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Jamieson Wellness Inc.
8/4/2022
Okay, just one last one for me. Can you just maybe clarify a little bit of what's meant by the transition of the U.S. test to focus on youth theory? I think that was a reason that was cited for the lower international revenue goalposts. So can you maybe talk a little bit to that?
Yeah, so as we've been talking about for the last couple of years, we've had a U.S. test going on, a U.S. e-com test going on to see if Building the Jameson brand organically was something that would have a high return on investment. I think, as you can tell by our acquisition, we noted that that probably is not the best use of capital or best use of return on investment. It was better to acquire a brand and a platform from which to grow at. In the back half of this year, we had planned to do a digital expansion into a customer in the United States that had some revenue attached in our guidance. Since the acquisition and in speaking with that strategic customer, we've made the decision to not do that and to drive the growth and the business opportunity through the Utheory brand instead. So the guidance essentially has come out of the international business based on that strategic decision as we focus on the Utheory brand growth in the United States and not an organic Jameson brand growth strategy. Okay. In the overall scheme of things, George, I mean, the number is not real material, but when you have it into the international number, it does take a few points off of that international guidance.
Yeah, I'll ask maybe one more. You may not answer, but I'll ask it. The 10% to 20% guidance that you guys put out for the U.S., sorry, for international, would you expect China to grow at a higher clip than that?
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