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Oneflow AB (publ)
5/9/2025
Welcome to this meeting where we will walk through the highlights of the first quarter 2025 numbers for OneFlow. My name is Andres Hamnes and next to me we have Nathalie Gjelve, our CFO. Please also use the Q&A function in Zoom and not the chat and we will get back to your questions in the end of this presentation. Before we dive into the numbers, we would just like to say a few words about ARR because we have made a change to this formula as of January this year. As maybe some of you have seen, we also reported slightly higher ARR numbers in our press releases from January, February and March this year. The reason for that is that we initially planned not to change our historical numbers, but we realized that this gave a slightly skewed or wrong picture of our performance when it comes to growth and retention and so on. We decided the last few weeks to just update all numbers back in the history to give you a more correct picture of how we are doing as a company. The changes in the formula is that before, when it comes to churn, we used notice date and now we log churn on termination date. Also, when it comes to new and expansion ARR, before we logged that on contract sign date and today we log it on contract start date or subscription date, invoice date, that is the same thing. This is a more live ARR. Yes, so highlights. ARR was up 23% year over year, ended at almost 165 million and for the end of April we had 166.2 million in ARR. We also had a quite heavy headwind in the quarter on the currency. So we lost around 3.4 on our portfolio due to a very strong Kroner in Sweden. So the net effect was 5.6 million in net new ARR, 5.6 million in net new ARR for the quarter. ARR per full-time employee up 28% and closed in at slightly north of 900,000 SEK. Net and gross retention rates 101% and 89% end of the quarter and we had 4,300 paying customers at the end of March, which is up 17% year over year. So first to those of you that are new to OneFlow, we just like to share two slides on what we do. And so we are a platform for handling contracts, all kind of contracts for all departments, HR, sales, procurement, legal. And this is an -to-end platform for all the steps in the process where you can create very powerful templates in OneFlow. You can collaborate in real time, make changes, audit trail, inline comments, suggestions and so on. So you don't have to jump back and forth between Word, PDF, Outlook and a more simple eSign tool. In OneFlow you can do it all on one slate in a very interactive experience. Post-Sign you can archive your contracts, you can manage your contracts, you can have full control of your obligations and liabilities and so on, which is of course very, very important. And throughout the process we also offer a suite of very powerful AI services to help our users write better contracts and to also be more at the highlight risks and so on. And also since we have an open format, we don't lock contracts down into PDF pictures, it's HTML experience. You can have very powerful integrations between OneFlow and your CRM, ERP, HRM, ATS or any other system that you use in your workday. Time is the most precious thing you have in life, so if you can save time that's worth a lot. And that's what you do at OneFlow, we make you more effective, you can save a lot of time throughout this process. And these pink staples is the time you can save if you use OneFlow compared to using what still most companies do, making your contracts in Word and PDF and mailing back and forth. And maybe upload it to an eSign tool, which is a very, very crowded space these days, and that's the staple in the middle here. So if you go for an eSign tool, you can of course replace the scanner on a printer, but that's only saving you a few minutes. So the big potential for saving time is not in the sign space stage, it's of course before and after you sign the contract. Highlights when it comes to feature improvements for the quarter. So as those of you that know us well know, we put a lot of effort into integrations. This is a very, very important unique selling point for OneFlow. Back in the days, if you go back five years, ten years, it was enough to just have an integration. Today, customers are more demanding and they require really, really deep and powerful integrations with two-way sync and so on. And we have a team in Sri Lanka, around 23 people at the moment, just building integrations and maintaining our public API. We have a top-notch integration to a lot of the big CRMs in the market, and we continue to just build and improve. So for the quarter, we put a lot of effort into HubSpot and even the Swedish CRM up sales and also an HR tool called HiBob, which is super big at the moment. We even launched an integration to TalentTech ReachMe. This is one of the biggest Nordic players in the application tracking space. Last year, we launched a more extensive signing order where we can have approvers and so on, build very powerful flows. And in the first quarter of this year, we even extended those capabilities to the counterparties. So even counterparties can add different kinds of participants in the contract process. Some can be signers, some can be approvers and so on. This is a very highly appreciated feature in Modflow. We put a lot of effort into the post-sign experience and we also added some more bulk action capabilities so you can be more effective when you organize your contracts, move, delete and so on in bulk, not only one by one. And since contracts is a part of other processes in the company, we even added what is called redirect after sign internally. What it means is that you can connect Modflow to a bigger flow. So what's going to happen when the contract has been signed, then you can trigger different kind of actions. In the beginning of the second quarter, we launched AI Extract. So this