intervals that we see within each sub market. So the conclusion to this is that we believe our current addressable market to be around 25 billion per year which is an increase with almost 80% from the previous estimate of 14 billion. And more details can be found in the press release that we sent out today in connection with the annual report. And again, it's important to say this is our internal estimate for addressable markets. There are no exact data available, so these are in vitio estimates. The board of directors are proposing a dividend of 2 kronor and 30 euro, Swedish kronor, per share. up by 1.30 from last year. Company policy and objective is that over time the dividend should be between 25 and 50% of our profits after tax and over the last five years we can now calculate and see that the average dividend has totaled 48% of the total profit after tax. And if we include the proposed dividend for 2024, the number will be at 42%. So we are within our policy. So a proposed dividend of 2.30. So going forward into 2025, we still expect strong demand. are committed to play a very central role in the advancement of modern solar systems with our personal hearing protection systems, our vehicle systems, our intercom, and now also reinforced by the acquisition of the data hubs from AltaLynx. And we have a head start with a good, strong order book. and very high market activities and that supports our sentiment that we are looking into another strong year in 2025. So before we go to questions I would just like to mention that we have many different types of customers around the globe and today there is a short video after this call if you like to see that, otherwise it's also available from our web page. It is a short customer case where our US team has put together a so-called command station that helps different types of law enforcement to communicate together which is often a challenge when they go to very large activities like for instance the pre-presidential rallies that we saw we see in the u.s as a problem for local states and federal police to talk together and there we have communication solutions that have been demonstrated and that is something we expect to be a sellable solution going forward. So if you have time, watch the movie. That was the presentation for Q4 and full year. So operator, we are ready for questions, please.

speaker
Operator
Conference Operator

If you wish to ask a question, please dial star five on your telephone keypad to enter the queue. If you wish to withdraw your question, please dial star five again on your telephone keypad The next question comes from Jacob Marken from Danske Bank. Please go ahead.

speaker
Jacob Marken
Analyst, Danske Bank

Hello, Lars. And first of all, congratulations on a fantastic quarter, of course. So just a couple of questions from my side. I'm just wondering, you know, on the new market size, of course, a big adjustment upwards. How much of that is related to the UltraLynx acquisitions?

speaker
Lars Heugard Hansen
CEO

Not that much. And thank you, Jacob. So, yeah, it's about 1.5 billion. I would think at this point in time we are being very conservative because it is a product category that is new and it's definitely growing. But we also are a little bit cautious not to be too optimistic until we actually start selling. But I'm sure that this will develop into a a very interesting product category over time. I will not disclose what we intend to sell it for and what we expect out of it. But I know that certain competing products are in the €4,000 to €5,000 range per user. So it's an attractive price point and it's a very attractive product solution as well.

speaker
Jacob Marken
Analyst, Danske Bank

Perfect. That's very helpful. And on the same topic, how much of the rate adjustment is related to the American market and the bull situation and all of that?

speaker
Lars Heugard Hansen
CEO

I think, yes, some of it, but I think it is also simply because when we made the previous estimate for Reykjell, we had just acquired Reykjell and it was maybe done without having the full picture and we can see now that with the revenues we have in vehicles, we probably have more than 100% market share if those numbers were still correct. So we've been trying to re-estimate there. And of course, some of it is related to both exiting, but some of it is also just because we have a very market leading portfolio. And it's also important for me to say that the numbers are based on what we know today. We have not been trying to

speaker
Jacob Marken
Analyst, Danske Bank

uh estimate what the market would or the number of vehicles would be in 10 years from now or five years from now so it is a little bit based on where we are today yeah okay thank you and then uh last question on cash flow you so you usually say that it's it's bullish for the next quarter when you when you tie some inventory and this in this quarter you actually released some So I'm just wondering if we should read anything into that or if you had any comment on that one.

speaker
Lars Heugard Hansen
CEO

No, that's just the normal fluctuations of the business where we sometimes build a little more inventory if we know that orders are coming and then we release it. So yeah, no, there's no hidden agenda. Okay, perfect. Thank you.

