Aritzia Inc.

there will be an opportunity to ask questions. To join the question queue, you may press star, then one on your telephone keypad. Should you need assistance during the conference call, you may signal an operator by pressing star, then zero. I will now turn the conference over to Beth Reed, Vice President, Investor Relations. Please go ahead.

Thanks, operator, and thank you all for joining Arisia's first quarter fiscal 2026 earnings call. On the call today, I'm joined by Jennifer Wong, our Chief Executive Officer, and Todd Engledue, our Chief Financial Officer. As a reminder, please note that remarks made on this call may include our expectations, future plans, and intentions that may constitute forward-looking information. Such forward-looking information is based on estimates and assumptions made by management regarding general economic and geopolitical conditions, as well as the competitive environment. Actual results may differ materially from the conclusions, forecasts, or projections expressed by the forward-looking information. We would refer you to our most recently filed management discussion and analysis and our annual information form, which include a summary of the material assumptions as well as risks and factors that could affect our future performance and our ability to deliver on the forward-looking information. Our earnings release, the related financial statements, and the MD&A are available on CDAR+, as well as the investor relations section of our website. I'll now turn the call over to Jennifer.

Good afternoon, everyone, and thank you for joining us today. Our results for the first quarter of fiscal 2026 exceeded the outlook we provided in May, and they highlight the strength and growing awareness of the Aritzia brand. Fundamental to our performance was our spring-summer assortment of high-quality, beautiful products, which resonated extremely well with our clients. This, combined with our optimized inventory position, strategic marketing investments, and new boutique openings, grew a continued strong momentum in e-commerce and accelerated growth in our retail channel. For the first quarter, we achieved net revenue of $663 million, a 33% increase over last year and above the top end of our guidance range. Growth was consistent across channels with net revenue increasing 34% in retail and 30% in e-commerce. This underscores the broad strength of our multi-channel business. Comparable sales grew an outstanding 19% fueled by double-digit positive growth in all channels and all geographies. Our business in the United States continued to drive our results. This was fueled by the strong performance of our new and repositioned boutiques over the last 12 months. In addition, elevated demand for our spring-summer product drove continued momentum in e-commerce. We supported this through strategic investments in marketing, and we also generated strong comparable sales growth in our existing boutiques. During the quarter, we continued to drive brand awareness and fuel the growing appreciation for our everyday luxury offerings. Our base of active clients in the US increased by approximately 40% compared to Q1 last year. All of this drove a 45% increase in first quarter net revenue in the United States. We're also extremely pleased with our first quarter results in Canada, building on our strong Q4 momentum. In Q1, we drove a 17% increase in net revenue. Clients responded well to our product assortment, and our marketing helped keep Aritzia top of mind when they were ready to shop. Turning to our retail channel, over the past 12 months, we grew our square footage by an unprecedented 25%. During this time, we opened a total of 13 new and 3 repositioned boutiques, which included one new and one repositioned boutique in the first quarter, both in Canada. We also generated strong mid-teens comparable sales growth in our existing boutiques. This was fueled by elevated demand for our products and supported by our investments in marketing. Our successful real estate expansion strategy and strong comparable sales growth enabled us to deliver retail net revenue growth of 34% in the quarter. Our real estate expansion strategy continues to yield strong results year after year. Payback periods for even our newest boutiques are exceeding our target of 12 to 18 months. The fiscal 2025 class of standard boutiques is tracking the payback in less than 12 months. Our repositions also continue to perform well, driving top-line growth and profitability while elevating the customer experience. Our newly expanded and repositioned boutique here in the Greater Vancouver area has the distinction of being our largest boutique in Canada at 22,000 square feet. It features the first AOK Cafe on the west coast of Canada. Sales in the first two months are beating our expectations by 50%, putting it on track to pay back well ahead of our target of 18 to 24 months for reposition. Our boutique openings have a consistent track record as our most predictable driver of top line growth. They help drive awareness and client acquisition in both new and existing markets. This fiscal year, we plan to open a minimum of 12 new and five repositioned boutiques, including locations in five new markets across the United States. In Q2, we expect to open four new boutiques in the US. This includes locations in Raleigh and Salt Lake City, which are new markets for us, as well as in Miami and the Boston area. We also plan to open our newly expanded boutique in Orlando. In e-commerce, we delivered an increase in net revenue of 30% in the first quarter. This was driven by a robust demand for our spring-summer assortment. In addition, our focus on full funnel marketing fueled an increase in e-commerce