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1/22/2025
Hello and welcome to the presentation of MAG's Q1 report. So this is September, October, November. Here to present to you is me, Daniel Hasselberg. I'm the CEO of MAG.
And Magnus Viklander, CFO of MAG.
So what we're going to do is walk through some of the highlights. And as usual, we have a live Q&A at the end. And then also we answer questions online on our account throughout the day. So let's get into it. It's a lot of things to go through today. So some of the highlights for us. One is, of course, revenue growth. So it's been quite a few quarters when we have sequentially seen decreased revenues as the UAE volumes have been so much lower than a couple of years ago. So it's great to see this trend change a little bit. So we grew revenues 4% from Q4 to Q1. And that growth is in both US dollars and Swedish krona and so on, if you're curious about exchange rates impacts. I'm also happy to see the increased UA investments behind QuizDuel. We see an increased UA investment overall, but the fact that we can invest more in QuizDuel is really exciting. I'm going to talk about why. This is our biggest game. It's a very mature audience. It's been around for more than 12 years. And a lot of the growth we've seen in QuizDuel over the years have been improving the products in a really great pace. So even though the audience have been shrinking a bit with low marketing, it's still growing revenues. But now we can also grow the audience. So this is kind of a new chapter for QuizDuel that we are really excited about. We also announced last week, I think, the divestment of prime time. So this is after the quarter, but still worth mentioning. So in a minute or so, we talk about the financial impact, but I just want to say a couple of words about the rationale for the acquisition and for the divestment. So before we did the acquisition four, four and a half years ago, it was really about, we really love the primetime service, but we also wanted to see what it could add as value in Quiztool if we integrated live trivia with real money prices into our biggest game. So we integrated it, ran it in Germany, found an audience that really loved it, but it was not big enough to justify having this kind of extra thing integrated into the game. So we moved it out and since then it's been about kind of having primetime being standalone profitable or seeking strategic collaborations to increase the profitability or find someone who would be interested in acquiring the business. last year we've seen the business become quite unprofitable and we decided to like to be able to stay focused on mag's profitable core business the best solution for us was to sell it back to one of the founders and that's now a reality since january 1st we also talk in the report and done so for the last year or so our continuing investments in in a game platform so this is basically a way to make us have much more common source code across the games and in that way become faster breaking new games and also have high quality in the kind of maintaining code and developing code that benefits all of our products. So that's a really exciting kind of investment for us and it becoming more and more kind of touching the reality here in terms of helping us make new games faster and so on. And finally, the board of Magus proposed a dividend to the annual general meeting, which is later today. So if approved, it means a dividend of one Swedish krona per share to all shareholders of Magus.
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