ProntoForms Corporation

Q1 2023 Earnings Conference Call

5/10/2023

spk00: Good morning, ladies and gentlemen, and welcome to ProntoForms Corporation first quarter 2023 results conference call. At this time, all lines are in a listen-only mode. Following the presentation, we will conduct a question and answer session. If at any time during this call you need assistance, please press star zero for the operator. This call is being recorded on Wednesday, May 10, 2023. I would now like to turn the conference over to Dave Croucher. Please go ahead.
spk01: Thank you, Joanna. Good morning, everyone. Before we begin, I will read our cautionary note regarding forward-looking information. Certain information to be discussed during this call contains forward-looking statements within the meaning of applicable securities laws, including, among others, statements concerning the company's objectives, the company's strategy to achieve those objectives, as well as statements with respect to management's beliefs, plans, estimates, and intentions, and similar statements concerning anticipated future events results, circumstances, performance or expectations that are not historical facts. Such forward looking statements reflect management's current beliefs and are based on information currently available to management and are subject to significant risks and uncertainties that could cause actual results to differ materially from those anticipated. Also, our commentary today will include adjusted financial measures, which are non-GAAP measures. These should be considered as a supplement to and not as a substitute for GAAP financial measures. Reconciliations between the two can be found in our management discussion and analysis, which is available on CDER.com and our website. And finally, note that because we report in U.S. dollars, all amounts discussed today are in U.S. dollars unless otherwise indicated. I'll now go through the financial highlights for the first quarter of 2023. Total revenue in Q1 2023 was $5.8 million, a 3% sequential increase from Q4 and an increase of 14% compared to Q1 2022. Recurring revenue in Q1 2023 was $5.4 million, a 3% increase from Q4 and an 11% increase from Q1 2022. Our annualized recurring revenue base, or ARR, as at March 31st, 2023 was 22.1 million, representing an increase of 2.4% sequentially and an increase of 12.6% from March 31st, 2022. Customers with greater than 100K of ARR represented 43% of our Q1 2023 ending ARR base, up from 41% a year ago. Revenue from professional services was 343,000 in Q1, an increase of 7% compared to Q4 and an increase of 128% from Q1 2022. The Q1 increase in professional service revenue relates to increased sales and delivery of larger engagements with enterprise customers. Gross margin on total revenue for the first quarter of 2023 was 86%, which is down 1% sequentially and up 2% compared to Q1 2022. Gross margin on recurring revenue in Q1 2023 was 90%, down slightly from 91% in Q4 and up from 89% in Q1 2022. Operating expenses in Q1 were $6 million even, a 13% increase from Q4 2022 and up 5% from Q1 2022. Non-GAAP loss from operations for Q1 2023 was $790,000, up from $180,000 in Q4, 2022 and down from a loss of 1.1 million in Q1 2022. As we mentioned last quarter, we expected an increase in our first quarter loss compared to Q4 with additional costs related to organizational changes and seasonality around vacation and other payroll items. We still expect steady improvement in our property for the remainder of 2023 as we optimize our investment in product and sales in a controlled manner relative to our revenue growth. Our cash balance at the end of March 31st, 2023 was 7M even up from 6.1M at December 31st, 2022 and down from 7.4M a year ago. We did not draw anything from our line of credit and we still have 1.4M available and committed through October 2024. In summary, the recent Q2 deal that we reported is the kind of deal that can get us to new growth levels. We continue to optimize our go-to-market investment with the objective of replicating similar enterprise deals to provide sustainable growth, higher growth in our ARR base. We continue to have a strong cash position to enable us to reach our growth and profitability objectives on our own. With that said, I'll pass it over to Phil.