traffic of nearly 50% in the United States. We also continue to drive meaningful growth in new and existing clients, both in Canada and the United States. In Q1, we completed the migration of all website traffic to the new and improved Arisia.com. We're extremely pleased with the performance of our new site. It enables us to offer our clients an elevated experience, greater personalization, and enhanced product discovery. Over the balance of this year, we're launching additional functionality aimed at further boosting client engagement and encouraging omnichannel shopping. We remain on track with the expansion of our digital commerce platforms, including international e-commerce that will launch next month and the Aritzia mobile app launching in the back half of this fiscal year. These platforms will provide clients with greater access to our product assortment while reducing friction, increasing conversion, and most importantly, further fueling the momentum in our e-commerce business. Turning to product, throughout the first quarter, demand for our spring-summer assortment was broad-based. Clients responded well to our iconic franchises and exciting styles in lighter-weight fabrics. We drove additional excitement through collaborations, such as the Sperry Arisia Collab and seasonal drops that resonated with our clients. To help grow awareness and further amplify our unique everyday luxury offering, we continue to refine our marketing strategy. By increasing the integration of marketing across the business, we've created a halo effect that spans all geographies, both online and in all of our boutiques. Our teams across product, marketing, retail, and digital are laser focused on initiatives that will elevate brand love for everyday luxury and in turn grow awareness. In Q1, we continue to spotlight the core elements that make our brand iconically Aritzia. High-quality product, beautiful and aspirational shopping environments, and dedicated and engaging client service. Our increased investment in digital marketing has continued to fuel our growth both online and in our boutiques. Just one year in, we've already seen meaningful success. Our focus remains on reinforcing our everyday luxury brand ethos growing awareness across U.S. demographics, and acquiring new clients and retaining existing clients to drive incremental revenue. Our updated fiscal 2026 outlook reflects a substantial decrease in U.S. reciprocal tariffs on Chinese goods to 30% from 145%. While this is a positive development, the impact from the tariffs remains meaningful. I think it's important to note that without the pressure from reciprocal tariffs, we would have guided to an adjusted EBITDA margin in the range of 17 to 18 percent. Todd will speak to our revised assumptions during his remarks, but first I want to provide an update on our approach to help mitigate the impact of tariffs and grow our margins. diversification of our supply chain is well underway and has exceeded even our own expectations we expect our china sourcing mix to be in the mid single digits if not lower for spring 2026. second we've had productive conversations with our long-standing supplier partners regarding cost sharing that said given the change in tariff landscape this will have a smaller impact than initially anticipated third We're in year three of our smart spending initiative and have implemented additional non-client facing cost reduction. We have been particularly thoughtful about ensuring a balance between growing our margins and investing for the future. And finally, we're continuing to focus on our multi-year initiative to improve IMU. And as a reminder, nearly 40% of our business is not impacted by the tariffs because it is generated outside the United States. Macro uncertainty, including US tariffs and broader consumer concerns, continues to pose unique challenges for virtually every company across all industries. However, we remain confident given our strong fundamentals. We have an agile global supply chain. Our balance sheet is healthy. Our client base is extremely loyal. The strength of the Aritzia brand has never been greater. and adaptability and our ability to execute with excellence are built into our DNA. Looking ahead, we're pleased with the start to our second quarter, where our momentum has continued across the business. I'm both optimistic and realistic as I reflect on our strong first quarter and the initiatives on deck for the balance of the year. Yet mindful, we will be cycling our exceptional growth in the back half of last year. We have a great pipeline of boutique openings for fiscal 2026. We're in a strong inventory position to meet the demand for our product, and we're launching international e-commerce as well as our mobile app. We continue to navigate macro developments from a position of financial and operational strength as we adapt to the environment around us and execute across our three strategic growth levers, geographic expansion, digital growth, and increased brand awareness. Our recent results underscore the strength of our business model and growing appreciation for our brand, and yet we still have a long runway for growth in the United States. Even with the impact of tariffs, we're on the path to reaching our fiscal 2027 adjusted EBITDA margin target of approximately 19%. This gives me great confidence in our ability to execute and capitalize on all of the opportunities that lie ahead. In closing, these tremendous results could not be possible without our world-class team, and I would like to thank all of our people for their dedication to excellence and commitment to growing the Aritzia brand. With that, I'll now hand it over to Todd to discuss the details of our financial performance.

