MAG Interactive AB (publ)

Hello, welcome to MAG's Q4 report. Here to present today is me, Daniel Hasselberg, the CEO of MAG. And me, Magnus Wiklander, the CFO of MAG. So today we're going to talk you through the highlights of the report for the period June, July, August. And then we're going to wrap up with a Q&A session at the end. And as usual throughout the day, you're welcome to write any questions on Twitter and we'll do our best to respond. So if we don't have time to answer your question now, there's going to be plenty of time during the day for sure. And here at MAG we make mobile games targeting casual gamers and our core markets are North America and Western Europe. And we have development studios here in Stockholm and in Brighton. And we are in the free-to-play space. So that means that all our games are free to download. And then we make money from in-app purchases, subscriptions, and in-app advertising. And of course, as a free-to-play developer, there's two pieces that are equally important. You need to make really fun games, but you also need to be on top of data and analytics, both from a product development perspective and from a user acquisition perspective. And we've been around for about 10 years and we launched games continuously and that ends up now in a situation where we have a really strong portfolio with games in different parts of their life cycle. So all the way from very newly launched games like New Quiz Duel that came out globally just in May this year all the way back to games that are more than eight years old. And this mix, I think, is a true strength as a games company. We don't rely on one single title and we also have games that are in growth mode or in more of a harvesting mode with very high profit margins and smarter teams and so on. And about 2 million people play our games every day, and they spend more than 1 million hours playing these games. So this kind of high engagement audience is something that we're very proud of and focus on when we build our games.

And since the beginning of September, we also have a new member of the portfolio, Primetime. And this is a different dynamic with higher engagement, short play time, specific broadcast times in the day, in the evening, and a lot of times several faces in front of the screen playing together on a single phone. So we're very excited about this and we'll come back to it during the presentation today.

And two games that we talked about a lot lately and will continue to talk about a lot are the games where we see the biggest potential for high growth in the near term. It's WordZ and New QuizDuel. And WordZ is a game where we can create growth by user acquisition. So that's what we plan to continue doing, invest more in user acquisition behind WordZ. We see also a very exciting roadmap for the game, so new features coming out now at a higher and higher pace. Just a few days ago we launched a new feature called Journeys, which is a new way to play WordC, and all of these things are having a long-term engagement in mind. Can we build the next evergreen game for MAG? We already see that we have the by far strongest ARP DAO and monetization potential in this game, and we're really excited about the stuff we're going to do further in the future as well.