speaker
Jacob Marken
Analyst, Danske Bank

That was all from me.

speaker
Operator
Conference Operator

The next question comes from Jalma Ahlberg from Redeye. Please go ahead.

speaker
Jalma Ahlberg
Analyst, Redeye

First a question on your new addressable market estimate here and putting that into relation to your financial targets. Did you feel that this kind of confirms your growth potential or is it even more upside to the kind of financial targets you have in terms of growth potential?

speaker
Lars Heugard Hansen
CEO

I mean the financial targets have been around for quite a while and that is of course also a task for the board of directors to decide whether they should be adjusted in any form or shape but I think it is clear that historically we have at least on a revenue growth we have exceeded the targets and now we are just with the new numbers here showing that the market is still very attractive and then I assume going forward that we will continue to add new product lines to our business either through acquisitions like Ultralinks or through our own internal So I think there will be ample growth opportunities even going forward.

speaker
Jalma Ahlberg
Analyst, Redeye

All right. And also think about, I mean, your profitability was very strong this quarter. Maybe this was kind of an exceptional quarter, but if you think about your kind of financial target or historical levels of profitability do you think that with your larger size that that you should have like a higher lower end of the profitability or it can still be quite variable on the quarter level

speaker
Lars Heugard Hansen
CEO

Hard to say, but it is, of course, again, we are not trying to optimize like that. We are just trying to meet the customer's requirements for deliveries. And then, luckily, our business model is very flexible, so we are able to do these kind of things. But I think there will be quarters. even going forward where we will see these fluctuations because again with the inventory and and with the network of manufacturing companies we have we we are able to react fairly quickly when we need to

speaker
Jalma Ahlberg
Analyst, Redeye

Okay. In terms of order impact and your increased kind of product portfolio, do you see that the kind of average order is more including a large number of your different products or is there a trend there in terms of the orders?

speaker
Lars Heugard Hansen
CEO

Yeah, I think the fact that we have a much broader product portfolio is slowly but surely leading also to that some customers will start buying parts of the portfolio and then they will add other parts of the portfolio. So there is a trend in those customers being very Invisio focused. We can see also now that when we sell intercom systems, they often buy the entire suite of products with control units and headsets and even to some extent, RACLE headsets also to go with some of these intercom systems. So it is a great advantage for us to have a large product portfolio that is plug and play.

speaker
Jalma Ahlberg
Analyst, Redeye

All right. Thank you. That was all for me. Thank you.

speaker
Operator
Conference Operator

The next question comes from Daniel Thorson from ABG Sundal Collier. Please go ahead.

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Yes, hi, thank you very much, Lars. I also have a question on the Ultralink's product portfolio here. Is that well developed and ready to go to the market so that you can mainly add sales and marketing efforts or do you need to do some more product development yourself before that?

speaker
Lars Heugard Hansen
CEO

Yeah, good question, Daniel. I mean, yes and no. They have already sold products, so it is in the market, is in small volume. But I would also say that we will probably give it another round in the Invisio machinery just to make sure that everything is... We will also move of course manufacturing to our sites and make sure that everything from the cable quality to plastics and everything else is well tested and verified. So you can say we are already promoting the products. They will be at trade shows already next week. and then throughout the year here we will we will start making the first arrangements with the customer so you can say we are they are ready to sell but we cannot we can probably not deliver within this quarter and also simple things like changing logos and so on but but they are ready developed yes yeah

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Yeah, I see. And then follow up, who are the main competitors here? I guess it's not really the radio players, it's not communication companies per se. which are offering.

speaker
Lars Heugard Hansen
CEO

There are some smaller companies out there selling data ops and again it is a new category that hasn't been around for too long, even though also Lix10 has been developing it for a while. So it is a growing category. There is a US based company called Glenair who has a portfolio of these types of products. And then some smaller ones that I don't have the names for at this point in time. Okay.