Thanks, Jennifer, and good afternoon, everyone. In the first quarter of fiscal 2026, we generated outstanding revenue growth, as well as delivered meaningful growth profit margin expansion and SG&A leverage. This resulted in our fifth consecutive quarter of substantial year-over-year growth in adjusted EBITDA. Turning to the details of our first quarter performance, We delivered net revenue of $663 million, an increase of 33% from last year. This was above our guidance range of 24 to 28%. Comparable sales grew 19%, driven by double digit growth in all channels and across all geographies. This strong performance was driven by the following factors. First, our spring summer product resonated extremely well with our clients, and we were in an optimal inventory position to respond to that elevated demand. Our growth was further fueled by a 25% year-over-year increase in total retail square footage. And finally, our increased investments in digital and brand marketing amplified our everyday luxury offering and resulted in traffic growth across both channels. In the United States, net revenue increased 45% to $413 million in the first quarter. Our U.S. e-commerce business was driven by meaningful traffic growth. In U.S. retail, our performance was driven by the opening of highly productive new and repositioned boutiques, as well as strong comparable sales growth in our existing boutiques. Our U.S. performance underscores the strength of our business model and the ongoing success of our strategic initiatives. This gives us confidence in our ability to capitalize on our long runway for continued growth. We are also incredibly pleased with our performance in Canada, where accelerated comparable sales growth both online and in stores drove a 17% increase in first quarter net revenue to $250 million. Turning to our sales channels, net revenue in our retail channel was $480 million, an increase of 34%. This was driven by the strong performance of our new and repositioned boutiques, which drove more than half of the retail net revenue growth. In our existing boutiques, we also delivered exceptional results with comp growth in the mid-teens. In e-commerce, net revenue was $183 million, an increase of 30%, driven by strong traffic growth that was fueled by the response to our product, our inventory position, the halo effect from the opening of our new boutiques, and our digital marketing. We delivered growth profit of $313 million, an increase of 42% compared to the first quarter last year. Growth profit margin expanded 320 basis points to a record 47.2%. The increase was primarily driven by leverage on store occupancy costs, lower warehousing costs, and savings from our smart spending initiative. These benefits were partially offset by higher freight costs. SG&A expenses for the quarter were $222 million, leveraging 190 basis points as a percentage of net revenue to 33.5%. The improvement was primarily driven by expense leverage and savings from our smart spending initiative. Adjusted EBITDA in the first quarter was $95 million, an increase of 77% from last year. Adjusted EBITDA margin expanded 360 basis points to 14.4%. This was driven by our ongoing efforts to deliver multi-year margin expansion as well as SG&A expense leverage. Excluding a non-operational FX impact, adjusted EBITDA margin would have been 16%. The margin improvements we've delivered for five consecutive quarters continue our progress toward achieving our previous EBITDA margin levels in the high teens. Turning to the balance sheet, inventory was $409 million at the end of the first quarter. up 3% from last year. Our optimized inventory position continues to be a driver of our exceptional performance. Our liquidity position is strong, with $293 million in cash, no debt, and zero drawn on our $300 million revolving credit facility at the end of the first quarter. I will now shift to our outlook for the second quarter and fiscal year 2026. We continue to see strong momentum in our business in the second quarter. Given quarter-to-date trends, we expect net revenue in the second quarter to be in the range of $730 to $750 million. This represents growth of 19 to 22%. Our net revenue outlook for the second quarter is based on continued outperformance in the United States, as well as strength in Canada. The anticipated revenue growth is driven by our boutique openings, comparable sales growth in our existing boutiques, and strength in our e-commerce business. We expect gross profit margin in the second quarter to increase approximately 100 basis points compared to the second quarter of fiscal 2025. This improvement is driven by leverage on occupancy costs, lower distribution costs, and IMU improvements, partially offset by the impact of U.S. tariffs. We forecast SG&A as a percentage of net revenue to improve approximately 100 basis points in the second quarter, driven primarily by expense leverage from our revenue growth. We now forecast net revenue for the full fiscal year in the range of $3.1 to $3.25 billion, representing growth of 13% to 19% from fiscal 2025. Our momentum across channels and geographies remains strong. Given the dynamic macro environment, our outlook continues to accommodate for a range of scenarios. Turning to tariff impacts, our updated guidance reflects the following assumptions based on US reciprocal tariffs in place today. Tariffs on Chinese imports reduced from 145% to 30%, and tariffs on the rest of the world remaining at 10%. Assuming these percentages stay in place for the remainder of the year, we now expect the tariffs to impact gross margin by approximately 150 basis points for fiscal 2026, a meaningful improvement from the approximate 400 basis points previously anticipated. As Jen said, our mitigation efforts are well underway. We will remain agile, and as the situation evolves, we will continue to balance investing in our future growth with delivering ongoing margin improvement. With this in mind, our adjusted EBITDA margin for the year has increased and is now expected to be approximately 15.5 to 16.5% in fiscal 2026 compared to 14.8% in fiscal 2025. This is driven by strong top line growth, IMU improvements, great tailwinds, savings from our Smart Spending Initiative, and expense leverage. Importantly, excluding the 150 basis points of tariff-related pressure, our adjusted EBITDA margin for fiscal 2026 would be in the range of 17 to 18%. In closing, we are extremely pleased with our exceptional performance. The strength of our operating model, the momentum we have created in our business, and our healthy financial position give us confidence in our path forward. We remain agile and are well positioned to navigate macro development, while remaining focused on advancing our key strategic levers to drive long-term profitable growth. Thank you.

