MAG Interactive AB (publ)

Welcome to MAG Interactive's Q2 report. Here to present today is myself, Daniel Hasselberg, CEO of MAG. And me, Magnus, CFO. And we're going to walk you through some of the highlights from the quarter, and then we're going to round off with a Q&A session of a few minutes at the end. And also we're going to have Twitter open throughout the day. So if we don't have time to answer the question or you have anything during the day, we'll respond to you as soon as we can on Twitter. So, MAG Interactive, we're a mobile free-to-play games developer. We have studios here in Stockholm and in Brighton. We're about 100 employees here and we have been around for 10 years. And as a free-to-play developer, we are on this kind of crossroads of creativity and data. So, of course, making really fun, engaging games, but also invest a lot in capabilities in terms of data analysis to be able to kind of improve product performance, but also really important measure kind of marketing performance and fine-tune the marketing to get the best possible return on investment. And today we're going to dive into a couple of the most exciting product developments during the last few months. So first off is QuizDuel Live. So this is something that went live on March 8th for the German players. So in September, we acquired a company called Primetime that they have a live broadcast experience on mobile for trivia. And now that's integrated into QuizDuel. So as you can see here on the pictures, there is a specific live tab and you can see on the screens here a bit what it looks like behind the scenes in the studio we have here in the office. And there's a live show currently running four nights a week in Germany. And we have roughly 20,000 viewers on every show at this point. And the winners get tickets to the arena mode. So it's a nice way of tying the different game modes together. So you can win tickets in the live mode and then play in the arena. And as you can see here in the shop as well, you can buy tickets. lifesavers that you can use if you get a question wrong, or you can, of course, as previously, buy arena tickets. So now we're off to a good start in Germany. Exactly.

And one of the next steps we have is to introduce cash prices in the game. That's an important one. And after that, we will start to ramp up and push for higher user volumes as well. And beyond that, we expect the game to continue to develop as we usually do with our game as a service concept. And it's really early days for QuizDuel live still, so we're super excited.

And as I think we mentioned in the report as well, Lexnup after Germany is also Switzerland and Austria. So hopefully that happens during this quarter, the Q3 quarter. Another big update is wordsy. So first off, talk about an update we did earlier this winter, something called Games Just For You. That's a more kind of social matchmaking feature in the game. So we present players on your home screen that plays at your pace or equal skill level or maybe they have the same wordsy ratios you have and so on, a lot of different attributes. But the fact that it's kind of presented with a profile picture and says something about the player is more engaging and drives more of these social interactions that we really want between players in our community. And we can see after that update that significantly more player versus player games are played in words. So that's a good kind of building block in building this kind of evergreen game for MAG with very high long-term engagement. And now, as of this week, we're rolling out the biggest update in WordC since its launch more than a year ago. So it's a really exciting time for the game as well. So one of the things is a remade version of the Journeys event. So we have a number of events that's always running in WordC, and the most ambitious event type is something called Journeys, where you kind of go through different graphical themes and you try to beat levels to win specific prizes. that used to be kind of beat the score kind of challenge but now it's remade to be a play versus player challenge so you need to beat a number of opponents to get to the prize and we also added checkpoints so say that you for example lose at level seven you will drop down to the latest checkpoint that might be for example level five or you can spend some gems to stay at level seven and continue to go up to level ten And these are pretty big changes to Journeys that feel really exciting when you play it.