5/9/2024

speaker
Operator
Conference Operator

Good day and welcome to the TELUS 2024 Q1 earnings conference call. I would like to introduce your speaker, Robert Mitchell. Please go ahead.

speaker
Robert Mitchell
Investor Relations Moderator

Hello, everyone. Thank you for joining us today. Our first quarter 2024 news release, MD&A financial statements and detailed supplemental investor information were posted on our website earlier this morning. On our call today, we will begin with remarks by Darren and Doug. For the Q&A portion, we will be joined by other members of our executive leadership team, Briefly, prepared remarks, slides, and answers to questions contain forward-looking statements. Actual results could differ materially from those statements. The assumptions in which they're based and the material risks that could cause them to differ are outlined in our public plans with securities commissions in Canada and the U.S., including our first quarter 2024 and annual 2023 MD&A. With that, over to you, Darren.

speaker
Darren Entwistle
President & Chief Executive Officer

Thanks, Rick. Hello, everyone. In the first quarter, our team once again delivered against our differentiated growth strategy leveraging our superior asset portfolio, consistent execution track record, and proactive cost efficiency initiatives to deliver industry-leading customer additions and solid financial results. This was achieved against the backdrop of a pretty dynamic operating environment, as you all well know. Our robust performance is underpinned by our strategic focus on margin and creative customer growth, our customer-centric culture, and our globally leading broadband networks. This enabled our strongest first quarter on record, with industry-leading total customer net additions of 209,000, up 28% on a year-over-year basis. TELUS's industry-best growth reflects the consistent potency of our operational execution and our unmatched bundled portfolio offerings across mobile and home. Our team's passion for delivering customer service excellence contributed to continued leading loyalty across our key product lines. The first quarter TELUS achieved resilient EBITDA growth of 4.3% and margin expansion of 170 basis points. These results reflect the progression of our ongoing transformational efficiency programs that are clearly bearing fruit. Looking at our T-Check mobile results, Telus realized robots first quarter customer growth of 146,000 net additions, our strongest first quarter on record. This included healthy mobile phone net additions of 45,000, relatively stable as compared to this time last year. This consistent result was driven alongside our continued focus on profitable, margin accretive customer growth, and of course, that's a hallmark of our organization. Indeed, we are continuing and now doubling down on this consistent and disciplined approach as we progress through 2024 and beyond. Our efforts in this regard will ensure our mobile customer growth drives EBITDA and cash flow accretion. That is the formula for this organization. Mobile subscriber growth also included record first quarter connected device net additions of 101,000, which represents a 74% increase over the prior year. This reflects continued strong momentum with respect to our 5G and IoT B2B solutions. Importantly, our team delivered another quarter of leading loyalty results, which continues to be the hallmark of the TELUS team. Bledded mobile phone churn of 1.13% was up against the backdrop of elevated competitive activity relative to seasonal trends and not clearly at a level where this organization is content. However, this represented an industry best result by a substantial margin of up to 46 basis points versus our peers. Notably, postpaid mobile phone churn was 0.91%. as we now have entered the 11th consecutive year below the 1% level. This is an outstanding result, and it's an outstanding result on a global basis, reflective of the industry-based customer experience that we deliver that's best in class, and it's done time and again by our TELUS team. delivering over our world-leading broadband networks. And that, for us, is the blend. Network excellence combined with the excellence of our people and our digital technology at work. The close on mobile, first quarter ARPU of $59.31 was down year over year. This was a result of intense promotional market activity and heightened competition, and in particular, across device financing subsidies. Our flanker brands offer strong customer value in certain segments with lower associated ARPU, however notably attractive AMPU attributes. Through digital transformation, we are lowering our cost to serve across the board. inclusive of supporting a compelling ANPU for BYOD and flanker activity. Furthermore, with respect to our premium brand, we are doubling down to reinforce our longstanding and distinctive focus on ANPU accretive loading. Notably, last week, we implemented changes to evolve our go-to-market offerings across our brands, and particularly in order to enrich our premium TELUS offerings, and afford customers enhanced and differentiated value. These efforts will continue to be supported by our team's passion for winning and retaining profitable customers whilst remaining highly disciplined in respect of device subsidies. Furthermore, we continue to expect connected devices and IoT to increasingly contribute to network revenue, ARPU and ANPU growth as we move forward, regardless of the external environment within which we find ourselves. First quarter ARPU, alongside leading customer loyalty, continue to drive our industry best mobile phone lifetime revenue, which consistently exceeds our national peers by a considerable margin. A considerable margin of up to 44% again in Q1. Now let's take a look at our T-TECH fixed operating results, where TELUS delivered another quarter of industry-best total wireline customer growth. Indeed, our team achieved robots first quarter internet net additions of 30,000. We also continue to drive healthy growth in our TV product line with industry-leading net additions of 19,000, more than double the prior year. Modest. Residential voice losses of some 8,000 were flat over last year and again represented an industry best result. Strong and leading security net additions of 22,000 were also similar to last year and continue to reflect our successful multi-product penetration strategy and also reflect a distinctive performance premium on loading versus our peers And of course, that's reflected as well within the way we bundle security within the FFH portfolio at TELUS. Overall, our industry-leading external fixed net additions of 63,000, notably, again, a Q1 record, demonstrate the strength of our unique and highly attractive bundled offers across our unmatched portfolio of products and services. These will be further enhanced by continued and significant innovation on our home automation roadmap and the products that are resident within that particular ecosystem that really does create a level of excitement in terms of new revenue sources to come in the quarters ahead. Our superior bundled offerings are buttressed by our leading customer experience over our ever-expanding, world-leading pure fiber and wireless broadband networks. These results are also bolstered by our strong and highly differentiated social