With that, operator, let's please open up the line for questions.

Thank you. To join the question queue, you may press star then one on your telephone keypad. You will hear a tone acknowledging your request. If you're using a speakerphone, please pick up your handset before pressing any keys. To withdraw your question, please press star then two. So that we can get to everyone on the call today, please limit yourself to one question and a related follow-up. The first question comes from Mark Petrie with CIBC. Please go ahead.

Good afternoon. Obviously, the momentum remains excellent, well-balanced. So I'm just interested to hear a little bit more about your thinking about the revenue guidance range. Obviously, you brought up the lower end of the range, but just given the strength, it seems like the ceiling has probably also been raised. So I'm hoping you can expand on the rationale as you compose that range. and then the assumptions embedded, particularly at the top end.

Sure. Thanks, Mark. We're continuing to see strong momentum in both countries and in both channels, in order to date now and obviously through Q1. But our outlook accommodates for a range of scenarios due to all the uncertainties related to the broad macro environment. including changes in the tariffs and the potential for a consumer slowdown. And from a cadence perspective, for Q2, as you've seen, our guidance at the midpoint of the range assumes total comp growth in the low double digits. For the back half of the year, our guidance assumes trends moderate in each quarter, as we annualize obviously the strong top line growth in the back half, as well as the potential for a slowdown in the pace of the consumer spending. And that's why we've maintained a relatively broad range at $150 million. Our assumptions for the year at the top end of the range assumes basically business as usual and low double digit comp for the entire year. The bottom of the range assumes a meaningful deceleration still, which it would be in the mid single digit comp growth. And then the midpoint of our guide assumes total comp growth in the high single digits. And I think it's important to remember that our guide is underpinned by our new and repositioned boutiques as well as that comp growth. Again, we're extremely pleased with the strength that we're seeing today and the momentum into the second quarter, but it's still very early in the year and we've got a long way to go ahead of us.

Yep, fair enough. And just thinking about the fiscal 27, 19% EBITDA margin aspiration and trying to bridge that versus the 17% to 18% guide that you would have mentioned for this year, excluding tariffs. How much of the gap between your current guidance and that 19% would be further tariff mitigation efforts versus the natural margin expansion and margin recovery that you would have otherwise expected?