is also a highly appreciated feature where customers can upload all their old contracts into Modflow and by AI we extract key data. So you can actually make them alive and do stuff with the data. It can be participants, it can be amounts, date fields and so on. So you can actually get notifications and play with the data and you can build reports and so on on this key data. So if it's locked down, if a lot of companies still, actually most companies still have their contracts in the folder, on a drive, as a PDF for an image, then it's dead data. So we can make that data alive. More concepts within AI review and AI insights. This is something that we launched last year and we're just building, building, building. Now we would give our users a lot of powerful insights when it comes to how they write contracts. We can highlight risks, we can suggest improvements and so on. And we can also do that across all your contracts. We can highlight contracts that deviate from something, a standard or a template. So you can for like if you have a due diligence process, this is a really, really powerful way of just scanning through all your contracts. And even we launched a simple version of AI review and AI insights for customers with the enterprise tier, also in the quarter. So just as a teaser. So if you want to customize and so on and do more stuff, then you would have to buy this as an add-on. But just as a teaser, we launched it for all enterprise customers. And we continue to build deeper and deeper integration with HubSpot, which is one of the key CRMs in the market. So NetNew ARR for the quarter was 5.6. And then we also had a currency headwind of 3.4. So if you take out that currency component, it would have been 9 million in NetNew ARR. We have roughly 40 percent of the ARR is in foreign currencies. We do. I know this is an old kind of record, but still the sentiment is not fun. Sales cycles are quite long and it is quite, the market is quite reluctant when it comes to investing and so on. And this is not this is something that I guess most companies in the software space experts at the moment. If we look at how we reported the ARR before, so we had GrossNew ARR signed for the first quarter at 12.9. But only 6.9 was recognized during the first quarter and the remaining 6 million will be included in future periods. We closed in at 165 million in ARR end of Q1, 166 for the end of April. The growth trend has been declining and we ended at 23 percent end of Q1. If we take out the currency effect, the growth would have been 25 percent. As many of you know, we do have some goals or targets and that has been to have a growth more than 30 percent and to become profitable with the current funding. What we do see is that we will not be able in the short term to maintain a growth rate at more than 30 percent because now we are so focused on becoming profitable. And that will impact our investments. So but midterm and long term, we stay put with our growth goal of 30 percent plus. So that's going to happen. We will focus, refocus back on the growth when we become profitable. Obviously, what will also improve our growth going forward, underlying market fundamentals, will at some point get back to normal. That's going to, of course, help when the investment, when people are more open to do investments and so on. We do have a lot of features, a lot of product enhancements that we know our customers and prospects would like and even sometimes require. So we are filling the gaps in the product. And also we are constantly working with our go to market motion. We are going to rebalance our ICP. We are making changes to our ICP. We are even making changes to where we put the focus in the product to meet new needs and so on. So we have a lot of data and a very good picture of what we should do to position ourselves better. This is always, of course, something that takes time. But we do have a very solid plan and we are internally confident that we will get back to and break this downward growth trend as soon as we can see that now. Now we are at least almost profitable. ARR, for full time employee, ended at 905,000 SEC for the first quarter, up 28% from last year. And why is this so important KPI to us? Obviously because this is a very good indication on when we will become profitable. We have a recurring revenue of around 98% recurring and the gross margin is in the range typically 91 to 94. For the last quarter it was 92%. So our main cost is salary, salary, salary. And when we went public in 2022, we raised a lot of money to make some investments. And that was to scale up our R&D units and even to open up offices outside the Nordics. We have offices now in, as you know, in London, Paris and Amsterdam on top of the offices in Helsinki and Oslo. So obviously we planned for having a kind of low ARR per full time employee. But now the focus is to bring this up and to become profitable. Net and gross retention. Net closed in at 101% in Q1 down from 109 same quarter last year and gross around 89%, which is almost same level as it's been for the last kind of six quarters. Gross retention includes churn and downgrade. And if you add expansion sales on top of that one, you will get the net retention. Churn has been quite high and it started to pick up in the third quarter last year and then it has stabilized on a higher level. So in the first quarter we had a churn of 5.8 million. And the first quarter last year we had 3.1 million. Obviously we are now a bigger company, so it should be higher, but still it is up. The mix between downgrade and churn for the first quarter downgrade was around 41% and churn in terms of termination 59%. And if you go back a year, the downgrade share was 44%. So it is kind of downgrade is typically between 40 and 50% every quarter of the total total churn. And the biggest churn is also in what we call internally the bronze segment, the lowest tier, the lowest, the