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10/18/2023
Hello and welcome to the presentation of MAG's Q4 report. So here to present that to you today is me, Daniel Hasselberg, the CEO. And me, Magnus Wiklander, CFO. So as usual, we talk through the highlights. Since it's a Q4, it's also going to be a little bit about the full year and some context around that. And at the end, we'll have a Q&A session. And for questions that don't come up or we don't have time with or things you think of throughout the day, we're going to be available on the X platform as well to answer any questions you have throughout the day. So to Q4, in terms of highlights, the big thing here is we talked about this when we presented the Q3 report that we had a big update coming in QuizDuel. So that's the biggest game in terms of daily users. And we have an event in that game that we now made a permanent feature. And we've got a huge uplift in terms of both engagement and ARPDAU. So that's the big thing on the product side that came out and delivered on our expectations.
Yeah, and we're summing up a strong probability quarter with a strong contribution coming through to EBITDA and EBIT and also cash flow, as we'll see throughout the presentation.
So just want to mention a bit about this new feature. So we've run an event throughout the year called Question Streak. That's been the most successful event type of the different events we're running kind of continuously in the game. And now with the Question Streak leagues that launched in early July, this is a permanent feature and you play in a leaderboard with 100 players. But at the end of every week, the top 20 gets promoted or the bottom 20 gets demoted. So it drives a lot of engagement, making sure you end up in the right spot. And we can see that engagement then result in increased play time, which is our kind of measurement of the players having fun. But also we see that the in-game economy works in terms of increased spend of in-game currency and so on, which also drives ARPDAU. So it's a really fun game mode and it's great to see like the launch was in July and we're in October and it's still performing really well. So it's a great new addition to this game. So encourage everyone to try it out if you haven't already.
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