Again, the environment remains dynamic, so it's It's hard to pin down specifically, but we do anticipate that next year we will benefit from the lowering of the impact of the tariffs through our sourcing diversification. We continue to have our multi-year IMU opportunity as our business mix expands in the United States, and as well as expense leverage as our revenue grows. So it's really still underpinned by those key factors, and it is a dynamic environment. We're using the facts as of today from a tariff perspective, and that could change. But with where we're sitting today, we still see a path to that high teens adjusted EBITDA margin.

The next question comes from Irene Mattel with RBC Capital Markets. Please go ahead.

thanks and good afternoon everyone uh great quarter congratulations uh just um continuing on on sort of the the outlook can you talk about your current inventory position uh as we move into fall winter how much has been onshore that you know as we come up to the the important sort of end of the of the tariff approval yeah hi Irene well for you first off we're extremely pleased with our inventory position

We're in a strong position today and our fall winter receipts are coming in on time. By the beginning of August, we would anticipate approximately 35% of our fall winter inventory would be in North America. And so that's where we're sitting today. But we're, again, extremely pleased. And our inventory continues to be a key driver of our revenue. Our optimized inventory positioning continues to be a key driver. So pleased with where we're sitting. And there would be, depending on the timing of tariff changes, benefits from the inventory already being onshore. That's very helpful.

Thank you. And just a related question, you know, when you think about where you are today on inventory versus spring, summer relative to the anticipated demand, how would you describe it? And, you know, have you seen any differences in terms of price point or category in terms of sell trip?

Hi Irene, thank you for your question. I can't underscore enough in addition to what Todd said is we are in a great inventory position. We've done a lot of work over the past year and a half, two years to refine our playbook and ensure that our inventory is productive and efficient. And I think we're in a fantastic place right now, very well positioned. Very well positioned overall, quite frankly, in terms of our overall assortment, the optimized levels of inventory in terms of breadth and depth, and the timing. You brought up timing in your previous question. So as it relates going into fall, couldn't be better positioned at this point in time to what we have visibility into and looking forward to the fall launch.

The next question comes from Luke Cannon with Canna Continuity. Please go ahead.

Thanks. Good afternoon and congratulations on the results. Jennifer, you touched in your prepared remarks on the success that you're seeing within your digital marketing initiatives over the course of the last year. Can you share with us, I mean, what it is that you've learned, I guess, from those initiatives and what it is that you're going to be deploying over the next coming quarters that you think is going to help build your brand awareness, particularly in the U.S.? ?

Thanks, Luke. We have certainly added more ways to speak to our clients, to our overall tool set. This is something that we've been working on now for a better part of a year, just getting into it for a better part of a year. And we started investing in digital marketing to complement our broader marketing efforts. We've always had brand marketing and ensuring that we're elevating our everyday luxury brand through interesting and creative ways. But adding this digital marketing is something that's newer for us. And simply during the year, we increased our efficiency and return on spend. It's as simple as that. We tested each component of our digital campaigns to understand what resonates with our customer. We leveraged this data to ensure that we had precision in our targeting, relevance in our creatives. know presence where the customer is spending their time online and so all of these things that we've refined over the year combined with having the right assortment the right product and the right inventory is what's fueled growth online and not just online but also there's been a halo effect in our boutique that's great thanks and then as as my follow-up as as well you touched on the expanded boutique

that you have in Vancouver and mentioning that the economics unit economics are exceeding the expectations that you're seeing for repositions. Does that give you any thought as to whether perhaps there might be a longer term opportunity to modernize the fleet of boutiques that you have in Canada? And if so, is there opportunity just purely from a real estate availability perspective to be able to undertake that?

Yeah, we're absolutely thrilled with what we're seeing in this latest boutique opening. Part of our real estate expansion strategy is about repositions and expansions. And so that's just a prime example of not a reposition, well, it's a slight reposition in the mall and expansion, and in particular, the expansion part. And so we explore every scenario on a case-by-case basis. There's always opportunities that are presented to us, and depending on the location, depending on the productivity of the existing location, depending on the economics of what's being presented to us, we will always capitalize on an opportunity that comes our way. And certainly, there's lots that present themselves. And so, again, this is just a fantastic example of our reposition and expansion play.

