AcuityAds Holdings Inc.

morning everyone before we begin the official remarks i will read the cautionary note regarding forward-looking information certain information to be discussed during this call contains forward-looking statements within the meaning of applicable security laws including among others statements concerning the company's objectives the company's strategy to achieve those objectives as well as statements with respect to management's beliefs plans estimates and intentions and similar statements concerning anticipated future events, results, circumstances, performance, or expectations that are not historical facts. Such forward-looking statements reflect management's current beliefs and are based on information currently available to management and are subject to a number of significant risks and uncertainties that could cause actual results to differ materially from those anticipated. Please refer to the cautionary statements and the risk factors identified in our filings with CDAR and EDGAR for a more detailed explanation of the inherent risks and uncertainties that could affect such forward-looking statements. Following the presentation, we will conduct a Q&A session. I would now like to turn the conference call over to Tal Hayek, the co-founder and chief executive officer of Acuity Ads, to update you on the operations of the business.

Good morning, everyone. My name is Tal Hayek, and I'm the co-founder and CEO of AcuityX. It is my pleasure to welcome you all to our Q1 2022 investor video presentation and coming to you live from our Toronto office. I'd like to start by thanking the Acuity family. Q1 was a lot about reorganization and working hard to implement the investments that we have marked for growth. So thank you for doing such an amazing job with that. As expected, Q1 was down 13% to $23.8 million. A lot of it was due to customer concentration. We'll drill down into that in a few seconds. Illumin continues to change the world of advertising. We delivered $7.9 million in revenue. That's up 145% from Q1 of last year. Illumin is now 33% of our revenue. That's starting to be a very big chunk of it. Illumin solves two huge problems out there. Problem number one, that there's a huge gap between the way that marketers think and plan to the way that programmatic gets executed. Well, marketers think consumer journey. And when they go to execute it, they usually execute it in a black box, which completely disregards the consumer journey. So Illumin gives marketer a way of planning that consumer journey and execute it with one click of a button. And the second problem that we solve is the fact that it's highly, highly intuitive and easy to use. Let me explain. Using a programmatic system today, you need to be a highly trained expert. You will need to go through hundreds of hours of training in order to only starting to touch that system. And then it will take you hours to execute on a campaign. With Elumen, all that goes away. You need barely any training on it. It's highly intuitive. And almost any average person will be able to execute campaigns on it with very little knowledge and training in minutes. So with those two things that it's solving, it becomes a very, very important tool for the world out there. While in Q1, our team was focused on organization. Neil, our new COO, is doing an amazing job getting the teams to work together and being accountable to one another. Elliot, our CFO, is doing an amazing job, a fantastic job in organizing our back end. And I believe that this organization is crucial, very much crucial, to take us into the next level of growth. Our investments in growth are doing very well, and the team is very, very busy implementing all these dollars we earmarked for that growth. And we're expecting that, at least from a financial way, we will see the results coming in the second half of the year. Well, knowing all this, we believe that the QE is the best investment we can make. And this is why we're starting to buy back our own shares. And we're going to do that while still leaving enough cash in the bank for M&A discussions. In Q1, $23.8 billion was delivered from the way of revenue. As we expected, and as we told the market, this quarter is going to be down year over year. One of the major reasons that happened is in Q1 of the year before that, we had one client with $5 million concentration. Well, we lost that client. It was not due to performance. It was due to that client changing agencies with an agency we don't have a relationship to. That happens in the managed size business sometimes. And that's what happened to us in that case. And that was the big contributing factor to that job. Well, 33% of our revenue in Q1 came from Illumin. Well, I think it's amazing. I mean, just that Illumin just came into the market just a few quarters ago, and we already have 33% of our revenue coming from that. We communicated in the past, and I'll say it again, I do believe that This year, the majority of revenue is going to come from the Illumin side. So that's great news for QE and for us. So we're also seeing some client information. So last year in Q1, we had 17 clients. It's now up to 61 clients. Tier one clients, we had eight and now we have 20. So all our great signs out there. And we went up from $3.2 million in revenue last year to $7.9 million this year. That's 145% growth year over year. And we're looking forward to seeing those numbers grow in the future quarters as well. Some of the verticals to watch out for is the lottery and gaming. We're seeing 288% growth. Technology and software, 180% growth. And retail, we have 117% growth. CTV sales, up again, not a big surprise. We communicated all the time that we believe it's going to continue being very much a big growth factor. We've seen 131% growth year over year, and we predict that we're going to continue seeing more and more growth out of the CTV side in the future. continue to invest in illumine growth um we're spending more and more money into marketing and sales but also specifically in specific verticals and in our people from the product side from the technology side as well uh in uh to get uh better and better on that great system called illumine let's talk about our share buyback program this is something we took a long time to decide We looked at many companies on the M&A side and obviously seeing our share price being where it is, we decided to execute on it. Why? Because we do believe that the QT is the best investment we can make. So therefore, over the next few days, we're starting that buyback program. And I'm happy to also say that it will not affect our ability to execute on our M&A side. So with all that great update, I would like to call on Elliot to share some financial updates for us.