capitalism attributes that truly underpin the strength of the TELUS brand. Let's turn now and look at TELUS Business Solutions, or TBS, which delivered another strong quarter and again, differentiates us from telco B2B performance on a global basis. In the first quarter, TBS achieved robust EBITDA and cash flow contribution growth of 4% and 9% on a respective basis. Building on our track record of continued profitable growth, TBS experienced strong demand and product growth across all areas of our business. These efforts are progressing our goal of leading the market across both core telecom capabilities as well as our 5G-powered software-as-a-service and data insights industry solutions. In terms of agriculture and consumer goods, on the back of record sales performances over the past two quarters, we accelerated our momentum in the first quarter. Indeed, we achieved a 36% year-over-year increase in bookings in consumer goods and agribusiness. Furthermore, we delivered 8% revenue growth in animal agriculture. We remain confident in the strong growth potential in this business and anticipate positive mid to high single-digit revenue growth in the second half of the year. Let's turn now and take a look at our TELUS Health business. We achieved first quarter revenues of $420 million alongside 28% EBITDA contribution growth. On the back of on-target sales and bookings in Q1, we expect steady improvement in health services revenue growth in the quarters ahead. Strong first quarter EBITDA growth was supported by the achievement of $251 million in combined annualized LifeWorks integration and other cost synergies to date, leveraging TELUS International along the way. We continue to work towards our overall TELUS Health synergy objective of $427 million to be realized by the end of 2025, as we've committed to the street in that regard. Furthermore, we drove a 7% year-over-year increase in our globalized coverage that is now reaching nearly 72 million people. Moreover, we supported health outcomes on close to 160 million digital health transactions in the quarter, up 7% on a year-over-year basis. In addition, we increased our virtual care membership to nearly 6 million people, up 13.5% on a year-over-year basis again. As we continue to make strong progress scaling Telus Health and Telus Agriculture and Consumer Goods, we remain intensely focused on accelerating the significant growth profile of these highly differentiated global businesses that are thirsty for digital disruption to deliver better client outcomes. Importantly, we are leveraging the expertise, experience, and high-performance culture and talents of our entire team, inclusive of leveraging significant cross-selling synergies across all lines of our business. This is buttressed by the blue-chip customer relationships, leading digital customer experience, and AI cost transformation capabilities of TELUS International. On that note, earlier today, TI also reported its first quarter results. Jeff and the team announced robust cash flow generation amidst what remains a challenging global macroeconomic operating environment and a difficult prior year comparable. Despite the near-term top-line challenges, our TI team has executed against significant cost efficiency programs over the past 10 months. These efforts are positioning the business to deliver a strong 2024 in totality. TI's capacity to generate strong cash flows remains highly visible in its quarterly results. Committed to delivering profitable growth, TI's ability to service further efficiency gains will also help fuel its investment in sales and marketing, along with ongoing technology innovation. Telus remains highly confident in TI's strategy and investment thesis. This is amplified by meaningful opportunities in respect of digital transformation, and particularly with TI's capabilities in AI solutions, including generative AI and this technology's proliferation on a worldwide basis. The continuing critical importance of differentiated digital customer experience solutions in the market including a welcome and needed disruption from Gen AI, is enabling us to serve customers better and win incremental business along the way. This is creating a vibrant tailwind for both TI and Telus that will bear fruit over the medium and longer term in terms of growth and profitability. Doug's going to have an opportunity in a minute to provide further commentary on both T-TECH and Telus International's results. In closing, the record customer growth we continue to report is underpinned by our dedicated team who are passionate about delivering superior service offerings and digital capabilities over our world-leading wireless and pure fiber broadband networks. The significant broadband network investments we've made are driving extensive socioeconomic benefits for Canadians in communities across the country and will continue to do so for decades to come. These investments also enable the continued advancement of our financial and operational performance at TELUS and the long-term sustainability of our industry-leading dividend growth program. Today, we announced a 7% dividend increase, reflecting our unwavering commitment in delivering superior value to our shareholders. This builds on our extraordinarily consistent track record of delivering on our multi-year dividend growth program first established in 2011 and most recently extended through 2025, targeting annual growth in the range of seven to 10%. Today's increase represents our 26th over the past 14 years. It also reflects our unwavering confidence in delivering leading operational and financial results on a chronic basis prospectively. Importantly, our strong outlook includes anticipated and continued free cash flow expansion in the years ahead, driven by ongoing strong EBITDA growth and moderating CapEx intensity. This will further support the long-term sustainability and the quality and growth of our dividend expansion program. Finally, reflecting our team's long-standing belief in the synergistic relationship between doing well in business and doing good in our communities, May marks the official kickoff of our 19th annual TELUS Days of Giving. And we're glad that we've created emulators in this regard. given the societal benefit for all. This year, with the support of our extended TELUS family, I have every confidence that we will exceed our goal of inspiring 80,000 volunteers supporting positive outcomes in communities across the 32 countries in which we now operate as an organization. Indeed, it is thanks to the unparalleled level of caring and commitment that our team members and retirees globally have contributed 2.2 million days of giving since 2000. And this is more than any other company on the planet. And the cultural connection that we have to giving back and what it does for engagement at TELUS is the same recipe that underpins the customer service excellence at this organization and the very low churn rates that we consistently deliver against. such as the alchemy in that regard. Myself, our leadership team, and our board of directors remain consistently and exceedingly grateful for our team's passionate efforts to support our global communities as we strive to deliver outstanding results for all of the stakeholders that we serve. And on that note, I'll turn the call over to Uncle Doug.

