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Farmers Edge Inc.
11/12/2021
Good morning and welcome to the Farmers Edge live audio webcast for its third quarter 2021 financial results and business highlights. Please be advised that reproduction of this audio webcast in whole or in part is not permitted without written authorization from the company. All lines have been placed on mute to prevent any background noise. And after the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, please press star then 1 on your telephone keypad. If you would like to withdraw your question, please press star then 2. Individuals will be limited to two questions per person before being put back into the queue. At this time, I would like to turn the conference over to Lori Robidoux, the Interim Chief Financial Officer of Farmer's Edge. Please go ahead.
Thank you operator and good morning everyone. Before we start, we would like to remind you that all amounts discussed on this call are denominated in Canadian dollars unless otherwise indicated. Today's prepared remarks also contain forward-looking information and additional forward-looking statements may be made in response to your questions during the Q&A portion of the call. These statements reflect the company's current expectations regarding future events. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond the company's control and could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Listeners are urged to consider the assumptions, risks and uncertainties associated with such forward-looking information, including by referring to the assumptions, risks and uncertainties discussing Farmers Edge's filings with the Canadian Securities Administrator. These statements do not guarantee future performance and therefore undue reliance should not be placed upon them. The company does not undertake any obligation to update the forward-looking information provided during this audio webcast, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. Finally, we would like to remind listeners that the company may refer to certain non-IFRS measures and key performance indicators, or KPIs, during this audio webcast. For further details on non-IFRS measures and KPIs, including relevant definitions and certain reconciliations, see Farmer's Edge's filings with the Canadian Securities Administrators. I will now turn the call over to our Chairman, Bill McFarland, for opening remarks.
Good morning and thank you, Laurie, and to everyone for joining us on the call this morning. During the third quarter, we continued to execute on the strategies outlined in our initial public offering last March and have provided a roadmap summarizing our progress in the MD&A as we look to improve communications with shareholders. Our strategy is centered around increasing the number of new acre subscriptions on our digital agronomy platform, expanding revenue per acre by moving growers up our product ladder to higher revenue products, including fertility products. We made progress in Q3 on both of these fronts and are seeing a strong pull to our fertility solutions, which has increased average AAR per acre by 17% since the third quarter of 2020. We also recently expanded enrollments of smart clay makers and are building the foundation for more insurance products. working closely with Fairfax. These new products will be launched in the spring of 2022. The acquisition of Commoditeg in mid-August provided us access to a robust US retail network and combined with our expanding channel partner network will allow us to efficiently and in an accelerated manner source new digital agronomy acres. We also made progress on converting our 2020 Elite Grower Program acres in Q3, which will bear fruit in Q4 as we have upsold over 60% of the converted Elite Grower acres to fertility products. Wade will speak further on the 2020 Elite Grower conversions and the positive long-term impact of our decision to extend the conversion dates on that program. Many Elite Growers have also signed on to the Smart Carbon Program, and our signed carbon acres in Canada have exceeded our expectations and stand at 2.7 million acres. So lots of progress has been made by management over the past quarter, and there is lots more to do as we continue to work diligently on executing on our plan. A big thank you to Laurie Robidoux, our interim CFO, for coming back to help us through Q3 reporting. She has been absolutely fantastic to work with. I will now turn the call over to Wade and Laurie, who will provide more information and context on the business and financial results.
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