Good morning, and thank you for joining us today. While today we'll focus on Q1 results, we're extremely excited about what lies ahead in 2022 as we realize the benefits of our actions to expand our reaching capabilities. The investments we started making last year are continuing to enhance our Lumen platform through broader features and functionality that'll improve each user's for deeper, broader, and more consistent relationships with our clients. While we are all experiencing one of the more trying times for the global economy and managing through the related headwinds, we continue to believe the right path for us is to keep investing for the future, improving our platform, making sure that we have the right team in place to support its growth, as well as improving our overall organizational capabilities. And on that note, I'd like to discuss our Q1 financial results. In Q1, our revenue was $23.8 million compared to $27.5 in the same quarter of 2021, a decrease of 13.5%. As disclosed in our financial statements under segmented information, this year-over-year change is attributable to a large one-off campaign that we benefited from in Q1 2021. This campaign generated $5 million in revenue that we did not see again in 2022. And this campaign was driven by legislative changes While to a large degree we have successfully pivoted away from verticals initially impacted by COVID-19 and the supply chain issues, we have seen a number of clients affected by more recent developments in the Ukraine, as well as growing recessionary fears which have impacted consumer confidence. Our revenue from our managed services in Q1 was 15.8 million compared to 22.3 in Q1 2021, a decrease of 29% year over year. was driven by our increased focus on self-serve revenue, which at $8.1 million increased 56% year-over-year from $5.2 million in Q1 2021. Our self-serve component represented 34% of total revenue in Q1 2022 versus only 19% in Q1 2021. And the Lumen in Q1 this year was $7.9 million, or 33% of our total revenue versus $3.2 million, or 12% in the comparable 2021 period. Our target is still to have 50% of our revenues derived from the million in Q1 compared to 14.4 in Q1 2021. This decrease of 17.4% was the result of the lower overall revenues and a lower gross profit margin of about 50% in Q1 2022 versus 52.4 in the prior year quarter. This is directly related to the increase in our self-serve component. Our total operating expenses for quarter totaled $14.5 million compared to $12.1 million the same period in 2021, an increase of 19.8%. As a percentage of revenue, our operating expenses are 61% versus 44.2% in Q1 2021. I'd like to discuss the key drivers of this increase, which include, as previously noted, investments in sales in our marketing capabilities. While still early, as Al noted, we are encouraged by the progress being made by our recent hires and expect that they will meaningfully contribute to the second half of 2022. And the majority of the increase in cost was driven by general and admin expenses, which increased $1.6 million. or 106% over Q1 2021. This is driven almost entirely by the increase in costs related to our NASDAQ listing, including insurance, listing fees, and legal costs. And finally, share-based compensation expense increased 71% through the issuance of restricted share units to better align senior leadership and management compensation with the interests of our stockholders. Our EBITDA declined year over year to 0.2 million from Q1 2021 of of this quarter compared to a net income of $1.4 million in Q1 of 2021. And a key driver contributing to this decline was an FX loss of $1.8 million in Q1 of this year versus a loss of only $0.6 million in Q1 of the prior year. For the balance sheet, we generated positive Q1 cash flow from operations of 1.8 million. However, due to the impact of the FX conversion, our overall cash balance declined slightly to 99.6 million from the 102 million at the end of last year. Year over year, our cash position increased substantially by 72.6 million due to the proceeds from our public offering in June of 2021, as well as strong subsequent operating cash flow. Some of the corporate information to share with you is as of March 31st, 2022, Acuity had 60.9 million common shares outstanding on a fully diluted basis, 64.4 million. Our insider ownership is still at approximately 12% and our market cap at the end of Q1 was approximately 240 million. This concludes my financial review. And in summary, despite a challenging economic embark, we believe that through our actions, we're putting in place a strong foundation for future growth, especially for a game-changing and living platform. Spending efficiency, managing operating expenses, and maximizing cash flow remain key objectives, but the overarching priority is building a platform for growth in the second half of 2022 and in subsequent periods. And before I hand it back share buyback plan. As you know, we have recently announced and have received TSX approval to commence a normal course issuer bid, which will launch on May 16th in 2022. Over a period of the next 12 months and subject to TSX rules and guidelines, we will be purchasing up to 5.5 million shares in the open market. And during blackout periods, we will engage with our agents through an automated stock purchase plan. And with our solid balance sheet, history of strong operating cash flow, and belief that our current market value does not fully reflect the future value of our company, we believe this is an appropriate and effective use of our capital at this time. And owing to our strong balance sheet, we remain committed to exploring acquisition opportunities as we continue to make progress on that front. And while we are seeing multiple potential opportunities, given the current economic landscape, we believe the multiples for potential targets will start to move lower in the near term. And it's important to note that this normal course-issue bid is not a hurdle to this focus strategy. And with that, I will now hand it over to Tal for his concluding remarks.