speaker
Doug French
Chief Financial Officer

Thank you, Darren, and hello, everyone. In the first quarter, our team navigated a highly competitive environment and challenging global macroeconomic climate to achieve strong operational and financial results. Despite the exogenous headwinds, our results are supported by our longstanding commitment to drive profitable customer growth, product intensity, execution excellence, and our ongoing focus for efficiency and effectiveness. In mobility, Continued mobile phone and connected device subscriber additions drove higher network revenue by 2.9%, partially offset by a high impact of competitive intensity. As we progress through the remainder of 2024, we expect a highly competitive environment could continue to pressurize ARPU in the near term, along with the lapping of some roaming recovery experience in the first half of 2023. Importantly, we continue to focus on AMPU to drive the right economic outcomes. This is supported by driving lower costs to serve and leveraging our significant digital and self-serve capabilities, along with critical support from TI. Our significant and ongoing focus on cost efficiency will help offset top-line pressures across the business, driving sustainable EBITDA and margin accretion. Fixed data service revenue grew 2.7% year over year, driven by strong customer growth across Internet, security, and TV, along with increased B2B revenue contribution. This solid growth reinforces our superior product diversity within the home and business, enabled by our world-leading PureFiber network. At the segment level, T-TECH operating revenues were up slightly by 0.4%, while T-TECH adjusted EBITDA increased by 4.1%. Adjusted EBITDA margin expanded by 160 basis points to over 39%, reflecting a 4% decline in employee benefits expense from our efficiency programs. Turning to DLCX. For more additional and comprehensive details, please listen to the TELUS International webcast that occurred earlier today. DLCX had continued impact from the challenging macroeconomic environment that resulted in operating revenues declining by 4.6% year over year. The decline was primarily driven by lower revenue from a leading social media client and a reduction in revenue in other industry verticals, notably e-commerce, fintech, and travel and hospitality. This was partially offset by growth in services provided by existing customers, including TELUS and Google, as well as other new clients added over the past 12 months. The LCX adjusted even day was up 11%, including the earn-out adjustment with respect to Willowtree. In addition, the efficiency and effectiveness programs executed to address operating expenses included decrease of over 3% in employee benefits. Looking forward, new opportunities with new and existing clients supported by building on our momentum within AI data solutions, revenue will continue to improve as the year progresses. While TI's ongoing focus on efficiency also puts them in a strong position to manage through some of the macroeconomic pressures as we progress throughout 2024. Overall, TELUS consolidated operating revenues decreased by 1.2% year over year, and adjusted EBITDA grew by 4.3%. Consolidated net income was down 38% year-over-year, while basic EPS was lower by 40%, in part driven by adjusted EBITDA growth being offset by higher restructuring, depreciation, amortization, and financing costs. On an adjusted basis, net income and EPS were essentially unchanged year-over-year. Free cash flow of $396 million was lower by $139 million, primarily driven by higher cash restructuring disbursements, totaling $225 million in the quarter, of which $185 million was related to the 2023 restructuring that we had discussed and disclosed in February. We remain focused on striving towards achieving our financial targets for 2024, which we reiterated today. This includes targeting T-TECH operating growth of 2% to 4%, and T-TECH adjusted EBITDA growth of 5.5% to 7.5%. Consolidated capital expenditures, excluding circa $100 million that is earmarked for real estate development, are still targeted to remain approximately $2.6 billion. Lastly, consolidated free cash flow for 2024 is forecasted to be approximately $2.3 billion, driven by higher EBITDA and stable CapEx. While top-line growth was pressured at the beginning of the year, in part to the aggressive pricing environment, we remain laser-focused on profitable customer growth as evidenced by our recent and differentiated multi-brand pricing suite and continue to drive demand in our superior bundled offerings over our leading broadband networks. Furthermore, we anticipate improvement from Telus International, particularly in the second half of the year, as well as Telus Health and Telus Agriculture and Consumer Goods. Overall, we remain positive on our ability to continue to generate strong free cash flow for years to come, benefiting from our industry-leading growth profile that consistently showcases our superior asset mix and operational execution. This strong position further supports our industry-leading dividend growth program in place for 2025. Our commitment to deliver on this program is underpinned by our confidence in executing our growth strategy and generating meaningful free cash flow on a sustained basis. This is balanced with maintaining a strong balance sheet and providing us ample flexibility to support our future growth ambitions, leverage reductions, and capital returns to shareholders. With that, I'll turn it back to Robert.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks, Doug. Mihaly, we're ready to proceed with questions, please.

speaker
Operator
Conference Operator

Yes, of course. First question comes from Vince Valentini from TD. Please go ahead, Vince.