smallest companies, typically between 50 and 60% of all the churn that we've had this and the last two quarters has been in the low tier segment. What we call gold and platinum, the biggest accounts with biggest potential and so on. We see a very stable churn and not an uptick or downtick and it's typically between 15 and 20%. So it's at a more decent level. If you look at the churn reasons, there is one reason that is dominating across all segments and all industries. And that is the economic climate. This is what we get from the customers. They lay off people and they have to save costs and so on. So this is the reason number one, number two and number three. So if you go further down on the list, you will find reasons like bankruptcies, inefficient payment, some companies get acquired and so on. And of course, yes, we do also sometimes lose because of competition. But that reason is not kind of growing or declining. It's always been there. It's a part of kind of business. So that's not on the kind of top five list, so to say. So how can we increase the retention rates going forward? Obviously, as we already said, the market fundamentals will help. And at some point we expect it to be more normalized. We are filling the gaps in the product. We have a very good understanding of what products and customers need. And we are also rebalancing our product strengths into different ICPs and so on. This is a work that has been going on for some time, but it's going to take some time to get like full effect. But we know where the ocean is red and where the ocean is blue. So we are rebalancing and we have a very good plan for how to make the growth kick back again. Paying customers increased 17 percent for the quarter. We had 4,300 customers end of Q1. And the ACV or average customer value was stable from Q4, but up 5 percent since Q1 last year. Slightly north of 30,000 SEC per account. So we are planning to increase this going forward by adding more features, more value and increase the prices. We do renegotiate prices with all customers. And we also have launched a marketplace where we're going to add some features will not be included in the standard tiers and only sold in the marketplace. So there are many ways for us to increase our ACV. Then I think I'm going to leave the word to you, Natalie.
Thank you. So our net sales ended up at 39 million by the end of Q1, which is a 27 percent increase comparing to the same period last year. And as you can see presented here, our net sales are steadily increasing quarter by quarter. And that's, of course, connected to our ARR growth. And we are a first company, which we are very much focused on ARR and ARR growth. And that is also something that is shown when looking at our net sales. If you look at the software related recurring revenue, 98 percent of that is the net sales consists 98 percent of software recurring revenue. If you look at our shares of net sales coming from regions outside of Sweden, that is also a percentage that is steadily increasing, ending up at 40 percent. By the end of Q1. And this is something that we estimate will continue to increase, of course, as we become more established in our regions outside of the Nordics. But as you all know, one flow is sold all over the world. So we also increasing our net sales from regions that we don't have market presence. Our gross margin is quite stable, like the last quarter's at 92 percent. We can see a slight dip in Q3 between Q2 and Q3 2024. And that is connected to us establishing new partnership. If you look at our cost of service, so the majority is connected to commission to our partners. And we do look at if you look from a future perspective, we do believe that our gross margin will continue to be at a quite high level around 92 percent going forward. EBITDA, as Anders mentioned, we do have a strong focus on driving one flow towards profitability, as you can see shown here. Also, we are decreasing or improving our results, we're going towards profitability. And Q1, we ended up EBITDA at minus eight point six million and EBITDA at minus 19.4 million. If we look and compare it to the same period last year, EBITDA have actually improved by 2.3 million and EBITDA at 4.4. Now, the reason for this is, of course, our focus to drive one flow towards profitability. We have stabilized our cost base and in connection with an ARR growth. This is shown in the numbers. And one thing worth mentioning here, we did have an effect of one million in currency, which actually lowered our numbers. So if we take away that one million, we actually would have had an EBITDA at 18, minus 18 million in Q1. EBITDA and EBITDA margin. I love this slide because it is really showing how we are improving our results. We are lowering our losses. We ended up at EBITDA margin at minus 22 and EBITDA margin at minus 49. That is actually improvement by 21 percent comparing to the same period last year. Again, we have stabilized our cost base. We continue to grow in ARR. And also, we are doing all of this, you know, working more efficiently, stabilizing our cost base. And this is without any effect on product development that will always remain a focus to make sure we deliver the best product possible for our customers. Our financial goals are not changed. We do still believe in them. We have financial growth of having an ARR growth above 30 percent and to reach profitability with current funds. And as Anders mentioned previously, our ARR growth in Q1 was 23 percent. So in the short term, we will not reach above 30 percent with the current market environment. And as mentioned before, we prioritize right now to become profitable. And once we achieve this milestone and, of course, in connection to the market segments being improving, we will accelerate again the ARR growth and focus on growing the ARR. But we do still believe in the long run that we are going to achieve ARR growth over 30 percent.