The next question comes from Martin Landry with Steeple. Please go ahead.

Hi, good afternoon and congrats on your results. I would like to dig into your Canadian revenues. They were up 17% year over year. It's quite strong. I'm trying to better understand where does the growth come from? Are you gaining new clients? or is it your existing client base that's spending more at your stores?

Great question, Martin. Thank you for that. Canada has certainly strengthened. I think we were asked about this last quarter. A few quarters ago, we were talking about a bit more of a muted environment in Canada, and we're super pleased to see the momentum here in Canada. We continue to grow our active client base both in the US and in Canada. So our client base continues to grow. But at the very start of it all, our success at Aritzia starts with having what the customer wants. And that doesn't end in Canada, in spite of the fact that we have as many stores as we do in Canada. So our customer is responding well to the product, first and foremost. Our inventory levels are optimized to maximize sales. and then capitalize on that. And then we've mentioned the marketing, amplifying all of that. And in particular in Canada, keeping Aritzia top of mind is ready to buy. And I think that's an important piece for us in Canada.

Thank you. And just maybe a follow-up on your product assortment. You know, you have started to showcase the Aritzia name and logo on some of your products. Can you just talk to us a little bit about how successful that is and is there an intent to extend that to the broader assortment?

Clients know and love Aritzia and have now for quite some time and we saw that this you know, was an opportunity to propel our brand, our name on our own product franchises. And it's something that we initiated a few seasons ago. It simply increases brand awareness and elevates Aritzia and elevates the brand itself, promotes everyday luxury, particularly through the product, which is our primary driver. And it's an important aspect as we grow in the US. And so, so far, we're seeing a great response Most importantly, we're seeing lifts in sales in addition to the propelling of our brand, and we're continuing to evaluate this as we go, and certainly as the opportunity expands, we will ensure that we capitalize on it.

The next question comes from Brian Morrison with TD Cohen. Please go ahead.

Thanks very much. First question is for Todd. So what percentage of fall winter has now landed for H2 and then on the unmitigated tariff exposure of 150 basis points? We think about it as 70 basis points of mitigation action and 200 basis basis points of operating leverage. And then lastly, can you confirm the margin? A guide includes the other FX headwind. There was a notable benefit last year, but an $8 million headwind to start this year.

Yeah, Okay, well, first off, yes, the revenue guide, it is based off of 1.37 as the exchange rate, so that's embedded in the guidance, and that would be a headwind in the fourth quarter. It'll be relatively neutral in Q2 and Q3. And then from an EBITDA perspective, how you can think about that 150 basis points of expansion is that prior to tariffs, as I said, we had 200 basis points expected for this fiscal year from a margin expansion perspective. 50 basis points to that is still being used to offset the tariffs along with all of our mitigation strategies. So they equal roughly 100 basis points. And that leaves, therefore, 150 basis points of the previously anticipated expansion for this year. And that's why we've increased our range from 14% to 15% to 15.5% to 16.5% EBITDA for the year. Obviously, it was a meaningful change in the tariffs from China, and our results for the year are benefiting from that. And then the The first question that you asked about inventory by the beginning of August, we anticipate we would have approximately 35% of our inventory landed at that point.

OK, and then my second question, Jen, are you on track with respect to timing for the introduction of your enhanced international website and the introduction of your mobile app? And what is a realistic penetration rate of e-commerce sales? from mobile, and should we expect an immediate lift as it goes live?

All great questions. I mentioned in my prepared remarks that the international e-commerce website is scheduled to go live next month. The digital team is probably cringing a little bit. It's scheduled to go live next month. I know it is in testing as we speak, and assuming everything goes according to plan, it will go live next month. In any event, it's expected to go live in Q2. As far as the mobile app, had a great update on the mobile app project. Super excited about the launch of that. That is scheduled to go live in the back half of this fiscal year and likely before the holiday time. We envision meaningful digital business running through this channel. Peers, our peer set, they showed anywhere from 20 to 40% of their digital business running through their app. I would see us being at least on par with this, if not best in class, eventually. So lots of excitement in terms of how this will allow us to connect with the customer across all of our ecosystems and create more frequency and more engagement, deepen the loyalty with our clients. It's going to be a huge brand and sales generator. And effectively, it's our digital flagship.