Thank you, Elliot. Just before we go into Q&A, we're going to go over a few closing remarks. Q1 was all about implementing some of the investment we earmarked into growth, which we were busy doing that, and also about reorganizing the team and getting us ready for the next level of growth. If I may remind you, $11 million this year was earmarked for growth. 70% of that was for marketing and sales, and we're way on the way to making all those investments. As we shared last time, we believe that we're going to see 20 to 25% top-line growth this year, and the majority of it is going to come in the second half. So with all that, I'd like to thank all of you for joining us today. And again, to the Acuity family for delivering this quarter. And we're going to go into Q&A now.

Thank you, Tal and Elliot. A reminder to our analysts to use the Zoom raise hand function if you intend to ask a question. I would also ask to please limit yourself to two questions per analyst. Your first question comes from Aravinda at Canaccord Genuity. Aravinda, please go ahead when you're ready.

Good morning, Tal, Elliot. Good to see you guys. How are you? Good. So I'll jump straight into it. Tal, at the end there, you talked about for 2022. I know that conditions are tough. I mean, it's not just about supply chain. You know, we're seeing recessionary fears and so forth. If the conditions remain tough, would you perhaps reconsider the spend or, you know, given that you likely hired most of the team right now, that spend is probably going to go through regardless. Wanted to get your thoughts on that.

You're talking about the investment?

Yes.

Look, I think the investment is very important in order to grow and to get more and more of the Illumina adoption up there. But while I'm saying it, we're also doing it in stages. So we did not spend everything we are marked for. And if we, for some reason, see that we're not expecting the same results, we have the ability to scale it back and not to spend the whole thing.

Excellent. And then maybe connected to that, my second question, I know that you're probably getting to the latter stages of the ramping up of the sales team. Still early days, but is there anything that you can provide in terms of feedback with respect to the incoming talent? I know they were coming in with books and maybe some of the initial conversations you're having at the tier one clients. Anything that stands out that you can share or tell?