speaker
Vince Valentini
Analyst, TD Securities

Thanks very much. Hi. Can you hear me? Sorry, the operator was interrupting. Am I good?

speaker
Operator
Audio Operator

Yes, we can.

speaker
Vince Valentini
Analyst, TD Securities

Go ahead. Great. A couple things. The 4.1%. It's obviously a bit below the five and a half to seven and a half. I think that was planned, Doug, but can you just confirm that you expect EBITDA growth for T-Tech to pick up with passing quarters and you're still confident, you know, not necessarily even at the low end, but just somewhere in the guidance range? That is correct, Vince. Perfect. Second on that is you're focused on AMPU and I'm sure it's happening, but as you know, we can't really see it visibly. Is it fair to say that wireless segment EBITDA would have been above that 4.1% total T-TEC?

speaker
Doug French
Chief Financial Officer

We actually don't go to that level on a full allocation. I would say it was directly in that zone. The profitability on FFH is also very strong with our bundled offerings, so I would say it's – directionally where you're highlighting, but we don't go to that level, so I can't confirm it. Okay.

speaker
Vince Valentini
Analyst, TD Securities

And one last one. On your free cash flow calculation table where you break everything down nicely, there's the effective lease principle for $178 million this quarter. Can you confirm like that comes out of your free cash flow for guidance purposes and when you're doing a a dividend-payer ratio, and I'm just wondering why. Like, what are those? Can you give us some examples of those real costs of the business as opposed to just some sort of fabricated financing charge?

speaker
Doug French
Chief Financial Officer

Yeah, when the accounting changed and you put leasing on your books, we were the only ones that went full in that if it was an operating lease before and it's now a lease on your books, that we would still charge it through free cash flow where others haven't. So it is a clean view to the previous accounting, and it would be anything from building leases to equipment leases to any of those environments. So it's all 100% supporting our business across the board, and it is in alignment with the accounting principles that were established with IFRS 16 a few years ago. And yes, they are completely legit, and they are completely on board to supporting our business. Thanks, Chuck.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks, Vince. Next question, please, Mia.

speaker
Operator
Conference Operator

Of course. Next question comes from Jérôme Dubreuil from Desjardins. Please go ahead. Please go ahead, Jérôme.

speaker
Jérôme Dubreuil
Analyst, Desjardins

Yeah, thanks for taking the questions. You've been talking about lower CapEx objective during the conference season lately. Maybe in the context of the dividend increase, if you could maybe just provide some more color on potentially reaching 10% CapEx intensity down the road and maybe a timeline for that objective.

speaker
Doug French
Chief Financial Officer

Yeah, so we've been holding our CapEx flat with the opportunity to continue to bring it down. You've seen our growth trajectory, and we're going to be 12 or lower even in the current year. And so as we assess our capital needs into the future, we're going to have continued growth, and we do not see growth in our capital number. If anything, we can continue to bring it down, as we've discussed. So that is how we will get to 10, or circa 10, let's say. But that is still significantly lower than others in the industry. And, you know, it's the result of all the investments we made in our Fiverr way earlier than all of our peers. And the fact that we're bringing that to conclusion ahead of our peers at rates that were the lowest in history, at labor rates that were lowest in history, is an advantage that we have that our peers don't. And I think that's why you're going to see it through that capital intensity level.

speaker
Darren Entwistle
President & Chief Executive Officer

Complemented by an improving revenue profile.

speaker
Jérôme Dubreuil
Analyst, Desjardins

Correct. Yes, thanks. Second for me, if you can provide more color on the rationale for giving 5G on the public mobile brand. I get totally the ampou strategy, but just looking forward to that. It seems like this Marsa Clear is saying that this is difficult to monetize. Thanks. Dan, go ahead.

speaker
Dan
Executive Leadership Team Member

Sure. So I think there's a couple things. So there are bifurcated offers on public mobile for both 4G and 5G, depending on the profile of the customer. I think fundamentally it is a digital first and subscription on demand brand. And that shouldn't prevail, you know, prevent it from offering services on the best network that we have. And secondly, you know, I think the key here is that, you know, it's a completely eSIM, digital only, no contact, no store, no device opportunity. And that digital-first entity does resonate with a population of the market that is looking for 5G service in a bring-your-own-device market. So we're playing in that market accordingly. We're being very clear about differentiating our bundles With respect to premium, as Darren mentioned, we have launched new premium capabilities in the market and are really pushing the value of our premium loading, as well as the fact that we are looking at the KUDO brand and working through different bundling options for our customers in that value segment as well. So that's our rationale.

speaker
Robert Mitchell
Investor Relations Moderator

Yep, that's helpful. Thank you. Thanks, Jerome. Next question, please, Miai.

speaker
Operator
Conference Operator

Yes. Next question comes from Drew McReynolds from RBC. Please go ahead, Drew.

speaker
Drew McReynolds
Analyst, RBC Capital Markets

Yeah, thanks very much. So two for me. Obviously on the wireless ARPU side, I think a bunch of us are increasingly thinking it's an irrelevant metric. We continue to see denominator tweaks over the years and I think yours actually worked against you this quarter, if I'm reading that footnote right in your deck. In any event, I think I know the answer, but we'd love to hear your view on the relevance of wireless ARPUs and KPI and why we're just not focused on network revenue growth instead. And then second, just with respect to the leverage target, maybe for you, Doug, we saw BCE raise its target to three times, Obviously, no need to comment on that, but just with reference to your 2.2 to 2.7 times leverage target, just what are the puts and takes to you either doing the same or maintaining that over time? Thank you.