spk02: Thanks, Dave. As Dave mentioned, we announced an increase in our ARR of about half a million in Q1. This was infinitely better than the negative number we booked last year, but still light due to the lack of any large deals. The quarter was driven by strong performance from our commercial sales group and a normal level of small enterprise add-on transactions. Nevertheless, the growth rate of our trailing 12-month ARR and the growth rate of subscription revenue and total revenue all accelerated to 13%, 10.6%, 11.5% respectively. Both gross bookings and churn were much better than last year. And as shareholders are aware, we announced a large transaction totaling $880,000 per year over three and a half years after the end of the quarter, booked at the beginning of Q2. This will help extend the acceleration in growth as we work to mature our go-to-market organization. As Dave summarized, profitability was affected by the many changes we've made in personnel and one-time legal costs. Through the first and second quarters of this year, we've been making extensive changes to our sales organization, marketing strategy, brand and product positioning, and related personnel as we retool our go-to-market strategy to complete the transition to vertically oriented enterprise sales. At the same time, we've made difficult reductions in personnel. We've also made new investments and added new personnel in our field organization to develop that critical capability. While we have a strong commitment to achieving near-term profitability, the investments we make in growth are critical in setting the stage for multi-year accelerating growth. We added two new strategic account managers in the last few weeks and strengthened our field engineering capability. We've added new systems for account targeting and SEO, all focused on making sure we're investing our sales resources in the customers where we can prove the highest ROI and create long-term contract relationships. The SaaS industry is undergoing significant retrenchment as growth rates for many companies slow and companies are all working to reach higher levels of profitability. At the same time, investors are rightly demanding higher levels of profitability. And I believe very strongly that Proniforms is well positioned to weather this storm and indeed to prosper. Our strength is based on the growing demand for companies that operate large field services organizations for increased efficiency and greater ability to meet their regulatory demands, and the need to integrate many more data sources in their field service operations. The strong ROI that our platform can deliver is the amazing foundation of referenceable global enterprises that rely on Pranaforms every day. We're also well-positioned with respect to our existing book of business. Over the past few years, we've reported elevated churn in our small business ARR, as we've been working hard to develop our enterprise business, where retention is significantly higher and contracts are much longer. We now receive a majority of our ARR from enterprise customers, and as the mix continues to shift, we expect to see lower overall churn and much more large expansion opportunities. Our four key verticals also exhibit low cyclicality that should provide good customer stability in the event that we experience a downturn in the U.S. economy. We will also see improvements in our sales and marketing economics as new reps reach quota and overall quotas rise. Finally, we'll see additional savings as long-term contracts for software and services that we can do without expire. As we told you on the last call, we're committed to driving higher rates of revenue growth and improving levels of profitability. We can achieve this by intense focus on making the right investments in customer relationships with high ROI within the verticals where we have the experience and reputation to succeed. We're excited about the kinds of global enterprises that we're engaging with and are confident of our ability to secure significant new wins. For some time, we've been making steady progress towards the repositioning our company from a horizontally oriented no-code, low-code application platform to an enterprise field service platform in four distinct vertical markets. Our medical device platform, Wynn, that we announced this quarter, is a great example of the business we're working hard to build. The customer is a global leader. A very expensive and complex product requires very sophisticated field technicians to install, maintain, and repair. The efficiencies of proper workflow and data collection and reporting can provide very high ROI for this customer, and they were willing to make a long-term commitment to its use. Medical devices is joined by heavy manufactured products, oil and gas, and utilities as the key verticals that all require sophisticated workflows oriented around complex and expensive field assets. In the last few months, we've accelerated that transition with sweeping changes to the way we market and target new accounts to make sure that all of the business we're doing with customers can drive the most value. With the completion of our market repositioning, it's become clear that our company name no longer supports the expansive vision of enterprise field service. While the automation of forms drove our entry into key markets, we long ago eclipsed that capability. Using the word form to describe our business has become a limitation. For this reason, we'll be asking shareholders to approve a change in our name to True Context with the effect in June. Some shareholders may recall that True Context was the founding name of the company many years ago. We've now come full circle to the vision that Alvaro founded the company on, whether he remembers that or not. The change will not be as we intend to retain the brand value we've earned as a leading enterprise SaaS company as we transition to the new name. We also intend to ensure that the change in name will also mark an inflection point in our transition to strong profitable growth. I'd like to ask Alvaro to make some comments on our product vision and industry engagement. Thank you, Phil.