The next question comes from Dylan Cardin with William Blair. Please go ahead.

Thank you. I'm just thinking about lapping the current period. It would seem that a lot of the things that are driving the performance today actually have a lot longer tail on them and are lappable and reversible, however you want to think about it. And particularly when you mentioned just the app and other things you kind of have going on in the back half of the year. So are there any things that sort of more nuanced in how you might have to lap this period? And I guess something like the new flagship store openings being supported by a ton of marketing or marketing generally, you know, are those sort of a negative initial waterfall, anything like that? And then Todd, I'm just curious, the 10% rest of world assumption in the, in the, Tariff impact, it looks like some of these countries might be coming out higher than that. That's sort of how you're thinking about why using that number at this point. Thanks.

Yeah, from a tariff perspective, we've just gone with what's in place today. Obviously, things are still extremely fluid and I would say up in the air. If Vietnam were to go to 20%, it would be approximately 30 basis points of pressure for the rest of the year, of course, depending on when the change is implemented. And then Cambodia, if that were to go to 20%, it would be 20 basis points of impact, or if Cambodia were to go to 36, it would be roughly 40 basis points. So just for your information. Those would be the impact. But I think it's still, again, very much up in the air and nothing official has been communicated. So we've stuck with what has been officially communicated. And then as far as our revenue guide for the rest of the year, I think I've walked through the puts and takes, lapping Q4 specifically. you know, that's where we have, you know, accounted for the wide range in our guide because, you know, we are at that point, you know, we don't know where the consumer will be at. We also, you know, we're lapping 26% comp growth. But as you said, you know, our business continues to be extremely strong. We have... growth foundations from all of the new stores we opened or are opening this year, as well as some of the ones that opened late in the year last year. So that creates a great base. And we're extremely excited about where our business is at today. And we're doing everything we can from an e-commerce perspective to ensure that we have accelerated performance through that period. we'll be working hard to drive that.

Thank you very much.

The next question comes from Michael Glenn with Raymond James. Please go ahead.

Hi. Good afternoon. Just going back to margins as we think about that 19% in fiscal 27, Todd, can you give some indication like how we should think about, you provided some buckets earlier, but how should we think about the increase between gross margin and SG&A leverage? Should we be thinking about more SG&A leverage coming into the model?

I would say it will be from both. It'll be a balance between both. And obviously, it's predicated on the tariff environment, but we continue to expect gross profit margin expansion as well as SG&A leverage to get us to that high-teens EBITDA margin level. Okay.

And then, Jennifer, just Circling over to fall, is there anything that you can share with us regarding the assortment, how you feel about the product? Do you think you have the right depths on the right product for the season? Just any of the qualitative commentary you can provide about how you feel about what you're coming out with for fall.

Thanks, Michael. I'm super excited about what we have coming online for fall. If spring-summer was any indication, I know for a fact our clients loved what we had to offer in spring, summer. When I was in the stores, the products looked amazing in the stores, merchandised beautifully. I was hearing directly from clients and our staff in the stores about how wonderful our product was showing up in our stores. And I see that continuing on into fall. I'm very, very excited for what we have in store in fall. And I think, you know, As we said earlier in this call, we're in a great position, both in terms of having the right product at the right time and the right amount in the right place. So all of that is coming together. It is due to a lot of effort and great dedication from the team. And I think we're in as good of a position as any for our fall launch. And I guess what I'm most excited about is is the transition into fall. We're launching just in a couple of weeks with an earlier launch to catch the back-to-school momentum, and can't wait to see how it performs when it hits the floor.

The next question comes from Stephen McLeod with BMO Capital Markets. Please go ahead.

Thank you. Good evening, everyone. Lots of great color so far, but I just wanted to ask about two things specifically, just around your digital marketing. You know, Jennifer, you talked a lot about just kind of the strong returns you're seeing and how it's positively impacting your numbers. So I was just curious if you could give some color as to kind of what your digital investments are running as a percent of sales. And given the strong returns you're seeing, would you seek to potentially move that higher over time?