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Will you sell the product separately to customers or will you combine it with NVCU products? Oh, we will combine it.

speaker
Lars Heugard Hansen
CEO

Yeah, we will combine it. But it's also... It's not... It's a very, very capable product solution. As you can imagine, there is a small computer inside that are able to handle all these different things that you connect to it. So it's more complex to sell than selling a hearing protection headset, which is more straightforward. So we will, of course, adapt the sales process and the sales team and the technical sales support to reflect that this is a much more advanced product.

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Yeah, okay. Sounds promising. And then the second question on 2025 outlook here. Do you expect to see strongest development in the US or Europe?

speaker
Lars Heugard Hansen
CEO

That is hard to say. I think we are, as many other companies related to defense sector, it is still a little uncertain when we are going to see the impact of the NATO investments that everyone talks about and all the money starting to be deployed. But if that is the case, I would see strong development in Europe. But I think also we have some very interesting activities going on in the US, quite a lot of activities. And as you've seen with the DEIU for the InvisioLink, we have high hopes for this new category also when we get that out in the middle of the year. So 50-50?

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Strong from both. That sounds promising. And then when you guide, when you have this outlook for 2025, do you exclude the radio order and deliveries in 2024? How should we think about them being included in full year 2024 numbers?

speaker
Lars Heugard Hansen
CEO

Again, we don't really guide to be precise, but I would say that the radio sales that was happening in 2024 is not normally part of our business model. Whether it will happen again, I don't know. It could, but I'm not sure that it will. So it is also a little bit new for us. But at the end of the day, we are here to try to help our customers. And if they would ask us to deliver a solution like that, we will probably do it again.

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Yeah, so when you say that you expect a strong water year and sales year, we should think about a year without this type of third-party water.

speaker
Lars Heugard Hansen
CEO

Yeah, we don't include radios as part of our regular business, no.

speaker
Daniel Thorson
Analyst, ABG Sundal Collier

Yeah, clear. Thank you very much, Lars. Congratulations on a strong quarter.

speaker
Lars Heugard Hansen
CEO

Thank you.

speaker
Operator
Conference Operator

The next question comes from Iwei Ju from SEB. Please go ahead.

speaker
Iwei Ju
Analyst, SEB

Hi, Lars. Congrats to the strong report. Also, a few questions from my side. I'll do one at a time. Firstly, could you please give an update on the Bose Exceed? Based on your new market estimates, I calculate that you have around 35% of market share in this segment. But I understand you have received some replacement order from Ricoh. And I understand Ricoh is the dominator in this segment and followed by Ricoh. Any other competition coming up or any local players also have a share of this market?

speaker
Lars Heugard Hansen
CEO

Thanks, Wei. Yeah, I think... I don't have all the details, but to my knowledge, I believe that bows have exited the market. They have, of course, as we have said before, been required to do last time buys. So certain customers, especially in the US, have inventory of bows until they start buying from us, hopefully. And we don't have visibility into what those inventories are. So we will have to wait and see how fast they run out and then hopefully start buying from us. We have not seen any, at least to my knowledge, any movements from any new entrants or competitors in this field. So we are still confident that this is a very strong area of interest for us going forward, and we have a very strong position with the entire portfolio of products from Rachel.

speaker
Iwei Ju
Analyst, SEB

Great. Could you also indicate the replacement cycle for those high-noise hearing protection headsets used for the vehicles?

speaker
Lars Heugard Hansen
CEO

Yeah, I would think it's about six to eight years. They have a little longer lifetime because they are then parked, as you can say, inside the vehicle and they don't get out. And they are also, the regular solutions are repairable to some extent. So I would say six to eight years.

speaker
Iwei Ju
Analyst, SEB

Okay, so it will also take quite many years for you to fully take market share from them? I don't think so.

speaker
Lars Heugard Hansen
CEO

It's hard to say. I don't think so. I still think there are inventory in certain areas, but normally they could be consumed quite fast, depending on what type of activity the customer is involved in. And that's where we don't have any insight. So, I would find it strange if we don't start seeing orders and not only talking US but also in Europe. As we have all seen, lots of new vehicles are being brought into the market in Europe and these vehicles need communication solutions. So, I'm sure that we will see good opportunities in Europe as well.