spk03: Of course, I gracefully remember it, Phil. um our customers are facing many challenges as we've been describing including the need to increase technician productivity to meet increasing reporting and compliance demands and to integrate multiple sources of enterprise data into their field activities we have always delivered the world's premier workflow platform for field technician productivity our customers are constantly challenged by the difficulty of finding training, and retaining skilled technicians, especially as assets become more sophisticated and complex. Customers want to operate these assets while maintaining the cost of that in spite of incredible complexity and high level of asset availability. Customers often enjoy a margin of field services of around 40% compared to the single digits for selling the asset. So technician productivity improvements are crucial for the economics of success. I had the opportunity to chair Field Service USA in Palm Springs last month, and this topic was present in every conversation. Now, let's discuss the way our technology solves customer challenges on what we're doing with our product. There are three key sets of technologies that can help technicians become more productive. First, customer needs to ingest new data streams, including data from sensors, IoT, and twinning technologies that provide more information about problems with field sources. Secondly, using this data complemented with AI to enable more informed decision-making at the edge. Lastly, providing remote help and AR, VR to assist technicians in the field. These technologies are powerful separately, but embedding them in the context of workflows is what intelligent apps need to do. Orchestrating these technologies around installation, repairs, modernization, and regulatory compliance is essential to enable technicians to perform their jobs effectively without increasing complexity or administrative burden. We have been known as being a very good app and becoming the best intelligent app is where we're focusing. Our product continues to evolve on multiple vectors. One vector is making the product more capable of handling global organizational demands. For example, we released a multilingual feature that has already deployed by some key global leaders. We're already making money with it. The second vector is improving the technician experience, providing ingestion of sensor data in the field and other powerful helpers, like Chachapiti. Adding contextual help technicians based on unstructured manuals and collected data is a prime benefit that we will leverage. The third vector is around work and workflow collaboration in the field. Work in the field is often performing squads or teams, and we are enhancing our product to reflect that. Lastly, we are enhancing our data capabilities by leveraging all the new approaches to modeling and visualization. Our product is very modern, and we utilize the data approach to make us adaptable to a multitude of workflows. That modern capability puts us in a great spot to continue our product evolution into more intelligence and learning. All these capabilities will add more value to our customers and help them accelerate their automation of their field forces to realize their need for field productivities. As Neil mentioned, we recently announced a great win for medical device vendor that needs to improve and modernize some aspects of their field automation. We have seen and satisfied the same need before, and proving that our product excels at handling complex asset installation, maintenance, and compliance. All manufacturers of complex assets face similar challenges and dynamics between OEMs, owners, and regulators. Among the four key verticals of which we focus, we find a great deal of commonality in patterns of use between them. We will continue to replicate use cases across the three large verticals, oil and gas, large equipment manufacturers, including medical. Our conference, Empower 23 in Ottawa, will bring together many of these customers where we will continue to open sharing engagement process that characterizes to elevate all our customers to higher level of adoption. To conclude, our product has the ability to generate tangible benefits for the enterprises that use it. These benefits are not just soft ROI, but measurable improvements in resource allocation around processes and people executing them. It also improves the accuracy of execution and provides a system of record when and how the job is performed with all contextual information integrated, complying with regulations and improving operational access. The use cases are many and replicable, and the technology risk associated with implementing them is very low. In other words, it is an ideal set of conditions to accelerate adoption. I will now open the floor for questions.
spk00: Thank you. Ladies and gentlemen, we will now begin the question and answer session. Should you have any questions, please press the star followed by the one on your touchtone phone. You will hear a three-tone prompt acknowledging your request. If you are using a speakerphone, please lift the handset before pressing any keys. First question comes from Gabriel Lung at Beacon Securities. Please go ahead.
spk04: Hi, good morning, and thanks for taking my questions. I guess for the filler of our... Maybe you can talk a little bit about some of the, I guess, changes in the sales execution strategy, some of the changes in the... the sales and marketing message that you're offering now, and maybe provide some tangible evidence of some potentially early success from some of these changes? Maybe if you can offer some insights, that would be great.
spk02: Sure, Gabe. You know, the biggest overall change is that we're moving from what I would call a lead-chasing organization where, you know, we stimulate demand from people SEO, web-based activities, our website, from just about anyone that a kind of horizontally oriented platform would do. And we chase the leads. And the problem with that approach is that those leads come from everywhere. We chase a lot of deals that are not necessarily the highest ROI. And then we end up with higher churn and the wrong customers. And so we've shifted very much to an account targeting approach. approach where we make sure that our salespeople are focused on accounts that really have high ROI and that lowers overall churn. You just can't establish long-term high growth if you've got 15% churn, which is what you can get if you're focusing on small accounts in the wrong spaces without the right use cases. So it's a very significant change from being reactive to the market to very proactive. In addition, in order to do that, you have to have extremely capable, experienced reps. You have to have the right tools to go and target accounts and get into them. And so we've made significant changes that way, both to the experience of our reps that are much more now located in our key markets that have experience in our key verticals, We've upgraded significantly our SE force so that we have much better technical selling capability. And we're in the process of reinventing all of our marketing collateral to make sure it's focused on the key verticals we're in. So it's really a stem to stern retooling of the sales and marketing process from reactive to proactive. And in terms of early success, we're just looking at the development of our pipeline to make sure that the kind of deals that people are working on are the deals we should be working on. And I'd say that the transaction we announced this quarter is a good example, partly in the kind of business it is, because it's very high-end medical equipment manufacturer, but also a good example of the scale of the kind of deals we can bring in. Deals that are a million dollars or more out of the gate are very rare in our history. This was the biggest deal ever in terms of a customer that hadn't been one in the past. So it's a brand new customer. And we have an increasing number of those in our pipeline. So while I would say our pipeline is still immature in the sense of the maturity of our organization and forecasting of pipelining, the lumps are very large. And so the kind of transactions we're pursuing now are much different in scale than we've typically had in the past. It'll take some time to mature the organization and bring in that pipeline. But the kind of deals we're going after are very different than we have in the past.
