New Wave Group AB

Okay, let's start. Welcome to the presentation of Q4 and 2024. It has been a quite tough year, I must say, with a very tough market. I saw, for example, that the index of sport in Sweden was down in Q4 again, and it's for 12 quarter in a row. And that's actually never happened on the 27 years in public, or 26, or whatever it is. So I'm surprised because the economy don't take off at all. The only place we can see geographically are stronger is the US and partly Canada. Canada can also, depending on that, Still have quite more market shares, but I would say that Sweden is probably the most depressed country as we see it in Europe, followed by Germany. We maybe see also small positive or get small positive signs in the UK. I will not go through this. Nothing new has happened, and I will talk more about new establishment later on. uh the only thing i can comment here because i guess uh it's a lot of people that wonder what's happened with the duties and with trump and all these things and you can say i can't i can't say that we foresee those things uh but we did know that it it will be unstable uh so i'm very happy we opened up the sourcing office in alexandria in egypt so we are well prepared now there and alexandria is also handling the north of Africa which means that we can switch production quite quick so I'm not so scared of that of course it can be that we have containers on the way home and if they put in a duty from day one or next week while we have goods on the sea we can have a hit but For the longer term, I'm not worried at all about those things. We are very used to handle it, I must say, because all this time we're running away. It has been quota-free, it has been Swedish quotas, or... uk quotas and the eu quotas and the duties ups and down depending on how they classify the countries and so on and we are so well spread out today so within half a year or something we can switch to any country And I hope you don't put high tutors on all countries. But if you do even that, you can say that doesn't change anything either, because then it's equal for all suppliers. And that will mean that the consumer will pay to them.

Yeah, nothing new here. And not here yet.

Here is one very important part. We will go. much more heavily into canada and also increase what you can say organic in one way establishment so harvest printer the second biggest brands we have on corporate or promo wear will establish a stock as soon as possible in montreal where we already have a company but we don't have harvest printer there and it will be active from q4 in best case in q1 worst case and that's depending on the lead times it's as usual that we we can't sell things we don't have on the corporate side then the second launch in canada is uh uh pro job that we establish uh also a warehouse and uh or we have the warehouse we established the stock and the sales team and so on in toronto uh and that's probably it's a little bit longer lead time on the work rather than the promo wear so that's probably q1 26. We will go in in full with craft team. We're in Canada and we own stocks. Today we sell a little in Canada from the US stocks. But first of all, we see big opportunities in Canada. And second of all, we need a local stock there. You can say some of the competitors, for example, on corporate or promo in Canada have up to three distribution centers. So to run Canada from the US is not possible. But we have very, very positive reactions in Canada, recording the teamwork, as well as we have in the US. So I hope it will start showing in the figures from second half of this year in the US already. And we have already signed quite many clubs. We also are looking to, and will, but I can't say which quarter, set up another distribution center for Qlik. That company developed very, very well, but we have still a lousy service in the southern U.S. So most probably it will be in Texas. It's not decided yet, but we're looking for facilities and so on.