speaker
Iwei Ju
Analyst, SEB

Very clear. And my next question is on this ecosystem of the soldier communication. And now with this ArchLinks connection box, could you maybe indicate the implications of your value soldier?

speaker
Lars Heugard Hansen
CEO

You mean the total value on a soldier?

speaker
Tom Ginchard
Analyst, Pareto

Yeah.

speaker
Lars Heugard Hansen
CEO

You mean for our products or in general?

speaker
Iwei Ju
Analyst, SEB

I mean, I remember initially it was only one system, the headsets X5 plus the units and cables was 10,000. And I know that has been sort of expanded a few times over the recent years. But now with the ArcherLynx, what would be the new value per soldier?

speaker
Lars Heugard Hansen
CEO

Yeah, it of course depends a little bit on how many things you would need to connect to because the cables are also expensive. And again, without indicating our sales price, I would say it's not unrealistic that the data hub could be around €4,000 and then you have a hearing protection system, let's say around €15,000 to €2,000 depending on how many cables and so that you put on. So, yeah. Great.

speaker
Iwei Ju
Analyst, SEB

And then could you also maybe talk about the future M&A target? Any other product category would be interesting to you?

speaker
Lars Heugard Hansen
CEO

Absolutely. I mean we are looking at both what the soldier is using but also again what is relevant to the vehicles and also any expansion related to our intercom and the wireless part and so on. So there's many things we could be looking at and as you can see we have a strong financial position so we are able to not only act fast but also do significant acquisitions if the right opportunities turn up so so we are of course interested in that but we are also a little bit cautious and we want to make sure that whatever we acquire that there should be a good not only product fit but also a cultural fit with with the existing in visual company great thanks

speaker
Iwei Ju
Analyst, SEB

I ask my last question, and I'll jump back to the queue. Regarding the market expansion, 80% sounds very bullish. Could you confirm that you are also seeing now the upside to the current 20% annual growth target? I'm talking about on an organic basis.

speaker
Lars Heugard Hansen
CEO

I mean, as you have seen in 2024, we can grow quite significantly. But again, we are always very conservative and cautious in not giving any guidance because it is a volatile market and sometimes things take a little longer. And back again to the fact that we don't really know when the money from the many defense budgets will start being deployed but historically we have been at a i think the last five years the growth in average has been 28 so so that's above our target so but i think with the with the money many opportunities that we have and the continue continued addition of of products and uh r d uh that we spend a lot of money on we we are definitely in a in a good position for continued growth

speaker
Iwei Ju
Analyst, SEB

Great. Thank you, Ajahn Patel. Thank you. You're welcome.

speaker
Operator
Conference Operator

The next question comes from Tom Ginchard from Pareto. Please go ahead.

speaker
Tom Ginchard
Analyst, Pareto

Thank you. I was just wondering about the stuff up in DNA here from the from larger development projects being finalized. Can we read anything into that in terms of sales conversion here? Should we expect anything already in 2025?

speaker
Lars Heugard Hansen
CEO

It's more sort of a timing thing that sometimes we have several larger things running in parallel and then they end at the same time. We have several things ending like for instance the the link product, the wireless intercom link that we have been developing on for quite some time. And as I said, we plan to start shipping products in the second quarter or the end of the second quarter or somewhere in the middle of the year. And once we start shipping, then of course we need to end the project and start depreciations and so on. So we have things that are in the pipeline that will hit the market in 2025. That's what you can read into it, at least that we have products coming.

speaker
Tom Ginchard
Analyst, Pareto

Perfect, thanks. And just to follow up on R&D spend here as percentage of sales, can we expect that to go up a bit for 2025, especially given Ultralinks and continued investments that you mentioned?