speaker
Darren Entwistle
President & Chief Executive Officer

Dan, why don't you kick it off, and then you can provide commentary, and then you can move on to leverage. Okay.

speaker
Dan
Executive Leadership Team Member

Thank you. Thanks for the question, Drew. I think the key thing that you're really zoning in on and highlighting is the degree to which ARPU as a metric is a driver of how we're managing the business. And, of course, we are always focused on the profitability and the segmentation of our customer base and the right pricing dynamic. But I think more so what you're going to see out of us is that We're focused on household AMPU across our mobile and home business and customer lifetime value. So, you know, the key elements that are going to reflect within that metric are product intensity, our churn value, the level of wallet share that we are able to glean and gain traction to in our customer base. And more so what we want to achieve is we want to ensure that areas that customers are already spending money, whether it's streaming services or you'll see that we're coming out with new home automation capabilities that save our customers money on their energy bill. Those are the kinds of things that we're going to drive in the market from a differentiation perspective and will lead more to the indicator of household AMPU in terms of improving our cost to serve over a broader revenue base and customer lifetime value in terms of driving better retention outcomes across a broader revenue base as well. So that's a more relevant metric for us in terms of how we want to manage the business.

speaker
Doug French
Chief Financial Officer

And just confirming, you are correct. Because we applied the adjustment retroactively so you could have clean comparisons, it actually was negative to us on our ARPU growth in the quarter. And to treat it prospectively, it would have been a completely different story. So trying to be transparent to the street on the retroactive impact on that front. On the leverage side, We definitely are managing to an optimal cost of capital. And that optimal cost of capital, if you look back in where we are today, has allowed us to be a little bit higher. But deliberating is obviously in our objectives to get down to that three or below three. We've taken the position we will not change our – it's not even guidance, but our benchmark on what we want to be in for leverage until we are closer to that metric because we want to make sure we earn the right to do that. So do I think that range of anywhere around the three to below three is the right zone? Yes. Is that probably where the optimal long-term cost of capital is? Yes. And we'll reassess it when we get closer to it. But our goal right now is to ensure we invest appropriately and continue to have a strong balance sheet. Just as a quick highlight as well, even the spectrum purchases we've done in the past 12 months add 44 basis points to our number. So we'd be in the low threes without the high cost of spectrum as being one of the key drivers.

speaker
Operator
Audio Operator

Thank you.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks, Drew. Next question, please.

speaker
Operator
Conference Operator

Next question comes from Mar Yagi from Scotiabank. Please go ahead.

speaker
Mar Yagi
Analyst, Scotiabank

Thank you for taking my question. Can you hear me? Yes, we can. Okay, great. Thank you. I wanted to touch on your fixed data services revenue growth rate. Last year, fixed data services was growing at 7%, and now that growth is running at around 3%. You indicated in the MD&A that our pool for Internet customers is now flat here on the air versus growing last year. Can you dissect for us the forces at play here and what is causing your internet ARPU to come under pressure? More importantly, I wondered if you can give us your view on where that line item growth rate is heading to and if achieving your revenue guidance for the year depends on seeing that growth rate re-accelerating in the back half of the year. Thank you. Dana, why don't you take that?

speaker
Dan
Executive Leadership Team Member

Okay. So I think the answer to that is very simple and clear. There is competitive pressure in the market, and we've talked about that before. You know, I think fundamentally you've seen that we've been able to grow based on, you know, the volume of our growth. You've seen that come through in the overall fixed data revenue. The ARPU, similar to wireless, is under significant pressure. We are seeing customers step up, continue to step up to higher broadband speeds, and we are seeing customers continue to value our fiber capabilities. And what's really important there as well is that our pure fiber churn on high speed is well under .9. So, you know, we're continuing to see resonance in the market with our offerings. But at the lower end of the market and for the customers that are willing to make the switch, there is, you know, an ARPU pressure. I think the way that, you know, we think about that goes back to my answer on household AMPU. We're focused on product intensity, continued revenue drivers, and a significant focus on cost to serve, which you've seen come through in our restructuring efforts, as well as our digitization efforts, leveraging TI both for our product development as well as for our digitization and cost-to-serve improvement and customer experience improvement. So we have significant upside from a profitability perspective in that regard.

speaker
Mar Yagi
Analyst, Scotiabank

And what's your view on that? unexpected growth rate of that line item.

speaker
Darren Entwistle
President & Chief Executive Officer

We're not going to give a view on the line item expected growth rate in terms of forward-looking guidance, but to maybe answer your question in a different way, Our confirmation of our guidance range and what we're going to do is not contingent upon resurrecting that fixed data line growth back to the 2023 levels. That would be nice, and we would welcome it if supported by the competitive dynamic. But we think that we have sufficient opportunities on the ARPH front, we have sufficient opportunities on the bundling and volume extension front, and we have sufficient opportunities on new product development to support getting into our established guidance range. Great. Thank you very much.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks, Mayor. Miha, next question, please.

speaker
Operator
Conference Operator

All right. Next question comes from David Barden from Bank of America. Please go ahead, David.

