Nelly Group AB

Welcome to Nelly Group First Quarter Report 2026. Today I am pleased to present CEO Helena Carlander-Ostlund and CFO Josephine Dahlem. After the presentation, there will be a question and answer session. Participants are able to ask questions in written form on the audio cast page. Now I will hand over to Helena Carlander-Ostlund, please go ahead.

Thank you very much. Good morning, everyone, and welcome to the quarter one 2026 investor presentation for Nelly Group. My name is Helena Kalinder Östlund, and I'm the CEO of Nelly Group. And I'm hosting today's call together with Josefin Dahlem, our CFO here at Nelly Group. Now, let me start by giving you a brief overview of what we will be covering in today's call. First off, we will start with a short video introducing you to the Nelly business. I will then provide some comments on the first quarter of 2026 before handing over to Josephine, who will provide us with a financial summary. As always, we will then be concluding by answering some of your questions. And I would like to take this opportunity to remind you that you're very welcome to send us questions throughout the presentation. But of course, we appreciate if you can send them through as early as possible so that we can also manage our time today in the best way possible. So with that, let's start with a short video introducing you to the Nelly business.

Nelly is a staple in Nordic fashion and has been so for over 20 years now. It was founded in 2004 as a pioneer in online fashion for younger men. Menswear was added in 2008. Nelly is an e-commerce business with two flagship stores, one in Stockholm and one in Copenhagen. We want to help our customers look and feel their best every day. With 1 million active customers in the Nordics alone and 1.5 million followers on social media, Nelly reaches 2 million orders placed yearly.