Yeah. So first of all, I know that everybody's aware how hard it is to get talent out there. Right. So salespeople, good salespeople, it was always hard. And now it's even harder. But we have something very unique right now, something we never had before. We have we have Illumine. So we are getting people that we would normally not be able to get. And they're very excited. And so far, by the numbers, we increased our sales team by 26%. So I would say we're doing very well. We're very happy with the results and the type of people who are going in, like I've shared before, are people that are coming in with, it's not only that they're coming in with a book of business, they're coming in with a lot of excitement on Illumine and they want to be a part of it. So I'm very, very happy with the progress. So that's why we're so excited about the future and the growth because we know that every time you make investments in those sorts of things, there's a little bit delay and then it pays back.

Excellent. Thank you. All the best. I'll stick to the two-question limit. Thanks.

Thank you.

Thank you, Aravinda.

Thank you, Aravinda. Our next question comes from Laura Martin of Needham and Company.

laura go ahead when you're ready hi uh good morning it's uh dan medina calling in for laura hi guys hope you're well thanks for taking the question um my question uh the two questions are that in the last quarter you would call that some slowness in in a couple of your verticals particularly in travel and hospitality and so before i ask my question i would say that you know some of your articles are showing great potential and so congratulations on that But my question is that going back to, you know, you're calling out travel and hospitality last quarter, you know, what are you seeing for this quarter and what, you know, and what do you know, what are you seeing for, say, the rest of the year? That's question one. And then question two is that on the. On the GNA absolute spend side, should we be looking at that level of spend going forward for the rest of 2022? And thank you for taking the question.

No, no problem. So I'll take the first one. You'll take the second. Okay. So travel entertainment... That's one of those things that you see everybody's traveling now and still that sector is not spending a lot of money. Again, it's just my guess is that they're filling up the seats without needing to advertise. I'm trying to book tickets for flights and everything is full all the time and prices are way more aggressive than we're used to. So that's my assumption. It's going to take a little longer until they're going to have to start fighting for customers again. But obviously it's going to happen. It's a matter of time. We're still seeing more growth. in Q1 on the travel side of things. And we expect it to continue going more aggressively in the future. As you know, just a reminder, it used to be 30% of our business and it's nowhere near that now.

Thank you, Dan. And the short answer to your question is that is a consistent level of spend for us in the general. And the majority of that is fairly steady through the year because it is pertaining to listing insurance and other things that are smoothed out over the years per proper accounting. We did have more professional fees in the beginning of the year, of course, because of some of the, you know, we have the year end audit and other things. But for the most part, that is the consistent rate of spend.

Great, thank you for taking those questions. Thank you, Dan. Thank you.

Thank you, Dan. Our next question comes from Rob Goff of Echelon Wealth Partners. Rob, please go ahead.

Rob, thanks for joining us and on camera too.

Martin Anderson- Thank you good morning sorry with the camera i'm better.

Martin Anderson- We appreciate it better without.

Martin Anderson- Good morning. Martin Anderson- With respect to. Martin Anderson- Your revenue guidance, it was very nice to hear you're continuing to look for 20 to 25% on the year, could you perhaps give us a little bit of visibility into what you're seeing in the second quarter and building through the year.

Like, you know, generally speaking, the whole idea was of making those investments that we started doing in Q4, the end of Q4 and then into Q1. And there's a ramp up period. Usually it's a longer ramp up period. But in this case, because we brought in very seasoned people, the ramp up period is shorter. But we do expect the majority of it to hit the second part of the year. And not only that, our existing sales team is also doing a phenomenal job getting more contracts out there, longer contracts, bigger contracts. And so everything is really going in the right direction.

Thank you. And if I may ask with respect to Illumin, could you talk to what you are seeing, where you are seeing greater traction with tier one accounts to the extent you are seeing traction with legacy clients migrating onto Illumin? Just a little bit of profiling there of the momentum would be appreciated.