speaker
Lars Heugard Hansen
CEO

A little bit. I think we also, when it comes to AlterLinks, we have the team that we have now and we will continue to expand from that to make sure we can support the market introduction in a good way and support the sales of that. But also in our normal R&D group, so to speak, we will continue to expand in line with how our revenues are also growing. So I think there's still a lot of things in the pipeline that we would like to develop and get into the market. So we will continue to have a high speed on the R&D side as well.

speaker
Tom Ginchard
Analyst, Pareto

Perfect, thanks. And just on the order book split, can you give any indications on how much is Invisio and Raycon or the new X7?

speaker
Lars Heugard Hansen
CEO

We don't do that anymore because also going forward, the branding could be a little bit random. It could be so that actually something that is developed at Invisio will go into a vehicle or something that we develop in the UK would go into the field. So for us, the branding is a little bit random. It's not separated between Rakel and Invisio in that sense. So we don't split that up. The only thing we will say is that, yeah, the majority, it's not for long lead deliveries. Majority of the pipeline is for delivery within six months, six to nine months.

speaker
Tom Ginchard
Analyst, Pareto

All right, perfect. Thanks.

speaker
Lars Heugard Hansen
CEO

Thanks, Tom.

speaker
Operator
Conference Operator

The next question comes from Jacob Marken from Danske Bank. Please go ahead.

speaker
Jacob Marken
Analyst, Danske Bank

Sorry to disturb again. Just a very short question to follow up on the product releases. I'm just wondering, should we think that you are releasing new products that we don't know about or are you talking link and those that we already know?

speaker
Lars Heugard Hansen
CEO

No, I would expect, I mean, with the kind of R&D rate we have and so on, I would expect us to release things in 2025 that you don't know about. Okay, perfect. Thank you. You're welcome.

speaker
Operator
Conference Operator

The next question comes from Iwei Ju from SEB. Please go ahead.

speaker
Iwei Ju
Analyst, SEB

Hi Lars, I have one additional question here regarding our drawings. I'm a bit surprised that they only paid only $3.5 million and the market potential, the annual market potential is $1.5 billion. What is the reason for the company to sell it? I mean, I understand this is also a pretty big UK company.

speaker
Lars Heugard Hansen
CEO

I would like to say that we are very good at making deals, but you will probably not believe me. But no. So I think UltraLynx is a fantastic technology product and so on. But a little bit like Rakel, it was part of a very large and very professional UK company, UltraPCS. where it didn't fit in with the products that they have. They are doing a lot of things around aircrafts and so on. So this little product line that they started maybe 10 years ago has developed into a an area that they did not support. Ultra does not have a setup, a sales or anything that support this. So for them, it was very hard to take it to market. For them, it was difficult to make a business out of it. Whereas for Invisio, as you know, we have all the other products. It fits perfect in with our setup and our product line. And we, of course, have to invest something into it with a few more people and also later to next generation products and so on. But for us it has a high value and we can make something out of it which I think would have been difficult for also PCS in the same way because they are focused on something else.

speaker
Iwei Ju
Analyst, SEB

Okay, makes sense. Thanks a lot. By the way, I do believe you are a very good dealmaker, given you have made money back from the organization within two years.

speaker
Jalma Ahlberg
Analyst, Redeye

I remember that.

speaker
Iwei Ju
Analyst, SEB

All right.

speaker
Jalma Ahlberg
Analyst, Redeye

Thank you.

speaker
Iwei Ju
Analyst, SEB

Thanks.

speaker
Operator
Conference Operator

As a reminder, if you wish to ask a question, please dial star 5 on your telephone keypad. There are no more questions at this time, so I hand the conference back to CEO Lars Heugard Hansen for any closing comments.

speaker
Lars Heugard Hansen
CEO

Yeah, thank you very much everyone for calling in and for your questions. Always great to talk to you and look forward to speaking in after Q1. And again, if you have time, stay on for the short movie after this. Thank you.

Disclaimer

This conference call transcript was computer generated and almost certianly contains errors. This transcript is provided for information purposes only.EarningsCall, LLC makes no representation about the accuracy of the aforementioned transcript, and you are cautioned not to place undue reliance on the information provided by the transcript.

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