spk04: Gosh, and just talking about... Yeah, no, that's super helpful. And just following up, I guess, on the pipeline of opportunities, you know, I think one of the compelling investment issues for Proniforms has always been the existing enterprise customer base and the ability to sort of drill more business into there. So, you know, where is that right now in terms of, you know, your ability to sign some larger deals with existing customers? Is there a reason why some of these guys have delayed you know, committing to a larger deployment? And do you see that accelerating with the changes within the sales organization?
spk02: I would say of the, you know, top dozen accounts that we're pursuing for million plus deals, at least half of them are existing customers, probably a little more than half. So expansion through existing accounts is still a very, very big opportunity. I think a lot of accounts are at a very low level of penetration. One of the things that... you know, we've been doing that causes some delay in getting those is that we're moving from kind of regional contracting to, in many cases, global contracting. And it does take some time and work to move relationships with customers up into senior management where we can look at mandates that are more global and contracting that's global. You know, as we've moved from a kind of horizontal no-code, low-code platform to to enterprise, we're also having to engage enterprise IT departments to make sure that we can show compliance with SOC 2, security architecture, all the kind of things that you need to do to prove yourself as an enterprise vendor. As we move up in these organizations, we have to meet those challenges and show what we can do. We're very well set up from a technology point of view to meet those challenges, but it does take time in the selling cycle to move that. So we have wonderful deployments in a lot of enterprise customers, and now it's a question of making some of them much more global. But we're also able to engage a lot of new customers. We have great referencing in the ones we have. So that's still a major vector for pipeline development as well.
spk03: Phil, if I add one thing, Gabriel, I mean, The pipeline of innovation supporting those existing customers has been something that we've done well throughout the years, but we're accelerating it. And that acceleration and that focus that Phil was mentioning as we are picking the customers with more intelligence, It enables that to be faster and more cohesive, more coordinated, because the target is a lot clearer. And that's enabling as well our ability to innovate, having technical conversations and product enhancement conversations more rapidly and more impactfully.
spk04: Thanks to both for that feedback. And just one last question, maybe more for Dave. I guess there were a couple of non-operational items in the operating expenses this quarter. I saw that you guys called out the $200,000 in the legal fees. Was there also a severance-related charge in sales and marketing that's worth pointing out as well from a dollar perspective?
spk01: That's right, Gabe. It's about $300,000 total. So, yeah, $200,000 and another just over $100,000.
spk04: And would you expect the sales marketing expense to go down by 100 or would the new hires that you've made sort of offset that?
spk01: Yeah, it should go. I mean, as Phil mentioned in the press release, there's still a bit more of those types of costs that we're going through. But for the most part, it'll come down, but not by an enormous amount. We are. Reducing our headcount, or we have reduced it a little bit, but we've also shifted to more expensive resources, the sales engineers and the sales folks in the U.S. that are closer to the customers and more experienced enterprise people. So you'll see a little bit, but the cost structure, we're still holding it pretty steady. If you back out stock-based comp, you'll see a bit of an improvement. Gotcha.
spk02: Gabe, let me just make the comment that we're really working, we're making a lot of changes within the cost envelope that gets us to productivity in the near term. So it's a very important objective to us. And while we have to make lots of important investments, we need to find the money to do it without increasing loss and without changing our our course to profitability. So, um, you know, we're, we're working within the existing envelope of, of our investments, but I think the, the quality of those investments and the focus in those investments is, uh, is improved dramatically.
spk04: Gotcha. No, thanks for that. And maybe just one last question. Um, you know, based on the changes that you're making today, um, based on your current pipe and your current existing customer base, Is there a growth range that you'd like the company to return to over the midterm in terms of recurring revenues? I think this quarter is about 11% year-over-year. Is there an optimal growth range that you think the company should strive to reach?
spk02: We don't have that objective for this year, but I think long-term, we're a company that should be able to grow at 30% a year. We've accelerated into the low-teens range, We think we can continue accelerating our growth. When we could get to 30%, we don't know, but all of our investments in the field are being made to sustain that kind of growth rate long-term. We're not trying to create magic this year. We're trying to create the foundation for sustained long-term growth that's profitable.
spk04: Great. Thanks for all the feedback and good luck in the coming year.
spk02: Thanks, Gabe.
spk04: Thanks, Gabe. Thanks, Gabe.
spk00: Thank you. And as a reminder, should you have any questions, please press star 1 now. I'm showing no further questions. You may proceed.
spk03: Yeah, so thank you all for joining. We're excited about the future. We clearly see the growth opportunities for our customers, both geographically and expansions, as well as new use cases. Thanks, everyone, for spending your time with us. And as always, I would like to thank for your continued support and have a wonderful day. Thanks, everyone.
spk00: Ladies and gentlemen, this concludes your conference call for today. We thank you for participating and we ask that you please disconnect your lines.
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