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Flow Beverage Corp.
1/31/2022
Good morning, everyone. Welcome to FLO Beverage Corps' fourth quarter and year-end 2021 financial results conference call. As a reminder, this conference call is being recorded on January 31, 2022. At this time, all participants are in a listen-only mode. Following the presentation, we will conduct a question and answer session. instructions will be provided at the time for research analysts to queue up for questions. We ask that all callers will limit themselves to two questions and return to queue. I will now turn the call over to Devon Pennell, Chief Financial Officer. Please go ahead, Devon.
Thank you, operator. Good morning, everyone, and thank you for joining us today. Flo's fourth quarter and year-end 2021 financial results were released this morning. The press release, financial statements, and MDA, MD&A are available on CDAR, as well as the company's website, investors.flohydration.com. Before we begin, I'll refer you to slide two of our presentation, which contains our caution regarding forward-looking statements. I'm joined on the call today by Nicholas Richenbach, Flo's founder and executive chairman, and Maurizio Paternello, Chief Executive Officer. I will now pass the call over to Nicolas.
Good morning, everyone, and thank you for joining us today. Flo is one of the fastest growing premium water companies in North America. Founded in 2014, Flo's mission since day one has been to reduce environmental impact by providing sustainably sourced, naturally alkaline spring water in a sustainable 100% recyclable and up to 75% renewable plant-based package. Today, the brand is B Corp certified with one of the best in class scores of 126.5, offering a line of diverse health and wellness orientated beverages, naturally occurring alkaline spring water, an award-winning line of organic flavored water, and are collagen-infused flavors in size ranges from 330 ml to 1 liter. All products contain naturally occurring electrolytes and essential minerals and supports FLOW's overreaching purpose to bring the wellness to the world through the power of positive water. Looking back on the fiscal 2021 the flow brand made tremendous progress and we achieved several milestones that will propel our company through the next leg of its growth in addition to record revenues in 2021 we also achieved an incredible operational milestone over a hundred million packs produced this is a remarkable achievement by our team and demonstrates the traction of the Flow brand and that our infrastructure is in place to support future growth. As you all know, we also became a public company in July 2021, listing on the Toronto Stock Exchange after successfully raising $98.9 million. Once again, we would like to thank our shareholders for their support every day we feel to to make the progress in improving Flow's KPIs and driving shareholders' value. We ended 2021 with almost 25,000 points of distribution across North America. While our store count isn't the primary metric we use to measure the success of the business, It does indicate that our DSD, direct store delivery strategy, we implemented in April 2021, is quickly gaining traction. Our DSD strategy is meant to complement Flo's internal sales team to reach thousands of grocery, drug, convenience, and franchise stores located across North America that are not currently carrying our products. remember a key pillar of our strategy is adding these products into traditional grocery and convenience locations our dsd partners added over 4 000 locations across the united states of america in 2021 a big contribution in less than a year with most of these partners additionally Our increasing brand recognition in Canada has driven higher and higher rates of sales, velocity, which has allowed us to enter into gas and convenience channel in a significant way. The execution of our strategy is being led by Mauricio, who we appointed as the Chief Executive Officer in early 2021. having been recently or previously appointed as the CEO and Executive Director of Nestle Waters. With over 30 years experience in CPG and 20 years running highly successful bottled water operations, Maurizio is the right person to lead the team as we scale. Maurizio will provide more details on our operational progress later in the presentation, but I would like to highlight that he has been very successful at driving velocity at sales, which means we have more and more repeat buyers of flow products. He is also responsible for our strategic framework, which gives our team clear goalposts for how we measure the success and where we focus our efforts. Looking forward, our opportunity remains abundant. We have only scratched the surface on accessing traditional retail channels. We have a very strong innovation pipeline to access new segments of the water market. Our e-comm business is going very well, and the macro trends supporting our growth will continue unabated. With that, I will pass the call over to Maurizio.
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