MAG Interactive AB (publ)

Welcome to MAG's Q1 report. Here today to present the report is me, Daniel Hasseberg, CEO of MAG. And me, Magnus Viklander, CFO of MAG. And here at MAG we make mobile games and we have studios here in Stockholm and in Brighton in the UK. And we've been around for about 10 years now, had a quarter of a billion downloads and what we do here is working both on the creative side with making games, obviously, but also on the data side with optimizing based on game analytics and also running user acquisition, so performance marketing. So there's a lot of stuff going on in both those departments, and we love being in that crossroads of data and creativity. And over the years, we've built up a really strong portfolio of games. So by launching games continuously over a long period of time, you have then games in different parts of their life cycle, and that gives you stability over time. So some are further out in more harvesting mode, and some are in the earlier growth phase. And on any given day, we have about 2 million daily active players, and they spend more than 1 million hours playing our games every day.

Exactly. And we, of course, grow this portfolio, as you said, over time. And lately, we've added two welcome IPs to this. On the left-hand side here, we see Primetime. And on the right-hand side, lately, also AppRobes, World Mansion added to this picture.

and during this quarter that we're reporting so this is september through november we celebrated mag's 10-year anniversary so in 2020 we turned 10 and originally we had a plan to throw a big party but of course covid made that impossible but we decided to celebrate together with the players so in all of the major mag games we ran 10-year anniversary events and that was really fun like i have a common theme across the games And we also saw those events perform really well in terms of high player engagement and increased in-game monetization and so on. So that was a really good effort to have across all of the key titles.