MAG Interactive AB (publ)

So hello, and welcome to the presentation of Max q2 report. So today we are not having a live feed because I'm down with a fever here at home. But we'll do our best to do a good presentation of today's report. And there will be q&a online on Twitter throughout the day. So but let's look at this. This is the December, January and February timeframe. We're very happy to see that we are doing the highest q2 revenues ever as a company.

And we will look at how our profitability improves sequentially on the back of stable UA levels. Starting out with our audience KPIs, we see the year-over-year trend continue, as you've seen before, with lower daily actives and monthly actives compared to last year. This is an effect from the lower but higher quality users coming in from our UA investments. This is something that comes through also in our ARPDA, which is in at 7.8 cents, which is 32% up from the previous year. And the UA in question is up from 14 million to 41 million in this quarter. So that's a slightly lower level compared to Q1.

Yeah, and one of the signs here of the increased quality of traffic we're getting is also the in-app revenues, which are up 55%. So more purchases happening inside the games. And even though DAUs are slightly down, those EAP revenues are up 55%.