MAG Interactive AB (publ)

Yes, hello, welcome to the presentation of MAG's Q3 report. Here to talk to you today is myself, Daniel, I'm the CEO. And Magnus, CFO of MAG. And this March to May period is something we'll talk about the highlights here and also mention a bit about what's been going on in the first few weeks of June. But first to the main highlights here. So of course, we're super happy to announce that Tile Mansion, our latest game, is going to go forward to a global launch. So we're going to talk a bit more about that in a few minutes.

Yeah, I'm going to talk about World Sea and World Mansion growth, where we see user acquisition working well in the quarter and continuing into the fourth quarter as well.

Yes, but let's start looking at the bigger picture here. So here we see the revenues over the last nine quarters. So the growth continues and we reached the highest revenue level ever as a company. So 9 to 1 million of revenues in the quarter. We also see the ARPDAU continue to grow. This time around it's 7% up versus a year ago. And when we look at the kind of longer term expectations of ARPDAU, we believe that this growth trend should continue and it's reasonable to expect us to get to a 10 cent ARPDAU over time. And it's partly based on the continuous improvement of our current games, but also given that, for example, we shared last quarter, WordC is north of 20 cent ARPDAU, and we're launching Title Mansion today, which has an even higher ARPDAU. So of course, when the mix of the bigger part of the daily user base is in new games, this average is going to go up. And as we highlight in this picture in blue color, part of the revenues this quarter comes from an extraordinary revenue event, which is a transfer bonus. I thought it makes sense to say a few words about what that is. So in our games, we use something that's called ad mediation. So it's a layer that decides which ad networks that get to show an ad in our games. And over the last year or so, we've had two different ad mediators. One is called IronSource and one AppLovin. And we've been able to compare performance between the two services and this quarter we saw an opportunity to negotiate a bonus to move all the games to one of them. So given that we knew performance would be good, it was an easy transition to do and super happy we were able to negotiate a 15 million SEK bonus for that. And I think really important to point out that we're not locked in by this, so we can move and do anything freely at any time. So this is purely kind of an incentivized bonus to get our games over to their platform. And it looks really good, so very happy with the transition.