GURU Organic Energy Corp.

Welcome to the GURU Organic Energy Fourth Quarter and Fiscal 2021 Results Conference Call and Webcast, being recorded today, January 20, 2022, at 10 a.m. Eastern Time. At this time, all participants are in a listen-only mode. Following management's presentation, there will be a question-and-answer session with financial analysts. Instructions will be provided at that time for you to queue up for questions. If anyone has any difficulties hearing the conference, please press star followed by zero for operator assistance at any time. Guru's press release, MD&A, and financial statements are available in the investor section of its website and on CEDAR. During the call, the company may refer to certain non-GAAP measures Reconciliations are available in its MDNA. Also note that all financial figures are expressed in Canadian dollars unless otherwise indicated. I would also like to remind you that today's presentation may contain forward-looking statements about Guru's current and future plans, expectations and intentions, results, level of activity, performance, goals or achievements, or other future events or developments. As such, please take a moment to read the disclaimer on forward-looking statements on slide two of the presentation. I will now turn the call over to Carl Goyette, Guru's Chief Executive Officer.

Thank you, Operator. Bonjour à tous.

Good morning, everyone, and welcome to our earnings call. Joining me this morning is our CFO, Indy Seraf. 2021 was a remarkable year for Google. I am so proud of all that we have accomplished as a team and the significant progress we made over such a short period of time, laying the groundwork for our future growth, and all during an ongoing global pandemic. In fiscal 2021, our first full year as a public company, we achieved record annual net revenues, for an eight consecutive year, reaching a record 30 million in net sales revenues, while being highly profitable for most of these years. We made our first meaningful push across Canada and increased our total doors in North America by 59% to almost 24,000 doors as of today. The post Q4 increase from 21,000 to 24,000 doors comes mainly from the convenience and gas channel in Canada, as a result of our PepsiCo agreement, with the potential to increase even more as grocery drug mass retailers in Canada and the U.S. confirm their listings this spring. In addition, we rolled out two new product innovations in 2021, Yerba Mate to kick off our fiscal year and Guayusa Tropical Punch to cap it off. Even more significantly, by Q4 of 2021 and for the first time in Guru's history, we were finally able to really start investing in our brand. This investment is, of course, reflected in our results and will continue to be as we aim to accelerate our growth by driving brand awareness and trial. With over $75 million in available cash and credit, we now have the means to deploy the required marketing efforts to elevate our progressive brand in markets outside of Quebec. That's the plan we went to the market with a little over a year ago, and I'm proud to say we are now executing as promised. Some of the major marketing initiatives executed in Q4, and which you can expect more of through 2020 to include, the distribution of nearly 600,000 cans of Guru across Canada to various in-store and field marketing events, the deployment of our first major English Canada digital and out-of-home media campaign with the help of leading marketing agencies, Sydney, and Brand Momentum as part of our Back to University campaign. Beyond campus sampling, our Back to University campaign included event sponsorships, out-of-home advertising, and social media contests targeting 24 universities across Canada, including eight in Quebec. The Guayusa tropical punch launch in Quebec, supported by a big campaign this past fall on reality TV show Occupation Double, an existing partnership in which we invested more heavily in 2021 than in 2020, and by other trade sampling and out-of-home activations. The results generated by these investments so far have been very promising, and we believe a lot more can be achieved as we continue to build our Guru Nation. In fact, Our most recent market research showed that our brand awareness in the rest of Canada nearly doubled from Q1 2021 to Q4 2021. This increase was mostly driven by one of our key consumer target segments, which increased 17% from 15% to 32%. More recently, we also established unique partnerships with high-profile Canadian key results, namely Whistler, Brumont, and Sutton, which are being activated at the beginning of the calendar year. These types of partnerships are in line with who we are as a brand and will allow us to connect with a captive, active, and health-conscious audience via on-site sampling and various promotional events. You can expect more of these types of on-brand partnerships going forward and as the COVID situation normalizes. We also plan on doing more on the sustainability front Last year, we deployed our first nationwide cleanup programs, and we will accelerate that good energy movement next summer. We grew our team in 2021 to support our long-term growth plan and our increased focus on brand building activities, going from a team of about 40 to almost 70, primarily based in Montreal and California. Notably, Emmanuel Ouimet joined our team in December 21. as an Executive Vice President of Marketing. She has an extensive background and leadership experience in brand building, marketing, and e-commerce. Prior to joining Guru, she held senior leadership positions, including that of CEO at outdoor retailer Lacande. She has also worked with a number of brands in the last 20 years, including the North Face and Thales, and through her agency work at Taxi and Cassette. We are happy to have Emmanuel on board as we ramp up our marketing in Canada. While we have significantly increased our workforce over the last year, we nonetheless remain a nimble and asset-light company that relies on strong partners, from co-packers to distributors. We believe this is the right operating model as we look to accelerate our brand's growth and focus on elevating our brand in support of our expanded distribution. I'll now turn the call to Ingi, who will provide you with more details on our Q4 results. Nidhi, over to you.