speaker
Matt Barden
Analyst, Bank of America

All right, thanks for taking the question. It's Matt sitting in for Dave. I guess first I wanted to, if I could, just please revisit the kind of margin expansion within TTAC. You know, I heard you guys obviously say, you know, driven by like the efficiency program. I was wondering if you could maybe give some color around how much of the, if there should be more efficiency gains from that program that are coming in subsequent quarters, Should we be thinking that that, you know, 160 basis point range, you know, is something that could be sustained or grow? You know, just some commentary around there. And then maybe secondarily, Zainal, I heard, you know, twice in responses to answers, you kind of highlighting the importance or, you know, the in-house measures of product intensity and churn, I think, primarily on some of the wireline products and cost to service. And I think you gave a broad range on what churn is for internet, if I'm not mistaken, for the quarter. You know, is there any thought to providing on a more regular basis some of these measures, which are obviously internally important, providing them externally to the extent that you feel comfortable? And then maybe, you know, finally, just on the broadband net ads, I know that there's, you know, obviously there's still fairly robust, even by historic trends. But I was wondering, I know there is some, you know, kind of wholesale that's included in there, out of territory kind of internet ads. I was wondering if you could provide any color on, you know, what that split might be, if it's material, if it's growing, any type of color would be helpful.

speaker
Darren Entwistle
President & Chief Executive Officer

Thanks. Okay. I'll hand it over to Doug to talk about the margin expansion. It's $175, Matt, not $160. And the answer simply to your question about whether it was finished and we're just seeing the impact of last year or whether it's still ongoing. It is indeed still ongoing as it relates to our major cost efficiency program. And so far as staff level reductions are concerned, that won't be complete until the end of July. So there's more to come on the efficiency front to support what we're delivering in terms of EBITDA growth and margin expansion. Doug can provide some additional color, and then Zainal can follow up and answer the second part of your question, or second two parts of your question.

speaker
Doug French
Chief Financial Officer

Yeah, so you would have seen in our disclosure that we actually had a 4% reduction in our employee benefits costs, and that equates to over $50 million in the quarter on its own, which is not complete yet. There will still be more as we complete or finish the program, and continue to drive digitization and efficiencies as the year goes on. We're also well through the health savings that we've talked to and hitting our health target, as Darren highlighted in his previous remarks. And so the combination of the two absolutely gets us on a trajectory that that will be sustainable and will grow as the year goes. We will start to lap a little bit of those savings as you get in the back end of the year. but the margin expansion will hold.

speaker
Dan
Executive Leadership Team Member

Okay. Thanks for that. I think both your question and Drew's lead us to kind of want to take away and think about some better leading indicators with respect to whether it's product intensity, revenue growth, customer lifetime value on a prospective basis. We'll think about that in terms of what we should take away You know, on an ad hoc basis, one of the things I can highlight as an example is that our product intensity is now 3.21 on a pure fiber household basis. And that has grown significantly, and it will continue to grow not just on the back of the existing products that we have, but the new products that we're going to be introducing as well. In terms of your questions... on the split of internet. I would say that relative to the TPIA side of the business, it's fairly modest and continues to be modest. We continue to see and drive growth on the back of our existing pure fiber footprint, which does see some incremental household releases and newcomer as well as new household introduction growth as well. And I think the most critical element to give you some insight into how we're going to be managing that part of the business, we certainly feel that you need to have a high product intensity and a bundled capability to be successful in a lease network environment. And we are operating under the axiom that on an overall basis, the return on investment for any bundled household, whether it is on a lease network, has to be equal to or better what we would achieve in terms of our own build. And that's delivered on the back, again, of product intensity, of looking at both mobile and home, of leveraging our differentiated brand so that you're leveraging the premium aspects of your brand, and on the back of cost to serve and churn improvements as well. But that's the way we're looking at making sure that we're focused on economic value loading and not hollow loading.

speaker
Robert Mitchell
Investor Relations Moderator

Great. Thank you so much for the call. Thanks, Matt. Next question, please.

speaker
Operator
Conference Operator

Right. Next question comes from Stephanie Price from CIBC. Please go ahead, Stephanie.

speaker
Stephanie Price
Analyst, CIBC

Hi. The prepared remarks mentioned a few times increases in competition on device financing. Just curious about what you're seeing in the market and how you think about competing in that type of environment.

speaker
Doug French
Chief Financial Officer

Doug? So, what we've seen on that end is a lot of our offerings on device financing, we've kept the floor and made sure we held economics, strong economics, where there's our times through the competitive side where that hasn't held and the device financing floors have come down, which would then open up lower ARPU customers to a high subsidy and or a long-term financing cost. So I think that intensity is really what we've seen throughout. And February was probably as intense as Black Friday was. And that's where you've seen that or even more intense And that's what the reference was. And it's primarily lowering the floor so that you're giving more subsidy to lower ARPU customers, which becomes very dilutive the lower you go.

speaker
Darren Entwistle
President & Chief Executive Officer

Sandra, do you want to add some color in terms of what we're doing on brand segmentation and premium?

