MAG Interactive AB (publ)

Hello, and welcome to the presentation of MAG's Q2 report. So this is December to February. Here to talk to you today is me. I'm Daniel Hasselberg. I'm the CEO of MAG.

And me, Magnus Eklander, I'm the CFO of MAG.

So we're going to, as usual, look at some of the highlights from the report itself. And then at the end of the session, we'll have a Q&A. And also throughout the day, we'll answer any questions you send online on our X and Blue Sky accounts. We start with this, looking at the highlight from the quarter. First of all, I want to highlight the organic growth of 16% as measured in US dollars, which is our main currency. What's driving this organic growth is both optimizations of live games, primarily QuizDuel, But also the addition, of course, of cross-sell to the portfolio compared to a year ago. And if we look at ARPDAU, same story. So 35% is, of course, a really big improvement of that KPI. This is the average revenue per daily active user. And again, QuizDuel, our biggest game, has seen a lot of improvements. And then we've added CrossL to the portfolio, which has a much higher ARPDAU than the average that we have, which is around 9 cents. Also, happy to see a record revenue quarter for QuizDuel. So the game that we launched about six years ago continued to grow and make record numbers. And we have... Really great faith in this product being able to grow into the future as well. We have a lot of interesting things in the pipeline for QuizDuel and I think just showing how we work with LiveOps has really, really paid off with this game. And then, of course, CrossL is very interesting. We started scaling this game a few quarters ago. So in the summer quarter, we had a really, really high volume of good quality UA, and the game grew quickly. And then in Q1 and Q2, we have not been able to invest as much in UA as we want to. That's made the game decline, but now it's been stable for a few months, and we see that we can definitely see us grow from where we are now and into the future. both in terms of the product roadmap, but also as of this week, we're actually globally available and we added a number of important languages to the game. So we see both those dimensions are important for the growth, both geographical, but also kind of general product development. It's very early days if you compare it to QuizDuel in its sixth year doing records, and this is just the third quarter.