Great question, Stephen. Thank you. Our digital marketing, we still remain quite prudent with our marketing. As encouraging as the results are, we have said in the past that it is a low single digit percentage of our overall sales. It is something that we will keep at similar levels. It is an amplification of everything that we do. It is not a main driver of what we do. I think it just adds It adds as an additional component to our overall integrated marketing and just integrated brand opposition. So yes, our efficiency in our spend has increased quarter over quarter and year over year. I'm quite pleased with that. The data does show we have more room to grow with that. That said, I don't see it growing more than in line with revenue at this point in time, but we're constantly monitoring work. I have to tell you, we are constantly testing everything, and we do know it's a lever that we can pull as we see appropriate.

That's great. Thank you. And then just one other question. My second follow-up would be regarding some of the collaborations that you've done. You referenced this in your prepared remarks. Is this something that you would continue to do going forward? And I guess as you think about collaborations, obviously you want to collaborate with very strong brands. But is it kind of a way to get into categories where you currently don't participate? Kind of like, you know, you have recently had an eyeglasses or sunglass collaboration, and then you mentioned Sperry as well. So just wondering how to think about that going forward.

Yes, we have done more product collaborations this past year. It's something that has been an initiative within our product marketing group. It is a fabulous way to create more activations to speak to our customers and tell them about something interesting. It does allow us to get into adjacent categories and explore that. It is really meant to continue to enhance Aritzia as a brand and enhance our everyday luxury offering and be able to show a fulsome, more lifestyle aspect to the everyday luxury ethos. And I think that they are really exciting things that we can talk about and keep our customer interested and engaged. And so far, you know, this very Aritzia one has been hugely successful.

The next question comes from Mauricio Serna with UBS. Please go ahead.

Great. Good afternoon. Thanks for taking my questions. I wanted to know about the Q2 guidance. You talked about the comp sales growth implied of low double digits. It implies some deceleration. Two questions on that. How are you running quarter to date on comps? And that deceleration, where do you expect that to come from? Is it Canada, US, or channel? How are you thinking about that? Thank you.

Hi, Mauricio. We're extremely pleased with the momentum that we're seeing across the business. Really all channels, all geographies continue to perform exceedingly well. And on a two-year stack comp basis, quarter-to-date trends are in line with Q1. From a guidance perspective, when you look at the total revenue growth, there's really three factors that you do have to consider. So one is that two-year stack. So the comp in Q2 last year was stronger than Q1. Q1 this year benefited from approximately 250 basis points from FX, and we aren't expecting any FX benefit in Q2. And then the dollar benefit from the new stores is roughly consistent quarter over quarter, but the growth in Q2 is obviously measured off a higher comp base because of the larger quarter in Q2. So our guide does incorporate all that. And it also incorporates some conservatism as we're only five weeks into the quarter. And as Jen has said, fall is launching at the end of July. So we still have a long way to go for this quarter. But we're extremely pleased with the momentum that we're seeing in our business.

Got it. And just a couple of follow-ups. On the AI, you know, you're seeing... I just said it, but... You know, you're seeing... You're embedding, like, 200... It's improved. The AI is only going up... It's just... One of the... There's a hundred points difference related to this... Yeah. In fact...

corner that that's that's the only thing really right so for all the listeners on the call believe it or not i did catch the question um so it why is our basically marisa is asking why is the guy not going up 200 to 250 basis points because that's how much pressure has come off from the tariffs in china but it the math doesn't work exactly that way mauricio because obviously with the meaningful reduction in the tariffs from China, that naturally meaningfully reduces the benefit from our accelerated diversification strategy. So when the tariffs are at 145, our diversification of China has a higher benefit than it does at 30. So you need to take that into account when you're doing the math. But again, we're pleased with the meaningful reduction in the tariffs and the 150 basis points of expansion that we've put into the guide compared to where we were at, you know, two months ago when we provided our full year guidance. And we do remain agile. And if the reciprocal tariffs change, as we were discussing for other countries, we will assess and work to mitigate both in the short and the long term.

This concludes the question and answer session and today's conference call. Thank you for joining and have a pleasant day. You may now disconnect your lines.