MAG Interactive AB (publ)

Welcome to the walkthrough of MAG's Q3 report. So here today to talk you through it is me, Daniel Hasselberg. I'm the CEO of MAG. And me, Magnus Wiklander, the CFO of MAG. And yeah, we're going to take a few minutes to just talk through what the highlights are of the report. And then, as usual, at the end, there's going to be an opportunity for a Q&A. And throughout the day, we'll also look at our Twitter feed and see if we can get any questions there. We're going to go through and answer everything as best we can. But let's start taking a look at the highlights of the report. So we're talking about March, April and May, which is our Q3. So we were seeing revenues coming in at a record level. So a year ago, as we noted in the report, we had a one-time revenue coming in at 14.7 million SEK, was a transfer bonus when we moved to a new ad mediation layer. But adjusted for that, we grew 60% and coming in at the highest Q3 revenue we've ever seen as a company.

Yeah, and we will see how higher profitability margins come back after a period with higher user acquisition levels. Good, so starting off with our audience KPIs, our DAO is coming in down from last year, but it's flat or stable on a sequential basis, which is important. We will have a look at that in the next page in more detail. And our ARP DAO is up by 22% on the back of user acquisition and both DAO and ARP DAO is strongly connected to our fewer but higher quality users coming in from the user acquisition activities. Notably, our in-app sales is up by 37% and affecting ARP DAO mostly. And UA is slightly down to 19 million. And again, we will have a look at the sequential effect here, which is important to understand where we're heading.

Yeah, let's check that out first in terms of the DAU. We see that it's basically been around 1.3 million daily active players for the last four quarters. So it looks like a pretty stable situation. Here we also map out the ARPDAU in the same picture. So you can basically see what is driving the revenue development of the business. It's the improvement we see in ARPDAU. also since there are effects like the Swedish Krona is going a bit up and down but ARPDAU we always measure that in US dollars so this kind of a more constant in a way so this is really showing the ARPDAU is going up across our portfolio and as you mentioned a lot of it's driven by user acquisition having these kind of hitting these high value players that have a bigger propensity to spend in the games But a stable DEU situation and improved ARPDAU. That's the short version of this slide.