Yeah. So we haven't concentrated on moving legacy clients over. I mean, there are some that are doing it naturally, but, uh, that that's not our focus. So the majority of the revenue we're seeing on the Lumen is still from people that came into the system because of the Lumen. Um, And we did realize that our sweet spot and people that are using it are the midsize agencies and brand. And they're the one that's adopting faster. They're using it faster. And to be completely transparent and honest, I think we have to do work on the sales side when it comes to enterprise selling. It's not something that is in the DNA and we're working on getting it into the DNA. And I believe we have a great opportunity there.

Very good. Thank you, guys.

Thank you, Rob. Thank you. Thank you, Rob. Our next question comes from Eric Martinuzzi of Lake Street Capital Markets. Eric, go ahead when you're ready.

Gentlemen, just had a question regarding the gross margins. I understand it's a mixed issue, but could you remind us again the gross margin differences between the two sides of the business?

Yeah, self-serve and manage?

Yep.

Yeah, self-serve is around 55 plus and, sorry, the other way around. Manage is about 55 plus and self-serve is around 30.

Okay, and do you expect those to change at all, or is it really just a revenue mix throughout the year? In other words, your media costs, any change in the media costs?

I don't expect any huge changes. I mean, at the end of the day, if we sign a huge contract on the self-serve side, there might be some pressure on the margin, so it could happen. But then the revenue that would come with it will be very big as well.

Okay. And then I wanted to get a little bit more granular on the revenue forecast. I understand you're reiterating the 20 to 25%. That is a big step up. I know you're making investments to support that big step up. But how should we think about the second quarter? Is this, you know, are we growing in the second quarter year on year? Is it single digits, double digits?

Well, obviously we're growing in the second part of the year. Are you talking about second quarter?

Second quarter.

Yeah, second quarter, I wouldn't say we have a clear direction on that yet. So I would focus on the second part of the year. So that's Q3 and Q4. And this is where we're seeing the growth coming in.

Okay, thanks for taking my questions.

Thank you. Thank you Eric. Our next question comes from Dylan Heslin of Roth Capital Partners. Dylan, please go ahead when you're ready.

Hey guys, thanks for taking my questions. First on Illumin, you talk about that being the majority of revenue by the end of the year. In 4Q, what sort of dollar run rate do you think that actually applies?

Well, I think it's going to be over 50%, and I hope it's going to be more than that. But that's the way it looks like it's trending. If you can see, even every quarter, we're increasing the percentage of Illumin over the entire revenue. And so I believe it's going to be... More than 50%. But we're hoping that way more than 50%. I mean, the whole idea is what we like to do and the things that we're building within Illumin to be able to start moving more and more of our existing clients into Illumin. And eventually we want to eliminate the old system.

Got it. I mean, like, if I can just sort of follow up on that, like, the 20% growth gets you sort of like 145. So, I mean, 50%, it's not for the year, right? It's like exiting for Q, you're at 50%.

Yeah, it's the run rate that Q4 should be over 50%.

Got it. Okay. And then, I mean, to get there, like how much visibility do you have with those aluminum sales? Like how much needs to come from new customers and new products versus what you already have?

Well, you know, the majority of what we're seeing in Illumine is we're bringing in new clients onto it all the time. And the entire company today sells it. Nobody really sells the old product. So it's a combination. It's a combination of increasing clients' spend, the existing ones, I would say also legacy customers that are moving into Illumine and then spending more as we've seen in the past and bringing in new clients on board, which happens on a regular basis.

Got it. Thank you.

Thank you. Thank you. Thank you, Dylan. I am seeing no more questions in the roster. So Tal and Elliot, I will hand it back over to you for final remarks. Thank you, Daniel.

And thanks to all the bankers, analysts joining us today and all our investors for all your support. And everybody is looking forward to the second half of the year. And again, thank you for joining us this morning. Thank you.