MAG Interactive AB (publ)

Welcome to MAG's Q2 report. Here to present to you today is myself, Daniel Hasseberg. I'm the CEO of MAG. And Magnus, the CFO. And we're going to go through the highlights of this period, which is December to February. And what we really are happy to see this quarter is improved profitability. So we see how our profit margins go up and produce a really solid result at the same time as we have new games approaching the markets. And our kind of ARPDAU journey we've been on for several years continues. So very happy to see that.

Yeah, so we start by diving into some numbers. We usually look back a couple of quarters, nine to be precise, on revenue in ARKDAO and look at the performance and development of those. And we see here we have 6% year-over-year growth of revenues and 23% year-over-year growth of ARKDAO. We can see that 6% revenue growth is mainly down to currency changes in US dollar, primarily, while the ARPDAO is already measured in dollars, so that's free of currency effects, and it's more of a true fundamental effect of... 23%.

It's probably going to be a good thing for a company to have a lot of revenues in US dollars and costs in Swedish kronor going forward as well. So it's a good thing. And of course, what we always want to lift up and really happy about is this kind of long-term trend that we set out three years ago with a focus as a company to really work on the average revenue per user and see how all the teams have executed on that continuously. So great to see that, again, 23% year-over-year uplift.