MAG Interactive AB (publ)

Welcome to MAG's Q3 report. So this is March through May that we're talking about today. And here to present today is myself, Daniel Hasselberg, CEO of MAG. And Magnus, CFO. So MAG, we are a mobile games developer and publisher. We are about 100 people and have been around for 10 years now. We have studios here in Stockholm and in Brighton. And we're doing free-to-play games for casual gamers. And today we're going to talk about our record revenue. So we did the best quarter in the company history and also talk a bit about how the margins have improved over time and talk about the ARPDAU journey. So how we're continuously improving our ARPDAU. And some words about the currency and lockdown impacts that we've seen.

And this is referring to the strong US dollar we had a year ago and the influx of users in the lockdown period throughout Europe a year ago.

And also mention a bit about our live operations and an update on the M&A side of the business. So if we start with the ARPDAU journey, so this is something we've talked about for I think two and a half years now, that we want to work on the average revenue per daily active user, which we call ARPDAU. It's a KPI where we have seen and still see a lot of potential. The picture we're looking at here is the development of the ARPDAU and the revenues for the last nine quarters. And there's a strong correlation we see here between the ARPDAU and revenues, and that's because we mostly have had a fairly stable user base, and then we improved on this important key metric, which is the ARPDAU. And I'm very happy to see how this has been kind of a continuous improvement over time. And we also, as we mentioned in multiple reports lately, that It's an improvement across the board in terms of game development. So all the teams have really helped improve their respective games, and that's helped this continuously improve.