OK, then we are at Q&A session. ARR grew 33 percent in Q1 and slightly higher adjusted for FX. What was the growth rate in April? I haven't checked that.
Actually, we haven't checked that.
No, but we can get back to you on that. Offline. Given current pipeline and macro, do you think you can keep the current growth rate for the rest of the year? We don't provide that exact guidance. I think we should we shall keep it at the level that we already have done, actually. Were there any non recurring items in OPEX or cash flow besides the one million in FX for staff redundancies, et cetera, in Q1 to be aware of?
No, I mean, there's always smaller, of course, one time cost in the results, but nothing significant or nothing bigger worth mentioning here. So beside the one million in FX, there was nothing else that we need to highlight here.
Did the Q1 FTE reduction result in any savings in Q1 or will that be seen ahead?
So the Q1 FTE reduction, as you mentioned, is not really a reduction in that matter. I mean, we will do of course we will see that in upcoming quarters in the results. We have less employees by the end of Q1 comparing to the end of last year. So, of course, that will also be shown in the numbers in the upcoming quarters. Yes.
So upcoming quarters. How comfortable are you with cash flow given the current cash position and the aim to become profitable?
I mean, we do monitor our cash flow quite in detail, of course, but also we do monitor our cost base. And we always make adjustments to make sure that we are quite comfortable with a cash flow based on the expenses that we have. That is something that we do continuously monitor. So based on where we stand today, we are quite comfortable.
Yes, we are comfortable. What is the timeline to becoming profitable and cash flow neutral? So again, we have not disclosed that kind of information before, and I think we're going to keep it at the current level. What does the current strategy mean for your international expansion? What markets are in focus? So the focus is still on the markets where we do have a presence, a physical presence. We do some spikes outside these markets as well. But that's not kind of on a very low level, so to say. So the focus is to increase our unit economics in the markets that we are currently covering. Six markets. Other expenses was quite high this quarter compared to last year. Q1, is there any one-offs for this quarter or what has caused the increase?
I mean, the FX currency effect, that is something that will be in the other expenses. So that's one of the things that differs from previous quarters or previous quarter last year. But there's no other bigger costs that could have. I mean, generally, all costs do increase year by year. That's the way the world looks like. So besides that, no other significant expenses.
And full-time employees are down this quarter compared to last year. Can the effect from the lower FTE base be observed in this quarter personal cost? Or can we expect to see personal costs to come down further for the rest of the year?
I think we had this question earlier and we answered it. Yes, we will see that in the numbers of coming quarters.
What we can say is that we have in the last few months made changes on several things in the company that will have an effect in the future that you haven't seen yet. What is your definition of profitable EBITDA, EBIT or cash flow?
All three super important, of course, but we are looking at EBITs. That is our measuring point.
Exactly. I think that's all questions. OK,
good question for
your time and wish you all a
wonderful upcoming
weekend.
And Friday. Thank you so much.
Thank you. Thank you. Bye bye.