speaker
Dan
Executive Leadership Team Member

Absolutely. So, Stephanie, I think, you know, Doug covered the highlights, but, you know, it's really important to kind of zone in on the two or three levers that impact dilution the most. So one of them is the amount of subsidy. The second one is the rate at which you offer that subsidy on a device because that has a significant flow through impact from your base to step down when it's an attractive market for devices. And then the third piece actually is the bring it back value. And one of the things we've seen relatively stable in the market up until Q1 was the bring it back value. But we saw that increase in competitiveness towards the back end of Q1 as well. So what we're really focused on is really differentiating our brands so that we are creating a higher value step up on the device financing floor and reducing the level of potential re-rate for our customers. And so when the promotional intensity creeps up, You're not seeing that re-rate materialize when customers see promotions for devices. And then on the flanker side, that's where you have to look at most of the volume being on bring your own device. But what's important there is to really think about the right bundles like our Kudo Happy Stock, which offers streaming and Internet and, you know, a lower data plan on mobility as a really attractive bundle so that you can curtail some of the switching behavior that would be dominant in that part of the market. So that's how we're kind of trying to ensure we differentiate our brands.

speaker
Stephanie Price
Analyst, CIBC

Thanks for the color. And one other one from me just on TELUS Health. It looks like revenue was down a bit year over year. Just curious about the revenue drivers in the quarter and how we should think about cross-sell at this point from TELUS Health.

speaker
Darren Entwistle
President & Chief Executive Officer

Devine, do you want to speak to that one, please?

speaker
Drew McReynolds
Analyst, RBC Capital Markets

Yeah, absolutely, Darren. So you're absolutely right, Stephanie. We were unhappy with where our revenue growth landed in Q1. But our focus on channel expansion, distribution, and customer experience excellence investments is notably starting to pay off. So just to give you an example, year-to-date, we've driven strong performance, delivering about 111% target on our sales bookings. across our health lines of business. And that represents a 17% year-over-year increase in volume of deals and $175 million in total contract value. And then as another example of the momentum we're building, our payvider business unit had its best sales quarter on record, So we're going to still continue to see some macroeconomic headwinds, but through our aggressive focus on growth and synergies, we actually expect very steady improvement in revenue growth and profitability in the coming quarters. And with the big parts of our integration of lifeworks behind us, we actually see a pretty great growth opportunity ahead of us working as one team, you know, one unified culture, one unified set of priorities, and, you know, really driving some increased sales performance that's going to drive that revenue growth. So we're actually expecting strong revenue growth coming in 2021. Q2 and beyond. And tied to that, we're actually seeing some very good success working with TELUS International in terms of not only driving cost savings, but really driving digital and automation capabilities, and those capabilities are not going to only help us on the cost side, but they're also going to help create differentiation in our capabilities, which, again, is going to allow us to drive greater revenue opportunities. And then the last thing I would say is we have – a tremendous cross-sell opportunity across TELUS Health and the rest of our B2B telecom and other assets. And those opportunities are already starting to bear fruit for us. And, you know, I see that as a very important developing story that's going to give us a competitive advantage going forward and really elevates the conversation with our customers at a strategic level. And, you know, that's going to become more and more important part of our growth as we go forward. So with that, back to you there. Yeah.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks, Stephanie. Mihai, we have time for two more questions.

speaker
Operator
Conference Operator

Yes, of course. Next question comes from Sebastian Pidi from JP Morgan. Please go ahead.

speaker
Jérôme Dubreuil
Analyst, Desjardins

Hi, thank you for taking the question. Just wanted to follow up, Doug, on one of your comments towards the end of prepared remarks just anticipating the improvement in TI and health and agriculture as you kind of get into the second half of the year. Is that because you get to easier comps or do you see demonstrable change in demand within those different revenue, within those different business lines? And specifically on TELUS Health, I mean, the guidance that TELUS Health has given, TELUS International has given, I'm sorry, anticipates, you know, sequential declines and then exit rates, you know, sequential exit rates that are, again, pretty healthy. Again, just trying to underpin or, you know, just trying to think about the underlying drivers of demand and what is implied within that and what is giving you confidence in that. And then just kind of going back to Mer's question and just thinking about the revenue context within the T-TECH revenue guidance, what do we need to see within consumer, within health, kind of feel more comfortable about that revenue range? Thank you.

speaker
Darren Entwistle
President & Chief Executive Officer

Okay, we'll do a bit of a daisy chain on this, Doug. We'll kick it off briefly, then I'll ask Naveen to make the commentary on B2B health, Zainalan consumer health, and Jeff as it relates to TI. Doug, why don't you go ahead?

speaker
Doug French
Chief Financial Officer

Yeah, so just overall, we have confidence from the perspective of we We've been going through our plans on the funnel, as you've heard from Naveen. You'll hear from Jeff in a moment on the losses that we had had in TI, and it's on a path to recovery based on sales with Telus, with Google, with others, and confidence in ag, as we've talked about from Naveen on the funnel, in conjunction with the largest sales we've had in the last two quarters. So, It is all aligned with our projection. It is all aligned with our guidance. We do believe the contributions are aligned with what we have been suggesting to the street and our market or our targets for health, ag, and GI. There's nothing abnormal in any of those beyond what we've already highlighted.

speaker
Darren Entwistle
President & Chief Executive Officer

Jeff, do you want to follow up quickly, briefly?

speaker
Operator
Audio Operator

Sure. We guided at first instance and then reiterated first half, second half split for revenue 48, 52% for adjusted EBITDA 45, 55. That seasonality is somewhat consistent over the past several years and further reinforced by the visibility we have for the wins we've had in Q1 in particular just over the last couple of months. to Doug's comment a moment ago, it's also predicated upon stabilization in the historical decline and now hopefully coming out of that with our social media clients as well as continued strong growth, 30% year-over-year for the quarter serving Google and 22% year-over-year in the first quarter serving Telus. So we think that the view we've reaffirmed is prudent and appropriate reflective of what we're actually seeing and not entirely inconsistent with our historical season profile.

speaker
Darren Entwistle
President & Chief Executive Officer

Thanks, Jeff.

speaker
Drew McReynolds
Analyst, RBC Capital Markets

Yeah, thanks, Dern. So just to answer the question directly, is it real growth? It absolutely is. You know, I shared the sales booking numbers for health in Q1. And, you know, that absolutely translates into the revenue growth. And we've, you know, in terms of the drivers of the demand. You know, I really believe in both health and agriculture, we have a really excellent set of assets, really differentiated products and capabilities. And one of the things that we've been really focused on is investing in our channel and distribution strength to really drive the volume and the quality of sales. And so we've made those investments throughout 2023, but really accelerated them in the back half of 2023. And now we're starting to see those investments pay dividends. And so, for example, as Darren mentioned, You know, we had our best two back-to-back quarters in terms of sales growth in the agriculture business as well, our agriculture and consumer goods business. And, you know, in our animal agriculture space, we're starting to really see that high single-digit revenue growth kick in now quarter after quarter. So I think we've got a great story to tell, differentiated products and services. Now the right investments around channel and distribution, and we should see that actually accelerate month over month as those investments start to really mature and we get through the learning curve on time. How to sell these products and services and start to see that acceleration and growth. And the last thing I'll say is, you know, we've got an amazing list of our base of customers across TELUS Business Solutions. across Telus Agriculture. And we're just starting on our journey in terms of driving health penetration, our health product penetration into that base. And so when we look at it from a B2B perspective, you know, our product intensity opportunity there goes beyond just telecom services, but, you know, obviously into these great health capabilities. And with the latest health capability of our total mental health, you know, we just see that accelerating on top of our existing health products and services. So I think it's a really good developing story, and we're going to see some nice, you know, steady acceleration as the quarters go.

speaker
Darren Entwistle
President & Chief Executive Officer

Shannon, you want to pile on on consumer health, or do you want to leave it there?

speaker
Dan
Executive Leadership Team Member

I can maybe just offer one element and just say that fundamentally – I don't think on our revenue profile we can comment on what we think the competitive environment will do or won't do. What we're going to focus on is insulating ourselves accordingly with the capabilities that we have that are differentiated and continuing to grow those capabilities, whether they're consumer health-oriented or on the back of our home automation capability suite or on the back of our very differentiated OTT offerings. You know, we're going to continue to focus on that and in parallel on cost to serve. and continue to differentiate our brands accordingly and add more value to customers based on those differentiated offerings that are really unmatched in the market. And because of our relationship with TI, our speed to market capability and delivery, as well as our ability to own those assets and own the IP of those assets, is also differentiated relative to our peers and changes the cost to serve profile of offering new services.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks. Mihai, our final question, please.

speaker
Operator
Conference Operator

Yes. Last question. The cue comes from Simon Flannery from Morgan Stanley. Please go ahead.

speaker
Simon Flannery
Analyst, Morgan Stanley

Great. Thanks for fitting me in there. If I could return to the convergence and the bundling question, we've seen Verizon and now AT&T really lean into fixed wireless for business, and they like the – lower usage characteristics versus a consumer product. Now that you've rolled out 5G and we're seeing a lot of interesting business use cases, whether that's for backup or for tougher to cover locations, it'd be great to see how you're thinking about that as an extra product to leverage your 5G network outside, particularly of where you have fiber. Thanks.

speaker
Darren Entwistle
President & Chief Executive Officer

Dean, you want to speak to that as it relates to the B2B component? or say not holistically. Naveen, go ahead.

speaker
Drew McReynolds
Analyst, RBC Capital Markets

Yeah, thanks for the question, Simon. Yeah, absolutely. We're looking at how we can bring fixed wireless in for business. You hit the... comment bang on because, you know, the usage characteristics are different. And also the timing of usage is different. And so that allows us to manage, you know, spectrum in an inefficient way as we look to do this. So, you know, so we're absolutely looking at it. We're looking at how we accelerate it in relation to, you know, where we have pure fiber and other network capabilities. And, you know, it's something that, you know, we'll talk more about into the future.

speaker
Simon Flannery
Analyst, Morgan Stanley

Thank you.

speaker
Darren Entwistle
President & Chief Executive Officer

Okay, well, saw it off there. But it's, I think, important to point out, we've been deploying PIX wireless as an access methodology since about 2009. So, a well-familiar compliment to what we're doing on broadband wireline and wireless along the way. Thank you, Simon.

speaker
Robert Mitchell
Investor Relations Moderator

Thanks, Simon. Thanks, everyone, for joining us today. If there's any follow-ups, please feel free to reach out to the IR team. Nihai, over to you.

speaker
Operator
Conference Operator

This concludes the TELUS 2024 Q1 Earnings Conference Call. Thank you for your participation, and have a nice day.

Disclaimer

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Q1T 2024

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